join our 2016 essence experiences

JUNE 30–JULY 3
JOIN OUR 2016
ESSENCE EXPERIENCES
A feel-good, four-day super-event that glorifies soulful black
music as a means of African-American community building, the
Essence Festival feels more pressing and urgent than ever.
– Jason King, NPR Music
ESSENCEFESTIVAL.COM
#ESSENCEFEST
JR THOMASON
MARKETING BROCHURE CONTENTS
I. About ESSENCE Festival®
The largest live event in the country
anchored in culture and community.
II. National Brand
Sponsorship Opportunities
Learn how your brand can engage
with a passionate and captive
audience of nearly 500,000 people.
III. New for 2016
Small Business Opportunities–
Join our cultural community.
IV. Additional Advertising
Opportunities
ABOUT ESSENCE FESTIVAL®
ABOUT ESSENCE FESTIVAL®
AUDIENCE OVERVIEW
ATTENDANCE
• 
• 
78% of Festival-goers are women
22% of Festival goers are men
• 
Media HHI: $61,890 Median Age: 41
Nearly
• 
30% of the Audience is under 35
500,000
• 
74% of the audience are college
graduates
• 
Average size of party attending the
Festival: 4.6
Attendees from across the
globe each year.
AUDIENCE REACH
4.5
Billion Media & PR
Impressions
TOP 10 STATES OF ORGIN
Louisiana
Texas
Georgia
Florida
California
New York
Mississippi
Illinois
North Carolina
Alabama
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
2016 PROGRAMS
BEAUTY + STYLE
MONEY + POWER
This year, ESSENCE
launched its first monthly
Beauty Box exclusively
curated by ESSENCE
editors. Next July the
ESSENCE Beauty Box and
the Street Style franchise
will converge on the
Big Easy delivering the
nation’s largest Beauty
and Style Expo at the
2016 ESSENCE Festival.
Through a series of
targeted programs,
ESSENCE will empower,
inspire and celebrate our
audiences endeavors to
live their most fulfilling
life through financial wins,
career development and
entrepreneurship
solutions
HEALTHY + HAPPY
ESSENCE and its
partners will create an
interactive environment
for ESSENCE’s Lifestyle
Editors and Industry
Experts to showcase
the best in Health &
Wellness and to
encourage attendees
to live a healthier and
happier life.
ESSENCE EATS
ESSENCE Eats is a 360
program that provides
Festival foodies with a
taste of home over
Festival weekend with
live experiences,
sampling opportunities,
and digital and social
integrations.
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
2016 PROGRAMS
FPO
FPO
DAY PARTY
The ESSENCE Festival
Day Party Series is now
an official part of the
weekend’s Must Do
experiences. In 2016, the
Day Party series will
continue to soar from
Flashback Friday to Hot
Right Now Saturday.
FPO
ENERTAINMENT
ALL ACCESS
VIP ALL ACCESS +
LUXE LOUNGE
SUPERLOUNGE
360O
The Entertainment All Access
experience is now an industry
leading platform designed to
connect Hollywood’s heavy
hitters with the coveted
audience. The experience
returns in 2016 offering
Festival-goers an exclusive
FIRST LOOK at the hottest
movies, episodes of their
favorite shows and participate
in cast talk-backs in the
ESSENCE® Screening Room.
The Ultimate party
weekend boasts the
biggest names in music,
TV, sports and cultural
leadership and the
ESSENCE Luxe Suite at
the Convention Center
and Superdome is where
all the deals are done!
ESSENCE offers its most
exclusive clients
unprecedented access
to this VIP audience.
The ESSENCE Festival
Superlounge is a coveted
destination for Festivalgoers as they experience
live performances each
night from their favorite
artists. This exclusive
opportunity is only
available to Presenting
and Major Sponsors
(Max 4).
