a tR u tge rs - Rutgers University Undergraduate Admissions

Business
at
Rutgers
Rutgers: A University T
➤ Rutgers is a proven leader in business education. Strategically located between New York City and Philadelphia, the
university’s three business schools—in Camden, Newark,
and New Brunswick—are all committed to integrating the
region’s global commerce into the undergraduate curriculum. Faculty members are partners with the business
community, regularly serving as industry consultants and
securing business leaders as guest lecturers. These realworld connections enhance teaching, put students in touch
with industry leaders, and ensure that Rutgers students are
at the forefront of today’s business trends and challenges.
Off to Market
Research opportunities are most often associated with graduatelevel or scientific study, but not at Rutgers. Here, business students delve into practical applications of their business training.
As an undergraduate marketing major, Kim Watts became fascinated with the connection between marketing and anthropology,
exploring the complexities of what people want and how targeted
marketing can meet those demands.
To test an anthropological research method, Kim launched a
qualitative consumer research study of restaurant servicescapes—
the physical and social aspects of a restaurant’s environment.
She conducted in-depth interviews to determine how consumers’
experience and overall satisfaction correlate with the atmosphere
in which they are dining. By studying and applying substantive
research, Kim could show business owners how to create the right
environment for their target market, ultimately meeting consumer
needs while building their business and customer loyalty. Upon
Kim Watts Marketing major • Researching
restaurant atmospherics and servicescapes with
Dr. Elizabeth Hirschman • Member of the Rutgers
Performing Dance Company • Hometown: Buffalo,
New York
graduation, Kim will implement her marketing talent as a sales
agent with Airborne Express in New York City.
Visit admissions.rutgers.edu/business to meet other students and see
video interviews about their undergraduate experiences.
Terron Simons Double
majors in accounting and
management • Internship with the Camden
County Administrator •
Owns an e-commerce
business • Hometown:
Camden, New Jersey
Romana Micek Finance
major • Will work in a
management position at
PSE&G upon graduation
• Hometown: born in
Poland, grew up in
Garfield, New Jersey
Alvin Figer Double
majors in MSIS and math
• Internship with Morgan
Stanley Dean Witter •
Member of the Rutgers
Glee Club • Hometown:
Mt. Laurel, New Jersey
That Means Business
Business Bonuses at Rutgers
Partners in Learning
● New Jersey to Namibia Business students can spend
Undergraduate students work alongside faculty members
who are dedicated teachers and leading researchers.
spring break in South Africa and Namibia, where they witness both first- and third-world business models. Students
visit with executives from Lucent Technologies and Ogilvy
Barbara Bickart and Robert Schindler,
and Mather as well as with individual entrepreneurs selling
professors of marketing, are studying how
hand-made crafts to tourists. They also experience the
consumers acquire product information on
effects of culture on business—from the style of dress and
the web. As part of the study, undergradu-
levels of formality to the content of advertising messages
and product distribution.
● Heard from the Top Rutgers puts business students
face to face with industry leaders. Recent guest speakers
include: Louis Vaccarelli, BMG Entertainment • Tom
Crawford, Prudential Insurance • Al Gamper, Jr., CIT •
ates visit corporate web pages as well as
online consumer forums, gathering data on a
range of product categories. Research findings indicate that Internet communities stimulate more consumer interest in a product than
Patricia Russo, Kodak • William McDonough, Federal
official corporate web sites, affirming that word-of-mouth—the
Reserve Bank of New York • Jerry Greenfield, Ben & Jerry’s
oldest sales tool—remains vital and relevant in the 21st century.
• Charles Heimbold, Jr., Bristol-Myers Squibb • Al Cade,
Fleet Bank • Abby Joseph Cohen, Goldman Sachs.
● Rutgers Recruiters Rutgers business graduates are
Finance professor Ben Sopranzetti, who received his undergraduate degree from Rutgers, applies a comprehensive approach to
pursued by top companies: Accenture • Arthur Andersen
teaching. He not only develops students’ proficiency in financial
• AT&T • Bear Stearns • Deloitte & Touche • Dow Jones •
concepts, but also encourages critical thinking skills, ethical and
Dun & Bradstreet • EDS • Ernst & Young • General Electric
social awareness, and team building. Dr. Ben, as he’s known to stu-
• Goldman Sachs • Hewlett Packard • IBM • J.P. Morgan
dents, personally places undergraduates with top companies, such
Chase & Company • KPMG Peat Marwick • McCannErickson • Merrill Lynch • PaineWebber • Pepsi Cola •
PricewaterhouseCoopers • Prudential • Salomon Smith
Barney • Simon & Schuster • United Parcel Service.
as AT&T, J.P. Morgan Chase & Company, and Johnson & Johnson.
