GUIDE - Scruples

USA
SEPT / OCT 2016
scrupleshaircare.com
PINK PROMOTIONS
oaescen creme coour
Purple Intensifier:
- Provides a highly concentrated, pure pigment that will enhance violet tones and cancel unwanted
yellow tones at lighter levels
- Is designed for complete color control: intensify depth in formulas, add an accent of vibrancy, use
for corrective coloring and creating custom creative color blends
- Can be added to any TRUE INTEGRITY shade
Kit includes five creative blends – the shades you need to create on-trend, fashion color formulas
designed exclusively by Scruples Artists:
ORCHID
LAVENDER
PLUM
BLUSH
UP TO
Think pink! Help Scruples bring awareness to the fight
against breast cancer with these special pink promotions
Intensify your color formulas for ultimate creative control
PURPLE
GREAT HAIR, GREAT CAUSE
®
NEW TRUE INTEGRITY PURPLE
INTENSIFIER & CREATIVE BLENDS
DENIM
Part of a low-ammonia permanent and demi-permanent haircolor system
Use signage to run a consumer retail
promotion. See page 13 for instructions
on how to customize print & frames and
shelf talkers for your salon.
Give back with beauty: a portion of the proceeds
will be donated to breast cancer research
PURCHASE:
1 PINK HIGH DEFINITION Hair Spray (10.6 oz/350 ml)
GREAT
HAIR
GREAT
CAUSE
$9.00 salon value
molecule and deposits it deep into the hair
SAVINGS
MARKETING
SUCCESS TIPS
CLASSIC COLLECTION
SALON COST: $7.50
Fortified with Scruples’ exclusive Protective Barrier Complex (PBX®) that shields the haircolor
22%
Purchase PINK HIGH DEFINITION Hair
Spray and a portion of the proceeds will
be donated to breast cancer research
CREATIVE BLENDS KIT
PURCHASE:
1 TRUE INTEGRITY Opalescent Creme Colour Creative Blends Kit
KIT INCLUDES:
1
3
1
1
1
NEW TRUE INTEGRITY Purple Intensifier (60 ml/2.05 oz)
TRUE INTEGRITY shades, 1 each (60 ml/2.05 oz)
1A Ash, 10A Ash, 5VR Blackberry
TRUE INTEGRITY Creme Booster (60 ml/2.05 oz)
TRUE INTEGRITY Clear (60 ml/2.05 oz)
BONUS Swatchbook page
SALON COST: $27.00
$45.50 salon value
OVER
40%
CLIENT COST: $15.00
$18.00 client value
PURCHASE:
$18.00 value
SAVINGS
POWER YOUR PINK
Pink hair for hope empowers women, both inside
and out, during breast cancer awareness month
PURCHASE:
1 POWER BLONDE Lightening Powder (400 g/14.1 oz)
RECEIVE FREE:
1 URBAN SHOCK Color Craze – Pink (75 ml/2.5 oz)
OPEN STOCK
$15
Sponsor an in-salon fundraiser. Sell
your clients a pink haircoloring service
and donate the proceeds to your favorite
breast cancer research organization.
FREE
with
purchase
BOOK A
PINK
HAIRCOLOR
SERVICE
IN SUPPORT OF BREAST CANCER
RESEARCH, AND A PORTION OF THE
PROCEEDS WILL BE DONATED TO
HELP THE CAUSE
Choose from:
SALON COST: $21.00
• Full head
• Highlights
• Peek-a-boo Highlights
• Ombre
$27.00 salon value
1 NEW TRUE INTEGRITY Purple Intensifier (60 ml/2.05 oz)
SALON COST: $6.75
2
September / October 2016
scrupleshaircare.com
3
HAIRCOLOR PROMOTIONS
URBAN SHOCK
ANNIVERSARY SALE
HAIRCOLOR PROMOTIONS
OVER
33%
SAVINGS
Lowest price of the year!
FREE GEL COLOR ORGANIZER TRAY
WITH HAIRCOLOR PURCHASE
Get your colors in a row with this gel bottle organizer
OVER
30%
SAVINGS
Choose from 8 intense, ammonia-free colors that mix to create custom vibrant or pastel shades
Direct dyes require no peroxide
For professional and retail use
PURCHASE:
6 Gel Color shades open stock (118 ml/4 oz)
CHOOSE FROM:
PURCHASE:
1 URBAN SHOCK Color Craze shade open stock (75 ml/2.5 oz)
CHOOSE FROM:
Blue, Green, Pink, Orange,
Purple, Red, Yellow, Teal
SALON COST: $4.00
BLAZING HIGHLIGHTS Toner Infused • Gel Color System
HIGH DEFINITION Custom Mixing • Gel Color System
SHADOW LOWLIGHTS Filler Infused • Gel Color System
RECEIVE FREE:
1 Gel Color Organizer Tray
SALON COST: $56.10
*Gel bottles not included with tray
$81.10 salon value
$6.00 salon value
FREE BLUE OIL LIGHTENER WITH
BLAZING HIGHLIGHTS PURCHASE
BLAZING HIGHLIGHTS Blue Oil Lightener
OVER
25%
SAVINGS
On-the-scalp oil lightener contains deep blue colorant to help counteract warmth
Fast conditioning formula safely lifts up to 7 levels when combined with BLAZING HIGHLIGHTS
X-tra Light Booster Contentrate
SCRUPLES SPOTLIGHT
Congratulations to Ben Barkworth, Scruples
Educator and Owner of Toronto-based JustB Salon,
on his salon’s one-year anniversary and feature in
Canadian Hairdresser Magazine!
