August A. Busch IV - Grey Eagle Distributors

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(Continued on page 5)
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The Hansen energy drinks complement
Anheuser-Busch’s 180 energy
drinks – 180 Orange Citrus
Blast, 180 Energy X3 Lemon
Lime and the recently
introduced 180 Blue with
Acai, small grape-size berries
from palm trees growing in the
rainforests of Central and South
America.
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180 Blue Energy Drink
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Grey Eagle is now distributing Hansen energy
drinks in St. Louis County. The non-alcoholic
drinks include the Monster, Lost and Rumba
brands. A story about these products is included
in this issue of The Grey Eagle.
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Hansen Energy Drinks
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Harbin is a super-premium beer imported
from China. It is a medium-bodied lager brewed
with Chinese and European hops, old-world style
yeast and select grains with 4.8% alcohol content
by volume. It is available in 11.2 and 21.3 ounce
bottles.
Harbin lager is the flagship brand of the
Harbin
Brewery
Group Limited,
China’s
oldest
brewery which was
founded in 1900.
Harbin is the fourth largest brewer in China by
volume and has a strong consumer base in the
Northeast region of the nation. Harbin won the
“China Top Brand” award in 2002 and 2005.
Anheuser-Busch purchased the Harbin brewery
in 2004.
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Harbin
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Goose Island Beer Company is based in
Chicago where it operates two brewpubs, a
brewery and bottling facility. Goose Island was
established in 1988 and brews a variety of craft
beers including those available through Grey
Eagle.
Honker’s Ale is Goose Island’s original Pale
Ale. It was award the
bronze medal during the
2006 World Beer Cup
competition among
entries in the Classic
English Style Pale Ale
category. Also available
is Goose Island’s India Pale
Ale, Nut Brown Ale and 312 Urban Wheat.
All Goose Island products are available in
4/6 packs and Honker’s Ale and 312 Urban
Wheat are also available in 2/12 packs. Honker’s
Ale, 312 Urban Wheat and India Pale Ale are
available in 1/6th draught barrels.
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(Continued on Page 2)
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Mr. Stokes has been named Chairman of the
Board succeeding August A. Busch III. Mr.
Busch III will continue to serve on AnheuserBusch’s board.
Mr. Busch IV, 42, has led the U.S. beer
company since July 2002. He has been with the
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August A. Busch IV
company for 21 years, beginning as an Apprentice
Brewer in 1985 where he was a member of
Brewers & Maltsters Local 6.
Mr. Busch IV has held a variety of positions
in management, brewing, operations and
marketing. He was named Group Vice President
of Marketing and Wholesale Operations in 2000,
Vice President of Marketing in 1996 and Vice
President of Brand Management in 1994.
He holds a master’s degree in business
administration from St. Louis University, a
brewmaster’s degree from the International
Brewing Institute in Berlin and graduated magna
cum laude with a bachelor’s degree in finance
from St. Louis University. He holds an honorary
doctorate of business administration from Webster
University. Mr. Busch IV serves on the board of
FedEx Corp.
Mr. Busch IV is the fifth generation of Busch
family members to lead the company. His greatgreat grandfather was Adolphus Busch, who cofounded the company. Adolphus Busch married
Lilly, the daughter of Eberhard Anheuser, who
had purchased the brewery in 1860.
“I am proud to accept this challenge that
carries a great deal of personal meaning for me,”
said Mr. Busch IV. “My father and Pat leave
behind a legacy of unparalleled excellence. They
have demanded the best of me and my colleagues.
Preparing myself for a leadership role in business
has long been my objective. I’m glad to have
found that role in the company I love and that my
great-great grandfather founded. I am eager to set
an agenda that capitalizes on this company’s
history of success. But I will not do this alone —
I will have the most talented team in the industry
Goose Island
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August A. Busch IV has been named
President and Chief Executive Officer of
Anheuser-Busch Companies, Inc. by the
companies Board of Directors. The appointment
was effective December 1.
Mr. Busch IV succeeds Patrick Stokes, 64,
who has held the corporate President and CEO
positions since July 2002.
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Anheuser-Busch purchased the Rolling Rock
beer brands, Rolling Rock and Rock Green Light,
in 2006 from InBev USA. Rolling Rock was first
brewed in 1939.
Rolling Rock is brewed using
a time-honored recipe and is a
classic American lager that is
as well known for its
distinctive, full-bodied taste
as it is for its craftsmanship,
heritage and painted green
bottles. It is a premium extra
pale ale, full-flavored with a subtle bite.
Crisp and refreshing Rock Green Light is a
low carbohydrate premium light lager in a
distinctive green bottle with lower calories that
August A. Busch IV Named
President and Chief Executive Officer
of Anheuser-Busch Cos. Inc.
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Rolling Rock
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A variety of new beers, beverages
and packages are now available from
Grey Eagle Distributors for retailers in
St. Louis County.
Among the new products are Rolling
Rock beers, Goose Island beers and ales,
Harbin beer from China, Hansen Energy
Drinks, 180 Blue with Acai, Spykes
individually-packaged 2-ounce malt
beverages, Redbridge Gluten-Free
Lager and Hurricane High Gravity malt
liquor.
In addition, Anheuser-Busch
seasonal brews such as Winter’s
Bourbon Cask Ale as well as a Redhook
sampler are now available in packages.
does not sacrifice the flavor or spirit of Rolling
Rock.
Rolling Rock and Rock Green Light are both
available in 4/6 packs and 2/12 packs and Rolling
Rock is available in 1/2 draught barrels.