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
BENEFITS INCLUDE*:
q  CATEGORY EXCLUSIVITY
q  LIVE BENEFITS
q  BRAND ID IN MEDIA CAMPAIGN
q  USE OF ESSENCE FESTIVAL LOGO
q  BRAND ID IN ESSENCEFESTIVAL.COM
AND MOBILE CAMPAIGN
q  ON-SITE BRANDING IN ALL HIGH
TRAFFIC AREAS
*BENEFITS VARY BASED ON LEVEL OF SPONSORSHIP
IN SPONSOR PROMOTIONS
q  DEDICATED ACTIVATION FOOTPRINT
q  RESEARCH ANALYTICS
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
SPONSORSHIP PACKAGES
EXCLUSIVE PACKAGES STARTING AT:
$700k MEDIA QUALIFIER
+$450k SPONSORSHIP FEE
NON-EXCLUSIVE PACKAGES STARTING AT:
$400k MEDIA QUALIFIER
+ $175k SPONSORSHIP FEE
EXPO PACKAGES STARTING AT:
$56,250 MEDIA QUALIFIER
+ $68,750 SPONSORSHIP FEE
NATIONAL BRAND SPONSORSHIP
OPPORTUNITIES
SPONSORSHIP CONTACTS
STACI HALLMON-BAZZANI
NATIONAL SPONSORSHIP DIRECTOR
225 Liberty Street
New York, Ny 10281
P: 212.522.2817
[email protected]
ANIKA GRANT
ASSOCIATE DIRECTOR, SPONSORSHIP
225 Liberty Street
New York, NY 10281
P: 212.522.1497
[email protected]
SMALL BUSINESS
OPPORTUNITIES
ESSENCE EXPERIENCES
NEW
FOR
2016
THE SCENES FOR COMMUNITY CONNECTIONS AND BRAND BUILDING. Be a part of this
innovative opportunity to vend products, explore new ideas, recruit leading talent, learn
how to build your business, or network with industry makers.
VEND!
CREATE!
at the…
at the…
Art Marketplace
ESSENCE Eats Food Marketplace
Tech Village
Style Marketplace
Healthy & Happy Marketplace
IMPACT!
at the…
Community Corner
RECRUIT!
at the…
Career Connection
College Connection
LEARN!
at the…
Entrepreneur Institute
VEND!
The best of what culture has to offer, the vend exhibition experiences invite new and established artists, fashion, food and
health & wellness companies to be part of one-of-a-kind, unique connection. Your brand and products will gain tremendous
access and visibility to over 100,000 daily attendees, and drive return through product sales. Enhanced premium packages
available with stage appearances and advertising in ESSENCE magazine reaching 8 million readers monthly.
ART
MARKETPLACE
FOOD
MARKETPLACE
STYLE
MARKETPLACE
HEALTHY & HAPPY
Invited Exhibitors:
Fine Art Painting,
Quilts, Clay/Ceramic
Sculpting and Other
Artistic products.
Invited Exhibitors: Fine Food
Cuisine, Bakery and Dessert
Products, Gourmet Creations
and Demonstrations by
Celebrated Chefs.
Invited Exhibitors:
Fashion Designers, Jewelry,
Quilts, and other forms of
Wearable Art Clothing and
Accessories.
Invited Exhibitors:
Meditation, Wellness and
Spirituality Products and
Services, Fitness, Yoga and
Other Health Practitioners.
MARKETPLACE
BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE…
BASIC PACKAGE BENEFITS INCLUDE:
• Onsite brand exposure to over 100,000 daily attendees.
• Product and service sales at the vendor booth.
• Dedicated vendor management team to orient
partner to festival.
• Company listed on Essence.com and in Essence
Magazine “Shops at ESSENCE” marketing section.
• Listing in Essence Festival program guide.
• Built booth space. (single or double space)
• Additional opportunities to advertise with Essence
Magazine and Essence.com.
SUPER PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- Festival program guide listing (1/4 page).
- Two (2) weekend plaza tickets to Festival
Superdome Concerts.
PREMIUM PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- 5 minute daily stage appearances.
- Four (4) weekend plaza tickets to Festival
Superdome concerts.
- One (1) classified ad in the July issue of ESSENCE Magazine.
- Festival program guide listing (1/4 page).
VEND! PRICING
Vend!
