milan junior camp presentation

SPORT SEASON
2014 - 2015
www.acmilan.com
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
CONTACTS
MILAN JUNIOR STAFF
White Paper on Sport
[Commission of the European Communities –2007]
«Community must take account of the social,
educational and cultural functions inherent
in sport and making it special, in such a way
that the code of ethics and the solidarity
essential to the preservation of its social role
may be respected and nurtured. The
institutions have recognized the specificity
of the role sport plays in society, based on
volunteer-driven structures, in terms of
health, education, social integration, and
culture»
BEHAVIOUR
MODIFICATION
Sport has nowadays become a relevant social
phenomenon and we have the moral duty to change
its concept, to foster its practice and to take care of its
execution and delivery
SOCIAL
CIVIL
ECONOMIC
3
Sport and all its strictly connected physical activity have a direct
relationship with people’s health and wellness and are a relevant
factor for integration, socialization and the sharing of social culture.
Sport plays a central role in the education and training of young
people and should be considered as a lever for social values
development
PORT
AS SOCIAL INSTRUMENT
ty
High Fair Play Social Responsibili
Social Language
ifestyle
Impact
Brotherhood
Val ues
Education
L
W
e
ll
n
e
s
s
Media
Social I
Social Economy
P
Connector Sport Therapy
ntegration
discomfort & bullying
revention
Defining the concept of
sport Ethic
Enhancing the importance of the Sport Gesture
rather than the result
[preparation, competition, spirit, socialization, etc.]
Sport has to be de-structured to
recover and improve the REAL SPORT
by:
Passage from the concept of economic value to
Moral Values
Rediscovering values and Emotions
of sport practice
Teaching to Live in
the society
[cum-petere]
A
M
A
Win & Lose
Rivals
Agonism
SPORT
E
U
R
I
S
COMPETITION
Obsessions
Match fixing
Doping
The Football Club
LOCAL
ROOTS
DIFFERENT LEVELS
OF COMMUNICATION
PRODUCT
QUALITY
MEMBERS &
STAKEHOLDERS
SPORT
PROPOSAL
SPORT AS POLIFUNCTIONAL ELEMENT
Sport is therefore the only real cross-activity which is
addressed to everybody; it represents a world of
emotions that can significantly impact on different
contexts
Promotes models of
shared growth
A Responsible
Football Club
This special feature of Sport should be encouraged by trying
to involve every player in order to develop shared objectives.
Works in
team
Anticipates and understands
changes
Plays a
central role
in its own territory
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
CONTACTS
MILAN JUNIOR STAFF
What is about?
It’s the set of projects dedicated to the target under 18; it’s
aimed at their involvement in sports through the teaching of
football promoted by AC Milan and the preparation of all the
players involved.
Who is it for?
National and international Sport Clubs – both amateur and
professional – technicians and graduates in physical
education, Sport Federations, Institutions and Sponsors.
What is its mission?
The promotion of the AC Milan integrated method through
the sharing of a dialogical process amied at generation sport
culture, training and organizational excellence.
www.acmilan.com
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
MILAN ACADEMY
MILAN SOCCER SCHOOL
MILAN CUP
MILAN LAB
CONTACTS
MILAN JUNIOR STAFF
The AC Milan Academy was created as
a school that trains and updates all the
coaches involved in the individual
initiatives and Rossoneri activities. The AC
Milan Academy is nowadays seen as the
official AC Milan Centre of innovation &
development, formed by high qualified
Staff of teachers, physical-education
graduates,
psycho-pedagogues
and
trainers who work to promote Sport
Culture through soccer
AC Milan Academy’s aim is to develop a
Milan
Integrated
Methodology
which, through guidelines, technical
programs, films and dedicated materials,
supports thousands of coaches who daily
work for the educational and sporting
development of children.
U
Integrated Methodology
Technical-Tactical-Relational
Stakeholders
Growth Stages
Families
Dialogical Process
Coaches
Managers
i
Players
The AC Milan Academy is
attracted to the development of
dialogical project, which fosters
the launch of complex planning
using sport as the main tool for
social change, with specific
interest
in
the
effective
evaluation of such actions.
