SeasonalSELECTIONS

Transcription

SeasonalSELECTIONS

Fall 2015 | V.85
ORIGLIO BEVERAGE
JOHN
GEIST
V.P. OF SALES
THE BOSTON BEER CO.
Retail Edge Seasonals The Beer Guy New Products Programs
W H Y C R A F T B E E R C O S T S M O R E A N D W H Y I T ’ S W O R T H I T | FA L L S E L E C T I O N S | M I L L E N N I A L S
In This
ISSUE
Letter toTHE TRADE
Announcing the All New Origlio.com
A
FTER MONTHS OF BRAINSTORMING
and two years of hard work, I am
excited to announce that Origlio
Beverage’s new, and vastly improved
website is up and running. It is still located
at www.origlio.com.
Cover Story�� 2
Our original website was launched back in
1999, practically the dark ages in terms of
what technology enables us to do today.
In redesigning the site, it was our goal to
make it faster, easier to navigate and more
user friendly. And what could be more
user friendly than the ability to access
Origlio.com on your mobile phone!
Brewer Highlight�� 4
Beer Express�� 5
Delaware River
Waterfront Corporation�� 6
New Products�� 7
Seasonal Selections�� 10
Available Year-Round
Perfect for the Season�� 23
Programs�� 24
Retail Edge�� 28
The Beer Guy�� 29
®
In terms of content, it was important for us to make the information on the site
actionable and easily accessible. The design of the home page is uncluttered
and features current seasonal offerings, downloadable Origlio publications
(Heady Times and Draught Lines), and links to other sections of the site such as
Beer 101, recipes, food & beer pairings and Retailer Resources, where you can
find ordering information, contacts, tap lineup suggestions and our breakage
and return policy – just to name a few.
One of the most notable changes, and a feature that I am sure you will find
very useful, is the ability to search for beers using multiple filters. You can
now search by style, availability, country of origin, ABV range and package
type. And each beer has its own printable product page which includes key
information including keg connectors,
recommended glassware and similar
product recommendations from our
portfolio. We’ve included screenshots
of these features so you can get a
feel for the site.
Any website today is always a work-inprogress and we will continue to refine
Origlio.com in the months to come.
Please feel free to let us know what
other tools you would like to see
us develop. Knowledge is power,
even in the beer business. It
is our goal to provide you
with the best support you
need to be successful,
from information to
delivery services and
beyond.
As always, thank you for your business.
Sincerely,
Heady Times is published five times a year, courtesy
of Origlio Beverage.
Dominic Origlio
President
Beer Info at Your Fingertips
Printable sell sheets include detailed product
information and similar style suggestions on one
page.
The easily navigated home page allows users to
access information in just a few clicks.
Check out Retailer Resources for industry tips to
maximize sales.
Various filters provide quick access to the beer info
you need, even from your cell phone!
www.origlio.com HeadyTimes v.85
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CoverSTORY
John Geist of The Boston Beer Co.
Brings New Drinkers to Craft Beer
M
ORE THAN THIRTY YEARS AGO, THE BOSTON BEER COMPANY
fired some of the first shots in the craft beer revolution when founder
Jim Koch began hand-selling his Samuel Adams Boston Lager.
For the last 17 years John Geist, the company’s Vice President of Sales,
has been one of Koch’s most effective co-conspirators in the brewery’s
continuing effort to deliver flavorful, balanced and innovatively complex
beers to America’s thirsty masses. Geist grew up in the metro Chicago
area and began his professional career working for Gallo. Not long after
that, he worked on the wholesale side of beer, wine and spirits before
accepting a position with Boston Beer. That was in 1997. Geist said he
was attracted to the company’s work ethic and passion for beer.
Many dyed-in-the-wool craft beer consumers name Sam Adams
Boston Lager as their go-to, always in the fridge, beer of choice.
Nationally it is the third best-selling beer. Coming
in at numbers eight and nine respectively are
Sam Adams Summer Ale and Rebel IPA.
With that kind of success, Heady Times
wanted to know what keeps
Geist soldiering-on. What new
challenges lie ahead for the
Boston Beer Company? Here’s what
he had to say…
“Our mission is to bring new drinkers
into the category. The industry isn’t
growing, so in order to create new
business opportunities it takes the
resources and innovation of a national
brand to recruit new drinkers by bringing exciting new products
to market, even if it’s an alternative to beer. Craft is now 11%
of the beer market. That’s a miracle; astonishing. But that also
means that we have 89% of the market left to attract. That
knowledge continues to fuel our rebellious spirit!”
For Geist and the entire Boston Beer family of brands, quality and
freshness are always “Job One”, but innovation really “revs” their
engines. At the Sam Adams Brewery in Boston, the company
has a nanobrewery where at any given time, there are dozens
of beers in development. Geist explains, “We can brew in small
batches, just less than a half barrel at a time. We can tweak
the type of hops, or the quantity of ingredients, then taste
the brew and tweak it. Having the
nanobrewery also allows visitors
to give us their opinions. Not to
mention, it’s fun.”
Another way the company revved its
innovation engine was through the
creation of an “incubator” company
called Alchemy and Science. In
2011 Koch recruited his friend Alan
Newman, co-founder of Magic Hat
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HeadyTimes v.85 www.origlio.com
Brewing Company, to
make great craft beer
in any way, place or
style that he thought
made sense. It is a
completely separate
organization that works
in an entrepreneurial
and creative way. Said
Geist, “As I mentioned,
we’re eager to recruit
open-minded drinkers
to craft and grow
the category. That’s
why Jim created
the nanobrewery
(which by the way, perfected the
Rebel IPA recipe) and teamed up with Alan.
These guys are still dedicated to growing
the category and they can because after
all these years, they have the resources to
do it. But they still have their eye-on-theprize which is to grow the value of beer
by always offering a better product with
quality ingredients like Coney Island Hard
Root Beer and the great shandys from
Curious Traveler. I love drinking them
all, in moderation of course, and I am
incredibly proud to sell them.”
Sadly though, there is a small down side
to success. Some consumers don’t think
excellent craft beers can be made in any
sort of large quantity. But Geist is not
deterred by this perception. Resting on
CoverSTORY
their laurels, he maintains, is not an option.
Of their most recent endeavors Geist
commented, “We made sixty beers last year
and are continuing to brew a variety of new
and different styles of beer, which means
we’ve got something for everyone. We
saw a lot of excitement around two of the
newest members of our Rebel IPA family –
Rebel Rider session IPA and Rebel Rouser
double IPA”.
Geist admits that he gets excited about
releasing new beers and seeing them take
off. Always a bit understated, he calls the
experience “gratifying”. He continues, “Bars
need to offer drinkers a spectrum of beers
– some local, some national. Today’s beer
lovers expect to have broad choices. Their
preferences change from night to night,
and from occasion to occasion. Craft beer,
hard cider and even shandy drinkers are all
looking for the same thing – quality, flavor,
craftsmanship, and they like to know who is
brewing their beer or fermenting their cider.
I am gratified that Rebel IPA is positioned in
the top three IPAs.”
Indeed, one of Geist’s and the company’s
biggest challenges is making enough beer
so that their portfolio is more available
to everyone. The company’s Barrel Room
Collection is a case in point. These beers,
Geist admits, are hard to make. They take
time to age and the ingredients make them
more difficult to brew on a larger scale.
Says Geist, “The hardest thing for me is
when a customer lets us know they’re really
frustrated that they can’t find something in
their city or town.”
Outtakes
Good stuff that should have been in the article.
Q. Some people were surprised when your company came out with
Rebel IPA.
A. We’ve played in that space before. Fifteen years ago, we made
Sam Adams Boston IPA. Then there was Latitude 48 and White
Water IPA. Now we do Rebel, a West Coast style. Again, for us
it’s about bringing new drinkers into the category. And we make
the beers we like to drink. Rebel finishes smoothly. It’s nice and
balanced yet it has the citrus-pine flavors that drinkers expect. You
can’t get the new drinker with a hop bomb.
Q. You’ve really come out of the gate fast with Coney Island Hard
Root Beer. How does this product fit into your portfolio?
A. This was perfected by Alan Newman’s company, Alchemy and
Science. He believes craft beer is about experimentation, innovation
and bringing back lost brewing traditions. And it’s real beer made
with 2-row and caramel malts plus European hops. It goes through a
second fermentation that makes it a perfect root beer base.
Q. How does it taste?
A. Delicious. You get these great notes of vanilla, licorice and birch
from the Madagascar vanilla used. And it doesn’t have to be served
super cold to taste great.
Q. Some retailers are worried about Hard Root Beer on draught
staining the line. Should they be?
A. No. Regular draught line cleaning once a month is all that is
needed. Retailers should think of it like a fruit beer and not any kind
of a contaminant. Personally, I think on draught is the best way to
drink it, if you can get it.
Q. How is your “Freshest Beer” program going?
A. It is awesome. We ship the beer when it’s two or three days-old
so it gets to the wholesaler at three to five days-old. The consumer
really gets to taste the beer at its peak flavor. This is especially true
in your area because 95% of the core items that Sam Adams ships
to Philly come from the Lehigh Valley.
Q. The Lehigh Valley? That is about an hour away from downtown
Philadelphia.
A. Yeah. That makes us both national and local! Besides Jim [Koch]
always says that Philly is a special market because it’s where he
opened up the first, and only, Sam Adams brew pub. Yours was one
of the first cities in the country to embrace craft beer. I believe one
of the brewers was William Reed of Standard Tap fame – a great guy
with a great place to eat and drink!
Q. What do you want people to know about your boss, Jim Koch?
A. He is the hardest working guy in the company, and to this day,
is involved in everything from new beer recipes to working with us
in the market. I would want people to know that Boston Beer’s
commitment to quality and the culture of passion for beer all come
straight from Jim.
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BrewerHIGHLIGHT
Jamie Queli
Forgotten Boardwalk
Brewing Co.
B
EER ENTHUSIAST AND NEW JERSEY NATIVE,
Jamie Queli who once brewed beer as a
hobby, opened Forgotten Boardwalk Brewing
Co. in 2014. At just 31 years of age, she is the 2nd
youngest female brewery owner in the U.S.! However
the modest Queli says, “That’s a title that cannot be
earned; I didn’t choose my gender or my age.”
Located in Cherry Hill, NJ, the brewery and boardwalkthemed tasting room was completely designed by
Queli herself. Complete with two skeeball games, a
spin wheel and funhouse mirrors, she envisioned a
brewery that would instill memories of the Jersey shore, while creating
an exciting experience for visitors. “I wanted to take a turn-of-the-century
boardwalk and modernize the colors. All the photographs on the walls
are in black and white and from a different era, but the walls are painted
soft blues and bright pinks. The process of creating the space was quite
an adventure, and I am fairly positive I drove the architect and contractor
nuts. I would get phone calls from them at 7AM asking, ‘Are you positive
you want one bathroom door painted purple, the other one painted blue,
and the last one painted pink?’ I was massively controlling about every
detail.”
Spending much of her young life at the Jersey shore, Queli looked
at Forgotten Boardwalk as an adult representation of her childhood,
“There’s something magical about the ocean air, summertime weather,
carnival rides and boardwalk food,” she says. Even as an adult, Queli
would visit shorelines and coasts, seeking out the odd history of these
places. Many of the tales she was told were lost stories, but ones that
were not completely forgotten – they became the foundation of the vision
she had for the brewery, and the beer.
With such beers as Funnel Cake, Shore Shiver and Coastal Evacuation,
the names and branding of Forgotten Boardwalk’s beers are whimsical,
while each has an interesting story to tell. “We are aiming to be
raconteurs that are quirky, witty and conversational,” says Queli. There
is even a story behind the cat, affectionately named, “Growler” who
appears on their company logo. “We wanted a mascot to tell our story,”
says Queli. “Growler is based on the feral cats that live under the
boardwalks at the shore. We gave her a third eye so she would be allknowing, and a bit of a jester. Just imagine the behavior of cats; they
can be very laissez faire. We thought a cat could have seen all the old
history.”
