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2015 WINNERS
2015 WINNERS 2015 WINNERS AMERICANADVERTISINGAWARDS.COM 1 It is my honor and privilege to congratulate everyone on this evening of celebration. With over 40,000 entries across the country, the American Advertising Awards are the world’s largest and statistically the toughest advertising competition. The competition represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest creative standards in our industry. The AAF continues to reflect its core values that help us sustain innovation, creativity, and inclusion. This keeps us on task and requires that we respect a diversity of opinion and people. Our innovative programs continue to fuel excellence in our essential services and brand programs. You are all a part of what we do and we are proud to count all of you as members of the American Advertising Federation. Congratulations to the winners, and the incredible full roster of entrants, and thank you all for being a part of this celebration of the best in our industry. Sincerely, James Edmund Datri President & CEO, American Advertising Federation Greetings and congratulations to all of this year’s National ADDY winners! After three rigorous rounds of judging by advertising industry creative executives, the cream has risen, the ADDY Awards have been presented and this year’s American Advertising Awards winners are crowned. It has been quite a journey. Tonight represents great professional achievement. Statistically, it is more difficult to win a national Gold ADDY Award than any other top advertising creative award. Believe it. It takes great effort and coordination by many people each year to make all the stages of the American Advertising Awards successful. Thank you to the many AAF member clubs for the countless hours that go into their local competitions and awards shows. It also takes hundreds of dedicated judges from advertising agencies and creative businesses around the U.S. to make the American Advertising Awards work. In all cases, these advertising experts donate their time and expertise to the cause, often traveling long distances in order to view and judge the submissions. Thank you to each and every judge for your contributions. Finally, thank you to the members of the National American Advertising Awards Committee (N3AC). This group is comprised of veteran club, district and ADDY Award volunteers who work tirelessly to oversee, coordinate and improve each level of the competition. 2015 National American Advertising Awards Committee: Michele Massey (Vice Chair) Greg Branch (Vice Chair) Marc Eisenberg Ace Evans Pearl Ford-Fyffe Kevin Fullerton Tim Hendrick David Huhnke Paul Lam Mark Landon Lucas Lane Joe Mayernick Sara McCatherine Gina Nacey Alta Stark Barry Wallace Ted Walzl Planning for the 2016 American Advertising Awards competition has already begun. We look forward to seeing more great work from you next year. Thank you to everyone who entered this year. Sincerely, George Riddell Chair, AAF National American Advertising Awards AMERICANADVERTISINGAWARDS.COM 3 GOLD ADDY ® Sales Promotion–Single BRZoom Client: Proximo Spirits Title: Maestro Dobel Tequila “Guitar Case” Sales Promotion–Campaign GROUP360 Worldwide Client: Dr Pepper Snapple Group Title: DPSG Halloween Cans Sales Promotion–Campaign BBDO New York Client: Campbell’s Soup Company Title: Campbell’s Can Costumes Sales Promotion–Campaign Timber Design Co. Client: NewDay Craft Mead & Cider Title: Mead & Cider Bottle Designs 4 2015 WINNERS Sales Promotion–Campaign Brunner CAN SOMETHING MINDLESS CREATE UNIQUE ART? Our client, International Paper, is the largest paper and pulp product company in the world. But digital is becoming the canvas of choice for many, making it crucial for them to reestablish their relevancy in the design world. So they called on us to help make a splash about their new line of paper at the biggest design conference on earth. We did this by posing the question: Can technology truly create art? Our answer? A robot named SENSELESS DRAWING BOT 1. I N T E R N AT I O N A L PA P E R 2014 HOW DESIGN CONFERENCE BOSTON, MA Client: Surf Pittsburgh Title: Surf Pittsburgh POP By posting a photo of the booth tagged with #IPBooth to Instagram, visitors vied to receive one of 40 unique pieces of art given away each day. Each piece of art was signed by the robot and its creators. As a result of the artwork’s