Cosmetics from Poland - Polishcosmetics.pl

Cosmetics from Poland
Why Poland became the 6th exporter of cosmetics in Europe
SPC House of Media
Warsaw, 25th September 2014
Who we are?
SPC House of Media is the Polish advertising
agency We do PR,
agency.
PR media planning and buying.
buying
g
to Promote Polish
We run the Programme
Cosmetics Industry on Foreign Markets for the
Polish Ministry of Economy.
Aleksandra Kretkowska – project manager of
the Programme
History of the Polish industry
Did you know…
Helena Rubinstein
Rubinstein,
Max Factor,
dr Oscar Troplowitz
(founder of Beiersdorf)
were all born in Poland
(in: Krakow, Lodz, Silesia)?
History of the Polish industry
After the I World War
• Blooming of the Polish industry
• New cosmetic companies established (some are still
operating today, e.g.: Miraculum, Loton)
After
e the
e II World
o d War
a
• Nacionalisation of the industry
• Pollena national “corporation” established
• Poland became „beautyy centre” for Central and Eastern
Europe, exporting luxury brands to all neighbouring socialist countries
After the 1989
• Privatisation
• New Polish companies established
• Foreign corporations built or renovate their cosmetic factories
in Poland
Cosmetic branch today
SIZE
• More than 3 000 cosmetic producers,
• Mixture of global cosmetic concerns, big & medium Polish producers and
hundreds of small producers and boutique brands,
care make up and hair; mass market and
• Producers of all kinds of cosmetics (skin care,
professional, luxury and affordable etc.)
• Additionally, also hundreds of R&D facilities: laboratories, research, chemical and
biotechnological companies and
and, finally
finally, packaging and container producers
producers.
• Polish companies can base the whole production process in Poland – from the
very first concept, through tests and research, to production and packaging right
until the final product
product.
• 50% of the Polish market (38 mln consumers) of body and face-care cosmetics
belongs to local Polish brands.
Cosmetic branch today
KNOW HOW
•
100 years of experience, know how,
•
Cosmetology and cosmetics chemistry taught on
different levels at 54 academic centres,
•
Advanced R&D,
R&D 25% of employees of cosmetic
companies works in R&D departments,
•
European Union standards.
FLEXIBILITY
• Central location of Poland in Europe: creating a geographic and cultural bridge between the
markets of Western and those of Central-East Europe; very advantageous for the chain of
supplies, facilitating access both to clients and to the raw products used in cosmetic
production.
p y
costs in Poland still belongg to the lowest in Europe.
p
• Employment
Cosmetic branch today
Top quality,
quality
competitive
p
prices
p
Export growth 2001-2011
2001 2011
*Source: Euromonitor, 2012
Export growth 2010-2013
2010 2013
Steady growth
of ~5% a year
*Source: GUS, Polish Central Statistical Office, 2014
Export position
Poland is the 6th cosmetic exporter in the EU:
1.
2.
3.
4
4.
5.
6.
France
Germany
Italy
Great Britain
Spain
Poland
*Source: Cosmetic Europe Association, Eurostat, 2012
Export by regions
*Source: GUS, Polish Central Statistical Office, 2014
Export by countries
Russia
Germany
Great Britain
Ukraine
Italyy
Spain
Hungary
Czech Republic
France
a ce
Turkey
Holland
Romania
Lithuania
South Africa
Slovakia
Kazachstan
Latvia
Belgium
Greece
Denmark
287 715 397 EUR
260 950 663 EUR
244 533 983 EUR
114 355 596 EUR
101 358 255 EUR
98 925 579 EUR
96 557 245 EUR
90 524 130 EUR
79
9 659 053 EUR
U
78 515 087 EUR
73 915 945 EUR
62 027 657 EUR
41 949 976 EUR
32 595 292 EUR
32 166 754 EUR
32 058 775 EUR
28 173 399 EUR
23 367 282 EUR
21 965 585 EUR
21 132 061 EUR
Top 20
countries
ti
in 2013
*Source: GUS, Polish
Central Statistical
Office,, 2014
The Promotion Programme
•
•
•
•
•
Cosmetic industry was chosen one of 15 champion industries to
promote Polish industry abroad by the Polish Ministry of Economy. A
special Promotion Programme for it was being established.
The aim of the Promotion Programme is to promote abroad cosmetic
producers from Poland. The first edition takes place in 2012-2015. More
than 50 companies takes part in it.
Th programme enables
The
bl the
h Polish
P li h National
N i
l Pavilion
P ili to appear at the
h
most important world cosmetics fairs, such as: Cosmoprof, Cosmoprof
Asia, Beauty World Middle East, Intercharm, Beauty Eurasia…
Polish companies also go on numerous foreign trade missions and to
seminars, as well as host foreign contractors and journalists in Poland
(study tours).
We also organize an international PR & advertising campaign for the
industry, and a portal: http://www.polishcosmetics.pl/en/ and many
others.
Polish National Pavilion
Polish National Pavilion
Polish National Pavilion
Polish National Pavilion
Polish National Pavilion
Advertising campaing
www polishcosmetics pl
www.polishcosmetics.pl
THANK YOU!
If you have any questions,
please do not hesitate to contact us!
Aleksandra Kretkowska
Project Manager
e mail: [email protected]
e-mail:
a kretkowska@spchouseofmedia pl
tel.: 22 646 42 66
fax: 22 646 50 72
www.polishcosmetics.pl
SPC House of Media
02 513 Warszawa
02-513
ul. Madalińskiego 20/1A
www.spchouseofmedia.pl