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Rolling Rock, Goose Island,
Other Beers and Beverages
Available from A-B, Grey Eagle
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Winter 2006
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foods,” said Florian Kuplent, Brewmaster at
Anheuser-Busch. “Try this ale with clam or corn
chowder, triple-cream brie or camembert
cheeses, or pork roast with applesauce
and toffee pudding.” Whether at
home or out with friends, this
beer is best enjoyed in a widemouthed glass showcasing its
rich auburn color and foam
collar.
“Fans of last year’s
draught told us they looked
forward to the return of
Winter’s. We think they’ll also be
pleased it’s now in bottles so they
can enjoy it at home with a holiday
meal or share with friends,” said Bruce Eames,
Innovation Manager at Anheuser-Busch.
Winter’s Bourbon Cask Ale is the second in
a series of seasonal beers, which includes Jack’s
Pumpkin Spice Ale, Spring Heat Spiced Wheat
and Beach Bum Blonde Ale.
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Anheuser-Busch’s popular Winter’s Bourbon
Cask Ale is back for a second year to entice the
taste buds of beer lovers everywhere.
For those who appreciate a smooth, robust
brew with rich aromas, this seasonal
offering is brewed with dark roasted
carapils, caramel and two-row barley
malts and imported Hallertau and
Alsace hops. It is then aged on
bourbon oak casks and whole
Madagascar vanilla beans.
Available through February on
draught at bars, clubs and restaurants,
Winter’s Bourbon Cask Ale will now
also be sold in 12-ounce bottles in sixpacks at grocery and convenience stores.
“Winter’s is a great beer for not only sipping
at your favorite bar, but also as a nice match for
seasonal fare. Just as we tend to enjoy more
flavorful, hearty meals during colder months, our
choice of beer should complement these seasonal
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Winters’ Bourbon Cask Ale Is back for Second Year
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working with me, and together, we will
accomplish great things.”
“Anheuser-Busch is ready for the next
generation of leadership,” said Mr. Busch III.
“August IV has successfully prepared himself
by leading the U.S. beer company through a
period of great change and challenge. He brings
with him the new thinking of his generation, yet
appreciation for the great traditions and values
of this company.”
“August IV follows a man of leadership and
conviction in Pat Stokes,” said Mr. Busch III.
“We are grateful for Pat’s vision, stewardship
and his countless contributions to this company
over his 37-year career. We have worked sideby-side for many of those years, and I have the
greatest respect and admiration for all Pat has
given Anheuser-Busch. He leaves a tremendous
legacy.”
“It has been a great privilege to lead
Anheuser-Busch for many years and to be an
active chairman of the board,” said Mr. Busch
III. “This is a dynamic, engaging business, and
this company is like no other. For me, this has
never been just a job, it has been my passion.
I’ve taken great pleasure in working with people
of character, creativity and commitment and who
have become my second family. Above all, it is
the men and women with whom I have worked
that I will miss most.”
Mr. Stokes said, “I have been fortunate to
work with a great team of people during my 37
years with Anheuser-Busch. I have worked
directly with August Busch III for more than 30
years and have learned from him and appreciated
his support.”
“As president of the domestic beer company
from 1990 to 2002, I formed valued associations
with wholesalers across the country,” Mr. Stokes
said. “As chief executive officer, I have had the
privilege of leading our company and working
with our international partners around the world.
I have every confidence in August Busch IV’s
ability to build on the success of the company
and I look forward to serving our shareholders
as chairman of the board of directors.”
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business management
and administration
from the University
of Missouri – St.
Louis. Previously she
had been a floral
manager at Schnucks.
In addition, three
Merchandisers have
been promoted to
Lead Merchandiser
positions. They are
Josh Gehner, Jason Angela Lopez
Schellman and Ben Mertens.
(Continued from Page 1)
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Mike Chirco
positions. Mr. Chirco
is a graduate of
L i n d e n w o o d
University and has
been
Assistant
Dispatcher in the
Delivery Office for
two years.
Angela Lopez has
joined Grey Eagle as
a Telephone Sales
Representative. She
has a degree in
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Jim Eaton
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worked at Mike Duffy’s Pub & Grill in Town &
Country.
Point-of-sale
Merchandiser Jim
Eaton has transferred
to Draught Services
and Mike Chirco will
become
POS
Merchandiser
effective January 1.
Mr. Eaton has been a
Grey Eagle employee
for 11 years and has
held a variety of Sales
and
Marketing
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A Director of Human Resources position has
been created, personnel have been added in sales
and marketing and two employees of Grey Eagle
have transferred to other positions within the
company.
Jennifer Morris
has been employed
in the newly-created
position of Director
of
Human
Resources. Ms.
Morris joins Grey
Eagle from Cintas
Corporation where
she was Senior
Human Resources
Manager.
She
previously
held
Jenn Morris
other
Human
Resources positions at Commerce Bank and in
the U.S. Air Force.
She holds a Masters degree in Human
Resources Management from Lindenwood
University. In the new position, Ms. Morris will
supervise Grey Eagle’s employee relations
programs.
Katie Eason and Jamesley Hayes have joined
Grey Eagle as Contemporary Marketing Team
Representatives. Both will support the marketing
function
by
concentrating on
core brands as well
as new beer brands
and products from
Anheuser-Busch.
Ms. Eason is a
native of St. Louis
and
recently
graduated from
William Woods
College in Fulton,
Missouri where she
earned her degree in
Katie Eason
b u s i n e s s
administration with
an emphasis in
marketing.
A native of
Springfield, Illinois,
Ms. Hayes is a
graduate of Webster
University where
she majored in
marketing
and
advertising. She
joined Grey Eagle
from
U.S.