popularity, Instagram shut down our account, believing we were spammers due to the rapid surge in engagement. By the end of the conference, we had done more than start a buzz about paper. We had kindled a deeper conversation. Each day, SENSELESS created a random graffiti mural on a wall lined with our client’s new archival paper. Sales Promotion–Trade Show Exhibit McKee Wallwork + Co. Client: International Paper Title: HOW Booth MURAL DAY ONE MODEL OUTFITS AND ENTRANCE WALL ART PIECES PREPPED FOR GIVEAWAY ART PIECES FROM DAYS ONE AND T W O Sales Promotion– Branded Environment Whiskey Design Client: Boulevardia Title: Boulevardia Environmental Sales Promotion–Branded Environment Fox Restaurant Concepts Client: Flower Child Title: Flower Child AMERICANADVERTISINGAWARDS.COM 5 S Collateral Material–Single Love Advertising Client: Sam Houston Area Council Boy Scouts Of America Title: Leaders Of Tomorrow Collateral Material–Single Love Advertising Client: Sam Houston Area Council Boy Scouts Of America Title: Leaders Of Tomorrow Collateral Material–Cover Tacoma Rainiers Baseball Club Client: Tacoma Rainiers Baseball Club Title: “We R Tacoma” Ticket Renewal Piece Collateral Material–Magazine Design Hallmark Client: 5 Points Creative Union Title: 5 Points Zine 6 couts become confident and accomplished men, strong leaders, upstanding citizens of great character – and they’ve been having fun doing it for more than 100 years. Men who have spent time in the Boy Scouts of America (BSA) during their formative years have learned to strengthen and expand themselves, their families, their communities, and their country. Scouts are taught to make the right decisions in every capacity and challenge themselves to achieve that which is noteworthy. Every single day across this nation – from the most powerful political offices and Fortune 500 boardrooms, to family dinner tables and schoolyards – the positive principles of the Boy Scouts of America loom large. Not every Scout goes on to become a CEO or the President of the United States. Not every Scout becomes a U.S. Supreme Court Justice. Not every Scout becomes a Nobel Laureate, or wins the Pulitzer Prize, or earns the Congressional Medal of Honor. Not every Scout gives his life to save another. But all Scouts learn to live principled lives – 2015 WINNERS Collateral Material–Book Design Ocean & Sea Client: Ocean & Sea Title: The Daydreams Project Collateral Material–Book Design Hornall Anderson Client: Hornall Anderson Title: We Are an Open Book Collateral Material–Campaign Brunner Client: Surf Pittsburgh Title: Surf Pittsburgh Posters Direct Marketing–Other Merchandise BBDO New York Client: CVS Health Title: The Last Pack AMERICANADVERTISINGAWARDS.COM 7 Out-Of-Home–Flat McGarrah Jessee Client: Spoetzl Brewery Title: Shiner “Bottle Opener” Out-Of-Home–Flat BBDO New York Client: Mars Chocolate North America/Snickers Title: Snickers Window Out-Of-Home–Interior Animated Colle+McVoy Client: Colle+McVoy Title: Caribou Coffee: Pinterest Board Out-Of-Home–Exterior Still or Static Leo Burnett Chicago Client: McDonald’s Title: Happy Meal Bus Shelter 8 2015 WINNERS Out-Of-Home–Campaign Sukle Advertising and Design Client: Denver Water Title: Denver Water High Efficiency Toilets Out-Of-Home–Campaign BBDO New York Client: Foot Locker Title: All Runners Welcome Out-Of-Home–Campaign Adams Outdoor Advertising Client: Sonic Drive-In Title: Sonic Straws Non-Traditional Advertising–Single the community (la comunidad) Client: Converse Title: Fight The Gray AMERICANADVERTISINGAWARDS.COM 9 Consumer Or Trade Publication– Four-Color Alma Ad Client: Greenworks Title: Greenworks Species Consumer Or Trade Publication– Four-Color Alma Ad Client: Greenworks Title: Greenworks Species Consumer Or Trade Publication– Four-Color Alma Ad Client: Greenworks Title: Greenworks Species Newspaper–Four-Color MGH Client: OLD BAY Title: OLD BAY Baltimore Sun Print 10 2015 WINNERS Newspaper–Black and White BBDO New York Client: Foot Locker Title: All Runners Welcome Digital Advertising–Products Grow / Heat / Google Creative Partnerships Client: EA Sports / Google Title: Madden GIFERATOR: A Google Art, Copy & Code Project Digital Advertising– Single Platform Consumer RPA Client: American Honda Motor Co., Inc. Title: HHD Skeletakeover Digital Advertising– Single Platform Consumer Leo Burnett Chicago Client: Esurance Title: #EsuranceSave30 AMERICANADVERTISINGAWARDS.COM 11 