Irish Wedding Traditions…Favorite Apps and more…

Transcription

A publication inspired by the
Association of Bridal Consultants
May/June 2011 Volume 1 Issue 2
the publication for wedding planners, professionals, and designers
Fabulous Tented Weddings…Economic Outlook…
Savvy Ceremony Insight…Irish Wedding Traditions…Favorite Apps and more…
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Business of Brides Nov. 6-8, 2011: Be Charmed by Grace and Dazzled by
Diann in Baltimore……………………………………………………………………………………………… 13
Mark your calendars for the most impressive ABC national conference
yet! Learn about keynote speakers, special sessions, breakouts, the
venue, side trips, and registration.
Table of Contents
9
© elegant occasions
Features
Tented Weddings: Canvas Creations from “Easel” to Aisle……………………… 9
Rental industry experts and ABC members share their tips on turning
tented weddings into masterpieces.
Departments
Real Wedding—Indiana… ………………………………………………………………………………… 15
Experience the wedding that earned planner Monica Richard and
her team the ISES local awards for “Best Wedding Over $200,000”
and “Best ISES Team Effort.”
Real Wedding—Kansas……………………………………………………………………………………… 17
Eight ABC members teamed up to create a warm and cozy winter
wedding for a Kansas couple.
15
© Paul Versluis Photography
Wedding Economy Requires a Watchful Eye… ………………………………………… 27
The state of the economy for the wedding industry has mirrored that
of the United States’ economy over the past several years. But there is
room for hope. Find out more and get tips for business survival.
© heather miles photography
Copyright and Usage Licenses: Staying on the Right Side of the Law……… 23
Who owns copyright? What photos of your events and products can
you legally use to promote your business? Find out in this basic primer
on copyright.
17
ABC Member Best Practices…………………………………………………………………………… 31
What are the hottest apps for planners and vendors? Find out what
ABC members use in their businesses.
Columns
ABC Member Insight: Sandra M. Monahan, MBC™,
Certified Life-Cycle Celebrant®……………………………………………………………………… 25
How to work with the venue, find officiants, and ensure ceremony
success for your bride and groom.
Master Bridal Consultant Profile: Brigid Horne-Nestor, MBC™… ………… 29
© john ryan photography
International: Níl Aon Leigheas Ar An Ngrá Ach Pósahd
The Only Cure for Love Is Marriage……………………………………………………………… 21
The Irish culture is rife with rituals and traditions. Discover everything from
the significance of the placement of the child of Prague the night before
the wedding to the reason the celebration extends to the wee hours.
21
In Every Issue
ABC President’s Letter… ……………………………………………………………………………………… 7
Editor/Publisher’s Letter… ………………………………………………………………………………… 7
Association of Bridal Consultants Meetings & News……………………………… 18
Advertiser’s Index… …………………………………………………………………………………………… 34
Association of Bridal Consultants Code of Ethics
Our ABC members agree to:
• represent each client fairly and honestly, providing all agreed-to services in a timely and cost-efficient manner.
• establish reasonable and proper fees for services and provide written estimates to each client.
• use honest, factual advertising.
• deal with employees and clients fairly, in an unbiased manner.
• disclose to clients any payments received from suppliers.
• operate an establishment that is a credit to the community.
Wedding Planner Magazine
5
Creative Director Nancy Flottmeyer, PBC™
Art Designer Nancy Flottmeyer, PBC™
Contributing Writers
Elise Enloe, MBC™
Beth Erickson
Tara Fay
Howard Kier
Sandra Monahan, MBC™
Bonnie Pickett
Proofreader Bonnie Pickett
Sales Director Dena Davey
Photography Domenic Burello
Elegant Occasions
Essenza Studio
Heather Miles Photography
John Ryan Photography
Leppert Photography
Matthew J. Wagner Fine Photography
Magical Moments Photography
Mueller Photography
olivejuicestudios.com
Olivier Kpognon Photography
Ovationimages.com
Paul Versluis Photography
Photography by Leanna
Rachael Waring of Living Photography
Wedding Planning Magazine, a publication inspired by the
Association of Bridal Consultants, is published bi-monthly
by Wedding Planner Magazine LLC, 400 Main Street,
La Crosse, Wisconsin 54601. Phone: 608.796.2257.
Fax: 608.796.2253. E-mail: [email protected].
Visit: www.weddingplannermag.com.
Copyright 2011 Wedding Planner Magazine LLC. All rights
reserved. No part of this publication may be reproduced
without written permission from the publishers.