Referring
to
this
issue,
researches have been activated
for
the
promotion
of
competences
of
technical
profiles (trainers, instructors)
and management working in
sport
organizations
(Clubs,
Federations, Foundations)
Sports Clubs have the ethical
and moral duty to allocate
attention,
expertise
and
professionalism to their Youth
Sector, in order to make it grow
with human, social and sports
objectives. The Milan Academy,
through the AC Milan Junior
Projects, aims at contributing to
the growth of each child. In
order to become a real player,
children should have fun while
growing up and should be
educated in the sporting life
using their own reasoning skills:
the thinking players
14
The Thinking
Player
Technical Tactical Area
Coordinative/Motor Area
Conditional Area
Appreciate and feed each talent
Psyco-Pedagogical Area
Take into consideration each child’s
learning and interiorization ability
Feed Area
Area Portieri
15
The training of Coaches, Managers and
Parents can be considered as Milan Academy’s
strong point and the instrument through which
partners have the opportunity to know, analyze
and make own the AC Milan integrated
methodology. This is why Milan Academy staff
studied an innovative working plan structured
for the needs of all the stakeholders.
HE
MILAN ACADEMY
TRAINING COURSES
MEETINGS WITH
MANAGERS
GOAL KEEPERS
TRAINING COURSE
RESEARCH ROGRAMMES
A.C. MILAN YOUTH DEP.
1
Step #
MEETINGS WITH
PARENTS
GLOBAL EXPERIENCE
TRAINING COURSE (1 DAY)
2
Step #
INTEGRATED
METHODOLOGY
MILAN TIME
WEB TV
SPECIAL
EVENTS
+
3
Step #
MILAN ACADEMY
Coaching Staff
Internal
Training
40
1.070
Partner
Training
MEETINGS
200 Coaches
IN
MEETINGS
Coaches
M
E
T
MILAN ACADEMY
STORY
MEETINGS
250
Managers
M
E
T
Parents
IN
INVOLVED
MEETINGS
1.050
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
MILAN ACADEMY
MILAN SOCCER SCHOOL
MILAN CUP
MILAN LAB
CONTACTS
MILAN JUNIOR STAFF
The Milan Soccer School project offers a technical and
educational training which allows the affiliated amateur
company to assume a leading role in children’s sportive and
human growth.
AC Milan corresponds to the soccer School the role of
Educational Authority which, through football, generates and
promotes a different sport culture among children and
adults involved: technicians, managers and parents.
AC Milan supports the planning of football activities for the
under 18 target, it offers dedicated training to the technical
staff and promotes dialogue within and among the Company,
parents and institutions in order to spread sports values and
AC Milan’s
Some of the available tools:
The local presence of an AC Milan coach, training sessions
with the Milan Academy staff, a dedicated digital platform, a
manual and a rich library of exercises suggested by AC Milan,
leisure and sport events.
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Abruzzo
1
Basilicata
2
Calabria
2
85
Campania
7
Emilia Romagna
Friuli Venezia Giulia
3
25.000
0
Lazio
3
Liguria
27
Marche
0
Molise
0
Piemonte
900
Coaches trained
9
Puglia
4
Sardegna
150
2
Sicilia
6
Toscana
Managers involved
9
Trentino Alto Adige
1
Umbria
2
Veneto
Children
0
Lombardia
Valle d’Aosta
Football Club Affiliated
2.500
0
7
Parents met
AC Milan, with the international
Milan Soccer School project,
aims at exporting its ten-years
experience
in
managing
Academy abroad, offering a
customized
technical
and
educational path to satisfy both
the Club and the territory
needs.
The project is characterized by
an accurate selection of the
Partner – a Sports Club or a
Sports Event Company – and of
the place where the activities
will take place, in addition to
the strong connection which is
created and reinforced by
hiring an official AC Milan
coach.
The partner, with its leading
role in the market, develops
and promotes AC Milan
technical and methodological
model and is recognized as the
core of the different Milan
Junior activities such as Milan
Soccer
School,
technical
Training Courses, official Team
Camps and Milan Junior Camp
- some examples of the
activities organized by AC
Milan.