Michael Santoro, professor of international business, testified
before the Senate Finance Committee regarding human rights
issues in China. According to his research, economic involvement
is the best strategy the United States can pursue to improve
New Jersey: All about Business
human rights. Corporations that emphasize leading technology
New Jersey boasts some of the nation’s most
impressive business statistics.
and management practices pass along values and customs to
• New Jersey has the nation’s largest concentration of
Visit admissions.rutgers.edu to meet other Rutgers faculty
members committed to undergraduate teaching.
Fortune 500 companies, including firms such as Honeywell,
employees that advance democracy and fair treatment.
Campbell Soup, Shering-Plough, and Merck.
• AT&T, Johnson & Johnson, Prudential, and Continental
Airlines are among New Jersey’s top 25 employers.
• Pharmaceutials, telecommunications, and biotechnology—
today’s hottest career fields—are among New Jersey’s chief
industries.
• The nation’s top five CPA firms—Arthur Andersen, Deloitte
& Touche, Ernst & Young, PricewaterhouseCoopers, and
KPMG Peat Marwick—have offices in New Jersey.
• New Jersey ranks seventh nationally for venture capital.
• New Jersey is the nation’s seventh largest high-tech state
in terms of employment opportunities.
Rutgers’ business schools are accredited by AACSB
International–The Association to Advance Collegiate
Schools of Business, an endorsement obtained by only
20 percent of undergraduate business programs, placing
Rutgers with business schools like the University of
Pennsylvania, NYU, and Carnegie Mellon.
Only at Rutgers
Rutgers offers academic opportunities, research projects, and facilities
that distinguish it from other universities.
Undergraduate business students tackle real-time business analysis at Rutgers’ Global Financial Markets Center, the only facility of its kind in New Jersey.
Real-Time Business Training
Rutgers’ Global Financial Markets Center is a
Winning Ways
Sound Investments
The Rutgers Business Plan Competition mirrors
At Rutgers, aspiring investment managers gain
state-of-the-art virtual trading and technology
corporate America—sales pitches to venture
firsthand experience in the student group LIBOR,
center that provides an interactive teaching and
capitalists, fierce competition, and cash reward.
the Little Investment Bankers of Rutgers. Mem-
learning experience. The center features elec-
Teams of young entrepreneurs propose a prod-
bers research and recommend stocks to the
tronic data boards with online information from
uct or service and then outline its production
Bender Trust Fund, which awards scholarships
the major business markets, sophisticated data-
plan, marketing and distribution channels,
to Rutgers students. The fund has grown from
bases, and other advanced communications
expense and revenue projections, and invest-
$400,000 to more than $1.2 million. Besides
capabilities. The only facility of its kind in New
ment requirements. After three intense rounds,
gaining firsthand investment experience, LIBOR
Jersey, the center allows students to hone their
a panel of venture capitalists and small business
members also meet Wall Street professionals—
analytical, business, and research skills.
Students from all business majors—finance,
advisers evaluate the final contestants and dis-
traders, investment bankers, and analysts from
tribute $30,000 to top teams. Winners have
such firms as Bear Stearns, J.P. Morgan Chase &
accounting, marketing, management, and
included Global Media Exchange, an Internet
Company, McKinsey Consulting, and Morgan
management science and information systems—
marketing service that targets the Hispanic
Stanley Dean Witter.
gain experience in this hands-on center.
media market, and AthleteOne, an Internetbased college recruiting service.
The Road Ahead: Here’s a sampling of potential career paths for business graduates.
Accountant ■ Advertising Account Executive ■ Auditor ■ Bank Officer ■ Commodities Trader ■ Credit Analyst ■ Database Analyst ■ Financial Planner ■ Hotel
Manager ■ Information Systems Specialist ■ Insurance Agent ■ International Trade Manager ■ Investment Banker ■ Loan Officer ■ Market Research Analyst
■ Operations Manager ■ Public Relations Director ■ Realtor ■ Retail Buyer ■ Sales Representative ■ Stock Broker ■ Technical Writer ■ Telecommunications
Specialist ■ Training Specialist ■ Underwriter
Visit admissions.rutgers.edu to learn about other exciting career paths in business.
How do you get the opportunity to discuss business with the CEOs of amazon.com and Intel?
With Manhattan only a train ride
away, Rutgers business students
find themselves thriving in the
world’s center for financial services. As a student, Nik Modi
invested in his Rutgers business
education and aggressively put
his skills to work, knocking on
doors and making contacts at
Wall Street firms. In his senior
year, while working at Bear
Stearns, Nik founded the Rutgers Exposure Program (REP),
which places business students
in front-end positions, such as
equity research and investment
banking, at Wall Street’s most
prestigious investment houses.
