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JANUTOL
2015
THE CADILLAC & LASALLE CLUB MUSEUM
The Cadillac & LaSalle Museum & Research Center, Inc. (the CLCMRC) was founded by the Cadillac &
LaSalle Club in 1995. The CLCMRC is separate from, although related to, the Cadillac & LaSalle Club.
The CLCMRC is a 501 (c)(3) Michigan corporation. As such, gifts and donations are tax-deductible as
charitable contributions to the fullest extent permitted by law.
Following the founding an extensive planning and site location search period ensued. The site search
included the possibility of either a stand alone facility or partnering with another museum. In 2010 the
CLCMRC board of directors voted unanimously to partner with the Gilmore Car Museum in Hickory
Corners, Michigan. The Gilmore Carriage House was leased. In it the Cadillac Gallery was established
to display Cadillacs, LaSalles and related memorabilia until the museum building was constructed.
Initiated concurrently in 2010 was the Celebrating the Standard capital campaign to raise the funds
required to construct the permanent museum building. Several building designs were considered. The
building design evolution story is chronicled on the February photo of this calendar.
In the summer of 2013, the CLCMRC board authorized construction of the new museum building.
Ground breaking occurred on September 29, 2013. The ceremony included an Iwo Jima style raising
of a very rare 1930s Cadillac and LaSalle sign. Construction activities met with brutal winter weather
that included record snowfalls and numerous sub zero temperatures. But the construction progress
continued. Surprisingly, the keys to the museum building were received on August 15, 2014, only six
weeks later than scheduled. In the brief six week period that remained until the Grand Opening the
interior displays were designed, built and positioned, signs were selected and erected, lights were
installed and adjusted and numerous details addressed.
The Grand Opening occurred as planned on September 28, 2014. It was a spectacular warm, fall
day with a picture perfect blue sky and an overflow crowd of Cadillac and LaSalle enthusiasts. The
ceremony incorporated a tradition used by dealerships throughout the 1940s and 1950s to heighten
customer anticipation prior to new car announcements. The showroom windows were covered with
paper and a “teaser” sign. These remained and were removed on the new model announcement. The CLCMRC also has an off site facility in which data on Cadillac Motor Car, Cadillacs and LaSalles
are archived. Archives services are available to enthusiasts, automotive writers, authors, historians,
teachers and the general public. Visit our website: cadillaclasallemuseum.org
Photo credits: Bill Van Luven, Tim Coy, Steve Brown, Fred Wood The CLCMRC is not related to the GM Heritage Center which is
owned by General Motors.
Printed by Janutol Printing,
Detroit, MI
Visit our website: janutolprinting.com
Production Notes:
Plates imaged on a Glunz and Jensen iCtP PlateWriter 8000
Ink: Alde-Ott, Chicago, IL Print-Star Ink Series (lo-voc, vegatable oil based)
Coatings: Actega/Kelstar flood Satin Aqueous, Spot Gloss UV on pictures,
Raised spot UV on outer cover
Calendar photos.indd 14
11/6/2014 9:59 AM
Upper photo - Gilmore Car Museum grounds ca: 2010
LowerCadillac
photo lower
clockwise - Carriage House, Cadillac Gallery signage, Early car display, Later car display
1962
Series center
6247 Coupe
Owner: Christopher Sterle
Las Vegas, Nevada
Photo: Ed Pentesco
2015
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CLCMRC & CLC Board Meetings
Scottsdale, Arizona
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MARTIN LUTHER
KING JR. DAY
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Calendar photos.indd 13
11/6/2014 9:59 AM
1936 Cadillac Series 5323 Fleetwood 7 Passenger Touring Sedan
Owner: Frank Kilpatrick
Sonora, California
2015
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PRESIDENTS’ DAY (US)
HERITAGE DAY (CAN)
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ASH WEDNESDAY
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NOTES:
Calendar photos.indd 12
11/6/2014 9:59 AM
Clockwise from top: Museum groundbreaking September 29, 2013; Sign announcing the construction;
Iwo Jima
styleSeries
raising
of the
1930s Cadillac
1952
Cadillac
6267X
Convertible
Coupe& LaSalle porcelain enamel sign
Owner: Lars Sjostrom
Linkoping, Sweden
2015
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DAYLIGHT SAVINGS
BEGINS
PALM SUNDAY
NOTES:
Calendar photos.indd 11
11/6/2014 9:59 AM
Clockwise from upper left: Steel skeleton of the museum building; Tyvek and aluminum outer panels being installed;
GlassCadillac
installation;
1957
Seriesconcrete
6237SDXpouring
Elsorado Seville Coupe
Owner: Randy Cummins
Alpine, Utah
2015
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GOOD FRIDAY
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PASSOVER
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5
EASTER
NOTES:
31
M
Opening September 28, 2014 Clockwise from upper left: Museum president Paul Ayres emcees the ceremony; Showroom windows covered with paper and a 1948 era new model teaser sign; Ribbon cutting. L to R - Paul Ayres - museum president,
Alan Haas
- past
president
co-chair, Bill4-Door
Andreson
- site and building committee chair, Dave Ritchie - CLC president, Tim Pawl - past
1940
LaSalle
Series
5229 &Convertible
Sedan
Owners: Bill
& Melanie
Porterstreet
Portsign
Saint
Lucie,ofFlorida
Mark
Losh
Photography,
president,
curator
& co-chair;
in front
museum;
Front
museum
entranceInc.
