Advertising offer of Puls Biznesu

Transcription

ADVERTISING OFFER
PB.PL
Bonnier Business (Polska) Sp. z o.o.; ul. Kijowska 1, 03-738 Warszawa; tel.: 22 333 98 88, fax: 22 333 98 99; [email protected]
BONNIER BUSINESS (POLSKA) PORTAL, THE PUBLISHER OF ‘PULS
BIZNESU’
It is an information website addressed to investors, managers and business owners.
Almost 900 k users benefit from it, which results in 8 mln views monthly
(according to Gemius Traffic).
The website provides 200 texts daily.
(according to Gemiusa, it is the biggest number of economic texts on the Polish Internet)
In recent months, in terms of the number of views per user and avarage time spent on
the page (according to Megapanel), PB.PL is undoubtedly number one among 20 biggest
websites in the category of business, finance and law.
sites
 Investor’s Pulse (Puls
 Eurocash (Eurokasa)
 Power industry
Inwestora)
 Moto
(Energetyka)
 NewConnect
 Logistics (Logistyka)
 Retailing
 Forex
 Real estate
 People (Ludzie)
 Quotations (Notowania)
(Nieruchomości)
 Local
 Business Gazelles
 Tech
governments
 Company (Firma)
 Career (Kariera)
(Samorządy)
 Contracts (Kontrakty)
 Macroeconomics
 PB Weekend
(Makroekonomia)
 M.pb.pl
 Wideo.pb.pl
SITES
PB.PL
 IS THE SOURCE OF BUSINESS AND ECONOMIC
INFORMATION ADDRESSED TO BOARDS OF
MANAGEMENT, PEOPLE MAKING KEY DECISIONS
IN COMPANIES AND THOSE WHO ARE
INTERESTED IN BUSINESS.
 BUSINESSMEN, MANAGERS OF ALL LEVELS,
ANALYSTS AND SPECIALISTS – THEY ALL READ
PB.PL!
 ON THE WEBSITE YOU CAN FIND NEWS FROM
BUSINESS AND POLITIS, COMMENTS AND ADVICE
FROM SPECIALISTS, THEMATIC REPORTS,
ANALYSIS AND FORECASTS FROM THE AREA OF
STOCK EXCHANGE AND FINANCE
SITES
PULSINWESTORA.PL
 New site dedicated to readers actively searching for
investment opportunities.
Mainly stock exchange opportunities but also those
available on currency, real estate or raw materials
markets , not to mention alternative investments.
 The website gathers (groups) all key market news,
reports, analysis and articles from the section ‘Puls
Inwestora’ (‘Investor’s Pulse), our daily newspaper and
external sources.
 Access to the most valuable texts on the website is
paid. The site’s clients will be able to read the most
important information prior to their publication on
pb.pl.
SITES
NEWCONNECT.PB.PL
 A site dedicated to investors interested in alternative
GPW market (Warsaw Stock Exchange market).
 Includes the most recent information and New
Connect companies quotations which are updated on a
regular basis by Puls Biznesu journalists .
 Every week the most interesting information news are
sent to the subscribers of a special newsletter dedicated
to NewConnect
SITES
FOREX.PB.PL
 A website dedicated to rapidly growing currency
market. Unlike other sites of that kind, it is addressed
not only to individual stock exchange traders wanting to
try their luck on Forex but also to companies and
individuals in foreign currency debt.
 There are couple of unique elements that constitute
this website, like Polish currency analysts ranking, run
for a few years by Puls Biznesu, or archive recordings of
online currency trainings.
 On forex.pb.pl you can also find numerous profiles of
transaction platforms available in Poland.
SITES
NOTOWANIA.PB.PL (QUOTATIONS)
 A site grouping all tools necessary for investors and
others.
 It presents listing of over 7000 financial instruments
connected with a database of more than 850 k of texts
collected by PB and PB.PL
850 k texts collected by PB and PB.PL
 On the site there are stock exchange quotations (local
and worldwide) charts of companies, stock exchange
indexes, comments to sessions.
 Page doradca.pb.pl is an element of quotations – it is
a financial passage created in cooperation with
Comperia.
SITES
2.
GAZELE.PL – a site for small and medium-sized
enterprises (SMEs)
 A site decicated to Business Gazelles, an event that
Puls Biznesu have been organizing for ten years.
 The main element of this page is a base of over 8 000
1.
4.
small and medium-sized enterprises, present and former
Business Gazelles awards winners. The base is extended
by texts addressed to this group of companies.
