Service at Globe

2013 Annual and Sustainability Report
Service at Globe
Ever since 2010, Globe has been changing the telecommunications scene with customer focused offerings. The Company empowers
every subscriber to choose and personalize their mobile and internet needs by offering the most diverse and flexible products and
services to provide a wonderful experience for all.
Globe broke ground by introducing GoSakto, the first prepaid offer where subscribers can create their own promo that best suits their
needs and lifestyle. Taking the customization to the next level, Globe enhanced its postpaid plan with Best Ever MySuperPlan with
bigger plan value and more contract periods to choose from. The Company expanded its reach through collaboration with Over-thetop (OTT) messaging services that revolutionized the way the market consumed bundle offers. With a strong local foundation, Globe
also expanded to more OFW localities to cater to the growing number of kababayans in Italy, UK and Korea, among others.
Globe imbibes the value of innovation in providing game-changing products and services to the market. With the objective to surprise
and delight customers at all times, Globe aims to be first in offering communication solutions and packages that are most relevant
to everyday needs. More so, it fosters incubation hubs to crowdsource ideas from industry experts and practitioners in the fields of
communication and information technology. This allows Globe Telecom to be ahead of the curve in forecasting the mobile and digital
trends that can fill in consumer gaps.
The Best-Ever MySuperPlan
The latest and improved plan with a corresponding ‘peso value’
(PV) that subscribers can continuously avail and enjoy with added
customizable features. The corresponding ‘peso value‘ (PV) can be
converted to combo call, text or surf services, free or discounted
gadgets and monthly consumables for more calls, texts and
surfing.
GoSakto
Through GoSakto, Globe prepaid users can create
and personalize their own mobile subscription
promos without the hurdles of maintaining
balance, capping and limited price points.
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2013 Annual and Sustainability Report
Postpaid
Globe Telecom maintained its leadership in the postpaid segment with the continued growth in customer acquisitions throughout the year,
closing 2013 with over 2.0 million subscribers, a 17% growth from 1.7 million in the previous year. The continued success of the awardwinning and fully-customizable mySUPERPLAN bundled with the latest devices and smartphones helped boost gross additions to reach
711,190, 21% higher than a year ago, and revenues of ₱27.1 billion, an 18% improvement year-on-year. The consistent performance and solid
contribution of the postpaid segment to total mobile business is attributed to the steady take-up of postpaid offers and deals, strengthened
by customer service and after-sales support systems with a dedicated hotline, remodeled stores, extensively-trained stores personnel and
relationship managers, and partnerships with the world’s leading device manufacturers.
Widest LTE
Smartphone
Selection
Globe Platinum
Plans
Globe brings eleven of
the finest LTE handsets in the
country, where each handset
offers great plan deals that
provide the best and wonderful
smartphone experience for
subscribers.
iPhone Forever
Plan Promo
Through the All-Net
Plans 5000 and 10000,
Globe Platinum subscribers
have unlimited calls and texts
to all networks including
unlimited mobile internet
connection with monthly
consumable values for local
and international services.
A first-of-its-kind promo
where both existing
and new Globe subscribers
can trade-in their existing
iPhone for a new iPhone with a
corresponding Pay-One-Time
trade-in cash out. Customers
are sure to get hold of the
latest iPhone model every time.
Rewards
Over 12 million
subscribers are now
actively using their
rewards points to redeem
movie tickets in select
cinemas, enjoy meals in
dozens of restaurants, avail
of products and services
in partner merchants and
convert to Philippine Airlines
flight miles.
Prepaid
In 2013, Globe moved aggressively to capture market share for its prepaid business, paving the way for the consolidation of its prepaid
and TM segments into one Prepaid Business for greater focus.
Serving the needs of the youth, whose access to the Internet has increased, the integrated prepaid segment has evolved into a digital
brand, offering services beyond calls and texts and harnessing the power of social media to deliver a richer mobile experience. The
revolutionary service GoSAKTO was the segment’s flagship offer in 2013, allowing prepaid customers to create and personalize their own
prepaid promo based on their budget, needs and lifestyle. Towards the last quarter of the year, Globe Prepaid unveiled GoUNLI30 which
provides subscribers unlimited calls to Globe/TM, unlimited texts to all networks, and free access to the best chat applications for only
₱30 valid for 1 day.
