media kit

Media Kit 2016
Media Kit 2016
Maclean’s : Leading the discussion on
what matters most to Canadians
111 years strong –
with 2.3* million
readers – Maclean’s
has never been more
relevant or compelling.
Source: Vividata Fall 2015
When it comes to national and international news, politics,
the economy, social issues and culture, Maclean’s brings an
authentically Canadian voice to the table. Readers love our
fearless features, our mind-jolting opinion, our sense of
humour and our bold design.
Maclean’s is the trusted brand more Canadians choose
than any other current affairs media source in the country.
Our relationship with our audience is akin to a one-on-one
conversation. Join our discussion. Advertise in Maclean’s
and establish communication with the largest audience of
successful, influential and engaged Canadians.
Media Kit 2016
Our Pillars
WHO WE ARE
Maclean’s is committed to providing the sharpest opinion and analysis
on Canadian public affairs, and to leading the conversation about the
issues that matter most to Canadians.
Maclean’s delivers this with a unique, provocative style aimed at
challenging, engaging and entertaining its audiences in the areas of
politics, economy and business, science and technology, society, arts
and culture, education and work .
Whether in print, online, mobile, tablet or at live events, Maclean’s
delivers new and intelligent ways for our audiences to think about and
appreciate the world through a distinct Canadian lens.
Our Audience
Maclean’s connects with Canada’s most influential individuals who wish
to be challenged, informed and entertained. They are opinion leaders in
their spheres of influence and look to Maclean’s for thought provoking
opinion and analysis on public affairs as a catalyst for conversation and
discussion. They are educated, affluent and actively engaged citizens
who are confident in their ability to control their destiny and influence
others. They are passionate about Canada and especially appreciate the
Canadian perspective offered by Maclean’s.
Media Kit 2016
Maclean’s delivers the right content, on the right platform, in the right format, to the right audiences.
Delivering quality editorial content to our audiences of successful, influential and engaged Canadians.
TABLET
MOBILE
ONLINE
ANNUAL/NEW
PUBLICATIONS
Canada’s national magazine
delivers fresh perspective,
in-depth analysis, strong
investigative reporting,
engaging exclusives, and
provocative cover stories.
Includes 100% of everything in
the magazine, plus extra
interactive features and social
networking in a highly readable
and engaging tablet edition.
The new Maclean’s Mobile app offers
analysis, commentary, investigations and
the best stories from the brand designed
specifically for your smartphone, in an
easy-to-use navigate format. It features
five must-read stories every day, the
best of Maclean’s columnists, photo
galleries, and video too.
Leveraging its award-winning
magazine content, Macleans.ca
delivers exclusive online features,
videos, photo galleries and the
latest breaking news.
Informative, entertaining and
surprising, Maclean’s newsstand
special editions shine the
spotlight on topical subjects, and
are available across Canada.
Maclean’s offers a variety of
uniquely Canadian
event programs available for
customized sponsorship.
At 111 years strong – Maclean’s
has never been more relevant or
compelling. On average, readers
spend close to one hour per issue.
As Canada’s first magazine to
launch on iPad, the Maclean’s
app remains one of the strongest
and most captivating apps in
the country. Provides a great
experience for both readers
and advertisers.
The best of Maclean’s and daily stories
too, designed to be accessed anywhere,
anytime, on smartphones and other
hand-held devices.
Canada’s most compelling
online destination for political
commentary and discussion,
social debate and cultural musings
that reflect our country.
2016 annual editions include
The Guide to Canadian
Universities, The College &
University Programs Guide and
The Guide to Canadian Colleges.
High profile live events include
In Conversation with Maclean’s,
the Parliamentarians of the
Year awards, The Welcome to
the Hill Event and other
custom opportunities.
Maclean’s reaches 18% more
readers than the print weekday
edition audience of the Globe and
Mail and National Post combined.
On average, readers spend 3+hrs.
per month experiencing the tablet
edition. This is an exciting time for
advertisers to engage with them!
The number of consumers accessing
the Internet through mobile devices is
expected to soon surpass the number
doing so on personal computers.
Reach a digital audience of
1,367,000 unique visitors/month;
4,278,000 page views/month.
High promotional value for
advertisers. Single sponsorships
of special publications can reach
across all platforms.