3.
 In 2010 the website was visited, on average, by 20 k
users montly (according to Gemius Traffic).
SITE LAYOUT:
5.
1. Gazelle tracer on a map
2. partnerhip section in upper navigation
3. upper banner (Gazelles advertisement)
4. event partners’ logotypes
5. Gazelles’ profiles
SITES
FIRMA.PB.PL
 A new site grouping materials from the section Puls Firmy
(Company’s Pulse) together with long-exsisting webpages
eurokasa.pb.pl and kontrakty.pb.pl
 Enriched by tools useful for businessmen, who are the
addressees of the site. It will include a new subsite
finansowaniefirm.pb.pl which will concentrate on banking,
factoring, debt recovery, leasing, private equity – i.e. capital
acqisition.
 On firma.pb.pl you can also find Business Gazelles search
engine.
SITES
KONTRAKTY.PB.PL
 A website for companies searching for contracts,
orders and advice on business activity.
 It includes tenders search engine – both for big
contractors looking for orders in EU and for local
business owners.
 The website is divided into sections: construction
industry, power sector, raw materials, environment,
technology, transport and food.
 The most interesting information from this site are
published in the morning newsletter pb.pl which reaches
110 k viewers.
 In 2010 the site was visited, on average, by 20 k
unique users monthly (according to Gemius Traffic).
SERWISY
EUROKASA.PB.PL
 A website dedicated to European Union funds and
addressed to micro, small, medium and quite big-sized
enterprises but also to local authories.
 On the site, contest previews are presented. The prize is a
subsity from the following programs: regional, Innovative
Economy, Infrastructure and Environment or Human
Capital.
 Dates, criteria of subsidy granting and lists of winners.
Advice of the Ministry of Regional Development for those
who are willing to benefit from European Union funds.
 Everything is monitored by a designated managing editor
from Puls Biznesu.
SITES
MOTO.PB.PL
 A site addressed to motorization fans wanting information
for private and proffesional purposes.
 The page is divided into sections: Car for Company,
Motosport, moovideo and Sensations from(tests).
 It differs from other motorization pages by more ‘loose’
approach to the subject and to the reader.
 Every day the most interesting information from the site are
posted in the newsletter, which reaches 110 k viewers.
 In 2010 the site was visited, on average, by 60 k unique
users monthly (according to Gemius Traffic).
SITES
Logistyka.pb.pl
LOGISTYKA.PB.PL
 The site is dedicated to professionalists from the field of
transport, fuel and spedition.
It includes some hot news, reports and covereges from these
segments.
 Updated online by a team of Puls Biznesu journalists
SITES
NIERUCHOMOŚCI.PB.PL
 A site addressed to construction and development
industry.
It includes hot news, reports and coverages, updated online
by Puls Biznesu journalists.
 The integral part of the site is a section with real estate
offers created in cooperation with webpages oferty.net and
tabelaofert.pl
SITES
TECH.PB.PL
 A new thematic site dedicated to IT, telecommunication and new
technologies. Ideal for people interested in the world who want to find out
which computer to chose for thier business or what is the way of thinking
of Steve Jobs and other IT gurus.
 The site is divided into five sections: Software, Hardware, Services,
Internet and Gadgets.
Thanks to such sections the readers get a full range of topics, from
practical informations about servers, software and phones for companies
to interesting facts from the world of new technologies, the Internet and
gadgets.
 On Teleinformatyka.pb.pl we post articles from paper version of Puls
Biznes, exclusive materials from Business and Technologies suplement,
fresh news from pb.pl and materials specially designed for this thematic
site.
 The head texts from the site are added to everyday newsletter pb.pl that
has 110 k subscribers.
There are links directly referring to teleinformatyka.pb.pl
SITES
KARIERA.PB.PL
 A site dedicated to job market.
It presents the most up-to-date information from the
market and the most interesting examples of people
climbing up the career ladder.
 It includes author’s sections by market experts,
information collected by PB journalists and the most
interesting job offers.
 The articles from the site are sent to users via daily
newsletter pb.pl which reaches over 110 k Internet users.
SERWISY
MAKRO.PB.PL
 A specialist website that focuses on all aspects of
economy: market fluctuations changes, condition of Polish
złoty and the situation on job market.
 The main elements are economic information and
comments of well-known home and world analysts
 It also has a macroeconomic database which is added as a
sepatate section to the page notowania.pb.pl/makro.
 Quality and high standards of provided information are
maintained by a specially designateg managing editor.
