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Digital Pharma East
October 21-24, 2014 | Loews Hotel, Philadelphia, PA 8th Annual EAST Delivering the Promised ROI through the Connection of Digital Innovation, Your Evolving Business Model and Your Customer A Small Sample of the Largest Expert Speaker Faculty Globally for 2014 Keynote Speakers Scott Monty Former Global Digital & Multimedia Communications Manager FORD MOTOR COMPANY Steve Brown Intel Futurist INTEL Jay Mandel Vice President, Global Digital Marketing MASTERCARD 2014 Conference Co-Chair Meghan Lopresto Director, Digital Promotion & Multi-Channel Strategy BOEHRINGER INGELHEIM Melissa Mackey Head, US Pharma Social Media NOVARTIS Gregory Lief Senior Director, Global Commercial Excellence & Operations BIOGEN IDEC Jenny Streets Senior Director, Global Digital Strategy GLAXOSMITHKLINE 2014 Conference Co-Chair Joe Shields Global Director, Digital Strategy ASTRAZENECA Robin Kamen Leader, Global Enterprise Multi-Channel Marketing & Strategy PFIZER Amy O’Connor Senior Director, Digital & Social Media ELI LILLY Akash Pathak Director, Digital Strategy, Marketing Communications ABBVIE Sandra Orta Global Marketing and Commercial Lead PFIZER, INC Anthony Lee Global Capability Director Commercial Effectiveness ASTRAZENECA Marc Salzo Executive Director, Global Head of Channel Engagement BOEHRINGER INGELHEIM Elena Alikhachkina Director, Multi-Channel Marketing & Analytics GLAXOSMITHKLINE WHAT’S NEW FOR 2014: • A Conference Within a Conference: Our Mobile Day continues to push the envelope with ALL NEW CONTENT which is sure to lead to standing room only once again! • Social/Innovation Day: Glean insights from a full day of brand perspectives and case examples from various business sectors who excel in digital innovation and customer engagement • Partnering with Agencies Day: Develop best practices in agency selection processes, collaboration with procurement, negotiating contracts and on-boarding your agency to meaningful performance metrics • New Agenda Format: We have carefully re-worked our agenda to provide you greater access to more case examples, more interactive sessions and more networking • Internal Collaboration and Learning: We have listened to your feedback and designed our agenda to provide a collaborative education platform for your entire team, including brand, marketing, sales, IT, legal, compliance and MLR Us Follow harma @DigitalP m r #DigPha Why We Are the LEADING and LARGEST life sciences Marketing event globally: 700+ Attendees Senior Level Life Science 100+ Speakers 50+ Keynote Presentations, Case Studies & Panel Discussions 15+ Unparalleled Dedicated Networking Opportunities throughout the entire 4 days ✔ Unique Perspectives from Experts across life sciences AND outside of the sector To Register Visit www.digitalpharmaseries.com/east or Email [email protected] 1 2014 SPONSORS EAST Dear Colleague, We at ExL Pharma would like to open with a simple message, welcome back to the 8th edition of Digital Pharma East! Since October 2013 it has been a landmark for Digital Pharma Series™ seen in the resounding success of the 700+ participants that attended Digital Pharma East last October, the 5th Digital Pharma West conference in July and the 6th Digital Pharma Europe held at and the Bayer Pharma HQ in Berlin in March. We expanded into China; with the conference quickly becoming a marquee event in digital marketing and we are reaching into new regions such as Latin America. More and more pharma are taking a global approach to their digital platforms, creating a need to identify core competencies, capabilities, skill sets and ability to map out a strategy in line with differing geographic regulations. Pharma business models are evolving and this requires more crossdivisional alignment and collaboration than ever before. Breakthrough innovations ARE happening and this conference will outline many of the digital channel tools that fulfill legal obligations, mitigate risks and ultimately deliver demonstrable ROI across brands. We invite you to review this extensive agenda and hope to see you alongside your peers in October. Warren Drysdale Senior Conference Director ExL Pharma Jayson Mercado Head of Digital Events ExL Pharma 2 To Register Visit www.digitalpharmaseries.com/east or Email [email protected] LIEBERM N R E S P O N D S THE ESTEEMED & STILL EXPANDING SPEAKER FACULTY FOR 2014: Elena Alikhachkina Director, Multi-Channel Marketing & Analytics GLAXOSMITHKLINE Rich Altus President & CEO PDR NETWORK Jeremy Anderson Head of Healthcare TWITTER Josh Axelrod Compliance Counsel JAZZ PHARMACEUTICALS Patrick Aysseh President TOMORROW NETWORKS Mark Bard Co-Founder DIGITAL HEALTH COALITION Fred Bennett Director, Digital Marketing FOREST LABORATORIES Marc Benjamin Managing Partner CONVERGENCE POINT MEDIA Prodeep Bose EVP, Customer Engagement Strategy THE CEMENTBLOC Malcolm Bohm President & CEO LIQUID GRIDS Bob Brooks EVP WEGO HEALTH Steve Brown Intel Futurist INTEL Bob Burg Vice President of Sales BEHAVIORMATRIX David Burke US Multi-Channel Marketing Lead MERCK Bob Cannan CEO EAGLE PRODUCTIVITY SOLUTIONS UTeng Cheang Manager, Mobile Marketing ASTRAZENECA Yemisi Chigbu Primary Review Director, Digital Marketing & Oncology, Promotional Regulatory Affairs ASTRAZENECA Sukh Chugh Director of Research and Development Informatics Services (RDIS) ALLERGAN Sharon Coyle-Saee IBD Health Activist & Creator of “IBD Journeys” Erik Dalton VP of Operations HEALTHCASTS Pete Dannenfelser Director of Marketing, Digital Center of Excellence JANSSEN PHARMACEUTICALS Charles Davis Associate Director, Inbound Media CONVERGENCE POINT MEDIA Craig DeLarge Former Global Leader, Multi-Channel Strategy & Innovation MERCK Jim DeLash Promotion Optimization Director, Integrated Customer Experience GLAXOSMITHKLINE Jay Denhart-Lillard Brand Manager – Innovative Customer Experience ELI LILLY Ara Dikranian, MD Rheumatologist SAN DIEGO ARTHRITIS MEDICAL GROUP Bill Drummy Founder & CEO HEARTBEAT IDEAS & HEARTBEAT WEST Zoe Dunn Principal HALE ADVISORS Joyce Ercolino Director, eStrategy Global Commercial Development CSL BEHRING Lisa Flaiz Group Product Director, Digital Marketing JANSSEN PHARMACEUTICALS Augustine Fou Professor RUTGERS UNIVERSITY Deb Furey Senior Vice President, Life Sciences Strategy MERKLE Shannon Gallagher VP of Analytics Services CROSSIX SOLUTIONS Jeff Gaus President & CEO PROLIFIQ Jay Goldman Managing Director KLICK HEALTH Carrie Goldstein APR, Product Public Relations PFIZER, INC. Josh Gray Vice President, athenaResearch EPOCRATES, AN ATHENAHEALTH SERVICE Shwen Gwee VP/Group Director, Social Strategy DIGITAS HEALTH Ido Hadari CEO TREATO Chris Hannah President CLUSTER HEADACHE SUPPORT GROUP, INC. Imran Haque Head of eCommerce, Digital Strategy & Multi-Channel Marketing ZOETIS Michael Horn Vice President, Research RESONATE Peter Justason Director, eMarketing PURDUE PHARMA Tom Jones Senior Vice President, Health Practice MAKOVSKY Robin Kamen Leader, Global Enterprise Multi-Channel Marketing & Strategy PFIZER, INC. Burt Kann SVP, Marketing & Client Services HEALTHGRADES Stephanie Katzman Senior Account Executive - Healthcare LINKEDIN MARKETING SOLUTIONS Pratap Khedkar Managing Principal ZS ASSOCIATES Chantal Kolber Senior Director of Sales Operations and Development WOLTERS KLUWER HEALTH Margie Kuo Former US Commercial Lead PFIZER, INC Marty Kovach Multi-Channel Marketing, Creative Director, Creative Strategy Group MERCK Mitch Lawrence EVP Marketing and Healthcare Solutions, NEXT IT Anthony Lee, PhD Global Capability Director - Commercial Effectiveness ASTRAZENECA Gary Lewandowski Director PURDUE PHARMA R.J. Lewis President & CEO EHEALTHCARE SOLUTIONS Gregory Lief Senior Director, Global Commercial Excellence & Operations BIOGEN IDEC Alvin Lin Associate Director, US Marketing ALEXION PHARMACEUTICALS Keith Liu Vice President, Klick Labs KLICK HEALTH Meghan Lopresto Director, Digital Promotion & MultiChannel Strategy BOEHRINGER INGELHEIM John Mack aka Pharma(Mobile)Guy PHARMA MARKETING BLOG/NEWS Melissa Mackey Head, US Pharma Social Media NOVARTIS Patricia MacWilliams Head of Healthcare GOOGLE Bernard Madden Leader, Global Creative Network MERCK Jay Mandel Vice President, Global Digital Marketing MASTERCARD Jamie Manning Manager, Global Digital Communications BIOGEN IDEC Jay McMeekan Director, Global Business Technology Strategy BAYER HEALTHCARE Betty Michelson Solution Sales Executive IMS HEALTH Scott Monty Former Global Digital & Multimedia Communictions Manager FORD MOTOR COMPANY Siva Nadarajah General Manager, Social Media Offerings IMS HEALTH Rupal Nanavati Practice Head, Social Intelligence and Digital Marketing DELL Deb Nevins Senior Associate Director, Digital Promotion and MCM BOEHRINGER INGELHEIM Ross Nunamaker Manager, eMarketing Strategy & Analytics OLYMPUS AMERICA Amy O’Connor Senior Director, Digital & Social Media Communications ELI LILLY Dave Ormesher CEO CLOSERLOOK, INC. Sheetal Patel Director, Regulatory Advertising & Promotion JOHNSON & JOHNSON Akash Pathak Director, Digital Strategy, Marketing Communications ABBVIE Eunjoo Pluenneke Director, Client Solutions PURSUIT Alejandro Potes Digital Media Specialist MEDTRONIC Scott Powers Associate Director, Field Analysis NOVARTIS Catherine Price Diabetes Health Activist, Health & Nutrition Writer Rob Rebak Chairman & CEO QUALITYHEALTH Marjorie Reedy Director, GMRE (Global Market Research Excellence) MERCK Steven Robinson Partner, Sales and Marketing Operations PURSUIT M. Dana Rodden Head, Enterprise Channel Marketing US Pharmaceuticals GLAXOSMITHKLINE Bruce Rooke Chief Creativity Officer GSW WORLDWIDE Michael Rowbotham Director, Enterprise Multi-Channel Marketing PFIZER Nicole Salis eMCM Business Partner PFIZER, INC. Marc