Digital Advertising–Single Platform Consumer Leo Burnett Chicago Client: Procter & Gamble - Always Title: #LikeAGirl Digital Advertising–Campaign RPA Client: American Honda Motor Co., Inc. Title: HHD Social Campaign Digital Advertising–Campaign VML Client: Wendy’s Title: Pretzel Bacon Cheeseburger, Love Songs II Digital Advertising–Campaign BBDO New York Client: Lowe’s Title: Tap Thru 12 2015 WINNERS Digital Advertising–Mobile VML Client: Union Station Kansas City Title: Living History at Union Station Digital Advertising–Mobile VML Client: Guide Dogs Association for the Blind Singapore Title: Guide Dots Digital Advertising–Mobile Goodby Silverstein & Partners Client: Goodby Silverstein & Partners Title: Fart Code Digital Advertising–Games INNOCEAN USA Client: Hyundai Motor America Title: Sonata Spotted AMERICANADVERTISINGAWARDS.COM 13 Digital Advertising– Internet Commercials Venables Bell & Partners Client: Intel Title: Look Inside: Mick Ebeling Digital Advertising–Branded Content > 60 seconds Leo Burnett Chicago Client: Procter & Gamble - Always Title: #LikeAGirl Digital Advertising–Branded Content > 60 seconds BBDO New York Client: Foot Locker Title: HORSE With Harden (Judges’ Choice) Digital Advertising–Branded Content > 60 seconds Venables Bell & Partners Client: Intel Title: Look Inside: Mick Ebeling 14 2015 WINNERS Digital Advertising–Campaign Goodby Silverstein & Partners Client: Adobe Title: New Creatives Digital Advertising–Campaign BBDO New York Client: Lowe’s Title: Tap Thru Television–Products BBDO New York Client: GE Title: Enhance Your Lighting Television–Products McGarrah Jessee Client: Spoetzl Brewery Title: Shiner TV AMERICANADVERTISINGAWARDS.COM 15 Television–Products BBDO New York Client: Mars Chocolate North America Title: Mars Bites Television–Outlets GSD&M Client: RadioShack Title: The Phone Call :60 Television–Services BBDO New York Client: GE Title: Ideas Television–Services BBDO New York Client: FedEx Title: FedEx One Rate 16 2015 WINNERS Integrated Campaigns– Consumer Local Whiskey Design Client: Boulevardia Title: Boulevardia Integrated Campaign Integrated Campaigns– Consumer Local Leo Burnett Chicago Client: Art Institute of Chicago Title: Unthink Magritte Integrated Campaigns– Consumer Regional / National BBDO New York Client: Anheuser-Busch/Bud Light Title: Whatever Happens Integrated Campaigns– Consumer Regional / National BBDO New York Client: CVS Health Title: Health Is Everything AMERICANADVERTISINGAWARDS.COM 17 Integrated Campaigns– Consumer Regional / National BBDO New York Client: Mars Chocolate North America Title: Mars Bites Advertising For The Arts & Sciences– Poster Garrison Hughes Client: Heinz History Center Title: Anticipation Advertising For The Arts & Sciences– Integrated Campaign Leo Burnett Chicago Client: Art Institute of Chicago Title: Unthink Magritte (Best of Show) Public Service–Integrated Campaign Olson Client: Riga Ghetto Holocaust Museum Title: Riga Ghetto Museum Site Redesign 18 ANTICIPATION. Experience the tasty new Heinz Exhibit. Opening September 6th. 2015 WINNERS Public Service–Integrated Campaign Doner takE a CLosEr Look at youth homELEssnEss. takE a CLosEr Look at youth homELEssnEss. Help keep a child off the streets of Northeast Ohio. Text ‘CLEkids’ to 20222 to donate $10 now. 36087_BJCB_KioskPosters.indd 1 takE a CLosEr Look at youth homELEssnEss. Help keep a child off the streets of Northeast Ohio. Text ‘CLEkids’ to 20222 to donate $10 now. #saveCLEkids saveCLEkids.org Help keep a child off the streets of Northeast Ohio. Text ‘CLEkids’ to 20222 to donate $10 now. #saveCLEkids 5/23/14 11:42 AM 36087_BJCB_KioskPosters.indd 2 Client: Bellefaire JCB Title: Take A Closer Look Campaign saveCLEkids.org #saveCLEkids 5/23/14 11:42 AM 36087_BJCB_KioskPosters.indd 3 saveCLEkids.org 5/23/14 11:42 AM Advertising Industry–Broadcast Gorilla Client: Gorilla Title: Gorilla Show Reel Advertising Industry–Direct Marketing / Specialty Items archer>malmo Client: archer>malmo Title: Brainstorm Survival Kit Advertising Industry–Cards Invitations or Announcements archer>malmo Client: Dan and Sallie Price Title: Price Wedding AMERICANADVERTISINGAWARDS.COM 19 Advertising Industry Self-Promotion– Ad / Marketing Club Fluid Client: AAF Utah Title: AAF Utah, Dog-Eat-Dog Advertising Industry Self-Promotion– Single Fluid, Salt Lake City, Utah Client: AAF Utah Title: AAF Utah, Poster Campaign Elements Of Advertising–Logo