Better resistance to ladders and runs in hosiery

April 2010
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INVISTA Apparel Newsletter
Global
Better resistance to ladders and runs in hosiery
Content
Global
Hosiery featuring LYCRA® Fusion fiber has taken INVISTA a step closer to satisfying women
everywhere with hosiery products that are more durable and aesthetically pleasing, as well as
provide outstanding comfort and fit.
Launched at INVISTA’s ‘LYCRA® fiber MOVES’ event in Verona, Italy last October, hosiery
featuring LYCRA® Fusion fiber is based upon a patent-pending technology that sets a new
benchmark in textiles for apparel applications. It provides a competitive edge to legwear
manufacturers and brands and lets women feel confident that their legs will look beautiful,
whatever the circumstances!
Since the launch, LYCRA® Fusion fiber has generated high interest within the legwear industry
and the trade press. No less than 123 articles have been published, and LYCRA® Fusion fiber
was even the subject of a radio interview in the Netherlands. The launch of this innovation is
also being supported by an eye-catching trade advertising campaign that began in October
2009 and will continue throughout 2010.
p.01
• Better resistance to ladders and runs in hosiery
with LYCRA® Fusion fiber
• New LYCRA® SPORT fabric advertising campaign
goes the extra mile
• INVISTA’s COOLMAX® fabric passes the ultimate test
• Stay fresh and confident with
COOLMAX® freshFX® fabric
• Italian courts rule against importers for misuse of
INVISTA’s LYCRA® fiber brand
North America
p.04
• lululemon athletica showcases
stretch-and-recovery properties of LYCRA® fiber
• LYCRA® fiber brand and Fruit of the Loom are a
‘perfect match’ in TEEN VOGUE
Europe
p.05
• Consumers endorse LYCRA® SPORT fabric in early
retail launch
• LYCRA® 2.0 tape ushers in a new era of underwear:
Sensation 2.0 by RITRATTI
• INVISTA attracts attention at Denim by PV
• INVISTA introduces innovations for socks in Turkey
• Interview: Fatih Yarkın, Chairman of Akin Socks:
‘LYCRA® fiber is an awesome ingredient for us.’
• INVISTA sponsors ‘The LINK’ at MarediModa
Latin America
p.07
• Jeanswear pocket dictionary launched during
São Paulo Fashion Week
• Names a winner LYCRA® Swimwear Future
Designers Contest
• Summer 2011 trends forecast by LYCRA® fiber
Color Card
• "Designers by Kaltex" in INTERMODA
• INVISTA and LYCRA® fiber brand move to the
rhythm at Colombiatex de las Americas 2010
Asia
p.09
• The latest CW-X REVOLUTION model utilizes
COOLMAX® fabric
• Touch Aero and INVISTA stretch yoga hit new
heights in Taiwan
• 2009 INVISTA Taiwan Innovation Seminar regarded
as ‘highly informative’
• Consumers warm up to Black Yak’s polar bear
imagery campaign
• Thai ladies enjoy yoga and fitness with
LYCRA® SPORT fabric collection by D&P
China/HK
• More POWER to you as LYCRA® SPORT fabric
is launched in Asia
• Win-win cooperation marks
2009 INVISTA Rendez-Vous
• Meters/bonwe launches skinny pants with
LYCRA® fiber
• Release Your Inner Energy - COOLMAX® fabric
debuts in sports underwear
• Lingerie and swimsuits make no secret of
LYCRA® fiber’s comfortable fit
p.11
Global
New LYCRA® SPORT fabric advertising campaign
goes the extra mile
Eye-catching billboards, display panels
launches at last July’s Outdoor Retailer
and trade ad campaigns in Europe and
Summer Market in Salt Lake City, Utah and
North America featured the new artwork
Shanghai interTextile Show last October,
and visuals that have been designed to
INVISTA continued its global tour of
LYCRA® SPORT fabric in 2010 by showcas-
fabric. A close up on the fabric structure
ing this innovative and performance-driven
and an athlete in motion along with the
fabric at the Outdoor Retailer Winter
catchy tagline ‘Fabric as active as you’
Market in January and at Europe’s largest
express the idea that the fabric moves
sporting goods trade show, ISPO in
with the athlete’s body and supports the
Munich in February.
consumer in going that ‘extra mile’.
www.LYCRA.com/SPORT.
