No target is unreachable

2014 media kit
c o n n e c t e d
t o
y o u r
No target is unreachable
community & daily newspapers | distribution | targeting | analytics | digital | mobile | QR codes |
video | social media | tradeshows | magazines | commercial printing | fully integrated solutions
Metroland Footprint
Metroland Media Group Footprint
0
2.5
5
10
15
20
OTTAWA
Kilometres
Quebec
Quebec
North Bay Nipissing News
Ottawa East
News
Orleans News
Ottawa West
News
Kanata Kourier
Standard
Ottawa South
News
Nepean /
Barrhaven News
Stittsville News
Almaguin News
Manotick News
Parry Sound Beacon
Star & North Star
Renfrew Mercury
Huntsville Forester
Kanata
Kourier
West Carleton Standard
Review
Arnprior
Chronicle
Guide
Carleton Place-Almonte
Canadian Gazette
Georgian Bay
Ottawa News
Orleans News
Nepean /
Barrhaven News
Stittsville News
Manotick News
Bracebridge Examiner
Kemptville Advance
Perth Courier
Gravenhurst Banner
Smiths Falls
Record News
LAKE
HURON
Midland
Penetanguishene
Mirror
Orillia Today
St. Lawrence News
Central Hastings
News
Meaford Express
Barrie Advance
Collingwood
Connection
Kawartha Lakes
This Week
Wasaga
Stayner
Sun
Mount Forest
Confederate
Caledon
Enterprise
Arthur Enterprise
News
Fergus-Elora
News-Express
Listowel Banner
Elmira Independent
Stratford Gazette
New Hamburg
Independent
Erin Advocate
Guelph
Tribune
Waterloo
Chronicle
Kitchener
Post
Cambridge
Times
Newmarket
Aurora
Era-Banner
Georgetown
Independent /
Acton Free-Press
Burlington
Post
Brighton
Independent
Kingston Heritage
USA
Quinte
West News
Northumberland News
Ajax
Pickering
News
Advertiser
Picton Gazette
Oshawa / Whitby /
Clarington This Week
LAK E ONTARI O
TORONTO
Brampton
Guardian
Milton Canadian
Champion
Flamborough
Review
Richmond Markham
Economist
Hill /
& Sun
Thornhill
Liberal
Vaughan
Citizen
Belleville News
Port
Perry
Star
Uxbridge
Times
Journal
Stouffville
SunTribune
King
Connection
Minto Express
Wingham Advance-Times
Exeter Times-Advocate
Bradford
Topic
Orangeville Banner
Trent Hill
Independent
Georgina Advocate
Innisfil
Journal
Alliston Herald
Napanee Beaver
Peterborough
This Week
Brock
Citizen
Walkerton
Herald-Times
Frontenac Gazette
METROLAND DAILIES
Mississauga
News
TORONTO
Oakville
Beaver
G ue l p h
Me r c ur y
Wa te r l o o Re g i o n
Re c o rd
Dundas Star News
Ancaster
News
St. Marys Journal-Argus
North York Mirror
Mountain Stoney Creek
News
News
Glanbrook
Gazette
Brant News
Scarborough Mirror
Grimsby Lincoln
News
Etobicoke
Guardian
York Guardian
Niagara This Week
Bloor West
Villager
Grand River
Sachem
London Community News
Norfolk
News
Parkdale-Liberty
Villager
Guardian Flyer
Distribution
St. Thomas / Elgin
Weekly News
LAKE
O N TA R I O
City Center
Mirror
East York Mirror
Beach /
South Riverdale
Mirror
Mirror Flyer
Distribution
H am i l t on
Sp e c ta to r
LA KE O N TA R I O
0
25
50
100
Kilometres
150
200
0
2.5
5
10
15
20
0
12.5
Kilometres
Metroland Corporate Sales, Market Research and GIS Department, 2013 / 2014
2 | media kit
| metroland.com
25
50
Kilometres
75
100
Our Newspaper Readership Study
81%
Of all readers find
Metroland newspapers
a good or excellent
source for shopping and
advertising information
Metroland Newspapers Deliver!
