December 2015 - Guilford Merchants Association

Festival of Lights / Lynn Donovan Photography
T R E N D S
VOL. 28, NO. 6, DECEMBER 2015
A twist on team building: Everyone had fun with Race and Seek
N
o TV cameras accompanied the teams as they
scurried around Greensboro,
following clues and gathering points in a 21st century
scavenger hunt.
No one had to climb a
mountain or risk life and
limb to stay in the game.
Best of all, no one felt like
a loser.
It was “Race and Seek,” a
GMA-sponsored team-building and enthusiasm-generating event held one Friday
afternoon in October.
Seven teams participated
in a takeoff on “The Amazing Race,” the CBS television
show that sends two-person
teams around the globe,
competing for glory and a
grand prize of $1 million.
Prizes in “Race and
Seek” were a bit more modest: Gifts donated by GMA
member businesses, and
refreshments at a downtown
Greensboro restaurant.
Wet ’n Wild fielded the
winning team. “It was really
close,” said Susan Ormond,
who works in sales for the
Greensboro water park. “We
lucked out.”
Teams named themselves
and each decorated its team
vehicle. Wet ’n Wild’s vehicle was outfitted in a “Finding Nemo” theme, which
included wrapping the
trunk and rear quarter panels in deep-sea blue fabric.
The event, Ormond said,
Kristy Spivey,
Kristie Booth,
and Susan
Ormond of
the Wet ‘n Wild
team.
“was incredibly well organized and thought out. I
was so impressed with the
amount of work they put
into it.”
Member feedback in 2014
indicated a desire for more
Continues on page 2
Teams get their final instructions before departing from GMA headquarters.
Allegacy Federal Credit Union’s team: Kevin Pichardo, Larry Cozza,
India Imes, Debbie McCliment, and Tracy Myers.
BWT Warriors: Alison Huber, Cheryl Parrish, Freddine Crabtree, and
Sandi Nance.
I N SI DE
TRENDS
Business Success............. 3
Loyal Member................. 4
Generation Next............. 5
Participation = Success... 5
225 Commerce Place
Greensboro, NC 27401
Networking Photos......... 6
An advertising supplement to The Business Journal
Fire Prevention Week
Workplace Workshops..... 7
Trends is a publication of the
Guilford Merchants Association.
North Carolina Insurance Commissioner Wayne Goodwin joined Greensboro Mayor Nancy Vaughan
in an observance of Fire Prevention Week in September. Also on hand at the ceremony at Greensboro
Fire Department Station 11 were High Point Fire Chief Tommy Reid and Greensboro Interim Fire Chief
Bobby Nugent, as well as numerous other officials from both cities. The fire department in each city
has a Class 1 ranking, the best possible and a factor in keeping fire insurance rates low.
Race and Seek
Race and Seek’s Clues
Continued from page 1
outings and social events.
Race and Seek arose from
suggestions from GMA’s
group for young professionals (the RISERS) and
membership council (the
RACERS).
They suggested that a
“road rally” type event be
held. From that, the GMA
operations team developed
the idea more fully. The RISERS/RACERS then provided
the name, Race and Seek.
Teams gathered at GMA
to decorate vehicles and be
briefed on competition rules.
Each team was issued a set
of riddle-like clues. A correctly deciphered clue would
direct the team to a GMA
member business, which the
team had to visit. The team
then collected a document
and made a team photo.
“The clues were pretty
vague,” Ormond said. “Some
were easier than others.”
Here’s an example: “Cut,
color, mani, pedi, facial or
massage? This GMA member
does it all.”
And another: “The ‘possibilities’ are endless at this
GMA member restaurant,
a Greensboro staple since
1995.”
Alison Huber was on the
BWT Warriors, a team comprised of members from four
different companies. BWT
stands for Business Women
of the Triad, a group to
which all the team members
(Answers on page 7)
1. Don’t be deceived by the name of this dealership. Not all
the cars were imported from the home of Sophia Loren.
2. Cut, color, mani, pedi, facial or massage? This GMA member does it all.
3. Head over to this former After Work Network location to
catch Penguin feeding time. If you’re brave enough, take a
walk on the ‘WILD’ side.
Team Piedmont Direct Mail: Mary McIver, Melissa Fedeli, Robert
McIver and Brittany Pulliam.
displayed.
Kevin Pichardo,
a member of the
Allegacy Federal
Credit Union Team,
said he learned
some local history
by participating
and looking up
answers for extra
points.
