Learn, be inspired visit mitgsw.org for the most up to

Develop
Design
Ideas
Table of Contents
Contribute
Patterns
The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing,
About GSW
Learn
Canvas
be
inspired
and designing business models, 2 Business Model
Patterns, based on concepts from leading business
thinkers,
to help
you design
business
The M3
IT techniques
GSW is the world’s premier workshop dedicated to fostering entrepreneurship and building entrepreneurial models,
4 re-interpreting strategy through the
ecosystems globally. Each year in a different locaAon we bring model
together over and
300 e5
ntrepreneurial leaders, to
execuAves, business
lens,
a generic process
next generaAon entrepreneurs, professors, financiers, help government you designainnovative
business
models,
gents and private supporters to btying
uild connecAons between cultures, regions and backgrounds. together
all the concepts, techniques, and tools in
Over three power-­‐packed days we sAmulate discussion, generate ideas and share b
est pracAces, while noffers
etworking Business
Model
Generation.
}The
last section
and socializing in some of the world’s most memorable and an outlook
on
five business
model
for future
inspiring locaAons. Since 1998 we htopics
ave organized 14 internaAonal workshops spanning 6 conAnents and Finally, the afterword provides a peek
exploration.
welcomed parAcipants from over 70 naAons.
Afterword
into “the making of” Business Model Generation.
outlook
Process
Ecosystem
Strategy
Over three power-packed days we
WHAT
HAPPENS
AT THE
WORKSHOP?
stimulate discussion,
generate ideas and
share best practices,
while networking and socializing in some of the
world’s most memorable and inspiring
locations. Since 1998 we have organized
14 international workshops spanning 6
continents and welcomed participants
from over 70 nations.
MIT’ s Global Startup Workshop in Istanbul is
bringing you GSW Success Stories, a brand new
event that will showcase of former GSW
participants from all around the world
REALITY
CHECK
If you are a former GSW speaker, panelist or
attendee and if you have been involved in the
funding or leadership of a profitable business
venture and consider yourself to be a successful
entrepreneur or you have been participated in the
funding of an entrepreneurship club, support
organization or business plan competition then tell
us your Success Story
FELLOWSHIPS
Are you a young leader who is passionate about
developing entrepreneurship in your community?
Have you demonstrated potential for large scale
impact? Are you looking to connect with
international community? Apply for a chance to be
an MIT GSW Fellow. Applicants must present a
compelling story of how they plan to contribute to
entrepreneurial development in their region as
well as to the GSW community.
An elevator pitch is a brief overview of an idea
for a product, service, or project that can be
delivered in the space of an elevator ride (say,
thirty seconds or 100-150 words). The goal is
to interest your target enough in your idea
that he or she wants to meet with you again.
Potential investors often judge the quality of
an idea and team on the basis of its elevator
pitch, using them to quickly week out bad
ideas.
ELEVATOR
PITCH TRAININGCOMPETITION
MIT GSW EPC Competition gives innovators
from around the globe the opportunity to hone
their presentation skills, build confidence and
present their ideas in 60 seconds or less to
the entire GSW audience for the opportunity to
win cash prizes.
We will discuss new technological directions, global
market directions and strategic directions for
entrepreneurs, investors,
and supporting
organizations.
Turkey, situated at the crossroads of civilizations
with a vibrant economy, young population and fast
growing consumer market, is poised to be a
regional hub for entrepreneurship and investment.
Istanbul, spanning East and West, is an inspiring
location for this year's MIT GSW.
STARTUP
SHOWCASE
is an exciting new feature for this year's workshop.
Startup Showcase is an opportunity for startups in
all stages, across a wide range of industries, to
showcase their products and services. Don't miss
this opportunity to get your product seen and to
receive valuable feedback from fellow attendees,
including potential customers and investors.
MIT GSW brings together the best Business Plan
Competitions winners and organizers together to
tell how they,
TRANSLATE
THEIR BUSINESS
PLANS
INTO THE BUSINESS
PROCESSES
MADE IN...