TM sustained its stronghold in the prepaid market amidst a maturing mobile industry after recording a 25% growth in subscriber base as
of end-2013 year-on-year. The value brand of Globe Telecom also generated the highest gross acquisitions among all business segments
particularly during the fourth quarter of 2013, achieving a record-high of 4.8 million new SIMs or 20% better than previous quarter’s level.
TM’s sustained growth momentum was boosted by its innovative, customized, and value-for-money offerings such as AstigCombo10,
AstigCombo15, Combo15, Combo20, TM Extend, as well as Free Facebook to all TM subscribers, leading the market with affordable call,
text and mobile internet services.
TM Extend Promo
For only ₱5.00, TM Extend gives subscribers another 24
hours to continue and enjoy using their remaining and
unconsumed SMS and call minutes. The promo is valid
for AstigTxt10, AstigCombo10, Combo10, Combo15, AstigTxt15,
AstigTxt20 and AstigTxt30.
Most Affordable Call & Text Promo
The biggest and most affordable call and text promos are
available through Globe GoUNLITXT49 and GOCALL100 good
for 7 days. With GoUNLITXT49, subscribers will enjoy unlimited
call and text to Globe/TM for 1 week. Meanwhile, GOCALL100 is a
week-long subscription that gives subscribers 500 minutes of calls to
Globe and TM.
Data Plan Profiler and
Device Simulator
Globe continues to keep up with
the country’s increasing mobile
browsing demand through its Data Plan
Profiler and Device Simulator, an online tool
to educate subscribers on mobile browsing.
The program provides assistance for common
troubleshooting problems with regard to
mobile internet access.
Job Search Made More
Accessible
The MAIL20 Plus enables users with
unlimited access to Facebook, Gmail,
Ymail and Jobstreet to search for job vacancies,
receive personalized job alerts, e-mail resumes
and instantly apply for jobs anytime, anywhere
using their mobile phones.
Free Facebook for Over
38 Million Subscribers
The world’s first-ever collaboration
between Globe and Facebook paves the
way for the telco to address key issues
on mobile internet use in the country.
Customer experience innovations such
as availability of access on feature
phones and smartphones across all
Facebook mobile platforms, proactive
advice of charge notifications, one-click
registration to data plans, and data
lending service for a seamless browsing
experience was made possible through
this partnership.
Tattoo, Globe Telecom’s broadband brand, flourished in 2013 with revenues increasing by 20% amounting to ₱10.4 billion alongside its
growing customer base, which reached over 2 million subscribers. The outstanding revenue performance of the broadband business
was due to the continued aggressive acquisitions campaigns, attractive pricing offers and product bundles. Tattoo On-the-Go products
continued to dominate the market with its affordable Tattoo 4G and LTE mobile broadband devices that give customers the fastest
browsing speeds, as well as innovative tablet bundle offers. Tattoo Home Broadband, on the other hand, consistently gained ground with
its enhanced and reliable product bundles that come with high-speed internet, free landline, and free unlimited landline to mobile (Globe
and TM) call services. Lastly, with its customer-focused strategy, Tattoo also introduced its first rewards program, Tattoo+ Rewards, where
qualified subscribers earn rewards points and freebies by subscribing, loading and using Tattoo services.
Tattoo Home
In 2013, the broadband bundle that
comes with unlimited calls to Globe and
TM became a standard feature for the
Tattoo Home Broadband brand, giving
subscribers the convenience to connect
to their loved ones without paying for
both services separately. The latest LTE
connectivity technology is included in all
Tattoo Home Broadband plan bundles,
and being experienced in selected key
cities in Luzon, Visayas and Mindanao.
Tattoo Consumable Plans
Starting at ₱299, Tattoo
Consumable Plans let subscribers
control how they consume their
broadband with speeds of up to 12Mbps
without lock-in period. LTE speed boost
is available at ₱300 per month for faster
connection of up to 42 Mbps.
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Tattoo LTE Postpaid
Starting at ₱1299, Tattoo Postpaid
LTE offers the lowest LTE plan with
browsing speed of up to 42 Mbps.