He had not realized, he said, that
First Lady Dolley
Madison, wife of
President James
Madison, was a
Team American National Bank earned
native of the New
extra points by making this photo with a
Garden commuGreensboro police officer.
nity, now part of
Greensboro.
belong.
All Pets Considered was
“We are a group of ultraone of the businesses teams
competitive folks,” Huber
had to visit. “It brought a
said. “We went literally fulllot of excitement into the
throttle. It was quite enterstore,” said manager Alison
taining.”
Schwartz. “My staff really
Teams could earn extra
enjoyed it.”
points in a number of ways,
And, she said, it gave the
such as making a group phostore lots of exposure to
to with a Greensboro police
GMA members who may not
officer, or making a photo
have been familiar with it.
at a GMA member business
Mary McIver, president of
with the membership plaque
President & CEO
G. Mark Prince
Vice President of Operations
Michelle Bolick
Vice President of Sales
Susan Russell
Operations/Special Events Coordinator
Holly Smart
Operations/Special Events Coordinator
Lisa Daas
Membership Development
Sharon Smith
TRENDS is published for the members of the
Guilford Merchants Association.
Publication Coordinator – Michelle Bolick
Phone (336) 378-6350 Fax (336) 378-6272
225 Commerce Place, Greensboro, N.C. 27401
www.mygma.org
The Guilford Merchants Association is a nonprofit organization founded in 1906.
The Association’s goal is to assist its members and the business community at large
to grow and prosper.
2
4. Take a break from your hunt and sip some ‘Chardonnay’ at
last month’s After Work Network location. But don’t stop too
long, this is still a race.
5. This GMA member sells more than just shags and berbers.
They can fulfill all your flooring needs.
6. Try not to ‘trip’ and ‘skin’ your knee as you race to the finish
line at this downtown bar & grill.
7. The ‘possibilities’ are endless at this GMA member restaurant, a Greensboro staple since 1995.
8. Have a Fido or Fluffy on your holiday shopping list? Then
stop by this GMA member, where you’ll find all they could
ever want.
9. Open since 1899, this is Greensboro’s 2nd oldest business.
It’s the place to go for your custom framing and to find just
the right piece for your foyer.
10. This GMA member doesn’t just cater to conference-goers
and tourists. Even Greensboro residents can stop in for info
on area activities and events.
Piedmont Direct Mail, put
together a team and learned
something about her staff. “I
had no idea my people were
so competitive,” she said.
The Sentry Watch team
took home the Tortoise
Award, presented to the lastplace finisher.
Even so, said team member Dixie Culbreth, “It was
so much fun!” And she was
pleased to see that many of
the GMA member businesses visited were Sentry Watch
customers.
The margin between the
first- and last-place teams
was small, said Vice President Michelle Bolick.
“All the teams deciphered
all of the clues and made it
to the finish line on time,”
she said. “They all did a
good job.”
Race and Seek was a bona
fide hit, all the way around.
GMA staff are taking that
into consideration, says Bolick, in planning events for
2016.
LeBauer City Park
update
Walker Sanders, president of
the Community Foundation of
Greater Greensboro, gave an
overview of LeBauer City Park
to GMA members at a recent
Center City AM Briefing. The
downtown park will open in
2016. Construction funds of
$10 million were a gift to the
community from the late Carolyn Weill LeBauer. The Community Foundation is managing
the project.
Keeping your website visible: Four ways SEO is changing
By ADRIENNE CREGAR JANDLER
H
aving a great website
that ranks high in the
search engines is important,
especially in today’s competitive business environment.
Achieving top
positioning can
be a challenge for
business
Jandler
owners, as
search engine optimization
(SEO)is always changing.
That said, this year has
seen a round of shifts that
are more profound and will
be longer-lasting than the
ones we’ve seen before.
Here are four ways that
SEO is changing right now.
No. 1: SEO isn’t just links
and content
Bradley Personnel
buys executive
placement firm
Bradley Personnel, a
recruiting and staffing
agency, has acquired
Southern Technical
Recruiters (STR), a
recruiting company
based in High Point
that specializes in
executive direct placements nationwide.
STR, which will operate as a subsidiary of
Bradley Personnel, has
a long-standing reputation as a technical recruiting and executive
placement company.
Carolina Theatre
events
A live re-creation
of Frank Capra’s “It’s
a Wonderful Life,”
staged as a radio
broadcast, will launch
a series of special
It’s well known that good
search visibility is no longer
about cramming keywords
on the pages and building
up hordes of meaningless
links.