Jamesley Hayes
Marketing
and
Promotions.
Kylie Golup has joined the Sales and
M a r k e t i n g
Department as Sales
Coordinator for the
Hansen
brands
including Monster,
Rumba and Lost.
She previously had
been a Telephone
S a l e s
Representative.
Ms. Golup is a
former elementary
school teacher and
holds her degree in Kylie Golup
Early Childhood Education from the University
of Missouri – St. Louis. While teaching, she also
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New Employees Join Grey Eagle
August A. Busch IV . . .
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! Stop serving alcohol at least one hour before
the party ends. Serve desserts and other foods,
coffee and soft drinks. But remember none of
these eliminate alcohol from the body . . .only
the passage of time will do that.
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Help your guests get home safely. Encourage
your guests to designate a driver. If necessary,
call them a cab or ask them to spend the night.
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Measure the amount of alcohol in mixed
drinks. Use a shot glass or jigger to avoid making
drinks too strong.
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Serve each guest one drink at a time. Spacing
drinks during a party can help your friends stay
within their personal limits. Never force drinks
on any of your guests.
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Offer non-alcohol beverages. Some guests
prefer not to drink and others are designated
drivers. Be sure to offer a variety for everyone .
. .soft drinks, coffee and other non-alcohol
beverages like O’Doul’s, O’Doul’s Amber and
180 energy flavors. Make guests feel welcome,
regardless of what they drink.
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When serving alcohol beverages, serve food.
Good food complements the taste of the
beverages you serve.
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social way of urging adults to think ahead and
choose a designated driver before heading out
for
the
evening.
Employing the double
entendre line of
“Who’s
Your
Bud?” not only
reminds
patrons of
t h e i r
favorite
beer, but it
asks who’s the buddy to
count on for a safe ride home at the end of the
evening.
The designated driver message is shamrockthemed and is delivered through table tents,
signage and consumer stickers.
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St. Patrick’s Day is a great time to celebrate
the wee bit of Irish in us all. And, it’s also a
perfect time to remind
consumers “Who’s
Your Bud.”
AnheuserB u s c h ’ s
Consumer
Awareness and
E d u c a t i o n ’s
n
e
w
designated
d r i v e r
program,
“Who’s Your Bud? Choose a Designated Driver”
includes specially designed point-of-sale items
for St. Patrick’s Day.
“Who’s Your Bud” is a fun, friendly and
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Whatever the occasion . . if you’re hosting a
party . . . don’t forget these simple tips to help
make sure it’s a fun and memorable time for
everyone.
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St. Patrick’s Day Will Include
“Who’s Your Bud” Designated Driver
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Make it a Great
Party!
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Attending a recent TIPS training class at Grey Eagle were, seated from left, Deana Clark, Ameristar Casino, and
Andrea Walburn, The Hilton at Branson; standing from left, Keith Barbarash, AMF Strike & Spare, TIPS Trainer
Kenton Fabrick, Lee Green, Weston Hotel, and Fill Dreiling, The Hilton at Branson.
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to advance this bill. We appreciate their hard
work and leadership on such an important
initiative,” said Mr. Purser said. “They recognize
that alcohol products are unique. Congress has
confirmed
its
commitment to the
fight
against
u n d e r a g e
drinking. We
look forward
to
the
president’s
signature on
the STOP
Underage
Drinking Act when this legislation can be put
into action.”
NBWA worked closely with industry
partners to gain support for the legislation. Its
numerous supporters include the Beer Institute,
the Brewers Association, the Wine and Spirits
Wholesalers of America, the Distilled Spirits
Council of the United States, the Wine Institute
and others.
Beer distributors play a vital role in the statebased regulatory structure. The distribution
system provides a transparent and accountable
chain of custody in the sale of beer, making it
easier to enforce state laws and local ordinances.
The system also regulates retail sales, ensuring
that retailers hold the appropriate license, do not
sell to those under the legal drinking age, pay
state and local taxes, and generally comply with
state and local alcohol beverage laws.
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effective underage-driving prevention measures
that we already implement and support. AnheuserBusch and our wholesaler family have long
recognized the importance of fighting underage
drinking both as
business owners
and as parents.
This measure
reinforces
those efforts
without
subjecting our
industry to
unwarranted
restrictions and
mandates that have no impact in fighting underage
drinking.”
The NBWA said beer distributors and their
brewer partners spend tens of millions of dollars
each year promoting responsible consumption of
their products by those of legal drinking age, and
reminding parents to talk to their children about
making responsible choices.
“Rep. Lucille Roybal-Allard and the House
and Senate co-sponsors as well as our industry
partners and control advocates worked tirelessly
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The National Beer Wholesalers Association
(NBWA) applauded the U.S. Congress for voting
to pass H.R. 864, the “Sober Truth on Preventing
(STOP) Underage Drinking Act.”
This important legislation addresses the
serious health and safety issues involved with
underage drinking while providing the necessary
tools to government at the federal, state and local
levels to help prevent alcohol consumption by
those who are not of a legal drinking age. It also
acknowledges the important role state-based
regulation of alcohol beverages plays in keeping
alcohol out of the hands of youth.
“The beer industry is serious about the fight
against underage drinking,” said NBWA
President Craig Purser. “While much progress
has been made due to the efforts of parents,
teachers, law enforcement and others, we can
and must do more. The STOP Underage
Drinking Act will go a long way in providing
the necessary resources to bolster these efforts
and ensure states retain appropriate control over
alcohol beverages within their borders.”