SITES
ENERGETYKA.PB.PL
 A site dedicated to power industry.
 On this site users will find information on the most
prominent power companies, investments in this sector and
law regulations on electric power market.
 We post the latest news about shale gas, CO2 emission,
nuclear energy plants and alternative sources of energy.
SERWISY
RETAILING.PB.PL
 A site dedicated to retailing branch, i.e chains, retailers
and suppliers.
 It includes current information and articles on retailing
branch, prepared by Puls Biznesu team.
 Its key task is creating community around ‘What’s going
on in Retailing?’ congress , one of the biggest meeting of
retailing representatives in Poland .
SERWISY
LUDZIE.PB.PL
 It is a catalogue of over 30k business people – From
Poland and all over the world.
 It brings together business people profiles and photos,
interesting links, friend companies and a base of more than
a million texts from Puls Biznesu and pb.pl archives.
 Ludzie.pb.pl is widely promoted in our daily newspaper
and on our websites.
 There is a paid version available where profiles can be
edited according to what the presented characters’ will is.
 In 2010 the site was visited, on average, by 30k unique
SITES
SAMORZADY.PB.PL
 A site dedicated to business aspects of local governments’
work.
 It groups events and articles on local governments in
cities, provinces, districts, communes.
 Together with the content addressed to members of local
governments there are materials devoted to branches that
provide services to local governments: construction, banking
or power industry.
SITES
WEEKEND.PB.PL
 First page in PB portfolio based on B2C segment,
therefore the idea to create an independent domain in
different layout.
 The name comes from biweekly (from January 2012
weekely) magazine Puls Biznesu Weekend, distributed
among daily newspaper subscribers.
 The page targets at people more or less connected with
business, conspicuous for above average income, looking for
means to spend their money in a profitable and entertaining
way.
 Thematic sections will be extensions of editorial magazine
sections: Economic Horoscope, Interviews, Gadgets,
Coverages, Photocoverages, Finanse, Business Psychology,
Fashion, Design, Beauty, Matter of Tasteulture, Sports.
Tourism.
SITES
M.PB.PL
Clearly marked sections.
Tags created to enable access to current stock exchange index
and currency exchange rates.
Advertising forms:
 banner ( 215x34 px)
 wallpaper,
 sponsored article and session link
High website attendance:
40 000 uu, 300 000 pv monthly, in November 2012!
SERWISY
WIDEO.PB.PL
 Puls biznesu video website
 More than 200 archived films
 Division into thematic sections, e.g. Webcasts, Events,
Economy, Stock Exchange, Moto, Ater Hours
 In-house production department
 In-house editorial office
 Minimum one coverage and one webcast weekly
 Live webcast streaming
 Pre-roll, post-roll and overlay advertisements
 Non-standard activities
 Section sponsoring, client’s own sections
Research and statiscics
 User profile
 Monthly website statistics
 20 biggest business websites

Number of real users

Number of page views

Average time per user

Number of page views per unique user
 Affinity Index
RESEARCH AND STATISTICS
sex
30%
34%
female
70%
male
66%
age
11%
over 54 years old
8%
45-54 years old
19%
18%
22%
20%
35-44 years old
25-34 years old
15-24 years old
17%
27%
24%
36%
education
73%
high er
81%
gen eral
vocational
15%
22%
3%
4%
professional status
student
pensioner
11%
5%
3%
5%
75%
77%
professionally active
professional category
skilled workers
commerce and services employees
private company owners
lower level office worker
6%
1%
5%
2%
12%
8%
22%
23%
21%
28%
technics and administration specialists
specialists / freelancers
directo rs , h igher officials, managers
19%
11%
9%
7%
manages work of others
42%
41%
place of residence
45%
49%
city over 100 000 people
37%
39%
city up to do 1 00 00 0 people
country
18%
11%
Źródło: PBC General, MillwardBrown SMG/KRC, fale: I-VI 2011
20 BIGGESTS BUSINESS WEBSITES
WEBSITE RANKING ACCORDING TO MONTHLY COVERAGE – BUSINESS, FINANCE, LAW
AVERAGE TIME PER USER [HRS:MIN:SEC];
1.
Puls Biznesu Group
2.
Bankier.pl Group
3.
Onet.pl Group
4.
Gazeta.pl Group
5.
Interia.pl Group
6.
Wirtualna Polska Group
7.
Money.pl Group
8.
Next Infor Group
9.
O2.pl Group
00:28:48
00:21:36
10. Inwestycje.pl Group
11.