The Buntin Group Client: Greenlight Medical Title: Greenlight Medical Logo Elements Of Advertising– Illustration Single Schaefer Advertising Co. Client: Fort Worth Zoo Title: Zoo Ball Invitation 20 2015 WINNERS Elements Of Advertising– Illustration Single D4 Creative Group Client: Pond Lehocky Sern Giordano Title: FranPhotography Digitally Elements Of Advertising–Enhanced Lewis Communications Client: Auto & Truck Services Title: The Art of Repair (Mona Lisa) Elements of Advertising– Photography Campaign Cwenar Photography Client: Santisima Title: Dia de los Muertos (Day of the Dead) Elements of Advertising– Photography Campaign Grant Taylor Photography, Inc. Client: Seneca Park Zoo Society Title: Zoobilation 2014 AMERICANADVERTISINGAWARDS.COM 21 Elements of Advertising– Animation or Special Effects Red Echo Post Client: Red Echo Post Title: Desire Elements of Advertising– Animation or Special Effects BBDO New York Client: GE Title: Ideas Elements of Advertising– Animation or Special Effects Bazillion Pictures Client: Union Station Kansas City Title: The Monument Comes Alive Elements of Advertising– Cinematography BBDO New York Client: GE Title: Childlike Imagination 22 2015 WINNERS Elements of Advertising– Music Only Rodgers Townsend DDB Client: The Hartford Title: Interactive YouTube Video Elements of Advertising– Music with Lyrics VML Client: Wendy’s Title: Pretzel Bacon Cheeseburger, Love Songs II: YES, YES, YES Elements of Advertising– Music with Lyrics Heat Client: Electronic Arts Title: Madden Season Elements of Advertising– GPS & Location Technology VML Client: Union Station Kansas City Title: Living History at Union Station AMERICANADVERTISINGAWARDS.COM 23 STUDENT GOLD ADDY Sales Promotion–Packaging Arian Clark School: AIC College of Design Title: Hi-C Rebrand Sales Promotion–Packaging Amber Hall School: Auburn University Montgomery Title: Strike Poster–Single Hilary Commer School: Abilene Christian University Title: Future of Forestry Poster–Single Erik Mendoza School: University of Incarnate Word Title: The Tragedy of Hamlet 24 ® 2015 WINNERS Poster–Campaign Michael Harring School: School of Visual Concepts Title: Black Black Gum Publication Design–Book Cover John Stanko School: USFSP Title: Lullaby Consumer Or Trade Publication– Campaign Richard Funes School: University of North Texas Title: Fix-A-Flat Car Digital Advertising–Social Media Ihsuan Yeh School: Academy of Art University Title: FareShare (Best in Show) Digital Advertising–Mobile Apps Joseph Henson School: The Creative Circus Title: “JotSpot” by Post-it AMERICANADVERTISINGAWARDS.COM 25 Television–Single Tim Wen School: University of Southern California Title: Escape (Judge’s Choice) Integrated Campaigns–Consumer Jacob Thompson School: University of Akron Title: Cleveland Cyclewerks BARS & GRUB Integrated Campaigns–Consumer Daniel Kim School: University of Texas at Austin Title: Dialogue in the Dark Elements of Advertising– Illustration Campaign Dan Brawner School: Watkins College of ArtDesign & Film Title: Alphabots 26 CLUBS & JAMS UNION HALL PIT STOP BAR A cool and relaxed bar with a lounge feel. Music on request. Free wi-fi (WiFi). Reasonably priced cold beers and delicious cocktails, fresh air, and free pool tables. Good company, friendly service, and good stories. A nice place to meet up with wi friends, and meet new people. Enjoy. Located in the heart of Park Slope, after playing bocce ball on one of the two indoor bocce courts, head downstairs to the live music venue. Showcasing acts of every genre on a nightly basis, you’re never quite sure what to expect but it’s i nearly impossible to walk away without becoming a new fan of at least one band. Showcasing acts of every genre on a nightly basis, you’re never quite sure what to expect but it’s nearly impossible to walk away 2015 WINNERS Elements of Advertising– Photography Campaign Britney Kidd School: Portfolio Center Title: Laundromat Elements of Advertising– Photography Campaign Britney Kidd School: Portfolio Center Title: Oneiric Elements of Advertising– Animation or Special Effects Brooke Cardoza School: Ringling College of Art and Design Title: Tactile Sarasota Film Festival Elements of Advertising– Digital Creative Technology Sarai Nunez School: University of Miami Title: Moxxie AMERICANADVERTISINGAWARDS.COM 27 SILVER ADDY Cranford Co. Client: Museum of Automobiles Title: Museum of Automobiles POP Luckie & Company Client: Alabama Tourism Department Title: Alabama Civil Rights Trail Book Collateral Material– Stationery Package Collateral Material–Single ® Sales Promotion–Single BRZoom Client: Q Industries Title: Air Armor Compressor Design Ranch Client: KC Dental Works Title: KC Dental Works Campaign Erin Pace Client: Queen of Hearts Fitness Title: Business Cards Harvest Creative Client: Porcellino’s Craft Butcher Title: Porcellino’s Spices Of Life 3 Advertising Client: Humble Coffee Company Title: Corporate ID Sales Promotion– Branded Environment Collateral Material– Stationery Package Eric Mower + Associates Client: Southwire Title: Southwire Energy Center trim Client: trim Title: summer issue & winter issue H-E-B Client: H-E-B Title: The Market at Stone Oak, Produce Collateral Material–Magazine Design H-E-B Client: H-E-B Title: The Market at Stone Oak, Fish Market Buffalo Exchange Client: Buffalo Exchange Title: 40th Anniversary Airstream Pop-up Shop Push. Client: Uno Restaurants, LLC Title: Uno, Napkins Little Client: Fair State Brewing Title: Fair State Taproom Sales Promotion–Campaign Integer Client: Blue Moon Title: Pumpkins And Pollock Project Red Client: Warped Wing Brewing Co. Title: Warped Wing Brewing Co. Cans EME Design Studio Client: Hillside Coffee & Donut Co. Title: Hillside Branding 28 The Designory, Inc. Client: Audi of America, Inc. Title: Audi Magazine 107 Pattern Client: Pattern Title: Issue 5: The Design Issue Pattern Client: Pattern Title: Issue 6: The Music Issue trim Client: trim Title: Winter Issue Collateral Material–Book Design Sukle Advertising and Design Client: Cochlear Americas Title: Let There Be Sound Atria Senior Living Client: Atria Senior Living Title: Field Notes From an Adventurous Life Tacoma Rainiers Baseball Club Client: Tacoma Rainiers Baseball Club Title: Tacoma Rainiers ‘We R Tacoma’ Ticket Renewal Piece FairfieldNodal Client: FairfieldNodal Title: Fairfield Crawfish Boil Poster KRUHU Client: Papa Joe’s Banjo-B-Que Bluegrass Festival Title: Banjo-B-Que Poster Lewis Communications Client: Auto & Truck Services Title: The Art of Repair (Mona Lisa) Lewis Communications Client: Auto & Truck Services Title: The Art of Repair (Symphony) Collateral Material–Campaign 22squared Client: 22squared Title: Big Green Egg Posters Whiskey Design Client: Boulevardia Title: Boulevardia Posters Goodby Silverstein & Partners Client: Adobe Title: Signature Horror Stories Lewis Communications Client: Auto & Truck Services Title: The Art of Repair (Mona Lisa / Symphony) Cranford Co. Client: Museum of Automobiles Title: Poster Campaign Collateral Material–Card Whiskey Design Client: Boulevardia Title: Boulevardia Key to the Kingdom Collateral Material–Invitation Disney Yellow Shoes Client: Disney Title: Mine Train Press Invite Hickok Cole Creative Client: Hickok Cole Creative Title: Art Night 2014 Invitation archer>malmo Client: Start Co. Title: Start Q archer>malmo Client: Dan and Sallie Price Title: Price Wedding Mississippi Development Authority Client: Mississippi Development Authority Title: Blues Roadtrip Invitation Collateral Material–Announcement Archrival Client: Red Bull North America Title: Red Bull Mega Destiny Kit Direct Marketing–Flat Out-of-Home–Super-Sized WONGDOODY Client: T-Mobile Title: Shred Your Contract Out-of-Home–Campaign Goodby Silvestein & Partners Client: The New York Post Title: Made You Look Non-Traditional Advertising– Single BBDO Minneapolis Client: Hormel Foods-Black Label Bacon Title: Driven By Bacon BBDO New York Client: Foot Locker Title: The Holiday Card That Delivers Non-Traditional Advertising– Campaign Tacoma Rainiers Baseball Club Client: Tacoma Rainiers Baseball Club Title: “We R Tacoma” Ticket Renewal Piece Venables Bell & Partners Client: Reebok Title: ZJet Direct Marketing–3D Edelman Client: PayPal Title: Poemgrams Hakkasan Group Client: Hakkasan Group Title: Corporate Overview Presentation BRZoom Client: Proximo Spirits Title: Jose Cuervo Especial Edición Limitada Press Mailer Consumer or Trade Publication– Four-color Moroch Client: McDonald’s Title: Green Bay Smile/Frown Element Three Client: Jameson & Company Title: Audit Relief Package Alma Ad Client: Greenworks Title: Greenworks Species Direct Marketing–Apparel McGarrah Jessee Client: YETI Coolers Title: YETI Print Moroch Client: McDonald’s Title: Fry Gloves Out-of-Home–Digital or Animated Goodby Silverstein & Partners Client: Cisco Title: Connected