The reality is that these
strategies won’t do much
for you anymore, and in
some cases can actually
hurt your search engine positioning. Why?
Google is taking a more
contextual approach to
search – one that incorporates searcher intent, search
history, website relevance,
and dozens of other factors
into the way it organizes
and displays results.
No. 2: Trust indicators
matter
Because the Internet is
still undergoing explosive
growth – with millions of
MEMBER
NEWS
holiday events at
Greensboro’s Carolina
Theatre.
“It’s a Wonderful
Life LIVE from WVL
Radio Theatre,” set
in 1945, will be performed at 7 p.m. November 27.
Other events include a concert by the
Piedmont Triad Jazz
Orchestra (December
6); the Greensboro
Ballet’s performances
of “The Nutcracker”
(December 12–20);
and several classic
seasonal films, including “It’s a Wonderful
Life,” “Miracle on 34th
Street,” “Holiday Inn,”
“Scrooged,” “White
Christmas,” and “A
Christmas Story.”
BUSINESS
SUCCESS
pages being added to the
Web every week – Google’s
engineers are putting more
energy into helping searchers find the best results,
not just the ones that most
closely match their search
strings.
As part of that effort, they
are looking at trust indicators, such as the size and
activity of your social networks, the amount of time
visitors spend on a website,
and external citations that
demonstrate authority.
No. 3: Local, timely results
are Google’s priority
All other things being
equal, searchers prefer find-
For a complete
schedule of holiday
events, films, and performances, visit CarolinaTheatre.com.
The box office
phone number is 336333-2605.
Marketing company
rebrands
G-Force Marketing
Solutions is now Shift,
Inc.
President & CEO
Kristi Griggs says the
name change underscores “our agency’s
dedication to keeping
clients at pace with the
world’s rapidly changing media and technology landscapes.”
The company,
founded in Greensboro, also has offices
in Atlanta. Further
information may be
found at www.shift
now.com.
ing results that are local to
their area and contain the
most up-to-date information
possible.
Google has responded
accordingly, factoring geographic location and recency
into its search algorithms
in a big way. It’s likely that
these trends will continue
and grow in the future, making it more and more important to target buyers in your
area while adding new content, or refreshing what you
have as part of your regular
marketing routine.
No. 4: Mobile search
factors
Mobile Web users make
up well over half of all Internet traffic, and they are
changing search dramatically.
Google has already
changed its algorithm to
prioritize mobile-friendly
websites for certain searches,
and voice search (found on
many mobile apps) is leading to longer, more naturallanguage search strings.
If your website isn’t responsive or primed for longtail search traffic, you could
be falling behind your competitors quickly.
While it’s true that SEO
is always changing, some
changes are bigger and more
important than others. This
is one of those times, and
you will want to re-evaluate
your website and search
strategy.
Adrienne Cregar Jandler is
president of Atlantic Webworks.
336-855-8572
www.atlanticwebworks.com
Networking
Works class
Abby Donnelly
(left) leads a class in
Networking Works,
a program she authored and licensed
to Sandler Training.
GMA offered members
a special rate on the
classes held at GMA
headquarters.
3
Still going strong after
four decades with GMA
T
Volunteering is a great way
to get to know people, says
Greensboro native Marcus Sims.
Volunteering makes for easy introductions
W
hen Marcus Sims became affiliated with
Liberty Mutual, one of the
unexpected benefits was the
company’s membership in
GMA.
Sims, a veteran of the
insurance industry, says he
had been looking forward
to the opportunity to get to
know GMA.
He was familiar with
leads groups and outreach
through other business organizations, and over the years
he’d heard a lot about GMA.
“I called and found out
about the next newcomer’s
meeting, checking it out,
and it springboarded from
there,” he says.
Sims updated an existing
Liberty Mutual program offering discounts on certain
types of insurance products
to GMA members.
And he quickly became a
volunteer at GMA events.
The discount program,
he said, “was out there, but
nobody knew it. That’s one
of the reasons I became as
active as I did, to make sure
that word gets out.
“One of the greatest ways
to get the word out on who
you are and what you do is
volunteering. And what better way to get to know the
other people in the community than to work alongside
them.”
Sims often can be found
at GMA events, such as
Noontime Networking,
where he passes out stickers
for the icebreaker game that
introduces members to one
another.