PURCHASE:
1 BLAZING HIGHLIGHTS X-tra Light Booster Concentrate (net wt 454 g/16 oz)
FREE
with
purchase
RECEIVE FREE:
1 BLAZING HIGHLIGHTS Blue Oil Lightener (118 ml/4 oz)
SALON COST: $23.00
$31.00 salon value
“The environmentally friendly space reflects elegance in a neutral environment
that welcomes both men and women. ‘We take a ‘bespoke beauty’ approach,'
explains owner and stylist Ben Barkworth. ‘Rather than a cookie cutter service,
we create new looks for every client.’”
To learn more, visit canhair.com
4
September / October 2016
scrupleshaircare.com
5
COLOR FOCUS
HYPNOTIC SINGLE–STEP
CREME LOWLIGHTS
Low ammonia, conditioning color contains the filler and the lowlight
shade in one simple, time-saving formula
Use to create deep, rich accent pieces or as an all-over color
PRODUCT FOCUS
$5 CLASSIC COLLECTION
SMOOTH OUT STRAIGHTENING GEL
OVER
37%
SAVINGS
Controls unruly curls
Smoothes and tames frizz
Conditions and protects hair, adding incredible shine
Enriched with acai berry, acacia flower extract, aloe vera and avacado oil
PURCHASE:
1 SMOOTH OUT Straightening Gel (8.5 oz/250 ml)
SALON COST: $5.00
$8.00 salon value
CLIENT COST: $10.00
$16.00 client value
PURCHASE:
1 HYPNOTIC Single–Step Creme Lowlights Intro Unit
INTRO UNIT INCLUDES:
10 HYPNOTIC Shades (60 ml/2.05 oz)
2 PURE OXI Creme Developers: Demi and 10 Volume (liter)
1 TOTAL INTEGRITY Ultra Rich Shampoo (12 oz/350 ml)
1 QUICKSEAL Detangling Conditioner (8.5 oz/250 ml)
1 NO H2O2 No Peroxide with Trigger Pump (250 ml/8.5 oz)
1 50-Pack Haircolor Foils (10” x 4”)
1 Measuring Cup (6 oz)
1 Two-Sided Mixing Bowl
2 Applicator Brushes (black and silver)
1 Tube Key
1 HYPNOTIC Brochure/Wall Chart
1 HYPNOTIC Swatchbook
SALON MARKETING OPTIONS
SAVE
Create excitement and increase revenue using
salon signage
PRODUCT
FOCUS
6
$
SMOOTH OUT
STRAIGHTENING GEL
• Controls unruly curls
• Smoothes and tames frizz
• Conditions and protects hair, adding
incredible shine
$10
*
$16.00 value
OPTION 1:
SEED THE MARKET
Client cost: $10.00
Biggest client discount: $6.00
SAVE
PRODUCT
FOCUS
*Available at this price for a limited time
3
$
SMOOTH OUT
STRAIGHTENING GEL
• Controls unruly curls
• Smoothes and tames frizz
• Conditions and protects hair, adding
incredible shine
$13
*
SALON COST: $140.00
$160.00 salon value
OPTION 2:
SEED THE MARKET + REWARD STAFF
Client cost: $13.00
Client discount: $3.00
Staff reward: $3.00
$16.00 value
*Available at this price for a limited time
See page 13 for instructions on how to customize
print & frames and shelf talkers for your salon.
6
September / October 2016
scrupleshaircare.com
7
CLASSIC COLLECTION
CLASSIC AEROSOL SALE
2 FOR $14.00
OVER
22%
SAVINGS
ROCK HARD Finishing Spray
CLASSIC HAIR CARE
DUO SALE
Find your perfect pair of classic care!