Metroland Media Group Ltd. commissioned Kubas Consultants to conduct this study of
consumers in the Ontario communities served by Metroland newspapers. Survey respondents
were randomly selected from all residents in each area. This Report highlights key results on
Metroland newspapers’ receipt and readership, media usage, retail shopping preferences,
purchase intentions, financial services, leisure activities, and many other topics. The Metroland
2010 Readership Study is the 9th in a series conducted since 1990.
In depth Metroland market studies available at
www.millionsofreaders.com
1.8 readers
per copy
Community &
Daily newspapers
throughout
Southern
Ontario
General
Information
KubasPrimedia (formerly Kubas Consultants)was established in 1978. It is an independent experienced,
results-oriented marketing consulting firm serving U.S., Canadian, and international clients in sectors such
as newspapers, retailing, communications, financial services, and allied industries, on both consumer and
business-to-business issues.
Source: Metroland/Kubas Readership Study 2010
USEFULNESS OF FLYERS
PREFERRED FLYER DELIVERY
Local news
and
shopping
info
An
audience
of over
5.2 million
involved
readers
Award
winning
journalism,
photography &
advertising
Source: Metroland/Kubas Readership Study 2010
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| metroland.com
8%
NO OPINION
30%
NOT USEFUL
57%
SOMEWHAT USEFUL
11%
VERY USEFUL
11%
ALONE WITH MAIL
17%
ALONE TO DOOR
58%
NO OPINION
IN METROLAND PAPER
21.3 mins
spent reading
each newspaper
issue
5%
Distribution Highlights
Distribution
From The 2010 Metroland Readership
Study (Adults 18+)
3 87% of adults surveyed said they are interested or very
interested in local shopping information.
3 78% of adults surveyed rank store flyers and circulars as their
#1 source of shopping information, followed by catalogues
(64%) and the Metroland newspaper (56%)
3 78% of adults surveyed say their Metroland newspaper does
a good or excellent job of providing them with flyers and
circulars.
3 60% of all adults surveyed prefer to receive their flyers inside
their Metroland newspaper, compared with 11% by mail and
11% alone at the door.
Distribution and Targeting
F ind Y our Target Market with Metroland
We are one of the largest distributors of flyers, catalogues and product
samples in Ontario. Distributing for supermarkets, chain retailers, major
department stores and packaged goods manufacturers. We can target
down to a route level of 50 to 75 homes. Targeting to suit our advertisers’
needs, we have grown to distribute over 3.8 billion pieces annually.
3 85% of Metroland’s population reaches Ontario’s households
3 87% of Metroland’s population reaches Ontario’s population
3,860
Metroland’s Growth of
Pieces Distributed
2,292
1,663
2000
4 | media kit
1,818
2001
1,861
2002
2,500
3,426
3,523
3,461
3,570
2,650
2,013
2003
2004
| metroland.com
2005
2006
2007
2008
2009
2010
2011
3 69.5% of Metroland’s population features Ontario’s
expenditures
Distribution
3 3 33
3
3
3 3
3
3
3
3
3
33
3
3
3 3 3
3 3 3
Distributing and Targeting
Metroland continually invests in automated inserting equipment to
proficiently execute distribution processes
Door to door delivery
Distribution increases to new subdivisions and developments
 Flyer delivery inside one consistent, trusted product
 Supervised Youth Carrier force
 Contiguous markets provide seamless delivery
Insert or stand alone
Sales and Service
 One phone call gives clients access to all Metroland markets and products
Account Executives with extensive local and corporate experience
Local customer service representatives to connect with your store
managers, franchisees, district supervisors etc.
Active support staff to handle inquiries immediately
Precise Distribution Targeting
 Region, Market, Community
 Houses and/or Apartments
 Forward Sortation Areas (FSA)
District Area Zone (DAZ)
5 | media kit
| metroland.com
3
3
 Census Tract (CT)
Dissemination Area (DA)
 Local Distribution Unit (LDU)
 Carrier Route
Demographics & Psychographics
 Psyte HD Cluster
 Geographic and Drive-Time Radius
– Complete mapping capabilities through Metroland’s in-house GIS Department
Dedicated Delivery Day
 Guaranteed one-day delivery
 Off day delivery available
 Phased delivery day if required
Audits and Verification
Common verification policy across Metroland ensures consistency of standards
including timing, placement and condition of products
Dependable and comprehensive verification system includes telephone and
visual audits
 FDSA accredited
Audited by CCAB, CMCA or Publisher’s sworn statements
Digital Properties
Metroalnd Community News Websites
Audience Demographics
 50.4% Female Readership
 49.6% Male Readership
 2-17: 19%
 18-34: 27.3%
Community Newspaper Websites
 3
5-54: 34.6%
 5
5+: 19.1%
Average household
income is 75K+ 47.3%
F ind your Target Market with Metroland
Metroland’s portfolio of 39 award-winning daily and community news websites
provides unparalleled coverage of key communities across Southern Ontario.