Salzo Executive Director, Global Head of Channel Engagement BOEHRINGER INGELHEIM Jack Scannelli Regulatory Advertising & Promotion Lead – MS Business Unit NOVARTIS David Lee Scher, MD, FACC, FHRS Clinical Consultant FRONTLINE MEDICAL COMMUNICATIONS Justin Scott Director, Brand Strategy TUMBLR Kim-Fredrik Schneider Executive Vice President, Corporate Development SERMO Amanda Sheldon Director Digital Marketing & Communications MEDTRONIC Joe Shields Global Director, Digital Strategy ASTRAZENECA Annie Singer Manager, Digital Marketing Specialist BRISTOL-MYERS SQUIBB Anitha Somanahally Director, CRM ABBVIE Michael Spitz VP Strategy KLICK HEALTH Phil Storer VP, Digital Strategy THE NAVICOR GROUP Jenny Streets Senior Director, Global Digital Strategy ASTRAZENECA Steve Sudovar Senior Associate Director, Digital Marketing BOEHRINGER INGELHEIM Sam Sukoneck Director, Multi-Channel Management Partner BRISTOL-MYERS SQUIBB Geoff Swindle CRO ALLIANCE HEALTH Paul Treichler Channel Director ACQUIA Scott Tyson Product Director, Digital Marketing – North America JOHNSON & JOHNSON Erin Uyttewaal Senior Manager, Interactive Marketing GENENTECH Bert van Eijk Director, Oncology & HCV BOEHRINGER INGELHEIM Dana Vogel Associate Director, HCP Strategy Channel Lead, New Commercial Channels NOVARTIS Chris Vannello Director, Quality Improvement ROTHMAN INSITUTE Ben Wolin Co-Founder and CEO EVERYDAY HEALTH, INC Olivier Zitoun Founder & CEO EVEO ToTo Register RegisterVisit Visit www.digitalpharmaseries.com/east www.digitalpharmaseries.com/[email protected] Email [email protected] 3 Mobile Day Co-Chairs: Bob Cannan President & CEO EAGLE PRODUCTIVITY SOLUTIONS Bob Cannan is President and CEO of Eagle Productivity Solutions, the leading provider of technology training for the pharmaceutical industry. Eagle’s clients include 18 of the top 20 pharma companies, for whom it has trained every major hardware and software platform. Eagle has delivered effective training in more than 40 countries, in more than 20 languages, using every delivery method, to help companies boost their productivity. Eagle has offices in the United States, the United Kingdom, and Spain. UTeng Cheang Manager, Mobile Marketing ASTRAZENECA UTeng Cheang is the Mobile Marketing Manager at AstraZeneca. In addition to setting standards and guidelines for various mobile marketing assets, UTeng has helped 7 brands in taking the first step in mobile marketing by launching their first ever consumer mobile sites since he joined AZ a year ago. A marketing professional with strong multicultural perspective and digital media experience in the pharmaceutical and real estate industries. Main Conference Co-Chair: Joe Shields Global Director, Digital Strategy ASTRAZENECA He earned a BA from Temple University, an MBA from the Pennsylvania State University and two EMMY awards. Shwen Gwee VP/Group Director, Social Strategy DIGITAS HEALTH 4 Fresh Content for 2014: • Understand how healthcare transformation is forcing pharma to adjust the way it markets to its customers • Discover how to practically roll out an MCM platform targeting HCPs and simultaneously develop true engagement • Explore the dynamic between brand teams and multi-channel marketing teams • Optimize creative digital content utilization across tactics • Put your customer in the center of your planning and strategy through optimized customer-centric measures • Social media innovation and risk avoidance in a post FDA guidance world - taking a ‘Can-Do’ approach to achieving approvals for initiatives • Overcome business concerns about monetizing ‘Big Data’ and leveraging informatics to deliver effective targeting and engagement • Analyze what digital innovation looks like amongst your peers in pharma today WHO Should Attend Digital Pharma EAST SVPs, VPs, Directors, Heads and Managers from the pharmaceutical, biotechnology and medical device industries whose responsibilities include: As an EMMY-award winning filmmaker early in his career, Joe Shields learned how to craft beautiful images and compelling stories. Applying his unique perspective to business, he has led global marketing, new product development, emerging technologies and enterprise innovation for Fortune 100 companies in specialty chemicals, telecommunications, pharmaceuticals and medical devices. In his current role as Global Director, Campaign Strategy, he leads the strategy, design and implementation of the multichannel campaign management/CRM capability for AstraZeneca in key markets around the world. Strategic Innovation Forum Chair: Why 8th Digital Pharma East is the World’s PARTNERING WITH AGENCIES DAY: Augustine Fou Professor RUTGERS UNIVERSITY Marketing Product Management Digital Marketing Strategic Operations Digital Strategy PR/Communications Integrated Marketing New Media Multi-Channel Marketing Advertising & Promotions Social Media IT Mobile Marketing Regulatory Affairs eMarketing Regulatory Advertising eBusiness Legal Counsel & MLR Global Marketing Compliance Interactive Services Channels Together with: Innovation Physician Networks Customer Experience ePatients Customer Engagement Regulators Capabilities Digital Agencies Field Force/SFE Technology Providers Brand Management To Register Visit www.digitalpharmaseries.com/east or Email [email protected] Largest and Leading Digital Marketing for Life Sciences Event: THE INDUSTRY IS ATWITTER FOR #DIGPHARM – Target Audience CHECK OUT SOME TWEETAMONIALS FROM 1% LAST YEAR’S ATTENDEES! Us Follow harma 12% 16% 13% 20% 63% 35% lP @Digita arm #DigPh 19% 21% By Industry: ■ Pharma/Biotech/Biopharma/Medical Device ■ Digital/Technology Solutions ■ Agencies ■ Consultants By Level: ■ Director ■ Manager ■ VP/SVP ■ C-Level ■ Other @RickyJersey “DPE 2013 was awesome. Met some cool, smart and fun professionals. Sessions were good and the one-on-one interactions were great!” @JaniceJacobs44 “So much useful & interesting info and so many open, smart people.” @millennium_US “Lots of great discussions & presentations on the schedule.” Power Networking Meet New Industry Colleagues and Reconnect with Existing Connections at the Largest Life Sciences Marketing Conference in the World @NitaNehru “Great insights & interesting research unveiled at #DigPharm…” In addition to four days of cutting edge content, we provide unparalleled networking opportunities that allow you the time and ability to meet other innovators in this industry and form connections that make a difference. To maximize the experience for all involved, we incorporate a series of networking breaks, special events and receptions to maximize peer-to-peer networking. @Jeff_Greene “7 years strong for ExL, a great run.” @KevinLHicks “Enjoying Digital Pharma conference…great panel on multi-channel marketing!” UNPARALLELED NETWORKING OPPORTUNITIES THROUGHOUT 8TH DIGITAL PHARMA EAST Tuesday October 21, 2014 MOBILE DAY Wednesday October 22, 2014 Thursday Friday October 23, 2014 October 24, 2014 MAIN SOCIAL/INNOVATION MAIN CONFERENCE CONFERENCE DAY & PARTNERING WITH DAY ONE TWO AGENCIES DAY 10:00 Morning Networking & Refreshment Break 7:30 Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall 7:45 Registration Opens, Continental Breakfast & Morning Coffee in Exhibition Hall 10:40 Morning Networking Break 12:00 Networking Lunch 10:10 Morning Networking & Refreshment Break 10:10 Morning Networking & Refreshment Break 12:20 Networking Luncheon 3:00 Afternoon Networking Break 12:30 Networking Strolling Lunch in the Exhibit Hall 12:50 Networking Strolling Lunch in the Exhibit Hall 5:40 Mobile Day Networking Cocktail Reception Hosted by: 3:30 Afternoon Networking & Refreshment Break 3:30 Afternoon Networking & Refreshment Break 6:00 Main Conference Day 1 Networking Cocktail Reception Hosted by: To RegisterVisit www.digitalpharmaseries.com/east [email protected] 5 AGENDA AT-A-GLANCE MOBILE DAY | OCTOBER 21, 2014 8:00 Registration and Morning Coffee for Mobile Day Participants 8:45 Co-Chairs’ Opening Remarks EAGLE PRODUCTIVITY SOLUTIONS & ASTRAZENECA 9:00 Truly Leveraging the iPad as a Tactical Tool for the Field Force NOVARTIS 9:30 2:00 How Pharma can Help Physicians Best Deliver Digital Content to Patients: Results of a KOL Roundtable FRONTLINE MEDICAL COMMUNICATIONS 2:30 Mind the Gap! Keep Clear of Dangerous Buzzwords to Create a Meaningful Mobile Experience WEBMD / MEDSCAPE Spice Up Your Relationships with Detail Aids KLICK HEALTH 3:00 Afternoon Networking & Refreshment Break 10:00 Morning Networking & Refreshment Break 3:30 Leveraging Big Data to Drive Scale and Reach for Healthcare Marketers PHYSICIANS INTERACTIVE 10:30 Test Your Mobile Maturity PURSUIT 4:00 Storytelling and Multi-Surface Content MERCK 11:00 Mobile Isn’t a Strategy: a Holistic Look at Mobile Campaigns, Including What Works Best for Pharma PFIZER, INC 4:30 Rising Above the System: How to Rescue Productivity from the Jaws of Technology EAGLE PRODUCTIVITY SOLUTIONS & BAYER HEALTHCARE Virtual Health Assistants: Reach Patients Directly to Improve Engagement and Adherence 24/7 NEXT IT 5:00 A Formula for Creating Quality Patient-Centric Pharma Mobile Health Apps PHARMA MARKETING BLOG/NEWS 12:00 Networking Lunch for Mobile Day Participants 5:30 1:00 Enhance HCP Multi-Channel Marketing to Increase Product Engagement WOLTERS KLUWER HEALTH The 5th Annual PharmaGuy Social Media Pioneer Award Ceremony 5:40 1:30 Purpose-Obsessed Design: How an Interface Design Philosophy Guides Marketing Strategies ASTRAZENECA Mobile Day Networking Cocktail Reception Hosted by: 11:30 PLENARY SESSIONS | CONFERENCE DAY 1, OCTOBER 22, 2014 7:30 Registration Opens, Continental Breakfast & Morning Coffee in Exhibit Hall 2:00 PHARMA KEYNOTE: Delivering on the Promise of Multichannel Marketing BRISTOL-MYERS SQUIBB 8:30 Co-Chair’s Opening Remarks ASTRAZENECA 2:30 Future Trends in Digital Marketing EVERYDAY HEALTH 8:40 PHARMA KEYNOTE: SESSION Weaving Digital, Patients, Marketing and Launch Excellence into a Successful Global Commercial Strategy BIOGEN IDEC 3:00 9:10 The Priceless Cities Blog: A Case Study in User Centered Marketing Matters MASTERCARD PHARMA KEYNOTE SESSION: Channel Engagement Strategy Evolution: Bringing Brand and Consumer Together - Being in the Right Place, at the Right Time, with the Right Message BOEHRINGER INGELHEIM 3:30 Afternoon Networking & Refreshment Break 9:40 First Round Draft Picks: Social Media Landscape Post Guidance KLICK HEALTH 4:00 10:10 Morning Networking & Refreshment Break Who’s Afraid of the Big, Bad Wolf (aka User Generated Content)? GSW WORLDWIDE & THE NAVICOR GROUP INVENTIV MEDIA 360 & GSW WORLDWIDE 10:40 Enabling Customer-Centricity Through Affinity: Do You Know How Your Customer Prefers to Engage With You? ZS ASSOCIATES 4:30 PHARMA KEYNOTE: Big Data: A Paradigm Shift Happening in the Digital Age That Pharma Cannot Ignore ASTRAZENENCA 11:10 PLENARY PANEL DISCUSSION: Digital Marketing and CustomerCentricity in Pharma: How is the Customer Actually Being Put in the Center of Strategy? 