Long-lasting finishing spray
Quick dry formula with all day hold
OR
PURCHASE:
Water soluble
1 Essential Duo
ESSENTIAL DUO INCLUDES:
PURCHASE:
1 TOTAL INTEGRITY Ultra Rich Shampoo (12 oz/350 ml)
1 TOTAL INTEGRITY Ultra Rich Conditioner (6.7 oz/195 ml) or
1 QUICK RECOVERY Leave-In Conditioner (6 oz/175 ml)
2 ROCK HARD Finishing Spray (10.6 oz/350 ml)
SALON COST: 2 for $14.00
SALON COST: $12.00
$18.00 salon value
Up to $21.00 salon value
CLIENT COST: 2 for $28.00
$36.00 client value
25%
SAVINGS
Vital primer and instant split end repair
Lightweight formula creates a great styling base
Smoothes cuticle while adding shine, enhancing styling results
Conditions, reduces frizz and adds shine
Humidity resistant and UV protectant
3 BLOW DRY SPRAY Save Time & Protect
(6.6 oz/195 ml)
RECEIVE FREE:
1 BLOW DRY SPRAY Save Time & Protect
(6.6 oz/195 ml)
8
3 DESIGN BASE BB Creme For Hair
(2.5 oz/71 g)
RECEIVE FREE:
1 DESIGN BASE BB Creme For Hair
(2.5 oz/71 g)
SALON COST: $28.50
$34.00 salon value
$38.00 salon value
CLIENT COST: $17.00 each
CLIENT COST: $19.00 each
(choose from):
1 MOISTURE BATH Replenishing Shampoo (12 oz/350 ml)
1 MOISTUREX Replenishing Conditioner (8.5 oz/250 ml)
STRENGTH DUO
1 STRUCTURE BATH Volumizing Shampoo (12 oz/350 ml)
1 ER Emergency Repair Conditioner (8.5 oz/250 ml)
HYDRATE
STRENGTHEN
PURIFY
COLOR CARE
PURIFY DUO
1 HAIR CLEARIFIER Deep Cleansing Shampoo (12 oz/350 ml)
1 QUICKSEAL Detangling Conditioner (8.5 oz/250 ml)
PURCHASE:
SALON COST: $25.50
September / October 2016
SAVINGS
HYDRATE DUO
DESIGN BASE BB Creme For Hair
Reduces blow dry time and protects hair from thermal styling damage
PURCHASE:
PURCHASE 1 DUO
OVER
42%
CLIENT COST: $24.00 / duo
Up to $42.00 client value
STYLE PRIMERS SALE – BUY 3, GET 1 FREE
BLOW DRY SPRAY Save Time & Protect
/ duo
ESSENTIAL
COLOR CARE DUO
1 RENEWAL Color Retention Shampoo (12 oz/350 ml)
1 RENEWAL Color Retention Conditioner (8.5 oz/250 ml)
SALON COST: $8.00
$13.50 salon value
CLIENT COST: $16.00 / duo
$27.00 client value
/ duo
OVER
40%
SAVINGS
scrupleshaircare.com
9
CLASSIC COLLECTION
WHITE TEA LUXURY COLLECTION
FREE HAIR CLEARIFIER TREATMENT
& TRIGGER SPRAYER WITH PURCHASE
OVER
51%
SAVINGS
LUXURY AEROSOL SALE – 2 FOR $14.00
Luxury Hair Spray
Provides expert styling, working and shaping
Provide a better service by removing impurities in your client's hair before
a chemical treatment
FREE
PURCHASE:
Leave-In Miracle Foam Conditioner
Acts as a moisturizing lotion for hair and a shaving cream for skin
with
purchase
1 HAIR CLEARIFER Deep Cleansing Shampoos (12 oz/350 ml)
26%
SAVINGS
Color protecting and volumizing
Eliminates buildup and gently removes waxes, oils, polymers, resins, medications
and discoloration caused by metals, minerals and chlorine from hair
OVER
Provides thermal protection to shield hair from styling stress
RECEIVE FREE:
1 HAIR CLEARIFIER Treatment & Trigger Sprayer (8.5 oz/250 ml)
PURCHASE:
2 Luxury Hair Spray (265 ml/net wt 8 oz) or
2 Leave-In Miracle Foam Conditioner (150 ml/5.1 oz)
SALON COST: $6.50
$13.30 salon value
SALON COST: 2 for $14.00
CLIENT COST: $13.00
$26.60 client value
Up to $19.00 salon value
CLIENT COST: 2 for $28.00
Up to $38.00 client value
GALLON STOCK UP SALE
UP TO
Stock up and save with our lowest prices of the year!
PURCHASE:
1 CLASSIC COLLECTION Shampoo (gallon)
CHOOSE FROM:
MOISTURE BATH Replenishing Shampoo
STRUCTURE BATH Volumizing Shampoo
HAIR CLEARIFIER Deep Cleansing Shampoo
RENEWAL Color Retention Shampoo
SALON COST: $21.95
$35.25 salon value
PURCHASE:
1 CLASSIC COLLECTION Conditioner or NO H2O2 (gallon)
CHOOSE FROM:
QUICKSEAL Detangling Conditioner
RENEWAL Color Retention Conditioner
NO H2O2 No Peroxide
SALON COST: $24.95
Up to $45.00 salon value
10 September / October 2016
PURCHASE:
1 ENFORCE Sculpting Glaze (gallon)
SALON COST: $35.95
$57.00 salon value
44%
SAVINGS
LUXURY HAIR CARE
DUO SALE
39%
SAVINGS
Find your perfect pair for luxurious hair
PURCHASE:
PURCHASE 1 DUO
1 Gallon Pump
SALON COST: $3.30
OVER
(choose from):
DAILY DUO
1 Sulfate-Free Restorative Shampoo (350 ml/12 oz)
1 Soothing Daily Conditioner (250 ml/8.5 oz)
RESTORATIVE DUO
1 Sulfate-Free Restorative Shampoo (350 ml/12 oz)
1 Restorative Conditioner (150 ml/5 oz)
SALON COST: $12.50
/ duo
$20.50 salon value
CLIENT COST: $25.00 / duo
$41.00 client value
DAILY
RESTORATIVE
scrupleshaircare.com 11

SALON SIGNAGE
NOW
AVAILABLE
CUSTOMIZE PRINT & FRAMES
AND SHELF TALKERS
Scruples' editable Print & Frames and Shelf Talkers are a great way to promote services and retail
products in your salon, increase sales and build your residual business.