Each site is brimming with relevant, original local news and informational
content including daily local news updates, classifieds, announcements, local
sports coverage, community events listings, movies and more!
Audience Reach
 Unique visitors/month = 4.7 million
 Page views/month = 19.5 million
Source: Omniture, March 2014
 I nternet users trust the advertising information on Local Sites
more than any other type of website, such as TV sites, Portals and
City Guides
Source: Online Publishers Association / JupiterResearch, Local Online Media Study, August 2009
 L
ocal Sites are the most likely websites to generate action after
viewing Internet advertising (buy, research or visit store)
Source: Online Publishers Association / JupiterResearch, Local Online Media Study, August 2009
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| metroland.com
Metroland’s community
news websites are
unmatched in the reach,
scale of premium local niche
content and audience they
deliver.
Metroland’s Digital Network
8.1 MM
monthly unique
visitors*
*Numbers do not include WagJag.com
Vertical Sites
Save.ca
Autocatch.com
Homefinder.ca
Goldbook.ca
Gottarent.ca
Localwork.ca
WagJag.com
Lifenews.ca
Yourclassifieds.ca
Mobile Sites
39 Mobile Optimized
Community News
Sites
3 Mobile Apps for
our daily news sites
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| metroland.com
Daily Newspaper Sites
Guelphmercury.com
Therecord.com
Thespec.com
Services
Social Media & Reputation
Management
Email Marketing
Web & Mobile Development
SEO/SEM
Digital Video Production
Community Newspaper Sites
Bramptonguardian.com
Brantnews.com
Caledonenterprise.com
Cambridgetimes.ca
Durhamregion.com
Flamboroughreview.com
Guelphtribune.ca
Hamiltonnews.com
Insidebelleville.com
Insidebrockville.com
Insidehalton.com
Insidetoronto.com
Insideottawavalley.com
Kingstonregion.com
Kitchenerpost.ca
Londoncommunitynews.com
Mississauga.com
Muskokaregion.com
Mykawartha.com
Newhamburgindependent.ca
Niagarathisweek.com
Norforknews.ca
Northbaynipissing.com
Northumberlandnews.com
Ottawacommunitynews.com
Orangeville.com
Ourwindsor.ca
Parrysound.com
Sachem.ca
Simcoe.com
Southasianfocus.com
Southwesternontario.ca
Theifp.ca (Georgetown)
Theweeklynews.ca (St. Thomas)
Waterloochronicle.ca
Yorkregion.com
46 MM
monthly page
views*
*Numbers do not include WagJag.com
Source: Omniture, March 2014
Metroalnd Community News Websites
Almguin Forester
Ottawacommunitynews.com
Cottagecountrynow.ca
Huntsville Forester
Ottawa
Ottawa East News
Kanata West News
Kourier-Standard
Renfrew Mercury
Parry Sound Beacon & North Strar
Arnprior Chronicle
Guide
Northbaynipissing.ca
Orleans
News
West Carleton
Review
Bracebridge Examiner
Carleton Place/
Almonte Canadian Gazette
Stittsville
News
Nepean/
Barnhaven
News
Ottawa
South News
Manotick
News
Insideottawavalley.com
Kemptville Advance
Gravenhurst Banner
Perth Courier
Smith Falls
Record News
Orillia Today
Midland Mirror
Ourwindsor.ca
Meaford Express
Kawartha Lakes
This Week
Barrie Advance
Collingwood Connection
Brock Citizen
Simcoe.com
Wingham
Advance-Times
Orangeville.com
Caledonenterprise.com
Minto Express
Vaughan
Citizen
Arthur
Enterprise
News
Listowel Banner
Stratford
City Gazette
New Hamburg Independent
Bramptonguardian.com
Erin Advocate
Guelphmercury.com
Elmira
Independent
Southwesternontario.ca
Exeter
Times-Advocate
Brampton Guardian
Flamboroughreview.com
BBurlington
Flamborough
Post
Kitchenerpost.ca
Review
Cambridgetimes.ca
Newhamburgindependent.ca
Brantnews.com
Waterloochronicle.ca
Norfolknews.ca
Dundas
Star News
Ancaster
News
Hamiltoncommunitynews.com
Londoncommunitynews.com
