VividWorks Jorma Palo, COO 28.02.2013

VividWorks
Jorma Palo, COO
28.02.2013
© 2012 VividWorks Ltd.
www.vividworks.com
* SaaS = Software as a Service
** AR = Augmented Reality
© 2012 VividWorks Ltd.
www.vividworks.com
USA
APAC
EMEA
Finland
Sweden
Estonia
Finland
Italy
Sweden
Estonia
Finland
Denmark
Poland
Italy
Sweden
Estonia
Finland
Norway
Denmark
Poland
Italy
Sweden
Estonia
Finland
Japan
Germany
Turkey
Norway
Denmark
Poland
Italy
Sweden
Estonia
Finland
q  Background as pioneers in 3D Internet in Silicon Valley and Finland
q  Industrial grade online 3D design-to-purchase SaaS platform
q  Shifting the business processes – like what Amazon and travel
industry did with Internet
q  Building deep customer engagement with Augmented Reality
© 2012 VividWorks Ltd.
www.vividworks.com
© 2012 VividWorks Ltd.
www.vividworks.com
What we Do
Online 3D Design-To-Purchase SaaS Platform
with consumer AR interface
that enables customers of manufacturers and retailers to
configure any interior content (e.g. furniture), visualize
tangible design goals realtime - at anytime - and make a
purchase w/ or w/o a salesperson
* SaaS = Software as a Service
** AR = Augmented Reality
© 2012 VividWorks Ltd.
www.vividworks.com
Consumer Problem
How to see it at home
How to find products
How to purchase 24/7
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How can I find products
and view all options?
Which products fit my
needs?
Is this in my budget?
© 2012 VividWorks Ltd.
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My home = my design Can I ‘test’ it?
How does it look and
fit?
Can I verify the
materials and style
works with what I have?
www.vividworks.com
• 
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Can I share my
purchase options with
friends - get feedback?
Can I combine Internet
and stores?
Is this in Social media/
Internet -> drive the
traffic to business?
Retailer & Manufacturer Problem
Make purchase -online
Access to products
• 
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Engage Customers
Extend Brand Value
Drive Revenue
iPad
WebShop
ERP
3D
24/7
AR
SaaS
Only 10% of op)ons are seen on the floor, shops are open only 9 to 5 and customers want to evaluate online prior to making purchase decisions See how it looks
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© 2012 VividWorks Ltd.
How to see end result in
customer own context
Current approaches are
not able visualize result
www.vividworks.com
The Solution: Design-to-Purchase Platform
How
findoptions
products
Findtoall
• 
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Access to the whole
collection online
24/7 product access –
always on showroom
Increase your revenue
per square foot
Can I how
try at home
See
it fits
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© 2012 VividWorks Ltd.
You are the designer
Customers can try all
options at home
Customers can verify
how products fit in real
context
Share with friends
www.vividworks.com
How
to purchase
Buy
w/Confidence
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Buy – online or in store
Engage
Faster design to
purchase decision
Up-selling
q  Internet and mobile are changing the retail landscape – and so are
digital citizens (274 million Americas have online access)
q  Mobile behavior (regular usage of smartphones and tablets - today)
q  Gen Y (ages 18-36): 83%, and to reach furniture products 50%
q  Gen X (ages 37-47): 79%, and to reach furniture products 44%
q  Baby Boomers (ages 48-66): 64%, and to reach furniture products 24%
q  Facebook daily visits: Gen Y (62%), Gen X (44%), Baby Boomers (33%)
q  Pinterest daily visits: Gen Y (26%), Gen X (14%), Baby Boomers (14%)
q  17.6% consumers use mobile device to surf and shop furniture
online
Driving traffic to your site is ‘something’ but truly engaging
the consumers and leading them to purchase (Internet or store)
generates the win-win-win results
© 2012 VividWorks Ltd.
www.vividworks.com
q  KIOSKS
q  PRINT and WEB CAMPAIGNS
q  ONLINE CUSTOMERS
© 2012 VividWorks Ltd.
www.vividworks.com
q  KIOSKS
q  PRINT and WEB CAMPAIGNS
q  ONLINE CUSTOMERS
© 2012 VividWorks Ltd.
www.vividworks.com
q  Extending sales time
- beyond opening hours
q  Customers reach you
- when shops are closed
© 2012 VividWorks Ltd.
www.vividworks.com
q  The busiest day is Sunday
- when shops are closed
q  Decisions are made at home
© 2012 VividWorks Ltd.
www.vividworks.com
Shops close at 6PM, and what we can see that
most traffic is after closing time.
(1) Extended the opening hours with 4
hours per day.
Consumers prepare themselves from home.
(2) Over 40% have prepared themselves
before entering the shop.
Deeper engagement to purchase.
(3) Consumers are using 20 minutes in
average online to evaluate products.
Typically consumers visited 4 to 5 times in the
shop before they were deciding.
(4) Sales cycle shortened to 1 to 2 visits.
© 2012 VividWorks Ltd.
www.vividworks.com
USA – EMEA - APAC
© 2012 VividWorks Ltd.
www.vividworks.com
q  IMM / Cologne 1/2013
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q  SaloneDeMobile / Milan 4/2013
q  HighPoint market / NC USA 4/2013
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q  Dwell On Design / LA USA 6/2013
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q  Stofair / Stockholm 2/2013
* SaaS = Software as a Service
** AR = Augmented Reality
© 2012 VividWorks Ltd.
www.vividworks.com