Contact Your Digital Media Specialist Today!

Transcription

Maximize your online presence with
TheTimesNews.com
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AD .....NAME ......................SIZE (pixels)
1. .......Leaderboard .............. 728x90
2.........Spotlight Rotator........ 300x250
3.........1/2 Page.................... 300x600
4.........300x100 Postition...... 300x100
5.........Medium Rectangle..... 300x250
6.........Skyscraper ................ 160x600
WEB-READY AD DEADLINE
3 Business Days prior to campaign start date
We Deliver Results!
XNSP120170
IN-HOUSE PRODUCTION AD DEADLINE
7 Business Days prior to campaign start date
Standard Banner Advertising
TheTimesNews.com has over 1.7 million pages views per month. Banner advertising
equals high impact, drives customers to your website and business.
PLACEMENT AND RATES (IN COST PER THOUSAND)
Run of Site (Leaderboard, Medium Rectangle, Skyscraper) ..............................................$15
Run of Site (1/2 Page)......................................................................................................$20
Section Targeted (Leaderboard, Medium Rectangle, Skyscraper).....................................$20
Section Targeted (1/2 Page) ............................................................................................$25
Home Page (Leaderboard, Medium Rectangle, Skyscraper) ..............................................$25
Home Page (1/2 Page) .....................................................................................................$30
Home Page (300x100)............................................................................................ $250/day
MAKE YOUR AD EXPANDABLE FOR ONLY $5 CPM MORE!
Andrea Cephus ........... 336-506-3102....... [email protected]
Rebecca Wagoner....... 336-506-3011....... [email protected]
We Deliver Results!
Sliding Billboards
THE LARGEST AD ON THE PAGE CAN BE YOURS!
• Billboard expands when user visits the homepage.
• Ad automatically minimizes leaving teaser with ability to
expand ad again.
• Build awareness of your business in a prime location that
actually pushes down the rest of the page temporarily!
• Showcase your products and specials with huge photos or
graphics.
• You pick the days to run. First come, first served for space
reservations.
TEASER REMAINS AFTER AD IS MINIMIZED
Investment: $300 per day
We Deliver Results!
Online Post-Its
WITH POST-ITS, YOUR AD
CANNOT BE OVERLOOKED!
CORNER AD REMAINS ON THE PAGE AFTER POST-IT HAS DISAPPEARED.
• Online Post-Its are the first thing a user sees when landing on TheTimesNews.com.
• The ad automatically disappears after 4 seconds; but the corner ad remains for top of mind awareness.
• Build awareness of your business in a prime location that temporarily minimizes the rest of the page.
• You pick the dates to run.
• First come, first served basis for space reservations.
We Deliver Results!
Maximize your online presence
with Yahoo!
REACH
80% OF YOUR LOCAL
MARKET ONLINE!
2015 ADVERTISING RATES
AS LOW AS $6 CPM!
Most Popular Ad Sizes:
425x600 - Starting at $9/cpm
(runs mostly in Yahoo! Mail)
Also Available (not pictured)
Behavioral targeting starting at $15/cpm
Behavioral targeting starting at $15/cpm
ASK ABOUT
YAHOO
BEHAVIORAL
TARGETING!
Extend your reach by 30% in the market with your
investment in Yahoo and the TheTimesNews.com.
We Deliver Results!
Pay Per Click Advertising
Consumers are searching online for you right now!
• Cost-efficient suite of local search products and services.
• Reach new customers.
• Personalized consultation to create a solution that meets your marketing objectives.
Search Marketing Drives Business
Local businesses are using search engine marketing because it works! This year about 94% of internet users
will use search engine marketing to find information about local businesses, products, and services! If you’re
not utilizing search engine marketing, how will they find you?
Consumers take action from search engine results! In fact, more than 85% of consumers using search to find
businesses, products and services, follow up with a phone call or an in-store visit. More importantly, 52%
make a purchase as a result of finding a business through a search!
Partnership with TheTimesNews.com Benefits
Sponsored Links
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• Gives you visibility in search
results across ALL TOP SEARCH
ENGINES including: Yahoo, Google,
BING, and Ask.
• You control your business ranking
on the search engine results
pages.
• You have creative flexibility over
keywords, business description,
and contact information
• You can create and optimize
keyword lists
• You have the ability to track the
success of your paid search
advertising campaigns
Minimum Spend: $600
Andrea Cephus ......... 336-506-3102 ..... [email protected]
We Deliver Results!
TheTimesNews.com Websites
Custom Websites and Mobile Websites
• It is the easiest, most cost-effective way to drive traffic to your business!
• It is an inexpensive solution to the high cost of building and maintaining your own website. Because your Website
