Slajd 1 - Mercury

Modified magazine formula
from January 2012
Compilation of the best ideas known from the
biweekly ‘Puls Biznesu Weekend’, monthly
‘Business Class’ and new editorial content.
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
Modified magazine formula
from January 2012
Profile:

All editorial materials, lifestyle, culture and
sports columns included, will have a touch of
business
Topics:







profiles of renowned and appreciated business
people
history of brands that were cult brands in
communist Poland and their activities in free
market economy
Polish inventions and their chances for being
implemented into production
financial issues
real estate
famous businessmen’s offices
our protagonists’ accounts of places where
they spend their leisure time, their hobbies
and favourite books.
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
Modified magazine formula
from January 2012
Format:
Paper:
Volume:
Periodicity:
Publication day:
Circulation:
Distribution:
270 x 355 mm
75 LCD
60 pages
monthly
every month’s last Friday
22.000 copies
the magazine will be distributed
among Puls Biznesu subscribers
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
MAGAZINE STRUCTURE
VIP section
coverages from
business events
(1 column)
Breakfast with…
short interview
with a chosen person
from the business world
(1 column)
MIX
the most important
current economic issues
(1 column)
Your finance
section run by Puls
Biznesu economic
journalists
(1 column)
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
MAGAZINE STRUCTURE
Communist Poland brand
presentation of brands that
were cult brands in
communist Poland and their
activities in free market
economy
(2 columns)
Polish inventions
presentation of Polish
inventors’ achievements that
have the greatest chances of
being implemented
(2 columns)
Protagonist from the cover
profiles of people who are
renowned and appreciated in
business environment
(5 columns)
Coverage
about people and interesting
economic phenomena
(4 columns)
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
MAGAZINE STRUCTURE
Interview
talks with important characters from
economic and social life
(2 columns)
Motorization – Self-portrait
results of tests that were carried
out on the most interesting
models of luxurious brands
(2 columns)
Jak inwestują znani ludzie
inspirations to how allocate
funds taken from prominent
business personalities
(1 column)
Feature articles
- Zbigniew Lew-Starowicz:
‘What to advise’
- Aleksander Krawczuk:
‘Everything has already
happened’
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
MAGAZINE STRUCTURE
Weekend in…
business people recommend
interesting and specific places that
are exceptionally good for weekend
trips
(1 column)
Gadgets
- cosmetics
- fashion
- electronics
- luxury from various areas
(4 columns):
Fashion
- discussions with famous designers
about trends
Such Style - Tomasz Jacykow
describes styles of known business
people
Elegance - Jerzy Turbasa describes
personality styles that are unusually
elegant
(3 columns)
My world
businessmen and their hobbies
( 1 column)
Bonnier Business
(Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
MAGAZINE STRUCTURE
On the table and In the bottle
‘On the table’ - tests of restaurants carried
out by Prof. Stanisław Majcherczyk, a
renowned expert, Doctor of medicine,
lecturer of taste and aroma physiology at The
Academy of Hotel Management and Catering
Industry in Poznań.
‘In the bottle’ – Tomasz Kolecki-Majewicz,
Polish three-time sommelier champion,
presents grafts of vine and wine regions
(2 columns)
Real estate
current issues from Polish and world real
estate market, including one regular
section – coverages from famous
businessmen’s offices
(4 columns)
Business story from the world
(1 column)
Culture
connection between business and culture (1 column)
Sports
issues concerning sports
marketing
(2 columns)
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
WHY PULS BIZNESU?
Excellently selected target group,
INTERESTED in information
published in PB media:
managers
CEOs
decision-makers
The best reach to scrupulously
selected group of decisionmakers, thanks to ‘media mix’
communication, including new
mobile media or non-standard
channels of press distribution:




Newspaper
The Internet
Smartphones
Tablets
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
REACH AND COVERAGE
Ideally designed target group:

Circulation
22 000 copies

Readership
100 000 persons

Company owners, CEOs, directors, managers and specialists 88%
the highest
proportion
among national
dailies. *
Puls Biznesu is where decision-makers are:


Office:
Subscription sale (guarantee of uninterrupted reach)
Business trip
Selected Polish Railways trains
Polish Airlines planes
Business Incubators
*) PBC General, carried out by MillwardBrown SMG/KRC,
January – December 2010, N=48 445, readership in seasonal
cycle
**) Publisher’s data including electronic subscription.
***) Puls Biznesu, own data
****) Expert Monitor, January - December 2010, l, price list
data, self-promotion excluded
76% of circulation the highest
number in the segment
of national dailies.**
1 200 copies
1 600 copies
1 000 copies
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa;
tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]