Many people ask Queli if it’s tough for a woman to survive in the maledominated beer industry, but to that question she replies, “I don’t think it
was harder to open a brewery as a woman. I think the industry in general
is tough to get into.” She has faced several obstacles along the way, but
keeps her eye on the prize and stays focused on her primary goal – brewing
some of the best beers that New Jersey has to offer. Her advice to others
interested in opening a brewery? “Cultivate what you will stand for. There are
a lot of companies brewing beer right now; you have to stand out.”
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She relies on Forgotten Boardwalk’s
Brewmaster, David Bronstein (formerly of
Sly Fox) to deliver clean and consistent
beers. Queli gloats, “He can brew every
style of beer! He is a hell of a worker and
a gentleman. I can gush about him all day,
but I know he guides the company in the
right direction. With him in this role, I don’t
have to worry about the brewhouse.”
For those interested in getting a peek
at the brewery and tasting some of their
delicious brews, the brewery is open to the
public Thursday through Sunday. In addition
to boardwalk-style fun and games, those
who tour the facility will learn a great deal
about the brewing process. Queli says, “Our
tasting room specialists are great, and very
knowledgeable. They’ll inform guests of the
ingredients used to brew each beer and
of course visitors are welcome to sample
our wares.”
Off-PremiseSPOTLIGHT
Beer Express
A
FTER GRADUATING FROM COLLEGE WITH A DEGREE
in business, Robert Parmar knew that he wanted to
open his own business. In 2000, after 10 years with
the United States Post Office, Parmar fulfilled his dream
by purchasing and re-opening Beer Express. This store has
been a staple for beer lovers on Bustleton Ave. since the
1950s.
This summer, Beer Express relocated to a larger corner spot
in the same shopping center. Without closing for even a
single day, Parmar and his son Alex picked up and moved
into the larger retail space. The new location has a fresh,
innovative glow in a highly visible location, and sales are
flourishing. “We have a chance to re-establish ourselves
within an area that we are comfortable in,” says Parmar.
“We will be able to maintain our dedicated customers and
bring in new ones.”
Owner of Beer Express, Robert Parmar (right) with his son, Alex
With more brands available than ever before, Parmar
knew they needed more floor space, and they needed to
utilize it well. “We have modernized the layout of the store,
incorporated 15 cooler doors and a large walk-in. All of
the beer is now easily accessible, and the additional floor
space has allowed us to erect more displays without making
the store feel cluttered.” At three times the size of the
previous location, visitors are able to shop the store like a
supermarket, thanks to the wide, organized aisles.
The storefront window is very inviting, full of brightly colored
cases of ciders and flavored malt beverages. Popular and
high-end products are located inside the entranceway, while
the middle of the store is filled with an ever-expanding
selection of craft and imports, and the back is dedicated
to domestic brands and large displays. Alex pays close attention to
customer’s preferences and shopping habits. “I change and adapt the
placement every three days or so to include new beers, highlight popular
products and switch out the displays,” he says. “You have to keep it
fresh.”
As the beer community becomes more and more interested in having
choices, Parmar knows they have to offer a large selection. The ability
to offer 12 packs has helped with this. “We are a few months into
the change and we are happy with the new 12 pack law. The smaller
package offers customers a chance to try new products without
committing to a whole case and they can afford to try more than one
kind of beer,” says Parmar.
In addition to a beautiful store and a great beer selection, Parmar
knows that customer service drives business, and their long term growth
depends on it. He looks to his son, who is savvy in social media, beer
trends and technology, to guide the future of Beer Express. Alex is
working to promote their business to the younger generation that is
shaping the beer industry.
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On-PremiseSPOTLIGHT
Delaware River
Waterfront Corporation
T
HE PARKS THAT MAKE UP THE DELAWARE RIVER WATERFRONT
Corporation (DRWC) transport guests to a relaxing summer
paradise inside a bustling city. The DRWC is a nonprofit corporation
designed to benefit Philadelphia and its residents by designing,
developing and maintaining the beautiful waterfront between Oregon and
Allegheny Avenues. The three main parks, Spruce Street Harbor Park,
Blue Cross RiverRink and The Great Plaza at Penn’s Landing are free and
open to the public, with pay-as-you-go food, drinks and games.
Food and Beverage Manager for DRWC, Dave Moore
Just two years-old, Spruce Street Harbor Park is perfect for those looking
for a quick bite and a brew with a view. The park has plenty of trees
that create a lush and cool environment, making it the perfect spot
for Philadelphians to relax in the Hayneedle Hammock Lounge under
a canopy of lights. The park also offers giant-sized games, including
chess and Jenga in the midst of beautiful floating barges decorated with
native plant life. The food and drink selection at Spruce Street is just
as impressive. Food and Beverage Manager, Dave Moore made sure to
incorporate local foods that Philadelphia is known for.
“Local favorites are housed in food stands made of repurposed shipping
containers that are themed to complement Spruce Street’s décor,”
says Moore. “The Franklin Fountain is decorated like a battle ship, aptly
named The S.S. Franklin Fountain.” Other vendor offerings include,
Froman’s Chicago-style hot dogs, Chinese-Peruvian fusion cuisine at
Garces Group’s reincarnated Chifa, fried chicken sandwiches and donuts
at Port FedNuts and the Distrito taco truck can be found near the edge
of the park on weekends. The Barge Bar offers brews from Dogfish
Head, Evil Genius, Sly Fox, Yuengling and Angry Orchard to complete the
outdoor dining experience. After indulging in such tasty treats, some may
want to burn off the calories. Luckily, the DRWC offers an activity park
as well.
Philadelphia’s first outdoor roller skating rink, Blue Cross RiverRink
Summerfest is open from Memorial Day through September 27th and
provides entertainment for adults and children alike. The rink is free to
use, and skate rentals are available. This area is open Sunday through
Thursday from 11am - 11pm and from 11am - 1am on Fridays and
Saturdays. The Lodge, a boathouse-themed restaurant and bar, located
at the rink, is decorated to reflect the park’s relaxed vibe.
When the weather starts to cool, the roller rink transitions into the iconic
Blue Cross RiverRink Winterfest. Ice skating in this rink has been a
favorite holiday tradition of Philadelphians for more than 20 years. The
outdoor experience is complete with spectacular views of the Benjamin
Franklin Bridge and the Delaware River. Come November, the gardens on
the grounds get a holiday makeover that includes a light show synced
to music.
The Great Plaza at Penn’s Landing is one of Philadelphia’s premier locations
for outdoor concerts, with five tiered levels that accommodate equipment,
seating and food concessions and an adjacent public parking area. A former
employee of Live Nation, Dave Moore knows a thing or two about successful
event spaces. “We host many types of events at the Great Plaza. From
Screening Under The Stars, where favorite classic movies are played, to jazz
nights, there is always something going on,” he says.
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“The parks were designed to be a place
the whole family could enjoy, without
feeling like they were at a bar,” says
Communication Manager Emma FriedCassorla. “We also wanted to utilize the
water as much as possible and offer
nautical-themed events like stand up
paddleboard yoga in the summer and
holiday events in the winter. We host pop
up markets in conjunction with Art Star
and the Punk Rock Flea Market on the
weekends, and entertainers all year long for
the kids. We offer something for everyone!”
NewPRODUCTS
Forgotten Boardwalk Brewing Co.
Forgotten Boardwalk will engage
people’s curiosity by empowering
drinkers to learn more about
the process, its ingredients
and all the tall tales to
match. Jamie Queli started
out as a beer enthusiast
who became a homebrew
hobbyist. Now, she is able
to add brewery owner to her
resume. The New Brunswick
resident is the founder of Forgotten
Boardwalk Brewing Co. which took over the former
Flying Fish Brewery building left vacant in Cherry Hill,
NJ. Opening a full-fledged brewery, complete with
a boardwalk-themed tasting room, seemed like the
next logical step for her. While visiting shorelines and
coasts throughout her adult years, Queli found herself
seeking out the odd history of these places. Many of
the tales told to her were lost stories, but ones that
were not completely forgotten – this is the vision for
the brewery and the beer. Each Forgotten Boardwalk
brew tells an old forgotten story that took place around
the boardwalk.
Forgotten Boardwalk
What the Butler Saw
Tucked away in the dark confines of the boardwalk,
during the turn of the century, were mutoscopes. Inside
one of these gems was a silent slideshow featuring a
voyeuristic butler looking through a keyhole. The film,
What the Butler Saw, let people
privately take a peep while standing
in plain view. This hazy, straw-colored
beer is an undressed wit, brewed
with spices; a perfect match for
earthy cheeses, mussels or fresh
fruit salad. Enjoy in public or in
private. ABV: 5% Packages: 12 oz.
cans and draught Availability: Yearround, beginning in late September/
early October
Forgotten Boardwalk
1916 Shore Shiver
In the summer of 1916, man-eating
sharks infested the Atlantic, killing
four and injuring seven. While there
is much debate over which shark
was responsible, there is no question
that the attacks found their way into
books and films depicting one Great
White that made the shore shiver.
This swell IPA from the depths of hell,
has a tropical fruit and citrus aroma
with a resiny hop flavor, reminiscent
of stone fruit, that mellows to a spicy finish. Try Shore
Shiver with blue cheese, blackened steak or carrot
cake. ABV: 6.9% Packages: 12 oz. cans and draught
Availability: Year-round, beginning in late September/
early October
Forgotten Boardwalk
Funnel Cake
After a late performance, “Dancin’ Dottie” and her
Golden Gals, famous for their suggestive take on “The
Shimmy,” strolled the shore and found a bottle with
an enclosed recipe. After deciphering the soaked ink,
the odd cake they made became one more sweet
temptation that kept beach goers lining up for the
show. Creamy and smooth with hints of vanilla, this
straw-colored brew pays homage
to everyone’s favorite summertime
indulgence, and it’s great with
burgers! Have your cake in a can
can! ABV: 5.5% Packages: 12 oz.
cans and draught Availability: Yearround, beginning in late September/
early October
Redd’s Wicked Black Cherry
Redd’s is introducing a third flavor to the Wicked Apple Family: Redd’s Wicked Black
Cherry! Just like Redd’s Wicked Apple and Wicked Mango, Wicked Black Cherry is a
refreshingly hard ale with a smooth, crisp, clean finish. It has fresh, juicy notes of black
cherry that are perfectly balanced by crisp apple. This is cherry off the chain! ABV: 8%
Packages: 10, 16 and 24 oz. cans Availability: Now, year-round
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NewPRODUCTS
Coney Island Brewing Co.
With spinning thrills, games of skill, treats
on the boardwalk, the Atlantic Ocean
and the horizon beyond, Coney Island
is the end of the earth; the place where
dreamers come together to share in the
best moments, the high hills of the roller
coaster ride called life. Coney Island Brewing
Company brews craft beer that captures the spirit, flavor
and romance that is Coney Island.
Coney Island
Hard Root Beer
Coney Island Hard Root Beer is a new
twist on an old favorite. With hints of
vanilla, licorice and birch, this brew
will bring you back to the boardwalk.
ABV: 5.8% Packages: 12 oz. bottles
and 12 oz. cans available now, draught
to follow Availability: Year-round
Coney Island
Mermaid Pilsner
Mermaids, those mysterious aquatic lovelies,
have popped up in legends since 1000 BC.
No scientific evidence has ever surfaced to
support their existence, but who are we to
argue with folklore. Mermaid Pilsner is a
light-bodied, crisp-drinking, nicely hopped
lager. A heavy-handed addition of rye malt
adds a mild spiciness that is balanced by
a light, fruity, floral hop aroma. ABV: 5.2%
Packages: 12 oz. bottles and draught
Availability: Year-round beginning in August
Coppertail Brewing Co.
Coppertail Brewing Co. in Tampa, FL was founded
by homebrewer and reformed attorney, Kent Bailey
and professional brewer, Casey Hughes in 2014. The
two wanted to bring more hop-forward and Belgian
influenced beer to the thirsty masses.