Cambridge, USA 1998
National University, Singapore 1999
Sevilla, Spain 2000
Melbourne, Australia 2001
Bologna, Italy 2002
Beijing, China 2003
Cambridge, UK 2004
Abu Dhabi, UAE 2005
Buenos Aires, Argentina 2006
Trondheim, Norway 2007
Madrid, Spain 2008
Cape Town, South Africa 2009
Reykjavik, Iceland 2010
Seoul, South Korea 2011
PROCESS
The mission of the GSW is to foster global entrepreneurial ecosystems, so each
year the conference is centered in a new location, carefully chosen to both bring
new insights to attendees and to benefit from the passion and experiences of the
GSW community. Every year the MIT team works closely with local partner
organizations to tailor content and message to the unique characteristics of that
region. We try to highlight strengths of the country, and to address challenges by
learning and sharing practices from other regions of the world.
The content is balanced between panel discussions, in-depth case studies, and
interactive workshops. Networking is consistently cited by past attendees as one
of the strengths of the conference, so ample time is allowed for informal
discussions and socializing among attendees, and connections are encouraged
even after the conference ends.
We hope that the GSW leaves a lasting impression on the region, and spurs on
new entrepreneurial endeavors in the years to come. We also hope that
attendees will leave inspired, refreshed, and armed with new strategies to tackle
coming challenges in their own regions.
TOOLS USED
THE NUMBERS
STRATEGY:
• Environmental Scanning
• Business Model
6
CONTENT AND R&D:
• Participants Insights
• Case Studies
OPEN PROCESS:
• Online Platform
• Co-Creation
• Commenting & Feedback
DESIGN:
• Open Design Process
• Visualization
• Illustration
continents
4000+
,
hours of works
227 14
panel
discussions
70
different nations
participated
countries
36 81
.
Gb of content
56
keynotes
Learn, be inspired
Ali Babacan
Deputy Prime Minister Turkey
Hanzade Dogan Boyner
Chairwoman Dogan Online
Hüsnü M. Özyegin
Founder Finansbank
Iqbal Quadir
Founder Grameenphone
Elected to parliament as
deputy for Ankara on
November 3, 2002. He was
appointed Minister of
Economy on November 18,
2002 and became the
youngest member of the
cabinet, at the age of 35.
Babacan had the duty to
steer a painful economic
reform program, which was
backed by multi-billiondollar IMF loans; with its
help the economy achieved a
remarkable recovery after
two severe crises. On May 1,
2009, Babacan was
appointed as minister
responsible for the economy
by Prime Minister
Has BSc degree in Economics
from LSE and earned MBA
from Columbia University.
Currently, she is the
Chairwoman of Doğan Online
and Doğan Gazetecilik, Vice
Chairwoman of Doğan
Holding and Hürriyet
Newspaper.
Takes active role in Global
Relations Forum, Brookings
International Advisory
Council, Columbia Business
School Board of Overseers,
World Association of
Newspapers, European
Council on Foreign Relations.
A philanthropist, she leads
"Daddy Send me to School"
campaign to remove economic
and cultural barriers to girls'
education in Turkey.
In September 1987 he
founded Finansbank also
Chairman of Fiba Holding
A.Ş., Fibabanka A.Ş., Credit
Europe (Suisse) S.A. in
Geneva and he is also Board
Member of Credit Europe
(Holland) N.V. and Credit
Europe (Moscow) Ltd.He is
involved in numerous civic
activities as Chairman of
Hüsnü M. Özyeğin
Foundation, Board Member
of Mother and Child
Education Foundation, and
Chairman of Board of
Trustees of Özyeğin
University and member of
Board of Dean’s Advisors of
Harvard Business School.
