GREENSHEET - National Association of Produce Market Managers
Transcription
GREENSHEET - National Association of Produce Market Managers
July 20 10 G RE E N S HE E T About NAPMM Founded in 1947, NAPMM strives to help market managers improve facilities and increase services while encouraging cooperation and exchange of ideas between members and partners. NAPMM Officers Ben Vitale..........................President Janel Leatherman1st Vice President James Haydu .....2nd Vice President Deb Churchill ................... Treasurer Gwen Tillisch .................... Secretary MESSAGE FROM THE PRESIDENT Here it is July, and it seems like such a long time ago that we were together in Dallas, Texas, for our 64th Annual Conference. Many thanks to Janel Leatherman and her staff for a quality conference and such great accommodations. Janel and her staff definitely lived up to all of the expectations from a city such as Dallas. I would also like to take the opportunity to congratulate Deb Churchill, Property Manager for The City Market of Kansas City, as the 2010 Market Manager of the Year. It is a great honor for Deb, who I have had the distinct pleasure of serving with on the NAPMM Board of Directors. As president this year, I will strive to continue to move our association in a positive direction. Our Members represent most of this country and neighboring countries’ most renowned markets. These include wholesale terminal markets, farmers markets, public markets and many combinations of all of the above. While a few decades ago these markets may have realized a decline, this is certainly not the case in this decade. Our markets’ popularity and importance is certainly on the rise. Our urban and rural landscapes would undoubtedly be much different without our presence. It is my goal this year to convey this message to other connected to our industry and in our nation’s capital. I ask that all our members and others in our industry work hard to continue the growth of the importance and the value that markets provide the public. Next April we will be holding our 65th Annual Conference in Columbia, South Carolina. It will be hosted by David Tompkins of the Columbia State Farmers Market. David and the conference committee are hard at work putting together what promises to be a wonderful experience. Additionally, I would like to remind all of our members to renew their NAPMM membership and encourage everyone to try to recruit new faces for our organization. INSIDE THIS ISSUE: Green Market Report—Fort Meyers State Farmer’s Market NAPMM Annual Membership Renewal What San Francisco Restaurants Could Learn From Philadelphia Officials Seek Permanent Market at Seaport—New Amsterdam Market Al Castro Retires From Pompano State Farmers’ Market Dallas Conference-Great Success! The Produce Industry’s Most Powerful Public Policy Event Detroit’s Eastern Market Gets New Life, Reinvents I look forward to a great year for NAPMM and I welcome all of your ideas any time. Feel free to e-mail me at [email protected] or call me (315) 422-8647. May all of your markets prosper this year. Sincerely, Ben Vitale President GREEN MARKET REPORT—FORT MYERS STATE FARMERS’ MARKET Green energy is the wave of the future and the Fort Myers State Farmers’ Market in Fort Myers, Florida, under the direction of Senior Market Manager Lee Crews, is on the cutting edge of the green movement. We have established a goal of growing a sustainable feedstock, harvesting the crop, refining the seeds into biofuel and finally using that fuel to operate a Market vehicle. There has been a Catch 22 in the biofeedstock industry until recently in Southwest Florida. Farmers were reluctant to grow substantial biofuel feedstock crops because there was not a local refinery to sell their crops and investors didn’t want to build a refinery because of a lack of feedstock to use in the refinery. Over the last two years, that problem has been resolved. In 2008, we established a half acre demonstration area for growing sustainable feedstocks for the biofuel industry. We have used jatropha around the Market for landscaping. After much investigation, we have settled on feedstocks which are documented producers. Today, the demonstration area includes Haitian jatropha curcas, African pongamia pinnata trees, Castor and we have germinated Yellow Horn, which is a cold weather biofeedstock. All of these plants will produce a fruit or nuts which can be processed into biodiesel. We have used fish and seafood remains from our seafood tenants to put in each hole for organic fertilizer. GreenSheet Page 2 GREENMARKET REPORT (CONT’D) In October 2009, FLBioFuels LLC leased a 21,000 sq/ft building on the Fort Myers State Farmers’ Market to build a biodiesel refinery. In full operation, the refinery will produce about four million gallons of B100 annually. The B100 will be blended with diesel to make B20. FLBioFuels has a purchase/sale agreement with Lee County to use fuel for the County vehicles. The refinery will initially utilize used cooking oil