Leveraging mobile technology in agriculture

2nd Annual Agricultural Policy Conference
Application of Mobile Technology in Agriculture
Moderator: David Nyange, MSU Policy Advisor, Ministry of Agriculture, Livestock & Fisheries
Panel
Freddie Manento, PushMobile
Benedict Sanga, MaxCom
Brian Grant, Africare
Mustapha Mpelembe, Care International
Mdachi Bakari, TAHA
John Kajiba, ESRF
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Why Mobile Solutions
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Wide reach
Tanzania has 35.9 mil mobile phone subscribers (TRCA, 2015) i.e. 4
subscribers per household
4 SMS per person per day (TCRA)
Subscribers check their phones 150 times per days
Proven success – Mpesa
Mpesa,,
35% of households have Mobile money account (GSMA survey, 2014)
Annual MM-money transaction is $17.7 billion or 50% of GDP,\
GDP,\; i.e. $48
mi/day
Low transaction cost
Fast and timely
Gender friendly – GSMA study indicate a narrow disparity in MMMoney use among men and women
Easily integrated into other systems
Mobile Solutions to Agriculture in Tanzania
Project monitoring (Mobile RTS)
Freddie, Manento - PushMobile
E-payment of local government
Benedict Sanga, MaxCom
Nutrition Diagnosis
Brian Grant Africare
e-Agriculture
Customary Certificate Registration
Mustapha Mpelembe,
Care International
Market Information
Mdachi Bakari, TAHA
Mobile Kilimo
John Kajiba, ESRF
1. Project Monitoring – Mobile
Mobile--RTS
A Pilot in 39 Irrigated Rice Schemes under BRN
BRN Monitoring and Evaluation in Agriculture
MDU M&E team would like to know progress during implementation and
impact that interventions have to farmers. For instance:
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Farm area (ha or acres) planted with rice
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If farmers are following the cropping calendar
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The adoption rate of farm technologies e.g. use of fertilizer,
improved seeds, etc
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Rainfall pattern during growing season
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Rice yields
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If production and yield improved because of BRN
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Quantity of rice farmers sold
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Price that farmers received
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Rice stocks could be monitored and communicated with
buyers/millers
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Performance of extension workers in the field
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If farmers have improved their food security and incomes
BRN Results Tracking System in Rice
Features of the Mobile- RTS:
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Farmers interview through SMS in their mobile phones
Mobile survey is more cost effective (traditional surveys cost $100 per
household as opposed $5-10$ by e-system)
Responses are toll free to farmers; further incentives e.g. air-time, lottery
Provide real time data on the implementation of farm activities
Results could be aggregated at different levels – irrigation scheme,
district, region, etc
Results could be mapped (geo-reference )
Questions are sequentially deployed on monthly basis as the cropping
season progress
Only 10 questions per month and 40 in total over the cropping season
Responses are very brief and numbered e.g. 1 for yes
Specific questions could be targeting extension worker and LGA staff
The system could be used to deploy extension messages, input voucher
and monitor weather
Rice stocks could be monitored and information communicated with
buyers/millers
Proposed Results Tracking System
BRN M&E/MDU Team
Farmer in the field
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BRN M&E deploy questions with an alert SMS to farmers
Farmers access questions from MDU through a mobile platform
Mobile platform receives the responses and aggregate them according to BRN format
BRN M&E releases results by individual farmer or aggregate them by irrigation scheme, district, region or whole
population
Farmer’s Questionnaire
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Household Profile - January
Je wewe ni mkuu wa kaya?
Je wewe ni jinsia gani? Me/Ke, una mi
Je mko watu wangapi kwenye kaya?
Je una umri wa miaka mingapi?
Je ni watu wangapi wanafanya kazi shambani?
Je una miaka mingapi?
Ni watu wangapi wenye chining ya miaka 35 hufanya kazi shambani?
Land Preparations and Planting - February
Je shamba ni lako au unakodisha?
Je umeshalima/andaa shamba? Y/H
Je umetumia trekta/power tiller? Y/H
Je umetumia shilling ngapi kutayarisha shamba? Sh.--Je umetayarisha kitalu cha mbegu? N/H
Je umenunua mbegu shilingi ngapi? N/H
Je umetumia mbegu za kisasa?--Je umeajiri vibarua wangapi kuandaa shamba na kupanda?
Je umetumia shilling ngapi kwa vibarua kuandaa shamba na kupanda?
Monitoring/tracking questions
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Analytics | Monitoring and Evaluation
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RTS Implementation Update
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Partnership formed–
formed– MALF, PDU, MSU, Kilimo Trust and PushMobile
MAFC, MDU and PDU consensus on adoption of the system
Mobile--RTS developed
Mobile
Sensitization workshops for extension workers done by zone
Extension workers sensitize their farmers in all irrigation schemes
2,000 phone numbers collected in 39 irrigation schemes
First round of the survey completed in January 2016 based on 2014/15 cropping
season
Results are currently being analyzed and the sample evaluated
Challenges:
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Low literacy rate
Farmers a flooded with multiple messages in their phones e.g. election campaigns, promotions,
etc
Low morale among extension workers and hence inadequate farmers training
PUSH OVERVIEW
PUSH
FOCUS
CONNECTIVITY
INITIATIVES
• Is a privately owned, interactive mobile communications
technology Company. Founded in February 2006, PUSH is
headquartered in Dar Es Salaam, Tanzania with operations in
East Africa and Mozambique.