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| metroland.com
Mountain News
Northumberland News
Oshawa/Whitby/Clarington
This Week
Scarborugh
Mirror
Etobicoke
Guardian
East York Mirror
Beach Mirror
Mississauga.com
Milton Canadian Champion
Waterloo
Record
Cambridge Times
North York/City Centre
Insidetoronto.com
Ajax/
Pickering News
Advertiser
Brighton
Independent
Northumberlandnews.com
Durhamregion.com
Markham
Economist
& Sun
Peterborough
This Week
Port Perry Star
Stouffville
Sun-Ribune
Richmond Hill/
Thornhill
Liberal
Mississauga News
TheIFP.ca
Guelphtribune.ca
Waterloo
Chronicle
South Asian Focus
Southasianfocus.com
Independent
Free Press
Guelph Tribune
Therecord.com
St. Marys
Journal-Argus
Yorkregion.com
Caledon Enterprise
Ferus-Elora
News-Express
Uxbridge
Times
Journal
Newmarket /
Aurora Era-Banner
Orangeville Banner
Mount Forest
Confederate
Mykawartha.com
Georgina Advocate
Bradford
Topic
Alliston Herald
Walkerton
Herald-Times
Lindsay This Week
Brock Citizen
Innisfil
Journal
Insidebelleville.com
York/Bloor/
Annex
Parkdale Liberty
Villager
Oakville Beaver
Oakville Today
Insidehalton.com
Insidebrockville.com
Stoney Creek
Thespec.com
Hamilton Spectator
Glanbrook Gazette
Grimsby Lincoln News
Niagarathisweek.com
Niagara This Week
The Sachem
Sachem.ca
Kingstonregion.com
Mobile
Mobile
All of Metroland’s 39 news sites have mobile optimized versions. All 3 daily sites have mobile/tablet applications.
Regardless of the device our readers use they will always have a clean reading experience on their mobile.
Industry Stats
 T here are now over 26.5 million mobile devices in Canada
Source: CWTA 2014
75% of all mobile devices in Canada are Smartphones
(over 19 million smartphones)
Source: ComScore Digital Future in Focus 2014
Audience Reach
 Unique visitors/month = 2.5 million
 Page views/month = 19.08 million
Source: Omniture, March 2014
Ad Units
 Banner
 NEW Interstitial and Big Box
Source: Omniture, May 2013
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| metroland.com
Online Shopping Resource
Audience Demographics
 80% Female Readership
 20% Male Readership
 Age 35-54: 48%
 Unique: 65%
 2
.7 million
members
 558,000 retail focused emails
 801,000 coupon focused emails
Canada’s #1 Destination for Savings
SAVE.ca is Canada’s largest website for online flyers and coupons, offering successful brand building
vehicles to deliver your brand’s key performance indicators.
Target consumers by order history, geography/postal code, and/or demographics.
Reach an Engaged Audience on Save.ca
Multiple touch points that ensure your message is visible to the
primary shopper of the household.
 Flyers
 Coupons
 Deals
 Email
 Display Advertising & Rich Media
 Homepage Takeovers
 Contests
Audience Reach
 Unique Visitors/Month = 1 million
 Visits/Month = 1.4 million
 Page Views/Month = 5 million
53% of our monthly visits are comprised of brand new
visits to the site!
Source: Save.ca Consumer Survey Sept. 2013
11 | media kit
| metroland.com
Average household is upper middle class
 Average annual income of $97K
45% married with a household of 3 or more
Typically have post-secondary education
Sources: Pitney Bowes / MapInfo, 2011 Statistics Canada Census, 2013 Projection
Save.ca Google Analytics 2014
Group Buying
What is WagJag?
WagJag is a risk-free, cost-free, alternative to conventional advertising
that connects your company to thousands of customers and provides
measurable results.
Why use WagJag?
When you promote your business through WagJag, you are tapping into
a powerful marketing resource that will help deliver new customers and
drive sales.
