dubble bubble - Pollard Banknote

PBL Marketing Sell Sheets DB cs4.ai
Friday, June 17, 2011, 3:01 PM
REV:01
By Juanita at 4:01 pm, Jul 04, 2011
LICENSED GAMES
BY
Pollard
Banknote
WITH NOSTALGIC, RETRO APPEAL…
FLAVOR YOUR INSTANT TICKET LINEUP
WITH DUBBLE BUBBLE®!
WHY LAUNCH A DUBBLE
BUBBLE® INSTANT GAME?
• Introduced in 1928, the first ever commercially
successful Bubble Gum.
• Continues to be America’s Original Bubble Gum.
• One of the world’s most recognized candy
trademarks; the first gum to introduce color!
• A pop culture staple with creative marketing
gambits to entice players with compelling
point-of-sale and creative promotional opportunities
such as Bubble Blowing contests.
• Launch the instant ticket with an eye-catching
Dubble Bubble interactive game to attract your
players.
• Over 200,000 points of distribution in the US
& Canada.
Turnkey Integrated Marketing
Support Program:
• An international phenomenon with sales in
over 60 countries on 6 continents.
• Online Focus Testing
• 1998 marked a new image and invigorated
brand.
• Ticket Design & Prize Structure Development
• A half-billion dollar-a-year industry with over
40 million pieces sold per day.
• Online Contests, 2nd Chance Draws & Interactive
Games
• Dubble Bubble’s instantly identifiable logo and
well-known Pud character offer a compelling
assortment of instant ticket options.
• Special Events & Street Team Management
Dubble Bubble
• Digital & Social Media Campaigns
• Point of Sale Support
• In-depth Analysis of Game Success
®: 2011 © Concord Brands, ULC
LICENSED GAMES
Pollard Banknote Limited
Base Colours
4-colour Process
11-0418-1
Pollard
Banknote
SUBJECT TO TECHNICAL REVIEW
Size: 8.5" x 11"
Overprint Colours
4-colour Process
NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product.
Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.
for S. Downie
By Rhea Merana at 12:22 pm, Jun 20, 2011