as the primary feedstock to produce biodiesel, but anticipates a large demand for jatropha and pongamia seeds as the facility grows. A crushing facility is planned as soon as it becomes feasible. The refinery should be in operation within the next few months. In October 2009, FLBioFuels LLC leased a 21,000 sq ft building on the Fort Myers State Farmers’ Market to build a biodiesel refinery. The display area and biodiesel refinery has generated a great deal of interest and has been visited by individuals from all over the globe including: Individuals who are forming co-ops of small growers in Florida with plots from one to five acres International farmers who represent substantial acreage in Mexico, Paraguay, Puerto Rico, Guyana, Africa, Belize and Sri Lanka. Citrus farmers from the State of Florida Investors who want to “Grow Green” or want to become part of the green energy industry Hydroponic farmers from Ohio Local School District and University officials Lee County Government officials A Parisian reporter who came specifically to interview both Lee and Susan MacFarlan about the jatropha plantings in the State of Florida The goal of operating a market vehicle on biofuel is growing closer to becoming a reality every time we harvest our feedstock on the market. Sue MacFarlan, the owner of Agri-fuel Feedstocks is working closely with Lee Crews to showcase both the jatropha and pongamia trees to making this demonstration area a showplace for biofuel feedstocks. Last month, we installed a rain collection system and a worm tea system for fertigation of the demonstration area. The goal of operating a market vehicle on biofuel is growing closer to becoming a reality every time we harvest our feedstock on the market. NAPMM ANNUAL MEMBERSHIP RENEWAL If you haven’t done it already, it’s time to renew your membership to NAPMM. Please note: In order to continue to provide you with the services you have been accustomed to, the membership fee for active market managers has increased from $50 to $75. Additional members from the same market will continue to be $50. Also, the membership fee for retired Executives has been increased to $20. Also, to facilitate the renewal process, current members will receive an invoice for the renewal of their membership. If you would like to pay for your membership by PayPal or credit card, please go to the website, click on “Membership” and follow the instructions. Thank you in advance for your continue support of NAPMM and its’ commitment to our industry. It is now time to renew your annual membership with NAPMM. J ul y 2 0 1 0 Page 3 WHAT SAN FRANCISCO RESTAURANTS COULD LEARN FROM PHILADELPHIA Michael Bauer, Restaurant critic for the San Francisco Chronicle I just got back from a long weekend in Philadelphia, and I didn’t see a single nettle on the menu. It was a very enlightening trip. Traveling to other cities is one of the most important aspects of a critic’s education. When we don’t get out, it’s easy to take for granted what we do well in the Bay Area, and not focus on the things we’re missing. There’s a lot of excitement on the dining scene in Philadelphia these days, and it was impossible to cover all the new places that had opened. I was there with friends and colleagues from around the country, so we’d go out at night and compare notes the next day. I could write several posts on my meal, but I’ll cut to the important part: the elements of the dining experience that made me wish we had something similar here. Zahav serves modern Israeli cuisine, and the cauliflower is only one of the dishes I’d love to find here (San Francisco). First thing I’d do if I had my way is to plunk Zahav down South of Market near my house. Michael Solomonov offers his interpretation of Israeli food, in a space that has an industrial edge with large windows overlooking Society Hill, an open wood oven and a kitchen sequestered behind paned glass, where diners can sit at the counter and watch the heated action. On entering, diners see Solomonov warming his back in front of the oven as he rolls out flatbread and places it in the oven where it quickly puffs and browns. He then removes it and loosely drapes the hot bread next to the creamiest, most intensely flavored hummus I’ve encountered. The small plates menu also includes such items as cauliflower that browned to a mahogany hue and accented with yogurt flavored with chives, dill, garlic and mint; crispy haloumi with dates and pinenuts; and grape leaves stuffed with veal. Chifa showcases Jose Garces Peruvian/Cantonese food in another stylish restaurant that features a collection of blue and white jars covering the walls and huge industrial fans hanging from the ceiling. I’d love to see his red curry with king crab, tofu, eggplant, coconut and jasmine rice show up on a menu here. His ceviches are pretty special too, but at least we have similar items at places like La Mar and Limon. From Amis, which is Mark Vetri’s new Roman trattoria that’s been open only about two weeks and has a very San