Coney Island
1609 Amber Ale
1609 is not just a year. It’s
a landmark in time. When
explorers first set foot on
the massive dune along the
Atlantic, they set in motion a
chain of events that would one
day give us “The Playground
of the World.” And to that,
we drink. 1609 Amber Ale
is bold and deep with a full
malt, slightly nutty character
and strong citrus hop nose that
celebrates the discovery of Coney Island. ABV: 4.8%
Package: 12 oz. bottles only Availability: Year-round
beginning in August
Coney Island
Overpass Wheat IPA
This IPA is a tribute to those
artists, musicians and
renaissance souls who built a
community Down Under the
Manhattan Bridge Overpass
(D.U.M.B.O). Overpass IPA is a
deep golden, richly aromatic IPA
with a crisp bitterness and big,
juicy citrus and hop aromas.
ABV: 6% Package: 12 oz. bottles
only Availability: Year-round beginning
in August
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Coppertail Free Dive IPA
Whether you’re diving for stone crabs under Tampa
Bay’s Sunshine Skyway or just wishing you were, this
beer’s got you covered. Expect huge hits of citrus and
pine aromas layered over a bright malt backbone.
Try it with spicy shrimp or carrot cake. ABV: 5.9%
Package: Draught only Availability: Now, year-round
*See additional Coppertail products in the
Seasonals section
NewPRODUCTS
Samuel Adams
Downtime Pilsner
The wonder of brewing is that it’s always evolving
and building on what’s come before. For this
German pilsner, Sam Adams wanted to showcase
both new and heritage hops, all grown in the
original hop gardens of Bavaria. The classic
Noble hops offer floral & spicy notes while new
varieties bring a fruity & citrusy character to
this refined, yet laidback golden pilsner. Crisp
and delicate, this brew is perfect for pairing
with lighter fare like arugula salad, sushi or
roasted chicken with lemon orzo. ABV: 5%
Package: 12 oz. bottles only Availability: Yearround, beginning in September
Oskar Blues IPA
Oskar Blues’ newest year-round
offering is a Metamodern IPA
conceived of hand selected hops
from down under. Malt barley and
red wheat combine to create a clean
malt backbone with foolproof flavor
and mouth feel to support the main
act of Enigma, Vic Secret, Ella, Topaz
and Galaxy hops. The hops strum
juicy and sweet aromas with headline notes of passion
fruit, raspberries, pineapple and citrus. This straightup strain is Oskar Blues IPA. To each their own ‘til we
go home. ABV: 6.43% Packages: 12 oz. cans and
draught Availability: Year-round, beginning in August
Oskar Blues Deviant Dale’s
Oskar Blues is changing things up! Starting this
November, Deviant Dale’s will no longer be available in
16 oz. cans, and the new 12 oz. can package will be
available seasonally.
Shiner Wicked Ram IPA
Shiner’s first IPA starts with
2-row, caramel and wheat
malts which give a rich color
and full body, while Bravo,
Centennial and Crystal
hops provide a balanced
hop profile. Wicked Ram is
dry-hopped to capture the
full essence of the hops.
ABV: 6% Packages: 12 oz.
bottles and draught
Availability: Year-round,
beginning in October
Mike’s Harder Blood Orange
Mike’s Harder is bringing back its most
popular seasonal flavor from 2014,
Blood Orange, only this time it’s staying
for good! Harder Blood Orange is
bold and refreshing with a strong, tart
orange aroma backed up by a rounded
orange taste. The finish is clean and
refreshing with a good balance of
alcohol and flavor. It’s bloody awesome.
ABV: 8% Package: 16 oz. cans only
Availability: Now, year-round
Guinness Nitro IPA
Guinness has re-imagined a
traditional-style IPA with a robust, hopforward flavor and aroma. Through a
late addition of Topaz and Celeia hops
in the whirlpool, a big, bold, hoppy
aroma bursts onto the scene, while
Admiral hops are added in the kettle
for a subtle bitterness that doesn’t
linger long. The beer is then dryhopped with Challenger and Cascade
hops to really elevate the hoppy, citrus
aromas. To complete this wonderfully
complex, yet perfectly balanced brew, it is infused with
nitrogen for a smooth, balanced finish. The distinct
golden honey color from the roasting of premium grade
barley is revealed after the trademark Guinness “Surge
and Settle.” ABV: 5.8% Package: 11.2 oz. cans only
Availability: Year-round, beginning in October
9
NewPRODUCTS
Lindemans Cuvée René Oude
Kriek Lambic Ale
Deep red in color with a reddish-pink head, the newest
addition to the Merchant du Vin lineup is a very
traditional lambic, made from wild-fermented lambic ale
with whole sour cherries added during maturation and
leading to a second fermentation. This quintessentially
traditional Belgian style is complex, sour, fascinating,
and delightfully acidic. ABV: 7% Package: 25.4 oz.
bottles only Availability: Year-round, in very limited
quantities, beginning in October
SeasonalSELECTIONS
When Demand Exceeds Supply
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities.
Breweries only produce a certain amount of their
specialty beers and Origlio does all they can to get as
much product as possible. In addition, this publication
is compiled months prior to the decision made by the
brewery to allocate their products to the wholesaler.
Variations in production for some of these limited
release offerings will fluctuate, resulting in lower
quantities than anticipated.
If you are interested in something you see in this
publication and it is out of stock when you place your
order, please contact your Origlio Sales Representative
to discuss a similar option.
Origlio also sends out an email blast weekly to inform
customers of seasonal offerings that are widely available
to you, immediately.
If you are interested in receiving the weekly email blast,
please send your email address to [email protected].
Blue Moon Harvest Pumpkin Ale
New Packaging & Name
Change for Rodenbach
Why does the Rodenbach
brewery have more oak
aging capacity than all
the U.S.? Because in
its home of Western
Flanders, Rodenbach is
the session beer of choice.
Rodenbach Session,
formerly Rodenbach Sour,
is subtly tart, light-bodied
and delivers palatecleansing refreshment.
The late, great beer writer,
Michael Jackson referred
to Rodenbach as “the Most
Refreshing Beer in the World”. The
Rodenbach Brewery has launched new
attractive packaging for this newly named session
sour ale. Consumers will discover that the Rodenbach
Brewery, the “Cathedral of Sour Brewing,” not only
produces some of the world’s most delicious sours,
but also the most refreshing. Whether to take to a
tailgate or to reward yourself after raking leaves, refresh
yourself with a Rodenbach Session. (Same UPC).
Availability: September
10 HeadyTimes v.85 www.origlio.com
Blue Moon Harvest Pumpkin Ale has a
deep amber color and starts out with
assertive malty notes. It is quickly
balanced with the perfect amount
of harvest spices like cinnamon,
nutmeg, cloves and allspice, which
provide a smooth, clean finish. Blue
Moon’s fall seasonal pairs perfectly
with beef dishes and seasonal
soups. ABV: 5.6% Packages: 12 oz.
bottles and draught Availability: Now!
Blue Moon Brewmaster’s
Fall Seasonal Sampler
Don’t miss the flavors of autumn with Blue Moon’s Fall
Sampler. Four Artfully Crafted Blue Moon varieties are
available in one exciting mix pack, including: the famous
Blue Moon Belgian White Belgian-Style Wheat Ale,
White IPA, Cinnamon Horchata Ale, and the new,
limited-release Chai Spiced Ale. Availability: Now!
SeasonalSELECTIONS
Yuengling Oktoberfest
Samuel Adams OctoberFest
America’s Oldest Brewery is proud
of their German Heritage, and it
shows in Yuengling Oktoberfest.
Copper in color, this mediumbodied beer is the perfect
blend of roasted malts with just
the right amount of hops to
capture a true representation
of the style. ABV: 5.5%
Packages: 12 oz. bottles and
draught Availability: Now!
Samuel Adams OctoberFest masterfully blends
together five roasts of malt to create a delicious
harmony of sweet flavors including caramel
and toffee. The malt is complemented by the
elegant bitterness imparted by the Bavarian
Noble hops. Samuel Adams OctoberFest
provides a wonderful transition from the lighter
beers of summer to the heartier brews of winter.
ABV: 5.3% Packages: 12 oz. bottles, 12 oz.
cans and draught Availability: Now!
Yuengling Variety Pack
Once again, Yuengling is releasing their popular variety
pack! The mixed pack boasts bold, bright colors to catch
the consumers’ eye and offers an assortment of styles
to satisfy the tastes of all your customers. Included in
the mix pack are: Yuengling Lager, Light Lager,
Black & Tan and Lord Chesterfield Ale.
Availability: Mid-October.
Samuel Adams Pumpkin Batch
This golden, hazy saison is brewed with pumpkin,
classic fall spices like cinnamon, ginger, nutmeg
and allspice, while spicy clove and fruit flavors are
imparted by the Belgian saison yeast. ABV: 5.6%
Package: 12 oz. bottles only Availability: Now!
Samuel Adams Fat Jack
Double Pumpkin
This rich and luscious brew indulges in
flavor with over 28 pounds of pumpkin
per barrel for a full-bodied sweetness
and deep russet color. ABV: 8.5%
Availability: Now, in limited quantities
Samuel Adams Fall Variety
Angry Orchard
Cinnful Apple
Cinnful Apple is tart and
refreshing with a spicy twist. The
sweet, slightly tart apple flavor is
balanced with cinnamon spice,
adding hints of cocoa and a slight
heat. ABV: 5% Package: 12 oz.
bottles only Availability: August
Angry Orchard Fall/
Winter Variety Pack
Angry Orchard’s new,
seasonal mix pack
includes: the refreshingly
sweet and subtly dry
Crisp Apple, the uniquely
spiced Apple Ginger,
the tart and lively
Green Apple and the
cinnamon and cocoa
infused, Cinnful Apple.
Availability: August
This year’s fall variety pack features such Sam
Adams favorites as: OctoberFest and Boston
Lager, as well as the festive Harvest Pumpkin (only
available in this variety pack) and
the all new, Hoppy Red – a deep
red, amber-hued IPA with layers of
caramel roastiness and a resinous
hint of white wine fruitiness from
the use of Nelson Sauvin hops.
Ella hops, native to Australia,
add soft floral notes and hints of
anise. Availability: Now!
Mike’s Hard Blood Orange
Blood oranges are sweet and a bit more
tart than traditional oranges, adding
an unexpected burst of flavor with a
refreshingly different taste. From the groves
of Italy to you – Mikes Hard Blood Orange!
ABV: 5% Package: 11.2 oz. bottles only
www.origlio.com HeadyTimes v.85 11
SeasonalSELECTIONS
Beers of Mexico Fiesta Pack
The brews in the Beers
of Mexico Fiesta
Pack individually have
personalities; together, they
stand for a “Party in a Pack”
and offer something for
everyone. This year’s mix
pack includes: Dos Equis
Lager, Dos Equis Ambar,
Sol, Tecate and the new, limited-edition
Dos Equis Roja, a distinctive red lager crafted with
Mexican malted barley and hops. Bring something new
to the party! Availability: September
Newcastle Best of Britain
Variety Pack
Newcastle, together with the
Caledonian Brewery, is truly
the “Best of Britain.” Back
again and better than ever, the
Newcastle Variety Pack provides
truly authentic British beers,
brewed in collaboration with
one of the oldest breweries in
the UK. The mix pack includes:
the old favorite, Newcastle Brown
Ale, a returning variant, Newcastle
Scotch Ale, and new to the variety pack,
Newcastle Foreign Extra IPA. While still brewed in the
drinkable Newcastle way, Scotch Ale and Foreign Extra
IPA are definitely BIG British beers with higher ABVs
and IBUs, making them the perfect choice for the fall
season. Availability: September
Chimay Grand Réserve Draught
For the first time ever, the iconic Chimay Trappist ale,
Grande Réserve will be available in draught this fall!
This real ale has a particularly agreeable aroma of fresh
yeast combined with a light flowery hint of rose petals
and a pleasant, slightly caramelized note. The freshness
of delivery on draught gives it an even smoother and
more refreshing taste. This full-bodied and distinctive
Trappist ale is produced with 100% natural ingredients
distinguished by a deep, colorful, dark
brown robe and rich white head of
foam. The distinctive bouquet evokes
the rich, fruity and complex notes of the
characteristic Chimay yeast in perfect
harmony with a smooth, full-bodied
flavor. Its mellow character and mouth
feel is complemented by a subtle caramel
note and light delicate bitterness. ABV: 9%
Availability: October
Jack-O Traveler
Pumpkin Shandy
Representing the darker side of
the shandy, Jack-O is an alluring
beer, illuminated by the tastes of
fall. Brewed with real pumpkin and
spices, this brew strikes a perfect
balance between bright refreshment
and seasonal spice. ABV: 4.4%
Availability: Now!
A Variety of Travelers
Fall Expedition
This exciting seasonal mix
pack includes: Illusive
Traveler, a deceptively
delicious wheat beer
brewed with real grapefruit,
Curious Traveler, a wheat
beer brewed with fresh lemon
and just a touch of lime and
Jack-O Traveler, a pumpkin shandy brewed with real
pumpkin. Availability: Now!
Narragansett Town Beach IPA
Town Beach IPA is a session ale brewed
with pale, cara pils and wheat malts, and
an assortment of three of the finest hops
(Hallertau, Nugget, EKG). It is then dry-hopped
with Citra at the finish to deliver a well-rounded
hop profile. Crisp, clean and fruity with just the
right amount of bitterness, this golden ambercolored IPA is perfect for early fall drinking.
ABV: 4.7% Package: 16 oz. cans only
Narragansett Allie’s Donuts
Double Chocolate Porter
The third installment in Narragansett’s “Hi
Neighbor Mash-Up Series,” Allie’s Donuts
Double Chocolate Porter is made in
collaboration with Rhode Island’s favorite
family-owned donut shop. Frederick
Alvin Briggs opened Allie’s Donuts in the
summer of ‘68. With neighborliness and
determination, the family has succeeded
in keeping the shop “Old Fashioned”
and the donuts delicious. This special,
chocolatey mash-up is made with
chocolate malt and cocoa nibs to deliver on the doublechocolate promise. ABV: 5.5% Packages: 16 oz. cans
and draught Availability: September
SeasonalSELECTIONS
Coney Island Freaks of Fall
Variety Pack
Coney Island’s fall variety pack
includes the brewery’s three
core beers: 1609 Amber
Ale, Mermaid Pilsner,
Overpass IPA and their fall
seasonal, Freaktoberfest
– a hauntingly complex,
deep amber colored, pumpkin and
espresso ale. Availability: August
Shiner Oktoberfest
This award-winning Oktoberfest is
made with the highest quality 2-row
barley, Munich & caramel malts, and
German-grown Hallertau Tradition
and Hersbrucker hops. ABV: 5.7%
Packages: 12 oz. bottles. 12 oz. cans
and draught Availability: Now!
Coronado Punk’In Drublic
This Imperial pumpkin ale is brewed with brown
sugar, honey, cinnamon, nutmeg, allspice and a
heaping helping of would be jack-o-lanterns.
Whether in a pumpkin patch or on the beach,
enjoy autumn’s trademark flavors along with
a hint of West Coast character. ABV: 8%
Coronado
Bobblehead Red IPA
This red IPA hits heavy with big
citrus notes, balanced by a toasty
malt backbone that finishes as
fresh as a sea breeze. Loaded
with Nugget, Columbus, Topaz,
Simcoe, Chinook and Pacifica,
this brew will make your oversized
hoppy head bobble. ABV: 8% Package: Draught only
Woodchuck Fall Harvest
The fall harvest brings farmers and communities
together to celebrate another year of fruitful
labor. It is a time of shorter days, cooler
nights, and great apples. This cider has a
complex and elegant character, full of apple,
cinnamon and nutmeg, balanced by a hint of
American white oak. Just like apple pie, Fall
Harvest is a true taste of the season. ABV: 5%
Packages: 12 oz. bottles, 12 oz. cans and
Woodchuck
Private Reserve Pumpkin
Private Reserve Pumpkin is a rare and
limited cider that features pumpkin in its
most pure form. No spices, no frills, just
delicious pumpkin. The naked pumpkin
profile plays perfectly against the red culinary
apple varieties used in this unique cider.
ABV: 5.5% Packages: 12 oz. bottles and
Woodchuck Out On A Limb:
Hot Cha Cha Cha
Whether a steak on the grill or droplets on the
sun-beaten pavement, it’s all about the sizzle,
and Woodchuck cha cha’d that sizzle right into
a bottle! Hot Cha Cha Cha will sting your taste
buds with bird’s eye chili peppers infused
into a small batch hard cider. The peppers
complement the bittersweet cider apples
and bring out a sweet taste up front with a
hot and spicy bite at the finish. Lookin’ for
some extra heat? Grab a bottle, take a sip,
and do the Hot Cha Cha Cha! ABV: 5.5%
Forgotten Boardwalk Morro Castle
While traveling to New York in 1934, the luxury ship, Morro Castle mysteriously caught
fire, causing more than 137 passengers to perish. Crowds rushed to witness the inferno
at sea while it burned for days, beached upon the shore of Asbury Park. Murder and arson
were suspected, yet the truth remains unknown. This smoked porter has a malty backbone
with a rising smoke finish and an aroma of roasted coffee, smoke and tobacco. Try it with
fish ‘n chips, bratwurst or crumbled apple pie. Don’t go down with the ship! ABV: 5.7%
Packages: 12 oz. cans and draught Availability: August
SeasonalSELECTIONS
Paulaner
Oktoberfest Wiesn
This golden Oktoberfest lager is Germany’s #1
Oktoberfest beer, and the only beer served
in the Paulaner tents at the Oktoberfest
celebration in Munich. Brewed only once
a year in anticipation of the festival, Wiesn
is the pinnacle of German brewing. Deep
golden in color, this full-bodied seasonal
is wonderfully mellow with a balanced,
harmonious taste and a pleasant aroma of
hops. ABV: 6% Packages: 11.2 oz. bottles
and draught Availability: August
Hacker-Pschorr
Original Oktoberfest
A classic Bavarian Marzen, Hacker-Pschorr
Oktoberfest was first introduced at the
Oktoberfest celebration in Munich in
1810. Rich amber in color, this world
class Marzen is brewed with pure spring
water, Hacker-Pschorr’s centuries-old,
exclusive yeast strain, Hallertau hops
and dark & light colored malt from 2-row
Bavarian summer barley. ABV: 5.8%
Packages: 11.2 oz. bottles and draught
Ayinger Oktober Fest-Märzen
This perennial favorite
returns to the U.S. this fall!
Named the “World’s Top
Oktoberfest,” by Ratebeer,
Ayinger Oktober Fest-Märzen
is big in flavor, but with
Ayinger’s signature elegance.
Gold in color with brilliant
clarity, this seasonal lager
has a slightly sweet, malty
nose and a medium to big
body. New this year, Ayinger
Oktoberfest will be available in 11.2 oz. bottles!
ABV: 5.8% Packages: 11.2 and 16.9 oz. bottles and
draught Availability: September
Samuel Smith’s Yorkshire Stingo
2015 marks the 7th
release of this carefullybrewed, barrel-aged
strong ale from Yorkshire’s
oldest brewery, Samuel
Smith’s. Stingo is released
on August 1st each year
in honor of Yorkshire Day
which celebrates the
historic English country of
Yorkshire. Brewed from an
array of British specialty
malts and multiple hop
varieties, Stingo is then
aged in oak barrels that
previously held cask-conditioned ale. Rich, deep, flavors
of toffee, raisin, dried fruit and caramel ascend and
ebb in waves of flavor, leaving soft oak notes. Stingo is
beautiful served alone as a digestif, but it also tastes
great with beef, wild game or demanding, deeply
flavored foods. ABV: 8% Package: 18.7 oz. Victorian
pints only Availability: Now!
Dinkelacker Oktoberfest Märzen
Amber in color, this beer has a strong, dense
white head with great retention. You will detect
pleasant aromas of caramel and
honey with a good balance of
malt and fruity notes. Oktoberfest
Märzen has a rich, textured
palate with an underlying
sweetness, true to tradition.
Extremely smooth and easy
to drink, this is a great beer
for celebrating. Brewed
according to the German
Purity Law, all connoisseurs
and lovers of unusual beers
will enjoy Dinkelacker
Oktoberfest Märzen. ABV: 5.7%
Packages: 11.2 oz. bottles, 16.9 oz.
cans and draught Availability: September
Cape May #YOPO (You Only Pope Once)
This super hoppy pale ale with citrus notes was brewed to commemorate the Pope’s
September visit to Philadelphia. You only Pope once. ABV: 5.5% Package: Draught only
SeasonalSELECTIONS
Sierra Nevada Oktoberfest
Sierra Nevada’s on a mission to
explore the roots of Germany’s
festival beers. Each year,
they will partner with one
of a handful of incredible
German brewers to create a
traditional take on the most
famous beer style in history.
This year, they’re working
hand in hand with Brauhaus
Riegele of Augsburg.
Together they created an
authentic Oktoberfest beer, true to the roots of the
festival. It’s deep golden in color and rich with complex
malt flavor from the use of traditional German Steffi
barley. ABV: 6% Packages: 12 oz. bottles and draught
Availability: Now!
Sierra Nevada Fall Pack
Fall is a season defined by change, so Sierra loaded this
mixed pack to cover whatever the weather may bring.
Highlighting a range of flavors including
citrusy hops and robust
roasted malt,
consider these beers
the brewery’s version
of fall foliage. This
year’s pack includes:
Tumbler Brown Ale,
Flipside Red IPA,
Vienna Lager, and Pale
Ale. Availability: Now!
Sierra Nevada Harvest
Northern Hemisphere
Wet Hop IPA
Sierra Nevada is devoted to whole-cone
hops, and they’re always on the hunt for
rare and exciting hop flavors. Northern
Hemisphere features hops from Yakima,
WA, picked and shipped to the brewery
within 24 hours to capture the aroma
and flavor when they’re most profound.
The fourth in Sierra’s five-bottle Harvest
series, Northern Hemisphere is loaded
with complex, earthy, green flavors
and notes of rose, grapefruit and
pine. Drink this IPA fresh and watch
for the rest of this series that explores diverse hopping
methods: single hop, fresh hop, wet hop, and wild hop.
ABV: 6.7% Packages: 24 oz. bottles and draught
Sierra Nevada Narwhal
Imperial Stout
Introducing the re-release of
Narwhal Imperial Stout as part of
Sierra Nevada’s rotating 4-pack
High Altitude Series. Inspired by
the mysterious creature that
dwells in the deepest Arctic seas,
Sierra Nevada brings you Narwhal
Imperial Stout. Midnight black
and bold with notes of baker’s
cocoa, dark roasted coffee, a
satiny body and smooth refined
finish, this beer invites you in
to enjoy the “depths” of malt flavor. Dive into the
darkness with the most intense stout Sierra has ever
made and enjoy the flavors of this robust brew. This
massive Imperial stout is incredibly complex, rich, and
intense and will develop in the bottle for years to come.
Dogfish Head Kvasir
With the help of biomolecular archaeologist, Dr.
Patrick McGovern, Dogfish Head created this Ancient
Ale from the Nordic climes of Scandinavia. The
recipe for Kvasir was developed with the help of
chemical, botanical and pollen evidence taken
from a 3,500 year-old Danish drinking vessel.
The vessel, made of birch bark, was found in
the tomb of a leather clad woman who Dr. Pat
says was probably an upper-class dancer or
priestess. The analysis pointed to the ingredients
used in this unique brew: wheat, lingonberries,
cranberries, myrica gale, yarrow, honey and
birch syrup. The base of Kvasir is a toasty red
winter wheat, with bog-grown berries delivering
a pungent tartness. While a handful of hops
are used, the earthy, bitter counterpunch to the
sweet honey and birch syrup comes from the herbs.
ABV: 10% Packages: 25 oz. bottles and draught
Dogfish Head Punkin Ale
A full-bodied brown ale with smooth hints of
pumpkin and brown sugar, Punkin Ale is brewed
with pumpkin meat, brown sugar and spices.
As the season cools, this is the perfect beer
to warm up with. ABV: 7% Packages: 12 oz.
bottles and draught Availability: September
SeasonalSELECTIONS
Saranac Pumpkin Ale
Saranac Dark-tober(fest)
Made with the perfect blend of cinnamon,
allspice, cloves, ginger and lots of real pumpkin,
Saranac Pumpkin Ale is a hearty fall brew.
Nearly 3000 pounds of real pumpkin is
added directly into the mash cooker with
the brewery’s specialty malts. The amount
of pumpkin takes up more than 10% of
the total weight of the mash, making for
a delicious, real pumpkin flavor. Try it with
butternut squash soup, aged cheddar or
pumpkin pie. ABV: 5.1% Packages: 12 oz.
bottles, limited 32 oz. growlers and draught
This German-style festbier is
brewed with dark and light
Munich malts that are “decoction
mashed” – a unique process that
allows more flavor to be extracted
from the grains. The dark Munich
malt provides a reddish-copper
color and a toasty malt flavor.
This beer is a bit bigger, maltier
and darker with less caramel sweetness than the
American style, and favors the traditional Munich malt
character. It’s straight delicious, and even better when
paired with pork dishes or Mexican cuisine. ABV: 6%
Package: Draught only Availability: August
Saranac Octoberfest
Saranac founder, F.X. Matt, learned the art of
brewing in Germany, so naturally this beer is
brewed in the same German tradition (passed
down through four generations). Made with
Perle and Saphir hops, combined with crystal
and caramel malts for a nicely toasted malt
character and deep caramel color, Saranac
Octoberfest is aged slowly in the Munich
tradition. This fall brew is the perfect
companion for hearty stews and bratwurst.
ABV: 5.4% Package: 12 oz. bottles only
Saranac Dark-tober(fest) and
Octoberfest Mix Pack
This exciting seasonal mix pack from Saranac
includes two styles in one box! Dark-tober(fest)
is an Octoberfest that truly embraces its dark side,
made with Munich malts that provide its deep,
reddish color and bigger, richer
character. Octoberfest is
medium-bodied and copper in
color with a rich, malty taste
that is subtly balanced by Saphir
and Perle hops. You can’t
go wrong with this mix pack!
Saranac 12 Beers A Falling
Saranac 12 Beers A Falling is both a seasonal and a variety pack that
appeals to the craft consumer who is looking for great fall brews. This year’s
mix pack includes: Pumpkin Ale, a hearty beer brewed with pumpkin,
cinnamon, allspice and ginger, Octoberfest, a rich, malty beer, aged
slowly in the Munich tradition, Dark-tober(fest), an Octoberfest that
truly embraces its dark side and Legacy IPA, inspired by the brewery
founder’s original IPA recipe. Availability: August
Unibroue La Résolution
La Résolution is a dark ale with spicy character inspired by a recipe that Unibroue Brewmaster, Jerry
Vietz created for his friends. The beer’s spicy caramel aroma evolves on the palate into pleasant
and complex notes of toffee, reminiscent of tasty gingerbread. The perfect balance between
spicy, caramel and roasted malt flavors is complemented by a nice roundness and a persistent
finish. Try it with spicy Thai-style dishes, cheese fondue, gingerbread or carrot cake. ABV: 10%
Packages: 25 oz. bottles and draught Availability: Limited quantities in September
SeasonalSELECTIONS
Harpoon Octoberfest
Heavy Seas “New World” Saison
Harpoon Octoberfest is a malty
tribute to fall, balanced by a gentle
hop bitterness. The character
and complexity of this Marzenstyle beer comes from a blend
of six different malts. Full-bodied,
smooth and malty with a medium
hop bitterness, this legendary
beer is brewed with festivals in
mind. ABV: 5.3% Packages: 12 oz. bottles,
12 oz. cans and draught Availability: Now!
Part of Heavy Seas’ draught only Desert
Island Series, “New World” Saison is
adventurous, daring, ambitious and quirky.
Hops from the “New World” (of brewing),
including those from New Zealand and
Australia, give this golden ale a zesty kick.
A special strain of French Saison yeast and
pink pepper berries add some spice, while
a touch of biscuit malt provides the bready
balance, and dry-hopping contributes
further fruity aromatic complexities. There’s a lot going
on in this beer! ABV: 6.5% Package: Draught only
Harpoon Pumpkin Cider
Locally harvested pumpkins and apples
are combined with seasonal spices to
craft this pure and natural craft cider.
ABV: 4.8% Package: 12 oz. bottles only
Availability: Now!
UFO Pumpkin
Imagine a pumpkin vine wound its
way in a field of barley, and a brewer
harvested it all to make a beer. Add
Northwestern hops and a blend of spices,
and you’ve got UFO Pumpkin. The malt
combination provides a smooth body and
slightly sweet flavor which balances perfectly
with the earthy notes derived from the pure
pumpkin. And like all UFO beers, UFO Pumpkin is
UnFiltered so all the wonderful flavors are right there in
your glass. ABV: 5.9% Packages: 12 oz. bottles and
12 oz. cans Availability: Now!
Harpoon Fall
Tailgater Mix Pack
Harpoon had football, fall and fun
times with friends in mind when
they came up with this gamewinning mix of Harpoon favorites
including: Harpoon IPA, Harpoon
Octoberfest, UFO Pumpkin, and
new this year, Harpoon Take 5 Session IPA!
Availability: Now!
Heavy Seas The Great’er Pumpkin
In the most worthy of pumpkin patches and
during the silence of the midnight hour, The
Great’er Pumpkin rises up and pours a rich, deep
and burnished orange color. Heady aromas of
bourbon, cinnamon, ginger, allspice and clove
linger seductively over the thick, white head of
this tremendous brew. It’s love at first sip as
the full malt body, dominated by British crystal
malt, brown sugar and pumpkin, slowly washes
over your tongue, while the bourbon barrel aging
rounds out the flavors with notes of oak, vanilla,
and bourbon. This fall seasonal pairs well with
crisp autumn weather, crunchy fallen leaves
and the knowledge that the kids will be asleep
soon, so you can raid their Halloween candy.
Heavy Seas
Winter Storm Category 5 Ale
Winter Storm draws on hops from the West
Coast and the UK for its pronounced bitterness.
A mix of pale and darker malts gives the beer
its tawny color and bigger body. True to the
style, Winter Storm’s aroma is of nutty malts
and earthy hops. Due to its warming qualities,
this is a perfect fall/winter beer. ABV: 7.5%
Straub Oktoberfest
Straub Oktoberfest was brewed in the classic Oktoberfest and Marzen style. Three German
malts (Tradition, Crystal and Tettnang) are used to brew this beer to provide the rich,
bready malt character that creates the aroma of dried fruit with a bready taste. The mild
hop bitterness balances the sweetness and helps to create a balanced “festbier” for your
enjoyment. ABV: 5.7% Packages: 12 oz. bottles and draught Availability: Now!
SeasonalSELECTIONS
Elysian Punkuccino Coffee
Pumpkin Ale
A pumpkin ale with the attitude of a world-weary
barista, Punkuccino packs a short shot of Stumptown
coffee toddy in your pint with just a shake of
cinnamon and nutmeg and three additions of
pumpkin – in the mash, kettle and fermenter.
Pale, brown, biscuit, C-77 crystal, chocolate
and kiln-coffee malts provide the body, while
German Northern Brewer hops lend a touch of
bitterness, and lactose sweetens just a touch.
Elysian Night Owl Pumpkin Ale
Night Owl is brewed with over seven pounds of
pumpkin per barrel and includes seven different
malt varieties, green and roasted pumpkin seeds,
and pumpkin in the mash, boil and fermenter.
It is bittered with Magnum hops and spiced in
conditioning with nutmeg, clove, cinnamon, ginger
and allspice. ABV: 6.7% Packages: 12 oz. bottles
Elysian The Great Pumpkin
Imperial Pumpkin Ale
Spiced with cinnamon, nutmeg, cloves and allspice,
this seasonal brew pours a deep copper color
with a ghostly white head. Brewed with pale,
Munich, Cara-Hell, Cara-Vienne, Cara-Munich and
Crisp 45° L Crystal malts with roasted pumpkin
seeds added in the mash, and extra pumpkin
added in the mash, kettle and fermenter, this
pumpkin ale is remarkably smooth and balanced.
Stone 19th Anniversary
Thunderstruck IPA
Stone Brewing Co. celebrates each anniversary
with the release of an Anniversary Ale and
this year is no exception. 19th Anniversary
Thunderstruck is an Imperial IPA brewed with
100% Australian malt and hops. ABV: 8.7%
Stone
Enjoy By 10.31.15 IPA
This intense, dry beer has very little malt
sweetness, but plenty of malt flavor to
provide a background to the ginormous hop
character. A devastatingly fresh double IPA,
Enjoy By 10.31.15 IPA is made from an
exquisite liquid patchwork of more than a
dozen hops and should be enjoyed well
before its shelf life in order to maximize
the pungent glory that the beautiful,
extreme hop profile provides. ABV: 9.4%
Packages: 12 and 22 oz. bottles and
draught Availability: Limited quantities in
September
Stone Coffee Milk Stout
A bittersweet, creamy, coffee-laced milk
stout, this brew has pronounced coffee and
dark-roasted malt flavors that contain hints
of cocoa and licorice, made bittersweet and
creamy with the addition of milk sugar for a
smooth and easy-drinking beer. ABV: 4.2%
Packages: 12 oz.
bottles and draught
Elysian Dark O’ The Moon
Pumpkin Stout
Dark O’ The Moon pours dark as night with a
creamy tan head. Spookily smooth and chocolatey
with a little smokiness on the nose, this brew has
a bittersweet chocolate taste with a little coffee
and subtle, earthy pumpkin and spices for an
overall nice, creamy mouth feel. It is brewed with
Great Western pale, Crisp 77° Crystal, Munich,
Cara-Vienne, roasted, chocolate and Special B
malts with roasted pumpkin seeds in the mash
and pumpkin in the mash, kettle and fermenter.
This pumpkin stout is bittered with Magnum and
finished with Saaz hops and crushed cinnamon.
draught Availability: Now, in limited quantities
Stone Mixed Pack
The contents of this year-round variety pack change
throughout the year to include a new offering each
season. The fall version
includes Stone CaliBelgique IPA, Pale
Ale 2.0, Ruination
Double IPA 2.0 and
Coffee Milk Stout.
SeasonalSELECTIONS
Port Brewing Santa’s Little Helper
Santa knows who’s been naughty and who’s been
nice… and this is one seriously naughty but nice
beer. Santa’s Little Helper starts with an emphasis
on dark cocoa and roasted coffee aromatics. The
finish lends hints of sweet crystal malt, warming
tones of alcohol and a touch of hops.
ABV: 10.5% Packages: 22 oz. bottles
and draught Availability: October
Port Brewing Hop-15 Ale
This double IPA is made with a blend
of 15 different domestic and imported
hop varieties, added every 15 minutes.
Winner of multiple awards, Hop-15
is one of Port Brewing’s most sought after
beers by hop-heads everywhere. ABV: 10%
Port Brewing Hop Freshener
Series: Lemon & Grassy
Part of Port’s Hop Concept, Lemon & Grassy is a
seasonal IPA, brewed and dry-hopped with freshly
harvested whole flower hops. The recipe
changes each year due to the variety of
fresh hops available during the annual
fall hop harvest. Using the hop cones at
their peak of freshness helps the beer
burst with citrus and spicy notes and
creates a crisp and refreshing IPA with a
resonating hop character and a dry, grassy
finish. ABV: 8.5% Packages: 22 oz.
bottles and draught Availability: Very
limited quantities in August
The Lost Abbey
Gift of the Magi Ale
Brewed as a strong, dark Bier de Garde, Gift
of the Magi is a massive beer fit for a King
(or a queen), offered every year leading into
the holiday season. This seasonal brew has
an initial presence of caramel sweetness
with a slight hop-forward character, and
it’s bottle conditioned with Brettanomyces
which allows the beer to evolve into a drier,
more peppery beer as it ages. ABV: 9.5%
Packages: 25 oz. cork-finished bottles and
draught Availability: Very limited quantities
in October
The Lost Abbey Bourbon
Barrel-Aged Angel’s Share Ale
Down in Kentucky and across the pond in Scotland,
distillers who age their whiskey for many years refer to
the evaporation of the spirits from the barrels as “The
Angel’s Share.” Each time a barrel is filled, a measure
of liquid seeps into the oak and is lost for good. This
Bourbon barrel-aged English-style barleywine has a
pleasing nose of oak with a vanilla
backdrop. It is incredibly smooth
and sweet with a full body
and a long lasting finish.
The Bourbon barrel aging
results in luscious texture
layered between fruit
and malts. ABV: 12.5%
Packages: 12 oz.
cork-finished
bottles and draught
Availability: Very
limited quantities in
late August
Sly Fox Oktoberfest Lager
The perfect companion for cool nights and bonfires,
Sly Fox Brewing Company’s Oktoberfest Lager is a
tasty tribute to autumn. Delivering
a perfectly delicious malt profile, its
subtle sweetness is accentuated by
a lightly roasted finish. Made with
Vienna malts and German hops, Sly
Fox’s traditional Märzen-style brew is
a medium-bodied, smooth beer that
always proves to be a best-seller.
ABV: 5.8% Packages: 12 oz. cans
21st Amendment Fireside Chat
Like FDR’s Depression-era radio addresses, which were
like a kick in the butt and a hug at the same time, 21st
Amendment’s Fireside Chat is a subtle twist
on the traditional seasonal brew. Beginning
with a rich, dark, English-style ale, the
brewers improvise with spices until they
know they have a beer worth sharing with
the nation. Brewed like a classic, Fireside
Chat is a strong ale with a subtle blend of
spices for just the right warming, festive flair.
ABV: 7.9% Packages: 12 oz. cans and
draught Availability: October
SeasonalSELECTIONS
Sixpoint 4 Beans
Part of the brewery’s Cycliquids series,
this Imperial porter is overlaid with coffee,
chocolate and vanilla. Trinity turns to
quadrality as the Mad Scientists add even
more beans. ABV: 10% Packages: 12 oz.
slim cans and draught Availability: Now!
Sixpoint Sensi 2015
This copper-hued, ultrafresh ale features Simcoe,
Citra and Centennial “wet-hops.”
Bursting with fresh, undisturbed hop
character, it’s the closest thing to actually
being at the hop harvest. ABV: 6.3%
Packages: 12 oz. slim cans and draught
Availability: Late September
Sixpoint
Higher Volume Variety
Sixpoint’s new, 12 pack
variety features all four
of the brewery’s “Core”
beers in 12 oz. slim
cans, including, The
Crisp, Sweet Action,
Bengali, and Resin.
Availability: Late August
Coppertail Dangerous Frank
Berlinerweisse
Dangerous Frank is Coppertail’s
take on a traditional, tart,
German wheat ale. It’s
tangy, dry and easy to drink.
ABV: 3.5% Package: Draught
only Availability: Late August
Coppertail Florida
Farmhouse Saison
Farmhouse beers were originally brewed as light-colored,
easy drinking ales to satisfy the thirst of farm workers.
Coppertails’s version features a French farmhouse
yeast which gives it background flavors that may
remind you of peaches and peppercorns. ABV: 7.5%
Package: Draught only Availability: Now!
Abita Octoberfest
Marzen-Style Lager
This full-bodied, German-style malty lager
has a copper color and is hopped and
dry-hopped with German Hallertau, giving
it a pleasant, spicy hop aroma that’s
just right for the season. ABV: 5.4%
Availability: Now!
Abita Pecan Harvest Ale
Abita Pecan Harvest Ale is brewed with pale,
Munich, biscuit and caramel malts and
Willamette hops. Real Louisiana roasted
pecans are added in the brewhouse and
give the ale a subtle nutty flavor and aroma.
Crack one open for yourself. This ale is
excellent served with red meat, seafood and,
no surprise here… it’s also great with nuts!
Great Lakes Oktoberfest
This über smooth Oktoberfest brew has
vibrant malt flavors and a festive flourish
of noble hops (lederhosen not included).
draught Availability: September
Great Lakes Nosferatu
Imperial Red Ale
Ruby red in color, Nosferatu has a
toasty malt body lurking beneath
a stunning hop bite. ABV: 8%
Spring House Braaaiins!
This pumpkin ale is brewed with
generous amounts of real pumpkin
blended into the mash. The subtle
fresh pumpkin flavor is enhanced by
the addition of a touch of traditional
autumn spices and sweet dough,
thus creating a beer with an orange
amber color, warm pumpkin aroma,
a bold malt center and a crisp finish.
Braaaiins! is a balanced and delectable fall treat, suitable
for zombies. ABV: 7.2% Packages: 22 oz. bottles and
draught Availability: Now, in limited quantities
SeasonalSELECTIONS
Shipyard Little Horror of Hops
Lagunitas The Hairy Eyeball
Little Horror of Hops is a hoppy ale with a complex
malt body, peppery spice notes contributed by the
rye and a robust, citrus hop flavor. Try it with
Cajun shrimp, Pepper Jack cheese or salted
pineapple. ABV: 5.9% Packages: 12 oz.
A roasty, toasty, malty, smoothish hangover-halting
beer, The Hairy Eyeball is specially formulated
for when you wake up feelin’ like you need to
shave your eyeballs to see the new day. Try this
dangerously chocolatey brew with a big burger and
fries. ABV: 9.4% Packages: 22 oz. bottles and
draught Availability: October
Shipyard Pumpkinhead
Pumpkinhead is a crisp and refreshing
wheat ale with delightful aromatics
and a subtle, spiced flavor. ABV: 4.7%
Packages: 12 oz. bottles, 12 oz. cans and
Shipyard Smashed Pumpkin
This is a big-bodied beer with a light coppery
orange color and a pleasing aroma of pumpkin
and nutmeg. Pale, wheat and light Munich
malts combine with the natural tannin
in pumpkin and the delicate spiciness of
Willamette and Hallertau hops to balance
the sweetness of the fruit. ABV: 9%
Packages: 12 and 22 oz. bottles and
draught Availability: Now, in limited
quantities
Shipyard Bourbon Barrel
Aged Smashed Pumpkin
Shipyard Smashed Pumpkin is carefully cellaraged for over 100 days in small batches in
decanted bourbon barrels at the
Shipyard brewery in Portland,
Maine. ABV: 14.85%
Packages: 25 oz.
bottles and draught
Availability: Now, in
limited quantities
Lagunitas Brown Shugga’
This “Dangerously Slammable” brew is
especially irresponsible. Try it with any baked
treat made with traditional pumpkin-pie spices.
Brown Shugga’... How come you taste so
good? ABV: 9.9% Packages: 12 oz. bottles
and draught Availability: October
Lagunitas GravensTime
Apple Ale
Part of Lagunitas’ One Hitter series,
GravensTime Apple Ale is the
brewery’s Fractional IPA, DayTime
brewed with fresh Sonoma County
apple juice (75% local CA apple cider
and 25% DayTime Session IPA.)
ABV: 6.84% Package: Draught only
Availability: Limited quantities in
September
Lagunitas Born Yesterday
Fresh Hop Pale Ale
A newborn version of their re-born Pale,
Born Yesterday is the brewery’s Pale Ale
with added wet, Virgin, lupulin-drenched,
un-kilned hops for your immaculate
reception. ABV: 7.5% Packages: 12 oz.
bottles and draught Availability: Limited
quantities in October
Green Flash Treasure Chest
Green Flash Green Bullet
Green Flash co-founder and breast cancer survivor,
Lisa Hinkley began the Treasure Chest program in
2011 to support breast cancer charities in her
hometown. Today, Green Flash is committed
to “brewing it forward” from coast to coast as
Treasure Chest makes its national debut! This
fruit-forward IPA features Mosaic hops enhanced
by the addition of fresh grapefruit. It is balanced
by prickly pear juice, while hibiscus flowers give
the beer a naturally pink hue. A portion of the
proceeds from all Treasure Chest beer sales
are donated to regional breast cancer charities.
Green Flash Brewing Co.
announces the 2015 return of
Green Bullet, a triple IPA made
with Green Bullet hops from
New Zealand. Green Bullet is
full-bodied with a soft pine and
citrus hoppiness upfront, tropical
notes of mango and pineapple,
and a moderately aggressive dry
and bitter finish. It is remarkably well-balanced for such
a potent brew. ABV: 10.1% Package: Draught only
SeasonalSELECTIONS
Weyerbacher
Imperial Pumpkin Ale
A Weyerbacher IPA for
Every Season
This is the mother of all pumpkin
ales! It is heartier, spicier and more
“caramelly” and “pumpkiny” than
its faint brethren. Lots of pumpkin
along with cinnamon, nutmeg and a
touch of cardamom and clove gives
this beer a spicy, full-bodied flavor.
This truly is an Imperial pumpkin
ale. Pair it with a slice of pumpkin
pie topped with fresh whipped
cream. ABV: 8% Packages: 12 oz.
Weyerbacher will soon be
introducing two new, limitedrelease IPA series. Simply
named “IPA” and “Double
IPA”, these series will feature
a new recipe
for each new
release. IPA will
be available in
spring and summer, while Double IPA will be available
in fall and winter. The first release this fall will be a red
double IPA made with Simcoe, Columbus and Pilgrim
hops. Check Weyerbacher.com for details coming soon!
Weyerbacher AutumnFest
AutumnFest is Weyerbacher’s
unique twist on the German
Oktoberfest style. Copper-amber in
color, AutumnFest is made with
Vienna and Munich malts for that
authentic Bavarian-style taste.
Each sip imparts a wonderful
roastiness of malt on the tongue,
followed by a smooth, consistent
finish. Wonderfully balanced with
a clean, velvety, slightly fruity taste, AutumnFest is
the perfect beer for fall; a nice transition between the
lighter beers of summer and the darker, heavier winter
brews. Try it with pork, sausage or spicy Mexican food.
Weyerbacher Althea
A Belgian-style Dubbel brewed with plums, Althea
is a beautiful, dark, fruity ale conceived and
brewed by former New Jersey Sales Representative,
Natalie DeChico. Every year, hundreds of women
in Pennsylvania’s Lehigh Valley are diagnosed
with breast cancer. For many of these women,
this means countless doctor visits, months of
treatment and more. All too often this means
lost wages and insurmountable bills during what
is possibly the most trying time in that woman’s
life. For every bottle of Althea sold, Weyerbacher
will donate $1 to The Pink Ribbon Fund to help
women battling breast cancer to cover such
costs. Through the sale of Althea beer and
t-shirts, Weyerbacher donated a total of $16,851
to The Pink Ribbon Fund in 2014! Althea is
a unique and delicious way for beer lovers to
support women in their fight against breast
cancer. ABV: 7.7% Package: 25 oz. cork and
caged bottles only Availability: September
Rodenbach Vintage 2013
Every September, Rodenbach Brewmaster Rudi
Ghequire releases his Vintage. From the 294
Foeders, he picks the best for an unblended
special release. Rodenbach Vintage 2013
was aged for two years in Foeder #149, the
59-year-old Foeder was carefully selected as
the “Foeder of the Year.” Nicknamed ‘The Sire’
for its exceptional batches over the years,
Foeder #149 is one of the most prodigious
for propagating the unique micro floral that
delivers the exquisite flavors of Rodenbach.
Rudi referred to Vintage 2013 as, “Some
of the finest we’ve ever produced with a
uniquely balanced, sweet and sour palate
and complex aftertaste.” To commemorate
this special Vintage, the bottle comes
in a beautiful collectable full sleeve.
ABV: 7% Package: 25 oz. bottles only
Availability: September/October
Rodenbach Specialty Draught
For the first time in the U.S., Rodenbach will offer a
very limited release of three specialty draught beers:
Vintage 2013 (unblended
two year-old beer from
the best Foeder of the
year) Caractère Rouge
(unblended two yearold oak-aged beer with
three red fruits maturated
together in the Foeder for an additional 6 months)
and Foederbier (blended two year-old beer which is
unfiltered and low in carbonation). Together with Grand
Cru, this is a great opportunity to present all four
Rodenbach draughts to discerning customers for a rare
flavor extravaganza. Availability: September
SeasonalSELECTIONS
Peak Hop Harvest
Oktoberfest
Fall is hop harvest time, when hops are most
ripe and pungent (stick your nose in a glass,
you’ll see). In this unique spin on a classic
style, rich malt dances with remarkable,
aromatic hops. ABV: 4.9% Packages: 12 oz.
Peak Hop Noir
Hop Noir is a delectable black IPA, dripping
with piney, aromatic Centennial hops. The
malt base is dark and rich,
anchored by organic black
malt. This provides a strong
foundation for the extravagant
kettle-hopping and dry-hopping
that this beer experiences. Enjoy
with a night-light. ABV: 8.2%
Package: Draught only
Dock Street Great Pumpkin
A smooth, copper-colored ale to
celebrate the fall harvest season,
Great Pumpkin is brewed with
pilsner, Vienna and Munich malts,
pumpkin puree, and a light dose
of traditional pumpkin pie spices.
ABV: 5.75% Package: Draught
only Availability: Limited
quantities in September
Dock Street Prisoner of Hell
This straw-colored ale tempts with
a robust aroma of tropical fruits,
floral hops and doughy malt. Flavors
of bubblegum, herbs & spice, and
a slight tartness make this devilish
beer dangerously drinkable. A dose of
black, white and green peppercorns
creates a spicy finish that builds as
you continue to sip. ABV: 8% Package: Draught only
Availability: Limited quantities in October
Available Year-Round PERFECT FOR THE SEASON
Paulaner Oktoberfest Märzen
Strongbow Variety Pack
Served at the Original Oktoberfest 200 years ago,
this amber Oktoberfest lager is available yearround due to its popularity in the U.S., but fall
is the ultimate time to enjoy it. This authentic
Oktoberfest is full-bodied with a rich malt flavor
and dark toffee notes, revealed by an underlying
fruitiness and masterful hop balance. It will
instantly turn your four walls into an Oktoberfest
tent! ABV: 5.8% Packages: 11.2 oz. bottles and
draught
Fall is the perfect season
to discover the variety
of refreshing flavors of
Strongbow Hard Apple
Cider, including Gold
Apple, Honey & Apple,
Ginger and Red Berries,
all available in the
Strongbow Variety Pack.
Firestone Walker Pivo Hoppy Pils
Verdi & Sparkletini
Zesty, soft and fruity,
Verdi has a balanced,
clean, delightful taste. No
matter what the season,
everything is better with
a little sparkle! Available
in Spumante, Acai, Green
Apple, Peach, Raspberry,
Strawberry and Rosa,
Verdi is imported Italian
fun!
Pivo Hoppy Pils is everything we love about
classic German pilsners with a hoppy Bohemian
twist. This bright, straw-colored lager has a
playful carbonation, topped with beautiful
white foam lace. Hallertau-grown Magnum
hops deliver the lupulin foundation, while
generous amounts of Spalter Select hops
bring floral aromatics and spicy herbal notes
and delicate, lightly toasted malt flavors
underscore the noble German hop character.
As a twist, the beer is finished with German
Saphir for a touch of bergamot zest and
lemongrass. ABV: 5.3% Packages: 12 oz.
bottles, 12 oz. cans and draught
Programs
Coors Light
Halloween
Coors Light Football
Coors Light is always game-ready during football season, bringing fans the
refreshment and excitement they need to be part of the action all season
long. Showcase Rocky Mountain Refreshment at retail with the Coors Light
football-themed tailgate cooler, which includes Bluetooth® speakers, LED lights
and a USB charger. Continue to encourage purchase by communicating the
“Receipts for Seats” promotion. After a consumer makes a qualifying purchase
of Coors Light, they will be able to send a text to get a link to a promotional
website where they can upload an image of their receipt for a chance to win
game tickets and other game-ready prizes.
Coors Light Philadelphia 76ers®
Philadelphia 76ers® fans have shown
they don’t quit, and they deserve
refreshment that doesn’t quit.
That’s why Coors Light will
offer fans a chance to win
near-court Silver Seats to
every 76ers® home game! Throughout the season, fans
can register to win at select on-premise accounts, on the
air through WPEN radio, or online via the 76ers® website. For
each game, one winner will be rewarded with two tickets, courtesy of
Coors Light. The Silver Seats promotion will be supported by a full lineup of
custom Philadelphia skyline 76ers® branded Coors Light POS.
Keystone Light Hunting
Hunter or not, every guy loves the thrill of the hunt.
This fall, Keystone Light is amplifying the tried and
true Can Hunt program. Consumers will be on the
hunt for the Great White Stone in 1 of every 15
cases of Keystone Light. Additional cans will be
designed to feature antlers that can be stacked on
the “White Stone.” The Great White Stone-themed
instant-win promotion will support Keystone Light’s
Facebook promotion, where consumers will be able
to instantly win prizes like jackets, backpacks and gloves
from RealTree®. Finally, bring the program to life at retail with an
impactful lineup of hunting-themed display enhancers and POS tools.
Halloween is a huge holiday
for beer sales, especially with
Millennials. Half of this key
demographic plans to throw or
attend a party on Halloween.
Encourage consumers to bring
the party by grabbing some
Coors Light for their Halloween
occasions. At neighborhood
bars, Coors Light will Refresh
The Night with events and drink
specials in the weeks leading up
to Halloween. Use thematic point
of sale and glow-in-the-darkcups to create a Halloween party
destination. Also back this year
is the Coors Light partnership
with St. Jude Children’s Research
Hospital®. Since the program’s
inception in 1992, over $76
million has been raised for
childhood cancer research. Do
your part in beating childhood
cancer and support Coors Light
and St. Jude this Halloween.
Coors Light Lehigh
Valley Phantoms®
Glassware
For the first time in this partnership’s
history, Coors Light will produce
custom Lehigh Valley Phantoms
glassware this fall! The new 16 oz.
bar glasses will sport logos of both
Coors Light
and the hockey
team. Bring in
Phantom fans
by creating a
game-watching
destination with
these limitedtime glasses!
Programs
Dos Equis
Masquerade
Open Bond’s World
with Heineken
Heineken is building excitement
in the weeks leading up to the
Spectre film premiere by inspiring
shoppers to “Open Bond’s
World” with every bottle. Bond,
like Heineken, is legendary. He
operates beyond his borders
through a heightened version
of reality. Buying and serving
Heineken provides men of the
world the opportunity to elevate
their movie nights and “Be More
Bond.”
This program delivers an
exclusive experience to
consumers with unique
bottle-scan activation and
entertainment that unlocks
access to movie ticket giveaways,
exclusive content, and tickets to
the premiere!
Strategic partnerships with
Fandango and LogoGrab will
enable shoppers to experience
a premium event. Point-ofsale materials and on-pack
CTAs will direct consumers
to Heineken.com for a “1 in
007” chance to win two movie
tickets to Spectre. This fall,
“Open Bond’s World” with every
Heineken bottle.
This Halloween, don’t wait for your
friends to take the lead in the
festivities. Take a page (or two) from
The Most Interesting Man’s little
black book, and your Halloween
experience could get people
talking almost as much about the
holiday as they do about the MIM’s
Masquerade. Dos Equis is providing
consumers with the tools to steal
the show with access to the MIM’s
intriguing entourage.
Innovative and eye-catching displays
leveraging the Dos Equis brand equity
provide one-stop shopping solutions
for Masquerade shoppers. A strategic
partnership with Evite provides
a complete party-planning guide
for a more interesting Halloween
celebration. Not only can shoppers
get advice from the MIM’s party
experts, they also have a chance to
win tickets to his epic Masquerade
in New York City. Before your big
party, look inside the MIM’s little
black book.
Make it
Strongbow Season
As the summer winds down,
consumers begin a new routine as
the fall season commences. More
occasions are spent at home with
friends and family. Though the
carefree times of summer may be
over, it doesn’t mean consumers
have to lose spontaneous moments
of enjoyment. Strongbow will remind
consumers of this by communicating
the benefits of this hard cider over
ice as they get together with friends.
Messaging will drive shoppers to
retail and encourage purchase for
these impromptu gatherings as
consumers stop at the store on the
way home after work or buy drinks
during a night out with friends.
Beautiful imagery with the liquid and
glass tumbler will attract shoppers
and remind them of the refreshing
taste of Strongbow over ice.
Hit the Road Jack-O
Jack-O is back-o and ready to hit the road!
This fall, Traveler Beer Co. is sponsoring the
National Beard and Moustache Championships
on November 7th in Brooklyn, NY and they
are awarding one lucky winner a trip for four to
New York City to join them! The trip includes
airfare, hotel, $800 in spending money and
a VIP experience at the competition. POS will
be available to encourage consumers to enter
the contest via Traveler Beer’s website and/
or Facebook page from August 1st through
September 30th.
Programs
Celebrate The Day of The Dead with Corona
and Modelo Especial
Corona
Football Sweeps
Coach Jon Gruden returns in 2015!
This football season, Corona will
launch a brand new, national retail
promotion with on and off-premise
POS, prominently featuring Coach
Gruden, to encourage consumers
to pick up and share Corona.
Additionally, football-loving Corona
fans everywhere will be asked to
share the way they experience
game day by submitting their
photos on Facebook or Twitter
using #CoronaFootballSweeps. By
submitting a photo, consumers will
be entered for a chance to win a
VIP Vegas getaway to watch the Big
Game! Five lucky winners (and a
guest) will be flown to Las Vegas for
a 3 day, 2 night stay in Las Vegas
with tickets to Corona’s VIP Super
Bowl Viewing Party.
Día de los
Muertos or Day
of the Dead, is a
traditional holiday
celebrated by the
Mexican culture
on November 1st
and 2nd every
year, which honors
the lives of those
who have passed
on with festivities
that include food
and drinks and
decorative elements
like candles, skulls
and marigolds. The
holiday is being
celebrated more
and more in the
U.S. by Hispanic
and multicultural
communities as
a more authentic and intriguing
alternative to Halloween.
Following the success of last year’s
campaign, Modelo Especial will
continue to position itself as the
brand that authentically celebrates
Día de los Muertos in 2015. Modelo
has partnered with artist Steve
Simpson to create the look and
feel of the campaign. All-new POS
elements and merchandise will
be available to showcase Modelo
Guinness
A True Brew of
Halloween
Halloween is becoming a huge
night for drinkers and what
better way to celebrate the
dark and mysterious holiday
than with a beloved dark
and mysterious brew? This
Halloween, invite consumers to
celebrate Halloween in a way
only Guinness can.
Especial as the brand
that respectfully honors
and celebrates the
memories of those who
have departed.
For 30 years, Simpson
has been applying his
multi-disciplinary skills
to creative projects.
His interest in Mayan
carvings led him to
discover Día de los
Muertos. Using a
variety of sources
for inspiration, his
approach is a mix of
traditional imagery
and his own personal
experiences.
Corona is joining the
festivities this year with
the brand’s first-ever
national campaign celebrating Dia
de los Muertos! The new campaign
will increase awareness and drive
purchase of Corona on this special
occasion that celebrates life. As the
holiday grows in popularity, Corona
will capture new drinkers with vibrant
and contemporary POS and a new
collection of merchandise.
Cheers to
Ladies With Game
Smirnoff Ice celebrates female
football fans by establishing the
brand as a major part of their
football watching experience.
Through events, sweepstakes
and shopping solutions, Smirnoff
Ice will be front and center with
female football fans, helping to
enhance their game-watching
celebrations. Cheers to Ladies
With Game!
Programs
Red Bull Sound Select
the U.S. including Philadelphia! Each
show is curated by local music
influencers and boasts local artists
and a headlining act.
