post-show report2012 - inc.informa

POST-SHOW
REPORT 2012
OVERVIEW
SHOW PROFILE
TELSA, the ONLY dedicated B2B Telecommunications & ICT Exhibition and Conference
in Saudi Arabia concluded on 31st January 2012 and was widely acknowledged as a
huge success. Under the patronage and support of H.E. Eng Mohamed Jamil Bin Ahmed
Mulla – Minister of Communications and Information Technology, TELSA proved to be
the premier arena for local, regional and international telecom operators, regulators,
service providers, wholesale carriers, government agencies, vendors, corporations plus
other relevant stakeholders to meet, network and do business in a vibrant business
environment.
Focused on networking and creating the perfect platform to conduct business, the
international, regional and local telecoms and ICT industry descended on the Four
Seasons Hotel, Riyadh with over 1900 participants from over 20 countries attending.
Venue:
Four Seasons Hotel, Riyadh, Saudi Arabia
Date:
29 – 31 January 2012
Event floor space occupied:
2193 sqm
Number of participants:
1912
Participating countries:
23 Countries Worldwide
The three days here an unrivalled opportunity for the Saudi telecoms community
to showcase their innovative products and services in the first and only worldclass telecoms event in Riyadh. TELSA offered an unparalleled opportunity to meet
and establish relationships with key players in the industry through our unmatched
combination of a large-scale exhibition, content driven conference and informative
training workshops.
TELSA has now established itself as the only “must attend” telecoms and ICT event in
Saudi Arabia, and has provided the Saudi telecoms community with a truly world-class
platform to showcase themselves in the Kingdom.
Under the Patronage of H. E. Eng. Mohamed Jamil
Bin Ahmed Mulla, Minister of Communications and
Information Technology
Dr. Abdulrahman Bin Sulaiman Al Uraini-Advisor to H.E. the Minister of Communications & Information Technology officially inaugurated TELSA 2012
Official Telecoms Partner
Platinum Sponsor
Silver Sponsors
www.telsaexpo.com
Official Supporter
Organisers
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
EXHIBITOR PROFILE
EXHIBITOR PROFILE:
Exhibitors at TELSA 2012 represented all
segments of the Saudi Telecoms and ICT
industry:
• Regulators
• Operators
• Ministries
• Government Agencies
• Telecommunications & ICT Solution & Application Providers
• Manufacturers
• Venders
• Telecommunications & ICT
Service Providers
• Infrastructure and
Software Providers
• Telecommunication Contractors
• Content Providers
• System Integrators
• Consultancy & Research
• Investment Companies
• Media Publishers
• Associations
2012 SPONSORS AND EXHIBITORS:
• Alkan CIT
• Almozoon Telecom Co
• Comptel Corporation
• Electro Industries
• Ericsson
• Etihad Etisalat Mobily
• Globitel
• Integrated Telecom
• LCC Saudi Arabia
• M.O. Alesayi Electronics Co Ltd
• Madinah Institute for Leadership and
Entrepreneurship
• Net4India Limited
• Pan Media Saudi Shopper
• Prime Star Technologies LLC
• Public Telecommunication Co Bravo
• Reve Systems
• Saudi Telecommunications Society
• Taqniyat Al Jawwal Al Malumatiya Ltd
• Telefinity
• Zamir Telecom Ltd
• ZAWYA
EXHIBITOR FEEDBACK
Reasons for participating
Success of the Exhibitors
87%
To raise company/
organisation profile
88%
85%
To meet new clients
of exhibitors stated that the
quality of visitors they met at
TELSA was Excellent/Good
43%
To make joint venture
partnerships
86%
29%
To establish a presence in a
new market
of exhibitors agree that TELSA
is crucial/essential to their
marketing activity in the
Saudi Arabia
“I have really enjoyed my time in TELSA, it was a very
beneficial exhibition and conference. Remarkable
presentations on the future of broadband as well as a
lot of innovative thoughts and directions.”
Samer Al-Dameri, VP – Products & Service, Mobily, KSA
www.telsaexpo.com
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
VISITOR PROFILE
• Regulators & Government Agencies
• Operators
• Service Providers
• Telecommunications Solution & Application Providers
• Manufacturers
• Infrastructure and Software Providers
• Telecommunications Contractors
• System Integrators
• Consultancy & Research Companies
• Media Publishers
• Associations
WHO ARE OUR VISITORS
Telecommunications
Contractors33%
Regulators & Government
Agencies
21%
Service Providers
22%
Manufacturers
13%
Infrastructure and
Software Providers
11%
System Integrators
10%
“A great networking
and knowledge-sharing
event among key ICT
stakeholders taking place
in the leading broadband
market in the region.”