®
oPaLescenT creme coLour
PRINT & FRAMES:
(8" x 10")
Sept – Oct 2016 print & frames* are now available online
SHELF TALKERS:
(11" x 2")
Sept – Oct 2016 shelf talkers* are now available online
$
GREAT CAUSE 15
GREAT HAIR,
$18.00 value
Purchase PINK HIGH DEFINITION Hair Spray and a portion of the proceeds
will be donated to breast cancer research
OVER
40%
SAVINGS
OVER
CLASSIC
AEROSOL
SALE
CLASSIC
HAIR CARE
DUO SALE
2$
28
MOISTURE BATH Replenishing Shampoo
MOISTUREX Replenishing Conditioner
STRUCTURE BATH Volumizing Shampoo
ER Emergency Repair Conditioner
RENEWAL Color Retention Shampoo
RENEWAL Color Retention Conditioner
HAIR CLEARIFIER Deep Cleansing Shampoo
QUICKSEAL Detangling Conditioner
28
2 FOR $
CLASSIC
AEROSOL SALE
Find your perfect pairing from select
shampoos and conditioners
FOR
$16/duo
$36.00 value
Save on ROCK HARD Finishing Spray – made with a quick dry formula
for long-lasting, all day hold
Up to $27.00 value
$36.00 value
16/duo
$
CLASSIC HAIR CARE
DUO SALE
$27.00 value
Find your perfect pairing from select shampoos & conditioners
(also available online to download and edit)
ASK ABOUT
OUR NEW
CREATIVE
BLENDS
SAVINGS
ROCK HARD Finishing Spray
• Long-lasting finishing spray
• Quick dry formula with all day hold
• Water soluble
CUT & FRAME : DIMENSIONS 8" X 10"
INTENSIFY
YOUR COLOR
22%
28
2 FOR $
LUXURY
AEROSOL SALE
Up to $38.00 value
Save on Luxury Hair Spray and Leave-In Miracle Foam Conditioner
OVER
39%
OVER
LUXURY
AEROSOL
SALE
26%
SAVINGS
SAVINGS
Choose from:
Luxury Hair Spray
Leave-In Miracle Foam Conditioner
2$
28
FOR
LUXURY
HAIR CARE
DUO SALE
Restorative Shampoo
Restorative Conditioner
Soothing Daily Conditioner
25/duo
$
LUXURY HAIR CARE
DUO SALE
Find your perfect pairing for luxurious hair
$25/duo
$41.00 value
Find your perfect pairing for luxurious hair
Up to $41.00 value
Up to $38.00 value
PRODUCT FOCUS
SMOOTH OUT
SAVE
6
$
STRAIGHTENING GEL
10
$
$16.00 value
Controls unruly curls, smoothes frizz and conditions hair
while adding incredible shine
Log in as a professional at scrupleshaircare.com, go to the
"Merchandising" section and click on "Print & Frames"
Download print–ready PDFs to your computer or device,
open and print.
Log in as a professional at scrupleshaircare.com, go to the
"Merchandising" section and click on "Shelf Talkers"
Download print–ready PDFs to your computer or device,
open and print.
Open blank files with an Adobe Acrobat or PDF Expert,
Open blank files with an Adobe Acrobat or PDF Expert,
click in available spaces to add your salon's name and
price, then print.
click in available spaces to add your salon's name and
price, then print.
Cut out the printed display and place in a decorative
frame that complements your salon's decor.
Cut out (if indicated), fold at dotted line, place on salon
shelf and follow product placement suggestions.
