Satellite Sisters Media Kit

Satellite Sisters
Five real sisters tackle the world... one cup of coffee at a time
Connect with Us
Satellite Sisters
Five real sisters tackle the world... one cup of coffee at a time
It’s All About Connection
The Dolan sisters–Julie, Liz, Sheila, Monica and Lian–created a new genre of talk radio
when they launched Satellite Sisters as a weekly show on public radio and later a nationally
syndicated daily show on ABC Radio Network. The show has moved from broadcast to
broadband, but the conversation continues with the sisters’ trademark humor and warmth.
In twice-weekly podcasts they discuss issues that impact women’s lives. From the personal
to the professional—parenting, politics, pop culture–all are topics open for discussion from
the individual perspectives of five real sisters leading five very different lives. Each sister
brings a singular point of view to Satellite Sisters, but together they share a collective
approach to life: It’s the serious things that need to be tackled with a sense of humor.
Through their books–including their newest, You’re the Best–their radio show, podcasts,
magazine columns, social media presence, and speaking engagements, the Satellite Sisters
have won over legions of women who hear their own lives and laughter in the sisters’
brand of smart, funny, thoughtful conversation.
www.satellitesisters.com
Podcasts
Social Media
Website
[email protected]
Books
Speaking Engagements
Satellite Sisters
Five real sisters tackle the world... one cup of coffee at a time
Connect to An Award-Winning Multimedia Brand
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2014 Gracie Award Winner for Outstanding Original Online Programming from the Alliance of Women in Media
Winner 12 other Gracie Awards, including Talk Show of the Year
Nominated for a Marconi for Best Radio Personalities
Top-Rated Podcast for Women on iTunes and Stitcher Radio
Nominated for the 2014 Best Podcast (Lifestyle and Health category) by The
Podcasts Awards and The Stitcher Awards
Nominated for the 2015 Best Podcast (General category) by The Podcasts Awards
In the Media Spotlight
The Satellite Sisters have appeared on Oprah, The Today Show, CNN, CBS This Morning
and many other television programs. They have also been featured in many print
publications, including The New York Times, the Los Angeles Times, Good Housekeeping,
O, The Oprah Magazine and People.
“On Satellite Sisters, we talk about the things real people talk about in the
way that real people talk about them, with a blend of respect and humor
that brings the sound of friendship to the air.”
—Julie Dolan
Satellite Sisters
Connect through Multiple Platforms
When you partner with the Satellite Sisters, you connect with women across every life stage, with a brand that allows you
to create an integrated marketing plan that includes mobile, online, social, print and live performances.
350% increase in Podcast Downloads
in the past two years
March 2014 - March 2015
687,287 downloads
Podcasts
Satellite Sisters Podcast ranks in Stitcher’s Top 20 Lifestyle Programs. In the last 3
months alone, there have been over 200,000 downloads.
Social Media
The Satellite Sisters have an active and engaged social media community—a
sisterhood of women who connect online and on occasion, with offline meet-ups.
Website
This spring, the Satellite Sisters unveiled their redesigned website, which
integrates podcasts, blogs and social media in a user-friendly, responsive format.
March 2013 - March 2014
332,260 downloads
March 2012 - March 2013
178,210 downloads
Over 1.4 Million Total Downloads
Books
In September 2015, the latest collaboration from the sisters will hit the
bookshelves. You’re the Best, a gift-length book of essays that celebrates the bonds
of friendship. You’re the Best will be published by Prospect Park Books and will be
supported by a book tour and media interviews.
Speaking Engagements
This sisters have toured with Oprah, emceed corporate events and have been
featured speakers at conferences.
“Our listeners feel like they are engaged in an ongoing
conversation with us. That conversation is about their lives
just as much as it is about our lives.”
—Lian Dolan
Satellite Sisters
Connect to a Brand Built On Friendship
The Sisters Have Written the Book on Friendship
Coming September 2015
“You’re smart. You’re funny. You text just the right amount. You’re the one person that tells me
about the thing in my teeth without sounding just a little bit superior.”
—the Satellite Sisters
You’re the Best is a thank you note to our female friends, our Satellite Sisters, the
women we call when the best thing in our lives happens or the worst. It’s a collection of essays and writings about how we rely on our friends to get us up, get us
going, get us through and, most importantly, make us laugh. Written with humor and
empathy and incorporating voices 15 to 60, the Satellite Sisters and the Next Gen of
the Sisterhood share stories about how friendships influence choices, relationships,
careers, adventures and inevitable changes.