Special events give unrivalled
access to government officials
and policy influencers, business
executives and decision makers,
as well as affluent investors
and consumers.
Value
Differentiation
Brand Promise
PRINT
Source: comScore Multiplatform 3 month
average Sept-Nov 2015.
EVENTS
Media Kit 2016
2.3
MILLION
READERS
36k 285k AVERAGE
READERS
PER
COPY
6.8 422,000
Facebook
Likes
twitter
followers
app downloads
Source: comScore Multi-Platform Nov14-Oct 15 12 mth average.
18
the print weekday edition audience of the
Maclean’s Print editions have
% More readers than
Globe and Mail and National Post combined
READERSHIP
MEN TO
WOMEN
54/46
271,000
took 6+ vacations/
trips in or outside
Canada within the
past 12 months
Have non-RRSP
investments
AVERAGE HOUSEHOLD INCOME
$90,604
source: Vividata Fall 2015
839,000
(492,000 Have a household
income of over $125,000+)
READER AGE
48
THE AFFLUENTS
THE INFLUENTIALS
THE ACHIEVERS
Maclean’s effectively reaches Canada’s
most sought-after audience
the affuents
839,000 have non-RRSP investments
853,000 have a self-directed rsp
708,000 intend to purchase an automobile in the
next 12 months
271,000 took 6+ vacations/trips in or outside Canada
within the past months
492,000 have a household income of over $125,000+
212,000 own a vacation home
the influentials
745,000 Managers/Owners/Professionals/Executives
353,000 travelled on business in the past year
337,000 businesses purchase decision-makers
525,000 have a home office/business
the Achievers
1,030,000 have a bachelor’s degree or higher
494,000 have a post-graduate
Media Kit 2016
Contributing Writers The Maclean’s roster of writers and columnists is second to none—widely respected and
refreshingly frank, they lead the national conversation. Go to macleans.ca for an expanded list under AUTHORS channel.
PAUL WELLS
Anne Kingston
Nancy Macdonald
JASON KIRBY
Political Editor
Senior Writer
Western Correspondent
His views out of Ottawa are
fresh and funny, revered
and feared. He’s a mustread for Canadians—and
their political leaders.
She keeps you ahead of the
curve on everything from
food and culture to politics
and social trends.
Writing from Vancouver,
her in-depth investigations
and relentless pursuit of the
whole story set her coverage
apart on the important
issues of the day.
Senior Editor (Economics
and Business)
SCOTT FESCHUK
MICHAEL FRISCOLANTI
Cathy Gulli
Scott Gilmore
Columnist
Senior Writer
Associate Editor
Columnist
Nothing is safe from his
wry and absurdist take on
politics, popular culture
and anything else that
deserves a lambasting.
One of Canada’s leading
investigative reporters,
he digs deep for the
stories you won’t find
anywhere else.
Her coverage digs deep
into national issues,
with a focus on health,
parenting and important
social issues.
Fierce and forthright, he’s
not afraid to take a stand
and question conventional
wisdom on any current
affairs subject.
He uncovers the
fascinating and
informative stories
that matter to everyone.
Media Kit 2016
Digital
Site Features
News • Politics • Economy • Education
Culture • Society • Work • Video
Introducing Macleans.ca: new,
improved and redesigned to deliver on
multiple platforms the rich experience
that makes Maclean’s Canada’s most
read, most indispensible source of
news, opinion and analysis.
We overhauled our design—with easier
navigation, a cleaner look and bigger
photographs—to improve your reading
experience in a digital world, whether
on a desktop monitor, laptop, tablet
or phone. However you want to join in
the national conversation, we are ready
where you are.
What’s not new is our dedication to
delivering essential reading on the
stories at home and around the world
that matter to Canadians. It’s the
award-winning work Maclean’s
has done for 111 years. It’s a job we
take seriously.
From the bold images on the home
page to the distinctive author pages,
we have also reorganized to better
showcase the work that we do best.
The new Macleans.ca brings you face
to face with our authors, including a
drop-down author menu where you
will find all your favourite Maclean’s
voices—yes, even the ones you love
to hate.
The section menu directs you to the
latest news, opinion and analysis, plus
engaging writing on arts, culture,
society, technology, education and
the way we live now.