*Not all available signage is shown
scrupleshaircare.com 13
SALON PRICE LIST USA
SUGGESTED SUGGESTED
SALON EACH RETAIL EACH
SUGGESTED SUGGESTED
SALON EACH RETAIL EACH
SUGGESTED SUGGESTED SUGGESTED
SALON EACH RETAIL EACH RETAIL EACH
SUGGESTED SUGGESTED SUGGESTED
SALON EACH RETAIL EACH RETAIL EACH
CREME COLOUR SYSTEM
SPECIALTY COLOR SYSTEM
CLASSIC COLLECTION
CLASSIC COLLECTION
TRUE INTEGRITY Opalescent Creme Colour
Starter Kit Mixing Intro Unit Complete Intro Unit Creme Colour, 79 shades (60 ml/net wt 2.05 oz/58.2 g)
Intensifiers, 5 colors (60 ml/net wt 2.05 oz/58.2 g)
Conceal Levels 3–6 & Levels 7-10 (60 ml/net wt 2.05 oz/58.2 g)
Clear (60 ml/net wt 2.05 oz/58.2 g)
Creme Booster (60 ml/net wt 2.05 oz/58.2 g)
Swatch Book
99.00–
295.00–
575.00–
6.75–
6.75–
6.75–
6.75–
6.75–
110.00–
ILLUSIONIST Brilliant Creme Highlights
Intro Unit
Creme Highlights, 8 shades (60 ml/net wt 2.05 oz/58.2 g)
ILLUSIONIST Accelerator Powder Packet (10 g/.35 oz)
ILLUSIONIST Accelerator Powder (680 g/24 oz)
Swatch Book
160.00–
6.75–
1.10–
33.00–
65.00–
HYPNOTIC Single–Step Creme Lowlights
Intro Unit
Creme Lowlights, 10 shades (60 ml/net wt 2.05 oz/58.2 g)
Swatch Book
160.00–
6.75–
65.00–
POWER BLONDE Lightening & Toning System
Intro Unit
Balayage Clay Lightener Kit
Conditioning Gel Toner, 5 shades (60 ml/net wt 2.05 oz)
Lightening Powder (net wt 400 g/14.1 oz) Lightening Powder (net wt 800 g/28.2 oz) Balayage Clay Lightener (net wt 454 g/16 oz) POWER BLONDE Enhancing Shampoo (8.5 oz/250 ml)
POWER BLONDE Enhancing Conditioner (8.5 oz/250 ml)
Swatch Ring
MENZ 5 Minute Haircolor
Intro Unit
Haircolor, 9 shades (60 ml/2 oz)
Activator (liter)
1 Minute Stabilizer (250 ml/8.5 oz)
Applicator Bottle (60 ml/2 oz
Swatch Book
99.95–
27.00–
6.75–
21.00–
35.00–
27.00–
10.0020.00
10.0020.00
20.00–
100.00–
8.00–
7.00–
9.25–
1.60–
45.00–
PURE OXI DE VELOPERS
GEL COLOR SYSTEM
HIGH DEFINITION Custom Mixing Gel Color System
Intro Unit
Gel Colors, 11 shades (118 ml/4 oz)
LIFT, for Ultra Light Blondes (118 ml/4 oz) Intensifiers, 2 shades (29.6 ml/1 oz) Swatch Book
245.00–
9.35–
9.35–
6.75–
110.00–
BLAZING HIGHLIGHTS Toner Infused Gel Color System
Intro Unit
Gel Colors, 5 shades (118 ml/4 oz)
Oil Lightener (236 ml/8 oz)
Blue Oil Lightener (118 ml/4 oz)
X-tra Light Booster Concentrate (net wt 454 g/16 oz)
Swatch Book
150.00–
9.35–
13.50–
8.00–
23.00–
85.00–
SHADOW LOWLIGHTS Filler Infused Gel Color System
Intro Unit
Gel Colors, 7 shades (118 ml/4 oz)
Swatch Book
150.00–
9.35–
85.00–
SPECIALTY COLOR SYSTEM
URBAN SHOCK Color Craze
Intro Unit
Haircolor, 8 shades (75 ml/2.5 oz) Pastel Mixer (250 ml/8.5 oz) Swatch Ring COLOR ART Conditioning Color Gloss
Intro Unit Color Gloss, 12 shades (118 ml/4 oz)
Processing Solution (liter)
Swatch Book
14 September / October 2016
HAIRCOLOR ACCESSORIES
COLOR WHIP Haircolor Thickener (250 ml/8.5 oz)
COLOR WHIP Haircolor Thickener (liter)
COLOR AWAY Haircolor Stain Remover (250 ml/8 oz)
NO H2O2 No Peroxide (8.5 oz/250 ml)
NO H2O2 No Peroxide (liter)
NO H2O2 No Peroxide (gallon)
Trigger Sprayer (8.5 oz)
Two-Sided Mixing Bowl
Applicator Brush (black or silver)
Applicator Bottle
Measuring Cup
Color Tool
400-Pack Haircolor Foils (10” × 4”)
400-Pack Haircolor Jumbo Foils (10” × 6”)
200-Pack Color Papers (10” × 5”)
Scruples Stylist Color Apron
Scruples All-Purpose Cape
Tube Key
Scruples Professional Clips
60.00–
6.00–
7.00–
45.00–
180.00–
8.00–
6.50–
60.00–
7.00–
5.50–
5.50–
8.50–
7.00–
7.00–
8.50–
8.50–
Demi-Permanent Liquid Developer (liter)
10 Volume Clear Developer (liter)
20 Volume Clear Developer (liter)
Demi-Permanent Creme Developer (liter)
10 Volume Creme Developer (liter)
20 Volume Creme Developer (liter)
30 Volume Creme Developer (liter)
40 Volume Creme Developer (liter)
5.25–
13.00–
5.25–
8.00–
22.75–
45.00–
1.30–
6.50–
1.25–
2.00–
1.25–
2.25–
13.75–
19.75–
19.75–
17.00–
17.00–
2.00–
12.00–
TEXTURE & PERMS
TEXTURE
TEXTURE FUSION
Texture Sponge Kit
PERMS
EFFECTS Buffered Perm System (Normal or Tinted)
RENEWAL Conditioning Perm (Normal or Tinted)
CENTURA Perm System
1 - Acid-Balanced Perm 2 - Non-Thio Perm 3 - Buffered Alkaline Perm
6.75–
8.50–
4.60–
4.60–
(50% margin)
INTRO UNITS
Stylist Kit Starter Kit Salon Intro Unit
Integrity Salon Collection
(60% margin)
29.9559.9074.88
125.00–
–
525.00–
–
1,100.00–
–
SHAMPOO
DRY SHAMPOO Fresh Finish (7.5 oz/250 ml)
TOTAL INTEGRITY Ultra Rich Shampoo (2 oz/60 ml)
TOTAL INTEGRITY Ultra Rich Shampoo (12 oz/350 ml)
TOTAL INTEGRITY Ultra Rich Shampoo (liter)
MOISTURE BATH Replenishing Shampoo (12 oz/350 ml)
MOISTURE BATH Replenishing Shampoo (liter)
MOISTURE BATH Replenishing Shampoo (gallon)
STRUCTURE BATH Volumizing Shampoo (12 oz/350 ml)
STRUCTURE BATH Volumizing Shampoo (liter)
STRUCTURE BATH Volumizing Shampoo (gallon)
RENEWAL Color Retention Shampoo (12 oz/350 ml)
RENEWAL Color Retention Shampoo (liter)
RENEWAL Color Retention Shampoo (gallon)
PLATINUM SHINE Toning Shampoo (8.5 oz/250 ml)
PLATINUM SHINE Toning Shampoo (liter)
HAIR CLEARIFIER Deep Cleansing Shampoo (12 oz/350 ml)
HAIR CLEARIFIER Deep Cleansing Shampoo (liter)
HAIR CLEARIFIER Deep Cleansing Shampoo (gallon)
CLEARET Dandruff & Deodorizing Shampoo (8.5 oz/250 ml)
CLEARET Dandruff & Deodorizing Shampoo (liter)
10.5021.0026.25
3.606.007.20
10.5021.0026.25
26.0052.0065.00
6.5013.0016.25
12.5025.0031.25
35.25–
–
6.5013.0016.25
12.5025.0031.25
35.25–
–
6.5013.0016.25
12.5025.0031.25
35.25–
–
9.0018.0022.50
18.0036.0045.00
6.5013.0016.25
12.5025.0031.25
35.25–
–
9.0018.0022.50
18.0036.0045.00
CONDITION
TOTAL INTEGRITY Ultra Rich Conditioner (6.7 oz/195 ml)
MOISTUREX Replenishing Conditioner (8.5 oz/250 ml)
MOISTUREX Replenishing Conditioner (liter)
ER Emergency Repair Conditioner (8.5 oz/250 ml)
ER Emergency Repair Conditioner (liter)
RENEWAL Color Retention Conditioner (8.5 oz/250 ml)
RENEWAL Color Retention Conditioner (liter)
RENEWAL Color Retention Conditioner (gallon)
QUICKSEAL Detangling Conditioner (2 oz/60 ml)
QUICKSEAL Detangling Conditioner (8.5 oz/250 ml)
QUICKSEAL Detangling Conditioner (liter)
QUICKSEAL Detangling Conditioner (gallon)
QUICK RECOVERY Leave-In Conditioner (6 oz/175 ml)
COMPLETE RECOVERY Treatment Masque (8 oz/227 g)
COMPLETE RECOVERY Treatment Masque (25 oz/739 g)
10.5021.0026.25
7.0014.0017.50
14.5029.0036.25
7.0014.0017.50
14.5029.0036.25
7.0014.0017.50
14.5029.0036.25
42.00–
–
3.255.406.50
7.0014.0017.50
14.5029.0036.25
42.00–
–
8.5017.0021.25
12.5025.0031.25
28.0056.0070.00
PURIFY
HAIR CLEARIFIER Treatment (8.5 oz/250 ml)
HAIR CLEARIFIER Treatment (liter)
5.50–
15.75–
–
–
STYLE
Style Primer:
BLOW DRY SPRAY Save Time & Protect (6.6 oz/195 ml)
DESIGN BASE BB Creme For Hair (2.5 oz/71 g)
8.5017.0021.25
9.5019.0023.75
Gloss:
RENEWAL Hair Therapy Polish (2 oz/60 ml)
SOOTHING POLISH Conditioning Serum (3.4 oz/100 ml)
9.0019.0023.75
9.5018.0022.50
Flexible:
TEXTURE FIX Sea Salt Spray Gel (8.5 oz/250 ml)