The perfect gift for childhood BFFs, your college roommates, your running group,
your book club, your PTA friends or your actual sisters—for anyone you want to tell,
“You’re the best.”
Coming from Prospect Park Books September 2015
Multi-City Book Tour and National Media #YTB
Hardcover ISBN 978-1-938849-58-9
E-book ISBN 978-1-938849-59-6
Pub date 9/10/15
6.5 x 6.5 square, hardcover, $19.95
Thank you for the years. Thank you for the
dancing. Thank you for the sunshine. Thank
you for your encouragement. Thank you for
your empathy. Thank you for the laughter.
Thank you for your friendship.
You’re the best,
xoxo
Satellite Sisters
Connect with Affluent, Well-Educated Listeners
Household Income
Age
Level of Education
$59,999
and under
17%
25-34
4%
60,000
74,999
8%
35-44
22%
Attended College
19%
75,000
99,999
20%
45-54
41%
Bachelors Degree
41%
100,000
149,999
24%
55-64
26%
Masters Degree
26%
150,000 and above
31%
65+
8%
Doctoral Degree
9%
8%
9%
5%
22%
8%
5%
(or MD, etc.)
4%
17%
31%
High School Graduate
26%
19%
26%
20%
24%
55% have HHI of $100,000 or greater
41%
63% are between 35 and 54
41%
75% have college or graduate degrees
*Source: 2014 Podtrac survey
Satellite Sisters
Connect to a Loyal Audience
On a scale of 1 to 10, listeners rate the Satellite Sisters 9.68*
98% Have listened to at least six podcasts
94% Always listen to the show in its entirety
88% Listen on a mobile device
Other 13.02%
Stitcher/iOS 8.39%
*Source: 2014 Podtrac survey
Stitcher/Android 2.91%
Podcast Access AppleCoreMedia
43.97%
Safari 2.84%
“We’ve been married, divorced, and dumped. We have teenagers, adult
kids, grandkids and no kids, just dogs. We’ve gone to grad school, worked
the night shift and gotten fired. We’ve run marathons, school fairs and big
companies. We’re losing our figures, our inhibitions and, occasionally, our
minds. We wish we had more time, more money and more skin elasticity. We
are, in short, just like a lot of women.”
–Monica Dolan
AppleCoreMedia 607,846
Firefox
Stitcher/Android 40,269
Stitcher/IOS
iTunes
26.39%
Firefox 2.73%
34,198
iTunes
364,746
115,937
Other
180,049
Safari
39,293
*Source: LibSyn
Satellite Sisters
Connect through a Medium that Captivates
“The level of listening and engagement–and the opportunity to get into the very
intimate medium of spoken-word audio in someone’s headphones–is just a really
powerful place to be for brands. So it’s starting to command a premium.”
—Jake Shapiro, CEO of Public Radio Exchange*
Podcasting in Perspective
According to the Fall 2014 Study by Edison Research:
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On any given day, about 13 million Americans, or 5
percent of the population, consume podcasts.
An estimated 39 million Americans have tuned in to a podcast in the past month.
In 2014, the total share of podcast listening among all Americans increased by 18 percent in just six months.
Of podcast listeners, podcasts represent about 26 percent of their daily audio time, nearly equivalent to the amount of time spent listening to AM or FM radio.
Podcast listeners tend to be more highly educated and have higher household incomes than non-listeners.
Owned Music
22.3%
Podcast
25.9%
Podcast Listeners
Share of Time Listening to
Audio Sources
AM/FM Radio
27.5%
Internet Only
10.6%
Other
13.7%
“Podcasting Catches On... Again,” themarketingscope.com; February 24, 2015
Source: Share of Ear Report, Edison Resarch
*“Welcome To The Million-Dollar Podcast: A Niche Medium Grows Up A Bit And Advertisers Start To Notice,” By Christopher Zara, International Business Times, October, 2014
Satellite Sisters
Connect with the Sisterhood
When you partner with the Satellite Sisters, you are getting personal endorsements from well- respected media
professionals, as well as wives, mothers, sisters, teachers, nurses, executives and community volunteers. Real
women who connect with your consumers. It is not just an ad; it’s a commitment to a positive, personal message.
The Satellite Sisters have attracted blue chip advertisers both on the radio and the podcast, including J+J,
Unilever, Procter & Gamble, Quaker, General Foods, Nivea, J. Jill stores, V-Tech telephones.