Instant Messaging Made
More Reachable
Globe becomes the world’s first
to offer all major global over-thetop (OTT) messaging services for
free as part of its core call and text
bundle. Its unlimited call and text
service includes Viber with 200
million users, Facebook Messenger
with 60 million users, Kakao Talk
with 90 million users, and other
major OTT players with over 650
million users around the world.
GoUNLI30 offers unlimited texts
to all networks, unlimited calls to
Globe & TM users and unlimited access to
major Over-the-top (OTT) messengers valid
for 1 day without additional data charges
or the need for Wi-Fi connection. Moreover,
UNLICHAT25, a dedicated mobile internet
promo for frequent mobile chat application
users, offers unlimited use for the same
instant messaging applications valid for 1
day with no Wi-Fi needed.
Broadband
Tattoo Platinum
Home Broadband
The premium broadband in the
country utilizing Gigabit-capable
Passive Optical Network (GPON) internet
service. Residents from Forbes, Urdaneta,
Bel-Air, Serendra and Rockwell Makati
can surf, stream, download and play with
speeds of up to 100 Mbps.
Mobile Data Services
With smartphone penetration growing at a faster pace given affordability and accessibility of purchase, Globe strengthened its focus
to its mobile data services business with plans and offers that allow customers to surf the Internet on their mobile devices. In 2013,
mobile browsing and other data revenues which accounted for 16% of total mobile service revenues increased to ₱11.6 billion as of end2013, up 42% from ₱8.2 billion in 2012 on the back of its PowerSurf consumable data plans, giving subscribers bulk megabytes (MB) of
internet data to stay in control of their mobile browsing without the fear of billshock. Towards the end of 2013, the segment also led the
introduction of the telco’s world-first partnership with Facebook, providing over 38 million subscribers access to the top social networking
site alongside customer service innovations that address the fear of mobile browsing.
Connecting Users
Worldwide
Tattoo Prepaid LTE Stick
Priced at ₱3,995, Tattoo Prepaid LTE
stick utilizes Globe LTE infrastructure
providing the best overall broadband
experience with speeds of up to 42 Mbps.
Tattoo 4G Flash
Priced at ₱995, Tattoo 4G Flash
provides the best value for money
4G device with speeds of up to
7.2 Mbps. It also comes with free all-day
Facebook access, once a week, for 6
months.
Tattoo Nomadic
Tattoo continues to provide unique
internet offers for its subscribers on the
go. Priced at ₱1,995, Tattoo Prepaid
Mobile WiFi can easily connect up to 10
devices with speed of up to 12 Mbps. The
device comes with free 1 hour surfing
access valid for 1 day. Meanwhile, priced
at ₱4,995, Tattoo Prepaid LTE Mobile
WiFi gives subscribers a faster speed of
42 Mbps, powers up to 10 WiFi-enabled
devices and fully-charges smartphones
with its Powerbank feature.
Tattoo Prepaid Tablet
Bundles
Starting at ₱1,298, Tattoo Tablet
Bundles gives three free devices Skyworth S73 tablet or a Cloudpad 705W,
a Blackberry Curve 9220 mobile phone,
and the country’s fastest broadband Wi-Fi
stick which can power up to 10 devices.
The plan promises connectivity speeds of
up to 7.2 Mbps giving everyone a great
tablet experience both personal and
business use.
Tattoo Lifestyle Stick
Priced at ₱1,295, Globe Tattoo
brings more personas to online
surfing as they introduce the new
Lifestyle Sticks, designed by world-famous
furniture designer Kenneth Cobonpue.
The smallest stick in the market, with
speeds of up to 12 Mbps, comes with
freebies from partner merchants in
Manila, Boracay, Cebu, Davao and
Cagayan de Oro, and a free Tattoo-Enjoy
Privilege card.
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2013 Annual and Sustainability Report
Enterprise
The enterprise ICT arm of Globe Telecom was at the forefront of the newest technologies by offering to the corporate workforce an
unbeatable suite of mobility and voice portfolio – from the latest mobile devices and wireline technologies available to enable organizations
to maximize not only their current resources but also their work efficiencies.
Early in the year, the company also pushed for the adoption of cloud computing, which it pioneered in the country. Its world-class data
centers, which earned numerous industry accreditations, also empowered businesses with best-in-class data storage solutions. In terms of
recognitions, Globe Business also earned milestones for its Metro Ethernet Forum Carrier Ethernet (MEF-CE) 2.0, one of the first in the world
and in Asia.
