CityGuideNY

Transcription

CityGuideNY

NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE reaches more potential
customers than any other NYC visitor publication.
For our advertising partners, CITY GUIDE offers an efficient, highly targeted vehicle for reaching visitors while
they’re in the process of deciding where to spend their time and money while in New York.
IN PRINT: Frequency: Weekly | Distribution: 3.1 Million
Since 1982, CITY GUIDE magazine has maintained the largest
circulation of any guide for New York City visitors. A handy, digestsized magazine—CITY GUIDE—efficiently arms visitors with all the
information they need to maximize their Big Apple Experience.
It contains directories, maps, theater and restaurant listings, shopping
guides, coupons, and a host of other visitor resources. CITY GUIDE
publishes over 3,100,000 copies annually and circulates in over 300
hotels and 125 tourist destinations. CITY GUIDE is complimented
by our monthly newsletter “FYI,” which is distributed to concierges
througout the City, providing them with up-to-date information
on both new businesses and new offerings from our advertisers and
marketing partners.
ONLINE:
he CITY GUIDE website, CITYGUIDENY.COM, helps visitors plan
T
their trips prior to their arrival. It includes a wide-ranging activities
calendar, a detailed database of every Broadway show, listings of over
2,000 restaurants, information on more than 3,000 museums, sightseeing
destinations, and attractions, and thousands of stores. Updated daily,
it’s the definitive resource on the best New York has to offer. We also
have a subscription-based database of readers who have elected to receive
a weekly email newsletter from City Guide informing them about the
newest offerings from our advertisers.
EVENTS:
Concierge Choice Awards Commemorative Journal
GET MORE WITH CITY GUIDE
CITYGUIDENY.COM
COMMEMORATIVE JOURNAL
2010-2011
CONCIERGECHOICEAWARDS.COM
CITY GUIDE also provides our clients with custom event opportunities
to enhance their visibility within the NYC concierge community.
Over the past 25 years, CITY GUIDE has forged legendarily strong
relationships with the City’s concierges. Our concierge events, at least
two each month, introduce our advertisers’ venues, services, and products
to Manhattan concierges, enabling them to make informed choices
and recommendations that lead their guests directly to our partners’
businesses. CITY GUIDE is also a proud sponsor of New York’s annual
Concierge Choice Awards, held each September and Gem of a GM.
1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | cityguideny.com | [email protected]
NYC’s
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CITYGUIDENY.COM
NYC VISITOR MARKET
NYC Tourism Continues to Grow
Did You Know That NYC Achieved Record Breaking Tourism Levels in 2010?
NYC is ranked #1 of all U.S. travel destinations. When visitors arrive, they stay at hotels, shop, dine, and visit
tourist attractions, museums and historical sites. These visitors offer a tremendous revenue opportunity for
50
local NYC businesses.
More Tourists, More Spending
40
30
There were 45.6 million+ tourists in 2009. International markets
represented 20% of all trips, but accounted
for nearly half of total visitor spending. At a time when visitors are doing so much of the spending, doesn’t it
20
makes sense to reach as many of them as you can?
International: $15.1 billion | Domestic: $16.9 billion10
0
Visitors to NYC
International visitors
(In Millions)
50
40
(In Millions)
42.7
45.6
47.5
10
8
35.2
30
6
20
4
10
2
0
2001
8.6
2005
2009
2010 (EST)
0
8.9
6.8
5.7
2001
2005
2009
2010 (EST)
10
WHERE
VISITORS SPEND MOST
(In Billions)
8
International
Visitors
6
Lodging
$8.7 billion
Food & Beverage
4
Shopping
$6.4 billion
2
Entertainment
$3.9 billion
Air & Ground Transportation
0
Total Spending
$6.1 billion
Transportation
Entertainment
$6.7 billion
Shopping
Lodging
$31.8 billion
Food & Beverages
Sources: NYC & CO: 2008 NYC Statistics; Mid year tourism announcement, August 11, 2010.
