media kit - WildFin American Grill

MEDIA KIT
FOUNDED
September 2011 in Issaquah, Washington
LOCATIONS
Issaquah: 835 NW Gilman Blvd., Issaquah, 425-427-0127
Renton Landing: 727 North 10th Street, Renton, 425-970-3757
Tacoma: 5115 Grand Loop, Tacoma, 253-267-1772
Vancouver, WA: Opening 2018!
OWNERS
Attila Szabo, President and Operating Partner
Chris Anderson, Partner
Bob Acree, Partner
RESTAURANT CONCEPT
Casual, comfortable and affordable with a keen sense of Northwest style serving
authentic, high quality and flavor-rich foods from Northwest waters, fields and ranches.
HOURS OF OPERATION
Monday through Friday Lunch is served from 11:30 a.m. to 4 p.m.,
Dinner is served from 4 p.m. to 10 p.m. The bar’s last call is 11 p.m.
Saturday and Sunday Brunch is served from 9:30 a.m. to 2 p.m. and dinner
is served from 4 p.m. to 10 p.m. Saturday, 4 p.m. to 9 p.m. on Sunday.
Last call in the bar is 11 p.m. Saturday and 10 p.m. on Sunday.
DÉCOR
Comfortable Northwest feel with soft corners, 12-foot ceilings, and wood, iron
and stone accents. The dining room and bar flow into one keeping with the open
concept as the open kitchen contributes to the lively atmosphere. Fireplaces
in both the indoor and outdoor seating areas add warmth and energy.
SEATING CAPACITY
150 in the dining room, 50 in the bar. Seasonal outdoor
dining adds additional seating capacity.
MENU
WildFin’s menu features familiar, flavorful Northwest favorites with style and flare.
Whenever possible WildFin’s Executive Chef uses local, regional, organic, free range,
wild, and sustainable ingredients including locally farmed produce, Washington
poultry and beef, wild Northwest seafood, local artisan bread, and local microbrews.
CREDIT CARDS
Visa, MasterCard, American Express, Discover, Diner’s Club
INTERNET
Web: WildFinAmericanGrill.com
Facebook: WildFinAmericanGrill - Twitter, Instagram & Pinterest: WildFinGrill
YouTube: www.youtube.com/channel/UCjJMru0TOsFRz1Rss6tJBRA/feed
Google Plus: google.com/+WildfinAmericanGrillRenton (Renton)
google.com/+WildfinAmericanGrillIssaquah (Issaquah)
google.com/+WildFinAmericanGrillTacoma (Tacoma)
BUSINESS PURPOSE
To be the first choice of our guest and our people.
RESTAURANT POSITION
Neighborhood Casual - This is achieved by living these VALUES:
• We deliver the feeling of unexpected Hospitality to our guests and crew
• We deliver handcrafted quality & great value
• We deliver “Can Do, Guest Driven” service every time
• We have fun and it shows
• Management and crew have ownership for their results
• We are clean and safe
• We hire the best and make them better
As a result of these values: we will carry these messages to others,
and practice these principles in all our daily work.
PERSONALITY OF THE RESTAURANT
• Casual and affordable but with a keen sense of the Northwest style.
• A meeting place where friends and family gather to eat, drink and get a fill up of positive energy.
• I am a safe adventure...an escape in an uncertain world.
• It’s a place you’ve seen before only with more care and though.
• Food and beverage presentations are vibrant and full flavored with great value every time.
• Nothing about the place is “fussy” or trendy.
• I’m at home in the suburbs and metro neighborhoods.
• I am the warm up spot on a cold Northwest day.
• On a hot summer day I am a frefreshing treat at the end of a long day.
• I can’t get this experience anywhere else.
• We are active community members.