Wedding Planner Magazine does not necessarily endorse
the claims or contents of advertising or editorial material.
Printed in the U.S.A.
For advertising information: 727.430.7251 or e-mail
[email protected].
by the
A publication inspired
Consultants
Association of Bridal
Volume 1 Issue 2
May/June 2011
Cover: © olivejuicestudios.com.
the publication for
wedding planners,
designers
professionals, and
…
s…Economic Outlook
more…
Fabulous Tented Wedding
s…Favorite Apps and
…Irish Wedding Tradition
Savvy Ceremony Insight
Wedding Planner Magazine ISSN 21603286 is published
bi-monthly by Wedding Planner Magazine LLC, 400
Main Street, La Crosse, Wisconsin 54601. Circulation is
4,000. Advertising is accepted; corporate ABC members
receive a discount on rates. Annual subscriptions
are $24. Periodical postage paid at La Crosse, WI and
pending additional entry at Eau Claire, WI. Postmaster
send changes to Wedding Planner Magazine, 400 Main
Street, La Crosse, WI 54601.
There is some positive news on the economic front,
as highlighted in The Knot’s 2010 wedding industry
survey and The Wedding Report, Inc. Brides continue
to spend and it looks as though the trend is upward,
between $20,000-$26,000 plus. In The Knot survey,
While these expanding
wedding budgets are a positive for our industry, it also
means the time to act is now. Stay on top of trends.
Read books and blogs. Go to ABC meetings, events,
and conferences. Learn from the experts and continue
to grow. But above all, be sincere and be yourself. You
have skills that no one else can offer.
David M. Wood, President
Publisher’s/Editor’s Letter
“I love the ‘new’ Wedding Planner Magazine!”
That is the consistent feedback we are hearing on
the premier issue. We are awed by your kudos and
excitement. You inspire us to continue striving for
excellence and building a publication of value for
wedding industry professionals.
Wedding Planner Magazine depends on your
readership and your ideas. When we meet to plan each
issue, we review article suggestions from members,
business and industry trends, and ideas and news from
the Association of Bridal Consultants. For this issue,
we also considered the approaching season, which is
why we turned our focus to tented weddings. Inside
these pages, you’ll see stunning visuals of creative
tented weddings that transport guests to another
world. ABC experts like David Yargus and Deborah
Beggs from Classic Party Rental, Pam Peplinski from
Karl’s Event Services, and Kim Horn, MBC™, Arizona
state coordinator, will share the latest tented wedding
trends as well as tenting terms and preparation tips for
your vendor meeting. Plus, you’ll find Real Weddings
and a profile of Master Bridal Consultant Brigid HorneNestor of Cincinnati. You’ll also learn about the state
of the economy for wedding industry professionals,
photography copyright issues, customs and culture of
Irish weddings, and more.
g
Editor Beth Erickson
Olivier Kpognon Photography
Publishers Nancy Flottmeyer, PBC™
David Wood
less than one-third of the
brides said the economy
was impacting their wedding
spending, an improvement
versus 2009. The average
amount spent per guest
remained the same. You can
learn more about the state of
the economy in this issue.
Nancy Flottmeyer, PBC™
Publisher/Creative Director
[email protected]
muellerphotography.net
Volume I Issue 2
May/June 2011
At press time in mid-April, we were still receiving
news from Japan on their earthquake, tsunami,
and nuclear hardship. The Association of Bridal
Consultants (ABC) has more than 100 members in the
island nation, and we are keeping the lines open with
our ABC country manager, Yoshi Kohara, to learn
how we can best help. Please stay tuned for more
communication from ABC on this. Our members
stand ready to assist our fellow wedding planners in
Japan, and to help any weddings wishing to still take
place, but in alternate locations. We have postponed
our planned feature on Japanese wedding customs
until a future issue. Our thoughts and prayers
continue to be with the people living in Japan at this
difficult time.
muellerphotography.net
President’s Letter
With your enthusiasm, ideas, and interest, Wedding
Planner Magazine continues to grow. You can now find
us on the web at www.weddingplannermag.com. As
always, tell us what you think.
Beth Erickson
Editor
[email protected]
7
www.weddingplannermag.com
follow us @wedplanmag
Ask your state and country coordinators for the username and password to download the current issue.
