Guidelines und Musterfolien
Transcription
Guidelines und Musterfolien
LEBEN-UND-ERZIEHEN.DE KEY FACTS Description Online subsidiary of well-known magazine “Leben und Erziehen” (living and parenting) from Bayard Media Verlag Extensive information for young parents and expecting mothers Provision of vital information on the individual phases of pregnancy Performance indicators/month 100 tsd. Unique User* 190 tsd. Visits** 329 tsd. PI‘s** Target group * Gender: 73% female Age: 62% of users are between the age of 20 and 39 Education: 49% % with at least Abitur (German high school graduation) Net income: 25% ave a monthly net income of 3.000 € / month *AGOF if 2013-11 I ** IVW 12/2013 Structure of user Gender Anteil Index male 27% 51 femal 73% 155 14 - 19 years 3% 37 20 - 29 years 32% 175 30 - 39 years 30% 171 40 - 49 years 15% 67 50+ years and older 20% 60 Ordinary level 16% 56 Secondary level 23% 73 A level or university degree 59% 169 6% 40 1.000 - 2.000 Euro 26% 96 2.000 - 3.000 Euro 26% 104 > 3.000 Euro 42% 124 Age Education Net income < 1.000 Euro *AGOF if 2013-11 I ** IVW 12/2013 Rates Werbeform Format TKP Leaderboard 728*90 30,00 € Skyscraper max. 160*600 40,00 € Medium Rectangle 300*250 50,00 € Layer Ad max. 500*500 90,00 € Tandem Ad UAP-Format + Layer Ad 100,00 € Banderole Ad 770*250 80,00 € Hockeystick Leaderboard + Skyscraper 70,00 € Wallpaper Leaderboard + Skyscraper + Farbcode 75,00 € Halfpage Ad 300*600 65,00 € Splitscreen Ad 300*600 80,00 € Manhattan Skyscraper 320*740 65,00 € Billboard 770*250 120,00 € Sonderwerbeformen a. A. a. A. The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files). Contact Ströer Digital Media GmbH Stresemannstraße 29 22769 Hamburg Tel.: 040-46 85 67-100 Fax: 040-46 85 67-939 Mail: [email protected] Web: www.stroeerdigitalmedia.de
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