INTRODUCING THE OTTERBOX LINEUP FOR iPHONE 6s FOR

iPHONE 6s
INTRODUCING
THE OTTERBOX LINEUP FOR iPHONE 6s
FOR INDIRECT CHANNEL
CONFIDENTIAL TO OTTER PRODUCTS
iPHONE 6s
TABLE OF CONTENTS
Certified Drop+ Protection
3
Defender Series
5
Commuter Series
7
Symmetry Series
9
Strada Series
11
Alpha Glass
13
Portfolio
15
2
iPHONE 6s
OTTERBOX
CERTIFIED
+
DROP
PROTECTION
OBJECTIVE
• Use Certified Drop+ Protection as the overarching
campaign to drive the difference between OtterBox and
our competition
• This program is designed to drive sales by differentiating
and growing our visibility as the most protective case in
the market
STRATEGY
• Support our position in the marketplace as the “No. 1
most-trusted case brand in smartphone protection*”
• Deliver peace of mind that each case design is rigorously
tested to provide ultimate protection
• Drive home our brand promise — “engineered
confidence” in a compelling way
• Create a consistent protection message throughout our
product line
• Empower and instill consumer confidence in our brand
TACTICS
• Deliver consistent messaging around our protection
message at all consumer touch points
• Develop a go-to market plan that educates the
customer/consumer on OtterBox protection
• Create an official certified OtterBox protection seal of
approval
• Utilize the voice of the customer through protection
testimonials to add authenticity to the program
• Create “influence the influencer” sales training program
*Source: The NPD Group/U.S. Consumer Tracking Service, 1/2012 - 12/2013
3
iPHONE 6s
OTTERBOX
MAKES THE CASE+ FOR
CERTIFIED DROP PROTECTION
At OtterBox, we have a team of engineers who are passionate about crafting great
products. Our tireless development and design efforts have resulted in 300 patents.
We test each design and material to make sure that products you need stand up to
your daily life. Each design goes through an average of 238 hours of testing across
24 different tests.
+
+
+
TESTED BY US.
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
Drop Test
Abrasion Test
Thermal Shock Test
UV Test
Holster Test
Camera Test
High Temp & Humidty Test
Cold Storage Test
Hand Lotion Resistance Test
Makeup Resistance Test
Jeans Pocket Test
Ambient Light Sensor Test
Proximity Sensor Test
Fingerprint Sensor Test
NFC Connectivity Test
BUILT FOR YOU.
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
þ
Insertion Removal Test
Our consumer testimonials showcase everything we work hard to protect.
Button Compatibility Test
Port Compatibility Test
“I was leaving the bank on my
“...while riding on the Corolla Indy Kart
Fit Test
motorcycle and hit a couple bumps in
racetrack, my iPhone 6 flew out of my
Call Audio Test
the road. My iPhone came out of my
car skidding across the race track! I
Voice Command Recognition Test
pocket, landing 75 ft from where it first
wasn’t aware until after the race end-
Loudspeaker Test
fell... I could not believe that not only
ed but when we found it, my phone was
Touchscreen Compatibility Test
was the screen in one piece but I could
completely fine, not even a scratch!!!”
Switch Compatibility Test
only see one place on the case where it
Purse Test
had hit and that was a small scuff.”
Cavi Wipe Test
Purell® Wipe Test
Rubbing Alcohol Test
Cross-Cut Adhesion Test
Sweat Test
Ken
“Just flew off the top of mom’s car on 400.
“After crashing into the concrete
wall on a bike ride, my phone was
in much better shape than I was.
Bounced off the road onto the side. Still
I’m positive I would have had to
works, not busted. Love this case, would
purchase a new phone had it not
not have my phone without it!”
been for the Otterbox case.”
Samantha
The OtterBox name and OtterBox trademarks
are the property of Otter Products, LLC,
registered in the U.S. and other countries.
Cathy
Deb
“The testimonial shared is an individual experience, sent to us by a customer of Otter Products, LLC. It may not reflect the
typical purchaser’s experience, nor is it intended to represent or guarantee that anyone will achieve the same or similar
results. Warranties applicable to our products can be found at: https://www/otterbox.com/en-us/warranty-full.html”
4
iPHONE 6s
RUGGED
PROTECTION
Defend your device against drops, dirt and
scrapes with Defender Series. Combining an
internal shell, outer slipcover and touchscreen
scratch protector, Defender Series deflects
the action and accidents that come your way
every day. Plus, the included holster doubles as
a kickstand for hands-free viewing. Defender
Series — because life happens!