4
VOLUNTEER
SPOTLIGHT
Sims is a Greensboro
native and a graduate of
Grimsley High School and
North Carolina A&T State
University, where he earned
a degree in accounting.
Sims worked in real estate
sales for a decade before the
Great Recession caused him
to seek other opportunities.
Sims says he takes advantage of GMA’s free training
events for members. He particularly likes the Teach Me
Tuesday series as well as the
Digital Marketing Institute.
A November program on
Facebook drew more than 40
members to GMA’s Community Room.
“Being a little bit older,
I’m not as savvy as some of
the younger people with
the social media stuff,” he
says. “I’m looking for every
advantage to learn more and
more about it so I can keep
up.”
Sims says he’s impressed
by GMA’s efforts to keep
membership informed
about all the opportunities
available. Staff members
also are ready with advice to
assist in making contacts in
the business community.
“I really appreciate the
staff and the leadership,” he
says. “They just don’t speak
it. They do it.”
Liberty Mutual
(336) 668-2389 x57470
www.LibertyMutual.com/
Marcus-Sims
he records are a bit unclear, but this much is
certain: Awards of Excellence by Trophy Sports has
been a GMA member for
much longer than Susie and
Joe Kelly have owned the
business, and that’s been almost 20 years.
The business was founded
as Trophy Sports in 1962
by Don Tidwell. He sold it
to the Kellys in 1998. The
firm’s GMA membership
goes back to about 1975.
Awards of Excellence
serves customers around the
state, providing products
that recognize achievements
by individuals and organizations. Clients range from
schools and universities
to businesses and amateur
sports teams.
Virtually every product –
whether it’s made of wood or
crystal or resin or metal – is
customized for an individual. That, says Susie Kelly,
requires a high degree of attention to detail by everyone
at Awards of Excellence.
“An employee of the year
award doesn’t mean as much
if it doesn’t have your name
on it,” she says. “We want to
create that memory, we want
you to remember that it was
important to you.”
The company’s busy season is mid-February through
June, when many businesses
carry out recognition programs and the school year
comes to a close.
Kelly’s husband, Joe, handles many of the back office
tasks and often works from
another location. Their son,
Phillip, also works for the
LOYAL
MEMBER
family business.
As with almost all businesses, Awards of Excellence
faces competition from near
and far.
“The Internet has made
everything competitive from
a price standpoint, availability, and turnaround time,”
Kelly says.
Online suppliers of trophies and awards usually
run 24 hours a day, unlike
a local small business. “It
makes it interesting,” she
says. “We don’t know the
word no. If we have to make
it happen, we make it happen.”
Staff from Awards of
Excellence like attending
GMA’s Workplace Workshops and Teach Me Tuesday
programs. They share what
they learn with coworkers,
Kelly says. The company has
about 11 employees, including a graphics expert, Sandra
Shelton. She was with the
company when the Kellys
bought the business.
Personal service and attention to detail have helped
Awards of Excellence thrive
for more than five decades,
and Kelly doesn’t expect that
to change.
“We aren’t going anywhere,” she says.
Awards of Excellence
by Trophy Sports
1027 E. Lindsay St.
Greensboro
(336) 274-6671
www.awardsofexcellence.com
Volunteer Marcus Sims with Chibi Johnson of
Modern Impressions at a Noontime Network.
‘One of the greatest ways to get the
word out on who you are and what
you do is volunteering.’
– Marcus Sims
Susie Kelly and her husband, Joe, have owned Awards of Excellence by Trophy Sports since 1998.
Tech firm finds quick return on investment
N
GENERATION
NEXT
Introducing young GMA members
Name:
Jose Sandoval
Age:30
Hometown:Asheboro
Residence:Greensboro
Education:
Salem College
Business Administration
Business:
American National
Bank & Trust Co.
Position:
Customer Support Manager
Duties:
I do the sales side as well as
the service side. I’m gaining
a lot of experience here,
and I’ve thoroughly enjoyed
being here. In the upcoming
months, I have about five
trade shows I’ll be traveling
to. Networking is one of my
favorite parts of this job, just
getting out in the community
and meeting new people.
On GMA:
I like it. A lot people who are
new to me keep showing
up. Every event that I go to,
there’s somebody that I don’t
know, and that’s always
a good thing. It’s a very
dynamic, very diverse group,
as it should be. There’s
so many different people,
different businesses. I’ve
gotten many contacts from
GMA.