Globe Business Enterprise Group (EG) also exhibited its expertise in information and communications technology (ICT) with various
engagements with its technology partners as well as ICT organizations in the country and abroad, fielding in in-house thought-leaders to
speak and tackle on topics.
Speaking of thought leaders, EG stamped its seal of innovation by flying in world-renowned speakers in the persons of Luke Williams and
Martha Rogers during its annual Enterprise Innovation Forum, attracting local and regional corporate and ICT leaders.
IT-Enabled Services
Recognizing the evolution of Globe Telecom as the enabler of services beyond core telco offerings, 2013 saw the creation of the company’s
IT-Enabled Services Group (IG). From core mobile and broadband services to solutions that harness the company’s information technology
(IT) arsenal, Globe Business IG is mandated to cater to IT requirements of corporate entities, from SMBs to large enterprises.
Offerings include data storage solutions powered by the company’s data centers, cloud services and business applications. Apart from
industry accreditations it received last year, IG also made a mark early in its inception with a Frost and Sullivan award for its Infrastructureas-a-Service cloud offering.
IG also created a breakthrough in the local healthcare delivery system with the revolutionary Globe HealthCloud, addressing pain points
in carrying out services by doctors and health maintenance organizations, as well as encouraging participation of patients in terms of
information gathering in the entire ecosystem.
Globe HealthCloud
An automated solution, residing in a public cloud, that helps streamline processes in the entire health delivery ecosystem through
communications, access to health information, and interface with healthcare providers. The solution will benefit doctors, patients and health
maintenance organizations with its key built-in features such as healthcare providers directory referencing, online appointment booking,
electronic messaging via chat or email, and patient health record keeping.
Unmatched Telecommunications Services
Globe Business, through its Enterprise Group, sets a milestone for the country’s advancement in telecommunications
as it formally interconnects with the South-East Asia Japan Cable (SJC), enabling unmatched data connectivity while
boosting Globe Telecom’s capabilities to deliver ultra-high bandwidth traffic in the Asia Pacific region. The US$400
million underwater cable spanning 9,000 kilometers is fully operational with available data traffic, streaming an initial
design capacity of 28 terabits-per second deployed by six fiber pairs.
Autoload MAX
Corporate Edition
An automatic load facility
for companies, which
sends prepaid credit to multiple
employees in the network.
Tattoo Mobile
Broadband
An enterprise internet
service with individual or
Wi-Fi sharing bundles and packages
with speeds of up to 42 Mbps.
Session Initiation Protocol
(SIP) Trunk
A business solution allowing
companies with an IP-PBX to use
the IP network in lieu of conventional
telephone trunks to communicate with
fixed and mobile telephone subscribers.
Txt Connect Service
A corporate web-based
value-added service to
broadcast SMS to a broad
base of customers or employee
without sacrificing cost efficiency.
Business Capped
A cost-efficient business solution
which keeps communication
expenses at a minimum as
subscriptions are fixed and communications
allowances are budgeted. Employees are
also given an allowance and the ability to
top-up outside their budget.
International
Globe International Business Group (IBG) continues to enable and create opportunities for Filipinos to connect to family, friends, loved
ones and business associates through communications products and services available to communities across the world.
Business Flex
A corporate wireless
communications
package bundling
consumable amounts,
unlimited mobile services
and handsets, depending
on an individual employee's
communication requirements.
Serving over 11 million overseas Filipinos, IBG lets them connect through local-based prepaid SIMs, seafarer SIMS, DUO calls as well as
value-for-money offers. This is made possible with the various partnerships established between network operators in the countries where
it has retail presence: USA, United Kingdom, Italy, Singapore, Hong Kong and the Kingdom of Saudi Arabia.
Globe IBG also keeps in close and constant touch with the overseas communities it serves by staging quarterly events, providing venues
for Filipinos abroad to enjoy its affordable offerings and more importantly, giving them a sense of home, while being away from home.
Reaching Filipinos Globally
Globe Telecom expands its international
footprint to reach more Filipinos around
the world with the establishment of
an operating company in the United
Kingdom and Italy. UK Globetel Limited,
a member of the Globe group of
companies, handles the offering of various
telecommunications services such as
voice, SMS, MMS, load top-up and mobile
data to Filipinos residing in and visiting
the United Kingdom. Meanwhile, Globe
Mobile Italy S.r.L (GMI) offers the same
services in Italy.