Maclean’s Politics remains your home
for thought-provoking analysis from
Ottawa, the provinces and abroad.
We’re also there live when news is
unfolding. When Parliament is in
session, QP Live brings political theatre
to your screen with rolling commentary
and analysis. Maclean’s on the Hill, our
weekly podcast, serves up frank talk and
analysis about the news that matters.
Led by the award-winning writers in
our Ottawa bureau, Macleans.ca is the
essential destination for anyone who
cares about politics in Canada.
In our Economy hub, you'll find
economics and business coverage
led by Maclean's economy editor
Jason Kirby and the latest thinking
from Canada's leading economists:
Andrew Leach, Jennifer Robson,
Kevin Milligan and Mike Moffatt.
We’ve reorganized our Education
Coverage to better serve today’s
high school, university and college
students—before, during and after
graduation. In addition to our new
Education section, we’ve added one
devoted to Work, a go-to source
for the latest on employment trends.
Media Kit 2016
Sponsored Events
Reach the
Unreachables
Throughout the year, Maclean’s hosts
a series of unique Canadian events.
Unmatched in their ability to connect private
sponsors with often unreachable audiences,
these events bring together well-informed
readers, government officials and policy
influencers, business executives, investors,
decision makers and affluent consumers.
Sponsors benefit from unrivalled access to
select groups of Maclean’s readership.
IN CONVERSATION WITH MACLEAN’S
thought leaderSHIP series
Designed to spark dialogue and fire up
debate, In Conversation with Maclean’s
offers lively public discussions on the latest
issues impacting Canadians, from politics to
healthcare. Past participants have included
Chris Hadfield, Adam Gopnik, Malcolm
Gladwell, and Dr. Regina Herzlinger.
Maclean’s Thought Leadership Series encompasses
building entrepreneurship, building innovation
and building a better workforce. Attendees
will consist of business leaders, educators and
passionate Canadian thought leaders.
PARLIAMENTARIAN OF THE YEAR AWARDS
Custom Events & Sponsorship
An opportunity like no other, this highly acclaimed
event puts its sponsors at the very epicentre of
political discourse. The Parliamentarian of the
Year Awards is attended by Cabinet Ministers,
Members of Parliament, senior staffers and
policy makers across all party lines. A uniquely
non-partisan occasion in the nation’s capital.
Maclean’s custom event programs provide
sponsors with a custom-built opportunity to
interact with select audiences within our highly
engaged readership. Working with sponsor
participants, Maclean’s will create customized,
turn-key events to meet your campaign
objectives including (but not exclusive to):
TASTE OF MACLEAN’S
•F
ace-to-face interaction with your target audience
Some of Canada’s finest chefs dish up an exclusive
one-time-only menu for an intimate group of
Maclean’s readers. Sponsors and guests mingle
with our savvy “host with the most” – and enjoy
an exclusive dinner featuring a special Q&A with
the chef and Maclean’s food writer, Jacob Richler.
• Relevant content development for
enriched audience engagement
• Integrated multiple media platforms
to enhance your event
Media Kit 2016
Canadian Universities
GuideBook – On sale:
March
Maclean’s College &
University Programs
Guide – On sale: november
From cool campuses and unique
programs to money management
and extracurricular options,
Maclean’s 250 +page guidebook
helps students from coast to coast
make the ultimate decision for their
next chapter of life. In addition,
it also offers advice on student
loans and scholarships, as well as
a selection of residence and other
academic alternatives.
For more than two decades Maclean’s
has led the way in education coverage
with its University Rankings
Issue and Canadian Universities
Guidebook, and its special magazine
reports on Graduate Schools and
Student Satisfaction.
Canada Day Special
Report – ON SALE: JUne
One of our most popular issues.
Maclean’s takes a fresh and informed
look at all things Canadian.
26th Annual University
Ranking Issue – On Sale:
october
Often controversial, always
informative – this definitive ranking
of Canada’s universities makes waves
and headlines across the country.
This is the go-to guide for students,
parents, faculty and policy-makers.
It’s a Canadian classic.
We have done the same for jobs
and employment with a 3-part
national series, plus a special issue
on Programs and Careers. This
special issue provides readers with
a Program Ranking determining
the top university programs in the
country as well as an overview of
college programs across Canada.