In the 1990s, Quadir
conceived and organized
Grameenphone to provide
telephone access to 100
million people living in rural
Bangladesh. Grameenphone
is now Bangladesh’s leading
telecommunications
operator providing access to
over 35 million subscribers
irrespective of their
geographic location or
economic standing.From
2001-2004, Quadir taught at
the Kennedy School of
Government at Harvard,
focusing on the
democratizing effects of
technologies in low-income
countries.In 2005, moved to
MIT where he founded the
Legatum Center
visit mitgsw.org for the most up to date informa4on
Learn, be inspired
Ashok Rao
CEO Excalibur Pictures
Francis J. Ricciardone
US Ambassador,Turkey
Rakesh Malhotra
Founder of SAR Group
Ashok Rao is Serial
Entrepreneur with four
successful high technology
start ups. He successfully
took one of them public with
a market cap in excess of
$400 million. He is currently
the CEO of Excalibur
Pictures. He has been the
President of the NorthAmerican operations of
Enron Corporation from
1996/1997. Subsequently, he
founded Trex
Communications He has
been a guest lecturer at Rice
University and a Trustee at
Franklin Pierce University.
He has done his BS in
Mechanical Engineering. He
is the President of TIE
Houston Chapter, and is
currently a Board Member of
TiE Global.
Ambassador Ricciardone
was appointed to the
Republic of Turkey on
January 1, 2011. His
previous Ambassadorial
appointments include
Deputy U.S. Ambassador to
Afghanistan from 2009 to
2010, Ambassador to the
Arab Republic of Egypt from
2005 to 2008, and
Ambassador to the Republic
of the Philippines and the
Republic of Palau from 2002
to 2005. Prior to that,served
as Director of the
Department's Task Force on
the Coalition Against
Terrorism and as a Senior
Advisor to the Director
General of the Foreign
Service. From March 1999
until early 2001, he served as
the Secretary of State's
Special Coordinator for the
Transition of Iraq.
Rakesh Malhotra is the
Founder of the SAR Group
of companies, which cover
a wide range of industries
including power
electronics, energy, water
and telecom
manufacturing and
services, and the Managing
Partner of Ncubate Capital
Partners, which invests in
early stage companies.
Beginning with $10K in
capital, Luminous is now
India’s leading
manufacturer of power
supplies, batteries and in
2011 sold 75 percent of its
share to Schneider Electric
for over $300M
visit mitgsw.org for the most up to date informa4on
Ecosystem
John Harthorne
CEO MassChallenge
Antoine Verdon
Co Founder Sandbox
Andrea Thomas
Director 3M Ventures
Bill Aulet
Director MIT Trust Center
Naeem Zafar
CEO Bitzer Mobile
Felix Lozano
Co Founder ECultura
Ekber Onuk
Co Founder Yonca Onuk
Sina Afra
Co Founder Markafoni
Ziya Boyacigiller
Independent VC
Jil Van Eyle
Founder Teaming
Ricardo Rossello
Biomedical Eng. HHMI
Saul Singer
Author Startup Nation
Mehmet Toner
Biomedical Eng. MIT
Jennifer Kushell (TBC)
Founder YSN.com
Gary Palin
Elon Entrepreneurship
Nader Darehshori
Co Founder Aptius
Georges Haour
Prof. Innovation IMD
Peter Barta
Director, FPP Romania
Fadi Ghandour
CEO, Aramex
Erhan Erkut
President Ozyegin University
Jure Zadravec
CEO, Genelitik
Vinit Nijhawan
Serial Entrepreneur
Rui Wang
CEO, Prosperous Biopharm
Scott Kirsner
Writer, Boston Globe
Josh Schuler
Executive Lemelson MIT
John Chisholm
CEO, Chisholm Ventures
Tuncer Alpata
CEO, Alp Aviation
Sherwood Neiss
Founder Crowd Funding
Process
Wednesday, 28 March
10:00 a.m.
Opening and Welcome
GSW Organizers
Official InauguraAon
10:30 a.m.
Special address by Francis J. Riccardione, US Ambassador, Turkey 11:00 a.m.
Keynote Speaker Hüsnü M. Özyegin, Founder Finansbank
11:30 a.m.