Francisco vibe, I’d love to transport the mortadella mousse, where the whipped charcuterie has the texture of whipped butter, served with slices of toasted baguette. I also long for someone to recreate the artichokes, where the frilly ends are browned and crisp, giving way to a nutty, soft interior. At the sister restaurant, Vetri, I had the tasting menu that included a haunch of baby goat. Vetri procures animals that are between 16 and 21 pounds and slow roasts them over mesquite. They’re strongly flavored but the sweetness of the meat still shines. Mortadella mousse from Amis The polished, knowledgeable service orchestrated by Kristina Burke at James is another thing I’d like to send to San Francisco. In fact, at all of the places I was impressed by the professionalism of the staff. When it comes to food, I longingly remember Jim Burke’s tender ribbons of pasta lightly tossed with duck ragout, shaved chocolate and orange. We ordered it as a challenge, and gave up any pretense of doubt about his talent with the first bite. And then there are the local specialties: the soft, buttery pretzels that are the best I’ve ever tasted from Miller’s in the Reading Terminal Market, and John’s Roast Pork, where owner John Bucci, Jr. carries on a tradition started by his father in 1930. ...Philly cheesesteak connotes such a strong sense of place, it may be one of those dishes best preserved in its own locale. It only gives us another excuse to go to Philadelphia. The seasoned meat is sliced thin and piled into a soft bun with sharp provolone. I also fell in love with the cheesesteak and the fried chicken wings, generously coated with fine bread crumbs mixed with paprika, cayenne and salt, and then fried to a resonate crunch. These are a relatively new addition and found their way onto the menu when the restaurant added a fryer in 1988. Yet, something like Philly cheesesteak connotes such a strong sense of place, it may be one of those dishes best preserved in its own locale. It only gives us another excuse to go to Philadelphia. J ul y 2 0 1 0 Page 4 National Association of Produce Market Managers OFFICIALS SEEK PERMANENT MARKET AT SEAPORT P. O. Box 291284 Columbia, SC 29229 napmm.org Four years ago, when the people behind the New Amsterdam market started talking about creating a public market that could be a civic institution in the manner of Seattle’s Pike Place Market, they sounded sweet, sincere but unrealistic. Kim Severson, New York Times “Diner’s Journal” When they started presenting seasonal markets with one of the best-edited spreads of local vegetables, cheeses, breads and mobile snacks in the city, people paid attention. And their idea to cement an indoor market in the space once home to the Fulton Fish Market near the South Street Seaport began to get some buzz. Since developers were going to remake the Seaport anyway, shouldn’t there be a market? And what better place than some of the old fish market stalls and the historic tin building that the city still had some control over? Still, with little support from the developers, it seemed impossible. But things change. Over 60 Years Serving The Produce Industry There has been a recession. The original developer, General Growth Properties, filed for bankruptcy last spring and people involved in the project are more willing to listen to new ideas. And some of New York’s elected officials are joining what some call the food revolution, looking to write policy and encourage ideas that make the city’s supply of fruits, vegetables and other local, healthy food more affordable. It also doesn’t hurt that the New Amsterdam’s quarterly markets are now drawing 7,000 people. All of that helped propel the City Council speaker, Christine C. Quinn, to throw her formal support behind a permanent regional food market at the South Street Seaport that would sell a mix of local artisan foods and farmers’ produce year-round, perhaps even every day. “Our market would be a destination for residents and tourists of every income. A place to meet friends for shopping, or sit and read over a cup of coffee. A place where kids could see cooking demonstrations by celebrity chefs, or learn how food gets from the farm to city,” she said in her State of the City address last week. The speaker’s office isn’t willing to say the new market ought to be run by the people behind the New Amsterdam market, but people in Ms. Quinn’s office have spoken with market organizers more than once. And her office is working with the Economic Development Corporation, which controls some of the land and two historic buildings that the New Amsterdamers hope to use as a market. B OARD OF DIRECT O RS Expires 2011 Randall Fogelman James Haydu Bruce Nicholas Paul Steinke Bryon Rhoades Ben Vitale Expires 2012 Betty Allison Jim Farr Michael Janis Expires 2012 Deb Churchill Fred Cole Francis Horne Janel Leatherman Tom Preston Ms. Quinn sees a regional market as part of a larger food plan for the city, one that focuses not only on getting better food onto the plates