www.lisacocuzzapr.com www.itsaglamthing.com

MEDIA
KIT
Thank you for inquiring about Lisa Cocuzza PR and It’s a Glam Thing.
At Lisa Cocuzza PR we are much more than mere matchmakers between our clients, the media and the public.
With client satisfaction as our main priority, we pride ourselves in offering a unique service to our clients that
combines the power of television with our public relation campaigns that is unparalleled in the industry.
We look forward to working with you to gain valuable exposure for your product and brand.
www.lisacocuzzapr.com ◆ www.itsaglamthing.com
MEDIA K I T
Pick Your Package
Be
Seen
Get
Noticed
• Introduction of brand to Lisa Cocuzza’s personal contacts in the media including, but not limited to, newspaper,
consumer and trade magazines, television and segment producers, radio, select blogging communities, online
publications, syndicates and freelance writers. Services will include introduction of client web addresses, social
media outlets, product image(s) logo and press blurbs. Media categories include women’s interest, beauty, health,
travel, spa, home, men’s publications, business, family interest and bridal in the US and Canada, as appropriate.
• Preparation of press releases
• Preparation of media pitches and press blurbs
• Disseminate press releases, media pitches, press blurbs via a Personal email to our media contacts (no media blasts).
• Assist client with all pertinent information needed for shipment of product samples.
• Our clients will be included in our Twitter, Facebook and Blog posts monthly.
• Notify client of Hollywood Celebrity event and gifting opportunities
• Prepare and email each client a monthly report outlining all press placements as they are published and hit the
news stands.
• Introduction of brand to Lisa Cocuzza’s personal book of contacts in the media including, but not limited to, newspaper,
consumer and trade magazines, television and segment producers, radio, select blogging communities, online publications,
syndicates and freelance writers. Services will include introduction of client web addresses, social media outlets, product
image(s) logo and press blurbs. Media categories include women’s interest, beauty, health, travel, spa, home, men’s
publications, business, family interest and bridal in the US and Canada, as appropriate.
• Preparation of press releases
• Preparation of media pitches and press blurbs
• Disseminate press releases, media pitches, press blurbs via a Personal email to our media contacts (no media blasts).
• Assist client with all pertinent information needed for shipment of product samples.
• Our clients will be included in our Twitter, Facebook and Blog posts monthly.
• Notify client of Hollywood Celebrity event and gifting opportunities.
• Notify client of TV audience gifting opportunities.
• Notify client of NY and LA press events.
• Notify press of any client trade show participation.
• Distribute all placements and special event news to clients social media group.
• Alert press contacts about upcoming events, trade shows, parties, magazine features, TV, etc. for the our clients brand.
• Prepare and email each client a monthly report outlining all press placements as they are published and hit the news stands.
Stand
Out
• Introduction of brand to Lisa Cocuzza’s personal book of contacts in the media including, but not limited to, newspaper,
consumer and trade magazines, television and segment producers, radio, select blogging communities, online publications,
syndicates and freelance writers. Services will include introduction of client web addresses, social media outlets, product
image(s) logo and press blurbs. Media categories include women’s interest, beauty, health, travel, spa, home, men’s
publications, business, family interest and bridal in the US and Canada, as appropriate.
• Preparation of press releases
• Preparation of media pitches and press blurbs
• Disseminate press releases, media pitches, press blurbs via a Personal email to our media contacts (no media blasts).
• Organize any new product testimonials to include in press blurbs
• Disseminate expert quotes to media contacts.
• Continue Client focus on branding and appropriate products
• Assist client with all pertinent information needed for shipment of product samples.
• Our clients will be included in our Twitter, Facebook and Blog posts monthly.
• Client’s logo together with web site links, images, and description will be added to our affiliate company web site, “It’s A Glam
Thing”, www.itsaglamthing.com.
• Notify client of Hollywood Celebrity event and gifting opportunities.
• Notify client of TV audience gifting opportunities.
• Introduce and reintroduce clients brand to additional celebrities
• Notify client of NY and LA press events.
• Notify press of any client trade show participation.
• Distribute all placements and special event news to clients social media group.
• Alert press contacts about upcoming events, trade shows, parties, magazine features, TV, etc. for our clients brand.
• Prepare and email each client a monthly report outlining all press placements as they are published and hit the news stands.
MEDIA K I T
WEBSITE/BLOG
STATS
SOCIAL STATS
itsaglamthing
Demographics:
Women 85 %
Men 10 % Teens 5 %
lisacocuzzaiagt
Average Income: $65,000
Age: 30 - 65
itsaglamthing
Viewership Reach Monthly:
2 Million
Giveaway Entries Monthly:
itsaglamthing
15,000
Newsletter Subcribers:
Page Views Monthly:
500,000
Unique Visitors Montly:
20,000
Average Time on Site:
5:56 minutes
100,000
MEDIA K I T
About Lisa Cocuzza
Lisa Cocuzza founder of Lisa Cocuzza PR and It’s a Glam Thing is a publicist and writer. Lisa has developed
and implemented PR campaigns for beauty, fashion, fitness and individuals in the USA, the UK and Canada.
She is also a regular contributor to Ms. Fitness magazine with her own column titled “Glam Boutique”. Lisa
travels throughout the USA visiting trade shows such as, Premiere Orlando, Cosmoprof North America, IBS
New York, The California Gift Show, America’s Beauty Show and The International Salon & Spa Expo where
she reports from the show floor. Lisa and her glam team are also regular attendees at several Los Angeles
and New York industry VIP events.
