Guidelines und Musterfolien
Transcription
Guidelines und Musterfolien
TESTBERICHTE.DE Testberichte.de 640 Magazines with 450.000 produkt tests KEY FACTS Description More than 500,000 test results from over 650 trade magazines on more than 250,000 products Comprehensive cooperation with all renowned magazine publishers Nearly seamless coverage of the entire German market for professional consumer test results Neutral and independent market analysts Additional features include product information and guide to help consumers make their purchase decisions Relevant traffic can also be booked in Austria (11%) and Switzerland (6%) For internet shopping, the good old consumer test report is still decision factor number one (source: W3B www-user analysis, spring of 2011) Performance indicators/month 4,08 Mio. Unique User* 9 Mio. Visits** 29,9 Mio. PI‘s** Relevant traffic in Austria (11%) and Switzerland (6%) bookable. Target group* Gender: 64% male Age: 23% of users are between the age of 20 and 29 Qualifications: 41% with at least Abitur (German high school graduation) Net income: *AGOF if 2013-11 I ** IVW 12/2013 25% have a monthly net income of 3.000 € Structure of user Gender Anteil Index male 64% 121 female 36% 77 14 - 19 years 7% 79 20 - 29 years 22% 122 30 - 39 years 20% 116 40 - 49 years 23% 104 50+ years 27% 82 Ordinary level 24% 80 Secondary level 32% 99 A level or university degree 42% 119 < 1.000 Euro 13% 92 1.000 - 2.000 Euro 24% 89 2.000 - 3.000 Euro 26% 102 > 3.000 Euro 38% 110 Age Education Net income *AGOF if 2013-11 I ** IVW 12/2013 Variety of topics in the categories Rates Werbeform Format Leaderboard 728*90 40,00 € Skyscraper max. 200*600 50,00 € Medium Rectangle 300*250 65,00 € Layer max. 500*500 110,00 € Tandem Ad UAP Format + Layer 125,00 € Hockeystick Leaderboard + Skyscraper 85,00 € Wallpaper Leaderboard + Skyscraper + Farbcode 90,00 € Halfpage Ad 300*600 80,00 € Manhattan Skyscraper 320*740 80,00 € Button 180*180 30,00 € Banderole Ad 770*250 100,00 € Billboard 770*250 150,00 € The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files). TKP Rates Werbeform Format TKP Sidekick Ad Auf Anfrage 170,00 € (Dynamische) Sidebar Auf Anfrage 80,00 € U-Shape Auf Anfrage 90,00 € Floor Ad Auf Anfrage 110,00 € The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files). Kontakt Ströer Digital Media GmbH Stresemannstraße 29 22769 Hamburg Tel.: 040-46 85 67-100 Fax: 040-46 85 67-939 Mail: [email protected] Web: www.stroeerdigitalmedia.de
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