Billboard Newspaper–Four-Color BBDO New York Client: Mars Chocolate North America Title: Snickers Bites (Fox/Leopard/Bear) Digital Advertising– Websites, Consumer RPA Client: American Honda Motor Co., Inc. Title: Accord Hybrid Route 66 Tour INNOCEAN USA Client: Hyundai Motor America Title: Sonata Spotted 2015 WINNERS GSD&M Client: Pacifico Title: Discover Pacifico The Tombras Group Client: Chattanooga Bakery, Inc Title: MoonPie.com BASIC Client: Nixon Title: Nixon Digital Platform Olson Client: Riga Ghetto Holocaust Museum Title: Site Redesign GSD&M Client: U.S. Air Force Title: American Airmen, Barrier Breakers MUH-TAY-ZIK | HOF-FER Client: Netflix Title: Netflix Spoil Yourself Digital Advertising– Mobile Websites GSD&M Client: U.S. Air Force Title: American Airmen, Barrier Breakers Digital Advertising– Microsites Trailer Park, Inc. Client: 20th Century Fox Title: Taken 3 Website Digital Advertising–Social Media EVB / Victors & Spoils Client: JCPenney’s Title: Tweeting with Mittens INNOCEAN USA Client: Hyundai Motor America Title: #BecauseFutbol Goodby Silverstein & Partners Client: Comcast/XFINITY Title: #signmytweet Resource/Ammirati Client: Purina Tidy Cats Title: Tidy Cats Kitten Week AMERICANADVERTISINGAWARDS.COM 29 VML Client: Wendy’s Title: Pretzel Bacon Cheeseburger Love Songs II: Desire GSD&M Client: RadioShack Title: The Phone Call BBDO New York Client: GE Title: Childlike Imagination GSD&M Client: RadioShack Title: The Phone Call Social Heat Client: Electronic Arts Title: Madden Season INNOCEAN USA Client: Hyundai Motor America Title: #BecauseFutbol Digital Advertising–Online Publication BBDO New York Client: FedEx Title: Skyscraper Tamarack Publishing Client: Tamarack Publishing Title: Lights Magazine Television–Regional/National, Campaign Cramer-Krasselt Client: MGM Grand Las Vegas Title: MGM Grand Las Vegas April Fools Digital Advertising–Apps Whiskey Design Client: Boulevardia Title: Boulevardia App Leo Burnett Client: Art Institute of Chicago Title: Unthink Magritte Digital Advertising–Video BBDO New York Client: PepsiCo/Mountain Dew Title: Mini Mini-Series Van Winkle + Associates Client: Moda Tequila Title: Word Scramble Heat Client: Electronic Arts Title: Madden Season The Marketing Arm Client: Dove Men + Care / Unilever Title: Calls for Dad VML Client: Wendy’s Title: Pretzel Bacon Cheeseburger Love Songs II: YES, YES, YES Digital Advertising–Campaign Grow / Wieden + Kennedy / Mindshare / Google Creative Partnerships Client: Nike / Google Title: Nike Phenomenal Shot: A Google Art, Copy & Code Project Integrated Campaigns– Consumer Local EVB Client: Red Thumb reminder Title: Red Thumb Reminder MDB Communications, Inc. Client: International Spy Museum Title: #MetroSmartSpy GSD&M Client: RadioShack Title: Goodbye ‘80s Integrated Campaigns– Regional / National BBDO New York Client: Mars Chocolate North America Title: Twix Bites #TBT RPA Client: American Honda Motor Co., Inc. Title: Distracted Driving INNOCEAN USA Client: Hyundai Motor America Title: #BecauseFutbol Leo Burnett Chicago Client: Esurance Title: #EsuranceSave30 Arnold Worldwide Client: Progressive Title: Baby Carrier/Burping/High Chair GSD&M Client: RadioShack Title: Goodbye ‘80s Radio–Regional / National DigitasLBi Client: Maytag Title: Maytag Man Publicis Kaplan Thaler Client: P&G/ ZzzQuil Title: ZzzQuil Sleepline 2.0 Television–Regional / National TV, Single Spots INNOCEAN USA Client: Hyundai Motor America Title: Dad’s Sixth Sense 30 DNA Client: Group Health Cooperative Title: One Goal. Group Health. Advertising for the Arts & Sciences– Broadcast / Electronic / Digital Extra Credit Projects Client: Outdoor Advertising Association of America Title: Art Everywhere US American Gothic Staircase Public Service–Collateral VML Client: Youth Ambassadors Title: I’m Not No One Public Service– Broadcast / Electronic / Digital Northlich Client: Joanie Bernard Foundation Title: Scooter the Neutered Cat Madhouse Client: No Barriers Youth Title: Mudkarts GumCo, Vista Client: Wounded Warrior Homes Title: Veteran Suicide The Buntin Group Client: The Contributor Title: The Contributor Holiday Non traditional Public Service–Campaign R&R Partners Client: Utah Department of Alcoholic Beverage Control Title: Ruin A Teen’s Story Advertising Industry Self Promotion– Creative Services and Industry Suppliers Neltner Small Batch Client: Neltner Small Batch & Appleton Coated Title: Retrospective Collection