Red Bull Sound Select is a long-term
initiative that celebrates local music
and the people that push it forward:
hard working artists, passionate fans,
and tastemakers that shape scenes.
It’s part artist development program,
part event series, part digital product,
part partner network, all working
together to bring artists and fans
closer together to break music. Each
month, Red Bull hosts “Sound Select
Presents” nights in 14 cities around
Red Bull wanted to build something
that’s valuable for both artists and
fans, bring them closer and help them
understand what gets the other’s feet
moving. For fans, this means providing
a place where they can discover
emerging artists, get tickets to local
shows and exclusive content based on
shows they’ve attended, bands they’ve
listened to, tweeted about, and
posted images of on social channels.
Over time, Red Bull will show how
fans’ efforts are helping make their
favorite bands even bigger. They will
also show artists which fans are really
making a difference so they can give
those fans the props they deserve.
Woodchuck Backyard Cider House Pub Contest
The days are getting shorter and the air
is a bit cooler. Fall is the best time of the
year, and it’s time for new traditions like
Cider Days. Everyone has their favorite
weekend activity and the one common
denominator is Woodchuck Cider, the
perfect complement for fall fun. This
year, Woodchuck is going to celebrate
Cider Days in grand style be giving away
authentic backyard Cider House Pubs to
three lucky consumers! Yes, that’s right,
three Woodchuck fans will win an authentic
backyard Cider House Pub, a little bit of Vermont in their own back yard! The
8’x12’ cider pub comes complete with a fully functional bar counter and draught
taps (2 line kegerator), a drink fridge, shelving for cider and glasses, high bar
stools, Woodchuck branded décor, lights and power outlets – a retail value of
$12,000! Winners will enter to win via text or at woodchuck.com.
Pivo is Just a Word for Beer
Throughout September, Firestone Walker will show
consumers what a pilsner from their brewery is
all about with “Pivo is Just a Word for Beer” POS!
Give your customers the complete West Coast
experience and add this hoppy pilsner to your tap
lineup today!
Spotlight Series
Presented by
Angry Orchard
This fall, Angry Orchard is bringing
Bonnaroo to you with a series of
hand-picked concerts in five cities
across the country! These concerts
will take place in Boston, Chicago,
Seattle, Raleigh and Philadelphia,
and will feature some great local
bands. As part of the Spotlight
Series, fans can vote online for their
favorite band in each city, giving
them the chance to play at next
year’s festival. For more information
as dates, bands, venues and
ticket sales are announced, visit
angryorchard.com/spotlightseries.
Where There’s Smoke
There’s Shiner
Is there anything
better than meat
and beer? Of
course not. And
no serving of
BBQ is complete
without an icecold Shiner beer.
To celebrate this
Texas tradition,
Shiner has
partnered with
Texas Original
Pits to offer consumers a chance to
win their very own Shiner-branded
smoker! Handmade in Houston,
these top quality, firebox-equipped
smokers are some of the best in
the business – guaranteed to last a
lifetime and perfect for both grilling
and smoking. The 2015 Shiner
Smoker Sweepstakes will run from
August 1st through October 31st. On
November 2nd, five lucky winners
will be selected from the entry site at
Shiner.com. Chow down and drink up
with Shiner!
RetailEDGE
Millennials
By George Latella
In the last issue we discussed
Segmentation and Target Marketing.
Segmentation involves putting people
into groups based on criteria that
allow you to describe them. It can
be characteristics like demographics
(age, gender, ethnicity, income,
education etc.), geographics (where
they live, work, shop), psychographics (attitudes, interests,
lifestyles) and behaviors (how they use your product/
service).
Millennials are an example of how we segment consumers
based on age. Millennials were born from about 19811997. The other groups based on this segmentation are
Generation X (1965-1980), Baby Boomers (1946-1964),
Depression Era (1930-1945), Greatest Generation (Born
before 1930). Generation Z was born after 1997 and are
still a few years away from significantly impacting food and
beverage companies.
Some interesting facts regarding Millennials:
In their book Millennials Rising, the Next Great Generation,
William Straus and Neil Howe identified Millennials with
the following characteristics: feeling special, confident,
sheltered, team oriented, achievers, pressured, and
conventional.
Organic (+28%) products. (Nielsen 2014)
My colleague at Saint Joseph’s University, Dr. Richard
George has been studying Millennials for the past few
years. He recently presented his findings and has allowed
me to share some of his work with you. Millennials are
now the largest generation in the U.S. with over 75 million
people with $1.3 trillion dollars in spending power per
year. However, we know very little about their food and
beverage thought process.
Some defining moments for this generation are the Space
Shuttle Columbia, Desert Storm, 9/11, Columbine, and
the worst economy since the great depression. They grew
up in a very structured, busy and over-planned world.
Technology (computers, cell phones, tablets) and the
Internet are a huge part of their lives.
One of the questions Dr. George asked was why they ate
at a bar/restaurant over the past month. Top responses
included:
In the mood for a particular food...............................61%
Wanted to treat myself.............................................51%
Need a break from reality.........................................51%
No time to prepare/eat.............................................45%
Get together with friends/family.................................37%
Celebration.............................................................22%
• T hey check their smartphones 45 times a day on
average.
• 67% use at least two devices (phone, tablet,
laptop) daily.
• 32% will pay a premium for healthier products.
• They are driving growth of Natural (+24%) and
• Older Millennials (25-34) spent 14% less time
watching TV in 2014 versus 2012.
• Younger Millennials are dropping even faster,
spending 19% less time watching TV.
Finally, he looked at how Millennials use technology. 86%
said that the smartphone was their primary mobile device
versus tablets at 14%. They use their phones to view
websites, menus, check for specials, discounts, make
reservations, order food and beverages, and pay for them
as well.
So what does this mean for you and your business?
You need to understand how your Millennial customers
think about your business. This could be as simple as
talking and listening to them directly or hiring someone
to conduct some basic marketing research for you. Then
adjust your marketing strategy based on your findings.
Whether you are an on or off-premise establishment, you
need to make sure that you understand this group of
consumers and build your products, merchandising, and
marketing programs according to the way they live. It will
positively impact your bottom line!
And remember, marketing is a race with no finish line.
George Latella teaches Food Marketing at Saint Joseph’s
University in Philadelphia. Food Marketing, the largest major
at Saint Joe’s, recently celebrated its 50th anniversary. Latella
is also a partner in Beacon Marketing Group which provides
marketing planning, research and e-commerce/direct marketing
communications for food and beverage companies. He can be
reached at [email protected] or 610-660-2254.
The BeerGUY
Why Craft Beer Costs More and Why It’s Worth It
By Steve Hawk
The old expression,
“champagne taste
on a beer budget”
implies that beer
is a low class or
inferior beverage.
That’s just not true.
Craft beer, as the
name suggests, is an artisanal product
in every sense of the word. And just
like gourmet food, people are willing to
pay more for a premium product.
So WHY does craft beer cost more?
First and foremost, craft breweries
generally tend to be much smaller than
commercial breweries and therefore
face numerous business challenges.
They purchase their ingredients
in smaller quantities, have less
Mike Cadoux of Peak Organic
Brewery in Portland, Maine said
their number one priority is always
taste. He is a strong proponent of
organic ingredients, which he and
his co-owners first started using
while homebrewing. They noticed
immediately that beer develops a much
more defined flavor when only organic
ingredients are used. Of course, “going
organic” was neither easy nor cost
effective for their company. When they
started this endeavor in 2006, organic
versions of even the most basic
brewing ingredients, such as hops,
were very limited. They had to convince
farmers to expand their market and
eventually benefited from the huge
surge in the organic food movement
overall. But, Peak doesn’t preach
Manley also elaborated on the strategy
they use to achieve the best price on
their specialty beers. “We’re lucky to
have the ability to work with suppliers
before their crops are even planted.
We often contract our hops three to
five years ahead of time to balance the
cost of individual lots.”
Despite these efforts, there’s no
question that craft beer still costs more
than macro brews. I wondered how
breweries defend the statement that
craft beers are simply too expensive. I
posed that question to Manely, and he
replied without hesitation, “Craft beer
is a premium product. Craft brewers
aren’t as concerned with moving
individual units of merchandise, but
rather creating something that stands
“The craftsmanship, personality and story behind the beer
is worth a little extra.“
negotiating and buying power with their
suppliers, and their overhead is likely
to be higher overall. Additionally, profit
margins tend to be lower, so the only
way to compensate for the difference
is to sell their beers at a higher price.
By its very nature, craft beer is more
costly to produce. The beers usually
have a particular flavor profile which
requires specialty ingredients. These
may include a unique variety of hops,
special ingredients like fruit, chocolate
and coffee or in some cases, organic
ingredients. Additionally, craft beers often
contain higher quality ingredients, which
make them even more costly to make.
Craft beers can also take much longer
to develop. Some craft beers are aged
for months or even years to enhance
the flavor. This process delays sales,
which also contributes to the price.
To learn how craft breweries handle
their challenges, I went straight to
the source. Here is a recap of what
I learned from two companies who
literally make it their mission to
produce high quality craft beer…
organic. Consumers can make that
decision for themselves. They prefer to
let their beer “speak for itself,” and are
confident that the taste alone will win
consumers over.
Sierra Nevada Brewing Company
also places a tremendous emphasis
on taste. “High quality for us means
two things,” said Beer Ambassador Bill
Manley, “the best ingredients to achieve
the flavor profile we desire, and then,
the best version of that ingredient we
can get our hands on. Taking shortcuts
dulls the potential of the finished beer
and makes it impossible to produce a
beer with the complexity and nuance
we want in the finished product.”
on its own as a liquid embodiment
of their vision. The craftsmanship,
personality and story behind the beer
is worth a little extra.”
Although I am sure everyone reading
this article already has a strong
appreciation for craft beer, I hope this
information reminds you why great
beer costs more money. I began this
article with an axiom and I’ll end with
one, too. Put simply, “You get what you
pay for!”
Manley admitted that cost is always a
factor, but that Sierra Nevada would
never compromise on quality to meet
a certain price. “Let’s say we wanted
to make a beer with a certain flavor
profile, but to do so would put the cost
in another tier, we would rather use
the recipe at a different time, or make
something different, than compromise
on quality to hit a price-point.”
®
3000 Meeting House Road
Philadelphia, PA 19154
Yuengling PA Proud
America’s Oldest Brewery began in Pennsylvania and their
roots run deep here. To thank PA beer drinkers for their support
and drive excitement on-premise, Yuengling Lager is rolling
out the “Respect. It’s Earned.” program, featuring a PA-wide,
on-premise “Keep-the-Pint” Promo and #MyLager Instagram
Contest. Fans will be encouraged via social media and on
POS to post their pictures to Instagram using #MyLager to be
entered to win prizes. Winners will be selected at random on
December 1st. Great prizes from such PA brands as Equinox
Camping Gear, Roundtop Mountain Resort Adventure Package,
Jim Thorpe EZ Whitewater Rafting and Tour will be awarded.
#GameDayLager Sweepstakes
Yuengling Oktoberfest
Untappd Sweepstakes
This fall, Yuengling is running an Oktoberfest
sweepstakes on Untappd (a social media network for
beer enthusiasts). From 8/30 through 9/26, users
that check-in drinking a Yuengling Oktoberfest at an
on-premise account will receive a Yuengling Untappd
badge within the app. From 9/27 through 10/31,
if a user checks in three times drinking a Yuengling
Oktoberfest, they will be entered to win 1 of 5
Oktoberfest t-shirts or a grand prize pack that includes
a Yuengling bean bag chair, tailgate rug, football and
tailgate hoodie!
Join in the game day excitement with Yuengling’s
#GameDayLager Sweepstakes starting on
September 10th. Fans will be encouraged to post
their best Yuengling Lager football pics to Twitter
or Instagram with #GameDayLager or enter on
Yuengling.com/Football for a chance to win an
autographed Yuengling Football, a Man Cave
package or an Ultimate Tailgate package including
a Webber Grill, tailgate table and football party kit.
With these top prizes, there are plenty of
reasons to get in the game this fall!

SeasonalSELECTIONS

Transcription

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