SILK CONTROL Blow Dry Elixir (5 oz/148 ml)
CREME PARFAIT Volumizing Foam (8.5 oz/250 ml)
DUAL DESIGN Gel / Wax (net wt 4 oz/114 ml)
TWISTED Curl Defining Creme (net wt 5 oz /142 ml)
SMOOTH OUT Straightening Gel (8.5 oz/250 ml)
SMOOTH OUT Straightening Gel (liter)
Firm:
HEAT UP Styling & Finishing Thermal Spray (8.5 oz/250 ml)
9.0018.0022.50
9.0018.0022.50
8.0016.0020.00
8.5017.0021.25
8.5017.0021.25
8.0016.0020.00
23.0046.0057.50
8.0016.0020.00
(50% margin)
STYLE (CONT'D)
Extra Firm:
DIRECT VOLUME Root Lifter (8.5 oz/250 ml)
ENFORCE Sculpting Glaze (8.5 oz/250 ml)
ENFORCE Sculpting Glaze (liter)
ENFORCE Sculpting Glaze (gallon)
HIGH IMPACT Styling Gel (6 oz/178 ml)
FINISH
Gloss:
HYPERSHINE Repair Spray (4.2 oz/125 ml)
PEARL FINISH Humectant Pomade (1.24 oz/35 g)
Firm:
TEXTURIZING PASTE Sculpt & Create (3.5 oz/100 g)
ENFORCE Working & Finishing Hair Spray (8.5 oz/250 ml)
ENFORCE Working & Finishing Hair Spray (liter)
HIGH DEFINITION Hair Spray (net wt 1.5 oz/50 ml)
HIGH DEFINITION Hair Spray (net wt 10.6 oz/350 ml)
(60% margin)
8.0016.0020.00
7.0014.0017.50
18.7537.5046.90
57.00–
–
7.2514.5018.10
9.5019.0023.75
8.5017.0021.25
10.5021.0026.25
7.0014.0017.50
18.7537.5046.90
3.756.307.50
9.0018.0022.50
Extra Firm:
ROCK HARD Finishing Spray (net wt 10.6 oz/350 ml)
9.0018.0022.50
PUMPS
Liter Pump
Gallon Pump 1.302.603.25
3.30–
–
ACCESSORIES
Scruples Spray Bottle
Scruples Window Decal
Retail Product Bag
Salon Banner with stand (23" x 62")
INFINITE Ceramic Styler+
6.95–
–
1.65–
–
.16–
–
80.00–
–
125.00250.00312.50
SUGGESTED SUGGESTED SUGGESTED
SALON EACH RETAIL EACH RETAIL EACH
(50% margin)
(60% margin)
WHITE TEA LUXURY COLLECTION
Starter Kit Salon Intro Unit
Integrity Salon Collection
Sulfate Free Restorative Shampoo (350 ml/12 oz)
Sulfate Free Restorative Shampoo (950 ml/32 oz)
Restorative Conditioner (150 ml/5 oz)
Restorative Conditioner (950 ml/32 oz)
Soothing Daily Conditioner (250 ml/8.5 oz)
Soothing Daily Conditioner (950 ml/32 oz) Leave-in Miracle Foam Conditioner (150 ml/5.1 oz)
Magical Serum (150 ml/5 oz)
Luminous Gel (150 ml/5 oz) Satin Paste (44 g/net wt 1.55 oz)
Velvet Molding Gloss (44 g/net wt 1.55 oz)
Luxury Hair Spray (265 ml/net wt 8 oz)
5% Panthenol Treatment (250 ml/8.5 oz)
5% Panthenol Treatment (liter)
Panthenol EDA Creme (80 ml/2.7 oz)
Hydrating Lotion (250 ml/8.5 oz)
115.00–
–
425.00–
–
1,100.00–
–
11.5023.0028.80
26.0052.0065.00
9.0018.0022.50
26.0052.0065.00
9.0018.0022.50
21.5043.0053.80
9.0018.0022.50
12.0024.0030.00
10.5021.0026.30
10.5021.0026.30
10.5021.0026.30
9.5019.0023.80
8.5017.0021.30
23.0046.0057.50
21.5043.0053.80
6.2512.5015.60
6.25–
6.25–
6.25–
scrupleshaircare.com 15
SCRUPLES EDUCATION
SHOW SC HE D U L E FA L L 2016
D ATE
SHOW
ARTIST
CITY
CON TACT
Sept 12
Trend Inspiration
David Steiner
Lincoln, NE
CosmoProf – 877.398.7925 ext 5948
Sept 18
Trend Inspiration
Jeffrey James
Deadwood, SD
CosmoProf – 877.398.7925 ext 5948
Sept 19
The Art of Hair Painting – Look & Learn
Susan Bowen
Canton, MI
CosmoProf – 734.459.6850
Sept 19
Iorio Lima Fall Show
Michelle Kline
LIma, OH
Iorio Beauty Supply – 724.944.7307
Sept 25 – 26
Self–Tour of Haircutting
Randy & Angie Smithhart
Grantville, PA
Ocean Salon Systems – 570.898.2427
Sept 26
The Art of Hair Painting – Look & Learn
Emily Conner
Oak Lawn, IL
CosmoProf – 708.423.2577
Oct 2
Ray Kerns of Flint Fall Show
David Steiner
Grand Blanc, MI
Ray Kerns – 810.235.1841
Oct 3
The Art of Hair Painting – Look & Learn