Since graduation, Nik has
continued his prosperous Wall
Street career, covering a range
of industries, from educational
services and telecommunications to semiconductors and
e-commerce. He’s had the opportunity to speak one-on-one with
industry leaders from Intel and
amazon.com—gathering firsthand information on today’s
hottest sectors.
Find the answer at Rutgers.
To learn more about Rutgers’
career opportunities, visit
admissions.rutgers.edu.
Nik Modi ’98 works in the heart
of the financial world—Wall
Street—conducting equity
research for UBS Warburg, a
division of UBS-PaineWebber.
Majors in Business
Check out admissions.rutgers.edu/business to learn more about the following programs.
● Accounting involves keeping records of, reporting, and analyzing a company’s financial position.
Careers range from positions with public accounting firms or corporations to government agencies or
nonprofit organizations. The program prepares students to sit for the Certified Public Accountant
(CPA), Certified Management Accountant (CMA), and Certified Internal Auditor (CIA) examinations.
Sample Courses Analysis of Financial Statements • Principles of Business Taxation • Government and
Not-for-Profit Accounting and Auditing • Use of Financial Data for Decision Making.
● Finance encompasses the selection and exchange of financial instruments to increase the value of
a company. Finance students gain in-depth knowledge about investing, portfolio management, capital
budgeting, asset pricing, and financial markets. Graduates are prepared for positions with corporations, financial institutions, brokerage houses, investment banks, or government agencies.
Sample Courses Investments and Portfolio Management • Global Financial Markets • Asset Pricing
and Portfolio Analysis • Futures and Options.
● Management deals with running a complex organization, including such activities as analyzing
market trends, setting goals, organizing resources, budgeting, and training employees. The manage-
Following an internship at the Tweeter Center at the
Waterfront, Camden’s outdoor entertainment venue,
marketing major Connie Burman accepted a full-time
position in the center’s marketing department. She
publicizes upcoming shows, handles media relations,
and buys advertising spots.
ment major provides the skills needed to secure an entry-level position as well as the tools needed by
top management to lead an organization.
Sample Courses Total Quality Management • Public Sector Labor Negotiations • Entrepreneurship
and Small Business Management • New Venture Development.
● Management Science and Information Systems (MSIS) combines business and information
systems training. Students develop analytical and quantitative thinking skills as well as in-depth
knowledge of computer applications. Graduates assume positions in such areas as production and
operations management, decision support systems, financial modeling, distribution systems development, and the design of communications networks.
Sample Courses Statistical Methods in Business • The Human Factor in MSIS-Business Reengineering
• Telecommunications Network Systems in Business • Computer Network Applications.
● Marketing involves deciding which goods and services consumers prefer and how these goods and
services are presented in an attractive and persuasive manner. Career opportunities in advertising,
market research, retailing, consumer analysis, and merchandising are all part of this major.
Sample Courses Consumer Behavior • Product Planning and Strategy • Persuasion, Sales, and
Negotiation • Retailing and Electronic Commerce.
● BA or BS/MBA Dual Degree Program enables students to earn both a bachelor’s degree and
a master of business administration (MBA) degree within five years. Students from a variety of
academic backgrounds can participate in this unique program offered by Rutgers’ Graduate School
of Management.
Rutgers at a glance
Rutgers–Camden
Camden College of Arts and Sciences
University College–Camden
School of Business–Camden
Rutgers–Newark
Newark College of Arts and Sciences
University College–Newark
College of Nursing
School of Management–Newark
Rutgers–New Brunswick
Douglass College
Livingston College
Rutgers College
University College–New Brunswick
Cook College
Mason Gross School of the Arts
College of Pharmacy
School of Business–New Brunswick
School of Engineering
For more information:
Please consult the online directory of majors (admissions.rutgers.edu/catalog) for additional
information and specific requirements.
Rutgers, The State University of New Jersey, is dedicated by law and by purpose to serving all
people on an equal and nondiscriminatory basis.
Produced by Rutgers’ Office of Print and Electronic Communications with the assistance of the
Office of University Undergraduate Admissions.
Photography: Dennis Connors, Alan Goldsmith, Nick Romanenko, and Comstock.
W1477-01-40M
Office of University Undergraduate Admissions
Rutgers, The State University of New Jersey
Room 202
65 Davidson Road
New Brunswick, NJ 08854-8097
732/932-INFO (Campus Info Services)
admissions.rutgers.edu