5:00 Marketing Beyond the Cliff HEARTBEAT IDEAS & HEARTBEAT WEST 5:30 PHARMA KEYNOTE SESSION: Digital Folklore: A Pharmaceutical Marketing Tale JANSSEN PHARMACEUTICALS AND HALE ADVISORS 6:00 Main Conference Day 1 Networking Cocktail Reception Hosted by: 11:55 PLENARY PANEL DISCUSSION: Patient Targeting in Pharma 12:30 Networking Strolling Lunch in the Exhibit Hall 1:30 Cracking the Code to Pharma’s Future Success EPOCRATES, AN ATHENAHEALTH COMPANY Get Digital Pharma Conference Materials in the Palm of Your Hand with the DIGITAL PHARMA MOBILE APP! Scan the QR Code or click the link to download the app and gain access to: 6 ✔ Conference Agenda and Presentation information ✔ Speaker Bios ✔ Networking Event Details ✔ Sponsor & Exhibitor Information ✔ Social Media Engagement ✔ General Conference Information To Register Visit www.digitalpharmaseries.com/east or Email [email protected] AGENDA AT-A-GLANCE MAIN CONFERENCE DAY 2 | TRACKS | OCTOBER 23, 2014 TRACK A True HCP Engagement & Pharma’s Evolving Role TRACK B Patient Targeting & Building Customer Loyalty TRACK C MCM, Analytics and ROI Measurements TRACK D Digital Transformation & The Business Model 8:30 Chairman’s Opening Remarks KLICK HEALTH Chairman’s Opening Remarks GENENTECH Chairman’s Opening Remarks GLAXOSMITHKLINE Chairman’s Opening Remarks ACQUIA 8:40 How to Personalize Non-Personal Promotion for HCPs KLICK HEALTH Differentiating Your Brand Through Customer Experience PFIZER How to Develop an Award Winning Strategy and Achieve Team Alignment BOEHRINGER INGELHEIM ‘Regulatory Town Hall’ Considerations for Digital, Social and Mobile Promotion JOHNSON & JOHNSON NOVARTIS 9:10 Using Data to Engage More Physicians PROLIFIQ Connecting with Patients Through Multichannel Engagement IMS HEALTH Revamping Your Digital Marketing Plan - Trends That Will Shape 2015 EVEO How the Internet can Accelerate Pharma Success in a New Consumer-Driven Healthcare Environment TREATO 9:40 Contradictions: The Changing Solution Design in the Workflow World of Pharmaceutical Marketing (and ‘Lifeflow’) of your Customer GLAXOSMITHKLINE ELI LILLY Analytics is the Path to Digital Marketing GLAXOSMITHKLINE PANEL DISCUSSION: A Practical Review of Acceleration, Innovation and Transformation Today Continental Breakfast & Morning Coffee in Exhibit Hall 7:45 Morning Networking & Refreshment Break 10:10 10:40 Communicating Through The Physician Voice: Engaging HCPs On Their Terms HEALTHCASTS, BRISTOL-MYERS SQUIBB & SAN DIEGO ARTHRITIS MEDICAL GROUP Social is the New DTC LIQUID GRIDS In-Depth Study of Consumer Usage in Gathering Health Information to Enhance Marketing Campaigns MAKOVSKY Pharma Search & Social in 2015: a Rebirth of Performance Marketing CONVERGENCE POINT MEDIA 11:10 Healthcare Transformation is Forcing Pharma to Adjust the Way it Markets to its Customers: Taking a Detailed Look Into Where Pharma Will Evolve BOEHRINGER INGELHEIM PANEL DISCUSSION Patient Centricity: Defining the Opportunity WEGO HEALTH, PFIZER & HEALTH ACTIVISTS Digital Innovation in a Traditional Organization - a Dog and Pony Show ZOETIS Sparking, Scaling, and Institutionalizing Innovation JANSSEN AND JOHNSON & JOHNSON 11:40 Engaging Customers Before they are Customers: A Model for Pharma THE CEMENTBLOC “The Digitally Empowered Patient” —How it is Impacting the Pharmaceutical Industry MERCK The Time is Now! Utilize Programmatic Buying and Predictive Data to Power Your DTC Digital Campaigns CROSSIX SOLUTIONS Operationalizing Engagement with Patients and Healthcare Providers: How to Develop Collaboration Strategies and Workflows for Social Media MAYO CLINIC CENTER FOR SOCIAL MEDIA 12:10 PANEL DISCUSSION E-Marketing and HCP Engagement Tools: Does Digital Promotion Drive Prescription Volume or Does it Just Drive up Expenses? PANEL DISCUSSION What the Evolving Alignment of Payors, Providers, Patients and Pharma Means to You PANEL DISCUSSION ONE YEAR ON - Finding the Right Balance in a Multi-Channel Marketing Contact Environment PANEL DISCUSSION Creating the Roadmap: Overcoming Barriers for CrossDivisional Alignment and Business Objectives Strolling Lunch in the Exhibit Hall 12:50 MAIN CONFERENCE DAY 2 – AFTERNOON PLENARY | CONFERENCE DAY 2 OCTOBER 23, 2014 2:00 Connected CRM and the Platform Marketer: From Managing the Funnel to the Fat Pipe MERKLE & ABBVIE 2:30 True Multichannel Communications: Leveraging EHRs as a Cornerstone for Reaching Today’s Healthcare Providers PDR NETWORK 3:00 Connecting with Consumers in a Highly Regulated Environment FORD MOTOR COMPANY 3:30 Afternoon Networking & Refreshment Break 4:00 KEYNOTE SESSION: How Computing Will Change Everything. Again. INTEL 4:30 PHARMA KEYNOTE: Overcoming Challenges in Quantitatively Delivering on What you Promise in Multi-Channel Marketing MERCK 5:00 Closing Remarks from the Chairs and Close of Conference SOCIAL/INNOVATION DAY & PARTNERING WITH AGENCIES DAY | OCTOBER 24, 2014 SOCIAL/INNOVATION DAY: Showcasing those organizations who have been able to break the mold with innovative tools and tactics in engaging their customers, developing brand loyalty and driving sustained revenue increase. Pairing pharmaceutical with social/innovation platforms we provide detailed insights into how these platforms can be leveraged specifically by pharma and how out of sector companies are leading the way. This is not a forum for those who believe that ‘we are pharma, and we can’t do that’. Join us at this extremely interactive and case sharing environment to find out how. Including Case Studies, Panels and Roundtables From: TWITTER, TUMBLR, LINKEDIN, NOVARTIS, GOOGLE, MEDTRONIC, DIGITAS HEALTH, JANSSEN, ELI LILLY, ASTRAZENECA PARTNERSHIPS WITH AGENCIES FOCUS DAY: The partnership between client and agency is crucial for the success of your communication and marketing strategy. Choosing the wrong agency for your needs can be a costly mistake. This focus day addresses well known challenges and best practices from the agency selection process, collaboration with procurement to negotiating effective contracts and onboarding your agency to meaningful metrics to measure their performance. Learn about communication tools and strategies to collaborate effectively and prevent misunderstandings and participate in interactive roundtables to share experiences both from the client and agency side. Including Case Studies, Panels and Roundtables From: SHIRE, MEDTRONIC, OLYMPUS AMERICA, RUTGERS UNIVERSITY To RegisterVisit www.digitalpharmaseries.com/east [email protected] 7 MOBILE DAY Tuesday, October 21st, 2014 8:00 Registration and Morning Coffee for Mobile Day Participants 8:45 Co-Chairs’ Opening Remarks UTeng Cheang, Manager, Mobile Marketing, ASTRAZENECA Bob Cannan, CEO, EAGLE PRODUCTIVITY SOLUTIONS 9:00 Truly Leveraging The iPad as a Tactical Productivity Tool for the Field Force 2:00 Findings from a recently convened Expert Opinion Roundtable of clinicians and digital healthcare communications experts provides pharma an intimate look at how HCPs believe digital health communications can improve patient engagement and understanding. Clinicians remain the trusted sources of information for patients even in this digital information age - but until now, their opinions, preferences, and use of point-of-care digital communications tools has not been considered on a wide scale basis. This presentation illuminates pharma’s role in this HCP-patient digital communications pathway. David Lee Scher, MD, FACC, FHRS, Clinical Consultant, FRONTLINE MEDICAL COMMUNICATIONS • User comfortableness with technology • App integration • Overcoming resistance with rolling out new tools and technologies to the field force Scott Powers, Associate Director, Field Analysis, NOVARTIS 9:30 Spice Up Your Relationships with Detail Aids 2:30 Leverage your CRM/CLM-platform capabilities to improve your relationships with HCPs. Drive your initiatives with greater speed to market, ease of delivery, and data-driven intelligence. In this session, Klick Health will share key field insights that take detail aids beyond the expected and maximize your investment. Keith Liu, Vice President, Klick Labs, KLICK HEALTH 10:00 Morning Networking & Refreshment Break 10:30 Test Your Mobile Maturity • Benchmark your mobile maturity • Conceive of your vision • Define areas of opportunity • Develop a step-by-step plan of action Steven Robinson, Partner, Sales and Marketing Operations, PURSUIT Eunjoo Pluenneke, Director, Client Solutions, PURSUIT 11:00 11:30 Rising Above the System: How to Rescue Productivity from the Jaws of Technology 3:00 Afternoon