Emily Conner
Round Lake, IL
CosmoProf – 847.543.4022
Oct 3
The Art of Hair Painting – Look & Learn
Veronica Rogers
Sterling, IL
CosmoProf – 815.626.6990
Oct 3
Trend Inspiration
Jeffrey James
Owatonna, MN
CosmoProf – 877.398.7925 ext 5948
Oct 17 – 18
The Art of Hair Painting – Reality to Fantasy
Katie Mrotek
Linden, NJ
Gregg's Beauty Supply – 800.662.8645
Oct 16
Color by Design – Color Basics
Ana Chablet
McAllen, TX
Texas Salon Partners – 956.464.9908
Oct 17
Cutting by Design – Modern, Elevated Bob & Wedge
April Godwin
Urbandale, IA
CosmoProf – 515.278.1100
Oct 22 – 23
Reliable Spooktacular Fall Show
Chris Venesky & April Godwin
Baraboo, WI
Reliable Salon Resource Group – 800.657.0750
Oct 23
Salon Forecast Fall Show
Mark Steine
Boardman, OH
Iorio Beauty Supply – 724.944.7307
Oct 24
Trend Inspiration
Jeffrey James
Morton, MN
CosmoProf – 877.398.7925 ext 5948
Oct 24
Color by Design – Color Basics
Ana Chablet
Lake Jackson, TX
Armstrong McCall – 979.297.5566
Nov 6 – 7
Capelli Cincinnati Fall Show
Brian Banks
Cincinnati, OH
Capelli Beauty Supply – 513.239.8130
Nov 7
Trend Inspiration
Jeffrey James
Grand Forks, ND
CosmoProf – 877.398.7925 ext 5948
Nov 7
$1,000 Cup of Coffee
Jennifer Graffeo
Grand Forks, ND
CosmoProf – 877.398.7925 ext 5948
Nov 14 – 15
The Master of Cutting & Creative Color Trends
David Steiner
Linden, NJ
Gregg's Beauty Supply – 800.662.8645
A C A D EMY SC H E D U L E 2016
F RE E E DUCAT I ON W E BI NARS
D ATE
P R O GRA M
D ATE
PRO G R AM
TIM E
Sept 24 – 27, 2016
Training for Tomorrow – SOLD OUT
Sept 12
BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS
11:00 – 11:30 a.m. CST
Sept 12
ILLUSIONIST Highlights & HYPNOTIC Lowlights
2:00 – 2:30 p.m. CST
Sept 12
Introduction to CLASSIC COLLECTION
2:30 – 3:00 p.m. CST
Oct 10
BLAZING HIGHLIGHTS & SHADOW LOWLIGHTS
11:00 – 11:30 a.m. CST
Oct 10
ILLUSIONIST Highlights & HYPNOTIC Lowlights
2:00 – 2:30 p.m. CST
Oct 10
Introduction to CLASSIC COLLECTION
2:30 – 3:00 p.m. CST
Registration form available online at scrupleshaircare.com/education
All classes held at Scruples Corporate Headquarters in Lakeville, MN
Contact [email protected] to register
Scruples ON-DEMAND EDUCATION available at
youtube.com/scrupleshaircare
ON TH E C OV E R
MODEL: Maddie NATURAL LEVEL: 7
PRE-LIGHTENED: POWER BLONDE Lightening Powder TONER: TRUE INTEGRITY Ash Toner STRETCHED ROOT: TRUE INTEGRITY Purple Intensifier
DIMENSION COLOR 1 (Orchid): TRUE INTEGRITY Purple Intensifier + Clear
DIMENSION COLOR 2 (Lavender): TRUE INTEGRITY Purple Intensifier + 1A + Clear + Creme Booster
DIMENSION COLOR 3 (Blush): TRUE INTEGRITY Purple Intensifer + 10A + Creme Booster
CREATIVE DIRECTOR: Mia Liguori STYLIST: Katie Nielsen HAIRCUT & COLOR: Katie Nielsen MAKEUP: Kumi PHOTOGRAPHY: Melanie Watson
SCRUPLES ACADEMY
Video
S CRU P L E S S OLD W OR LD W I D E
PRO U DLY SUPPOR T IN G
SATISFACTION GUARANTEE: Scruples guarantees your complete
satisfaction with all its products. If for any reason you are not completely
satisfied with any Scruples product, return the unused portion to your
Scruples distributor for a full refund. Distributor note: Scruples will
replace any partially used merchandise returned as a result of this
guarantee. ALL PROMOTIONS AVAILABLE WHILE SUPPLIES LAST.
Printed in USA
Scruples Professional Salon Products, Inc.
MAIN: 952.469.4646 • TOLL FREE: 800.457.0016 • TECHNICAL ASSISTANCE: 1.888.SCRUPLES (727.8753) • scrupleshaircare.com