Adcetera Client: Adcetera Title: Remembrances of Pumpkins Past gyro Client: gyro Title: Gyro Chicago Coffee Table Book Push Client: Push. Title: Website Bonfire Red Client: Bonfire Red Title: Thanks for Fueling Our Flame 2015 Corrugated Container Corporation Client: Corrugated Container Corporation Title: Christmas Card, Rail Car Cranford Co. Client: Museum of Automobiles Title: Photography Campaign Fluid Client: AAF Utah Title: AAF Utah Poster, Fight Like A Dog Piston Client: Yakult USA Title: Forever Yakult Advertising Industry Self-Promotion– Campaign WONGDOODY Client: Amazon Title: Story Anderson Design Group Client: Anderson Design Group Title: National Parks Gift Set Leo Burnett Chicago Client: International Delight Title: Whale of a Tale Miller Brooks Client: Miller Brooks Title: The Expedition North Holiday Campaign Leo Burnett Chicago Client: International Delight Title: Zeppelin Elements of Advertising–Visual VI Marketing and Branding Client: Tobacco Settlement Endowment Trust Title: TSET History Documentary Fluid Client: AAF Utah Title: AAF Utah, Poster Illustration Campaign Agent Client: Nebraska Book Company Title: BBQ Splash Illustrations BBDO New York Client: Foot Locker Title: All Runners Welcome Print BBDO New York Client: Mars Chocolate North America Title: Snickers Bites Print Campaign D4 Creative Group Client: Pond Lehocky Stern Giordano Title: Pieced Together Image Studios, Inc. Client: Image Studios Title: Sister Frances Kalman & Pabst Photo Group Client: Kalman & Pabst Photo Group Title: Octopus Dinner: Before and After Jackalope Client: Black Hills Ammunition Title: Brand Photography Sachs Media Group Client: Florida State University Title: Women’s Basketball Photography WINNERS The Designory, Inc. Client: Nissan North America Title: Nissan Juke Color Studio Rodgers Townsend DDB Client: The Hartford Title: Evan BBDO New York Client: GE Title: The Boy Who Beeps Leo Burnett Chicago Client: Firestone Title: Pick Up Bailey Lauerman Client: Union Pacific Title: Answering the Call Bailey Lauerman Client: Union Pacific Title: Carrying a Nation’s Pride Struck Client: glasses.com Title: Isaac Jackalope Client: Black Hills Ammunition Title: Black Hills Ammunition Brand Video Investigation Discovery Client: Imaginary Forces Title: Swamp Murders Launch Spot AMERICANADVERTISINGAWARDS.COM 31 emota, Inc. Client: Illumina, Inc. Title: Illumina Vision BBDO Minneapolis Client: Hormel Foods-Black Label Bacon Title: Driven By Bacon Elements of Advertising–Sound BicMedia Client: Union Station Title: Union Station 100 Years BBDO New York Client: Diageo/Guinness Title: Empty Chair Northlich Client: Joanie Bernard Foundation Title: Scooter Music with Lyrics Red Echo Post Client: Red Echo Post Title: Desire Wabi Sabi Sound, Inc. Client: BioWare Corp. Title: You’ve Been Chosen BicMedia Client: Union Station Title: 100 Years Audiobob LLC Client: Archery 360 Title: Archery 360 Level 2 Audio Client: No Barriers Youth Title: MudKarts MUH-TAY-ZIK | HOF-FER Client: Google Title: Google Emoji GSD&M Client: GSD&M Title: Avoid Humans STUDENT SILVER ADDY Out-Of-Home–Campaign Sales Promotion–Packaging Non-Traditional Advertising–Single John Stanko School: USFSP Title: Revelry Elton Rhee School: Miami Ad School Title: Amnesty International Report Without Fear Alexis Branham School: School of Advertising Art Title: Lava Jacqueline Demers School: Montana State University Title: Honest Air Brandon Stoker School: University of Central Florida Title: Fantaisel Salt Packaging Consumer Or Trade Publication– Campaign Morgan Lynch School: Spokane Falls Community College Title: Koko Origami Chocolate Bar Jessi Knight School: Watkins College of ArtDesign & Film Title: ButterLondon Ad Campaign Poster–Campaign Riley Shine School: University of Texas at Austin Title: Old Bay ® Niaz Zia School: Academy of Art University Title: Hungry for Creativity Maxx Delaney School: Creative Circus Title: Mont Blanc Publication Design–Magazine Design Margaret Urban School: State University of New York at Fredonia Title: Efferention Publication Design–Book Design Andrew Adams School: Sandford-Brown College Title: NEVERMOREEdgar Allan Poe Out-Of-Home–Single Sean Thompson School: University of Texas at Austin Title: Griffith Observatory Walk of Fame 32 Michelle Eisley School: Art Institute of Tucson Title: Home Depot Billboards Caroline Tan School: Miami Ad School Title: Wrigley’s Grab A Piece of Luck