is hosted within the TheTimesNews.com’s Business Directory, you gain the benefits of an established online
presence and rank highly in a search engine.
In fact, 88% of internet users
rely on search engines to find
products and services!*
Fully Customizable Header
* Source: Marketing Sherpa, 2012
Website Features:
• FREE Customer Service Support
• FREE Domain Name with up to
10 Branded Email Accounts
• FREE Logo Design
• FREE Ongoing Changes/Updates
• Use Your Own Content & Photos, or We Can
Supply Them for You
• Make Your Own Changes, or We Can Do It
for You at No Cost
• Search Engine Optimization
• Your Website Will Be Found
• Plus Lots More!
Multiple
Tabs
Your Business
Contact
Information
Links to
Other
Websites
Location
and/or
Hours
Premium, Search Engine-Friendly Website
*Set up starting at $699. As low as $5999 per month.
We Deliver Results!
Wallpaper Takeover
Wallpaper Takeover
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High Impact Advertising
Surrounding background wallpaper
Complete coverage of all banner ads
Brand messaging
Announce your BIG event
Investment: $1,200 per day
We Deliver Results!
Mobile Advertising
The Mobile Internet Revolution is now.
Put Your Business in Consumers’ Hands
• Mobile consumers are engaged and ready to buy
• 75% of smartphone shoppers report their purchase
decisions were influenced as a result of using a
smartphone.
Times-News Mobile Marketing Can Help!
Drive Customers to Your Business
• Drive increased store, kiosk and e-commerce traffic.
Drive Customer Loyalty
• Build brand awareness and purchase intent with your target
audience.
• Promote unique, timely and personalized offers.
Achieve Better Campaign Results
• Integrate mobile into traditional marketing, making your
campaigns more effective.
• Achieve higher response rates and create immediate sales.
• Video ads now available to drive results
RATES (IN COST PER THOUSAND)
Adhesion Ad (100% SOV)..................................................................................................$250/Day
300 x 50..............................................................................................................................$20 CPM
300 x 250 ...........................................................................................................................$25 CPM
Video ...................................................................................................................................$30 CPM
MAKE YOUR AD EXPANDABLE FOR ONLY $5 CPM MORE!
We Deliver Results!
Spotlight Rotator Advertising
TheTimesNews.com is the #1 news and information website in the Alamance County
area with over 1.7 million page views per month. Compared to standard advertising
positions on our site, this high-impact ad position will drive more customers to visit
your website and your business.
We Deliver Results!
Video Advertising
Extend the value of your video advertising!
Reach our unique online audience
TV
>
TV Spots
>
Interactivity
Online Audience
Quickly & easily move your TV commercials online
Increase brand engagement with animated interactive elements
Social Sharing
Lead Capture Form
Link
Survey/Poll
• A way for viewers to easily share the video ad through
Twitter, Facebook and other social media websites.
• Send audiences to additional information in a special
web location.
Info Menu
• Include a customizable navigation menu that can be
accessed at any time during playback.
Maps & Directions
• Personalize video ads by making directions relevant on an
individual basis.
Live Content Feeds
• Customize a lead capture form to build email lists and
provide a way for viewers to request more information.
• Include a multiple-question survey or poll within the ad.
More Video
• Provide another video that plays within the same ad
experience.
Print Coupon
• Include a coupon or other documents viewers can print
without leaving the video ad.
Ask About Times-News Video
Production Services
*
• Bring Flash animation or live Twitter, RSS and XML feeds
into video ads.
VIDEO AD PRICING (*MINIMUM 30K/MONTH)
Run of Site (Leaderboard, Medium Rectangle, Skyscraper) .....................................$20/CPM
Section/Homepage Targeted (Leaderboard, Medium Rectangle, Skyscraper) ........$25/CPM
We Deliver Results!
Video Production Services
Videos Engage the Customer!
• The audience is there, 85% of web users watch video! It’s the fastest
growing activity on mobile channels.
• Video has the most viral potential of any content medium.
• SEO. Search engines and social media love video content.
• Video influences buying decisions. Videos on landing pages increase average
page conversion by 86% and more than half of consumers say that watching
product videos makes them more confident when making purchases.
PRICING STRUCTURE
Standard Video-Set Up(1st month hosting).....................................................................$350
Premium Video-Set Up (1st month hosting)....................................................................$450
Monthly Hosting Fee ......................................................................................................$75