Anheuser-Busch President and CEO August
A. Busch IV said the act “recognizes the
importance of the three-tier system and promotes
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Congress Passes Underage Drinking Act
3
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Team Seebold’s Bud Light boats are side-by-side during
the Grand Prix Boat Races at Creve Coeur Lake. Mike
and Tim Seebold finished second and third, respectively.
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Anheuser-Busch beers were featured at the St. Louis
Art Fair held in Clayton. The event drew an estimated
crowd of 150,000 and is considered one of the best
outdoor art fairs in the nation.
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David Stokes (left) with retiring State Senator Patrick
Dougherty (center) and former Anheuser-Busch
Executive and St. Louis Civic Leader Wayman F. Smith
III at the recent St. Louis American’s “Salute to
Excellence” Awards Dinner.
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David Stokes and Florissant Mayor Robert Lowery
dedicate new sand volleyball facilities, a partnership
between Florissant and Grey Eagle’s Bud Sports
League.
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4
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More than 400 volunteers, many from Anheuser-Busch and area wholesalers including Grey Eagle, participated in a
clean up of the Mississippi River in July. The event was coordinated by Anheuser-Busch’s Environmental Outreach
program and Living Lands and Waters. More than 10 tons of trash was cleaned from the river.
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Mike Seebold’s Bud Light boat crosses the start/finish
line during the St. Louis Grand Prix at Creve Coeur
Lake. Good weather and exciting racing drew a large
crowd.
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(Right) Columbia Missouri native Carl Edwards
celebrates his victory in NASCAR’s Busch Series
“Busch Silver Celebration 250” race at St. Louis
International Raceway.
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(Above) Brandon Bernstein pilots the Bud King Top
Fuel Dragster in a race with Tony Schumacher at St.
Louis International Raceway in June.
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(Above and at left) Grey Eagle was a major sponsor of
the St. Louis County Fair & Air Show during Labor Day
weekend.
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Mike Seebold’s Bud Light Champ Boat is completely
out of the water during the annual St. Louis Grand
Prix Boat Races at Creve Coeur Lake in August.
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New Beers, Beverages . . .
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Redbridge
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®
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Hurricane High Gravity Lager
is smooth-brewed with quality
hop and extra barley malt to
deliver the rich taste
consumers demand. At
8.1% alcohol by volume,
Hurricane High Gravity
lager is available in cases of 24 ounce cans. The
brand is supported by a variety of attentiongetting point-of-sale materials.
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Hurricane High Gravity
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Redbridge is a new beer made from sorghum
and is brewed for the 3.2 million people who
are allergic to the protein in grains such as wheat,
barley and oats. They are
diagnosed with Celiac
Disease which affects the
small intestine. Those
affected must follow a
gluten-free diet.
Redbridge is a rich,
hearty, full-bodied lager
brewed from sorghum for
a well-balanced, moderately hopped taste. It
contains sorghum, corn, yeast, hops and water
along with imported Hallertau and Domestic
Cascade hop varieties.
Redbridge is available in cases of 12-ounce
non-returnable bottles.
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Previously available only in draught, Grey
Eagle is now delivering Winter’s Bourbon Cask
Ale, one of four Anheuser-Busch seasonal beers,
has been so well received that it is now available
in cases of 12-ounce non-returnable bottles.
Other seasonals—Spring Heat Spiced Heat,
Beach Bum Blonde Ale, and Jack’s Pumpkin
Spiced Ale—will also be available in package
as the year progresses.
Grey Eagle can also now deliver a Redhook
2/12 sampler package of Red Hook brands.
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Draught packages
now available
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®
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Contemporary adults today demand
individualism, customization, and variety. Spykes,
a new beverage from Anheuser-Busch, gives every
consumer the freedom to have all three. Spykes
adds a unique flavor to beer and is infused with
caffeine, ginseng, and guarana.
Spykes is a “new to the world” product that
allows consumers to be mixologists with their
drinks. It offers an extra “spyke” of flavor that
many contemporary young adults are looking for
in their beverage of choice. It is a premium 12%
ABV malt beverage, brewed, fermented, and aged
with the same quality as other Anheuser-Busch
malts. This
includes only
the
finest
quality barley,
malt, hops,
purified
water, and
cereal grains.
This premium
malt is then
combined
with one of
four sweetheat flavors:
Spicy Lime,
Spicy Mango,
Hot Melons,
and Hot Chocolate.
Spykes is available in cases of 24 2-ounce
plastic bottles or as a sampler with 24 4-pack
tubes.
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Spykes
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The acai berry is rich in B vitamins, minerals,
fiber, protein, Omega 3 fatty acids and
antioxidants. Blue is the first packaged energy
drink launched by a major beverage company in
the United States to contain acai.
All three 180 brands are available in slim 8.2ounce cans and Orange Citrus Blast and 180 Blue
with Acai are also available in 16-ounce cans.
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Just in time for cold weather, Spiced Apple
is an exciting winter addition to the Peels line
of fruit juices with alcohol.
Spiced Apple joins Peels other flavors,
Blueberry Pomegranate, Strawberry Passion
Fruit and Cranberry Peach.
Spiced Apple can be enjoyed chilled or
warm, a great way to warm the cool winter
nights. It is a unique blend of juicy red apples,
cinnamon and nutmeg. It is
completely unique in the
category as it can be
enjoyed warm as well as
cold. Swirl it with a
cinnamon stick and slightly
heat it up.
Like other Peels
flavors, Spiced Apple is
sold in 10-ounce sleek, clear bottles in four-pack
baskets. Peels is made from 100% all natural
ingredients including real fruit juice. It contains
no artificial flavors.