adorned with ribbons
useum10Grand
Calendar photos.indd
11/6/2014 9:58 AM
2015
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ARMED FORCES DAY
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VICTORIA DAY (CAN)
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Calendar photos.indd 9
11/6/2014 9:58 AM
1937 LaSalle convertible sedan in the showroom
1976 Cadillac Series 6EL67 Fleetwood Eldorado Convertible
Owners: Mike & Shelley Magden
Aurora, Ohio
2014
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NOTES:
FLAG DAY
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CLC GRAND NATIONAL
Badger Region
Milwaukee, Wisconsin
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NOTES:
Calendar photos.indd 8
11/6/2014 9:58 AM
1918 Type 57 Cadillac touring car - used in WWI
1941 Cadillac Series 6267D Convertible Coupe
Owner: Scott Anderson
Lynnwood, Washington
2015
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INDEPENDENCE DAY
(US)
CANADA DAY (CAN)
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Calendar photos.indd 7
11/6/2014 9:58 AM
1931 Cadillac Series 355A V8 5 Passenger Sedan
1928 Cadillac Series 341A Sedan; 1938 Cadillac Series 75
Owner: Colin Christie
Las Vegas, Nevada
Photo: Ed Pentesco
2015
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CLC DRIVING TOUR • Motor City Region • Detroit, Michigan
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Calendar photos.indd 6
11/6/2014 9:57 AM
Left to right in photo: 1957 Cadillac Eldorado Brougham; WWII 346 cu in Cadillac tank engine and Hydromatic
transmission;
1940 5027
Cadillac
5 passenger sedan with dual side mounted spare tires
1939
LaSalle Series
Coupe
Owner: John Jipson
Las Vegas, Nevada
Photo: Ed Pentesco
2015
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PATRIOTS DAY
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YOM KIPPUR
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Calendar photos.indd 5
11/6/2014 9:54 AM
The 26 foot LED back lighted Cadillac script accents the display of 1961 through 1991 Cadillacs
1959 Cadillac Series 6337 Coupe de Ville
Owner: Frank Nave
Roanoke, Virginia
2015
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COLUMBUS DAY (US)
THANKSGIVING
DAY(CAN)
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Calendar photos.indd 4
11/6/2014 9:53 AM
1993 Allante convertible coupe Indy 500 Pace Car festival & track car
1954 Cadillac Series 6237DX Coupe de Ville
Owner: Gary DellaVecchio
Oxford, Connecticut
2015
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DAYLIGHT SAVINGS
ENDS
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VETERANS’ DAY (US)
REMEMBRANCE DAY
(CAN)
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THANKSGIVING DAY
(US)
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NOTES:
THE MUSEUM BUILDING
In 1948 General Motors published a book that contained fifteen dealership architectural design renderings. The book offered various designs to
encourage dealers to update their facilities in preparation for the post World War II demand for automobiles that was forecast for the 1950s.
Design $5 was selected by the Cadillac & LaSalle Museum & Research Center building committee to be used as the basis for the design for
the museum building. A short time after the design was approved an article with photographs of the newly remodeled Pemberton Cadillac
dealership in Toledo, Ohio was discovered in the museum archives in a 1949 issue of the Cadillac Serviceman. The similarity is striking! Additional
Cadillac dealerships constructed using the same basic design have also been identified in New Jersey and Illinois.
Information provided by Steve Taylor, owner of Taylor Cadillac, the successor to Pemberton Cadillac, provided additional information. The
design concept was a collaborative effort among Cadillac, General Motors and the head of design at Libby Owens Ford (LOF) Glass. The use
of floor to ceiling plate glass in showrooms was a departure from the usual practice at that time. It enabled excellent views of the vehicles in
the showroom from the street. The Pemberton Cadillac dealership design was featured in architectural seminars and in articles in architectural
publications.
Calendar photos.indd 3
11/6/2014 9:53 AM
Panoramic view of the El Mirage and Sixteen Cadillac concept vehicles framing a 1/4 scale model of
the 1993
Presidential
Limousine
and armored
1955
Cadillac
Series 6267X
Convertible
Coupe chassis.
Owner: Kenton Shaffer
Centre Hall, Pennsylvania
2015
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HANUKKAH
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BOXING DAY
(CAN)
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NEW YEAR’S EVE
NOTES: