Sponsorship Packet - Lambda Theta Phi Latin Fraternity, Inc.

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[Virginia
Commonwealth University]
EXPANSION AND COLONIZATION
PROCEDURES PACKET
National Convention
Sponsorship Guide 2016
FOUR DECADES, ONE GOAL:
LATINO EMPOWERMENT
©2016 Lambda Theta Phi Latin Fraternity, Inc.
Version 1.0
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
TABLE OF CONTENTS
Message from Executive Director ......................................................................................................................................... 3
Partnership ......................................................................................................................................................................................... 4
About Lambda Theta Phi | Fast Facts ................................................................................................................................. 5
Lambda Theta Phi Data ....................................................................................................................................................... 5
Lambda Theta Phi Social Outreach & Presence ..................................................................................................... 5
Latino Market National Data ............................................................................................................................................. 5
Convention Events......................................................................................................................................................................... 6
Welcome Reception .............................................................................................................................................................. 6
Salute Competition ................................................................................................................................................................ 6
Mental Health Keynote & Workshops .......................................................................................................................... 7
Elections ...................................................................................................................................................................................... 7
Alumni Social ............................................................................................................................................................................ 7
Lambda Pride Event.............................................................................................................................................................. 7
Philanthropic Luncheon....................................................................................................................................................... 7
Career Associations ............................................................................................................................................................... 8
Presidential Awards Banquet ........................................................................................................................................... 8
Benefits of Supporting Lambda Theta Phi ....................................................................................................................... 9
Leadership has its merits .................................................................................................................................................... 9
Diversity....................................................................................................................................................................................... 9
Values ........................................................................................................................................................................................... 9
Interconnected ......................................................................................................................................................................... 9
Projected Attendance .......................................................................................................................................................... 9
Convention Hotel.......................................................................................................................................................................... 10
About the Deauville ............................................................................................................................................................. 10
Sponsorship Levels........................................................................................................................................................................ 11
Title Sponsor ............................................................................................................................................................................. 11
Leadership Sponsor............................................................................................................................................................... 11
Brown Sponsor ....................................................................................................................................................................... 12
White Sponsor ........................................................................................................................................................................ 12
Chivalrous Sponsor ............................................................................................................................................................... 12
Payment Information ................................................................................................................................................................... 13
Online ........................................................................................................................................................................................... 13
Mail ................................................................................................................................................................................................ 13
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Message from Executive Director
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
MESSAGE FROM EXECUTIVE DIRECTOR
Dear Potential Sponsor:
The National Board of Lambda Theta Phi Latin Fraternity, Inc. invites you to become a
sponsor of our 40th Anniversary Celebration Bi-Annual National Convention, “United In
Vision, Defining Our Future & Leading The Movement”, to be held on Thursday, June 23rd
to Sunday, June 26th, 2016 at the Deauville Beach Resort in sunny Miami Beach, FL.
The National Convention is held every two (2) years as a method to continuously educate
our members on a wide variety of topics and conduct fraternity business as well as
celebrate the Fraternity’s academic, service and leadership accomplishments. Each
convention has a focused theme along with a focus on Fraternal growth with our National
Elections.
As a Sponsor of the National Convention, your company/organization will have a major
branded identity at our event that will host hundreds of Latino alumni and undergraduates.
Lambda Theta Phi will have representatives from every major city across the nation
participating in the event, so your branded identity will be marketed throughout the
country.
Lambda Theta Phi Latin Fraternity, Inc. is the first Latino Fraternity to be nationally
recognized. Lambda Theta Phi consists of over 136 satellite chapters representing all of the major metropolitan areas
across the United States. Lambda Theta Phi is a non-profit service/social fraternity emphasizing Latino/a unity and the
celebration of the Latino/a culture while promoting academic excellence and community service.
Enclosed you will find additional information about Lambda Theta Phi Latin Fraternity, Inc. and how to become a
sponsor. Please contact me at [email protected] if you have any questions or visit our convention
website at www.lambdaconvention.com.
Thank you in advance for taking the time to review this information and we hope to count on your support.
Sincerely,
Jarrod Cruz
Executive Director
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Message from Executive Director
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
PARTNERSHIP
One of the greatest challenges facing Latin@s in the United States is that of educational attainment. As the
fastest growing racial/ethnic group in the United States, the fate of Latin@s is tightly coupled with the fate of
all Americans. If Latin@s are to truly participate in the future growth of the nation, it is imperative that they
are adequately trained and educated to assert roles of leadership and provide the nation with their unique
perspective.
In 2011, Latin@s became the largest minority group on four-year university campuses (Fry,2011); however,
Latin@s continue to be disproportionately overrepresented in two-year and less selective four-year
institutions, and underrepresented in the nation’s selective and highly selective institutions (Posselt, Jaquette,
Bielby & Bastedo, 2012). Despite current upward trends in four-year university enrollment, Latin@s remain
the least educated minority racial/ethnic group in terms of bachelor’s degree completion with only 13% of
Latin@s 25-29 having completed a degree (National Center for Education Statistics, 2011; Fry, 2011), in
contrast to 39% of Caucasians ages 25-29 who had completed a bachelor’s degree.
As the Leader of the Latino Greek Movement, and as part of our founding principles to advance identity &
equality and to promote scholarship, it is imperative that Lambda Theta Phi work towards advancing the
interests of Latin@s in university enrollment, graduation, and beyond. This is not only a well-principled moral
decision that will impact Latin@ student access and success in college, but it is also practical, as our primary
membership consists of Latino university men.
Our decision to partner with the Congressional Hispanic Caucus Institute (CHCI) is monumental in the
Fraternity’s history as its first official philanthropic and service partner. CHCI is a well-established
organization that marries programming to support college-going among American Latin@ youth with
leadership development and political awareness. CHCI is an ideal partner to help Lambda Theta Phi fulfill its
mission and values as an organization that seeks to support, enhance and unify the Latin@ community.
Virginia Sector Vice President Engin Toper takes a photo with
the six (6) students Lambda Theta Phi sponsored during its
inaugural year in the partnership.
Brothers of Lambda Theta Phi volunteer to mentor Latin@ youth
during the CHCI Ready 2 Lead (R2L) Power Hour in Washington,
DC at the Walter E. Washington Convention Center in 2015.
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Partnership
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
ABOUT LAMBDA THETA PHI | FAST FACTS
Lambda Theta Phi Latin Fraternity, Inc. is the first and largest nationally recognized Greek-letter organization
founded as a Latin Fraternity. Lambda Theta Phi consists of over 130 satellite chapters representing all of the
major metropolitan areas across the United States. Lambda Theta Phi is a non-profit service/social fraternity
emphasizing Latino/a unity and the celebration of the Latino/a culture while promoting academic excellence
and community service.
At the undergraduate level, our brothers are active within the Fraternity and in other student organizations.
Our brothers perform community service, promote our culture by sponsoring events which highlight and
celebrate our heritage, participate in educational workshops, and enjoy many social programs. At the
professional level, among our ranks you will find attorneys, doctors, and engineers. Our brothers are shaping
young minds as educators and as dedicated fathers. The men in brown and white are defending this country
at home and abroad in the area of law enforcement and in the armed forces. We are strengthening our
country’s economy as entrepreneurs. Our brothers are teaching leadership as coaches, mentors, and
community activists. The Lambdas are affecting policy and change as elected officials serving on City
Councils, Boards of Education, U.S. House of Representatives, and U.S. Senate. In short, Lambdas are
contributing and excelling in every facet of human endeavor.
Our illustrious history is not only our past but our guiding light to the future. As the first, we overcame many
obstacles. Not having much guidance in our formative stages, we persevered and became stronger. Lambda
is the product of vision, strength, and unity. Our history serves as a legacy and testament to our
accomplishments and greatness.
LAMBDA THETA PHI DAT A
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Over 8,000 Alumni and Undergraduate Members Nationwide
Over 136 University/College Campuses, Alumni entities Nationwide
Average Member Age: 33
Age Range: 18 to 60
Average Yearly Income: $45,000 - $65,000
Percent of Members with Post-Graduate Degrees: 22% (National Average is 4%)
Average Attendance of Members at Convention: 275 – 325
LAMBDA THETA PHI SOCIAL OUTREACH & PRESE NCE
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Highest # of Facebook Likes among all Latino organizations with over 13,000 [facebook.com/Lambda1975]
o Facebook reach is over 30,000
Almost 4,000 followers on Instagram [instagram.com/lambdas1975/]
Over 2,300 followers on Twitter [twitter.com/Lambdas1975]
LATINO MARKET NATIONAL DATA
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65% of U.S. Hispanics are US-born (median age of 18)
70% of U.S. Hispanics are under 35 years’ old
By 2030 Latinos will represent 26% of under 18 year olds
Latino teens will grow 62% between 2001 – 2020
Latinos 15-34 control 37% of total Hispanic income
Latino Population Share of 15-34 Year Olds Is Sizeable (18%)
Latinos under 35 spend $400+ billion annually
75% of Latinos speak English exclusively or are bilingual
There are 2.0+ million Latinos enrolled in US Colleges & Universities
LAMBDA THETA PHI LATIN FRATERNITY, INC. | About Lambda Theta Phi | Fast Facts
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
CONVENTION EVENTS
Below is a list and description for many of the events our sponsors can assist us with this year. More
information about this year’s National Convention can be found online at our Convention website at
www.lambdaconvention.com or through our National Website online at www.thelambdas.org.
WELCOME RECEPTION
Official opening of the National Convention (LambdaCon16). This is a social gathering and opportunity for
Brothers and guests to network, reconnect, and meet some vendors as the convention gets ready to start.
SALUTE COMPETITION
As with any Fraternity our traditions are one item that separates us. Come witness our public display of our
tradition that many deem as “poetry in motion” as teams from all over the U.S. come to claim bragging rights
on who has the best salute in 2016
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Convention Events
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
MENTAL HEALTH KEYNOT E & WORKSHOPS
Lambda strives to always stay relevant in current events. One of the
items talked about the most has been the efforts to maintaining strong
mental health. We have a packed agenda and a keynote speaker
dedicated to this effort in 2016.
The workshop luncheon provides the opportunity to educate our
members about the important topic of this year’s theme, Mental
Health. We are pleased to bring Ross Szabo, a social pioneer who has
led the youth mental health movement and an expert at creating
sustainable mental health curriculum and programs, to our National
Convention this year so our members have the tools, resources and
curriculum to take back to their campuses and in their communities. This is an important topic facing our
country today and out members will be one step ahead of understanding the need to focus on their own
mental health as they do their physical health and personal health and well-being.
ELECTIONS
The key difference that makes our conventions different from conferences is our focus on the next level of
leadership and key org changes. The candidate speeches election forum is the platform to discuss the
direction for Lambda Theta Phi’s next National Executive Board.
ALUMNI SOCIAL
The alumni of Lambda Theta Phi will gather to network & mingle with fellow alumni & esteemed guests.
Bring business cards as this is a great opportunity to meet not only tomorrow’s leaders but today’s
trailblazers
LAMBDA P RIDE EVENT
Join Lambda Pride for their ally social event. This event is open to ALL brothers and friends in the Miami area.
Are you a supportive brother that has experienced not knowing what to say or how to be supportive to one
struggling with their sexuality? If the answer is yes, let this event be a starting point. Brothers who identify as
LGBTQ will be present to offer suggestive strategies that can be used and not come across as offensive or
disrespectful.
PHILANTHROPIC LUNCHEON
Join Lambda as we celebrate the accomplishments of our fundraising efforts for our CHCI Philanthropy over
the past year through the Latino Leaders Campaign. You’ll have the opportunity to meet some of the
students that Lambda sponsored for their internship to D.C.
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Convention Events
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
CAREER ASSOCIATIONS
Part of being Leaders of the Latino Greek Movement is ensuring that we are leading in our respective careers.
Lambda Theta Phi is proud to have alumni and undergraduate members in all major career fields who
connect socially and professionally and support and mentor one another virtually through social media. The
National Convention is the opportunity to connect with one another to continue to enhance the relationship
and share best practices or learn how to grow in your career. Come for the opportunity, stay for the
networking potential.
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Lambdas in Advertising, Marketing, Graphic Design
Lambdas in Animal Sciences, Veterinarians
Lambdas in Architecture, Building, Construction,
Engineering, Manufacturing
Lambdas in the Arts
Lambdas in Business
Lambdas in Communications, Broadcasting, Media,
Journalism
Lambdas in Engineering
Lambdas in Finance & Accounting
Lambdas in Healthcare, Health Administration,
Health Promotions
Lambdas in Hotel, Restaurant, Hospitality
Lambdas in Human Resources
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Lambdas in Education
Lambdas in Law
Lambdas in Law Enforcement
Lambdas in Medicine
Lambdas in Mental Health
Lambdas in Politics, Public Administration, Elected
Officials
Lambdas in Psychology, Sociology
Lambdas in Real Estate
Lambdas in S.T.E.M. (Science, Technology,
Engineering, Mathematics)
Lambdas in Social Work
Lambdas in Student Affairs/Higher Education
PRESIDENTIAL AWARDS BANQUET
A marquee event where the convention turns to celebrate on the accomplishments of many Brothers in the
past year. Awards are distributed to individuals, entities, and we all celebrate Lambda Theta Phi.
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Convention Events
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
BENEFITS OF SUPPORTING LAMBDA THETA PHI
Lambda Theta Phi provides access to a wide variety of Latino leaders who are actively engaged in the
community, on their campuses and active members within society. Our members come from all over the
country and several countries, including Puerto Rico and Mexico. They hold positions or have interest in
many career fields and employed in many companies or through private practice. Below is an idea of the
other benefits our sponsors will have by partnering with Lambda Theta Phi during our National Convention
this year.
LEADERSHIP HAS ITS M ERITS
Not only has the organization taken a stance on leadership since our inception, but 40 years later, the
organization and all of our entities maintain a leadership focus in their communities and college campuses.
From our engaged alumni, to growing undergraduates, our organization connects many people who are
passionate towards the betterment of our community
DIVERSITY
We are a Fraternity based on Latin@ values, however we are a very inclusive organization and have attracted
the passions of many men throughout our history. Our primary focus has been on Latin@ values but when
we help a community grow, we are helping everyone in a community grow
VALUES
Our values are held together by the core of Unity, Respect, Culture, Brotherhood, and Pride. We are an
organization of great integrity and dedicated to our mission
INTERCONNECTED
We have a motto, “En La Union, Esta La Fuerza”, meaning “In Unity, There is Strength”. Not only does the
organization make strides in our growth, but many individual members are well connected with organizations
& a great potential for you to expand your footprint in our communities.
PROJECTED ATTENDANCE
This year’s National Convention will surely be highly attended. The South Florida/Miami area is thriving with
many alumni and undergraduate members of our organization with a number of other Latin@ Greek
members in the surrounding area. We are excited to be welcoming over 300 members from all over the
country, Puerto Rico and Mexico at this year’s National Convention.
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Benefits of Supporting Lambda Theta Phi
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
CONVENTION HOTEL
The Deauville Beach Resort will host over 300 brothers for the 2016 National Convention. The location is a
perfect setting as we celebrate 40 years as the Leaders of the Latino Greek Movement. The Beatles launched
their historic career on the Ed Sullivan Show which was filmed on the stage in the main ballroom. This year,
Lambda Theta Phi will honor and celebrate our historic 40 years on that same very stage.
ABOUT THE DEAUVILLE
The Deauville Beach Resort has always attracted the media
and Hollywood’s attention. Since the 1950’s the hotel has
been favored by famous elite such as Frank Sinatra, Sammy
Davis Jr., Dean Martin, Joey Bishop, Tony Bennett, and of
course The Beatles. Many celebrities have performed in the
hotel’s classy ballrooms and spent time at the Deauville’s
suites.
More recently; The Deauville, has become a top destination
for Film and TV productions. Because of its convenient and
beautiful oceanfront location; the Deauville is a perfect
location for both exterior pool and beach scenes. Its interior
design is great for different period recreations and our
extensive ballrooms and banquet space offer a clean slate where magic can happen. With large open spaces
available both interior and exterior, the Deauville is a comfortable and ideal production location.
More information about the hotel, event spaces, etc. can be found online at deauvillebeachresortmiami.com.
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Convention Hotel
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
SPONSORSHIP LEVELS
We would be excited to have you and/or your company/organization as a sponsor of this year’s National
Convention. Your company/organization will have a major branded identity at the event that will host over
300 Latinos who will be in attendance in Miami Beach, FL.
Lambda Theta Phi will also have representatives from every major city across the nation participating in the
event, so your branded identity will be marketed throughout the country. Additionally, you will be taking
part in the 40th Anniversary Celebration of the Fraternity’s existence and accomplishments which include
academic achievement, philanthropy, community service and leadership. We hope to hear from you by
Friday, May 20, 2016.
TITLE SPONSOR
$10,000 (1 available)
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Branded as title sponsor on all communication and documents for Lambda Convention
Sponsor of Presidential Awards Banquet
Exclusive right to address the audience for at least 10 min at banquet on Saturday
Opportunity to introduce keynote speaker of the banquet and distribute awards to recipients with
leadership
Up to three (3) representatives have reserved seating at all lunches and banquet
Logo near the front page of program and on convention website
Full Page advertisement in program (sponsor provided)
Presence on National website for 6 months
Formal recognition plaque during banquet
Complimentary Sponsor table in vendor hall
Sponsored social media announcement with logo and link to site
Exclusive access to list of all convention participants
LEADERSHIP SPONSOR
$5,000 (2 available)
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Opportunity to either Sponsor Lunch on Friday or Saturday (Luncheon will include sponsor name)
Opportunity to welcome the membership at the beginning of lunch and speak for 5-7 minutes
Up to two (2) representatives have reserved seating at all lunches and the banquet on Saturday
Logo displayed in convention program & website as a sponsor
½ page advertisement in program (sponsor provided)
Formal recognition plaque during banquet
Complimentary sponsor table in vendor hall
Sponsored social media announcement with logo and link to site
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Sponsorship Levels
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
BROWN SPONSOR
$3,000 (3 available)
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Opportunity to either sponsor “Salute Competition”, “Alumni Social” or “Lambda Pride Social”
Up to two (2) representatives have reserved seating at all lunches and banquet on Saturday
Logo displayed in convention program & website as a sponsor
¼ page advertisement in program (sponsor provided)
Formal recognition plaque during banquet
Complimentary sponsor table in vendor hall
Social media announcement with logo and link to site
WHITE SPONSOR
$1,000 (4 available)
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Opportunity to either sponsor “Welcome Reception”, “Career Association”, “Mental Health
Workshops”, or “National Elections”
One (1) representative have reserved seating at all lunches and banquet on Saturday
Logo displayed in convention program & website as a sponsor
Formal recognition plaque during banquet
Complimentary sponsor table in vendor hall
Social media announcement with logo and link to site
CHIVALROUS SPONSOR
$625 40th Anniversary Awards Banquet Table Sponsor
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Opportunity to sponsor a table during the Awards Banquet on Saturday
o Includes 10 reserved seats; 3-course meals, etc.
Listed as a table sponsor during presentation
Social media announcement recognizing all table sponsors
Program Advertisements
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Options: Full Page - $250; Half Page - $150; Quarter Page - $75
Opportunity to advertise your business/organization in our Convention Program to be distributed to
over 300 members and available electronically on our website/social media with a reach over 30,000
Customized advertisement with your branding
Advertisement listed on the website and promoted once during the year via social media
Various (please inquire at [email protected])
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Support Lambda Theta Phi with a variety of logistics opportunities; For Example:
o Badge Sponsor with Logo on the badge for all attendees
o Bag sponsor for attendees with shared logo on the bags
o Individual vendors
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Sponsorship Levels
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
PAYMENT INFORMATION
There are a couple options for payment: Online or Mail. Please see the options below. If you should have any
questions, please do not hesitate to contact Executive Director Jarrod Cruz at
[email protected].
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Artwork must be camera ready and electronically submitted by June 1, 2016.
o Full Page Size: 8 ½ x 11
o Half Page Size: 8 ½ x 5 ½
o Quarter Page Size: 4 ¼ x 5 ½
Artwork can be submitted electronically to Jarrod Cruz at [email protected]
o Must be high resolution (no bleeding)
ONLINE
You may complete your application and payment online using the following address. Once we receive your
application and payment, we will send you an acknowledgement and follow-up for any artwork or items that
may be requested.
Please note that artwork DOES NOT have to be submitted at the time of the application or payment. We
encourage all sponsors to submit their application and their payment by Friday, May 20, 2016.
Go online at http://www.thelambdas.org/?page_id=2179 and choose your application and payment options.
Payment types accepted include Visa, MasterCard, Discover and American Express.
MAIL
Once you have completed your application online and indicated that you wish to make a payment via mail on
the checkout screen, please send your payment and a copy of your application receipt to the following
address.
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Please write all checks to “Lambda Theta Phi Latin Fraternity, Inc.”
Jarrod Cruz
Executive Director, Lambda Theta Phi
3976 SW 166th Place Road
Ocala, Florida 34473
For general information, email [email protected]
Specific information, call Executive Director Jarrod Cruz (866) 425-2623 or email
[email protected].
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Payment Information
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[Lambda Theta Phi]
2016 National Convention Sponsorship Guide
LAMBDA THETA PHI LATIN FRATERNITY, INC. | Payment Information
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