of New Yorkers but also one that will make it easier and more ecologically sound for locally and regionally grown food to get into the city. She is also supporting food projects that will create more jobs, which a market in the fish market’s space can do. The New Amsterdam Market opens its season in June. Watch Diner’s Journal for the exact date once it’s announced. AL CASTRO RETIRES FROM POMPANO STATE FARMERS’ MARKET Al Castro, Senior Market Manager of the Pompano State Farmers’ Market announced his retirement effective June 30, 2010. Al graduated from the University of Florida with a BS degree in Agricultural Economics in 1970. Al has been employed with the Florida Department of Agriculture and Consumer Services, Division of Marketing & Development, Bureau of State Farmer’s Markets since April 2, 1999. Early in his career, Al had worked for the University of Florida, Dairy Research Unit, and was responsible for laboratory analysis of all research related to new developments in the Dairy Nutrition Industry. He also collaborated with the Department of Agriculture at the University as Master of Ceremonies for the Latin American Short Course meeting, every year in May. Al and his wife, Clemencia, have been married 45 years and have three sons and five grandchildren. Congratulations Al and may you have a long and prosperous retirement. J ul y 2 0 1 0 C o nf e r e n c e I n s e r t DALLAS CONFERENCE A GREAT SUCCESS!! Janel Leatherman and her staff at the Dallas Farmers Market did an outstanding job as hosts of the 64th Annual NAPMM Conference, March 24-27 at the downtown Sheraton Hotel in the fastest growing metro area in the nation, Dallas, Texas. The opening President's reception, complete with a mariachi band and great authentic Mexican food, was just the start of a conference packed with both information and opportunities to network. Representatives from over 40 markets from across the country attended and shared their knowledge. Session topics included a timely presentation by Miriam Miller, from United Fresh, on legislation in Washington that will affect markets, to another plenary presentation on how social marketing is something that we all need to be aware of and utilize. There were also other joint sessions on Trends in Market Design by Fidel Delgado from the USDA and a panel discussion on ways to "green our markets" reducing energy usage and strategies to reduce and reuse a market's waste stream. Janel Leatherman and her staff at the Dallas Farmers Market did an outstanding job as hosts of the 64th Annual NAPMM Conference. Retail sessions focused on topics such as: how to conduct a market feasibility study, special events as marketing tools, how market research can improve your market and how the trend towards all things local can benefit our operations. Wholesale attendees heard speakers on areas including: managing a wholesale market in challenging economic times, lessons from a new market, the story of the development of the Columbia, South Carolina market and the new Philadelphia Market, and how wholesale markets can respond and prosper in response to the local food movement as well as rousing roundtables. Attendees were also treated to a behind the scenes tour of the Dallas Farmers Market by Janel and her staff which included a frank discussion of both successes and challenges, and a tour of the cleanest wholesale distribution operation many of the delegates had ever seen. The highlight of the off-site day for this facility focused group was a tour of the new Dallas Cowboys' Football Stadium. A look at their state of the art systems and innovative approaches to designing and operating a large multifaceted and multi-use facility, provided a number of new approaches for addressing similar challenges in the design of market facilities. The selection committee had an easy time naming Deb Churchill Market Manager of the Year. Congrats again! At the closing dinner, Deb Churchill was named "Market Manager of the Year" in recognition of her leadership at The City Market in Kansas City. Deb has been the Manager of the City Market for the past 5-1/2 years. During her tenure Deb has been responsible for instituting a number of programs and initiatives that have not only saved the market thousands of dollars, but also improved the functioning of the complex and the shopping experience for the customer. These include: developing waste diversion and energy efficiency programs; numerous capital improvement projects; the development of an eblast marketing database; significantly increasing the number and quality of special events and concerts as well as the profitability of these endeavors; improving relations with tenants; and perhaps most importantly eliminating an annual $150,000 operating deficit. GreenSheet Insert DALLAS CONFERENCE J ul y 2 0 1 0 A GREAT SUCCESS!! On top of all these achievements, Deb is also highly respected by her staff and tenants. According to her staff, she has created a working environment that brings out the best in