As a former beauty product business owner, Lisa has always had a passion for fashion and beauty. She
entered the public relations field when she began handling PR for her own company. Through this endeavor
she secured and built lasting relationships with editors of major consumer and trade publications and has
built a reputable name for herself in the industry. As part of her monthly PR campaigns she has successfully
placed her clients products in several national magazines such as Redbook, Allure, Woman’s Day, Lucky,
Prevention, Woman’s World, Essence, Ms. Fitness and Self to name a few. Her clients also regularly appear in
trade publications such as Nails, Nailpro, Launchpad, OTC, Dayspa, American Spa and more!
Lisa was born and raised in Providence, Rhode Island but soon found herself living in Los Angeles,
California where she resided for over 20 years and built solid relationships with celebrities and celebrity
publicists adding to the overall appeal of her services.
As an added benefit and additional arm to her flourishing PR business, Lisa began It’s a Glam Thing for
companies looking for introductions into the mass market and some quick hype to brand and propel their
products forward. It’s a Glam Thing was an instant success and is responsible to this day for putting Lisa
Cocuzza PR clients competitively on the map and in business! In addition to television representation by a
team of beauty, fashion and lifestyle experts and hosts It’s a Glam Thing also provides swag bags for VIP
events and gift baskets for magazine, newspaper and online giveaways. Through this, Lisa has created a “Win
Win” situation for both the company and the consumer by allowing brands to get the exposure and brand
recognition that they need and for the consumer and/or event attendee to get some great swag to try, spread
the word about and share on their social media outlets. Lisa creates relationships for her PR clients and It’s a
Glam Thing sponsors with celebrities, editors and consumers which is the perfect recipe for success!
As It’s a Glam Thing business continued to evolve, Lisa recruited a team of industry experts and
professionals to further grow the It’s a Glam Thing brand. In addition, she created Get Glam TV where
she has produced celebrity beauty and style webisodes. Lisa enjoys being behind the scenes contributing
to and watching the continued success of her clients, the It’s a Glam Thing sponsors, brands and her team
members.
MEDIA K I T
Televsion Appearances &Publications
MEDIA K I T
Words From Our Clients...
“OMG, I just saw the clip - it’s amazing, as always with you!!! Thank you so much.” Deborah Kerner, Publicist
“It is always great to have her (Enya) back. We love her” Jamarcus Gaston, Studio 62 SC
“I thought it went really well. Julee Ireland did a great job. We had a very busy show and she was wonderfully patient.”
Kimberly Kapilovic, Producer Sonoran Living Live
“She (Elizabeth) really fits in well with our hosts” Kristina Smith Producer Your Carolina with Jack and Megan
“She (Annie) did a great job as usual”, Lisa Rau Producer Studio 10 Tampa
“I was so thankful to have the It’s a Glam Thing TV segment pre taped for our little “lifestyle show emergency.” Janine
Garner, IndyStyle Wish TV
“This turned out great!” - Christine Burke, CHIC BUDS regarding CHIC BUDS appearance on It’s a Glam Thing TV.
“We loved the segments this month.” - Alexis Amezquita, Producer Arizona Midday
“Oh my gosh! Thank you! This is awesome!!! THANK YOU!!” Sabrina Russo, Vienne Milano regarding Vienne Milano
stockings on It’s a Glam Thing TV.
​“Fantastic Job” Erica Parker, Michael Todd True Organics regarding their product featu​re on It’s a Glam Thing TV.
“I am so happy with this segment” - Marco Norma, YoBrush Founder
“Amazing job with our clients product. Thank you so much” Lindsay Eskenazi, Publicist
“Thanks Lisa for the great promo and call out for my new book,” Dr. Ava Cadell
“The segment was great. Thank you. And we even got orders!” Aaron Fader, Consultant OBEDO
“Very nice segment. Kudos to It’s a Glam Thing. Thanks you for including TatJacket,” Howard Horowitz, Founder TatJacket.
“Everything was amazing! Please keep us in mind for any future segments, projects, articles, needs, etc. She was (Dawn)
really terrific! Kim Livengood, Tervis
“I just wanted to say thank you so much for featuring us in the two TV features last week. You did a fantastic job and we
really appreciate it!” Angie Zigrossi, Envirosax
“What a great segment. Thank you for including Laura Ashley.” Allison Olmstead , publicist
“Thank you so much for the feature...love it!!.” Christy Parry,Keysockslam
“What an awesome segment featuring Blo and Go. The It’s a Glam Thing gals are such pros and do a fabulous job presenting
this and other products for TV audiences.” The Blo and Go team
“Thank you for including us in your segment. We were very happy to be a part of it,” Adrienne McNicholis, Food Huggers
MEDIA K I T
Contact and Other Services
We are truly a unique boutique public relations company because
we’re the only PR company in the industry with a built in sister
company that specializes in television broadcasts and blogging by
a team of Beauty, Fashion and Lifestyle experts.
Here are a few of the other services that we offer.
Feel free to call or email us directly for more information.
Brand Ambassador
Trade Show and Commercial Spokesperson
Television Campaigns
Editor Gift Baskets, Gifting Suites and Giveaways
Sponsored Posts
Blog Product Reviews
Consulting
Advertising
Contact Lisa Cocuzza PR™ ◆ It’s a Glam Thing ®
P: 818 ◆ 795 ◆ 6449 E: [email protected]