3 Effectively promote your business to our extensive member list
utilizing digital, print and social media
3 RISK FREE marketing! Produce measurable ROI for specific advertising
campaigns with proven redemption rates
3 Deliver pre-paid customers to your online or bricks-and-mortar store(s)
with opportunities for up-sell on additional items
3 Extend your reach beyond non-traditional clientele with an enticing
offer turning them into long term customers
3 Increase brand awareness, showcase new product offerings, reduce
unused inventory, expand product sampling or clear inventor
*WagJag Membership Data, April 2012
12 | media kit
| metroland.com
Travel Alerts Site
Average Newsletter
Open Rate: 18%
Average Newsletter
CTR: 30%
Established in 2004, TravelAlerts is the #1 resource for Canadian travellers.
We engage an audience of 800,000 opt-in subscribers (English & French)
with dynamic products including:
3 Weekly Newsletters
3 Dedicated Sponsored E-Blasts
3 Custom Destination Guides
3 Display Advertising on TravelAlerts.ca
3 Social Media (112,600+ fans)
3 Contesting (Design/Host/Promote)
3 TripSearch MetaSearch
We work closely with our partners to implement effective and creative
campaigns, custom built to meet our partners’ objectives.
13 | media kit
| metroland.com
Classifieds & Annoucements
Lifestyle
Metroland’s Network of Lifestyle Sites (LifeNews.ca, Y ourClassifieds.ca)
Publish Local Listings for Announcements, Services, Merchandise and More
YourClassifieds.ca is the local online classifieds provider for Metroland’s 124
Ontario wide newspapers. YourClassifeids.ca houses deals from both private
and business community members and a myriad of garage sales, real estate
and domestic help notices.
Audience Reach
 Unique visitors/month = 74,000
 Page views/month = 619,000
Source: Omniture, May 2013
LifeNews.ca is Ontario’s fastest growing online announcements and life milestones
web site, housing content across various categories, including obituaries,
memorials, anniversaries, births, weddings and much more. Our audience is 68%
female, 35+ years of age with no children in the home.
Audience Reach
 Unique visitors/month = 177,000
 Page views/month = 1.6 million
Source: Omniture, May 2013
14 | media kit
| metroland.com
Homes
Audience Demographics
 60% Female Readership
 40% Male Readership
 Ages 34-54: 55%
Residential Living
Ensure your Goods and Services Meet the Eye of Thousands
of Motivated Home Buyers and Renters
Metroland’s residential living sites include online home buyers and renters guides complete with active listings.
Audience Reach
 Unique visitors/month = 617,151
 Page views/month = 4,510,000
Source: Omniture, March 2014
Gottarent.com is Canada’s most comprehensive database of apartments
and houses for rent. Our network of sites include www.gscrentals.com,
www.247apartments.com and www.apartmentcorner.com.
Audience Reach
 Unique visitors/month = 446,926
 Page views/month = 5,337,620
Source: Omniture, March 2014
15 | media kit
| metroland.com
71% Average annual
income of $80,000+
Jobs
Audience Demographics
 2-17: 20%
 19-49: 79%
Per visit, job seekers
on Localwork.
ca spend more time, in
minutes, and view more
pages than on any other
job search site in Canada!
Source: comScore
Audience Reach
 Unique visitors/month = 178,533
 Page views/month =1,234,365
Source: ComScore, July 2014
Localwork.ca Site User Activity
 1.8 million job searches per month
1.9 million postings viewed per month
2.8 minutes per usage
2.7 pages per usage
 Over 100,000 job applies per month
Localwork.ca Key Visitors
 Earn more than general online users
 Are more likely female (63%)
 Are interested in Career development
16 | media kit
| metroland.com
Average household income
$40,000-59,999: 13%
$60,000+: 87%
Digital Media
Additional Solutions
Why Advertise with Us?
Whether it’s web presence, lead generation, video, email, managing referrals or social media, Metroland Digital’s
turn-key approach makes reaching new customers easy and affordable.
Mobile Website
Search Engine Marketing
Reputation Management
Metroland Digital custom mobile sites are
uniquely designed and developed to match
your business needs and are accessible on all
iPhone, Blackberry and Android devices.
Enjoy pre-qualified visitors from across the
web by creating targeted paid search ads not
only on Google, Yahoo! & Bing, but also on
social media sites so you can get the most out
of your marketing dollars.
The internet has changed how far and fast
word-of-mouth spreads, changing the way
businesses and their reputations are being
defined.