Andreas Krenn, Head of
Market Development Mobile
Broadband, Ericsson
www.telsaexpo.com
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
SUCCESS OF THE
VISITOR
85%
of visitors intend to visit
again next year.
VISITOR FEEDBACK
What were the prime reasons for
attending TELSA?
82%
Obtain general information/
reports on the industry
74%
Keep up to date with projects
and players in the market
51%
To seek business opportunities
49%
Meet potential/new business
partners
25%
To establish joint venture
partnerships
22%
To meet service providers
13%
Meet existing business partners
“I spoke at the main conference and also led the workshop at TELSA. Both
were very well attended and the level of interest extremely high; it was a great
opportunity to make new contacts and, indeed, I exhausted my - extensive supplies of business cards! It was an excellent event which clearly indicated the
focus on Information and Communications Technology (ICT) in the region.”
Keith Read, European Knowledge Director, LRN, and former Group Compliance and Ethics Director,
British Telecom, London
www.telsaexpo.com
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
THE TELSA SUMMIT WAS SOLD OUT
The first ever TELSA Summit was a phenomenal success. Over 300 delegates
gathered over the course of 3 days including numerous presentations, panel
discussions and workshop opportunities. Highlights included a Special Address
from Dr. Abdulrahman bin Sulaiman Al Uraini, Adviser to HE the Minister of
Communications & Information Technology who inaugurated proceedings followed
by an address from Dr. Marwan Al Ahmadi, CBO of Mobily, Official Telecoms
Partner for TELSA. Day Two commenced with an active discussion including
Keynote Speakers Dr. Sulaiman Mirdad, Deputy Governor of IT, Communication
and Information Technology Commission; Ali Eid, President, Ericsson Saudi Arabia
Branch; and Wael Ali Al Ghamdi, VP Data Solutions at Mobily.
The workshop on Day Three focusing on Telecoms Solutions for the
Public Sector was also sold out with delegates gaining practical, hands
on solutions and case study work from our knowledgeable Workshop
Leaders Keith Read, formerly of British Telecom and Kevin Hourigan
of Nova Incepta.
At the Saudi Telecoms and ICT Summit I was able to meet industry leaders and
engage them on understanding the telecom landscape and way forward for Saudi
Arbaia and the region. I was impressed by the quality of people and discussions.
Naeem Zamindar, CEO, Wateen Telecoms, Pakistan
www.telsaexpo.com
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
2012 MARKETING CAMPAIGN
TELSA 2012 was more than just a three day event. Our marketing campaign began 12 months prior to the event
and an extensive marketing plan was executed with precision. A wide variety of mediums were used to further
promote and enhance the profile of TELSA. This lead to significant media coverage prior, during and after the
event.
Television
Onsite, the event was covered by recognised
international, regional and local news channels
including a news report on CNBC Arabia.
Email
TELSA has built a database of over 60,000
industry professionals. They are kept updated
with event and industry information via
e-bulletins, updates and reminders that are
sent out on a regular basis. In total, over
300, 000 emails were sent including emails
sent out by our media partners to their
subscribers, individually targeting segments
of the target audiences with customised
messages to suit the viewer’s profile. Our
emails average a 19% opening rate which is
amongst the highest in the industry.
Print Advertising
The TELSA marketing strategy consisted of a
print advertising campaign which extended
itself across leading local and regional trade
publications, magazines and newspapers. In
total over 30 advertisements appeared as part
of the event promotion campaign, covering
region’s most renowned Telecoms and ICT
titles. Some of the prominent titles that carried
TELSA 2012 advertisements included:
• Newspapers
Al Eqtisadiah, Al Riyadh, Arab News, Al Yaum,
Saudi Gazette, OKAZ, Al-Jazirah, Arreyadi, Al
Madina, Al Sharq, Asharq Al Awsat
• Magazines and websites
Business Pioneer
Developing Telecoms
Eye of Riyadh
FTTH Council
ICT Community Portal
Intaj
IT Middle East insight
My solution info.com
Samena
Saudi Shopper
Saudi Telecommunications Society
Teknotel
Telecom Review
Telecomyou
Teletechwire
Teletekwire
Teletimes International
Zawya
Postal Mailings
TELSA invests heavily on ensuring that every
record on our database is updated regularly,
helping the marketing team to reach out
to more than 60,000 unique records in a
targeted and personalised fashion. Catering
to the needs of right segment of audiences
with the right message. The mailing campaign
for the launch edition of TELSA comprised a
variety of collateral including, Visitor leaflet to
local and regional audience, and personalised
invitations.