Business Plus
A postpaid service enabling
business clients to create their
own mobile subscription through
tack-on services ranging from unlimited
calls, texts and data, addressing the need
for a holistic mobility solution for an entire
work force.
Small and Medium Business
As their trusted business advisor helping grow the trade of small and medium businesses (SMBs), the Small and Medium Business Group
(SG) of Globe Business introduced to them the concept of customization and personalization of postpaid plans. This enabled them to
experience convenience of regular consumer-based plans for business applications.
The segment also created more value for SMBs with the mySUPERPLAN for business, featuring a complete range of features and services
tailor-fit to their requirements suited to their budget, covering call, text and data applications. With monthly consumable credits, it comes
with free gadgets and discounts in flexible contract periods, in postpaid and prepaid variants.
With its new offerings, SG also crossed boundaries and reached out to fledgling businesses in the rural areas and countryside with its Storeson-the-Go initiative, as well as myNEGOSYOlution suite of products and services right at their doorsteps.
Best Ever My Super Plan for Business
Super Broadband’s New “Static IP” Booster
A redefined product and service for small and medium
entrepreneurs (SMEs) that empower them to avail of
subscription plans based on specific communication
needs and monthly budgets of their organization.
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HISTORY AT GLOBE
1994
1995
1996
1997
1998
1999
An IP address booster for micro-business subscribers,
manually configured for a device and is available at
₱699/month.
2000
2001
2002
2003
2004
2005
Expanding Globe DUO
International
Globe DUO International expands
its reach making it available in
Korea, Canada and United Kingdom in
2013. This international market expansion
shows the strong performance of the
International Business Group to serve
established OFW regions around the
world with affordable voice services.
Seafarer SIM
Globe, in partnership with
UK-based iVitta, addresses
the communication needs of
the 400,000 strong Filipino maritime
community through the Seafarer SIM. This
allows Filipino seafarers to communicate
with their loved ones wherever they may
be in the world.
International LTE
Connectivity
Globe and SK Telecom makes
traveling and roaming in South
Korea better through the latest LTE
network services for customers of the
two networks. Instant connectivity is now
within reach via Aicent’s LTE Roaming
Exchange, providing better roaming
quality and consistent 4G LTE experience
for subscribers. This is a continuous
effort as Globe ended the year with 14
LTE roaming partners, the highest for
any Philippine mobile network and other
leading mobile networks in Asia.
Joining Regional Mobile Alliance
Globe joined Bridge Mobile Alliance, a joint venture from 7 leading Asia Pacific mobile operators,
aimed at driving commercial and other benefits for the operators and delivering regional mobile
services to their subscribers.
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2013 Annual and Sustainability Report
G-Xchange, Inc.
Major cash transactions including bills payments, cash-in/cash-out as well as domestic and international remittances are now made
easier and faster through GCash. Since the launch of this mobile payments service in 2004, G-Xchange, Inc., a wholly-owned subsidiary of
Globe Telecom, has been engaged in a modernization program to improve services in the area of mobile payments. To date, GCash has
over 1 million subscribers who are now able to enjoy the easy, hassle-free, and secure platform for money transfer.
GCash
Kickstart Ventures, Inc.
Kickstart Ventures, Inc. became the country’s most active early-stage investor with US$1.4 Million
direct investment funding deployed across 17 portfolio companies ranging in maturity from seed to
Series A. These investee companies attracted US$1.9 Million in third-party follow-on funding from
both local and overseas investors which proves that Kickstart was able to develop and significantly
support the startups for further growth. Kickstart is a hub that brings together innovation and
commercialization, entrepreneurs and big enterprises, the change-makers and the cheque-writers.
Globe Telecom, through GCash, is engaged in various partnerships in its commitment to expand the range of its
mobile commerce service. Among its recent partners are Puregold, Moneygram, Home Development Mutual Fund
(HDMF) or Pag-IBIG and Quezon City local government. With the GCash-Puregold partnership, GCash services
were made available in its 200 branches nationwide and were brought all the way to Mindanao to serve more
Filipinos. Moreover, through the GCash-Moneygram partnership, Filipinos overseas can now send money from
310,000 Moneygram retail agent locations in more than 197 countries around the globe. With the GCash-Pag-IBIG
partnership, 12 million Pag-IBIG members can choose to pay their monthly mandatory savings and housing loan
amortization in a hassle-free manner without the need to visit Pag-IBIG offices or accredited Pag-IBIG centers.