Features include:
3 GPS enabled maps
3 Fully integrated QR code
3 Pictures
3 Tracking
3 Click to call
Paid Search ads can be easily changed, tested
and optimized for effectiveness in real-time,
perfect for driving traffic to your site in
conjunction with any sales, specials and
promotions you are running.
Reputation Management Report from
Metroland Digital provides you with a simple
way to track your online reputation and
update your social media from one easy to
access location.
Social Media Marketing
Social media is a rapidly rising opportunity to be visible to potential customers, and connect with their networks.
Customer recruitment, loyalty, and retention can describe the benefits of participating in social media. We can help you
understand where and how – and even if – participating might benefit your particular business.
17 | media kit
| metroland.com
Recruitment
Metroland’s specialty recruitment supplements are published 11 times per year and distributed
to over 1.6 million households annually.
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Recruitment and classified advertising in both our community and daily newspapers and online
specialty recruitment job/career sites. As well, we publish targeted recruitment publications,
recruitment flyers with unique distribution programs, post-it-notes, targeted digital branding and
online community websites for high impact digital and print recruitment advertising campaigns.
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| metroland.com
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ƒ The Innovation Agenda
ƒ Aboriginal Leadership and the
ƒ The Entrepreneurial Ecosystem
Brand Response
Seamless Integrated Solutions
Generate brand awareness and drive response using multiple platform solutions
Digital Video
QR CODES
CONTESTS
Social Media/PR
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19 | media kit
| metroland.com
NEWSPAPER DISPLAY
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www.twitter.com/@ResortsOntario
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TARGETED FLYER
CAMPAIGNS
SAVE.CA SITE
Crowdfunding
G
.com
Crowdfunding is the raising of funds through the collection of small contributions from the general
public (known as the crowd) using the Internet and social media. Crowdfunding has its origins in
the concept of crowdsourcing, which is the broader concept of an individual reaching a goal by
receiving and leveraging small contributions from many parties.
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| metroland.com
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| metroland.com
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Report says opening up
the sale of beer and
liquor could make abuse
harder to prevent
province/territory in which he/she resides. Contest Closes at 11:59 PM (ET) on November
By Kevin Werner
and follow the instructions, remember you will require a PIN to enter. A PIN can be
News Staff
found inside recipe booklets on Krinos Feta products. Recipe booklets are available
while supplies last. Limit one entry per PIN. KEEP YOUR PIN. One Prize is available to
Hamilton’s board of
health has agreed with a
recommendation to oppose
be won and consists of a Transat Holidays 14 Night BETA – Island Hopping Package for
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| metroland.com
City to go it alone on new lower city rec centre
WIN GREECE!
YOU COULD
Murray said an information
report about the recreation
centre project will be presented to councillors next month,
but refused to set a deadline as
to when the facility could be
completed.
“If we can get it done by Pan
Am, that would be spectacular,” said Murray. “We are staring at 18 months. That is a
short time frame.”
Hamilton-Wentworth District School Board chair Tim
Simmons said council’s decision was
“disappointing” but the board
needs to move forward and
look at any new locations for a
new high school. The board
did have a potential alternative
site for a high school, but officials have refused to reveal it.
“It sounds like we can be
friends, but not roommates,”
said Simmons.
He said shovels need to be
in the ground by next summer
for a new high school, which
has to be located between
Churchill and Westdale high
schools.
Morelli’s
motion sprang up soon after
last week’s meeting with the
school board where a group of
councillors crafted an alternative motion that would see the
city pay the entire $17 million
cost for the recreation centre.
The money will come from
development charges, provincial funding, city reserves, and
$2 million from the 2013 Hamilton Utilities Corp. dividend.
The city won’t go to the Hamilton Future Fund Board for any
funding unless it is necessary.
Mountain councillor Tom
Jackson said he wasn’t convinced there will be a $3 million extra cost to the project,
and there was
s o m e
150 HD
channels
uncertainty about the public
board’s plans to encroach upon
the city’s 5.5-acre property to
build its new high school.
“It will be a proud moment
for the corporation and the
neighbourhood,” said Jackson.
Ancaster councillor Lloyd
Ferguson, citing his experiences with the public board’s suggestion to sell off a portion of
Ancaster High, backed dropping the school board.
“I support disconnecting
with the school board,” said
Ferguson.
