Advertising Rates - Palm Beach Post Real Solutions

Advertising Rates
Sample Online Packages
Our Readers =
Your Target Audience
A. 3 00,000 impressions
• 66,000 donate time or money to
environmental causes
• 45% have household investments of
$250,000 or more
• 31% contributed to political or
socially concerned organizations
CPM
Run of Site
$3,750
12.5
B.300,000 impressions
12.5
Run of Site
100,000 impressions (including video)
15.5
Run of Site
C.500,000 Impressions (Big Box 300 X 250)
12.5
Run of Site
250,000 impressions (including video)
15.5
Run of Site
In print
• 50,000 support politicians based on
environmental position
Leaderboard 728 x 90 or Big Box 300 X 250
$3,750
$1,550 $5,300 $6,250
$3,875
$10,125
Make the Right Connections
VOTERS | ADVOCACY GROUPS | DONORS | VOLUNTEERS
We’ll assess your needs, create a custom advertising campaign
and deliver your target audience.
A La Carte Online Prices
Rotator Daily (not impression based)
$2,250**
Online
Rotator weekend (Sat. Sun.) (not impression based)
$1,500**
Daily Sliding Billboard (not impression based)
$2,535**
• 86% are registered to vote
Weekly Sliding Billboard on Entertainment
$1,279
Leaderboard (728 x 90 ROS)
$12.50 cpm
Large Rectangle (300 x 250 ROS)
$15.60 cpm*
Magazine (300 x 600 ROS)
$16.30 cpm*
• 122,600 seek local news online
Mobile
$20.00 cpm
• 96,000 have donated money to a
religious organization
iPhone/iPad Sponsorship Call for availability and pricing
• 50%+ are active on a social
networking site
• 57% are employed full-time
Sources: 2010 Scarborough Research Custom
Study R2, 2011 Scarborough Research, R1
Political
Advertising
Video Prerolls
$30 cpm
Retargeting
$12 cpm
Political Network
$8 cpm
* Video Ad Premium $3.00 cpm
** Not impression based
Full Run Local Rates
Mon-Wed
Thu-Sat
Sun
Full page
$6,032.11
$7,423.65
$9,279.56
Half page
$3,538.84
$4,355.21
$5,444.01
Quarter page
$1,867.72
$2,298.58
$2,873.23
Eighth page
$918.43
$1,130.31
$1,412.88
*Add Full Color for 25% premium
** Add additional 20% for Section A
Call your Political Specialist:
Chadi Irani . . . . . . . . . . . . . . . . . . . . (561) 820-4373
2012
VALUE • INTEGRITY
• RESULTS •
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REACH, FREQUENCY, STRATEGY – WE DELIVER
In print, online and on the go… we help you connect. From a demographic- or
geographic specific quick blitz to a sustained campaign with comprehensive,
ongoing coverage, The Palm Beach Post delivers.
DIGITAL & PRINT MEDIA
ONLINE
PalmBeachPost.com
#1 Online local media source.
Our Pledge to Political
Advertisers
I.
Make our print, online, direct
marketing and other marketing
services available to all qualified
political advertisers and issues.
II.
Provide clear, concise ad placement
guidelines and deadlines for best
use of our services.
Homepage Rotator
Front page visibility adjacent to feature stories; delivers maximum
click-through rates.
III. Provide timely, accurate reporting
and optimization analysis for your
online media campaigns.
Sliding Billboard
High impact, premium placement rich media.
Results
that
count!
Video Ad
Direct viewer engagement; delivers up to five times better than static ads.
Mobile
Optimized with viral features to engage voters on social networks.
IN PRINT
The Palm Beach Post
The undisputed market leader in Palm Beach County and the Treasure Coast.
Preprint
Unlimited customization options with the flexibility to target a single zip code
or the entire market.
V.
Provide clear and consistent
political rates for all qualified
candidates.
VI. Respond promptly to all
communications and queries.
Social Media
Turn-key campaigns and management.
IV. Accept issue advertising that
satisfies legal ethical and
community standards.
VII. Provide, upon request, accurate
and timely research data for your
advertising campaign analysis.
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Target voters at home with a high-visibility, billboard style ad; weekday or
Sunday-only option.
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Post Notes
Front page presence and strong user engagement.
Ask Us About Palm Beach Daily News
Serving the island community of Palm Beach, the Daily News offers a one-ofa-kind opportunity to target votes who are both ultra-affluent and influential.
VALUE • INTEGRITY
• RESULTS •