Meanwhile, through the GCash partnership with Quezon City local government under USAID’s Scaling Innovation
through Mobile Money (SIMM), Quezon City residents can use GCash to pay their Real Property Tax (RPT).
Growing its User Base
GCash partners with TORCHe Global Marketing, Inc.
(TGMI) to offer state-of-the-art technologies in the areas
of mobile commerce and disbursement of funds. GCash
services are now made available among TGMI affiliate companies
and organizations such as the Philippine Chamber of Commerce
and Industry (PCCI) and the Franchise Corporation of the
Philippines (FranCorp).
GCash, in partnership with IT Corea, offers the first-ever
Filipino-Korean debit card called CoreonCash card. The
partnership also offers m-commerce mobile money
services to Korean tourists, residents, and businesses in over 3,000
local Korean merchants.
BPI Globe BanKO, the country's first mobile-based, microfinance-focused bank and Globe Telecom's joint venture with BPI and Ayala
Corporation leveraged on partnerships with local and international institutions to make significant progress in promoting financial inclusion
Improved Retail Lending Portfolio
BPI Globe BanKO started to offer retail loans in 2013, growing its retail lending portfolio to ₱50 million in the
same year. BanKO achieved this by expanding its relationships with more consumer goods companies including
Nestlé, Unilever and Globe Telecom and their distributors to extend loans to small and medium-sized retailers. The
unique business model of BPI Globe BanKO allows it to work with distributors to extend financing for additional
inventory of goods for retailers at competitive rates.
Financial Service
Assistance
BPI Globe BanKO works with the USAIDfunded Scaling Innovations in Mobile
Money (SIMM) project to help develop
mobile money ecosystems in Pulilan, Bulacan,
Quezon City and Batangas City. In Pulilan, BPI
Globe BanKO launches the very first mobile
money-enabled payroll disbursements to local
government employees, and enables Pulilan
residents to make payments to the Pulilan
Water District for water bills using their BanKO
account. In Quezon City, the local government
is using BanKO to disburse allowances and
stipends to public school teachers and
government scholars. BPI Globe BanKO also
enables cooperatives in hard-to-reach areas
in Batangas City as BanKO partner outlets to
make them community banks, catering to their
members and their barangays.
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HISTORY AT GLOBE
1993
1994
1995
1996
Leveraging Partnership
To respond quickly to the
need for financial services in
Typhoon Yolanda (Haiyan) affected
areas, BPI Globe BanKO partnered with
international aid agencies Mercy Corps
and Goal International, among others,
to facilitate emergency cash transfers
to beneficiaries in the affected areas.
To date, BPI Globe BanKO successfully
disbursed to more than 1,500
beneficiaries in Iloilo and Cebu and is
forging more partnerships with other
aid agencies and NGOs to reach more
beneficiaries.
1997
1998
Kickstart funded start-ups create 177 jobs and serve
521,262 aggregate users, including 33,985 paying
customers.
CoreonCash
BPI Globe BanKO
Fund Disbursement Service
Vast Opportunities
1999
2000
BPI Globe BanKO leverages
on its relationship with Globe
Telecom to tap into its subscriber
base by giving incentives to Globe and
TM subscribers for opening BanKO
accounts through partner outlets. Also,
BPI Globe BanKO partners with GCash
to offer salary loans to payroll accounts.
Networking Guru
Kickstart Ventures, Inc. President Minette Navarrete (2nd from Left) and Plug and
Play Tech Center Co-Founder and Vice President Jojo Flores (2nd from Right) ink a
major partnership agreement to allow tech startups under Kickstart to connect with
other startups, mentors, and investors in the United States. Witnessing the contract
signing are Globe President and CEO Ernest L. Cu (left) and Plug and Play Founder and
CEO Saeed Amidi (right) who took time to listen to the Kickstart portfolio companies'
pitches. As part of the agreement, Kickstart will send selected investee teams from the
Philippines to join Plug and Play's three-month Startup Acceleration Program while
operating in the Kickstart pavilion at the Plug and Play Tech Center in Silicon Valley
Beyond the numbers, Kickstart has evolved into the
country's most active early-stage investor. Its signature
Kickstart Startup Mixers and #raidthefridge are the
community's most popular networking events. The
mentors like global marketing strategist and social
business architect Braden Kelley, are among the most
credible; and its incubation programs are the most
coveted, attracting serious applications from the
Philippines and abroad.