Networking & Refreshment Break 3:30 Leveraging Big Data to Drive Scale and Reach for Healthcare Marketers • Macro trends in media, mobile and pharma marketing • What problems are we trying to solve? • Our approach to data-driven mobile marketing solutions Patrick Aysseh, President, TOMORROW NETWORKS 4:00 12:00 Networking Lunch for Mobile Day Participants 1:00 Enhance HCP Multi-Channel Marketing to Increase Product Engagement • Understand the importance of primary research in making clinical decisions • Discuss increased HCP access of web and app clinical content • Learn how to enhance current multi-channel initiatives to create a meaningful product experience • Case studies of app, web and email embedded with video, reprints and white papers • Compare engagement metrics of enhanced ads versus traditional ads Chantal Kolber, Senior Director of Sales Operations and Development, WOLTERS KLUWER HEALTH 1:30 CASE STUDY: Storytelling and Multi-Surface Content Marty Kovach, Multi-Channel Marketing, Creative Director, Creative Strategy Group, MERCK Bernie Madden, Leader, Global Creative Network, MERCK 4:30 Complex, interconnected systems define the way we work. Systems for CRM, CLM, analytics, multi-channel marketing, key account management, business applications…all have to be in sync with each other—and with your people—for your organization to function at its best. This presentation looks at how the Human Factors approach and the groundbreaking concept of Training as a Service make sure your people push the technology, not the other way around. • No more stretching your bandwidth keeping your people and systems in sync • No more investing in technology that your people don’t use • No more busting your budget on training that doesn’t work Bob Cannan, CEO, EAGLE PRODUCTIVITY SOLUTIONS Jay McMeekan, Director, Global Business Technology Strategy, BAYER HEALTHCARE Mind the Gap! Keep Clear of Dangerous Buzzwords to Create a Meaningful Mobile Experience The explosion of the mobile industry has created new and exciting ways to engage patients and healthcare professionals; but with over 40,000 Health & Medical apps available, how will yours break through the clutter? Are you building a tool that truly solves a problem, or is it just a shiny new toy? Join Ben Greenberg – VP of User Experience at WebMD / Medscape – as he illuminates critical anti-patterns and discusses how to create a mobile experience that truly resonates with your audience. Ben Greenberg, VP User Experience, WEBMD & MEDSCAPE Mobile Isn’t a Strategy: a Holistic Look at Mobile Campaigns, Including What Works Best for Pharma This session will offer a 360 view of mobile for brand marketers • Mobile ads – what’s working • App fact and fiction • Responsive Design and The Hamburger Menu Robin Kamen, Senior Director, Global Digital Marketing, PFIZER, INC How Pharma can Help Physicians Best Deliver Digital Content to Patients: Results of a KOL Roundtable Virtual Health Assistants: Reach Patients Directly to Improve Engagement and Adherence 24/7 You must go beyond engagement and develop a relationship with patients directly in order to improve adherence and impact outcomes. • Outline the ways a Virtual Health Assistant (VHA) improves the disease management process in a pharmaceutical company • Discuss real-life applications of VHA in healthcare and other industries • Impact of a VHA on patient experience, health outcomes and costs Mitch Lawrence, EVP Marketing and Healthcare Solutions, NEXT IT 5:00 A Formula for Creating Quality Pharma Mobile Health Apps Quality mHealth App = Satisfy Patients’ Needs + Transparency + Health Data Security • The sorry state of pharma mobile health apps • Pharma mobile app best practices survey results • #mHealthPharma Tweet Chat: what’s needed for pharma to develop quality mHealth apps? • Seeking pharma mobile app pioneers John Mack, aka Pharma(Mobile)Guy, PHARMA MARKETING BLOG/NEWS 5:30 The 5th Annual PharmaGuy Social Media Pioneer Award Ceremony 5:40 Mobile Day Networking Cocktail Reception Hosted by: Purpose-Obsessed Design: How an Interface Design Philosophy Guides Marketing Strategies • Good interface designers walk in the shoes of the users. What can marketers learn from that? • Do KPIs give you numbers or insights? How we can turn numbers into insights at the start of a new marketing asset? • Patient health goals are sometimes hard to measure through a particular marketing activity. How do we link patient goals to KPI? UTeng Cheang, Manager, Mobile Marketing, ASTRAZENECA 8 To Register Visit www.digitalpharmaseries.com/east or Email [email protected] PLENARY SESSIONS Setting the stage with the major challenges and innovations being seen from executive level down in cutting edge digital marketing; both from inside pharma/med device and other leading sectors Registration Opens, Continental Breakfast & Morning Coffee in the Exhibit Hall 8:30 Co-Chair’s Opening Remarks Joe Shields, Global Director, Digital Strategy, ASTRAZENECA Meghan Lopresto, Director, Digital Promotion & Multi-Channel Strategy, BOEHRINGER INGELHEIM 9:10 KEY NOTE 9:40 • Using listening to inform a winning concept, content strategy and user experience • Scaling by integrating sophisticated software and a team to syndicate globally • Driving business value by Jay Mandel, Vice President, Global Digital Marketing, MASTERCARD First Round Draft Picks: Social Media Landscape Post Guidance 10:10 Morning Networking & Refreshment Break 10:40 Enabling Customer-Centricity Through Affinity: Do You Know How Your Customer Prefers to Engage With You? It is critical to know how an individual customer likes to engage, so you can customize the offer and engage through the right subset of channels. Other industries can estimate individual channel affinity based on Big Data—now pharma can do it too: • Show the affinities of U.S. prescribers based on a Big Data approach encompassing 500,000 customers and 46 million interactions • Reveal the personal vs. non-personal promotion habits of key specialties and segments • Discuss the implications for companies wanting to make customer-centricity a reality Pratap Khedkar, Managing Principal, ZS ASSOCIATES Digital Marketing and Customer-Centricity in Pharma: How is the Customer Actually Being Put in the Center of Strategy? 2:30 3:00 PHARMA Panel Discussion: Patient Targeting In Pharma: Newer drug approvals are increasingly concentrated in specialty categories PANEL for smaller targeted populations; this is driving sizeable advances in patient targeting for both conversion and adherence initiatives. • Unique customer engagement models • Innovations in patient targeting • Patient targeting at the point of care • The role of big data • Changing job of the brand manager • Ways around the hurdles inherent in a targeted plan Moderator: Rob Rebak, Chairman & CEO, QUALITYHEALTH Panelists: Alvin Lin, Associate Director, US Marketing, ALEXION PHARMACEUTICALS Steve Sudovar, Senior Associate Director, Digital Marketing, BOEHRINGER INGELHEIM 12:30 1:30 Networking Strolling Lunch in the Exhibit Hall Cracking the Code to Pharma’s Future Success To survive (and thrive) the economic complexity of recent health care reform, pharma needs to re-invent itself. athenahealth Vice President Josh Gray will present on the industry drivers at play and the essential mind-shifts successful pharma companies need to make in 2015. Channel Management Strategy: Bringing Brand and Consumer Together - Being in the Right Place, at the Right Time, with the Right Message Marc Salzo, Executive Director, Global Head of Channel Engagement, BOEHRINGER INGELHEIM 3:30 4:00 Afternoon Networking & Refreshment Break Who’s Afraid of the Big, Bad Wolf (aka User-Generated Content)? Although the darling of the consumer world, the phrase “User-Generated Content” strikes fear in the heart of every responsible pharma marketer. Bruce Rooke, Chief Creativity Officer at GSW, and Phil Storer, VP, Digital Strategy, at The Navicor Group, explore new ways to utilize this powerful resource (within FDA guidelines!) so that your brands can take advantage of the credibility, relevance, and authenticity that only UGC can deliver. Phil Storer, VP, Digital Strategy, THE NAVICOR GROUP Bruce Rooke, Chief Creativity Officer, GSW WORLDWIDE 4:30 PHARMA KEYNOTE: Big Data: A Paradigm Shift Happening in the Digital Age that Pharma Cannot Ignore PHARMA Bridging the ever-widening gap between the exponentially growing volume of 5:00 data and the snail-paced growth in innovative analytics capability. • In ancient world, a cultural paradigm shift occurred when men figured out how to move water to them instead of moving to where water can be found – civilization changed. • In the internet and social media world of today, a new cultural paradigm shift is occurring because men can easily and quickly move data/information to them instead of moving to where data/information can be found – consumerism changed. • How to think about analytics in this new big data world? Anthony Lee, PhD, Global Capability Director - Commercial Effectiveness, ASTRAZENECA Marketing Beyond the Cliff The Patent Cliff, that is. How can marketers increase their relevance, their effectiveness, and their impact on business results in a world of fewer blockbusters, more specialty medicines, and increasing demand for companies to prove a positive affect on patient outcomes? Join Heartbeat Ideas CEO Bill Drummy in order to think way beyond advertising and redefine the marketing role in creating two way relationships of trust, adding value to the physicianpatient dialogue, and making outcomes arguments that get people to sit up and take notice. Real world examples included. Bill Drummy, Founder & CEO, HEARTBEAT IDEAS & HEARTBEAT WEST 5:30 Digital Folklore: A Pharmaceutical Marketing Tale Once upon a time, the Pharmaceutical Industry journeyed into the magical, yet PHARMA scary, land of the World Wide Web. A new breed of hero, digital innovators and new media thought leaders, took the industry by the hand into the woods to find treasure. But somewhere along the way, these intrepid explorers fell prey to the tyrannical infrastructure and digital got lost in the dark labyrinth of process, protocol and policy. Now, the word “digital” itself has lost its very meaning and Pharma searches for a key to unlock the power of the mythical “Multiple Channels” and together open the doors to the new world. Come along with Zoe and Pete as they demystify the legend and bring the morals of the story to life. Learn that the sky is not falling and regulations will not blow your house down. Watch as the ugly duckling of SEM blossoms into a beautiful swan. Learn how to avoid tumbling down the rabbit hole of process and self-fulfilling prophecies of inefficiency. Learn to be nimble and quick and jump to develop new tools that stick. Pete Dannenfelser, Director of Marketing, Digital Center of Excellence, JANSSEN PHARMACEUTICALS Zoe Dunn, Principal, HALE ADVISORS PHARMA KEYNOTE 11:55 Future Trends in Digital Marketing Ben Wolin, Co-Founder & CEO, EVERYDAY HEALTH INC. PANEL The Digital Pharma Series welcomes it’s industry experts back – along with a few new faces - to it’s renowned and engaging plenary panel discussion to provide a no holds barred interaction on where they see progress, challenges innovation in: • Customer-centered brand management • Content marketing • Multi-channel integrated content • Customer experience management strategy • Customer interaction management • Aligning it all in a digital realm Moderator: Joe Shields, Global Director, Campaign Strategy, ASTRAZENECA Panelists: Craig DeLarge, Former Global Leader, Multi-Channel Strategy & Innovation, MERCK Peter Justason, Director, eMarketing, PURDUE PHARMA Akash Pathak, Director, Digital Strategy, Marketing Communications, ABBVIE Dave Ormesher, CEO, CLOSERLOOK, INC. Delivering on the Promise of Multi-Channel Marketing How do you achieve the right balance of focusing on brand customer insights PHARMA and goals vs. above-brand channel insights to drive the right choices? Explore: • The challenge of strategically applying expertise and new capabilities • The role of business planning • Eliminating isolation caused by structural silos • Effectively managing expectations • Processes as enablers of good partnership Samuel Sukoneck, Director, Multi-Channel Management Partner BRISTOL-MYERS SQUIBB The Priceless Cities Blog: A Case Study in User Centered Marketing The guidance is out, but what has changed? IN this talk, Jay Goldman, Managing Director at Klick Health will unveil the latest social media landscape scan and will highlight how the FDA’s social guidance in being interpreted and implemented across the industry. This is one talk you don’t want to miss. Jay Goldman, Managing Director, KLICK HEALTH 11:10 2:00 • Marketing excellence and innovation in today’s business environment • Sustaining launch excellence with multiple new assets in different therapeutic areas • Aligning global commercial digital technology as a strategic tool and connecting geographic regions via innovation centers Gregory Lief, Senior Director, Global Commercial Excellence & Operations, BIOGEN IDEC PHARMA KEYNOTE PHARMA Weaving Digital, Patients, Marketing and Launch Excellence into a Successful Global Commercial Strategy PHARMA KEYNOTE 8:40 He will share insights based on real-time data from athenahealth’s cloud-based EMR, practice management and billing systems; analytics from Epocrates’ million-plus HCP network; and his decades of strategic counsel to major healthcare organizations (as Managing Director of the Research & Insights Division of the Advisory Board Company). Josh Gray, Vice President, athenaResearch, EPOCRATES, AN ATHENAHEALTH SERVICE PHARMA KEYNOTE 7:30 DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION KEYNOTE SESSION PHARMA KEYNOTE Conference Day 1 | Wednesday, October 22nd, 2014 6:00 Main Conference Day 1 Cocktail Reception Hosted by: To Register Visit www.digitalpharmaseries.com/eastNetworking or Email [email protected] 9 Conference Day 2 | Thursday, October 23rd, 2014 TRACK A TRACK B True HCP Engagement & Pharma’s Evolving Role Patient Targeting & Building Customer Loyalty 7:45 Continental Breakfast & Morning Coffee in the Exhibit Hall 7:45 Continental Breakfast & Morning Coffee in the Exhibit Hall 8:30 Chair’s Opening Remarks Jay Goldman, Managing Director, KLICK HEALTH 8:30 Chair’s Opening Remarks Erin Uyttewaal, Senior Manager, Interactive Marketing, GENENTECH 8:40 How to Personalize Non-Personal Promotion for HCPs 8:40 Differentiating Your Brand through Customer Experience More than half of HCPs restrict sales rep access. Discover how digital can transform NPP to heighten reach and engagement. Michael Spitz, VP Strategy, KLICK HEALTH CASE • Challenges of customization in the pharmaceutical industry STUDY • What can you can you do to drive better customer experiences Using Data to Engage More Physicians 9:10 • When your CXM strategy leads to positive side effects: brand loyalty Michael Rowbotham, Director, Multi-Channel Marketing, PFIZER 9:10 9:40 CASE STUDY Optimizing your Multi-Channel Marketing Approach to HCPs • • • • Compelling content that informs and inspires HCPs Effective segmentation of your customers and unique messaging tactics Model and analyze ROI within the channel mix Testing and lessons learned with regard to creative positioning, media mix and marketing investment Jim DeLash, Promotion Optimization Director, Integrated Customer Experience, GLAXOSMITHKLINE 10:10 Morning Networking & Refreshment Break 10:40 Communicating Through The Physician Voice: Engaging HCPs On Their Terms How do physicians interact and have a conversation in today’s digital world? Examine how serving the needs of physicians can create true engagement and drive success when delivered with contextual relevance. • What do physicians really want • Creating value for HCPs by delivering on their needs • Driving true engagement and communicating through the physician voice • Understand how the pharmaceutical industry can create contextual relevance with their brand message Ara Dikranian, MD, Rheumatologist, SAN DIEGO ARTHRITIS MEDICAL GROUP Erik Dalton, VP of Operations, HEALTHCASTS Annie Singer, Manager, Digital Marketing Specialist BRISTOL-MYERS SQUIBB 11:10 CASE STUDY 11:40 Healthcare Transformation is Forcing Pharma to Adjust the Way it Markets to its Customers: Taking a Detailed Look in to Where Pharma Will Evolve • With reduced reach and frequency, analyzing how pharma can move to increased: - Customer engagement - Relevance - Availability • Examining EHRs – what can pharma do to support? Deb Nevins, Senior Associate Director, Digital Promotion and MCM, BOEHRINGER INGELHEIM 9:40 In the ever-evolving landscape of healthcare, we work to understand the needs of customers and stakeholders is informed by how they work and live – and how a new respect for their workflow (or ‘lifeflow’) can change how we might bring new solutions to doctors, patients, and caregivers. • Healthcare changes • Our customers and their context • Uncovering customer needs • How we can make things better: a. Thoughtful design b. Not assuming audience behavior c. Respecting workflow (‘LifeFlow’) Jay Denhart-Lillard, Brand Manager – Innovative Customer Experience, ELI LILLY 10:10 Morning Networking & Refreshment Break 10:40 Social is the New DTC • The how to and the how not to of leveraging social media • A review of the opportunity, the regulatory landscape, policies, successes and failures • An intelligence and advertising model that produces real ROI Malcolm Bohm, President & CEO, LIQUID GRIDS 11:10 PANEL Engaging Customers Before They Are Customers: A Model for Pharma E-Marketing and HCP Engagement Tools: Does Digital Promotion Drive Prescription Volume or Does it Just Drive up Expenses? • Discuss which KPIs are important to Brand Directors in driving Brand Decisions PANEL • How might E-marketing initiatives be used to drive real value to the brands - Are HCP targeted apps finally providing tangible results? • What does a good ROI look like by e-marketing activity? • How can E-marketing help reduce S&P burden to the P&L while improving sales volume? • EHR…the new frontier of e-marketing? 