Global
INVISTA’s COOLMAX® fabric passes the ultimate test
ClimaCool®, ClimaLite® and ClimaProof®
“Our intent is to prove that adidasGolf
apparel powered by COOLMAX® fabric
ClimaCool® and ClimaProof® apparel powered
passed the ultimate test over 31 days,
by COOLMAX® EXTREME PERFORMANCE
35,000 miles, 4 continents and 10 rounds
fabric stands up against the world’s most
of golf in every climate imaginable. The
extreme golf conditions and allows golfers
test was part of the adidas Golf and the
to perform at their best regardless of what
COOLMAX® EXTREME PERFORMANCE
Mother Nature throws at them,” said John
fabric brand teams’ globetrotting “Wear In
Kawaja, executive vice president of adidasGolf.
The World ClimaTech Adventure” starring
golfers Lindsay Knowlton and Josh Sullivan
”We are excited to be a part of this adventure
with adidasGolf which extracts the highest
Locations included the world’s hottest
level of performance from garments with
course at Alice Springs in Australia; the
ClimaCool®, ClimaLite® and ClimaProof®
world’s lowest course, Furnace Creek in the
which are made with COOLMAX® EXTREME
USA; the world’s highest course, the LaPaz
PERFORMANCE fabric ,” says Julien Born,
Golf Club in Bolivia; Africa's southern-most
INVISTA global segment director, Activewear.
golf course at Walker Bay in South Africa;
and the world's southern-most 18-hole
Each day of the adventure was documented
golf course in Ushuaia, Argentina.
with video and blog entries promoted on
the adidasgolf.com and golf.com websites.
Check it out!
02
Global
silver-based technology, COOLMAX® freshFX® fabrics deliver an added
of COOLMAX® fabric. Clothes made with COOLMAX® freshFX® fabrics
with built-in preservative or add a topical treatment. No matter
which approach is used, to qualify for the COOLMAX® freshFX®
fabric brand, the fabric must meet INVISTA’s quality standards for
COOLMAX® freshFX® fabric.
For details about the two approaches and to determine which is
the best for you, consult your INVISTA technical representative.
And don’t forget to inquire about the newly designed COOLMAX®
freshFX® fabric hangtag which will help you to communicate more
INVISTA representative or check it out at
www.hangtags.invista.com.
Global
Italian courts rule against importers for
Two courts in Italy have recently ruled against the importation of
The criminal Court of Taranto ruled against the importation of
the Court of Como ruled against the importation of counterfeit
hosiery, originating in China and destined for Sicily. The second case
concerned a shipment of 155 parcels of women’s shirts, originated in
the United Kingdom and destined for Prato.
brand provides. INVISTA takes trademark infringement very seriously
and will continue to take action to prevent illegal production,
distribution and trading on its brand name.
03
North America – New York
lululemon athletica showcases stretch-and-recovery
The real-life stretch and recovery properties
lululemon athletica’s eye-catching outdoor
billboard campaign last year.
Building on the success of 48-foot billboards
in New York, the west-coast campaign
created new market visibility for lululemon
and San Francisco. The campaign featured
lululemon ambassadors demonstrating
throughout the key holiday shopping
period of October to December.
North America
are a ‘perfect match’ in TEEN VOGUE
ad with Fruit of the Loom in the November 2009 issue of TEEN
VOGUE. The full-page ad not only created a buzz by showcasing
All readers had to do was snap a picture using their mobile phone
inside. An instant message was then sent back to them with the
details on where to purchase the apparel and how to enter the
lucky draw. A total of 4,697 hits were received, with 25 lucky readers
The largest numbers of hits were recorded in California, New York,
Texas and Pennsylvania.