Over 7,000
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“No question this facility is
needed.”
Some councillors, even
though they voted for the
motion, said they were disappointed in not partnering with
the school board.
“It’s an opportunity lost,”
said Mountain councillor Terry
Whitehead. “I will hold my
nose.”
Public school board director John Malloy confirmed last
week that if the city didn’t partner with the city, there was a
good chance the board would
look at an alternative location
for a new school.
The school board has
about $32 million from the
provincial government to build a
new school to
replace Sir. John
A Macdonald,
Delta
and
Parkview high
schools, which
are scheduled to
close in 2016.
Board of health gives thumbs down to expanding alcohol sales
18, 2011, 2011. To enter visit www.krinos.ca or www.facebook.com/krinosfoodscanada
* a Vacation to
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25
News staff
News Staff
to individual legal residents of Canada who have reached the age of majority in the
FLYERJACKET
FALSE FRONT
By Gord Bowes
Hamilton politicians have
jettisoned the public school
board as a potential partner,
and will build a $17-million
recreation centre in the Pan
Am precinct area itself.
“This project is most needed,” said Ward 3 councillor
Bernie Morelli, who introduced
the revised motion at the Sept.
11 council meeting, which was
unanimously backed by councillors.
City Manager Chris Murray
warned politicians that if the
city built the facility itself
outside of the HamiltonWentworth District
School Board’s plan
to build a new
high school on
the
former
Scott
Park
property, it
could
cost
upwards of $3
million extra.
Facebook.com/KrinosFoodsCanada
or Krinos.ca to ENTER
www.londoncommunitynews.com
Hamilton gets its own Comic Con
By Kevin Werner
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22 | media kit
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WIN
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Turn the
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week’s LCN
any expansion of alcohol
sales into convenience
stores.
Councillors approved the
staff report without comment at their Sept. 16 meeting.
In its report, public
health officials say alcohol is
the “drug most commonly
used by adults and youth
and has been identified as a
high priority issue.”
The report adds
that if alco-
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to access Digital Television service from Cogeco. 1. Whole Home
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subscription to the equivalent channel in Standard Definition. Installation and/or activation fee applies. 3. Cogeco On Demand service
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hol is allowed into conve- not be sold in Ontario’s connience or grocery stores, it venience stores,” concludes
will prevent the government the report.
from reducing excessive
Recently, a Mac Convedrinking within the popula- nience Store Inc. vice presition. According to the report, dent told a Toronto audialcohol already causes 60 ence his company will build
types of diseases and inju- 27 new modern stores across
ries. It also mentions the the province and create 170
2010 death of Christopher new jobs within two years if
Skinner of Flamborough alcohol is allowed into confrom alcohol poisoning. An venience stores.
inquest recommended the
In June, the Ontario Concontinuation of prevenvenience Associatative health promotion released a
tion against under25-page study
age drinking.
suggesting a
“A l c o h o l
hybrid alcoTop speeds
should
hol-retail
of up to
system sim4
60 Mbps
ilar to the one operating in
British Columbia would
benefit everyone, including
consumers, by lowering
prices. Alcohol is sold in
both private and government-owned stores in the
province.
The Liquor Control Board
of Ontario has a near
monopoly in alcohol sales
and turned over $1.65 billion to the province last year.
The
Crown
Corporat i o n
plans
Generous
usage of up
to 375 GB
5
to add more retail stores in
the coming years and is preparing to set up express outlets in grocery stores.
Ontario Premier Kathleen Wynne said in June her
government is not considering any proposal to sell alcohol in convenience stores.
Her announcement came
after Finance Minister
Charles Sousa said he
wouldn’t rule out allowing
stores to sell alcohol.
You never know what you’ll see at the Hamilton Convention
Centre on Oct. 5.
It’s the inaugural Hammer Town Comic Con and it’s a safe bet
that there will be a costumed person or two among the thousands
who are expected to attend. There will also be 15 celebrities will be
at the show, including three with a Back to the Future connection.
The local celebration of comic books and popular culture is
destined to become a popular event on fans’ calendars, said Walter Durajlija of Big B Comics, one of the sponsors of the event.
“I think it’s a really important cultural event for the city,” said
the owner of the central Mountain store.
Toronto’s version of Comic Con attracts more than 100,000 a
year, said Durajlija, who added that the Hamilton event has the
potential to bring in 10,000 visitors each year.