Single Space
Double Space
MARKETPLACE Convention Center location
3 days Art, Style, Healthy & Happy
Basic Package Fees
Super Package Fees
Premium Package Fees
$1,950
$3,350
$3,450
$4,850
Double only
$31,610
$3,375
$5,375
$2,375
N/A
$4,875
$6,875
Double only
$33,500
$3,375
$5,375
$4,875
$6,875
Double only
$33,500
$600
N/A
$2,100
N/A
$25,000
N/A
FOOD MARKETPLACE
Convention Center location 3 days
Basic Package Fees
Basic Package Fees – Dessert Only
Super Package Fees
Premium Package Fees
FOOD MARKETPLACE
Superdome location 3 days
Basic Package Fees
Super Package Fees
Premium Package Fees
FOOD TRUCK
Sugar Mill location 2 days
Basic Package Fees
Super Package Fees
Premium Package Fees
* All prices include $150 Insurance Fee.
** Food Marketplace pricing includes $150 Insurance Fee plus $225 Kitchen Fee.
*** Celebrity pricing may vary.
RECRUIT!
Attracting a multi-generational audience, the recruit exhibition experiences give both employers and colleges and universities
an opportunity to tap into a highly qualified pool of candidates. Whether recruiting for entry level or executive positions at
your company or seeking students for academic programs, the recruit exhibition experiences are set-up for targeted.
networking or one-on-one interview sessions.
CAREER CONNECTION
Invited Exhibitors: Small businesses and local
employers seeking qualified start-ups.
COLLEGE CONNECTION
Invited Exhibitors: Higher-education institutions,
including those that offer two- to four-year programs
and junior and community colleges.
BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE…
BASIC PACKAGE BENEFITS INCLUDE:
• Onsite brand exposure to over 100,000 daily attendees.
• Product and service sales at the vendor booth.
• Dedicated vendor management team to orient
partner to festival.
• Company listed on Essence.com and in Essence
Magazine “Shops at ESSENCE” marketing section.
• Listing in Essence Festival program guide.
• Built booth space. (single or double space)
• Additional opportunities to advertise with Essence
Magazine and Essence.com.
SUPER PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- Festival program guide listing (1/4 page).
- Two (2) weekend plaza tickets to Festival
Superdome Concerts.
PREMIUM PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- 5 minute daily stage appearances.
- Four (4) weekend plaza tickets to Festival
Superdome concerts.
- One (1) classified ad in the July issue of ESSENCE Magazine.
- Festival program guide listing (1/4 page).
RECRUIT! PRICING
Single Space
Double Space
Basic Package Fees
$3,650
$5,650
Super Package Fees
$5,150
$7,150
Double Only
$33,500
Basic Package Fees
$1,950
$3,350
Super Package Fees
$3,450
$4,850
Double Only
$31,610
Recruit!
CAREER CONNECTIONS
Convention Center location 3 days
Premium Package Fees
COLLEGE CONNECTIONS
Convention Center location 3 days
Premium Package Fees
* All prices include $150 Insurance Fee.
CREATE!
Exhibit new technologies, or create usable software products, at this community exhibition showcasing
technological solutions that are shaping our future.
TECHNOLOGY VILLAGE
Invited Exhibitors: Showcase your ideas, tools and designs and be a part of a fun, interactive and creative
exhibition environment. BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE…
BASIC PACKAGE BENEFITS INCLUDE:
• Onsite brand exposure to over 100,000 daily attendees.
• Product and service sales at the vendor booth.
• Dedicated vendor management team to orient
partner to festival.
• Company listed on Essence.com and in Essence
Magazine “Shops at ESSENCE” marketing section.
• Listing in Essence Festival program guide.
• Built booth space. (single or double space)
• Additional opportunities to advertise with Essence
Magazine and Essence.com.
SUPER PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- Festival program guide listing (1/4 page).
- Two (2) weekend plaza tickets to Festival
Superdome Concerts.
PREMIUM PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- 5 minute daily stage appearances.
- Four (4) weekend plaza tickets to Festival
Superdome concerts.
- One (1) classified ad in the July issue of ESSENCE Magazine.
- Festival program guide listing (1/4 page).
CREATE! PRICING
Create!
Single Space
Double Space
Basic Package Fees
$1,950
$3,350
Super Package Fees
$3,450
$4,850
Double Only
$31,610
TECH VILLAGE
Convention Center location 3 days
Premium Package Fees
* All prices include $150 Insurance Fee.