11:40 12:50 How would you define patient-centricity? A recent study uncovered that 78% of consumer brand managers have not been able to be “patient-centric” when developing product programs and resources. This 30-minute panel will go beyond the buzz, with best practices and multi-channel opportunities that can create an authentic connection with patients. • Define real patient-centricity by uncovering the needs of ePatients and their communities • Identify the programs and messaging that best resonates with ePatients • Discuss authentic patient-centric opportunities for industry Moderator: Bob Brooks, EVP, WEGO HEALTH Panelists: Carrie Goldstein, APR, Product Public Relations, PFIZER, INC. Catherine Price, Diabetes Health Activist, Health & Nutrition Writer Sharon Coyle-Saeed, IBD Health Activist and creator of “IBD Journeys” The Digitally Empowered Patient”—How it is Impacting the Pharmaceutical Industry • Explore how the pharmaceutical Majorie Reedy, Director, GMRE (Global Market Research Excellence), MERCK 12:10 What the Evolving Alignment of Payors, Providers, Patients and Pharma Means to You PANEL With the changes driven by healthcare reform, driving better health outcomes will dramatically increase in importance. Today’s healthcare marketing innovators need to understand how best to support their companies by driving and demonstrating improved outcomes. New ecosystems will continue to evolve around this new paradigm including “pill plus” services, new approaches to harnessing in-market data, a renewed focus on adherence and patient support programs, and new efforts to measure the clinical outcomes of our products/services/devices. Hear from leaders across the pharmaceutical industry, payers and providers who are driving major change within their organizations and across the industry. Moderator: Burt Kann, SVP, Marketing & Client Services, HEALTHGRADES Panelists: Chris Hannah, President, CLUSTER HEADACHE SUPPORT GROUP, INC. Margie Kuo, Former US Commercial Lead, PFIZER, INC Chris Vannello, Director, Quality Improvement, ROTHMAN INSITUTE Networking Strolling Lunch in the Exhibit Hall 12:50 10 Patient Centricity: Defining the Opportunity CASE • Learn how the internet is facilitating patients to take charge of their health STUDY • Understand the impact of the internet in driving better patient outcomes Moderator: Gary Lewandowski, Director, PURDUE PHARMA Panelists: Kim-Fredrik Schneider, Executive Vice President, Corporate Development SERMO R.J. Lewis, President & CEO, EHEALTHCARE SOLUTIONS Jay Denhart-Lillard, Brand Manager - Innovative Customer Experience ELI LILLY Solution Design In the Workflow (and ‘Lifeflow’) of your Customer CASE patients and healthcare providers – in order to provide solutions than can solve STUDY real problems for them. In this talk, we will discuss how the context of our various • Analyzing unmet needs • Adapting content across formats • Building long term loyalty Prodeep Bose, EVP, Customer Engagement Strategy, THE CEMENTBLOC 12:10 Connecting with Patients through Multichannel Engagement Join IMS Health to explore MCM best practices and a recent specialty brand case study. Learn how to: • Create an integrated customer experience to build patient awareness and engagement • Optimize segmentation to deliver more impactful, multi-channel campaigns • Automate patient journeys to increase program response • Capture meaningful insights to better inform and adapt campaign tactics in real-time • Identify key enabling capabilities and processes needed to execute multichannel initiatives Betty Michelson, Solution Sales Executive, IMS HEALTH • Make data from multiple sources accessible and actionable • Use data in real-time to engage more physicians better • Learn to use data to anticipate what physicians want and how they want to interact with you Jeff Gaus, President & CEO, PROLIFIQ Networking Strolling Lunch in the Exhibit Hall To Register Visit www.digitalpharmaseries.com/east or To Register Visit www.digitalpharmaseries.com/east orEmail [email protected] [email protected] Conference Day 2 | Thursday, October 23rd, 2014 TRACK C TRACK D MCM, Analytics and ROI Measurements Digital Transformation & The Business Model 7:45 Continental Breakfast & Morning Coffee in the Exhibit Hall 7:45 Continental Breakfast & Morning Coffee in the Exhibit Hall 8:30 Chair’s Opening Remarks Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics, GLAXOSMITHKLINE 8:30 Chair’s Opening Remarks Paul Treichler, Channel Director, ACQUIA 8:40 How to Develop an Award Winning Multi-Channel Strategy and Achieve Team Alignment CASE STUDY 9:10 • How to get internal alignment on a multi-channel strategy • How customer engagement and closed-loop marketing could look like • What assets could or should be part of a successful multi-channel strategy Bert van Eijk, Director, Oncology & HCV, BOEHRINGER INGELHEIM Revamping Your Digital Marketing Plan - Trends That Will Shape 2015 ‘Regulatory Town Hall’ Considerations for Digital, Social and Mobile Promotion TOWN • Discuss FDA guidance on interactive promotional media HALL • Discuss current regulatory/compliance landscape Sheetal Patel, Director, Regulatory Advertising & Promotion, JOHNSON & JOHNSON Jack Scannelli, Regulatory Advertising & Promotion Lead – MS Business Unit, NOVARTIS 8:40 9:10 Understand new ways to engage HCPs with social platforms, innovative thinking on taking customer experience beyond the pill and other key trends for 2015: Trends include: • Social media engagement for professionals (or “Procial”) works wonders • Life beyond pharmaceutical sales reps: an exploration of alternative selling techniques • Content is king: the impact of exceptional marketing content at a time when everyone is a publisher • It’s all about the experience: how the pharmaceutical industry can move beyond the pill Olivier Zitoun, Founder & CEO, EVEO 9:40 CASE STUDY Analytics is the Path to Digital Excellence Forbes named 2014“The year of Digital Marketing Analytics”. What does this mean for Digital Pharma? In today’s “always connected” consumer environment, marketing and technology are evolving and converging at breakneck speed. We have an unprecedented opportunity to interact with customers (both HCP and Patients) in the digital world, including websites, social media, mobile devices. For the foreseeable future, digital and mobile channels provide the most flexible, efficient and scalable means to acquire, service and retain customers. Trying any new initiative, especially Digital, should involve a strategic & measured approach. Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics, GLAXOSMITHKLINE 10:10 Morning Networking & Refreshment Break 10:40 In-Depth Study of Consumer Usage in Gathering Health Information to Enhance Marketing Campaigns When planning multi-channel marketing campaigns within the pharmaceutical industry, it is vital for marketing executives to truly grasp the way in which consumers seek and gather health information. Online health information plays an ever more important role in patient education and self-care. Through an in-depth annual study conducted by Makovsky Health and Kelton Research, multi-channel marketing executives will learn consumer trends and preferences, what implications these carry for targeted pharmaceutical campaigns, and what actions every pharma marketer should be taking this year. Tom Jones, Senior Vice President, Health Practice, MAKOVSKY 11:10 CASE STUDY 11:40 The Time is Now! Utilize Programmatic Buying and Predictive Data to Power Your DTC Digital Campaigns The recent convergence of Big Data, emerging technology and privacysafe methodologies has introduced new and exciting digital opportunities, enabling DTC marketers to find and serve media to their target audiences. These approaches unshackle marketers so that they can buy confidently and cost-effectively at scale, beyond contextual placements • Target and reach more qualified online audiences treating in the relevant condition category • Measure the incremental sales impact using actual sales data • Drive greater campaign efficiency and effectiveness • Gain actionable learnings to inform the strategy for future campaigns Shannon Gallagher, VP of Analytics Services, CROSSIX SOLUTIONS 12:10 PANEL 12:50 The “consumerization” of healthcare is well underway. 72% of US adults are going online for health information and additional research shows that growing numbers are sharing personal health experiences online. Through the use of big data analytics technologies, the information patients and caregivers are sharing with one another across social media can become real time insights that put patients front and center in strategic decision-making. This session will focus on: • Understanding the key health-related issues and topics being discussed • How big data analytics can transform massive amounts of patient-generated content into actionable insights at both the brand and condition level • Analytics-driven use cases for pharma success Ido Hadari, CEO, TREATO 9:40 Finding the Right Balance In a Multi-Channel Marketing Contact Environment: Metrics and Tactics to Deliver the Promised ROI • What is the right balance of push and pull tactics today – and how can we expect that to evolve? • What metrics do you, and should you, pay attention to? • How do you maintain continuity across channels and tactics? • How do you avoid marketers wanting shiny objects? • The big question: how can you quantitatively deliver on what you promise? Moderator: Joyce Ercolino, Director, eStrategy, Global Commercial Development, CSL BEHRING Panelists: Michael Horn, Vice President, Research, RESONATE Meghan Lopresto, Director, Digital Promotion & Multi-Channel Strategy, BOEHRINGER INGELHEIM Elena Alikhachkina, Director, Multi-Channel Marketing & Analytics GLAXOSMITHKLINE Bob Burg, Vice President of Sales, BEHAVIORMATRIX Networking Strolling Lunch in the Exhibit Hall A Practical Review of Acceleration, Innovation, and Transformation Today Although the pharmaceutical industry overall is not typically known for PANEL transformation when it comes to sales and marketing, numerous companies continue to move forward with projects and teams to accelerate the adoption of digital and inject innovation into the strategic and brand planning process. Furthermore, companies continue to push innovation (and “ mini”vations) out to the larger enterprise with verified success in pilot projects. Hear from thought leaders with practical real world experience within pharma (as well as agency experience) with regard to how acceleration and innovation is being infused into the standard operating procedures of pharma organizations today. Moderator: Mark Bard, Co-founder, DIGITAL HEALTH COALITION Panelists: M. Dana Rodden, Head, Enterprise Channel Marketing, US Pharmaceuticals, GLAXOSMITHKLINE Deb Nevins, Senior Associate Director, Digital Promotion & MCM, BOEHRINGER INGELHEIM Fred Bennett, Director, Digital Marketing, FOREST LABORATORIES Michael Rowbotham, Director, Multi-Channel Marketing, PFIZER, INC 