5
iPHONE 6s
THREE-LAYER
DESIGN
OTTERBOX CERTIFIED DROP+ PROTECTION
• #1 most trusted brand in smartphone protection*
• Tested by us: 24+ tests and 238+ hours of testing
• Built for you: day in, day out — your device is protected
RUGGED, FULL-COVERAGE CASE
• Triple-layer defense: inner shell, outer slipcover and touchscreen protector
• Screen protection: built in to keep your brilliant display flawless
• Port covers: stop dirt, dust and lint from getting into jacks and ports
SCRATCH
PROTECTION
FUNCTIONAL DESIGN
• Holster: works as a belt clip and a hands-free kickstand
• Protection: guards against rough drops, scrapes, bumps, dust and grime
• Mix-n-Match: combine different layer colors to create a unique look
iPHONE 6s
$59.95
iPHONE 6s DESIGNS
*Source: The NPD Group/U.S. Consumer Tracking Service, 4/2014 – 03/2015
Shown on iPhone 6
MSRP
$49.95
OPTIONAL
BELT CLIP
iPHONE 6s
ON-THE-GO
PROTECTION
You don’t have time to precision pack your briefcase.
So pack along Commuter Series — the slim, sleek case
that fits into any pocket, purse or bag. Featuring two
tough layers — an internal slipcover and exterior shell —
Commuter Series keeps your smartphone safe from
drops, bumps, dust and life on the go.
7
iPHONE 6s
PRECISON
FIT
OTTERBOX CERTIFIED DROP+ PROTECTION
• #1 most trusted brand in smartphone protection*
• Tested by us: 24+ tests and 238+ hours of testing
• Built for you: day in, day out — your device is protected
SLIM, TWO-LAYER CASE
• Slim design: sleek profile easily slips into pockets and purses
• Dual-layer: soft inner and hard outer layers absorb and deflect impacts
FUNCTIONAL DESIGN
• Port covers: block out dust, dirt and pocket lint
• Screen protection: self-adhering screen film guards against scratches
• Mix-n-Match: combine different layer colors to create a unique look
$34.95
iPHONE 6s
*Source: The NPD Group/U.S. Consumer Tracking Service, 4/2014 – 03/2015
Shown on iPhone 6
MSRP
LAYERS OF
PROTECTION
SLIM
DESIGN
iPHONE 6s
SLEEK
PROTECTION
With Symmetry Series, thin equals tough. Featuring an
ultra-slim profile and OtterBox Certified Drop+ Protection,
Symmetry Series stays true to your phone’s sleek design
— and we stay true to our promise of protection. Plus, with
the array of colors, graphics and clear choices, your phone
is always dressed to impress.
9
iPHONE 6s
ULTRA SLIM
ONE-PIECE DESIGN
OTTERBOX CERTIFIED DROP+ PROTECTION
• #1 most trusted brand in smartphone protection*
• Tested by us: 24+ tests and 238+ hours of testing
• Built for you: day in, day out — your device is protected
STYLISH, ULTRA-SLIM CASE
• Ultra-slim: sleek profile follows your phone’s precision lines
• Unlimited style: take your pick from an array of solid and clear options
– Solid: colors and graphics show off your style
– Clear: clear cases show off your device
SINGLE LAYER,
ONE-STEP INSTALLATION
FUNCTIONAL DESIGN
• Sleek design: slips easily in and out of pockets and purses
• Screen bumper: raised, beveled edge helps protect the touchscreen
• Easy installation: one-piece case slips on and off your device in a flash
MSRP
$39.95
A LL iPHONE 6s SKUs
*Source: The NPD Group/U.S. Consumer Tracking Service, 4/2014 – 03/2015
Shown on iPhone 6
OTTERBOX CERTIFIED
DROP+ PROTECTION
iPHONE 6s
CRAFTED
PROTECTION
Sophisticated protection and timeless style come together
with Strada Series. Combining a folio, a cardholder and
a protective shell, Strada Series is the only leather
smartphone case with OtterBox Certified Drop+ Protection
built right in. Strada Series challenges the run of the mill
by combining three pillars of smartphone case design:
protection, style and function.