UNIQUE WILDFIN FEATURES
Local, regional, organic, free range, wild, sustainable, recycled etc. are used
throughout the food, beverages and merchandising platforms of the restaurant
where they support & enhance the value proposition. Examples:
• Locally Farmed Produce
• Washington Poultry
• Wild Northwest & Alaskan Seafood
• Washington Beef
• Local Artisan bread
• Northwest Wines, Spirits and Beers
• No trans fats
• Recycled paper for menus, napkins, to go packaging, paper towels.
WILDFIN PRESIDENT AND OPERATING
PARTNER ATTILA SZABO
A 25-year restaurant veteran, WildFin President and Operating Partner Attila Szabo set out
with his business partners to create a “shoulders down,” neighborhood restaurant with
WildFin American Grill. His vision included creating a comfortable, friendly place where
neighbors could gather to escape the everyday pressures of life and enjoy themselves
through delicious, affordable food, an uplifting atmosphere, and welcoming company.
Before forming WildFin’s parent company, WildFin Northwest LLC, in 2010, Attila spent
15 years with Restaurants Unlimited Inc. as chief operating officer. In this position he
was responsible for operations, marketing, purchasing, human resources and product
development for 60 restaurants operating under 17 different concepts in 13 states.
WILDFIN EXECUTIVE CHEF CHRIS BRYANT
Born and raised in Seattle, WildFin Executive Chef Chris Bryant has a strong passion
for the amazing bounty available in the Pacific Northwest, from fresh seafood and
shellfish to the fertile valleys and farms that produce the region’s superior produce.
His cooking philosophy revolves around using the best ingredients available and
preparing them simply to let the characteristics of the ingredients shine.
“My cooking philosophy goes far beyond the food we prepare, it’s about always
putting the experience of the guest first,” he says. “Having been raised here, I have
a special appreciation for the bounty of the northwest and our fragile ecosystem.
I appreciate every ingredient and use them to create a passionate dish.”
A graduate of Washington State University’s prestigious School of Hotel
and Restaurant Administration, Chef Bryant has more than 20 years of
restaurant business experience including training national culinary teams
and developing unique menus for such prestigious establishments as
Palomino Restaurant and Palisade Restaurant & Maggie Bluffs in Seattle.
Chef Bryant’s inspiration for cooking came from his grandmother. He grew up
visiting her every holiday and special occasion and remembers being amazed
over the amount of food, time, attention to detail, and passion she put into her
cooking. Her dedication to good food remains his life-long inspiration.
WILDFIN CHEF AINOY VONGSY, TACOMA LOCATION
Honolulu Native Ainoy Vongsy came to Washington in 2007 for a vacation,
fell in love with the Northwest and never looked back. He felt at home (just a
little colder) with the wide choice of great ingredients and natural beauty of
the area. He joined the WildFin family in 2013 as our Sous Chef, bringing with
him his love of Asian Fusion cuisine, and was promoted to Chef in 2014.
“Fusion cuisine is like the best of both worlds,” Ainoy explains. “You get
to take a little something from here and combine it with a taste from
there and create a dish that is completely new and wonderful.”
To Ainoy, being a chef requires more than knowing how to cook. It requires passion. He
has passion for both his food and his customers, admitting that done correctly, great
food makes an unforgettable impression. At the end of the day, he admits it’s connecting
with his guests through a memorable meal that gives him a sense of a pride in his work.
Ainoy’s creativity with his hands extends beyond the kitchen. When not
crafting great food, he enjoys working on cars, tinkering in his yard, spending
time with family and exploring the Northwest’s great outdoors.
WILDFIN CHEF PETER JAHNKE, ISSAQUAH LOCATION
To Seattle-area native Peter Jahnke, food means family, comfort and happiness. He
remembers his great grandmother’s house always smelling of rich, mouthwatering
flavors as she cooked batches of spaghetti sauce from scratch every Sunday.
He also helped in his grandfather’s store, DeLaurenti Specialty Foods in Pike
Place Market, which exposed him to fine cheeses, meats and other ingredients
that laid the foundation for his desire to create his own great meals.