10:10 Morning Networking & Refreshment Break 10:40 Pharma Search & Social in 2015: a Rebirth of Performance Marketing • Explore the central and complimentary roles of search and social in achieving world-class brand/enterprise content, enlightened audience targeting and meaningful social engagement – three keys to marketing success • Understand how data accessibility and content ubiquity have re-made the practice of search and what it means for your digital media strategy Marc Benjamin, Managing Partner, CONVERGENCE POINT MEDIA Charles Davis, Associate Director, Inbound Media, CONVERGENCE POINT MEDIA Digital Innovation in a Traditional Organization - a Dog and Pony Show • Lessons on how established companies with traditional business models can also drive digital innovation • Aligning innovation with metrics and ROI Imran Haque, Head of eCommerce, Digital Strategy & Multi-Channel Marketing, ZOETIS How the Internet can Accelerate Pharma Success in a New ConsumerDriven Healthcare Environment 11:10 Sparking, Scaling, and Institutionalizing Innovation Lisa Flaiz and Scott Tyson will share a successful Janssen innovation project CASE and how it went from an experimental idea to a business driver. STUDY Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS Scott Tyson, Product Director, Digital Marketing – North America, JOHNSON & JOHNSON 11:40 Managing Global Teams: Navigating through Cultural, Lingual and Geographic Challenges CASE Sukh Chugh is responsible for ensuring that all Global Allergan R&D locations STUDY have the technology and process improvement support necessary to ensure goals around productivity and compliance are met. Walk through his challenges of hiring and supervising employees in regions where the language, culture and legalities were foreign to him. He will also discuss specific cultural sensitivities around time management, meeting structure, organization hierarchy, formal and informal communication, gender interactions and outside of work socialization. Creating the Road Map: Overcoming Barriers for Cross-Divisional Alignment and Business Objectives • Global compliance and MLR: how to provide practical compliance guidance PANEL for marketing • Enabling digital strategies to reflect business and public affairs objectives • Engaging targeted stakeholders to help shape the right external landscape • Marketing views MLR as box checking: understanding rationale for particular parameters – allowing for a more sophisticated and nuanced concept development, brand positioning, and implementation Moderator: Amanda Sheldon, Director, Digital Marketing & Communications, MEDTRONIC Panelists: Erin Uyttewaal, Senior Manager, Interactive Marketing, GENENTECH Yemisi Chigbu, Primary Review Director, Digital Marketing & Oncology, Promotional Regulatory Affairs , ASTRAZENECA Josh Axelrod, Compliance Counsel, JAZZ PHARMACEUTICALS 12:10 12:50 Networking Strolling Lunch in the Exhibit Hall 11 Conference Day 2 Thursday, October 23rd, 2014 2:00 Connected CRM™ and the New Addressability: Broadening the Funnel How do you harness the convergence of digital, direct and media in today’s health information marketplace to drive value through customer engagement? By tying 1st party data to next generation addressable media strategies, marketers can essentially broaden the funnel to engage valued customers: • Fuel predictable, omni-channel business impact • Engage customers in a personalized exchange • Create connected experiences across the digital universe Join AbbVie and Merkle as they discuss the importance of understanding customer behavior as central to strategy, how to best engage key media and CRM stakeholders to develop the vision as well as the ConnectedCRM competencies required to drive sustainable customer value. Deb Furey, Senior Vice President, Life Sciences Strategy, MERKLE Anitha Somanahally, Director of CRM, ABBVIE 2:30 True Multichannel Communications: Leveraging EHRs as a Cornerstone for Reaching Today’s Healthcare Providers KEYNOTE SESSION KEY NOTE 3:30 Afternoon Networking & Refreshment Break 4:00 How Computing Will Change Everything. Again. KEY In the next decade we must expect as much disruption in healthcare, NOTE transportation, retail and other sectors as we have seen in media and publishing over the last 30 years • This disruption results from three major, ongoing trends in computing: - Small: Computing will get much smaller and cheaper, enabling the potential for every object to become smart, connected, and sensing - Big: Vast computers will process and refine data to create valuable insights and solve previously intractable problems - Natural: Computers will see and understand the world, and communicate with us in ways that are natural to us rather than the other way around In this session, Intel futurist Steve Brown will use video, photos and stories (and no bullet points!) to walk you through these changes, help you find opportunity and navigate threats Steve Brown, Intel Futurist, INTEL 4:30 • More than 80% of physicians have adopted an EHR system, provider communications need to become EHR workflow-centric to be effective • True multichannel communication strategies successfully pair leveraging the EHR channel to engage providers directly with other trusted/proven communication tactics • New proprietary market research offers insight into provider EHR usage and best practices to deliver messages that are relevant for prescribers in workflow and encourage action • Continued learnings that you can leverage for developing/ implementing an EHR-triggered multichannel communication strategy in the next 3-6 months Rich Altus, President & CEO, PDR NETWORK 3:00 Setting the stage with the major challenges and innovations being seen from executive level down in cutting edge digital marketing; both from inside pharma/med device and other leading sectors KEYNOTE SESSION PLENARY SESSIONS Connecting with Consumers in a Highly Regulated Environment PHARMA PHARMA KEYNOTE: Overcoming Challenges in Quantitatively Delivering on What you Promise in Multi-Channel Marketing • • • • Finding the right balance of push and pull tactics What metrics/analytics do you, and should you, pay attention to? Maintaining continuity across channels and tactics How to articulate to senior management where ROI is being demonstrated • The big question: how can you quantitatively deliver on what you promise? David Burke, US Multi-Channel Marketing Lead, MERCK 5:00 Closing Remarks from the Chairs and Close of Conference Joe Shields, Global Director, Digital Strategy, ASTRAZENECA Meghan Lopresto, Director, Digital Promotion & Multi-Channel Strategy, BOEHRINGER INGELHEIM Finance, healthcare, pharma and automotive sectors are notoriously highly regulated. But that doesn’t mean that digital communications are impossible, nor that they are completely unique for each industry. We’ll discuss some of the common elements to these industries, such as: • Understanding your audience’s needs • Storytelling in an attention-starved world • Identifying your KPIs • Working with less than innovative colleagues Scott Monty, Formerly Global Digital & Multimedia Communications Manager, FORD MOTOR COMPANY HOTEL INFORMATION: Loews Philadelphia Hotel 1200 Market Street, Philadelphia, PA 19107 To make reservations please call 1-888-575-6397 and request the negotiated rate for ‘ExL’s 8th Digital Pharma East’. You may also make reservations online using the following weblink. http://www.loewshotels.com/en/Philadelphia-Hotel/GroupPages/EXL102414 The group rate is available until September 29, 2014. Please book your room early as rooms available at this rate are limited. *NOTE* *NO TE* - ExL Ev Event entss, Inc. is not aff affili i ated with any thir hird-p d-part artyy book boo ing agencies, housing bureaus or travel and events comp panies. In the event that an outside party contac con tacts ts you y for any type of hotel or travvel arrangements nts,, plea please s disregard these solicitations and kindly e-ma ail us at [email protected]. 12 To Register Visit www.digitalpharmaseries.com/east or Email [email protected] SOCIAL/INNOVATION DAY Friday | October 24th Learn and discuss how pharma marketers and healthcare agencies can best leverage the most innovative digital and social technologies being effectively utilized by other industries NEW & Showcasing those organizations who have been able to break the mold with innovative tools and tactics in engaging their customers, developing brand loyalty and driving sustained revenue increase. Pairing pharmaceutical with social/innovation platforms we provide detailed insights into how these platforms can be leveraged specifically by pharma and how out of sector companies are leading the way. This is not a forum for those who believe that ‘we are pharma, and we can’t do that’. Join us at this extremely interactive and case sharing environment to find out how. With casual dress code and dedicated time for round table discussions as well as case study sharing presentations – it is the ideal way to conclude to 4 days of exclusive content and networking at Digital Pharma East. 8th Annual EXCLUSIVE The day will be split up from morning case study presentations from innovative brands and platforms to afternoon roundtable discussions where each table will generate 3 takeaway lessons/experiences. 