Poland
17
Football Club Affiliated
Lithuania
Japan (5)
Kuwait
Australia
Switzerland (2)
Perù
USA
Algeria
9.000
170
Coaches trained
Indonesia
Spain
Singapore
AMERICA
2
AFRICA
2
15
Managers involved
7
ASIA
5
EUROPA
OCEANIA
Children
1
Welcome
01
The first point of contact between AC Milan and the
Sports/Events Company comes from a careful and
detailed analysis of the partner and its target market;
the international Milan Soccer School becomes the
core of Milan Junior activities
Choice of
locations
Agreement
Testimonial
Brand
Identity
Training
02
An affiliated AC Milan coach will help the Company to
organize sports activities and to spread the Milan
Soccer School values ​and methodology
Permanent
coach
Kit
Methodology
Follow up
03
AC Milan training program continues on a dedicated
Digital Platform: the Company joins a community
which is active throughout the year in order to keep
sharing the methodology and growing together
Dialogical process
Values
Formation
24
AGREEMENT
TERRITORY
PARTICIPANT
AGREEMENT
The
agreement
concerns
the
organization by the contracting party
of the Soccer Courses in the three
sport season (July 1st – June 30th)
2014/2015,
2015/2016
and
2016/2017
The territory of the agreement is
constituted by the city where the
Soccer Courses take place
From
5 18
to
RELEVANT ASPECT
AGREEMENT
year olds
AC MILAN COACH
SALARY & HOSTING
KITS
For each sports season of the Term,
the contracting party undertakes to
buy the Kits adidas composed by
jersey, short and socks.
FLIGHT TIKETS
VISA
LOCAL TRANSPORTATION
- Football club affiliated with the
national
football
association
recognized by F.I.F.A. that organizes
the game of football in the same
Country; or
- Company that organizes sports
activities in the Country of its legal
headquarter and registered office.
Milan Coach’s work in the facilities
of the contracting party shall consist
in:
- a fixed work in the Soccer Courses,
generally
from
September to
June; or
- an occasional work in the Soccer
Courses, for five
successive
business days, for minimum four
months in each sport season
MONDO MILAN Museum
Store & Ticketing
CUCINA MILANELLO Restaurant
LED Wall
http://casamilan.acmilan.com/it
TRIBUNA GIOVANI
2.000 free tickets per match @ San Siro Stadium
95 Soccers schools invited
15.000 free tickets
CLAP
BANNER
FLAGS
VALUES
+
www.milanscuolacalcio.com
Official Clinic 2015
Milan Days 2015
To strengthen the partnership
CLINIC 2015
SPECIAL
EVENTS
AC Milan Education Portal
Milan Lab Junior
Official Milan Team Camp
NEW IDEAS
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TU
WE
TH
FR
SA
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TEAM CAMP
AC MILAN
DAY 1 – MONDAY
Arrive at Milan
Medical Check
DAY 2 - TUESDAY
Training at VISMARA - Youth Sector Sport Center
Visit at MILANELLO
DAY 3 - WEDNESDAY
Milan Lab Test
Training at VISMARA - Youth Sector Sport Center
Friendly Match
Leisure at Milan
DAY 4 - THURSDAY
Milan Lab Test
Training at VISMARA - Youth Sector Sport Center
Visit MONDO MILAN Museum
Official Store
DAY 5 - FRIDAY
It is a technical and tactical training week organized for children
of to the same age who want to live a real Milan experience at
the Vismara Sports centre, the heart of our academy.