Connecting the dots between the
jobs students want and the paths to
get there, this all-new product will
cater to prospective students who
know what they want to study, but
don’t know where to go or what the
difference is between programs,
as well as to those who know what
school they want to go to, but don’t
know what to study.
annual power issue
plus awards –
On Sale: november
What is power? Who really shapes
the direction of the country?
Maclean’s uncovers the answers
to those important questions
with our Annual Power Issue, an
exhaustive and definitive guide
to the people who most influence
national decisions and debates in
Canada. Because influence is about
more than simply passing laws in
Ottawa, the Maclean’s Power Issue
introduces readers to the 50 people
from across the country who really
matter. We offer an insider’s guide
to the politicians to watch, and
take readers behind the scenes
with the country’s true power
brokers. The special package will
run along with Maclean’s Annual
Parliamentarian of the Year awards,
while the Maclean’s iPad edition will
be packed with interactive features
and extras. Drawing on the wealth
of experience of Maclean’s respected
team of journalists on the Hill and
in bureaus across the country, this
year’s Power Issue promises to be
even bigger and better.
Newsmakers of the
Year – On sale: november
Ever popular, Maclean’s big year-end
Newsmakers review highlights the
year’s winners, losers, deal-makers
and breakers, celebrities, heroes and
rogues. Known for its provocative
and cheeky style, this issue
features striking visuals, absorbing
perspectives and plenty of surprises!
Maclean’s Newsmakers has quickly
become a newsstand success story.
Year in Pictures –
on sale: december
Maclean's showcases a stunning
selection of photographs from
the year that was, along with
comprehensive narratives to re-visit
the year's biggest news events.
The year ahead –
on sale: december
The Year Ahead issue is packed
with smart commentary, insightful
features and interviews with leading
thinkers about what’s to come in
2015. We help readers understand
and navigate the trends and drivers
that are going to shape their lives,
from politics and technology to
culture and the economy. Extra
digital features, including interactive
graphics and possibly series of
speakers’ videos available on the
iPad and macleans.ca.
Media Kit 2016
2016 Print Publishing Calendar
COVER DATE
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE –
PRINT
IMPACT DATE –
TABLET
COVER DATE
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE –
PRINT
IMPACT DATE –
DIGITAL
JAN 11
DEC 17
DEC 21
JAN 04
JAN 03
JUL 18
JUN 27
JUN 30
JUL 07
JUL 06
JAN 18
DEC 23
DEC 30
JAN 07
JAN 06
JUL 25-AUG 01
JUL 04
JUL 07
JUL 14
JUL 13
JAN 25
JAN 04
JAN 07
JAN 14
JAN 13
AUG 08
JUL 18
JUL 21
JUL 28
JUL 27
FEB 01
JAN 11
JAN 14
JAN 21
JAN 20
AUG 15-22
JUL 25
JUL 28
AUG 04
AUG 03
FEB 08
JAN 18
JAN 21
JAN 28
JAN 27
AUG 29-SEP 05
AUG 08
AUG 11
AUG 18
AUG 17
FEB 15-22
JAN 25
JAN 28
FEB 04
FEB 03
SEP 12
AUG 22
AUG 25
SEP 01
AUG 31
FEB 29
FEB 08
FEB 11
FEB 18
FEB 17
SEP 19
AUG 29
SEP 01
SEP 08
SEP 07
MAR 07
FEB 12
FEB 18
FEB 25
FEB 24
SEP 26
SEP 02
SEP 08
SEP 15
SEP 14
MAR 14
FEB 22
FEB 25
MAR 03
MAR 02
OCT 03
SEP 12
SEP 15
SEP 22
SEP 21
MAR 21
FEB 29
MAR 03
MAR 10
MAR 09
OCT 10
SEP 19
SEP 22
SEP 29
SEP 28
Guide to Canadian
Universities (SIP)
FEB 3
FEB 8
MAR 14
OCT 17
SEP 26