8:00 9:00 Morning Coffee & Registration for Social/Innovation Day Participants 11:50 • Building advocacy and strong community conversations • Creating product-focused content that works • Being real-time and responsive in a regulated world • Giving customer support and training on page Amanda Sheldon, Director, Digital Marketing & Communications, MEDTRONIC Opening Address from the Chair Shwen Gwee, VP/Group Director, Social Strategy, DIGITAS HEALTH 9:20 The Doctor is : Leveraging : Leveraging LinkedIn Through LinkedIn Through Content Content Distribution to Build Relationships With aProDistribution to Build Relationships With a Global Global Professional fessional Audience Audience 12:20 • Healthcare professionals are growing on LinkedIn and using the LinkedIn platform for professional reasons • LinkedIn reaches over 2.7M HCPs in the US – who are these HCPs and what do they do on LinkedIn Stephanie Katzman, Senior Account Executive – Healthcare, LINKEDIN MARKETING SOLUTIONS Amy O’Connor, Senior Director, Digital & Social Media Communications, ELI LILLY 10:00 Expand Your Engagement and Join the Conversation: Developing a Strategy and Platform to Meet the Needs of Diverse Consumer Populations Dominic Militello, Brand Strategy Lead, Pharma Vertical, TUMBLR Lisa Flaiz, Group Product Director, Marketing, JANSSEN PHARMACEUTICALS 10:40 Morning Networking Break 11:10 Win the Moment with Real-Time Marketing Jeremy Anderson, Head of Healthcare, TWITTER Dedicated Panel Discussion included with: Melissa Mackey, Head, US Pharma Social Media, NOVARTIS •Healthcare Brands on Facebook? It CAN Be Done Facing Pharma’s Pharma’s Unique Unique Legal Legal and and Creative Creative Challenges Challenges Facing When it Comes to Developing Content When it Comes to Developing Content This session will focus on creating innovative YouTube content that informs, inspires and entertains by showcasing best in class pharma examples. After reviewing Google’s content framework, Patricia MacWilliams from Google and Jennifer Streets from Astra Zeneca will discuss how AstraZeneca successfully navigated these barriers to create content that is both engaging and educational. Patricia MacWilliams, Head of Healthcare, GOOGLE Jenny Streets, Senior Director, Global Digital Strategy, ASTRAZENECA 1:00 2:00 Networking Luncheon Crowdsourced Challenges Think-Tank Moderated By: Shwen Gwee, VP/Group Director, Social Strategy, DIGITAS HEALTH Melissa Mackey, Head US Social Media, NOVARTIS 2:45 Going Beyond Likes and Retweets - The Value of Social Listening, Analytics and Insights Rupal Nanavati, Practice Head, Social Intelligence and Digital Marketing, DELL 3:30 Chairperson’s Notes & Forum Day Roundup Evaluation of Lessons Learned Shwen Gwee, VP/Group Director, Social Strategy, DIGITAS HEALTH 3:45 Close of Conference for 2014 Partnering with Agencies Day Friday | October 24th 8:00 Morning Coffee & Registration for Forum Participants 9:00 Opening Comments from the Chair 11:50 • Reality check... Change doesn’t come easy. Leverage new processes and effective communication skills with your agency • The goals issue… How to set the bar high and not dying on the attempt • Success is a shared responsibility Alejandro Potes, Digital Media Specialist, MEDTRONIC Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY 9:20 Highlight Effective Tools and Strategies to Improve the Communication with Your Agency • Outline best practices for on-boarding your agency • Assess effective communication tools and how to use them efficiently • Outline the benefits of a vendor summit to bring everybody on the same page 10:00 12:20 Networking Luncheon 1:20 Roundtables: Addressing the Elephants in the Room Help Your Agency Help You How to Identify the Right Agency for the Job and Position them for Success! The group will be split into roundtables and will discuss different scenarios both from the agency and client perspective. In this interactive session participants share experiences, best practices and discuss exactly how you can avoid common pitfalls, get the vendor that you need, improve the collaboration with your agency and ensure that your projects are delivered in time and on budget. Generate 3 takeaway lessons to improve the collaboration with agencies and procurement in your organization. Facilitated by: Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY • The selection process - who has a say, how does the process work? • Key considerations in the selection process • Safeguard yourself by utilizing phases in the agreement • Aspects of on-boarding you can’t ignore. • Communicate, Communicate, Communicate! Ross Nunamaker, Manager, eMarketing Strategy & Analytics, OLYMPUS AMERICA 10:40 Morning Networking Break 11:10 PANEL DISCUSSION: Discuss the Right and Wrong Way to Launch a Major Project with Your Agency • Align agency and client perspective and work around knowledge gaps • Define priorities and responsibilities • 7 Red Flags that require immediate action Defining Performance Metrics and Deliverables from an Agency Guy Turned into Client Perspective 3:00 Chairperson’s Notes & Day Roundup Evaluation of Lessons Learned Dr. Augustine Fou, Professor, RUTGERS UNIVERSITY 3:30 Close of Conference for 2014 To RegisterVisit www.digitalpharmaseries.com/east [email protected] 13 A DIGITAL PHARMA GLOBAL SUMMARY A YEAR IN THE LIFE OF THE DIGITAL PHARMA SERIES™ EUROPE WEST CHINA EUROPE February 2015 CHINA July 2015, Shanghai WEST June 2015, San Francisco EAST October 2015, Philadelphia WHICH COMPANIES ATTEND THE DIGITAL PHARMA SERIES GLOBALLY? Abbott Laboratories Abbvie Acorda Therapeutics Actavis Actelion Pharmaceuticals Advance Biohealing Advanced Sterilization Products (ASP) Alexion Alcon Laboratories Allergan Amgen Amylin Pharmaceuticals Apnicure Astellas AstraZeneca Auxogyn Avanir Pharmaceutical Baxter Healthcare 14 Bayer Healthcare BD Biosciences Biogen Idec Biomarin Pharmaceutical Boehringer Ingelheim Bristol–Myers Squibb Cadence Pharmaceuticals Celgene Chugai Pharmaceutical CSL Behring Corcept Therapeutics Covidien Daiichi Sankyo Eli Lilly Forest Laboratories Fresenius Galderma Genentech Genomic Health Genzyme Gilead GlaxoSmithKline Grifols Ironwood Pharmaceuticals Janssen Jazz Pharma Johnson & Johnson Les Laboratoires Servier Lundbeck Medimmune Medtronic Menarini Merck Mylan Myriad Genetic Laboratories Nextwave Pharmaceuticals Novartis Novo Nordisk Onyx Pharmaceuticals Otsuka America Pharmaceutical Pfizer Pharmacyclics Purdue Pharma Ranbaxy Laboratories Sanofi-Aventis Shire Takeda Tecnoquimicas S.A. Teva Pharmaceuticals Thermo Fisher Scientific Upsher-Smith Laboratories Watson Pharmaceuticals Valeant Pharmaceuticals International Xian Janssen Company To Register Visit www.digitalpharmaseries.com/east or Email [email protected] REGISTRATION PAGE: 3 EASY WAYS TO REGISTER WEB: CALL: EMAIL: 866-207-6528 [email protected] Pharmaceutical, Biotechnology & Medical Device Pricing www.digitalpharmaseries.com/east Early Bird Register by Sept 12 SAVE Standard Rate Register after Sept 12 All Access (Main Conference + Mobile Day + Social/Innovation / Partnering with Agencies Day) $2,895 $3,095 Main Conference + Mobile Day $2,495 $2,695 Main Conference + Digital Innovation Forum $2,395 $2,595 Main Conference Only $1,795 $1,895 All Access (Main Conference + Mobile Day + Social/Innovation / Partnering with Agencies Day) $3,195 $3,395 Main Conference + Mobile Day $2,795 $2,995 Agency, Consultant & Solution Provider Pricing Main Conference + Digital Innovation Forum $2,695 $2,895 Main Conference Only $2,195 $2,395 GROUP DISCOUNT PROGRAMS: *Offers may not be combined, Early Bird rates do not apply* SAVE 25% For every three simultaneous from your company, you receive a fourth complimentary registration to the program (must register four). A savings of 25% per person. SAVE 15% Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 212-400-6240. PAYMENT: Make checks payable to ExL Events, Inc. and write code C472 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offer‚ and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options. Group discounts available to individuals must be registered simultaneously and employed by the same organization. **Please note, there will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference.** CANCELLATION AND REFUND POLICY: If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event: • Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 18 months from the voucher issue date. • Less than four weeks: A voucher to another ExL event valid for 18 months from the voucher issue date If you cancel at any time after receiving the conference documentation, the voucher issued will be $395 less. To receive a refund or voucher, please fax your request to 888-221-6750. SUBSTITUTION CHARGES: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference. ExL Pharma reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other costs incurred by registrants. ExL Pharma’s liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers‚ or venue. * The opinions of ExL speakers do not necessarily reflect those of the companies they represent, nor ExL Events, Inc. Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made. 2014 MEDIA PARTNERS To RegisterVisit www.digitalpharmaseries.com/east [email protected] 15 CALL: 866-207-6528 EMAIL: [email protected] WEB: www.digitalpharmaseries.com/east October 21-24, 2014 | Loews Hotel, Philadelphia, PA 8th Annual EAST Delivering the Promised ROI through the Connection of Digital Innovation, Your Evolving Business Model and Your Customer @RickyJersey “DPE 2013 was awesome. Met some cool, smart and fun professionals. Sessions were good and the one-on-one interactions were great!” @JaniceJacobs44 “So much useful & interesting info and so many open, smart people.” Us Follow harma @millennium_US “Lots of great discussions & presentations on the schedule.” P @Digital m r #DigPha @NitaNehru “Great insights & interesting research unveiled at #DigPharm…” @Jeff_Greene “7 years strong for ExL, a great run.” @KevinLHicks “Enjoying Digital Pharma conference…great panel on multi-channel marketing!” To Register Visit www.digitalpharmaseries.com/east or Email [email protected]