Peels Spiced Apple will only be available
through February when a new Peels flavor will
be introduced for warm weather.
Retailer and consumer information about
Peels is available on the Internet at
enjoypeels.com.
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Spiced Apple is new
Peels Flavor for Winter
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Launched in April 2002, Monster Energy is
the leading 16-ounce energy drink in the United
States. According to an ACNielsen ranking,
energy drink category sales are up 70 percent
over last year. Monster Energy is the No. 2 brand
overall with a 19.4 percent share and Lost
Energy is the No. 8 brand. Rumba energy juice
is a new Hansen product.
Monster, Lost and Rumba are available in
16-ounce cans and Monster and Lost are also
available in 24-ounce cans.
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(Continued from page 1)
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Teams in the tournament will be determined
by conference play or will be announced by the
Tournament Selection Committee meeting in
Kansas City on March 11. The first tournament
game is March 13.
Cross merchandising pairs up ice-cold,
refreshing Bud Light with the fresh taste
of deli items (C-store & Drug store locations
only), and grocery offers Freschetta®
pizza (in the freezer section) and Snyder’s®
Pretzels (in the snack aisle).
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Regional welcome banners and bracket
posters will be available.
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Bud Light’s March to the Championship
promotion will have a special stop this year when
St. Louis hosts the NCAA Men’s Basketball
Tournament regional games at the Edward Jones
Dome March 23 and 25.
When March Hoops hits, Bud Light is
just as much a part of the game as the
buzzer-beaters and the team who cuts the
net. That’s why true tourney fans should
“Hang With It For Every Round.”
Action packed point-of-sale features bold
graphics and a player hanging from the rim,
along with the proprietary line “March to the
Championship.”
Refreshment cues abound to reinforce that
Bud Light is a key player in the tourney and
regional string pennants will dress up St. Louis
and other regional hosts East Rutherford, San
Jose and San Antonio for the Big Dance.
A special Bud Light shrink sleeve 12-ounce
bottle will be available in St. Louis and other
Regional cities as well as at the Final Four which
will be played this year in Atlanta March 31 –
April 2.
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Grey Eagle is now distributing Hansen
Natural Corporation’s fast-growing and
profitable line of energy drinks—Monster, Lost
Energy and Rumba. The products compliment
Grey Eagle’s distribution of Anheuser-Busch’s
180 energy drinks.
Anheuser-Busch announced an agreement
with Hansen last May that enabled wholesalers
to acquire distribution rights for the popular
energy drinks. Grey Eagle began distribution in
September.
Bud Light’s March to the Championship
Includes Regionals in St. Louis
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Grey Eagle Now
Distributing
Hansen Energy Drinks
5
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When January rolls around, consumers are
thinking about resolutions that they can keep.
Michelob ULTRA and ULTRA Amber are the
only beer brands positioned to be a part of those
resolutions.
If consumers want to keep their resolution,
it’s time for them to “Pick Up The ULTRA”.
Point-of-sale elements include the new frame
inserts, case cards, display wrap, table tents,
signmaking and cooler stickers.
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Keep Resolutions with
Michelob ULTRA
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will compete for the $50,000 grand prize and
their shot at the 2007 USA Rock Paper Scissors
League championship title.
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“Rock Paper Scissors took the nation by
storm last year and proved overwhelmingly
popular among our adult Bud Light beer drinkers
and regional wholesalers that coordinated the
local qualifying tournaments,” said Rick
Leininger, Director, Bud Light. “It’s a fun, social
and co-ed event, which makes it a great
sponsorship for Bud Light.”
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Bud Light and the USA Rock Paper Scissors
(USARPS) League are gearing up for another year
of televised hand-to-hand combat to determine the
ultimate 2007 United States Rock Paper Scissors
League champion — backed by an offer of
$50,000.
St. Louis County qualifying matches for the
2007 Bud Light/USARPS nationwide Rock Paper
Scissors (RPS) tournament will be held in
February and March in search of finalists to
compete at the championship event in Las Vegas
scheduled May 12-13.
Players 21 years of age and older from across
the United States will risk hand cramps, drained
digits and pre-emptive psychological exhaustion
for their chance at securing a free trip to Las Vegas
for themselves, and an adult guest. At the
championship finals, local tournament finalists
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Rock Paper Scissors Returns in January
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New for 2007 is a large display crown and
tri-branded inflatable beads. A life-sized female
stand-up and oversized Mardi Gras beads round
out the Pardi Gras line-up.
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The Bud Family delivers the party for Mardi
Gras in 2007. Tri-branded point-of-sale elements
promote Budweiser, Bud Light and Budweiser
Select as premium beers for party-social
contemporary adults.
Mardi Gras (Fat Tuesday) is February 20.
The Bud Family will be available in specially
printed 24-ounce cans featuring Mardi Gras
images.
Clean, colorful Mardi Gras cues deliver the
“Pardi Gras” call-to-action. Point-of-sale includes
a image cube display, two-sided static cling and
C.A.P.S. inserts with pricing. Case displays are
completed with thematic laser-imprint case cards,
laser cooler stickers and display wrap.
On-premise retailers can decorate accounts
with stringer pennants, table tents and wrapped
buckets.
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Missouri beer drinkers will soon be able to
drink “Missouri’s New Specialty Beer” from
Anheuser-Busch. Mule Kick Oatmeal Stout is
scheduled to be available by mid-January.
Visitors to an Anheuser-Busch website voted
for Mule Kick Oatmeal Stout, crafted and
brewed by a small team of local employees at
the St. Louis brewery. Mule Kick Oatmeal Stout
will be available across Missouri as a draughtonly brew.