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Value Added services
Mobile Money
Mobile and digital marketing
Business Solution & Apps
Push for Change
Simu.tv
• In Tanzania we are connected to Vodacom , Tigo, Airtel , Zantel
& Smart which gives us access to 34 million subscribers.
• Our initiatives, rely heavily on mobile phone as the principle
method of engagement, thus through partnership with NGO’s ,
FBO’s and the Networks it is aiming at expanding its reach to
provide the society with services which will add value and
change lives by making communication and information
accessible anywhere and at anytime.
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Our clientele
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Push for Change a wing under Push Mobile has developed partnership and has been responsible for managing successful mobile
services for NGO’s such as :
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UNICEF
UNFPA
Economic Social Research Foundation
NECTA
Management Science Health
Pathfinder International
Save the Children
Ethics Secretariat
Caucus for Children's Right
John Hopkins University
John Snow Inc
Population Service International
Vodafone Foundation
Search for Common Ground
Engender Health
Ministry of Health and Social Welfare
Ministry of Lands
Ministry of Agriculture
Wide World Fund
Greenmash
Mezanineware
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Our proposition
Using the mobile phone technology, we create customized solutions which enables the interactivity between the
public and stakeholders:
ALERT &
QUERY
BULK SMS
AIRTIME
TRANSFER
MOBILE SURVEY
FEEDBACK
SEGMENTATION
FEEDBACK
COLLECTION
VIA A SHORT
CODE
DATA
MINING
MOBILE MONEY
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Our communication strategy
Educate:
Sensitizing
on key issues
Feedback :
Allow public to
reach you
without
restriction
Remind / Alert
: Remind and
stress on issues
, Alerts during
emergency
Our
focus
Collect data :
help in
decision
making
Connect : Public
engagement Two
–way
communication
channel
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2. E-Payment System for Local Government Taxes
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MSU carried a study in 2014 to inform reforms on produce cess by
Local Government Authorities (LGAs)
The study revealed that LGAs received only 28% of the potential
revenue from produce cess
Among other reforms, the study advocated for introduction of Epayment for local taxes to improve efficiency in local tax
administration
The lower efficiency in LGA’s is attributed to:
– Noncompliance partly due to inadequate record keeping
– Revenue leakage due to weak internal control
– Underestimation of revenue projection due to inadequate data
– Weak contracts between LGAs and private agencies
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Cess Revenue Contribute 24 Percent of Local Revenue by
LGAs
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A Synopsis of LGA’s Revenue
GOT ANNUAL NATIONA L BUDGET Sh. 16 – 18 Tri ($10 – 12 Billion)
GOT TRANSFERS to LGAs - $1 Bil.
LGA’s LOCAL REVENUE $75-80 Mil.
PRODUCE CESS Sh. 28 bil ($ 18-20 Mil.)
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Potential Impact of E-Payment System
• Increase LGA’s revenue and hence the capacity
to undertake reforms
• Incentive for local tax compliance due to
convenience in making payments
• Improve data availability of LGAs for better
revenue projection and development plans
• Enhance internal revenue control, transparency
and accountability
• First step in formalizing the large informal sector
in rural areas
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Maxcom Africa is the a native private
company owned by young Tanzanians,
This is an ICT company formerly incubeted
by Tanzania Commission for Sciences,
Maxcom Africa offer various ICT Solutions,
in Tanzania , Burundi and Rwanda, and very
soon will be in Ghana Liberia and Kenya.
SOLUTIONS OFFERED BY
MAXCOM
 LGAS E- Payment Systems
Utilities
Financial E Systems
Transports
Hospitals E management systems
• Kilombero DC is the first DC in the country
to install the E payment system
• We have undertaken the following
procedures for the system to be in place
System development
Field Survey
System test
Training of all stake holders
Ward by ward System Installation
Public Awareness i.e Use of Radios, TVs
and Fliers to inculcate the community
Field visit, Leakages assessment,
Assessment of revenues Trends
Collection
Rice cess
Aug
Sept
Oct
Nov-25 Totals
74,838,076
386,169,500
362,621,492
345,598,614
1,169,227,682
Bus Stand
43,700
1,283,114
1,155,252
960,571
3,442,637
Machinjio
215,305
1,934,222
943,130
642,006
3,734,663
Minerals
29,602
3,539,002
0
0
3,568,604
Maliasili
103,043
1,239,283
678,218
587,859
2,608,403
Markets
728,562
4,392,797
4,060,301
2,684,464
11,866,124
Fishery
640,525
7,510,855
338,000
287,301
8,776,681
Toilets
56,215
1,611,328
1,814,180
1,483,669
4,965,392
0
0
199,018
1,190,002
1,389,020
EVD
0
Total POS Collection
76,655,028
407,680,101
371,809,591
353,434,486
1,209,579,206
API(Remitted)
126,327,714
344,582,048
207,143,043
357,084,265
1,035,137,070
DIFFERENCE
-49,672,686
63,098,053
164,666,548
-3,649,779
174,442,136
LIVE DEMONSTRATION
• http://41.217.201.76:8080/LocalGovernmentAut
horities/index.php/auth/login
Mobile Solutions to Agriculture in Tanzania
Project monitoring (Mobile RTS)
Freddie, Manento - PushMobile
E-payment of local government
Benedict Sanga, MaxCom
Nutrition Diagnosis
Brian Grant Africare
e-Agriculture
Customary Certificate Registration
Mustapha Mpelembe,
Care International
Market Information
Mdachi Bakari, TAHA
Mobile Kilimo
John Kajiba, ESRF