IMPACT!
Make a nationwide impact by telling your story or recruiting volunteers for educational and social
causes in the impact exhibition experience.
COMMUNITY CORNER
Invited Exhibitors: Raise awareness and support for local and national community-based nonprofit
organizations.
BASIC, SUPER AND PREMIUM PACKAGES AVAILABLE…
BASIC PACKAGE BENEFITS INCLUDE:
• Onsite brand exposure to over 100,000 daily attendees.
• Product and service sales at the vendor booth.
• Dedicated vendor management team to orient
partner to festival.
• Company listed on Essence.com and in Essence
Magazine “Shops at ESSENCE” marketing section.
• Listing in Essence Festival program guide.
• Built booth space. (single or double space)
• Additional opportunities to advertise with Essence
Magazine and Essence.com.
SUPER PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- Festival program guide listing (1/4 page).
- Two (2) weekend plaza tickets to Festival
Superdome Concerts.
PREMIUM PACKAGE BENEFITS INCLUDE:
• Basic package benefits plus:
- 5 minute daily stage appearances.
- Four (4) weekend plaza tickets to Festival
Superdome concerts.
- One (1) classified ad in the July issue of ESSENCE Magazine.
- Festival program guide listing (1/4 page).
IMPACT! PRICING
Impact!
Single Space
Double Space
Basic Package Fees
$500
N/A
Super Package Fees
$2,000
N/A
$25,000
N/A
COMMUNITY CORNER
Convention Center location 3 days
Premium Package Fees
* All prices include $150 Insurance Fee.
LEARN!
ESSENCE ENTREPRENEURSHIP INSTITUTE
Join a 2-day intensive training course designed to
offer high-growth entrepreneurs the chance to learn
about business best practices from today’s best
business minds. Hear first-hand from experts about
valuable lessons in the areas of business expansion,
competitive branding and how to pitch business
ideas to potential investors with the hopes of
securing funding for future business operations. This
opportunity will arm you with the skills needed to
grow your business, strengthen your regional
economy and bring jobs back to your community.
SIGN-UP TO RECEIVE MORE INFORMATION ABOUT AVAILABLE PACKAGES
SMALL BUSINESS OPPORTUNITIES
SMALL BUSINESS CONTACTS
APPLICTIONS CAN BE SUBMITTED AT:
ESSENCEFESTIVAL.COM
ADDITIONAL ADVERTISING
OPPORTUNITIES
ADDITIONAL ADVERTISING OPPORTUNITIES
ADVERTISING OFFICES
ADVERTISING SALES
NEW YORK
Danielle Brown
Patricia Prinzi
Kim Smith
Colette Yorrick-Womack
225 Liberty Street
New York, NY 10281
P: 212.522.0337
[email protected]
225 Liberty Street
New York, NY 10281
P: 212.522.3022
[email protected]
225 Liberty Street
New York, NY 10281
P: 212.522.1993
[email protected]
225 Liberty Street
New York, NY 10281
P: 212.522.2512
[email protected]
CHICAGO
LOS ANGELES
DETROIT
Paul Johnson
Haydn Wright
Cristina Kruger
Midwest Sales Director
130 E. Randolph St., Suite 1700
Chicago, IL 60601
P: 312.321.7003
F: 312.321.7019
[email protected]
Western Sales Director
11766 Wilshire Boulevard, Ste. 1700
Los Angeles, CA 90025
P: 310.268.7122
F: 310.268.7217
[email protected]
Detroit Advertising Manager
39577 Woodward Avenue, Ste. 200
Bloomfield Hills, MI 48304
P: 248.988.7885
F: 248.928.3812
[email protected]
PRINT NATIVE OPPORTUNITIES
Authentically integrate your brand in custom native content packages within Essence.com’s editorial environment.
ESSSENCE will work with your brand to develop highly relevant content.
FPO DIGITAL NATIVE OPPORTUNITIES
Authentically integrate your brand in custom native content packages within Essence.com’s editorial environment.
ESSSENCE will work with your brand to develop highly relevant content.
FPO