00:36:00
PTWP Group
00:14:24
12. Spolecznosci.pl - media2.pl Group
13. nf.pl
00:07:12
14. egospodarka.pl
15.
wirtualnemedia.pl
00:00:00
16. Wolters Kluwer Polska Group
17.
podatki.biz
18. forumprawne.org
19. biznesforum.pl
20. trading212.com
Megapanel PBI/Gemiusresearch conducted by Polskie Badania
Internetu Sp. z o.o. i Gemius SA; research period – June 2011
NO DATA
20 BIGGEST BUSINESS WEBSITES
,
NUMBER OF VIEWS PER UNIQUE USER
1.
Bankier.pl Group
2.
Onet.pl Group
3.
Puls Biznesu Group
4.
5.
Interia.pl Group
6.
Gazeta.pl Group
7.
Money.pl Group
8.
PTWP Group
9.
nf.pl
30
25
20
11.
Next Infor Group
15
12. O2.pl Group
10
13. wirtualnemedia.pl
14. Spolecznosci.pl Group
15.
5
egospodarka.pl
17.
0
podatki.biz
18. forumprawne.org
19. biznesforum.pl
20. trading212.com
NO DATA
20 BIGGEST BUSINESS WEBSITES
NUMBER OF VIEWS MONTHLY
1.
Onet.pl Group
2.
3.
Bankier.pl Group
4.
Money.pl Group
5.
Gazeta.pl Group
6.
Next Infor Group
7.
Interia.pl Group
60 000 000
8.
O2.pl Group
50 000 000
9.
egospodarka.pl
70 000 000
10. Puls Biznesu Group
40 000 000
11.
30 000 000
PTWP Group
12. nf.pl
20 000 000
15.
Spolecznosci.pl - media2.pl Group
10 000 000
0
17.
podatki.biz
18. forumprawne.org
19. biznesforum.pl
20. trading212.com
BRAK DANYCH
20 BIGGESTS BUSINESS WEBSITES
NUMBER OF REAL USERS VISITING THE WEBSITE MONTLY
1.
Onet.pl Group
2.
Money.pl Group
3.
4.
Next Infor Group
5.
Gazeta.pl Group
6.
Bankier.pl Group
7.
Interia.pl Group
8.
egospodarka.pl
3 000 000
9.
forumprawne.org
2 500 000
4 000 000
3 500 000
10. O2.pl Group
11.
Wolters Kluwer Polska Group
2 000 000
12. nf.pl
1 500 000
13. PTWP Group
1 000 000
15.
0
17.
500 000
biznesforum.pl
18. Puls Biznesu Group
19. trading212.com
20. podatki.biz
RESEARCH AND STATISTICS - AFFINITY INDEX
DEFINITION OF AFFINITY – COMPATIBILITY OF TARGET AUDIENCE USERS ON A GIVEN WEBSITE IN PROPORTION TO
COMPATIBILITY OF POLISH TARGET AUDIENCE USERS ON ALL THE INTERNET.
COVERAGE
AFFINITY INDEX
1.
Onet.pl Group
2.
Gazeta.pl Group
3.
Money.pl Group
4.
Next Infor Group
5.
6.
Bankier.pl Group
7.
Grupa Puls Biznesu
8.
wirtualnemedia.pl
9.
egospodarka.pl
TARGET GROUP:
education=higher;
professional status= business
owner contracting employees;
net income=over 5000 PLN
300
200
Inwestycje.pl v
100
12. podatki.biz
13. O2.pl Group
0
14. PTWP Group
15.
biznesforum.pl
16. forumprawne.org
17.
500
400
10. Interia.pl Group
11.
600
Wolters Kluwer Polska Group
18. Spolecznosci.pl - media2.pl Group
19. nf.pl
20. trading212.com
Megapanel PBI/Gemiusresearch conducted
by Polskie Badania
Internetu Sp. z o.o. i Gemius SA;
research period – June 2011
RESEARCH AND STATISTICS - AFFINITY INDEX
DEFINITION OF AFFINITY – COMPATIBILITY OF TARGET AUDIENCE USERS ON A GIVEN WEBSITE IN PROPORTION TO
COMPATIBILITY OF POLISH TARGET AUDIENCE USERS ON ALL THE INTERNET.
COVERAGE
AFFINITY INDEX
1.
Onet.pl Group
2.
Money.pl Group
3.
Gazeta.pl Group
4.
5.
Next Infor Group
6.
Bankier.pl Group
7.