Changes per slide...........................................................................................................$45
We Deliver Results!
SMS Text Campaign
Use Text Messages To Connect With Your
Customers Where They Are!
75% of Mobile Phone Users
Send/Receive Text Messages*
Average text response time is 90 seconds**
• Engage customer base by delivering value.
• Easily track performance with use of promotional codes.
• Let customers know you value them with specials reserved
for only them.
• Drive In-Store and Website Traffic
• Use in conjunction with other means of digital marketing
to keep customers while gaining new ones…Grow your
business!
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• Promote Special Events
• Reinforce Brand Awareness
PRICING STRUCTURE
Unlimited Texts ................................................................................................ $150/Month
Package Text with Other Digital (Limit 2 per Month) .........................................$75/Month
We Deliver Results!
Reputation Management
Reputation Management is simple:
it shows businesses what your customers are saying and helps you
improve your visibility in local searches.
Every day, customers are talking about businesses online, whether it’s on Yelp, Twitter, Google+,
Facebook, personal blogs, or elsewhere.
61% of consumers read online reviews before
making a purchase decision
Reputation Management Features
Improve Online Visibility
• Gathers all locations on the web where your business is found and shows where your business is
missed and where your data may be incorrect.
Monitor Reviews
• Monitors top consumer sites where your business might be mentioned.
Monitor Social Media
• Track your Facebook likes, Twitter followers, and Foursquare check-ins.
Monitor Competition
• Reveals how your business stacks up to the competition in local internet searches.
Receive Alerts
• Every time a new review or mention is found, you’ll be notified by email. Every week you’ll be sent an
Executive Report that breaks down how your business is faring in online conversations.
PRICING STRUCTURE
12 Month Minimum ..................................................................................... $69 Per Month
3 Month Minimum ....................................................................................... $99 Per Month
We Deliver Results!
Reach Extension
Ads Delivered in High Quality Content
• Choose your media type(s)
Display, Rich Media, Pre-Roll Video, Mobile
• Choose your audiences
Reach the people your advertisers need to catch
• Choose your Geographic Area
Zips, cities, DMA’s, etc.
Sports
Men
Automotive
Financial
Entertainment
Women
Health & Fitness
News
Investment: $10 CPM*
(Minimum Investment $200)
We Deliver Results!
Retargeting
Reach customers who have shown interest in
your brand or website by targeting your ads to them
across their favorite websites.
What Is Retargeting?
• Retargeting is an online advertising technology that serves customized ads to
people who have indicated an interest in your brand by visiting your website.
These users will see your ads as they navigate to their favorite blog, news site,
or sports page.
Why Do You Need It?
• Your ads will be served to users who have shown interest in your brand or
website. Seeing your ads on their favorite websites, blogs or social sites will
potentially keep them engaged with your brand or website.
How Do We Do It?
• We give you a pixel to place
on your website. This pixel
identifies how potential
customers interact with
your website and allows
for segmentation of those
customers for later
advertising targeting.
Potential customer
visits your website
Potential customer
sees your ads on their
favorite websites
Potential customer
returns to your website
Investment: $12 CPM*
(Minimum Investment $200)
We Deliver Results!
Email Marketing
Don’t let your message miss its target!
Email Marketing is 40X’s more effective than Facebook
& Twitter combined! (source: McKinsey Consumer Survey, 2012)
What Is It?
• Acquisition email is the process of sending targeted email
messages to a predetermined audience determined by the user’s
location, shopping behaviors and demographics.
Why Do You Need It?
• Acquisition email helps businesses reach new audiences by
sending targeted email messages to users who have opted in to
receive email messages that are relevant to their lifestyle, where
they live and the propensity to buy your products.
How Do We Do It?
• You provide to us the characteristics of the target audience you
want to place your email message in front of and we do the
rest. We build your email message with relative content, offers
and promotions, execute the email message on your behalf and
provide robust reporting on the performance of the campaign.
PRICING STRUCTURE
25,000 - 50,000 Emails ........................................................................................ $39 CPM
50,001 - 250,000 Emails ...................................................................................... $35 CPM
We Deliver Results!

Contact Your Digital Media Specialist Today!

Transcription

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