04
Europe – Czech Republic
Consumers endorse LYCRA® SPORT fabric in early retail launch
Consumers in the Czech
"LYCRA® SPORT fabric concept was very
Republic have endorsed the
interesting for us and we managed to
include fabrics meeting those new
SPORTISIMO garments with
performance standards into some products
LYCRA® SPORT fabric,
of our 2010 winter collection. Those garments have been selling
very well. The LYCRA® SPORT fabric hangtag is an absolute novelty
of garments with the new LYCRA® SPORT fabric hangtag when
for consumers. The new fabric performance hangtag provides
compared to similarly priced and styled private-label garments.
valuable information and enhances the garments’ appeal at retail,
The launch was part of INVISTA’s global roll-out of the innovative
hallmark of quality".
and performance-driven LYCRA® SPORT fabric, and gave both
INVISTA and SPORTISIMO – the Czech Republic’s leading sport
Pleased with the initial market response, more garments from other
brand - the opportunity to gather early consumer feedback.
leading sport brands featuring LYCRA® SPORT fabric are expected to
Martina Hrdouskova, Assistant Director of SPORTISIMO, said:
be introduced at retail stores throughout the world in 2010.
Europe - Italy
LYCRA® 2.0 tape ushers in a new era of underwear:
Sensation 2.0 by RITRATTI
Women everywhere had cause to celebrate the unveiling of the
leverage the Sensation 2.0 line among
consumers, INVISTA has provided Italian
Continental Europe entirely made using LYCRA® 2.0 tape – at SALON
independent retailers with customized
INTERNATIONAL DE LA LINGERIE (SIL) in Paris in January 2010.
display panels, counter cards, brochures
One of INVISTA’s latest innovations, LYCRA® 2.0 tape is a
more, an ad featuring Sensation
2.0 will appear in the May
replace stitched seams. It enables the creation of garments with a
issue of Amica -
sleek, smooth look that are extremely comfortable and retain their
a prestigious
shape wash after wash.
Italian monthly
fashion
The Sensation 2.0 line is a result of the cooperation between
magazine.
INVISTA and DELMAR, a high-end intimate apparel Italian brand.
INVISTA contributed to the collection’s launch at SIL in January, and
then participated in the launch to the DELMAR sales network. To
Europe - France
INVISTA attracts attention at Denim by PV
INVISTA showcased its most recent
point where they could enjoy complimen-
innovations at Denim by Première Vision
share the highlights of a recent
in Paris last December in a very real way –
by dressing its hostesses and DJ at the
INVISTA also took this opportunity to
study on bi-stretch denim
products, including XFIT LYCRA® fabric,
fabrics currently available in
the market that had been
and innovations.
lastingFIT fabric. INVISTA’s latest innova-
conducted with Jeanolo-
tion in denim, LYCRA® lastingFIT fabric
gia, one of the world’s
enables denim garments to retain their
shape, even after repeated wear!
authorities.
Point to be the perfect central meeting
05
Europe - Turkey
INVISTA introduces innovations for socks
INVISTA introduced its complete portfolio
These manufacturers have already adopted
of products and innovations for socks –
INVISTA’s innovations, which aim to
provide consumers with outstanding
LYCRA® Energy socks, LYCRA® SPORT socks,
and well-being, and excellent appearance
kit’ of samples produced by leading
Turkish socks manufacturers Akın Socks,
A new socks brochure targeted at the
Alpin Socks, Çelik Socks, Gelal Socks and
trade market and presenting INVISTA’s
Öztaş Socks. The kits were shared with
product portfolio and branding options
journalists in Turkey and customers in
was also available.
Europe & North America.
Europe - Turkey
Interview: Fatih Yarkın, Chairman of Akin Socks:
Fatih Yarkın, the Chairman of Akın Socks,
one of the largest Turkish socks producers
it adds value to the product quality.
Consequently, we started to use only
and soon noticed that consumers tended
customers gave positive feedback
the comfort these socks provided,” he
regarding product quality, and I attributed
recalled. “After some testing, we realized
The socks retain their size as well as their
stretch and recovery. All in all, LYCRA®
Europe - France
INVISTA sponsors ‘The Link’ at MarediModa
INVISTA is proud to have been the headline
category was presented with a symbolic
sponsor of the fashion design and
trophy and a €1,000 cheque arranged by
communication competition THE LINK
MarediModa.