Goals:
I’ll definitely move up within
the bank. Maybe one day I’ll
be able to manage one of
our larger offices.
Personal:
My wife, Yuvi, has another
year and a half at UNCG. We
are very outdoorsy, and we
love to dance. I love to play
soccer and hope to coach
one day.
American National Bank
5509 West Friendly Ave.
Greensboro
336-292-8082
ot long after Scott
PARTICIPATION
Elkins started his
information technology
consulting business, colleagues and associates began
urging him to join GMA.
veloped clients within the
And, they said, you really
group.
should join one of GMA’s
“I expected to have to do
networking groups.
more one-on-one meetings
Elkins, who provided
and build rapport,” he said,
computer and information
“but I was handed business
technology services to a
right out of the gate.”
large Greensboro law firm
Elkins, who started his
for nearly two decades, was
business about 18 months
intrigued by GMA’s netago, provides all types of
working groups. He knew
technology consulting serthere was a strong focus on
vices to small and mediumbusiness-to-business relasize businesses. His clients
tionships, which
made GMA unique.
When a slot for
someone in his
field opened up last
summer, Elkins
says he jumped at
the chance. The opportunities provided by joining GMA
and the BIZ-Links
networking group
had an immediate
effect on his business.
Elkins said he
quickly received
leads and referrals. His company,
M7 Technology
Scott Elkins started his business in 2014.
Solutions, also de-
=
SUCCESS
range from sole proprietors
to a firm with about 200
employees.
His company specializes
in project management, assessment and consulting.
M7 is able to provide hardware and software to clients, he said, “but that’s not
how we make our money.”
Soon after joining GMA,
Elkins enrolled in the recently concluded Networking Works class. Other
GMA members had recommended the class, which
focuses on building relationships rather than sales
and marketing.
Elkins said he’ll
use what he learned
at Networking Works
when he attends
Noontime Network
events and other GMA
functions.
He’s pleased with
his investment in
GMA. The basic
membership fee and
the BIZ-Links membership fee “paid for
themselves in the first
month,” he said.
M7 Technology
Solutions
www.m7ts.com
336-338-1590
Building Sales Forces That Work
www.training.sandler.com
336-884-1348
5
A year of achievements sets the pace for an exciting 2016
I
t’s hard to believe that the end of 2015 is almost
here. As I reflect on the association’s performance and achievements over the past year, GMA
has had a tremendous year.
We continue to produce exciting
and relevant programming based
on member insight.
Members experienced a record
number of events and activities in
2015 such as the Teach Me Tuesday
Prince
series, Digital Marketing Institute, Workplace Workshops and After Work and
Noontime Networks.
We introduced new programming such as the
Race and Seek event and the RISERS (GMA Young
Professionals).
Moving our Noontime Networks to Fridays
more than doubled the attendance. Our most
recent Digital Marketing Institute saw a record
crowd of 65 in attendance while over 275 people
attended the September Workplace Workshop.
Our membership base has grown significantly this
year and new members are up 36 percent over last
year.
For 2016, the GMA staff (Michelle, Susan, Sharon, Holly and Lisa) is planning another stellar
Hampton Inn /
Coliseum
year of programming. In January, we will unveil
our newly renovated GMA Community Room,
Board Room as well as our upstairs and downstairs lobby areas.
We will continue to strive to add value to
your membership experience and look forward
to continuing to serve and support you and your
company.
G. Mark Prince
President & CEO
Winestyles
September 15, 2015
October 9, 2015
Sonia Orellana, StaffMasters; Michelle Tweedy, HandyMan Pros; Cathy Bechtel and
Demisha McElveen, StaffMasters.
Ann Allen, Melinda Cole & Julie Lee, all with
Greensboro/High Point Airport Marriott.
Joylyn Troyer, of Shermin
Atta, Architect; Richard
Arett, Triad Job Search
Network.
Lunch is an integral part of Noontime Networks, which are a free member benefit.
The next Noontime Network begins at 11:30 a.m. December 4 at the Hilton Garden
Inn on Big Tree Way in Greensboro.
Melissa Huffman & Phil Morgan, Piedmont Natural
Gas.
Learning, laughing at Teach Me Tuesday
Josh Seibert of Sandler Training led a session on Topic as part of GMA’s on-going Teach Me Tuesday series. These
seminars, free for GMA members, cover a variety of topics helpful to small and medium-size businesses. Watch for
information on the next series, which will begin in the new year.
