Innovating Logistics Solutions in Mexico

People Who Move the World: SB Logistics
Innovating Logistics Solutions
in Mexico
R
aul Saucedo understands what it takes to run a business. With years of on-the-ground experience as a customs officer at
Mexico City’s Benito Juarez International Airport and over a decade of working as regional VP of a global freight forwarding
operation in Mexico, Mr. Saucedo, now Managing Director of SB Logistics (SBL), knew exactly what niche his company could fill
when he founded the startup company in 2008.
“SBL found its market by providing overseas companies a turnkey solution,” Saucedo says. “We bring them immediate access to
their main industries, such as Automotive, High Tech and Aerospace, through our IMMEX and bonded warehouse licenses as well
as our network of Distribution Centers located across the country.”
Even though SBL started as a freight forwarding company, they understand
that end-to-end management of customers’ inventory is their main objective.
Saucedo looked for the solution that could expand SBL’s service to reach
this goal. “Eighty percent of our customers are based overseas. Most of
them have never operated in Mexico before, but they need to. We needed to
build a tailor-made solution for them.
End-to-end management of
customers’ inventory is their
main objective. Saucedo
looked for the solution that
could expand SBL’s service
to reach this goal.
“We first saw WiseTech Global’s products in action when we attended
a logistics conference two years ago,” Saucedo recalls. “Soon after, we
started the conversation about having the right Warehouse Management
System to become the key provider of Vendor Management Inventory
services that our customers demand. Since we’ve launched the system,
we’ve become a strategic partner for the automotive, high tech and
aerospace manufacturers. Offering this solution gives us and them a comparative advantage.
“With WiseTech Global’s software, we can offer medium and small size customers an integrated solution in a market where the
big multinationals operate. We can provide door to production line and/or door to shelf service from any place in the world to any
place in Mexico.”
© 2015 WiseTech Global
Saucedo says that providing enhanced visibility was an issue the company
overcame through technology. “We had the challenge of proving to our
customers that we can take their cargo from any place in the world and
deliver it to the final destination. Today, suppliers from India, Korea, China,
Japan, Spain, Germany, and many other countries all have the online visibility
of their inventories in real time. And they can clearly see the value-added
services we bring them.”
Another major challenge SBL faced was how to satisfy the region’s complex
compliance regulations. “Customs regulations in Mexico are very, very
complicated,” Saucedo remarks. “They’re very focused on managing the
serial number and ‘pedimento,’ which is what we call the formal Customs
entry in Mexico. But with WiseTech Global products, we can guarantee our
customers full compliance in what SBL does.”
“
We’re always seeing
new ways to maximize
the system’s operating
functions and capabilities.
Raul Saucedo
Managing Director, SB Logistics
”
www.sblogistics.com.mx
SB Logistics is focused on:
• cooperating with customers
to develop mutually beneficial
businesses
• integrated customs solutions
international transportation
warehousing and distribution
services
• providing timely and secure high
quality service at the best price
• the development of talent,
commitment, and expertise of our
staff
Founded: 2008
Country: Mexico
© 2015 WiseTech Global
Saucedo concludes that, in addition to the ease of finding new offerings for
customers and venturing into new business areas, SB Logistics is constantly
learning more about the software. “We’re always seeing new ways to
maximize the system’s operating functions and capabilities.”
He offers advice for any operator who aim to scale and succeed at the rate of
SBLogistics: “Dedicate time to learn the system. We’re seeing its true ability
to bring out the true potential of this collaboration. WiseTech’s product has
everything right there. It’s just a matter of learning where and how to make it
work for you.”