Mule Kick Oatmeal Stout is a mediumbodied, oatmeal stout with flavor notes of
caramel and chocolate and a double-heeled
“kick” of roasted coffee and oatmeal. This
chestnut-colored quaff is a true salute to
Missouri’s official mascot — the mule. It
contains 5.9% alcohol by volume.
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Bud Family Delivers the Party for Mardi Gras 2007
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Missouri Beer Drinkers Vote
For Mule Kick Oatmeal Stout
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6
displays and on-premise retailers attracting
consumers to “watch the game here” on Feb. 4.
Budweiser and Bud Light are exclusive ingame beer sponsors of the ’07 Super Bowl.
This year’s creative features the return of the
ever popular bottles in helmets along with
program ID that plays up the Miami game location
with a unique combination of art deco colors and
football cues to put patrons in the football
championship spirit.
Powerful P.O.S. elements attract attention, like
the multi-screen stadium sports spectacular,
football field mat, versatile stringer pennants,
bottle player stand-ups of Bud and Bud Light and
an equally impressive line-up of cross
merchandise partners round out this exciting
program, bringing added value to all retail
displays.
A sample of cross merchandising partners
signed up for the special savings team include
Johnsonville® Brats, Hormel®, LLOYD’S®
BBQ, Hidden Valley®/Kingsford®/KC
Masterpiece®, Emerald® Nuts and Ritz Crackers.
The Bud Family creates the party green scene
for St. Patrick’s Day on Saturday, March 17. Tribranded point-of-sale elements promote
Budweiser, Bud Light and Budweiser Select as
premium beers for contemporary adults.
St. Patrick’s Day is one of the largest
promotions of the year in terms of incremental
sales.
Contemporary shamrocks and lifestyle pointof-sale will include an image cube display and
shamrock cutouts. Displays
will be created using
themed inserts and
pricing panels,
laser cooler
stickers and
display
wrap.
Back for
2007 is the
life-size
female standup and trib r a n d e d
inflatable
shamrock to maximize
brand presence. An all-new
two-sided display crown features the Budweiser
family.
On premise accounts can be decorated with
stringer pennants, table tents and wrapped
buckets.
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Celebrate Black History Month by offering
consumers the fifth in the series of limited
edition, collectible Budweiser Family True
Pioneers of History posters.
This year’s program features AfricanAmerican pioneers who have had a great
influence on the American landscape, culturally
and socially. African-American painter Seitu
brings a contemporary graffiti style to the posters
for 2007. His unique style is featured throughout
the full line of P.O.S. offered in this program.
On-premise accounts can decorate to
celebrate Black History Month with True
Pioneers of History stringer pennants, table
tents, metal signs and mirrors.
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True Pioneers Posters featured
during Black History Month
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Bud Extra, formerly B E, is the first beer
product to provide consumers the attributes of
caffeine, ginseng and guarana. Beer drinkers
account for 60% of the alcohol
beverage market and Bud Extra
allows retailers to capitalize
on this large segment.
Bud Extra is a traditional
beer infused with caffeine,
ginseng, guarana and natural
flavors and it is brewed with the finest malt, hops
and yeast. Bud Extra is available in 4-packs of
10- and 16-ounce slim-line aluminum cans and
4-packs 10-ounce shrink-wrapped glass bottles.
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Bud Extra Marks
Birth of New Category
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“Your Party, Your Pick!” translates perfectly
to off-premise and on-premise accounts, tying
in the great game of football with the great taste
of Bud and Bud Light.
The Bud Bowl has grown into one of the
largest beer-sales events of the year with offpremise retailers featuring Bud Bowl case
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Bud Bowl is Perfect Kick Off for 2007
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Create a Green
Party Scene for
St. Patrick’s Day
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Lee Family Enterprises Inc., d/b/a Lee Family
Enterprises, 138 Chesterfield Town Center, Chesterfield,
63005.
SWH Corporation, d/b/a Mimi’s Café, 17240
Chesterfield Airport Road, 63005.
La Especial LLC, d/b/a La Especial, 17712
Chesterfield Airport Road, 63005.
Little Tokyo Inc., d/b/a Sapporo Sushi, 15583
Manchester Road, Ballwin, 63011.
Poole Island Bar LLC, d/b/a The Island Bar, 14560
Manchester Road, Winchester, 63011.
Drury Chesterfield Inc., d/b/a Drury Plaza Hotel, 355
E. Chesterfield Center, 62017.
The Fifty Four LLC, d/b/a Thai Bu-Ree, 13441 Olive
Boulevard, Chesterfield, 63017.
Stoney River Management Company Inc., d/b/a Stoney
River Legendary Steaks, 377 Chesterfield Center East,
63017.
Six Flags Theme Parks Inc., d/b/a Old Glory
Amphitheatre, Allenton Six Flags Road, 63025.
Six Flags St. Louis, d/b/a Pizza Express, 4900 Six
Flags Road, Eureka, 63025.
Western Oil Inc., d/b/a Petro Mart, 698 Gravois Bluffs,
Fenton, 63026.
Maryland Heights Pizza Inc., d/b/a Imo’s Pizza, 2050
McKelvey Road, Maryland Heights, 63043.
William D. Alandale Brewing Company, d/b/a
Alandale Brewing Company, 105 E. Jefferson, Kirkwood,
63122.
Stavros Restaurant Management LLC, d/b/a Karis Surf
& Turf LLC, 13090 Manchester Road, Des Peres, 63131.
Trader Joe’s East, Inc., d/b/a Trader Joe’s, 13343
Manchester, Des Peres, 63131.
Neiman-Marcus Group Inc., d/b/a Neiman-Marcus,
100 Plaza Frontenac, 63131.
California Pizza Kitchen Inc., d/b/a California Pizza
Kitchen, 109 West County Center, 63131.
Flavor of India Inc., d/b/a Flavor of India, 11939 Olive
Boulevard, Creve Coeur, 63141.
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South County
Natural Fact Foods LLC, d/b/a Natural Fact Foods, 2
Allen Avenue, Webster Groves, 63119.
Classique LLC, d/b/a Classique Wines, 8210 Exchange
Way, Webster Groves, 63119.
FKV Enterprises Inc., d/b/a Hwy 61 Roadhouse, 34 S.
Old Ochard, Webster Groves, 63119.
QuikTrip Corp., d/b/a QuikTrip, 8000 Watson Road,
Marlborough, 63119.
Scharf Inc., d/b/a Cruisin Rte 66, 7895 Watson Road,
Marlborough, 63119.
Shop N Save Warehouse Foods Inc., d/b/a Shop N Save,
301 Watson Plaza, Crestwood, 63126.
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STJM Enterprises, LLC, d/b/a Convenience One, 22
Patterson Plaza, Florissant, 63031.
Beydoun Food Shops Inc., d/b/a BP Food Shops, 1790
S Florissant, Cool Valley, 63121.
S&M Property Management LLC, d/b/a South
Florissant Conoco, 1210 S. Florissant Road, 63121.
Capital Asset Management Group LLC, d/b/a Comfort
Inn & Conference Center, 9600 Natural Bridge, Berkeley,
63134.
Kis Tarascos, Inc., d/b/a Los Tarascos Taqueria, 4438
Woodson Road, Woodson Terrace, 63134.
Kuhlhaus, Inc., d/b/a O.T. Hodge Chili Parlor, 250
S. Florissant Road, Ferguson, 63135.
Frontier Petroleum Inc., d/b/a Frontier Petroleum,
10620 New Halls Ferry, 63136.
Park N Shop Inc., d/b/a Park N Shop, 8886 Jennings
Station Road, 63136.
7-Eleven Sales Corporation, d/b/a 7-Eleven, 2306
Chambers Road, 63136.
Pino’s Restaurant Inc., d/b/a Pino’s Restaurant, 7217
N. Lindbergh, Hazelwood, 63042.
Kman Enterprises LLC, d/b/a Mack’s Bar & Grill,
6827 Howdershell Road, Hazelwood 63042.
Joseph P. Telle Inc., d/b/a 7-Eleven, 6085 N.
Lindbergh, Hazelwood, 63042.
Hazelwood Bowl Inc., d/b/a Hazelwood Bowl, 210
Fee Fee Hills Drive, Hazelwood, 63042.
Los Sinco Corp., d/b/a El Maguey, 12315 Natural
Bridge, Bridgeton, 63044.
RL Dvonc LLC, d/b/a Café 4 U, 16 N. Central Avenue,
Clayton, 63105.
Bacchus LLC, d/b/a Ruth’s Chris Steak House, 1 North
Brentwood, 63105.
Café Mira LLC, d/b/a Café Mira, 12 N. Meramec
Avenue, Clayton, 63105.
Alitas, Inc., d/b/a Hacienda Restaurant, 2435 Woodson
Road, Overland, 63114.
Wei Hong Bakery Inc., d/b/a Wei Hong Seafood
Restaurant, 7740 Olive Boulevard, 63130.
Maiariele LLC, d/b/a Twisted Olive, 6608A Delmar,
University City, 63130.
Koch Enteprises LLC, d/b/a Sofia Bistro, 74001
Pershing Avenue, University City, 63130.
Russo Catering Co., d/b/a Russo Catering, 9904 Page
Boulevard, Overland, 63132.
Sun Li LLC/ d/b/a Sun Li, 9626 Olive Boulevard,
Olivette, 63132.
Cost Plus World Market, d/b/a Cost Plus World Market,
24 Brentwood Promenade Court, 63144.
Four Star Restaurants Inc., d/b/a Hunan Wok, 2428 S.
Brentwood, 63144.
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West County
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Central County
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North County
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Former and current employees gathered to celebrate the
20th anniversary of McDonald’s, 12523 Missouri
Bottoms in Hazelwood.
Former and now current Blues Doug Weight enjoys a
Bud Light while showing the NHL’s Stanley Cup to
Jimmy O’Brien and patrons at OB Clark’s on
Brentwood. For a portion of last year, Weight was a
member of the NHL Champions Carolina Hurricanes.
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Among those participating in the recent Florissant Golf
Tournament were (second from left) Joe Timmermann,
Area Sales Manager at Grey Eagle, Shop ‘n Save
Manager Larry Holloway (center), and Scott Bonner,
owner of Wingstop locations in Ferguson and
Florissant. Also at the event were representatives from
Hooters.
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Jim Sanning, owner of Telegraph Liquors, 5661
Telegraph Road in Oakville, retired after 29 years with
26 years at the Telegraph location. With him are new
owner Brian Denton and long-time employee Joyce
Luebbers.
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anniversary in October but a celebration was delayed
because the St. Louis Cardinals made the playoffs and
eventually would win the World Series (Go Cards!).
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(Above) Sales Representative Scott Harvatin, Bud
Ambassador Carrie Taylor and Ethnic Market Manager Ed Thomas, display Budweiser Select and Bud
Light DUB Wheels cars at Hadley’s Restaurant &
Lounge, 7828 Olive in University City. (Below)
Another stop on the DUB Wheels tour was at DDT
Package Liquors, 7206 St. Charles Rock Road in
Pagedale where the cars were admired by owners Liz
and Luther “Mac” McIntosh.