SEP 29
OCT 06
OCT 05
Mar 28-Apr 4
MAR 07
MAR 10
MAR 17
MAR 16
OCT 24
OCT 03
OCT 06
OCT 13
OCT 12
APR 11
MAR 21
MAR 24
MAR 31
MAR 30
OCT 31
OCT 07
OCT 13
OCT 20
OCT 19
APR 18
MAR 28
MAR 31
APR 07
APR 06
NOV 07
OCT 12
OCT 17
OCT 27
OCT 26
APR 25
APR 04
APR 07
APR 14
APR 13
MAY 02
APR 11
APR 14
APR 21
APR 20
MAY 09
APR 18
APR 21
APR 28
APR 27
MAY 16
APR 25
APR 28
MAY 05
MAY 04
MAY 23-30
MAY 02
MAY 05
MAY 12
MAY 11
JUN 06
MAY 16
MAY 19
MAY 26
MAY 25
JUN 13
MAY 20
MAY 26
JUN 02
JUN 01
Guide to Canadian
Colleges
JUN 20
MAY 30
JUN 02
JUN 09
JUN 08
DEC 19
NOV 21
NOV 24
DEC 01
NOV 30
JUN 27
JUN 06
JUN 09
JUN 16
JUN 15
DEC 26-JAN 2/17
NOV 28
DEC 01
DEC 08
DEC 07
JUL 4-JUL 11
JUN 13
JUN 16
JUN 23
JUN 22
Maclean’s
College & University
Programs Guide
NOV TBC
NOV 14
OCT 24
OCT 27
NOV 03
NOV 02
NOV 21
OCT 31
NOV 03
NOV 10
NOV 09
NOV 28
NOV 07
NOV 10
NOV 17
NOV 16
DEC 5-12
NOV 09
NOV 14
NOV 24
NOV 23
NOV TBC
Dates subject to change. For Regional Edition issue dates, please contact your sales representative.
Double Issue – On newsstands for two consecutive weeks | Perfect Bound – Newsstand Sales Only | Extended Distribution: Quantity TBA
Media Kit 2016
2016 RATE CARD (Gross)
Advertising Information
All magazine advertising runs across print and digital editions
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
NATIONAL 4C
AD SIZE
A
1 TO 6 ISSUES
UNDER 7 PAGES
B
C
D
E
7 TO 13 ISSUES
14 TO 20 ISSUES
21 TO 26 ISSUES
27+ ISSUES
UNDER 7-14 PAGES UNDER 14-21 PAGES UNDER 21-27 PAGES UNDER 27-44 PAGES
Production Process
Printing
High-speed, web offset lithography
Full Page
$40,510
$38,900
$37,680
$36,450
$35,240
DPS
$72,900
$69,990
$67,810
$65,620
$63,450
2/3 Page Horizontal
$31,800
$30,520
$29,560
$28,610
$27,630
1/2 Page Horrizontal
$29,800
$28,620
$27,700
$26,830
$25,920
7.875" Width x 10.5" Depth
Banner
$23,420
$22,490
$21,790
$21,110
$20,390
Bleed Area
1/3 Page Vertical
$20,660
$19,830
$19,210
$18,580
$17,980
1/3 Page Square
$20,660
$19,830
$19,210
$18,580
$17,980
Inside Front Cover
$46,590
$44,740
$43,330
$41,920
$40,520
Inside Front Cover DPS
$80,200
$76,990
$74,590
$72,180
$69,790
Supplied Advertising Materials
Inside Back Cover
$44,570
$42,790
$41,440
$40,120
$38,760
Outside Back Cover
$48,630
$46,680
$45,220
$43,750
$42,290
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to
magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager
(see contact us page) for details. Rogers Publishing does not accept responsibility for material content or
colour trapping.
* All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads
* Regional editions available. Speak to your Account Representative for more information.
Advertising SpecificationS
AD SIZE
trim
Width
Live
Height
Width
Bleed
Height
Width
Height
Binding
Saddle-stitched
Magazine Trim Size
For ads intended to bleed, please add 0.125" beyond trim size
Live Area
Please allow 0.25" of type safety inside trim size
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif
type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is
available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all
colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no
four-colour black text).
Full Page
7.875" x 10.5"
7.375" x 10"
8.125" x 10.75"
Double Page Spread
15.75" x 10.5"
15.25" x 10"
16" x 10.75"
1/2 Double Page Spread
15.75" x 5.25"
15.25" x 4.75"
16" x 5.5"
1Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit.