(Living Ideas for New Keys) at the
MarediModa/IntimodiModa Show in
Also at MarediModa, INVISTA announced
Cannes, France in November 2009.
the global expansion of its world-class Xtra
THE LINK challenged students from top
European fashion design and communication
deniers for fashion swimwear fabrics from
the Maydown production site in Northern
of lingerie and swimwear prototype garments
Ireland which allows greater accessibility for
and in creating trade advertisements that
mills, retailers and designers to experience
convey the added-value of Xtra Life LYCRA®
in swimwear. The winner in each
06
Latin America - Brazil
Jeanswear pocket dictionary launched during São Paulo Fashion Week
Jeanswear has been one of the fastest-growing segments in recent years and to celebrate the
Pocket Dictionary in L’OFFICIEL’s lounge during São Paulo Fashion Week.
The dictionary is a practical guide of key words and brand innovations, such as the
XFIT LYCRA® fabric. It was developed in both paper and virtual versions to promote greater
knowledge and textile education. The Jeanswear pocket dictionary is the 4th edition in a
dictionaries for fashion, activewear and swimwear.
Latin America – Brazil
LYCRA® Swimwear Future Designers Contest names a winner
After three months of competition between 1,154 candidates in the
(USP-SP) was named the winner of the LYCRA® Swimwear Future
Designers Contest at an amazing fashion show held in Rio de
Janeiro. In second place was Amanda Aylin (UniRitter-POA); third
place went to Fernando Parada (SENAI-RJ).
leaders in swimwear design such as: Gaucha, Iesa Rodrigues,
Jacqueline Di Biase, Mariana Adams and Paola Robba.
Four top prestigious brands – Agua de Coco, Cia Marítima, Paola
chose to join Paola Robba where she continues to enjoy her work.
Latin America - Brazil
Want a glimpse into the future of swimwear and intimate fashion
the local Brazilian market.
just that!
The Color Card works by presenting fabric
Developed as a guide for cutters, brands,
stylists and retailers on the latest trends in the
fashion world, the Color Card is the result of a
study by national textile experts based on
with a small prototype collection of each theme being showcased
international research of fashion and
in major textile centers in the country – São Paulo, Rio de Janeiro,
consumer behavior that was then
Fortaleza and Blumenau – in a runway show for professionals and
adapted to take into account the
journalists. Overall there were 40 looks, 20 for swimwear trends and
20 for intimate apparel.
07
Latin America - Mexico
"Designers by Kaltex" at INTERMODA
Grupo Kaltex was celebrated in the
"Designers by Kaltex” program in which
nine talented Mexican designers from
Kaltex introduced their Autumn/Winter
2010 design collections made with
booth at ‘Expo Guadalajara’ in January 2010.
Latin America - Colombia
at Colombiatex de las Americas 2010.
Eight of the most important Colombian
Meanwhile, at INVISTA’s 170-square-meter
booth inside Plaza Mayor, customers and
brands enjoyed a preview of the newest
moves at INVISTA’s Colombiatex de las
visitors were treated to a display of INVISTA´s
fashion directions for all apparel segments
Americas 2010 party held at the newly-opened
most recent innovations, including LYCRA® 2.0
of INVISTA, including intimate apparel,
Museum of Modern Art of Medellin in January.
garment technology, XFIT LYCRA® fabric,
swimwear, legwear, sportswear and
ready-to-wear.
08
Asia - Japan
The latest CW-X REVOLUTION model utilizes
COOLMAX® fabric
What better way to experience the superior
who also received a free CW-X original
performance of Wacoal’s CW-X conditioning
wristband, sponsored by INVISTA and
wear made with COOLMAX® fabric from
Wacoal. Participants were impressed with
INVISTA than to try it on! Runners in Japan
the new CW-X REVOLUTION model, as it
got to do just that as part of the ‘CW-X
comfortable and
Experience NAVI’ event held in CW-X retail
outlets across Japan between October 2009
The new CW-X REVOLUTION model made
and February 2010.
is 20% lighter than previous models* and
suitable size and model for each customer,
the garment is
unlikely to leave an
imprint on the skin.