NYC’s
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editorial devoted to nyc
CITYGUIDENY.COM
Every week, CITY GUIDE presents reviews, summaries and listings of what to see and where to go in NYC - all
that NYC offers visitors: shopping, dining, theater, museum exhibitions, and one-of-a-kind events. Weekly
features combine with up-to-date listings to provide the most complete guide to NYC. Regular features include:
This Week in The City:
All the week’s biggest exhibitions, concerts, festivals, family events, and more are gathered in one place with
dates, detailed summaries, and ticket information.
Itinerary:
Wondering how to best spend a single day in NYC? Our Itinerary provides an all-inclusive example with
specific shopping, sightseeing, dining and nightlife destinations.
Dining:
From the best deli sandwiches to the best steakhouses, our comprehensive dining guide has offerings for every
palate and every wallet. In addition to our own food critic, we offer extensive listings as well as a directory of
restaurants listed by cuisine and accessible neighborhood, price point, and late-night-dining icons.
Theatre:
Our extensive list of Broadway shows and the biggest Off-Broadway plays and musicals offers a comprehensive
view of the NYC theatre scene, highlighting each week’s openings and closings. Our theater critic offers
weekly reviews of shows, spotlights on the most famous stars, and up-to-date casting changes.
Sightseeing:
In addition to weekly articles detailing NYC’s best bets, our sightseeing listings guide visitors through the most
iconic and famous tours and attractions as well as unique and under-the-radar outings and destinations.
Shopping:
Our weekly shopping features brand-new products and stores, while the listings are filled with fabulous finds
that are uniquely NYC—including a variety of shopping categories and places to browse, from shopping
emporiums to tucked-away Mom-and-Pop businesses.
Culture:
CITY GUIDE’s weekly round-up of the city’s top museums and exhibitions is complemented by comprehensive
listings cataloging the city’s most notable exhibits, museums, galleries and live cultural performances—and our
weekly publishing schedule keeps all this information fresh and dynamic.
Nightlife:
Nightclubs, bars, lounges and more make up our Nightlife section, which also guides you on where to grab a
late-night nosh, see a rising comedy star, or hear live music—whether you find yourself Uptown or in the Village.
Plus more online! In addition to everything you’ll find in the print edition of CITY GUIDE, CITYGUIDENY.
COM offers a continually updated calendar of events, downloadable discounts and coupons, links to purchase
tickets, and new content every day!
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EVENTS
CITYGUIDENY.COM
CITY GUIDE’s Client & Industry Events
Provide Exceptional Visibility to Hotel Concierges.
Our relationship with the concierge community has been developed over the past 25+ years, and our access to
this influential group is unparalleled. Hotel concierges impact their guests’ dining, shopping and sightseeing
activities. Their familiarity with your business can directly impact your bottom line. CITY GUIDE gives its
advertisers access and exposure to hotel concierges through our firmly established relationships and regular
networking opportunities including the following:
CLIENT CONCIERGE EVENTS
We team up with the New York City Association of Hotel Concierges and its members to host 60+ custom
events for CITY GUIDE clients each year. This is a unique opportunity for you to introduce your brand to
people who make referrals and suggestions to their hotel guests. As a CITY GUIDE client, you will also be
invited to attend exclusive events where you can network and meet New York’s top concierges.
CONCIERGE INDUSTRY EVENTS
CITY GUIDE also partners with the New York City Association of Hotel Concierges on the most
prestigious industry recognition events including the CCA Awards and Gem of a GM. In fact,
CITY GUIDE is the only chosen media partner to execute events with the NYCAHC.
The Concierge Choice Awards (CCAs)
The Concierge Choice Awards honor the premier individuals and businesses in the New York City
visitor/service industries for their unparalleled service. Chosen by the New York City Association of Hotel
Concierges, these annual awards are highly selective. This annual recognition event includes an awards
dinner, hosted by CITY GUIDE .
