A China Elite Focus Magazines Publication

MEDIA
KIT
A China Elite Focus Magazines Publication
2015
Targeting
Affluent
Independent
Sophisticated
Chinese
travelers
planning a
leisure trip to
the United
States
In 2015
2,3 million Chinese travelers will visit the U.S.
(+25% from 2014) and will spend more than
$15 billion during their trips. 30% of them are
Free and Independent Travelers (FIT’s) and will
carefully choose by themselves great hotels and
resorts in the U.S., without the help of a Chinese
travel agency.
Luxury Hotels of America is the leading magazine
written in Chinese exclusively about America’s
most beautiful hotels and resorts.
Through our advertisement and sponsored
content opportunities, advertisers can target
affluent Chinese travelers as they plan their trips
to the U.S.
Editorial environment
We have discovered, loved
and published beautiful stories
about:
mustang monument
mandarin oriental
nomad hotel
driskill hotel
luxe travel hawaii
amangiri
wythe hotel
peninsula
waldorf astoria
south coast plaza
shutters on the beach
casa del mar hotel
grande colonial hotel
wigwam resort
amangani resort
wentworth mansion
jefferson hotel
national hotel
grand hotel
miraval resort and spa
weekpanaug inn
queen mary
the sagamore
st regis bal harbour
the gun store
aire ancient baths
nantucket hotel
heywood hotel
FAIRMONT SAN FRANCISCO
south coast plaza
spirit of the wild
heritage boots
otesaga resort
napa valley vintners
grand hotel marriott
castle hotel and spa
nottoway resort
anaheim orange county
And many more.
nevada
florida
new york
texas
hawaii
utah
new york
california
new york
california
california
california
california
arizona
wyoming
south carolina
virginia
florida
michigan
arizona
rhode island
california
new york
florida
nevada
new york
massachusetts
texas
CALIfornia
california
wyoming
texas
new york
california
alabama
new york
louisiana
california
Madeleine Pickens,
Founder & Owner of Mustang Monument
Luxury Eco Resort (Nevada)
Quarterly magazine
Editorial content exclusively about U.S. luxury travel
Text content 100% in chinese mandarin
Fully integrated with Chinese social media networks
EDITORIAL
CONTENT
40% U.S. Hotels (4 & 5 star)
20% U.S. Destinations
20% Real estate investment
10% Luxury Lifestyle (U.S. Brands)
10% Airlines
DIGITAL
DISTRIBUTION
1 %
22 %
55,734 subscribers
iPad (App Store)
Weibo official page
Web & Mobile (on issuu.com)
News Inflight distribution (Airport lounges &
selected hotels)
4 %
74 %
iPad
Web
Weibo
Airport Lounges
Each cover has an average 870,000 impressions
Subscribers’ profile
GENDER
46% Women
54% Men
CITIZENSHIP
92% China
6% U.S.
2% Other
AGE GROUP
21% 25-35
47% 36-45
26% 46-55
6% 56+
OCCUPATION
39% President / CEO / GM
41% Senior executive
10% Other professionals
ANNUAL PERSONAL INCOME
(USD)
11% 50K-100K
18% 100K- 200K
15% 200K- 300K
27% 300K-500K
13% 500K-700K
8% 700K-1M
8% above 1M
TRAVEL TO THE U.S.
14% Never traveled to the U.S.
19% Once a year
24% Twice a year
31% Three times a year
12% More than Three times a year
82% Choose
independently their
destination & hotel
in the U.S. and book
themselves directly.
77% are influenced by
the editorial content
of Luxury Hotels of
America to plan their
leisure trip to the U.S.
71% are influenced by
the advertisements in
Luxury Hotels of
America for their hotel
bookings and
purchase decisions in
the U.S.
68% consider Luxury
Hotels of America as
an independent and
trustworthy source
of information about
the U.S.
Source: October 2014 survey
2015
EDITORIAL CALENDAR
SPRING 2015
Ad close: January 2, 2015
Publication: February 16, 2015
Luxury Real Estate in Florida
Route 66 adventures
Historical hotels in the West
SUMMER 2015
Ad close: April 17, 2015
Publication: May 18, 2015
New York City boutique hotels
America’s best golf courses
Horseback riding in Texas
FALL 2015
Ad close: July 24, 2015
Publication: August 21, 2015
Hunting & Fishing
Buying your ranch in America
The best U.S. domestic airlines
WINTER 2015/2016
Ad close: October 9, 2015
Publication: November 16, 2015
America’s best ski resorts
The best cigar bars & restaurants
Great American travel brands
Rate card
2015
AD & SPONSORED CONTENT OPPORTUNITIES
Media Fees
Per Issue
Frequency
2X
Frequency
3X
Frequency
4X
Production
Fee
Advertisement before editorial
$6,500
$6,000
$5,500
$4,500
-
Advertisement after editorial
$5,800
$5,000
$4,500
$4,000
-
Advertisement after table of contents
$5,000
$4,500
$4,000
$3,700
-
Advertisement
$4,200
$3,900
$3,600
$3,200
-
Four page advertorial
$9,000
$8,500
-
-
$2,000
Six page advertorial
$12,000
-
-
-
$2,500
Ten page special advertorial section
(Destinations only)
$16,000
-
-
-
$2,900
Cover Story + Ten page special advertorial section
$26,000
-
-
-
$3,500
$6,000
$5,500
$5,000
$4,500
-
(Requires pre-approval from Publisher)
Integrated Social Media Marketing campaign on the Luxury
Hotels of America Official Weibo page / Thirty posts
published during a three months period after the issue.
ALL RATES IN USD
MATERIAL SPECIFICATIONS
PORTRAIT VIEW ONLY 768 pixels x 1004 pixels
FILE PNG-24 file without transparency, 264 ppi
COLOR SPACE RGB - sRGB IEC61966-2.1
TERMS & CONDITIONS
All advertisements in China Elite Focus’ Digital Publications will be kept live for one year. If, after authorizing
production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all
production charges incurred by China Elite Focus. If cancellation comes after the ad closing date, the advertiser
is responsible for full production and space fees for the insertion. The number of sponsored content
(advertorials) for an advertiser is limited to two per year and per publication.
The twelve page advertorial with cover story opportunity is subject to limited availability and discretionary
decision of the publisher.
All advertorials contain a link with the advertiser’s website or the website of a retail partner of the advertiser.
LUXURY HOTELS OF AMERICA
A CHINA ELITE FOCUS MAGAZINES
PUBLICATION
ISSN 2326-2214
Publisher: Pierre Gervois
Senior Travel Editor: Elaine Ke
CHINA OFFICE
China Elite Focus Limited
18/F, Wanchai Central Building
89, Lockhart Road
Hong Kong
Tel: (852) 27310602
Fax:(852) 30121522
U.S. OFFICE
China Elite Focus Magazines LLC
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New York , NY10017
Tel: 646-722-2639
Fax: 646-722-2501
ADVERTISING CONTACT
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Suite 401, mailbox 7
New York, NY 10013
Tel: 212-268-3344
Fax: 212-268-3355
Chad Mize
[email protected]
www.chinaelitefocus.com
A China Elite Focus Magazines Publication
HONG KONG - SHANGHAI - NEW YORK
www.chinaelitefocus.com