(*Compared with the
Stabilyx Model (long))
optimized for speed runners. As a result,
Asia - Taiwan
Touch Aero and INVISTA stretch yoga hit new heights in Taiwan
Around 240 yoga enthusiasts joined top trainers who were wearing
The promotion successfully introduced Touch Aero’s latest high-quality
yoga collection to the many people who had gathered to participate
COOLMAX® fabric and SUPPLEX® fabric in a mass yoga demonstration
at Taipei’s SOGO department store in January 2010.
COOLMAX® fabric and SUPPLEX® fabric contribute to a more
comfortable yoga experience.
Asia - Taiwan
2009 INVISTA Taiwan Innovation Seminar regarded as ‘highly informative’
Around 188 guests celebrated the 50th year of success of the
as the value of the Hangtag Fabric Fast Track Code. An event survey
revealed that 80% of the participants regarded the INVISTA seminar
share their thoughts of INVISTA’s latest innovations during the 2009
as one of the most valuable and highly informative events of the year!
the seminar (literally!) was an aerobic dancing performance that
demonstrated the freedom of movement that is the hallmark of
anniversary followed.
During the seminar, INVISTA introduced its latest innovations such
COOLMAX® EcoMade fabric and COOLMAX® All Season fabric as well
09
Asia - Korea
Consumers warm up to Black Yak’s polar
bear imagery campaign
Black Yak, one of the top Extreme Alpine
brand for our advertising campaign on
image brands in Korea, promoted INVISTA’s
THERMOLITE® fabric at the launch of its
time. It was an exciting retail promotion
quality T-shirts with a polar bear campaign
and achieved a more than 50% sales
last November.
increase while at the same time establishing
a high-quality product image to customers."
The cute and cuddly polar bear lets consumers
know that THERMOLITE® fabric is specially
Following the success of the THERMOLITE®
designed for keeping warm. Appearing in
fabric promotion, Black Yak will launch a
Black Yak’s advertisements in major
new program with COOLMAX® All Season
daily-newspapers and at point-of-purchase
fabric for the Fall/Winter 2010 season.
locations in 150 Black Yak retail stores, the
COOLMAX® All Season fabric is perfect for
polar bear campaign was extremely
the changing temperatures of fall/winter
successful. Park, JeongHoon, Manager of
as it is designed to provide warmth when
merchandising team at Black Yak said: “We
cold and coolness when hot.
have adopted the THERMOLITE® fabric
Asia - Thailand
LYCRA® SPORT fabric collection by D&P
more popular in Thailand as more and
more female consumers enjoy practicing
yoga for a peaceful mind, balanced health,
brand in Thailand to launch a yoga
collection with INVISTA’s latest innovation:
LYCRA® SPORT fabric. D&P’s yoga
2009 and since then editorial feature in
“Hi!” a popular Thai ladies’ fashion
magazine, has helped to educate
consumers on how LYCRA® SPORT fabric
helps to provide them with garment that
are lightweight, breathe and allow
freedom of movement. Total readership
reached over 200,000 consumers and
sales of D&P’s yoga collection at the retail
level have been strong.
10
China - Shanghai
More POWER to you as LYCRA® SPORT fabric
is launched in Asia
Over 200 guests were treated to amazing performances in trampolining,
aerobic dancing, spinning and fancy basketball by athletes wearing
apparel made with LYCRA® SPORT fabric at the Asia-wide launch of
the LYCRA® SPORT fabric by INVISTA at the Shanghai Yuanshen
Badminton Sports Center last October.
that require a combination of lightweight, breathability, muscle
support and freedom of movement, and these traits were dynamically
displayed at the launch. But the excitement didn’t end there. The
party ended with a symbolic laser lighting ceremony that celebrated
the new era for active sportswear’s performance standards.
China - Shanghai
Win-win cooperation marks 2009 INVISTA Rendez-Vous
INVISTA welcomed old friends and made new ones at 2009 INVISTA
Rendez-Vous which was held alongside the 15th interTextile Fair in
Shanghai last October.