Happy Retirements: Congratulations to Elsie Schiller
at Joe Clark’s, 40 Old Gravois in Fenton, who retired after
49 years of bartending. That’s a lot of Budweisers served! .
. . and Dave Mitchell and Dave Johnson retired and sold
Dave’s World Famous, 14306 S. Outer 40 Road in
Chesterfield, which they opened in 1982. We welcome the
new owner Marc Bellemare.
A-B Brewmaster George Reisch stopped in Dulany’s
Grill & Pub, 9938 Kennerly Center in South County, for a
visit and a beer . . . Villa Farotto, 17417 Chesterfield Airport
Road, now has Goose Island 312 Urban Wheat on tap.
Joining the list of Anheuser-Busch draught exclusive
accounts are the Olive Garden, 17198 Chesterfield Airport
Road, and PF Chang’s China Bistro, 1295 Chesterfield
Parkway East . . . Mike Duffy’s Pub & Grill, 1024
Woodsmill Center in Town & Country, has added Goose
Island’s 312 Urban Wheat and Honker’s Ale on tap.
This Bud’s For You: It was a happy 35th anniversary
when Larry’s Tavern, 16833 Manchester in Grover, held
35th anniversary. Toasting the milestone were owners Chuck
and Cheryl Quick . . . and it was a special silver 25th
anniversary December 16 at the Sappington Lounge, 11569
Gravois. Owner Joy Pohl said the party will include plenty
of ice cold Anheuser-Busch beers.
Steve Harris’ Kirkwood Ice & Fuel, 213 N. Kirkwood
Road, celebrated 15 years in downtown Kirkwood with a
weekend celebration in September . . . Congratulations for
other 15th anniversaries go to Bill Gianino at Frankie G’s
restaurant, 4565 Chestnut Park in South County . . . and
Tom Irwin’s Blarney Stone, 4333 Telegraph Road in South
County, which featured specials on Budweiser longnecks
at its celebration.
Budweisers were lifted for a trio of 10th anniversaries.
Cathy Wisniewski, owner of Nuts Neighborhood Bar, 5
Midland in Maryland Heights, observed the Big Ten on
October 14 . . . The Drink, 12344 Natural Bridge, Bridgeton,
celebrated its 10th anniversary in August according to owner
Dodi Carroll . . . The Sports Page on Olive had its 10th
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Among the employes at Lukas Liquor Superstore are, from left, Tim Greco, Ryan Barohm, owner Gary Bilder, Julia
Whealon, Haley Christinidis, Jennifer Collins and Michael Cherre.
customer who is being treated for cancer.
“People remember help with the little things,
Gary said. “They may be little to us but they
can be very important to the customer.”
Gary noted that the majority of his customers
are women. “From Monday through Thursday,
up to 70 percent of our customers are women
and Friday through Sunday, it’s about 50-50.”
On a recent Friday afternoon, customers were
purchasing supplies for St. Louis Cardinals
playoff games. “Those post-season games added
the equivalent of two more weekends this year
in sales,” Gary said. “This year we’ll have 54
weekends instead of 52.”
Lukas carries 6,400 brands of wine, 1,425
different spirits and 800 brands of beer. “Beer
is our top performer with Bud Light and
Budweiser Select leading the way,” Gary said.
The store has 31 cooler doors for beer which
is cooled to 34 degrees. Lukas has a separate
area where customers can buy singles to “build”
their own 6-packs and sales of draught beer kegs
are a substantial according to Gary.
“I can always rely on Grey Eagle,” Gary said.
“Steve Jones (Area Sales Manager) and Sean
Patton (Sales Representative) are easy to work
with and anticipate our needs.
“It doesn’t matter whether a customer is
buying a case of Bud or planning a party, we try
our best to make sure that the customer is
satisfied and that they have received our fullservice,” Gary said. “That’s the way we measure
success.”
And, judging from the parking lot and instore traffic, Gary and his staff at Lukas Liquor
Superstore are doing . . . super!
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said. “I think our success will be copied because
we are leading the way in providing a large variety
of products for our customers.”
Gary is a Texas native with 37 years of retail
experience. He talks proudly of his employees,
many of whom have been at the store since it
opened. “Our customers appreciate the fact that
we load their purchases into their cars,” Gary said.
“That may seem like a little thing to some people
but it is just one of the many small things we do
which add up to a pleasant shopping experience.”
He interrupted an interview to talk with a
woman who needed advice on what to serve with
a particular entrée. He helped her with the
selection and accompanied her through checkout.
Later he explained that the woman is a regular
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Gary Bilder believes that customers at Lukas
Liquor Superstore in Ellisville deserve first class
service in addition to an extensive selection of
beer and other alcohol beverages.
“We provide service with a smile but we also
load each purchase into the owner’s car, we
conduct samplings and tastings so consumers
can know the characteristics of the beverages,
and we have experts on staff to help customers
choose their purchases,” Gary said.
Gary Bilder opened Lukas Liquor Superstore
at 15921 Manchester a block west of Clarkson
Road, almost seven years ago and, with 24,000
square feet, it is one of the largest package liquor
retailers in the Midwest. “Stores this large are
more common to the east and west coasts,” Gary
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Lukas Liquor Superstore
Sells First-Class Service
With Extensive Selections
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Tim Greco loads a customer’s purchase of Budweiser Select at Lukas Liquor Superstore in Ellisville.
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Gary Bilder stocks large quantities of Anheuser-Busch
beer at Lukas Liquor Superstore.