Making the Most of the Next Three Days
12:00 p.m.
Networking Lunch
13:30 p.m.
OpportuniAes in Healthcare and Biotech
Ricardo Rossello, Biomed Engineer, HHMI
Rui Wang, CEO Prosperous Biopharm
Cem Bozkurt, Founder Alvimedica
Georges Haour, Prof. IMD Switzerland
Young Entrepreneurs Panel
Josh Schuler, Exec. Lemelson MIT
Jure Zadravec, CEO GeneliJk
Drew Houston, Founder, Dropbox (TBC)
14:30 p.m.
Case Study
John Chisholm, CEO Chisholm Ventures
Elevator Pitch Contest Training
Erhan Erkut, President, Ozyegin University
Terrence Pong, MIT
16:00 p.m.
Keynote Speaker Iqbal Quadir, Founder MIT Legatum Center
18:30 p.m.
City View Cocktail @ ICEC
visit mitgsw.org for the most up to date informa4on
Process
Thursday, 29 March
09:15 a.m.
Breakfast and PresentaAon of Agenda
09:30 a.m.
Keynote
Hanzade Dogan Boyner, Chairwoman Dogan Online
10:30 a.m.
Coffee Break
11:00 a.m.
Entrepreneurial Expressions Bill Aulet, Director MIT Trust Center
Georges Haour, Prof. IMD Switzerland
Saul Singer, Startup NaJon, Israel
Peter Barta, PrivaJzaJon FoundaJon
Aysen Zamanpur, Founder Silk & Cashmere
12:00 p.m.
Lunch -­‐ Startup Showcase
14:30 p.m.
Finding the Appropriate Funding
Thomas Andrea, Director 3M Ventures
Ziya Boyacigiller, PartnerFormaJveVentures
Sina Afra, Co Founder Markafoni
Sherwood Neiss, Crowdfunding
Spotlight on GSW Fellows
GSW Fellows
15:30 p.m.
Case Study-­‐Keeping Momentum
Naeem Zafar, CEO, Bitzer Mobile
Elevator Pitch Preliminaries
16:30 p.m.
Coffee Break
17:00 p.m.
Keynote Speaker Rakesh Malhotra, Founder and CEO Luminous Group
18:30 p.m.
Grand Cocktail visit mitgsw.org for the most up to date informa4on
The Value of CommunicaAon
Nader Darehshori,Founder Novium Learning
Process
Friday, 30 March
09:15 a.m.
Breakfast and PresentaAon of Agenda
09:30 a.m.
Global BPC Showcase 10:30 a.m.
Coffee Break
11:00 a.m.
Heavy Industry and Manufacturing Ekber Onuk, Founder Yonca Onuk Shipyard
Mustafa K. Ercelik, CEO Alp AviaJon
12:00 p.m.
Lunch -­‐ Global BPC Showcase
13:30 p.m.
Case Study Serial Entrepreneur Vinit Nijhawan, Serial Entrepreneur Basak Ozer, Serial Entrepreneur
14:30 p.m.
Keynote Speaker Ashok Rao, CEO Excalibur Pictures
15:30 p.m.
EPC Finals
16:00 p.m.
Special address by Ali Babacan, Deputy Prime Minister, Turkey 19:00 p.m.
Gala dinner on Bosphorus
visit mitgsw.org for the most up to date informa4on
IncubaAng Entrepreneurship
Gary Palin,Exec. Daugherty Center Elon
Antoine Verdon, Founder Sandbox
Idea Development
Felix Lozano,Founder, E Cultura
Social Entrepreneurship
Ayla Goksel, CEO. Ozyegin FoundaJon
Jil Van Eyle, CEO Teaming
How to run a BPC Neha Patadia, Founder UCSD CompeJJon
Gulsun Bozkurt, Chair MIT EF 50K Contribute
Organizers
Forum Partner
Global Partners
Official Partners
Institutional Partners
Event Partners