Co-exhibiting with 29 key upstream mill customers, INVISTA was
textile technology - LYCRA® SPORT fabric. This was in addition to its
established brands, such as LYCRA® 2.0 garment technology, LYCRA®
advantages and achieve win-win cooperation for INVISTA customers.
China
Meters/bonwe launches skinny pants with
might to Meters/bonwe’s new skinny pants collection in spring 2010.
The series of colorful and simple yet stylish skinny pants and jeans
promotion at 2,700 Meters/bonwe stores nationwide. To further
inform the consumer, brochures are being made available which
shape-retention & durability.
11
China
Release Your Inner Energy - COOLMAX® fabric
debuts in sports underwear
A new retail merchandising concept for COOLMAX® fabric named
the high COOLMAX® fabric logo identification. Outdoor brands
“Release Your Inner Energy” was introduced last December at the
including TOREAD and OZARK have shown interest in adopting
trade level to drive more opportunities for COOLMAX® fabric in
COOLMAX® fabric in their seamless underwear collections.
sports underwear including long-sleeved underwear and panties.
Technology demo and selling tools were presented at distributor
meetings of Outdoor Garment Brands to showcase COOLMAX®
fabric’s excellent abilities in moisture management, together with
China - Guangzhou
Lingerie and swimsuits make no secret of
Over 200 guests from mills, brands and
Eight local Chinese mills
media were treated to a fashion extrava-
joined hands with INVISTA
ganza of LYCRA® fibers at the Guangzhou
for this successful event.
Modern Art Gallery last July.
INVISTA innovations at the
display included: LYCRA® 2.0
No less than 50 trend-setting lingerie
tape, LYCRA® Xtra Fine
items and swimsuits were displayed on the
Collection fiber, LYCRA®
runway by models who made no secret of
freshFX fabric, LYCRA® Black
LYCRA® fiber’s comfortable fit and freedom
fiber and Xtra Life LYCRA® fiber.
of movement.
INVISTA Apparel Event Calendar:
March 2010
2010 Hong Kong Mode Lingerie
March 30-31, 2010
Hong Kong Convention and
Exhibition Center
April 2010
INVISTA Innovation Seminar
(by invitation only)
April 7, 2010, Seoul, Korea
June 2010
September 2010
Denim by PV trade show
June 2-3, 2010 Paris, France
INVISTA to sponsor Creations
Lingerie 40th birthday
September 3, 2010 Paris, France
Moda Intima Ceará (MIC)
June 6–8, 2010 Fortaleza – CE, Brazil
Salon Textil
June 8–10, 2010
Bogotá, Colombia
Salão Moda Brasil
June 21–23, 2010 São Paulo, Brazil
Bandung Intertex Exhibition
April 22-25, 2010 Bandung, Indonesia
July 2010
IDEA 2010
April 27-29, 2010
Miami, Florida, U.S.
Intermoda
July 20–23, 2010
Guadalajara-Jalisco, Mexico
Lima, Peru
Colombiamoda
July 27–29, 2010
Medellín, Colombia
Perumoda
April 28–30, 2010
May 2010
August 2010
Emitex
May 4-6, 2010
Costa Salguero Center
Buenos Aires, Argentina
Outdoor Retailer Summer Market
August 3-6, 2010 Salt Lake City, Utah, U.S.
Febratex
August 10-13, 2010
Blumenau - SC, Brazil
Enquiry: [email protected]
LYCRA® fiber, XFIT LYCRA® fabric, freshFX® fabric, COOLMAX® fabric, THERMOLITE® fabric, TACTEL® fiber and SUPPLEX® fabric are all trademarks of INVISTA.
Mode City trade show
September 4-6, 2010 Paris, France
October 2010
Taipei Innovative Textile Application Show
October 13-15, 2010 Taipei
2010 INVISTA Rendez Vous
October 19-22, 2010
Intertextile Apparel Fabrics & Accessories Fair
Shanghai, China
2010 Shanghai Mode Lingerie
October 19-20, 2010 Shanghai, China