After high school Peter attended the Kitchen Academy in Tukwila (now Le Cordon
Bleu) and immediately landed an internship at Sip in Issaquah upon graduation. At
the completion of his internship he was promoted to sous chef. Two years later Peter
took a chef position at Fonte, just two blocks from where his inspiration began in Pike
Place Market – where he was excited to shop daily for the restaurant’s daily menu.
Looking to expand his passion for fresh local ingredients, Peter joined the
WildFin family in Issaquah in 2013. He soon moved to the new Renton location,
joining the team as sous chef. In 2014, Peter was promoted to chef.
When not whipping up unforgettable plates, Peter loves to hike,
camp, fish and spend time with his wife, Sara and family.
WILDFIN CHEF JERE SCOTT, RENTON LOCATION
“My love of food comes from more than just enjoying a good meal. Food
is more than just sustenance; it is an experience and art form. We express
ourselves through our food designs, colors, smells, tastes, and appearance.
Food brings people together and can create fond memories and experiences.
I believe food is a culture we have created forming different regional areas
and local cuisines. This is what brings us together and makes us family.
During my career I have driven across the country multiple times from Washington to
Florida and New York, from East Coast to West Coast and many places in between. I have
also traveled outside the US experiencing different cultures from different countries. I have
been able to fuse different cuisines and create a variety of flavors that make you want more.
My family consists of my wife and three daughters. We are constantly doing new things and
creating new memories. We try new things and learn new cuisines at home. Also doing fun
things together as a family. Whether it is food related or fun related. Learning and doing
new things is what makes life enjoyable. Memorable experiences bring us closer as a family.”
COMMUNITY PARTNERS
COPPER RIVER SEAFOODS
Cordova, Alaska
BORNSTEIN’S SEAFOODS
Bellingham, Washington
WASHINGTON STATE
CREAMERY
Pullman, Washington
DURIS FARMS
Puyallup, Washington
STERINO FARMS
Puyallup, Washington
WILLIE GREENS
Monroe, Washington
LOCAL NORTHWEST BEER
AND WINE PRODUCERS
Seattle to Spokane,
Bellingham to Bend
PLEASANT VALLEY FARMS
La Conner, Washington
WALLA WALLA GARDNERS
Walla Walla, Washington
HEMPLER MEATS
Lynden, Washington
PENCE ORCHARDS
Wapato, Washington
TULLY’S COFFEE
Seattle, Washington
OASIS ORCHARDS
Ephrata, Washington
JENSEN FARMS
Walla Walla, Washington
SAKUMA FARMS
Burlington, Washington
SEAFOOD PRODUCERS
COOPERATIVE
Sitka, Alaska
RASMUSSEN FARMS
Pasco, Washington
PENN COVE SHELLFISH
Coupeville, Washington
PLEASANT VALLEY FARMS
Mount Vernon, Washington
TILLAMOOK CREAMERY
Tillamook, Oregon
AMERISTAR MEATS
Tukwila, Washington
INABA FARMS
Wapato, Washington
OSTROM FARMS
Olympia, Washington
DRAPER VALLEY FARMS
Mount Vernon, Washington
CARPINITO BROTHERS FARMS
Kent, Washington
ZENNER’S SAUSAGE
Portland, Oregon
SCHWARTZ BROTHERS
BAKERY
Seattle, Washington
HERBCO FARMS
Duvall, Washington
PENN COVE SHELLFISH
Coupeville, Washington
MOSBY FARMS
Auburn, Washington
DRY SODA CO.
Seattle, Washington
AMERISTAR MEATS
Tukwila, Washington
DOUBLE R RANCH
Okanogan, Washington
PICHA FARMS
Puyallup, Washington
COMMUNITY CHARITIES
This is a partial list of Charities, Organizations and Non-Profits that WildFin has been
honored to be associated with since WildFin (Issaquah) inception in September 2011.