Globe Labs
Globe Labs is a product of Globe Telecom supporting talented application developers to sustain the continuously
growing application industry in the country. Globe Labs community base by the end of 2013 increased to 5,341,
compared to 4,180 in 2012, with 72 organised and supported events.
Application Programming Interface
Globe Labs Application Programming Interface (API) launches
its beta version last November 23, 2013 with more than 120
attendees composed of developers, business managers and
students. The program enables attendees to create innovative
apps and services utilizing telco capabilities using a standard
GSMA OneAPI compliant set of APIs. It also enables both SMS
and voice and helps developers monetize using the Charging
APIs where subscribers can purchase any digital goods such
as In-App Purchases, Paid Download and Subscriptions
by using their prepaid credits or charge to their bill. The
event includes a developer “hackathon”, where interested
participants hacked and created apps or services in more or
less 24 hours using the new Globe Labs API. More than 25
ideas were submitted and 10 (ten) apps were selected and
rewarded with a generous prize of ₱40,000 each.
DevFest
2001
2002
2003
2004
Pay Virtually
Globe, through its subsidiary G-Xchange, Inc., introduced GCash, the company’s mobile financial
service that allows subscribers to store and safely send money as well as pay bills virtually and
securely.
In partnership with Google Developers Group (GDG), Globe
Labs holds the DevFest and DevFestW, nationwide events in
learning various Google platforms. DevFest is communityled with technical and non-technical sessions on Google
developer technologies and platforms. The event is participated
by developers wanting to build applications using Google
technologies, members of the academe wanting to learn Google
Apps for online collaboration and global classrooms creation on
YouTube, and business owners and content publishers wanting to
boost website traffic and creating an effective online marketing
strategy. Meanwhile, DevFestW, held simultaneously in 19 cities
and 13 countries worldwide in celebration of International
Women’s Day, focuses on women to be able to learn, teach,
code and network with regard to application development. The
event is also open to males to create mindful awareness on the
presence of women among the community and that such group
is also capable of creativity with the use of technology.
Voxeo Labs Chief Technology Officer Jose de Castro gives young developers
hands-on training on the use of voice APIs during the Globe Labs
Developers Day mini hackathon. The session teaches over 100 developers
how to build and launch apps with voice capabilities that can be easily
integrated to the popular programming languages of Ruby, PHP, Javascript,
Python, and Groovy
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2013 Annual and Sustainability Report
Developers Day
Globe Labs partners with Voxeo Labs from Menlo Park, California
for the “Power up with Voice” program teaching participants
to build and launch apps with voice capabilities, which can be
easily integrated to popular programming languages. One of the
goals is to avoid stagnation and immobilization of voice calls
by developing apps that allow calls to actual phone numbers,
routing or rejecting, making conference calls, speech recognition,
speech to text transcription and recording of conversation as
audio files. Globe Labs also partners with Nokia for the Asha
Developers Day to introduce to various business opportunities
developers the Nokia Asha interface and the Nokia Asha SDK,
a suite of tools in developing Java apps for the Nokia Asha
platform.
Firefox OS App Days
Globe Labs, together with the Mozilla Philippines Community
(MozillaPH), leads the Manila leg of Firefox OS App Days, a
worldwide set of more than 20 hack days hosted in 24 cities from
January – February 2013. Aiming to reach out to more individuals
or teams of developers, Firefox OS App Days showcase Mozilla’s
open source operating system for the mobile web as well as teach
tech developers to create mobile applications for the Firefox OS.
Using Firefox OS, developers can simply create cross-browser
applications both for the web and portable devices.