Puls Biznesu Group
400
8.
wirtualnemedia.pl
300
9.
egospodarka.pl
TARGET GROUP:
education=higher;
professional status=plant manager,
President, senior director;
pet profit=over 5000 PLN
12. O2.pl Group
Interia.pl Group
16. forumprawne.org
17.
600
500
100
0
15.
700
200
10. PTWP Group
11.
800
podatki.biz
18. nf.pl
19. biznesforum.pl
20. trading212.com
ADVERTISING
LAYOUT IN
PB.PL
750x100 do 300; 848x179; 940x300
Banner
468x60
Billboard;
Double Billboard;
Triple Billboard;
Expand Billboard;
Wideboard (NEW);
Panorama
Link (txt)
Sponsored Article; Link; Logo
200x200
Link (link)
200x200
Rectangle
468x240;
300x250
200x600;
300x600
Box
Skyscraper;
Half Page (NEW)
Bar 940x60 (NEW)
Box 200x200 (NEW)
Rectangle
300x250
ADVERTISING FORMS
BILLBOARD
A billboard is a graphic advertising element placed
centrally in the upper part of a page.
Technical Guide:
Resolution: 750 x 100 pixels
Size: 50 KB
Format: JPEG, GIF, FLASH
Model and price:
1/4 FF RC = 32 000 PLN/ week
CPM = 170 PLN RC
ADVERTISING FORMS
DOUBLE BILLBOARD
Recctangular advertising element placed on top of a
page.
Twice as high as a regular Billboard.
Technical Guide:
Resolution: 750x200 pixels
Size: 50 KB
Format: GIF, JPEG
Model and price:
¼ FF RC = 46 000 PLN/ week
CPM = 260 PLN RC
ADVERTISING FORMS
TRIPLE BILLBOARD
Very high rectangular advertising form placed on top of
a site.
A form 3 times higher than a classical Billboard.
Technical Guide:
Size: do 50 KB
Technologia: GIF, JPEG, FLASH
Model and price:
¼ FF = 55 000 PLN RC/ week
CPM = 320 PLN RC
ADVERTISING FORMS
EXPAND BILLBOARD
Expandable form of advertisments.
After pointing a cursor at it, it extends, expanding its
surface (or is presented in the extended form and after
couple of seconds returns to its diminished form).
Technical Guide:
Resolution: 750x100 -> 750x300 pixels
Size: 50 KB
Format: FLASH
Model and price:
CPM = 260 PLN RC
ADVERTISING FORMS
WIDEBOARD
Wideboard is an advertisement in the form of a
horizontal rectangle.
It occupies a fixed position on top of a page.
It is one of the biggest advertising forms on the site.
Technical Guide:
Size: 50 KB
Format: GIF, JPEG, FLASH
Model and price:
CPM = 390 PLN RC
ADVERTISING FORMS
PANORAMA BILLBOARD
It is a graphic advertising element placed in the upper
part of a page. Panorama billboard is fixed permanently,
the user scrolling down the page always sees this
advertising form. Clicking Panorama results in
automatic redirection to the website chosen byclient.
Technical guide:
Size: 100 KB
Format: FLASH, GIF, kod html
Model and price:
CPM = 260 PLN RC
ADVERTISING FORMS
WALLPAPER
Graphic advertisement in the form of backgroud to the
site, in semitransparent pattern.
User surfing a site with wallpaper has constant,
uninterrupted contact with advertisement, which gives
the advertiser a very efficient tool for image creation and
raising brand awarness.
Taking into account that wallpaper is a clickable format
it is recommended to link it with clickable form like
double billboard.
Technical guide:
Resolution: 750x200 pixels + wallpaper
Size: 100 KB
Format: JPG, GIF
ADVERTISING FORMS
WELCOME SCREEN
 Welcome screen advertisement is based on showing each
new user entering the site a special welcome screen,
containing website logo, information about the possibility
of skipping that screen and the proper advertisement.
 Saved as jpg, gif or swf file with resolution 640x480.
 Maximum display time 15 seconds.
 The content is very well visible, giving the chance to skip
welcome screen at the same time by clicking the link. The
link allowing to skip the ad is well-marked and always in the
same place.
Model and price:
FF RC = 20 000 PLN/ 1 day, capping 1
ADVERTISING FORMS
BANNER
Graphic element usually in shape of a horizontal or
vertical bar in upper part of the site; contains static or
animated graphics and has a function of a link to
advertiser ‘s website.