Comics crossed into popular culture in a big way about 15
years ago, said Durajlija.
“In the late ‘90s, it really exploded; once people realized CGI
graphics would allow all the comics to brought to life,” he said.
But despite its name, Comic Con is about more than just comic
books, it’s about pop culture in general, said Durajlija.
“If you’re just in the business of selling comics, you might as
well just be at a flea market.”
So along with comic books and graphic novels, Big B sells
everything from bobbleheads to coffee mugs with super heroes on
and other popular characters on them.
Chris Dabrowski, the promoter of Hammer Town Comic Con,
said the response so far has led him to believe he will expand the
event to two days next year.
Among the celebrities he has booked for Comic Con are:
Claudie Wells (Jennifer Parer in the first Back to the Future movie);
Donald Fullilove (Mayor Goldie Wilson from Back to the Future);
James Tolkan (Principal Strickland in Back to the Future); Armin
Whole
Home
DVR
1
1)050#:(03%#08&4
Ken Kapalowski has set the date inside his Back to the Future DeLorean time
machine for Oct. 5, 2013 — the date of Hamilton’s first Comic Con. He’ll have
his replica car at Hamilton Convention Centre for the event, along with stars
from the comic book and popular culture world.
Shimerman (Quark, Star Trek Deep Space Nine); Robert Picardo
(Hologram Doctor on Star Trek Voyager); and Pat Mastroianni
(Joey Jeremiah on Degrassi).
Dabrowski said he is a big Back to the Future fan, so he will also
have Burlington resident Ken Kapalowski’s replica DeLorean time
machine at the event.
It all started with installing a flux capacitor after friends kept
asking him where it was in the car, he said.
“I thought, let’s just go all the way with it,” he said while at Big B
C o m i c s
recently to promote the event.
Hammer
Town Comic Con
will also feature a
cosplay contest,
horror festival, Q&A
sessions and movie
screenings.
Budget discussions open with a dire warning from city staff
City facing potential bankruptcy if debt and
infrastructure problems aren't resolved: Murray
By Kevin Werner
News Staff
Hamilton is facing the twin crises of record high debt and a
huge infrastructure deficit that could eventually bankrupt the
municipality, say politicians and officials.
“This is the motherlode,” said City Manager Chris Murray.
“Our situation is getting worse.”
The city’s debt, which includes debt directly supported by
special taxes, rates and development charges, is about $294
million in 2013. That figure will balloon to $809 million in 2014,
and exceed $1 billion in 2015 and 2016. In 2017 the debt is projected to drop slightly to $985 million.
“Staff is very conscious of that debt,” said Mike Zegarac, acting corporate finance general manager, who kicked off councillors’ 2014 budget deliberations Sept. 13.
Hamilton’s collective reserve funds are declining as well,
dropping from $824 million to about
$704 million.
Zegarac said
the credit rating
agency, Standard
and Poor’s, has
identified Hamilton as having
limited flexibility
to relieve that
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debt problem. With a lower average community income and
limited means to raise revenue, the city is caught in a box, he
said.
Adding to the city’s financial woes is an infrastructure deficit
of about $195 million, which Standard and Poor’s said can’t be
deferred any longer.
Stoney Creek councillor Brad Clark said both the federal
and provincial governments need to help Hamilton and other
older municipalities. Without their financial assistance, Hamilton can’t escape its looming financial crisis, say politicians.
“There is no way out for Hamilton alone,” said Clark. “It is
100 per cent impossible.
“Twenty years from now we will have municipalities
going bankrupt, not able to pay their bills. We are
doing our jobs.”
The federal government has already introduced this year $14 billion in infrastructure
spending over 10 years. Of the money to be
spent in 2014–15, $210 million will be ear-
marked for municipalities.
But Clark said that is a pittance for municipalities’ needs.
“That is not even scratching the coin,” he said. “It is
laughable. The city is being squeezed. Where else do we go?
(Senior governments) are not coming to the table.”
City staff will be providing a new government relations
strategy to help Hamilton lobby on behalf of the city for the
needed resources.
“We need a government relations strategy that is tailored to
our needs,” said Murray.
Murray said it isn’t about providing charity to Hamilton.
It is about helping the city fix what it owns, he said.
“This isn’t a woe is me (situation)” he said. “It’s good
investment.”
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