Basic presentation sixx.de

Ein Unternehmen der ProSiebenSAT.1 Media AG
Unterföhring, January 2013
Germany´s big female vertical
Basic Presentation
sixx – the new female portal
• pooling of TV- and online offerings for the female
target group beneath one brand
• new possibilities of the 360° degree marketing
One strong brand in online and TV
• sixx becomes umbrella brand of female verticals
• sixx.de is programme attendant website and womenonline-magazine
• sixx has a big sister: fem.com
• sixx includes other powerful premium brands
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sixx focuses on quality and premium brands
The strong female vertical is forming new
•
Focus on quality and brand platforms
•
sixx.de and fem.com move closer to the group and
be expanded:
•
•
sixx.de with focus on moving image
•
fem.com with focus on beauty and fashion
Unique, powerful brands with a good target group
structure, special interest or long range are
maintained
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The new bundle of quality women's target group
sixx.de und fem.com stand for quality!
sixx.de offers with stars, style, lifestyle
best Women's Entertainment
fem.com retains the focus on fashion, beauty, lifestyle
sixx-Network
Concentration on a few
premium partners
Premium brands separatly bookable
Unique, powerful brands with a good target group structure, special interest or long
range are maintained
SevenOne T@rgetingSolutions
Efficient and specific targeting
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Our „Must-have“ in the female target group
• sixx is unique
Emotional. Confident. Vivid. Sophisticated.
• sixx is coverage strong
sixx bunches offerings with excellent female affinity
to a bookable, coverage strong allocation unit with
already 2.64 mio. Unique User and 28.80 mio.
PageImpressions monthly
• sixx is female and house holding
sixx is female and has the lucrative target group:
1.81 mio. UU are women, 1.40 mio. UU in the
sixx portal are householders
• sixx is quality
sixx stands for quality: it offers the user best femaleentertainment with the premium content of stars,
fashion, beauty, lifestyle, private and astrology
Sources: AGOF internet facts 2012-11; SevenOne Media; time period single month
IVW 12/2012
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Allocation unit in the sixx portal
sixx portal ThemeRotation
Unique User from 14 y. month, in mio.
sixx Gesamtangebot
2,50
Lifestyle
1,80
Fashion/Beauty/Stars
1,75
Familien & Haushalt
1,10
Kochen & Ernährung
1,09
Stars
1,04
Gesundheit
Beauty
Eltern & Kind
Homepages
0,80
0,74
0,60
0,11
Source: AGOF internet facts 2012-11, SevenOne Media
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sixx – the big female vertical
PIs and Visits sixx
data in mn.
10,0
50,0
43,0
8,0
36,8
35,7
33,2
32,8
33,3
29,9
31,1
31,1
30,0
31,2
28,8
6,0
25,0
25,0
4,0
2,0
7,8
9,0
6,1
6,3
6,3
5,9
6,2
6,5
5,2
5,1
5,8
6,0
5,8
Visits
Dez 12
Nov 12
Okt 12
Sep 12
Aug 12
Jul 12
Jun 12
Mai 12
Apr 12
Mrz 12
Jan 12
Feb 12
0,0
Dez 11
0,0
PIs
Source: IVW 12/2012
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sixx has the modern target group:
female, employed with high income
Sociodemography
Share of structure in %
female
male
70
30
14- 19 years
20- 29 years
30- 39 years
40- 49 years
50 years +
22
28
20
15
15
below 1.000€
1.000 - 3.000€
3.000€ and more
18
51
31
no school…
high school /…
university diploma
in training
employed
unemployed
9
55
36
30
54
16
0
25
50
75
Source: AGOF internet facts 2012-11; SevenOne Media; time period of Ø month
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Partner sites separate bookable
Top Partnersites
Themen
Page
Impressions1
Unique
User1
Anteil
Frauen1
sixx.de
Is the best women entertainment with
stars, style and lifestyle
4.15 mio
0.48 mio
76 %
creadoo.de
Handicrafts & creative, living, handwork,
family and co
1.24 mio
0.39 mio
83 %
dr-gumpert.de
Health, medicine
1.88 mio
0.52 mio
68 %
fem.com
The online magazine for women with
fashion, beauty, lifestyle content
2.50 mio
0.23 mio
73 %
klatsch-tratsch.de
Gossip about German and international
stars
0.74 mio
0.29 mio
57 %
testedich.de
Interesting, informative tests about all
topics. Pure entertainment!
10.03 mio
0.59 mio
67 %
viviano.de
Stars & entertainment, cinema & movies,
news, music
0.67 mio
0.13 mio
68 %
Source: (1) AGOF internet-facts 2012-11; Seven One Media; time period of single month
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sixx with more than 4 million Unique User
Coverage Unique User
Total offer (Data in millions / Ø Month)
Glam
6,00
goFeminin.de
4,63
Brigitte.de
2,95
sixx
2,50
erdbeerlounge.de
1,80
Bunte.de
1,75
0
2
4
6
Coverage Unique User
Total offer (Data in millions / Ø Week)
Glam
1,87
goFeminin.de
1,39
Brigitte.de
0,84
Bunte.de
0,48
erdbeerlounge.de
0,66
Bunte.de
0,48
0
2
4
6
Source: AGOF internet facts 2012-11, time period of average month
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sixx : an attractive target group CPM
sixx compared to leading women sites
advertising material: Super Banner / target group: women from14 y.
Target group TKP
100,00
90,00
ELLE Online
80,00
70,00
60,00
erdbeerlounge.de
50,00
40,00
30,00
BRIGITTE
freundin Online
GLAMOUR.DE
20,00
10,00
0,00
0,00
goFeminin.de
Glam Vertical
BUNTE.de
Frauenzimmer.de
1,00
2,00
3,00
4,00
UU in Mio.
Source: AGOF internet facts 2012-11; SevenOne Media; time period single month
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Pinpoint: Targeting in the sixx portal
Efficient and concerted response to the target group in the strong growing female portal.
TARGETING SEGMENTS
Behavioural Targeting
Geo-Targeting
Age
Gender
Housekeeper
Children in the
household
Product interests
Household income
Lohas
German states
Cities
FORMS OF ADVERTISING & PRICE
Forms of advertising
Price
Display Ads
incl. Expandables /
StreamingAds
Basic: fem.Portal,
current price list
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Contact
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 (0) 89/95 07 – 40
Fax +49 (0) 89/95 07 – 43 99
www.sevenonemedia.de
[email protected]
Sales Region Hamburg
Moorfuhrtweg 17
D-22301 Hamburg
Tel. +49 (0) 40/44 11 16 – 0
Fax +49 (0) 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 (0) 69/27 40 01 – 0
Fax +49 (0) 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 (0) 2 11/4 96 94 – 0
Fax +49 (0) 2 11/4 96 94 – 20
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