Technical guide:
Size: 50 KB
Model and price:
CPM = 120 PLN RC
ADVERTISING FORMS
HALF PAGE
Vertical graphic element placed in the third column of
the site, on right side.
Clicking Half Page automatically redirects to website
pointed out by client.
Technical guide:
Size: 50 KB
Model and price:
CPM = 210 PLN/ CPM
ADVERTISING FORMS
SKYSCRAPER
Vertical graphic element placed in the third column of
the site, on the right side.
Clicking skyscraper automatically redirects to a website
pointed out by client.
Technical guide:
Resolution: 120x600, 200x600 pixels
Size: 50 KB
Model and price:
CPM = 180 PLN RC
ADVERTISING FORMS
SURROUND
Simultaneous display of banner (billboard) and
skyscraper related to one product.
Technical guide:
Resolution: 750x100, 200x600 pixels
Size: 50 KB
Model and price:
CPM = 280 PLN RC
ADVERTISING FORMS
FLYFOOTER
A scrolled bar placed in the lower part of the site near
the window’s edge.
Folded after clicking the ‘x’ sign.
Technical guide:
Size: 50 KB
Model and price:
CPM = 290 PLN RC
ADVERTISING FORMS
RECTANGLE
Graphic element placed in the first and third column of the
site.
Clicking the advertisement automatically redirects to the
website chosen by client.
Technical guide:
Size: 50 KB
Model and price:
UPPER RECTANGLE:
¼ FF = 35 000 PLN RC/ week , 240 PLN RC/ CPM
LOWER RECTANGLE :
¼ FF = 17 000 PLN RC/week, 120 PLN RC/ CPM
ADVERTISING FORMS
BOX
Box is a graphic element placed in the first column under
‘recommended’ section and on the right side of the page in
place of such ad forms as skyscraper and half page* and in
lower part of the site in the navigation of thematic sections
Technical guide:
Size: 35 KB
Model and price:
UPPER BOX:
¼ FF = 17 000 PLN RC/ week , CPM = 118 PLN RC
LOWER BOX:
¼ FF = 14 000 PLN RC/ week , CPM = 105 PLN RC
ADVERTISING FORMS
BAR
Rectangular graphic element, placed in lower part of the site
above ‘recommended’ section and above the lower navigation
of pb.pl thematic sites , presented page-wide.
Technical guide:
Size: 50 KB
Model and price:
CPM = 105 PLN RC
ADVERTISING FORMS
SURROUND BANNER
Rectangular graphic element, placed in upper or lower
part of the site.
The user can find advertisement in two strategic places
on the site.
Technical guide:
Resolution: 468x60 or 940x60 pixels
Size: 50 KB
Model and price:
CPM = 160 PLN RC
ADVERTISING FORMS
SPONSORED ARTICLE
Rectangular graphic element, placed in the upper section of
the portal, second column.
The text inside the box will be in Word format
(recommended max. Length: 2 A4 pages) plus graphic
elements.
Possibility of adding links to articles, redirecting to websites
suggested by client.
+
Teaser – links to articles with the client’s logo, placed in the
third column, in upper part of the site under stock quotations
or above the side ad forms like: skyscraper and half page.
Model and price:
FF RC = 14 000 PLN/ week
ADVERTISING FORMS – VIDEO
VIDEO
Possibility of placing video content in all banner forms.
Video display inside banners or on full screen.
*Example: 300x250 pixels rectangle
Technical guide:
All forms available on the site.
Model and price:
CPM + 50% additional charge
to all available advertising forms
ADVERTISING FORMS
NEWSLETTER
Possibility to purchase a banner or a link in a newsletter.
Banner placed on top or on bottom of the letter, reaches
up to 110 000 active accounts (subscribers) that signed
to newsletter voluntarily.
Everyday morning sending in the form of links to most
interesting articles from Puls Biznesu.