Swedish Cancer Institute
Sunset Elementary
YWCA
American Cancer Society
Open Window School
Team Geneva
Eastside Fire & Rescue
Seattle Children’s Hospital Foundation
The Jewish Day School
Kiwanis International
Eastside Baby Corner
Susan G. Komen Organization
Issaquah Schools Foundation
The Issaquah Women’s Foundation
St. Joseph’s School
Sammamish Hills Lutheran Church
Eastside Catholic School
Tavon Center
Washington State Patrol
Troopers Association
The Children’s Garden School
Cascade Ridge Elementary
Issaquah High School
Farestart
The David Pettigrew Memorial Foundation
Mack Strong Team-Works Charity
P.E.O. Sisterhood
Children’s Response Center (Harborview
Medical Center/UW Medicine)
Life Care Center of Kirkland
Leukemia & Lymphoma Society
Eastlake High School
Life Enrichment Options
The Grange Supply’s Ladies Night
Trunk Show (Susan G. Komen
Puget Sound Affiliate)
Skyline High School
Autism Speaks
Claire/Beckett Guild
Broadway Center for the Performing Arts
Point Defiance Zoo & Aquarium
PRINT ASSETS
MEDIA ASSETS
See What’s Cropping Up @ Richter Farms with WildFin’s Chef Chris {Seattle Restaurant Week 2015}
https://www.youtube.com/watch?v=iqlSzgwML0Y
Farmers Market Recipe: WildFin’s Summer Harvest Salad {New Day Northwest, June 2015}
https://www.youtube.com/watch?v=KeD7bxVRSuI
Become a Grill Master with WildFin Cooking Classes
https://www.youtube.com/watch?v=GdtyJXIV-UM
IN THE PRESS
To read all press articles, visit http://www.wildfinamericangrill.com/press/
Ground breaks on the Portland region’s newest waterfront park http://www.bizjournals.
com/portland/blog/real-estate-daily/2016/07/ground-breaks-on-the-portland-regions-newest.html
New restaurant announced for waterfront: WildFin http://www.columbian.
com/news/2016/jul/18/new-restaurant-announced-for-waterfront-wildfin/
Seafood Restaurants announced as newest Waterfront Tenant http://www.vbjusa.
com/news/top-stories/seafood-restaurant-announced-newest-waterfront-tenant/
Tacos with a view at Tacoma’s WildFin American Grill http://www.thenewstribune.
com/entertainment/restaurants/tnt-diner/article85199897.html
WildFin American Grill: Doing it Right http://www.businessexaminer.
com/blog/January-2016/WildFin-Grill-opening-at-Point-Ruston/
New Restaurants at Point Ruston http://www.pointruston.com/new-restaurants-at-point-ruston/
WildFin American Grill to Open on Waterfront Jan. 19
http://www.thenewstribune.com/entertainment/restaurants/tnt-diner/article54404225.html
Chef Chris Miller Featured on New Day Northwest
http://www.king5.com/story/entertainment/television/programs/new-daynorthwest/2015/06/17/new-farmers-market-at-the-landing-renton/28346591/
Home for the holidays: Staff’s chance to spend time with family
http://www.issaquahreporter.com/business/283524811.html
WildFin American Grill to Open Third Location at Point Ruston
http://www.pointruston.com/wildfin-american-grill-to-open/
Support Hero Miles
http://www.alaskaair.com/content/deals/mileage-plan/copper-river-exclusive.aspx
EVENTS+PROMOTIONS
Zoobilee http://www.pdza.org/zoobilee
Grape Escape http://www.issaquahrotary.org/Comm/grapeescape.php
Sammamish Nights http://sammamishchamber.org/sammamish-nights/
Seattle Restaurant Week http://srw.seattletimes.com/
Snoqualmie SipFest http://www.facebook.com/sipfestissaquah
WildFin Cooking Class Series http://www.wildfinamericangrill.com/cooking-classes/
Fresh Craft Beers to Go http://www.wildfinamericangrill.com/fresh-craft-beer-to-go-wildfin-growlers/
Blood Drives http://www.wildfinamericangrill.com/pint-for-a-pint-blood-drive-april-13th/
MARKETING
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