everyone. She treats people with integrity and is a staunch advocate for staff and tenants. She is also extremely skilled in handling difficult issues related to tenants and always strives for a “win, win” solution. Conference sponsors included CHEP Corporation, who was recognized with the William J. Mulligan Sr. award for special service to NAPMM for their many years of support, the Philadelphia Regional Produce Market, Pike Place Market, the Maryland Food Center Authority and, of course, our hosts, the Dallas Farmers Market. The conference would not have been possible without their support. Kudos to everyone involved with putting together and executing a memorable, information packed conference. The bar has been set high for next year's host, The Columbia State Farmers Market in Columbia, South Carolina. THE PRODUCE INDUSTRY’S MOST POWERFUL PUBLIC POLICY EVENT Public Policy Event to Include Focus on Regional Food Systems, Locally Grown Produce Food Safety United Fresh’s 2010 Washington Public Policy Conference will include market segment education, including sessions focused on policy issues related to locally grown produce uniquely impacting wholesalers and distributors and retail operators. United Fresh’s Wholesaler-Distributor Board will host the session, “Wholesaler-Distributors as the Key to Regional Food Systems.” In this session, attendees will learn how government programs may provide incentives and assistance to terminal markets and off-market wholesaler-distributors in developing regional food systems. Wholesalers and distributors are uniquely positioned to serve as buyers, aggregators and suppliers of local produce, connecting smaller farmers with larger buyers in the marketing chain, and can help maintain the cold chain, assist with food safety and traceability, and provide logistics support not available within small companies, providing growers a means to expand their businesses. United Fresh’s Retail-Foodservice Board will host the session “The Role of Buyers in Assuring Small Farm Food Safety.” This session will be an engaging discussion of how government and industry are looking to buyers to help ensure the safest products available year round. Retail and foodservice companies know that the produce they buy and sell to consumers must be safe, no matter what the source. But what role do buyers have in assuring that small, local or seasonal farms meet the same essential food safety standards as large commercial growers? Additional market segment breakout sessions will include “Getting Back to Real Science on Pesticide Residues,” hosted by the Grower-Shipper Board, and “The Image of Fresh-Cut and Legislative/ Regulatory Ramifications,” hosted by the Fresh-Cut Processor Board. In addition to market segment programming, the Conference will include strategic, face-to-face meetings with lawmakers and staff congressional offices, discussion of food safety policies with Food and Drug Administration officials, addresses from key Cabinet officials, and candid and constructive dialogue with President Obama’s executive team. Attendees will focus on key industry priorities, including building consumer confidence through science based food safety policy, supporting nutrition policies that increase overall produce consumption, working to provide real immigration reform solutions for agricultural employers and informing legislative and regulatory officials on the increasingly popular locally grown phenomenon and its effect on each aspect of the supply chain. The 2010 Washington Public Policy Conference will be held September 14-16, 2010 at the Gaylord National, located in Washington DC’s National Harbor. For more information about the Washington Public Policy Conference or United Fresh, please contact Miriam Miller, director of membership, at 202-303-3410 or via email at [email protected]. You can Making a Difference for the Produce Industry September 14-16, 2010 United’s Washington Public Policy Conference is the ONLY event where the entire fresh produce industry unites to make a real difference on produce industry priorities and help ensure a more profitable future. J ul y 2 0 1 0 GreenSheet Insert DETROIT’S EASTERN MARKET GETS NEW LIFE, REINVENTS Teeming with shoppers each weekend, the 119-year-old public market on Detroit’s near-east side now draws up to 40,000 visitors on a busy Saturday. New management, renovations played a major role in its turnaround By John Gallagher, Free Press Business Writer Going to Eastern Market this morning? So many are. Teeming with shoppers each weekend, the 119-year-old public market on Detroit’s neareast side now draws up to 40,000 visitors on a busy Saturday. That’s a testament to the attraction’s drawing power since just a few years ago the market was drawing losing favor, money and purpose. Dan Carmody, president of the nonprofit Eastern Market Corp. that operates the city-owned market, said Eastern Market ranks with America’s best such operations, including Seattle’s Pike Place Market and Philadelphia’s Reading