CITY GUIDE
Event Partnerships
CITY GUIDE is happy to partner with you to create custom events and promotions that will drive visitor
business to your establishment. Let our experienced event management team collaborate with you to achieve
your marketing objectives. For more information, please contact your advertising sales representative.
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CITY GUIDE has the largest circulation
of any NYC visitor magazine.
It is distributed in more hotels, tourism hubs, and strategic points of interest than any other visitor publication.
hotels
STRATEGIC POINTS OF DISTRIBUTION
• Major NYC attractions • Major transportation hubs
• Tourist Information/Visitor Centers • Amtrak
• Targeted retail establishments • Fine restaurants
• Special events • Spas and Salons • Tour operators
MANHATTAN
• 92% Penetration of New York’s finest hotels and private clubs
• The strongest relationship with New York City Association of Hotel Concierges
• More in room and concierge desk distribution than any other magazine
• Twice as many copies annually as the next largest magazines
• The ONLY weekly NYC visitor magazine
MIDTOWN
circulation
CITYGUIDENY.COM
BPA AUDITED CIRCULATION 60,000 Weekly | 258,000 Monthly | 3,100,000 Annually
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DISTRIBUTION
CITYGUIDENY.COM
Inset photo: Waldorf =Astoria
Visitors find CITY GUIDE everywhere
Hotel, Private Club, Retail & Visitor Hubs
HOTELS
3 West Club
414 Hotel
6 Columbus
60 Thompson
70 Park Avenue Hotel
Affinia 50
Affinia Dumont
Affinia Gardens
Affinia Manhattan
Affinia Shelburne
AKA: Central Park
AKA: Times Square
The Alex
Alexander Hotel
The Algonquin
Americana Inn
Ameritania Hotel
Amsterdam Court Hotel
ANDAZ Hotel - Wall St
ANDAZ Hotel Fifth Avenue
Astor On The Park Hotel
Beekman Tower
Belleclaire Hotel
Belvedere Hotel
The Benjamin
The Bentley
Best Western
Bowery Hanbee
Best Western
Convention Center
Best Western
Hospitality House
Best Western President
The Blakely New York
Blue Moon Hotel
Bowery Hotel
Bristol Plaza
Broadway Hotel & Hostel
Broadway Plaza Hotel
Bryant Park Hotel
Buckingham Hotel
Candlewood Suites
Carlton on Madison Hotel
The Carlyle
Casablanca Hotel
Cassa Hotel & Residence
Chambers Hotel
The Chatwal New York
Chelsea Inn
Chelsea Lodge
Chelsea Pines Inn
Chelsea Savoy Hotel
Clarion Hotel
Club Quarters Downtown
Club Quarters
World Trade Center
Colonial House Inn
Colony Club
Comfort Inn - LES
Comfort Inn - W. 25th St
Comfort Inn - W. 71st St
Comfort Inn
Manhattan Bridge
Cooper Square Hotel
Cornell Club
Cosmopolitan Club
Cosmopolitan Hotel
Crosby Street Hotel
Crowne Plaza Broadway
Davinci Hotel
Days Inn - NYC
Days Inn - N. Bergen
Distrikt Hotel
DoubleTree
DoubleTree Guest Suites
DoubleTree
Metropolitan Hotel NY
Duane Street Hotel
Dylan Hotel
Eastgate Tower
Econo Lodge
Edison Hotel
Element New York Times
Square West
Embassy Suites Battery Park
Empire Hotel
Envoy Club
Essex House
Eurostars Wall Street
Eventi Hotel
Excelsior Hotel
Fairfield Inn & Suites
Manhattan
Fairfield Inn Marriott
Fairfield Inn Marriott - LIC
Fashion 26 Wyndam
Fitzpatrick Grand Central
Fitzpatrick Manhattan
Flatotel
Four Points Sheraton
Four Seasons Hotel
The Franklin Hotel
Gansevoort
Meatpacking Hotel
Gansevoort Park Hotel
The GEM Hotel - Chelsea
The GEM Hotel Midtown West
The GEM Hotel - Soho
Gershwin Hotel
Gild Hall
Grace Hotel
Grace Inn
Gramercy Park Hotel
Grand Hyatt New York
Grand Union Hotel
Greenwich Hotel
Hampton Inn - SoHo
Hampton Inn Midtown West
Hampton Inn - Pearl St.