6
Ava Pope and James Watterson, Greensboro
Convention & Visitors Bureau.
First develop your own story for a best-selling career
K
elly Swanson was well
into her chosen career
as a professional storyteller
when she got some unsolicited advice.
“You’re in the wrong
market, honey,” said the tall
woman with the unmistakable North Carolina accent.
“You need to be a professional speaker.”
Kelly, who also possesses
a rich Tar Heel accent, listened up. The advice came
from a person who knows
something about a public
speaking career: Jeanne Robertson. She’s a former Miss
North Carolina and one of
the nation’s best-known professional speakers.
Robertson, who was
named Miss Congeniality in
the 1963 Miss America Pageant, made a business out
of being herself. She urged
Swanson – a unique personality in her own right – to do
the same.
“I’ve always been the
pink zebra out of the pack,”
says Swanson, who grew
up in Charlotte and graduated from Appalachian State
University. Her message to
others: Leverage what makes
Kelly Swanson
you unique.
Like Robertson, who
keeps her audiences in
stitches at every appearance,
Swanson is a born comedian.
But there’s always a message
in the laughter.
Not everyone can stand
out with humor, but every
person has a genuine, personal story that is unique.
And, Swanson says, everyone can learn how to develop that story “to connect,
influence, and get results.
“Work the storyline in
your head,” says Swanson,
now a resident of High
Point.
“Rewrite the script. Get
it right. The story you tell
yourself affects your actions
and your message.”
A person with an authentic story, Swanson says,
makes emotional connection. And that, she says, creates “the connections that
get us business and help us
keep business.”
‘You. Your Story.
Make an Impact!’
with
Kelly Swanson
Thursday, December 10
Embassy Suites Hotel
204 Centreport Drive
7:30 a.m. refreshments
8–10:30 a.m. seminar
Free for all employees
of GMA member
companies!
Registration
deadline: December 8
Call 378-6350
or register online at
www.mygma.org
Please let us know if you need
additional services for
employees with disabilities.
High Point
Holiday Parade
is Nov. 22
H
Professional speaker Laura Hamilton, a Piedmont Triad resident, has appeared before GMA audiences several times over the years.
Scenes from
October’s
Workplace
Workshop
igh Point’s annual Holiday Festival Parade
begins at 3 p.m. November
22.
The parade will feature
marching bands, floats
sponsored by community
groups and businesses, majorettes, antique vehicles
and the jolly old elf himself,
Santa Claus.
Details are available at
highpointparade.com.
GMA produces this event
for the community. The parade goes on rain or shine.
Answers to Race
and Seek clues
1. Foreign Cars Italia
2. Avanti Salon & Spa
3. Greensboro Science
Center
Kim Campbell, Shift, Inc.; Laura Hamilton, guest speaker; Bonnie Joyce, Shift, Inc.;
Gary Jacques, Triad Job Search Network.
Workplace Workshops continue in 2016
W
Volunteers Tammy Gamble, Touch Point Staffing,
and Cheryl Miles, imortgage.
orkplace Workshops are one
of GMA’s most popular member benefits.
The long-running series brings
nationally known professional
speakers to share their wisdom,
experience, and humor with employees of member companies.
Admission is free for all employees
of GMA member companies.
The 2016 Workplace Workshop
schedule will be announced soon.
4. Winestyles
5. Carpet Super Mart
6. Stumble Stilskins
7. Pastabilities
8. All Pets Considered
9. The Art Shop
10. Greensboro Area
Convention & Visitors
Bureau
7
Wide Reach l Solid Core l Deep Roots
Established in 1947, with offices in Greensboro, Raleigh
and Winston-Salem, Bernard Robinson & Company is a
multi-office firm with a national presence. As the largest
Triad-based accounting firm, our team of over 100
people consists of 63 CPAs, along with CVAs (Certified
Valuation Analysts), CFEs (Certified Fraud Examiners)
and a CFP (Certified Financial Planner). We specialize
in 14 industries and 13 services. Furthermore, we
are active members in DFK International, a global
association of over 200 accounting firms, with almost
400 offices in over 80 countries.
Member of a Global Association of
Independent Accounting Firms
8
www.brccpa.com
Working with start-up organizations to
those focused on succession and estate
planning, we take a holistic approach
to planning. Helping organizations and
individuals realize the best outcomes from
the opportunities and challenges before
them is our passion and our privilege.
– Wade Pack, Managing Partner