PBL Marketing Sell Sheets CADILLAC cs4 r02

PBL Marketing Sell Sheets CADILLAC cs4.ai
Monday, September 12, 2011, 10:17 AM
REV:02
LICENSED GAMES
BY
Pollard
Banknote
BRING THE ASPIRATIONAL LUXURY
BRAND TO YOUR INSTANT TICKET
LINEUP WITH CADILLAC®!
WHY LAUNCH A
CADILLAC® INSTANT GAME?
• For nearly 100 years, Cadillac® has been
linked to the American dream; an aspirational
luxury brand.
• Popular with professional athletes, entertainers
and speaks to the younger, more urban market.
• The brand consistently receives top rating in
focus testing!
• More than $200 million is invested annually
in promotions on performance and innovation.
• Offer players great prize options such as: Cadillac®
Cars (all models available), a Trip to the Auto Show
in Las Vegas, Gas Cards or Satellite Radios.
• Cadillac® sales have increased 44% and
continues to be the fastest-growing luxury
brand in the US.
Turnkey Integrated Marketing
Support Program:
• The Cadillac® product line appeals to a
desirable instant ticket demographic: 30-50
years (average age is 41), upper middle class.
• Online Focus Testing
• Ticket Design & Prize Structure Development
• Gender split is nearly equal: 54% Male,
46% Female.
• Online Contests, 2nd Chance Draws & Interactive
Games
• The Cadillac® Escalade™ has attracted
younger buyers to the Cadillac® brand and
appears frequently in music videos, tv,
song lyrics and films.
• Special Events & Street Team Management
• Digital & Social Media Campaigns
• Point of Sale Support
• In-depth Analysis of Game Success
General Motors Trademarks used under license to Pollard Banknote Limited Partnership.
LICENSED GAMES
Pollard Banknote Limited
Base Colours
4-colour Process
11-0418-1
Size: 8.5" x 11"
Pollard
Banknote
SUBJECT TO TECHNICAL REVIEW
Overprint Colours
4-colour Process
NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product.
Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.
For M. Hart
By Rhea Merana at 10:53 am, Sep 12, 2011