Hampton Inn Times Square South
Hampton Inn - W. 24th St
Hampton Inn - W. 31st St
Hampton Inn - W. 35th St
Harvard Club
Helmsley Carlton
Helmsley Medical Tower
Helmsley Park Lane
Herald Square Hotel
Hilton Garden Inn Times Square
Hilton Garden Inn - Tribeca
Hilton Garden Inn W. 28th St
Hilton Garden Inn W. 35th St
Hilton Manhattan East
Hilton Times Square
Holiday Inn
Holiday Inn Express W. 29th St
Holiday Inn NYC
Holiday Inn SoHo
Hotel 17
Hotel 309
Hotel 31
Hotel 373
Hotel 41
Hotel 99
Hotel at Times Square
Hotel Azure
Hotel Bedford
Hotel Belnord
Hotel Carter
Hotel Carvi
Hotel Chandler
Hotel Chelsea
Hotel Concorde
Hotel Deauville
Hotel East Houston
Hotel Elysee
Hotel Giraffe
Hotel Indigo
Hotel Iroquois
Hotel Marmara
Hotel Mela
Hotel Mulberry
Hotel On Rivington
Hotel Pennsylvania
Hotel Plaza Athenee
Hotel Reserve
Hotel Saint James
Hotel Thirty Thirty
Hotel Wales
Hotel Wolcott
Hudson Hotel
Imperial Court Hotel
Ink 48
Inn New York City
Inn On 23rd St
InterContinental - Barclay
Intercontinental Times Square
James New York
The Jane
Jolly Madison Towers
Kimberly Hotel
The Kitano New York
La Quinta Manhattan
Larchmont Hotel
Latham Hotel
Le Bleu Hotel
Le Parker Meridien
Loews Regency Hotel
Lombardy Hotel
The London NYC
Lotus New York
The Lowell
The Lucerne
Mandarin Oriental Hotel
Manhattan at Times Square
Manhattan Broadway Hotel
Manhattan Centre Hotel
Manhattan Club
The Marcel
Maritime Hotel
The Mark
Marrakech Hotel
Marriott at the
Brooklyn Bridge
Marriott Courtyard Fifth Ave
Marriott Courtyard Midtown East
Marriott Courtyard Times Square
Marriott Courtyard
Upper East
Marriott Execustay
Marriott Marquis Hotel
The Mave
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DISTRIBUTION
CITYGUIDENY.COM
HOTELS Cont.
Mayfair Hotel
The Mercer
Metro Hotel
Metropolitan Club
Michelangelo
Milburn Hotel
Millennium Broadway
Millennium Hilton
Millennium UN Plaza
Hotel
Moderne Hotel
Morgans
Morningside Inn
Murray Hill East Suites
Murray Hill Inn
The Muse
New World Hotel
New York Athletic Club
New York Helmsley
New York Hilton
New York Manhattan Hotel
New York Marriott
Downtown
New York Marriott
East Side
New York Palace
New York Yacht Club
New Yorker Hotel
Newton
Night Hotel
Novotel New York
Off SoHo Suites
Omni Berkshire Place
On the Ave
Paramount Hotel
Park 79 Hotel
Park Central
Park Savoy
Park South Hotel
The Pearl New York
The Peninsula
Penn Club
Perf. Arts Short Term
Housing
The Phillips Club
The Pierre New York
The Plaza
retail/visitor centers
The Pod Hotel
Portland Square Hotel
The Premier
Princeton Club
Radio City Apartments
Radisson Lexington
Radisson Martinique
Ramada East Side
Renaissance New York
Hotel 57
Renaissance New York
Times Square
Residence Inn by Marriott
Ritz Carlton New York,
Battery Park
Ritz Carlton New York,
Central Park
River Club
Riverside Studios
Riverside Tower Hotel