The Team Camp, optimized according to athletes football level,
are planned not only to test the AC Milan teaching methods, but
also to promote the city of Milan and AC Milan itself
Training at VISMARA - Youth Sector Sport Center
Friendly Match
Leisure at Milan
DAY 6 - SATURDAY
Training at VISMARA - Youth Sector Sport Center
Match AC Milan Primavera
Leisure at Milan
DAY 7 - SUNDAY
Match AC Milan – SAN SIRO STADIUM
Departure from Milan
AC MILAN ACADEMY TEAM CAMP
live the real Red & Black experience in Milan
AC Milan organizes the “AC Milan Academy Team Camp”, a week of Training Sessions where all the activities are designed for all ages
and abilities and are optimized according to the different packages available in the program. The AC Milan Team Camp is addressed to
different organizations, among which
# Football Clubs
A fun way to live the real AC Milan experience: all the players will join our Milan
Academy staff and will be coached by our official trainers in the house of AC Milan
Youth Sector: the Vismara Sport Centre
# Milan Soccer Schools
Another way to consolidate the relationship between AC Milan and the AC Milan
Soccer School which offers all the players the chance to live the dream of being
coached in Milan
# Sport Tour Operator
An opportunity to combine a tour package in Italy (Milan & Rome) with a Training
Session that, keeping the high qualitative standard of the AC Milan Academy, can be
customized according to the needs of the clients
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
MILAN ACADEMY
MILAN SOCCER SCHOOL
MILAN CUP
MILAN LAB
CONTACTS
MILAN JUNIOR STAFF
DAY 1 – THURSDAY, JUNE 11 2015
Registration
Opening Ceremony
DAY 2 – FRIDAY, JUNE 12 2015
Tournament – Round Phase
It is the official Rossoneri tournament certified by the Italian
Football Federation; it represents an important opportunity to
strengthen the partnership between AC Milan and the
Companies affiliated to the Milan Football School project
DAY 3 – SATURDAY, JUNE 13 2015
Tournament – Round Phase
DAY 4 – SUNDAY JUNE 14, 2015
Tournament – Final Phase
Awards Ceremony
The tournament is going to take place on Friday the 12th,
Saturday the 13th and Sunday the 14th of June at the Vismara
Sports Centre
MO
TU
WE
TH
FR
SA
SU
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SAVE THE DATE
96 teams, representing the project affiliated companies, will
celebrate the end of the 2014/2015 season by living a
recreational and sportive experience in the Youth AC Milan
House
40
96
1.500
150
6.000
SOCCER SCHOOLS
CLUBS
KIDS
COACHES
ADULTS
Ceremony (CEO)
MILAN CUP
STORY
Tournament & sponsor initiatives
Finals & Awards
[5-13 Years Old]
2014
Play video
Spot video
Sampling
ADV
http://www.milancup.it
VALUES
IDENTITY
More than 1,500 children from the Milan
Soccer Schools celebrate the end of the
season by living three days of football
and fair play
Each Company, with its own colors and
social values, represents and promotes
its origins
VERIFICATION
It is the real testing ground to promote
Sports Culture during a passionate
tournament. Athletes, coaches and
parents are both actors and witnesses to
the AC Milan approach
COMPARISON
It all comes from the sharing of healthy
values and Sports principles among
parents, managers, technicians and
children
34
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
MILAN ACADEMY
MILAN SOCCER SCHOOL
MILAN CUP
MILAN LAB
CONTACTS
MILAN JUNIOR STAFF
Step 1
Test
Milan Lab Junior, thanks to a significant set of
data, collected through specific non-invasive
tools, allows to constantly monitor children’s
health.
Data Entry
ACM Lab
Step 2
Individual Report
With the goal of spreading appropriate
behavior and healthy habits and to support
children’s health management, AC Milan has
decided to extend the Milan Lab know-how
also to target under-18.
Goals
Step 3
Internal Analiyis SCM
i)
ii)
iii)
iv)
Add Value to the AC Milan Soccer School
Increase the quality of the AC Milan Soccer School
Monitor players through time
Gathering data
Step 4
Milan Lab’s Staff Analysis
PC
Report
12.320
TEST
BodyMetrix
% Body Fat Analysis
Dynabiopsy
Muscular Status, Dynamic
& Neuromuscolar
Analysis
MiniCardio
Atlethic Tests
Heart Rate Variability
3.886
KIDS TESTED
>13.000
REPORTS
ASSUMPTION
SPORT AS SOCIAL INSTRUMENT
WHO WE ARE
AC MILAN JUNIOR PROJECT
CONTACTS
MILAN JUNIOR STAFF
Milan Entertainment Srl
Via Aldo Rossi 8, 20149 Milano
Silvio Broli
AC MILAN Junior Project
T [+39] 02 62284544
[email protected]
Milan Entertainment Srl
Via Aldo Rossi 8, 20149 Milano
Alessandro Gianni
AC MILAN Junior Project
T [+39] 02 62285639
[email protected]
Thank You
#alwaysacmilan