11
iPHONE 6s
SLIM
DESIGN
OTTERBOX CERTIFIED DROP+ PROTECTION
• #1 most trusted brand in smartphone protection*
• Tested by us: 24+ tests and 238+ hours of testing
• Built for you: day in, day out — your device is protected
GENUINE
LEATHER
STYLISH, GENUINE LEATHER
• Genuine leather: stylish, protective and soft to the touch
• Slim profile: pocket-friendly profile slips in and out of pockets with ease
• Leather folio: folds over touchscreen for added protection
• Card slot: vertical slot secures card or cash
FUNCTIONAL DESIGN
• Easy install: case slips on and off in a flash
• Magnetic latch: secures folio in both closed and open positions
SCREEN
COVER
• Volume control: easily adjust volume with case open and closed
iPHONE 6s
*Source: The NPD Group/U.S. Consumer Tracking Service, 4/2014 – 03/2015
Shown on iPhone 6
MSRP
$49.95
iPHONE 6s
Alpha Glass
FORTIFIED
PROTECTION
Protect your touchscreen against scratches and scrapes
with Alpha Glass. Fortified, anti-shatter glass defends your
display — reactive touch retains sensitivity. Plus, you get
options: Crystal Clear for immaculate clarity, or Privacy
Glass for ultimate discretion.
CONFIDENTIAL TO OTTER PRODUCTS
iPHONE 6s
Alpha Glass
EXCLUSIVE FEATURES
• Fortified: anti-shatter glass defends your touchscreen
• Flawless: maintains pristine image quality
• Reactive: retains touchscreen responsiveness
• Anti-shatter: fortified to avoid scratches, splinters and shatters
CRYSTAL CLEAR FEATURES
• Immaculate: preserves touchscreen vibrancy, sharpness and clarity
PRIVACY GLASS FEATURES
MSRP
Shown on iPhone 6
• Privacy: conceals display from side views for ultimate discretion
$34.95
iPHONE 6s CLE A R
$39.95
iPHONE 6s PRI VACY
iPHONE 6s
Portfolio
HAPPY WAVES
CANDIED DOTS
BLACK
GLACIER
HIBISCUS FROST
SEACREST
INDIGO HARBOR
FIRE WITHIN
Black
White/Gunmetal Grey
White/Hibiscus
MSRP $49.95
Whisper White/
Light Teal
Royal Blue/Admiral Blue
MSRP $49.95
Sleet Grey/
Scarlet Red
Sage Green/Light
Teal/Happy Waves
White/Hibiscus Pink/
Candied Dots
MSRP $49.95
MSRP $59.95
MSRP $59.95
MSRP $49.95
REALTREE XTRA
REALTREE MAX 5
REALTREE XTRA PINK
Blaze Orange/Black
Blaze Orange/Black
White/Gunmetal Grey
MSRP $59.95
MSRP $59.95
MSRP $59.95
MSRP $49.95
MSRP $49.95
NFL – 32 TEAMS AVAILABLE
MSRP $59.95
MSRP $59.95
MSRP $59.95
BLACK
GLACIER
INK BLUE
AQUA SKY
NEON ROSE
PURPLE AMETHYST
PINK SHADOW
Black
White/Gunmetal Grey
Aqua Blue/Light Teal
MSRP $34.95
MSRP $34.95
Admiral Blue/
Dark Deep Water Blue
Whisper White/
Blaze Pink
Periwinkle Purple/
Liberty Purple
Hibiscus Pink/
Gunmetal Grey
MSRP $34.95
MSRP $34.95
MSRP $34.95
MSRP $34.95
MSRP $34.95
15
iPHONE 6s
Portfolio
BLACK
GLACIER
DAMSON BERRY
TEAL ROSE
Black
White/Damson Purple
MSRP $39.95
Damson Purple /
Blaze Pink
Blaze Pink/Aqua
MSRP $39.95
MSRP $39.95
MSRP $39.95
BLUE PRINT
Deep Water/
Slate Grey
SORBET CRYSTAL
SCARLET CRYSTAL
ROYAL CRYSTAL
Black/Black
Clear/Hibicus Pink
Clear/Scarlet Red
Clear/Royal Blue
Gridlock/Slate Grey
MSRP $39.95
MSRP $39.95
MSRP $39.95
MSRP $39.95
MSRP $39.95
SADDLE
Black
Maroon
Brown
MSRP $49.95
MSRP $49.95
MSRP $49.95
FLORAL POND
Eden/Aqua
Aqua/Light Teal
Floral Pond/Aqua
MSRP $39.95
MSRP $39.95
MSRP $39.95
POPPY PETAL
Poppy Petal/
Damson Purple
MSRP $39.95
GRIDLOCK
CLEAR
PRIVACY
Crafted Protection
Alpha Glass
CHIC REVIVAL
AQUA DOT
MSRP $39.95
BLACK CRYSTAL
NEW MINIMALISM
EDEN TEAL
MSRP $34.95
MSRP $39.95
16