Roger Smith Hotel
Roger Williams Hotel
Roosevelt Hotel
Royalton
Salisbury Hotel
San Carlos Hotel
Setai Fifth Avenue
Seton Hotel
Sheraton Four Points Chelsea
Sheraton Four Points - SoHo
Sheraton New York
Sheraton Suites Lincoln Harbor
Sheraton Tribeca
Sherry Netherland Hotel
Shoreham Hotel
Skyline Hotel
SMYTH Hotel
Sofitel New York
The SoHo Grand Hotel
Soho House
SoHotel
Soldier, Sailors &
Airmen Club
Solita Soho Hotel
St. Giles-The Court
St. Giles-The Tuscany
St. Regis New York
The Standard Hotel
Stanford
Stay NY
Staybridge Suites
The Strand
The Surrey
The Time
Thompson Lower East Side
Travel Inn
The Tribeca Grand Hotel
Trump Hotel Soho
Trump Hotel & Tower Intl
Union Square Inn
University Club
Upper Yorkville Suites
Vanderbilt YMCA
The Vincci Avalon
W Downtown
W New York
W Times Square
W Union Square
Waldorf Astoria
Wall Street Inn
Warwick Hotel
Washington Jefferson Hotel
Washington Square Hotel
Wellington Hotel
West 57 by Hilton
Westin New York at
Times Square
Windsor Hotel
Wingate Hotel
WooGo Apartments
World Center Hotel
Wyndam Garden Chelsea
Wyndham Garden
Times Square South
Yale Club
1600 Broadway Lobby Desk
34th Street Partnership Penn Station Visitor
Center
34th Street Partnership
Kiosks
911 Memorial
Albella
Amtrak Acela Lounge
Angelika Theater
Azalea Restaurant
B.B. Kings
Banana Republic
Bangkok House
Belgian Mission U.N.
Beyond Thai Kitchen
Bill’s Gay Nineties
Bloomingdales
Bodies Exhibit
Bombay Palace
Brazil Grill
Breeze Restaurant
Broome St. Bar
Bruni Trinidad
Bryant Park Kiosk
Cancun Mexican Restaurant
Continental Guest Services
Corte Café
Cosmic Comics
Dave & Buster’s
Dave’s New York
Go Airlink Shuttle
Grand Central Partnership
Gray Line Tours
Visitor Center
HA Comedy Club
Heartland Brewery
Hooters
Ichi Umi
Ishihama Restaurant
Ivy’s Bistro
Jerry Orbach/Snapple
Theater
Katz’s Deli
Lincoln Square
Betterment District
London Terrace
Lower East Side
Tenement Museum
Macy’s Visitor Center
Madame Tussaud’s
Wax Museum
Manhattan Judaica
MARS 2112
Matt Umanov Guitars
Mobile City
NINJA NEW YORK
NIRVANA
Northface
NY Parks Department
NYC & Co. Chinatown
NYC & Co. Financial
District
NYC & Co. Harlem
NYC & Co. Visitor Center
NYU Info Center
Original Vincent’s
Paesano’s
Pongsrai Thai
Propel
Ripley’s Believe It Or Not
Saks Fifth Avenue
Schumer Wines
Seeda Thai
Shanghai Cuisine
Siam Inn
Sirva Relocations/
DJK Residentials
St. Elizabeth Ann Seton
Shrine
Stand 4 Restauruant
Sunshine Theater
Suzie’s Restaurant
Tavern on the Green
Visitor Center
Tent & Trails
Times Square Visitor’s
Center
Tio Pepe
TKTS Downtown
Tony DiNapoli
Toys ‘R Us Times Square
USO North Wing Port Authority
YMCA
Inset photo: Waldorf =Astoria
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CITY GUIDE is the Market Leader
CITYGUIDENY.COM
CITY GUIDE leads when it comes to
reach, frequency, and overall value.