Stores
In 2013, as part of the commitment in 2012 to convert majority of the stores to full-service concept stores, Globe opened 50 concept stores and
will open more concept stores in the country. This footprint expansion is aimed to deliver the wonderful customer service experience at any point
of contact with Globe at the retail level. For example, Globe launched a concept store at D’Mall, Station 2 in Boracay. The store atmosphere became
more trendy and welcoming with the help of the designer Kenneth Cobonpue for accent furniture, J. Antonio Mendoza for the store’s interior design
and Charina Sarte for the Globe staff’s uniform. Globe ends the year with a total of 183 stores nationwide that offers hands-on demonstration of topof-the-line gadgets and accessories, after sales support and a promise of client resolution at first contact.
Self-Service Channels
In line with our continuing efforts to improve our service,
various self-service infrastructure give customers a seamless
experience across any channel that they choose to reach Globe.
The Company values its relationship with its customers, and
in an effort to strengthen this bond, the Company guarantees
honest, sincere and dedicated customer service approaches.
Globe takes customer service beyond the traditional call center
setting, making use of an online community and social media as
platforms that allow potential customers and existing subscribers
to interact with each other.
Globe Community (community.globe.com.ph), the pioneering
online telco community in the Philippines, serves as a medium for
interaction, and means to quickly respond to queries and posts on
social media channels such as Twitter and Facebook.
Pop-up Stores
Micro Store
Pop-up stores are temporary fixtures that offer
the same shopping experience when visiting a
concept store.
Micro Store is an in-line store where retail
specialists and customers can sit together and
interact.
The Globe Community reached 10,000 members, coinciding
with Globe Telecom’s September 17th (9/17) celebration to
mark the launching of The Globe Tower, its new corporate
headquarters in Bonifacio Global City.
Globe Kiosk
Globe Premium Dealer Store
Through Premium dealer program, third party
investors gain competitive and comprehensive
support from Globe. This includes site sourcing
and evaluation, training and development
plans, business and marketing plans,
operations support and assistance, well-known
brand equity, and waived initial and continuing
fees thus allowing better service to customers.
Store on the Go
Globe Kiosk is a permanent fixture with selfserve machines for the payment of bills and
products on the go.
Deployed in far-flung areas, Store on the Go is
a fully-functioning mobile store on wheels that
offers Globe products and services.
Responsible Procurement and Communication
@Talk2GLOBE
accounts.globe.com.ph
www.globe.com.ph/talk2Globe
Dial *143#
As Globe delivers innovative and value-driven products in this fast-paced world of telecommunications, integrity and social
responsibility in procurement and communications management is not compromised. The adherence to acceptable vendor
management practices and advertising standards is implemented in the whole product life cycle.
Reliable Marketing and Advertising
Globe Telecom conforms to fair, truthful and accurate advertising. Advertisement should not contain any exaggerations or sweeping
generalizations that may result to misleading the public regarding the company’s products and services. Furthermore, the consumer’s
health and safety are ensured during the marketing and communication stage of the products. In any case where claims or suspicions
arise, such must be justified and subject to substantial indications.
www.facebook.com/GlobePH
www.globe.com.ph/help
Text HELP to 1234
Call 211 or 02-7301000 for
Globe; Call 808 or 02-7301500
for TM; Call 02-7301010 for
Globe Sales Hotline
All the products and services of Globe undergo approval from the National Telecommunications Commission (NTC) and the
Department of Trade and Industry (DTI) prior to its launching. All the advertisements are also in fulfillment of the requirements of the
Ad Standards Council (ASC).
Procurement Management
Globe Telecom’s Procurement Management follows green procurement practices for all its vendors in compliance with environmental
requirements. Moreover, the team maximizes value, minimizes risk and provides the right total cost, value and innovation to
the business in the means of commodity management, selection of best-in-class suppliers and pursuit of process excellence in
procurement and supply chain management. Relationships with suppliers are also highly valued, with each considered as business
partners.
In 2013, Globe continues to recognize and foster strong business relations with its partners through its established programs like the
Business Partner Awards (BPA) and Globe Vendor Council (GVC). Vendor Clinics were also initiated for selected vendors to help improve
their performance and competitiveness.
Current Supplier Profile:
Accredited
Products and Services secured in 2013*
Vendors Used
Local Suppliers
90%
51%
84%
Foreign Suppliers
10%
49%
16%
*Based on the domicile of the vendors in PO-based purchases
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