Terminal Market. Now shoppers come not only for the locally grown fruits and vegetables, but also for the popular breakfast and lunch delis, the wine and antique shops, the deals on flowers and plants and the ever-changing array of new products, like the specialty pierogies introduced this month. And many come because, well, there’s an urban ambience unparalleled in metro Detroit. Dan Carmody, president of the nonprofit Eastern Market Corp. that operates the city-owned market, said Eastern Market ranks with America’s best such operations, including Seattle’s Pike Place Market and Philadelphia’s Reading Terminal Market. “We’re one of the largest, one of the oldest, and I think we’re one of the coolest,” Carmody said. (Dan Carmody pictured left standing in Shed 3 at Eastern Market.) New Life for Eastern Market Five years ago, Detroit’s Eastern Market remained an orphan within city government, losing money, its reputation in decline, control of it shifting from department to department with no clear mission. Today, in contrast, it operates as one of the nation’s premier public markets. “I think Saturdays on a nice summer day in Eastern Market are the coolest urban experience around a public market in the country,” Carmody said last week. On busy summer Saturdays, up to 40,000 visitors jam market sheds, buying fruits and vegetables, flowers and even trees, enjoying breakfast or lunch at the many eateries, and shopping for wine, antiques and other goods in the shops. People may quibble about the reasons for the turnaround, but no one disputes that Eastern Market has emerged as a major success story in a city that badly needed one. “I think Saturdays on a nice summer day in Eastern Market are the coolest urban experience around a public market in the country,” Carmody said last week. What turned things around? GreenSheet Insert J ul y 2 0 1 0 DETROIT’S EASTERN MARKET GETS NEW LIFE (CON’TD) New Model, Outside Help The turning point happened in 2006, when the City of Detroit, after years of debate, agreed to spin off the market into a separate nonprofit corporation, much as it had done already with the Detroit Institute of Arts. The result could be a model for such quasi-public management. The new management system, headed first by planning consultant Katherine Beebe and, since 2007, by Carmody, already has rebuilt two of the market’s five sheds, turning Shed 3 into a venue for year-round special events, from auto show previews to fashion shows. Money from outsiders helped. The Kresge and Kellogg foundations have been among funders who have pumped $6 million into the market since the quasi-privatization. The turning point happened in 2006, when the City of Detroit, after years of debate, agreed to spin off the market into a separate nonprofit corporation, much as it had done already with the Detroit Institute of Arts. The Ford Foundation is donating funds toward the next big project, the renovation of the market’s Shed 5, scheduled to begin this year. And the new management has spurred a quest for specialty food vendors to complement the market’s basic fruits and vegetables. Recent product additions include grass-fed pork and beef products and, just in June, specialty pierogies, small pastries stuffed with meat and other tasty bits. “We’ve come a long way in the last four years,” Edward Deeb, a member of the Eastern Market Corp’s nonprofit board and a 35-year advocate for the local merchants, said last week. Beebe agreed. “The market’s much improved. It’s a very special place,” she said last week. More To Come The improvements haven’t stopped. The Shed 4 renovations, set to begin this winter, will include creation of a community kitchen where cooking demonstrations and specialty classes can be held. And the sidewalk area outside Shed 5 along Russell Street, the market’s main drag, will be expanded and converted to a public plaza for arts-and-crafts shows and other special events. “We’ve come a long way in the last four years,” Edward Deeb, a member of the Eastern Market Corp’s nonprofit board and a 35year advocate for the local merchants, said last week. Eventually, in years to come, leaders hope to make Eastern Market a destination at least two or three days a week year-round, not just on Saturdays. And some are thinking even beyond that. “We want this to be a six-or-seven-day-a-week market,” Deeb said. Of course, the farmers market that the public sees on Saturday morning is just one face of the Eastern Market. The district’s restaurants and shops are open most days of the week. And the market’s many wholesale houses and food processing businesses operate quietly in the background, supplying food to numerous Detroit-area groceries and restaurants the year-round. Amy Horgan and her veil blowing in the breeze at the Eastern Market the morning of her wedding, May 9, 2009. Eventually, in years to come, leaders hope to make Eastern Market a destination at least two or three days a week yearround, not just on Saturdays. And some are thinking even beyond that.