Mackenzie Dunn School: The University of Texas at Austin Title: Mrs. Meyer’s Clean Day Mark Fertig School: Susquehanna University Title: Bates Motel Ad Campaign Digital Advertising–Website Greg Stiles School: Spokane Falls Community College Title: Fresh Meat 2014 Emily Hoover School: Liberty University Title: Royalty Digital Advertising–Mobile Apps Adam Lehman School: University Of Central Florida Title: Photosphere Jeff Bleitz School: Ringling College of Art & Design Title: Odyssey Integrated Campaigns–Consumer Visual–Illustration, Single Henry Hikima School: San Diego Portfolio Studio Title: House of Houdini Museum Ariel Tyndell School: Middle Tennessee State University Title: The Decemberists Graham Fisher School: Columbus College of Art & Design Title: Artsee Joshua Bodman School: Columbus College of and Design Title: Sloth Sanctuary Sean Thompson School: University of Texas at Austin Title: Williams-Sonoma Davis Lisa School: Iowa State University Title: Farm Animal Illustration Series Jack Whalen School: Academy of Art University Title: The Every Drop App Visual–Illustration, Campaign Francisco Garcia School: Miami Ad School Title: andoraUnderground Stations Morgan Lynch School: Spokane Falls Community College Title: Prevent Forest Fires Ad Campaign Elements Of Advertising– Copywriting Stephen Chu School: San Diego Portfolio Studio Title: George Washington’s Mount Vernon Museum Visual–Logo Henry Hikima School: San Diego Portfolio Studio Title: Fishing Stats 2015 WINNERS Zie Campbell School: Watkins College of ArtDesign & Film Title: Wanderlust Robin Lindblom School: Art Institute California Inland Empire Title: HAUS of Wonderland Visual–Animation or Special Effects Steven Adams School: Ringling College of Art & Design Title: Cyclical Andres Paz School: Ringling College of Art & Design Surreal Paradise Ed Cheetham School: Ringling College of Art & Design Title: I Believe Joshua Bodman School: Columbus College of and Design Title: Musée Du Louvre AMERICANADVERTISINGAWARDS.COM 33 BIG IDEAS 2015 WINNERS WIN BIG AWARDS Congratulations National ADDY® Winners! www.kpphoto.com AMERICANADVERTISINGAWARDS.COM 35 THE SHOW OF THE BRAVE The great creative work we honored tonight took courage. It also took hard work, passion and probably no small amount of conflict and personal sacrifice. The AAF and the American Advertising Awards Committee congratulate this year’s National ADDY Award winners— and salute all the people whose efforts were involved in every level of the program. ® Special thanks to our marketing partners whose services help make the American Advertising Awards the greatest showcase for American advertising. Ad Campaign Creative Media Planning and Placement Social Media Advertising Campaign AmericanAdvertisingAwards.com 36 Public Relations 2015 WINNERS NOW ONE COMPANY! American Advertising Federation is proud to present our members and supporters with a new member benefit program! With your AAF membership, you can enjoy savings of up to 80% on your office and school supplies from Office Depot and OfficeMax. 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To order online, go to www.officediscounts.org/aaf.html AMERICANADVERTISINGAWARDS.COM 37 About the American Advertising Awards The American Advertising Awards is the advertising Onsite Judges Digital Judges industry’s largest and most representative Lauren Connolly Brian Adams EVP, Executive Creative Director BBDO New York Executive Creative Director, Resource/Ammirati Matt Fera Eduardo Bono Creative Director mcgarrybowen Creative Director Discovery Channel Keith Goldberg Whitney Jenkins Partner & Executive Creative Director Rally Creative Director AKQA national stage of the American Advertising Awards. Olga Reyes Jonathan Schoenberg Entry in your local Ad Club competition is the first Executive Creative Director Lopez Negrete Executive Creative Director TDA Claire Morrisey Kevin Tenglin Creative Director 72andSunny Creative Director TBWA Selection of the most creative entry in each Alan Shen Michelle Tucker category is affected by a scoring process in which Associate Creative Director Leo Burnett Group Creative Director Havas Worldwide competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards —recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the step toward winning a national ADDY. Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. 38 Stanley Yorker Creative Director GlobalHue