Technical guide:
Size: 50 KB
Model and price:
one-time sending: 17 000 PLN RC
ADVERTISING FORMS
MAILING HTML
Available mailing databases:
 general mailing 110 000 active accounts
 Business Gazelles mailing 11 890 accounts
 context mailing
(number of accounts depends on the selected profile)
Model and price:
general mailing: 550 PLN RC/ sending
Top management mailing: 1100 PLN RC/ sending
Business Gazelles mailing: 2200 PLN RC/ sending
STANDARD CPM ADVERTISEMENT
(PRICES PER 1000 VIEWS)
AD DESCRIPTION
AND MAX. SIZE (PIX)
WEIGHT
KB
PLN/
CPM
750x100
50
170
DOUBLE BILLBOARD
750x200
100
260
TRIPLE BILLBOARD
750x300
100
320
AD FORMAT
BILLBOARD
VIDEO (PRICE PER 1 000 VIEWS)
VIDEO
extra
charge
+ 50 %
all above-mentioned forms
E-MAILING (PRICE PER 1 000 VIEWS)
EXPAND BILLBOARD
750x100/300
50
260
VIDEBOARD
940x300
50
390
PANORAMIC BILLBOARD
848x179
100
260
750x200 + wallpaper
100
390
wysokość 30
50
260
SCREENING
(DOUBLE BILLBOARD + WALLPAPER)
NORMAL MAILING
Text html
50
550
TOP MANAGEENT MAILING
Text html
50
1 100
MAILING TO BUSINESS GAZELLES
COMPANIES
Texst html
50
2 200
NEWSLETTER (ALL SUBSCRIBERS DATABASE SHIPMENT 110 000 subscribers)
SPONSORED LINK IN NEWSLETTER
SCROLLER
NEWSLETTER BANNER
FLYFOOTER
TOP BANNER
750x200 (clickable form)
50
290
468x60
50
120
HALF PAGE
600x300
50
210
SKYSCRAPER
160x600
50
180
160x600
(expanded 320x600)
50
270
750x100+160x600
50
280
468x240 lub 300x250
50
240
BOTTOM RECTANGLE
300x250
50
120
TOP BOX
200x200
35
118
BOTTOM BOX
200x200
35
105
940x60
50
105
940x60 lub468x60
50
160
EXPAND SKYSCRAPER
SURROUND
(BILLBOARD + SKYSCRAPER)
TOP RECTANGLE
(MIDDLETEXT)
BOTTOM BAR
SURROUND BANNER
Text max 250 characters
Texst
17 000
468x60
50
17 000
CPM ads remarks:
 All prices provided are "Rate Card” and do not include
23% VAT tax
 Price list relates to pb.pl portal and all thematic sites in pb.pl
domain
 There is a 15% extra charge for displaying on pb.pl main page
 In case of normal mailing and Business Gazelles mailing for
each additional target criteria there will be a 50% extra charge
 Non-standard campaigns on pb.pl:
Please contact our Advertising Agency at [email protected]
FLAT FEE ADVERTISEMENT
(FLAT FEE/ 1 week) 1/4 PB.PL ROS SITE VIEWS
AD DESCRIPTION AND
MAX. SIZE (PIX)
AD FORMAT
WEIGHT
KB
PLN/
week
FLAT FEE AD (FLAT FEE/ 1 week) 100 % ROS SITE VIEWS
SPONSORED ARTICLE
TEASER logo 5Kb + article
5
14 000
(LOGO) 40x40 link + article
5
9000
(LOGO) 40x40
5
7 000
Full screen (1024X710)
300
20 000
Semitransparent background
-
20 000
BILLBOARD
750x100
50
32 000
DOUBLE BILLBOARD
750X200
100
46000
PB.PL RECOMMENDS
(DISPLAY – MAIN PAGE)
TRIPLE BILLBOARD
750X300
100
55 000
SPONSORED POLL
750x100
(expanded 750x300)
50
46 000
VIDEBOARD
940x300
50
606000
WELCOME SCREEN
(CAPING 1)
PANORAMIC BILLBOARD
848X179
100
46 000
WALLPAPER (WATERMARK)
FLYFOOTER
750x200 (clickable form)
50
50 000
TOP BANNER
468x60
50
17 000
HALF PAGE
600x300
50
40 000
SKYSCRAPER
160x600
50
20 000
160x600
(expanded 320x600)
50
31 000
750x100+160x600
50
43 000
468x240 lub 300x250
50
35 000
BOTTOM RECTANGLE
300x250
50
17 000
TOP BOX
200x200
35
17 000
BOTTOM BOX
200x200
35
14 000
940x60
50
14 000
940x60 lub 468x60
50
23000
EXPAND BILLBOARD
EXPAND SKYSCRAPER
SURROUND
(BILLBOARD + SKYSCRAPER)
TOP RECTANGLE
(MIDDLETEXT)
BOTTOM BAR
SURROUND BANNER
FLAT FEE AD (FLAT FEE/ 1day)
Flat Fee advertisement remarks:
 When buying a sponsored article there is a possibility
to additionally purchase a poll; the price per poll is
6 000 PLN
 All prices provided are "Rate Card” and do not include
23% VAT tax
 Listed prices relate only to displaying ads on pb.pl site with 25%
views (ROS) guaranteed
 Exclusive Flat Fee Campaigns have a 200% extra charge
 Exclusive Campaigns: booking required 30 days prior to the
campaign
WIDEO.PB.PL– ADS EXAMPLES
PRE-ROLL AND POST-ROLL
 15 or 30-seconds ad spot, broadcast before proper video content is loaded
WIDEO.PB.PL – EXAMPLES OF ADS
OVERLAY
 10-seconds ad beam, on layer display during proper video broadcast
WIDEO.PB.PL – DEDICATED ADS SAMPLES
SPONSOR OF SECTION
 Pre-roll and post-roll ads during video broadcast
 Upper banner forms – Billboard/ Double Billboard (50% views guranteed)
 Side banner forms (right side of site) – Rectangle and SkyScraper (50 % views guranteed)
 wideo.pb.pl main page billboard (rotational display)
 Targeted mailing (15 000 accounts)
WIDEO.PB.PL MAIN PAGE BILLBOARD
AD FORMS:
WIDEO.PB.PL THEMATIC TAB
WIDEO.PB.PL – SAMPLES OF DEDICATED ADS
CLIENT’S DEDICATED SITE
 Possibility of publishing client’s own videos, images etc. publishing
 Upper banner – Billboard/ Double Billboard (permanent display)
 Side ads (right side of site) – Rectangle and SkyScraper (permanent display)
 wideo.pb.pl main page billboard (rotational display)
 Targeted mailing (20 000 accounts)
WIDEO.PB.PL MAIN PAGE BILLBOARD
AD FORMS:
WIDEO.PB.PL DEDICATED SITE
WIDEO.PB.PL – SAMPLES OF DEDICATED ADS
PLACING CLIENT’S VIDEO
 Placing client’s content place in wideo.pb.pl main page section ‘Recommended’ and on chosen thematic tab
 Permanent display
WIDEO.PB.PL MAIN PAGE
WIDEO.PB.PL THEMATIC TAB
WIDEO.PB.PL – PRICE LIST
ADVERTISING FORMAT
PLN
BROADCAST TIME
BILLBOARD
170/ CPM
-
DOUBLE BILLBOARD
260/ CPM
-
TRIPLE BILLBOARD
320/ CPM
-
RECTANGLE
120/ CPM
-
SKYSCRAPER
180/ CPM
-
PRE-ROLL 15-SEC
220/ CPM
-
PRE-ROLL 30-SEC
320/ CPM
-
POST-ROLL 15-SEC
220/ CPM
-
POST-ROLL 30-SEC
320/ CPM
-
OVERLAY
190/ CPM
-
SECTION SPONSOR - PACK
45 000/ FF
month
DEDICATED SITE - PACK
60 000/FF
month
CLIENT’s VIDEO PLACEMENT
12 000/FF
week
ADVERTISING FORMS – M.PB.PL
WALLPAPER
BANNER
CLIENT’S
LOGO
CLIENT’s
AD
Model and price:
BANNER:
6 000 PLN RC /week
WALLPAPER:
6 000 PLN RC/week
ARTICLE OR LINK:
2 500 PLN RC /week
ADVERTISING FORMS– M.PB.PL
SPONSOR OF SECTION– LOGOTYPE
CLIENT’S LOGO
SPONSORED ARTICLE
Model and price:
SPONSOR OF SECTION:
8 000 PLN RC/ week
M.PB.PL - PRICELIST
ADVERTISING FORMAT
PLN
BROADCAST TIME
WALLPAPER
6 000/ FF
week
SPONSORED ARTICLE
2 500/ FF
week
BANNER
6 000/ FF
week
SECTION SPONSOR
8 000/ FF
week
TABLET AND SMARTPHONE APPLICATIONS
TABLETS AND SMARTPHONES
 Delivery of uniqe content to mobile device users
 Dedicated team in our editorial office
 Continuously updated top Bonnier Business Polska products
information (Puls Biznesu daily newspaper, pb.pl portal and PB
Weekend magazine)
 Exclusive ad space – Premium segment
 Possibility for clients to show themselves as innovative
companies following global trends
 Extended advertisers’ segment (lifestyle,
design, telco etc.)
We are looking forward to doing business with you:
Izabela Kaczmarczyk
tel. +48 22 333 9892
kom. +48 600 013 367
[email protected]

Advertising offer of Puls Biznesu

Transcription

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