The TELSA Summit marketing campaign
reached out to more than 40,000 individuals
via email, fax, direct mail, print and online
advertising and in addition invitations were
sent to partnering associations, sponsors,
exhibitors and speakers to further distribute to
their clients and add more prominence to their
participation at the show.
Website
The TELSA website is one of the primary
mediums through which the event is
promoted all year round. 32,577 pages
were viewed between December 2011 to 28
January 2012 (source: Google analytics) –
which represents 6,301 unique visitors.
Online Advertising
The TELSA marketing team worked closely
with leading business portals from around
the globe to ensure the event reached
their subscribers and visitors through web
advertising and targeted email campaigns,
amounting to 41,717 pages of the TELSA
website viewed in the 5 months prior to the
www.telsaexpo.com
event. This number also represents 9,718
unique visits.
SMS
TELSA sends out regular updates to its opt-in
database of mobile phone users via SMS
broadcasts. With research showing of all text
messages sent are read, the campaigns proved
to be an effective tool for keeping visitors up
to date with the progress of the event. 7,000
messages were sent out reminding targeted
audiences about their participation at
TELSA 2012.
Telemarketing
TELSA has a dedicated team of industry
specific, knowledge rich telemarketers that
personally invite key delegates and industry
professionals to ensure their attendance. More
than 2,000 top job titles were contacted via
telephone prior to the event.
Social Media
Social media sites have become extremely
popular in today’s digital age. Capitalising on
this new, cost-free era, TELSA has created a
number of groups on sites such as Facebook,
LinkedIn, Twitter and AreebaAreeba to keep
senior-level professionals updated on the latest
Saudi Telecoms and ICT market trends and
inform of various announcements being made
at the event. By January the TELSA Facebook,
Twitter and Linkedin pages accumulated over
700 followers in less than 4 months.
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
2012 PR CAMPAIGN
TELSA 2012 marketing campaign did not end with the opening of the show – far from it – onsite at TELSA, our
team along with our dedicated PR agency, our photography and videography teams worked hard to capture the
features of this much anticipated event.
The total media coverage of TELSA is worth SAR 1,074 359
Over 50 journalists and reporters attended TELSA 2012 to cover the event, representing leading names in
print online and electronic media, including:
academy 4 gsm
adsl gate
Al Arabiyah
Al Bilad
Al Ekhbariyah
Al Eqtisad Wal Amal
Al Eqtisadiya
Al Eqtisadiyah
Al Hayat
Al Jazira
Al Madinah
Al Nadwah
Al Riaydh
Al Watan
Al Yaum
Alam Al Eqtisad
alhandasa
aljawalat
almobilealmobile
maktoob
AmeInfo.com
anak tech
arab mohandeson
Arab News
arabco technology
Arabianbusiness.com
argam
Arqam.com
Asharq Al Awsat
baraka soft
bramj arab
Business Pioneer
ce4arab
cellphone forums
CNBC Arabia
CommsMEA
computer home
computer home2
dr-nokia
Dubib.com
egypt mobile
electroon
eng-club
enjaz tech
Eqlaa soft
Eqtisadiyat
etesalaty
etesaly
etisalat online
etsalati
etsalati
Executive
girls tech
go nokia
Gulftelenews.com
gwalat
m3aak
maak tech
maharat soft
Maktoub.com
MBC
MEED
middle east nokia
mobile 4 arab
mobile cafe
mobile guide
mobile shar
moshgben school
nazarcom telecom
nokia killer
OKAZ
proceess
rgmiagate
rivalsoul
rydh-tech
Sabq.com
Saneou Al Hadath
Saudi Gazette
Saudi Shopper
Saudi TV Al Eqtisadiya
www.telsaexpo.com
Saudi TV CH1
shammel
Shams
shrekty
soft programs
stc4u
tech site
Telecom Review
Teletimes
Trade Magazine
Tradearabia.com
world tech
zain tech
Zawya.com
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
TELSA 2012 MEDIA PARTNERS
SUPPORTING ASSOCIATIONS
POST-SHOW
REPORT 2012
The only dedicated B2B Telecoms and ICT event in Saudi Arabia
OTHER INFORMA SAUDI ARABIA EVENTS
TELSA 2013 DATES
3 – 5 February 2013
Four Seasons Hotel, Riyadh, Saudi Arabia
CONTACT DETAILS
Informa Saudi Arabia
Tel: +971 4 336 5161
Fax: +971 4 335 1891
Email: [email protected]
Web: www.telsaexpo.com
ORGANISERS