1/2 Page Horizontal
7.875" x 5.25"
7.375" x 4.75"
8.125" x 5.5"
2Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
1/2 Page Vertical
3.875" x 10.5"
3.375" x 10"
4.125" x 10.75"
3Follow the onscreen preflight process.
1/3 Page Vertical
2.75" x 10.5"
2.25" x 10"
3" x 10.75"
1/3 Page Square
5" x 5.5"
4.5" x 5"
5.25" x 5.75"
Banner Ad
7.875" x 2"
7.375" x 1.5"
8.125" x 2.25"
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6mm) from outside trim edges and include 0.125" (3mm) gutter allowance for saddlestitched spreads or 0.25" (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads
or on single pages adjacent to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
AdDirect Instructions
4Approve your ad.
TM
Upload.Check.Send
Media Kit 2016
Digital Magazine Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that capture
the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
RATE CARD – Digital Editions (Net)
Q3 Avg. Issue
Download
Digital Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
FLARE
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L'actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean's
21,959
$3,237
$3,531
$5,885
MoneySense
23,147
$3,004
$3,278
$5,463
Sportsnet
5,481
$1,085
$1,184
$1,973
Today's Parent
7,331
$1,347
$1,469
$2,449
* Rates subject to change
Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L'actualité, LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet and Today’s Parent are trademarks of or
used under license by Rogers Media Inc. or an affiliate. ©2016
Media Kit 2016
Digital Magazine Ad Specs
The basics
•All apps operate on Adobe Digital Publishing Suite
(DPS), viewer version 27
Orientations
2-page print spread
can convert to...
2 pages vertical
scrolling or...
•Full-page tablet ad size is 768px by 1024px, without
any interactive elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
•For multiple-page ads, vertical or horizontal, ordering is
possible. Please include preference, in the delivery package
as plain text instructions (as a TXT file)
- Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
•If these elements are not built into the layout using DPS
tools, please include all necessary resources in the delivery
package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
•All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at printready resolution
and in their respective colour settings
•Please consider text legibility on tablet; body text should be
larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• Please refer to Optimal Image and Asset Settings
•If an HTML environment negates the user’s ability to
navigate away from the page or access the navigation bar,
then alternative navigation must be incorporated in the
page layout (via a 40px space at the bottom of the page)
•If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an
InDesign layout sized to full-page with the required static
full-page image, in the delivery package
-Video: MP4 format with .h264 encoding, 8-10MB
per minute of video
•Multi-state objects (ex: image galleries, hotspots)
and embedded video/audio clips may be included (see
https://digitalpublishing.acrobat.com/welcome.html
for info)
• Please conform to latest iOS standards
•An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout using
DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info)
- Images: PDF or PNG with resolution no lower than 108ppi
•For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts and links
included), and compatible with Adobe InDesign 6.0
• HTML-coded ads may also be provided, up to full-page size
•Please include a static full-page image of any HTML ad
to be used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
Graphics and Text
HTML ads
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLs, Analytics
•URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)
•If URLs/links are not embedded using DPS tools, please
include full URLs and embedding/placement instructions
in the delivery package in plain text (as a TXT file)
•Third-party tracking/tracking pixels is not supported at
this time
• Please note that HTML ads are only available on iOS devices
Red zone is
reserved for folio
navigation and
will override
any interactive
elements:
40px top and
bottom
Asset Delivery
•Tablet material deadlines
match material close/deadline
for the corresponding print issue
•All assets should be submitted
as a ZIP file via AdDirect:
https://addirect.sendmyad.com
•Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
[email protected]
Media Kit 2016
Contact Us
Emily Doukogiannis
Brand Sales Operations
E [email protected]
Brandon Kirk
National Advertising Sales
E [email protected]
Nathalie Forget
Montreal Advertising Director
E [email protected]
Sandra Ristak
Vancouver Advertising Director
E [email protected]
Roma Huta
Production Manager
E [email protected]
Head Office
Rogers Media Inc.
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
Montréal Office
Rogers Media Inc.
1200, avenue McGill College,
bureau 800
Montréal (Québec) H3B 4G7
T 514 845-5141
West Office
Rogers Media Inc.
180 West 2nd Avenue
Vancouver, British Columbia V5Y 3T9
T 604 872-6372
Rogers Media Inc.
Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media