CITY GUIDE
IN NEW YORK
WHERE
3,100,000
1,692,000
1.0
1,692,000
Weekly
Monthly
0.8
Monthly
260 (92%)
2000.6(75%)
200 (75%)
Digest
Near standard
Near digest
Monthly Cost
$5,413.00
$ 7,716.00
$ 7,716.00
Annual Cost
$64,950.00
$ 92,592.00
$ 92,592.00
Annual Circulation
Frequency
Hotel Distribution
Format
Circulation CPM
CITY GUIDE
0.4
0.2
0.0
$ 54.72
$20.95
has the highest circulation, and the lowest CPM
cost per thousand
circulation
3500000
60
3000000
50
2500000
40
2000000
30
1500000
20
1000000
10
500000
0
$ 54.72
CITY
GUIDE
IN NEW
YORK
WHERE
0
CITY
GUIDE
IN NEW
YORK
WHERE
• All circulation figures based on BPA.
• Rates, frequency and CPMs based on current media kits for all publications listed.
• Monthly and annual costs based on half page 4C rates: 52 week rate for City Guide and published 12X rate for In and Where.
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spec | publishing schedule
CITYGUIDENY.COM
1/2h Page
Horizontal
1/2 Page
Vertical
Full Page
1/4 Page
Vertical
1/4h Page
Horizontal
1/8 Page
1/14 Page
Trim Size: 5 5/16” x 8 1/2” (5.3125” x 8.5”)
SPECIFICATIONS
PAGE SIZES
Full Page (Non-Bleed) Full Page Bleed Two-Page Spread Bleed FRACTIONAL AD SIZES
4 3/4” x 8”(4.75 x 8)
5 9/16” x 8 3/4”(5.5625 x 8.75)
(live area 4 3/4” x 8”(4.75 x 8)
10 7/8” x 8 3/4”(10.875 x 8.75)
(live area 10 x 8)
1/2 Vertical 1/2 Horizontal 1/4 Vertical 1/4 Horizontal 1/8 1/14 2 3/16” x 7 1/2”
4 3/8” x 3 5/8”
2 3/16” x 3 5/8”
4 1/2” x 1 3/4”
2 3/16” x 1 3/4”
2 3/16” x 1”
SUPPLIED ADS
Digital file of ads from advertisers or their ad agencies can be
e-mailed as high resolution PDF, EPS (outlined), or TIFF file. Files
can also be sent on CD or ZIP disk, and must be Mac compatible.
Ads created in QuarkXpress & InDesign (Mac platform preferred)
should include: fonts (no stylized or TrueType fonts), artwork and
photos (saved as TIFF or EPS files – CMYK – at least 300 dpi).
FTP site:
http://davlermedia.ftpww.com/uftp
Host: davlermedia.ftpww.com
Login: cgads
Password: davler
PUBLISHING SCHEDULE
Series
Closing
Dates
12-10
10/15/10
13-10
1-11
2-11
3-11
4-11
5-11
11/12/10
12/10/10
1/7/11
2/4/11
3/4/11
3/30/11
2010-2011
Publication Dates
2011
Publication Dates
Series
Closing
Dates
12/2
6-11
4/29/11
12/9, 12/16, 12/23, 12/30
1/6, 1/13, 1/20, 1/27
2/3, 2/10, 2/17, 2/24
3/3, 3/10, 3/17, 3/24
3/31,
4/7, 4/14, 4/21
4/28,
5/5, 5/12, 5/19
7-11
8-11
9-11
10-11
11-11
12-11
5/27/11
6/23, 6/30,
7/7, 7/14
6/24/11
7/21, 7/28,
8/4, 8/11
7/22/11
8/18, 8/25,
9/1, 9/8
8/19/11
9/15, 9/22, 9/29, 10/6
9/16/11 10/13, 10/20, 10/27, 11/3
10/14/11 11/10, 11/17, 11/24, 12/1
11/11, 11/18, 11/25,
5/26,
6/2,
Inset photo: Top of the Rock
6/9, 6/16
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CONCIERGES
CITYGUIDENY.COM
Hotel Concierges speak on behalf of CITY GUIDE
“Our guests just love the maps.