Sponsorship Packages may include:
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Title sponsorship of twice-weekly podcasts
Voiced : 60 ads on the podcasts (twice weekly)
Banner ads on the website and blog (provided by client)
Customized copies of You’re the Best, the Satellite Sisters’ latest book
Access to social media associated with Satellite Sisters, with sponsored social media posts up to twice a week divided between Twitter and Facebook
Personal appearances, media tours, specialized podcasts, dedicated blog posts, contests, and specialized
sponsorship packages are also available.
For more detailed information, including pricing, contact: [email protected].
“Our fans are extremely loyal. They’ve followed us from the radio to the web, they follow us on
Facebook and Twitter, they schedule meet-ups with other listeners. We aren’t just the Satellite
Sisters—we are a bridge to their own satellite sisters. We end each show reminding them to call their
satellite sister, and that’s what they tell us they do.”
—Liz Dolan
Satellite Sisters
Not every conversation will change your life... but any conversation can
Connect through Conversation
Insights Gleaned from the Sisterhood
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There is an audience for smart, respectful, funny conversation about the things women care about.
Women use conversation to make friends, make decisions and make each other laugh. They discuss war and peace and what to wear to an ex-boyfriend’s wedding.
Women have a deep emotional need to connect to each other. That’s what makes the Satellite Sisters brand unique.
Just as women want to be connected to each other, they want to be connected to what’s going on in the world, but in a way that is positive and portable.
Women seek and trust recommendations from their friends. Most of our big life decisions are not made with the help of experts.
Listeners trust the Satellite Sisters’ judgment on books, products, TV shows and movies, just as they would their own friends. Maybe more.
“We’ve wear-tested everything from sports bras to lip plumpers for the “Lab Rats”
segment of our show. We’re not experts. We’re just sisters. But because of the connection we have with our audience, they trust us and they trust our opinions.
—Sheila Dolan
Satellite Sisters
Connect with the Sisters
Lian Dolan: The author of two best-selling novels–Helen of Pasadena and Elizabeth the First Wife–she’s also been a regular
columnist for O, the Oprah Magazine and Working Mother and now writes monthly for Pasadena Magazine. Lian has developed
several shows for television, including a half- hour sitcom for Nickelodean based on The Chaos Chronicles, the website,
blog and weekly podcast she created about her life as a busy working mom. Besides podcasting and writing, Lian speaks
extensively to women’s organizations, corporate groups and book clubs about her work and her life with wit and warmth.
Lian lives in Pasadena, California, with her husband and two teenage sons.
Julie Dolan: The show’s foreign correspondent, having lived and worked in Bangkok and Moscow. Julie and her husband now
live in the foreign land of Dallas, Texas, but she continues to travel extensively, including “girlfriend trips” to North Korea
and Uzbekistan. Her compelling storytelling is a listener favorite. Previously, she worked at and taught in a number of top
universities, including UCLA, Stanford and Tulane. Julie, whose alter ego is Urban Nana, has two adult sons, two wonderful
daughters-in-law and four grandchildren.
Liz Dolan: The Chief Marketing Officer for Fox International Channels (formerly the CMO of the Oprah Winfrey Network
and Vice President of Global Marketing at Nike), she’s been twice named Woman of the Year by the sports industry and
she’s earned spots on such lists as “100 Most Powerful Women in Sports” (Sporting News), “25 Women to Watch” (Ad Week),
and “100 Most Powerful Women in Cable” (Cablefax). A single frequent-flier, she splits her time between her home in Santa
Monica, California and Admiral Club Lounges around the world.
Sheila Dolan: Currently a third-grade teacher, she has worked in both the classroom and administration side of education
in both public and private schools in Manhattan and LA. Her natural ability to laugh at herself and tell funny stories comes
in handy when faced with 23 nine-year-olds on a daily basis. As the self-styled entertainment reporter on Satellite Sisters,
she has been barred from many red carpets, but that hasn’t stopped Entertaining Sheila from reporting on the events. Sheila,
a divorce mother, lives with an abundance of beauty products in South Pasadena, California.
Monica Dolan: An RN working as a clinical research coordinator for acute stroke trials at a university hospital. Monica leads
many of the health and wellness discussions on Satellite Sisters and also has her own segment entitled “Science of the
Obvious,” in which she examines studies that come to such earth-shattering conclusions as: “Teens’ Brains May Not Be Ready
To Make Good Decisions” and “Most Adult Women Do Not Get Enough Sleep.” Monica lives in Portland, Oregon, and whenever
possible escapes to her bungalow in Bend.