[It’s] the tourists’ favorite.”
— George Domenick,
Ritz Carlton, Central Park
“CITY GUIDE has the great advantage of being a weekly publication as
opposed to a monthly, which give us a more frequent update as to what is
happening on our city. I also find the theater locator very useful. Their
website is also very user friendly and has a terrific events section which we
— Maria Bortoluzzi, Chief Concierge
use on a regular basis”.
Le Parker Meridien Hotel
“ I applaud CITY GUIDE for continuously providing our visitors a
complete and informative magazine every week. It is compact, easy to
read through and loaded with fun information on everything NYC has
to offer. This little guide always disappears from our desk. Thumbs up!
— Polina Roze, Concierge
Keep up the great work.”
New York Marriott Marquis
“CITY GUIDE is the guide for all our guests—we love its weekly format.
All the content of the theatre, shops, restaurants and attractions is easy to
read and now we promote the website for more ideas, coupons and making
a perfect trip for our guests.”
— Jonathan Henthorne, Concierge
Waldorf Astoria
“CITY GUIDE is prominently displayed behind our desk. The Concierge
and guests enjoy it alike because its convenient in size, is a weekly so the
information is updated regularly. We make great use of the theater map as
well to direct guests to the show they want to see”
— Melody Williamson, Chief Concierge
The Plaza Hotel
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CITY GUIDE ONLINE
CITYGUIDENY.COM
Boost your response with
CITY GUIDE’s Online Promotion Package
475,000 monthly visits | 300,000 unique visitors/month | Average of 10 page views per user *
CITYGUIDENY.COM offers an extraordinary opportunity for advertisers to extend their reach to consumers
online across multiple touchpoints. This package includes:
LISTINGS
As a part of this package, your listing will rise to the top of our search results. Benefits include:
• Top positioning in search results
• Rotation in sponsored section of search results
• Microsite/webpage that gives site visitors more details about your business
- Photos, descriptions, graphics, links
• Response generating connection to “Give me more information” form
• Hot link to your website
Display Ads
Generate awareness among our targeted users during their site session. Your ads will rotate
among ad positions described below. Display ads create familiarity and help your business to
stand out from other choices available to NYC visitors. These ad units include:
• Banner ads (468x60) or (728x90)
• Uptown box ads (300x250)
• Downtown box ads (300x250)
• Skyscraper (160x600)
• Featured Activities Tiles (125x125)
- Sightseeing - Shopping - Where to Eat - What to do
coupon Offers This high visibility ad position is for businesses that use incentives to drive traffic. Options
are the top left ad box on all pages and the dedicated “Coupons and Discounts” page.
This option is both response generating and trackable.
• Offer links to your site
• Links to offer “print out” page
E-newsletter Each week City Guide emails a weekly newsletter to future New York City visitors with an
interest in shopping, dining, sightseeing, lodging, and other activities
* Source: Google Analytics, October 2010
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CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
LISTINGS
Listings by category on the home page link to full category listing, and to advertiser microsites.
LISTINGs page
microsite page
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CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
Display Advertising Positions
Display advertising rotates among
these positions/ad units throughout
the site – and on the home page.
Banner ads
468x60 or 728x90 px
Uptown box ads
300x250 px
Featured
Activities Tiles
125x125 px
Skyscraper
160x600 px
Downtown box ads
300x250 px
NYC’s
o r igin a l
CITY
GUIDE
s ince
1982
CITY GUIDE ONLINE
CITYGUIDENY.COM
Advertising Units
Money Saving Offers
Large ad units on the top left of every page and offer listings on a dedicated “Coupons and Discounts” page.
featured coupon of the day
Link to Coupons and Discount page
Example
coupon page
coupons & Discounts page

CityGuideNY

Transcription

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