8
f e at u r e
Tented Weddings:
Canvas Creations from “Easel” to Aisle
by Beth Erickson PHOTOgraphy OLIVEJUICESTUDIOS.COM
Just as an artist’s canvas is stretched on its frame and primed
for paint, so, too, is the canvas of a tent—awaiting only resolute brushstrokes and blushes of color to transform it from blank to beautiful.
with the right linens, props, furniture, flooring, and more. “Each bride
has her own needs, vision, and budget that make each event distinctly
different,” says Peplinski.
“Unlike using an existing banquet facility, a tent can be considered
a bride’s blank canvas,” says Pam Peplinski, director of marketing
for Karl’s Event Services, based in Oak Creek, Wis. Banquet facilities
carry the limitation of pre-existing décor. With a tent, brides have the
option to choose not only the style of tent, but the type and color of
flooring, lighting, sidewall, ceiling liner, dance floor, and tables and
chairs. They can even choose the location—whether in the park, at
their childhood home, or at a lakeside retreat. “The beautiful part of
a tent is that you are bringing the outside in whether it’s an open-air
tent or a structure,” says David Yargus, outside sales for the Chicago
branch of Classic Party Rentals.
To fulfill that vision, look to current trends. According to Kim Horn,
MBC™, ABC’s Arizona state coordinator, these include heavy swagging, ceiling liners, and draping to section off areas of the tent for different functions like cocktails versus ceremony—or simply to provide
better flow. But do consider the significance of the event and time of
day when planning. “You may not want the lounge furniture, lit-up bar,
or LED tables for your daytime ceremony, yet it would be incredible for
your dancing or after-hours party,” she says. Upgraded lighting, crystal
chandeliers, custom color carpeting, and even Venetian glass chandeliers like those offered through Classic Party Rentals, help transport
guests from simple tent to extravagant event.
“Glass walls, glass doors, and clear fabric can be used to highlight special
views of a lake or the sunset. Custom structures with rounded ends or
curved beams can also be used to provide a unique and special feel,” says
Peplinski. “Everything that goes into their event will be handpicked,
making everything that much more special and unique.”
Anticipate the best, prepare for the worst
While an outdoor, tented wedding gives creative license, it’s not for
everyone. Make sure your couples consider potential challenges up
front—from budget and location to weather.
Yargus agrees. “We can build a pretty impressive venue space out of
nothing. The sky’s the limit in terms of options for building a tent that
you’d never realize is a tent.”
Making a bride’s vision reality
Whether your bride wants a simple, traditional wedding or an elegant,
themed affair, it can be done. Anything from the look and feel of a
backyard wedding to a Roaring ’20s or casino-night feel can be created
The cost of a tented wedding doesn’t just lie in the cost of the tent, it’s
in the costs people don’t always consider like permits, HVAC/heating,
flooring, lighting, furniture, generator, and diesel fuel. “If people think
they’ll save money by putting a tent up in their backyard versus going to
an existing hotel, they won’t. They’ll probably pay 30 percent more per
person,” says Yargus.
Location is also a deciding factor, determining the style of tent that
will work best and whether or not it can be staked into the ground or
9
© olivejuicestudios.com
© Matthew J. Wagner Fine Photography
© olivejuicestudios.com
© leppert photography/
Wedding by I-do weddings and events
f e at u r e
needs to be weighted with concrete blocks, says Peplinski. “We can
build a perfectly level tent on a hillside, it just gets built on stilts,” adds
Yargus. Also consider ground conditions, surface conditions if the client
wants flooring, how level the ground is, and whether you need covered
walkways as you inventory event needs.
Mother Nature plays a role, too. About the only thing that can put
the kibosh on a tented event is a lightning storm. “Weather is always
the main concern when planning any outdoor event, but if planned
properly, in the end, it can be no more a disadvantage than you would
experience at a banquet facility,” says Peplinski. Make sure your vendor
has experience working in inclement weather. “The weather forecast, the
time of year, the city/state, and the area you choose have many deciding
factors on which type and style of tent to rent,” says Horn. For a summer wedding in Arizona, a clear-top tent is not advisable as it magnifies
heat. Those planning winter weddings in the Midwest should check the
snow load on their tents. And don’t forget temperature control. Make
sure your vendor has equipment to cool or heat a tent. An early June
wedding in the Midwest will likely not need air conditioning—unless
there’s a heat wave. Likewise, a beautiful September day might turn
frigid as the sun goes down. “Prepare for the worst,” says Yargus. “Make
it as sound a structure as possible. It’s better to put a little extra money
out up front than two days before when you’d pay emergency fees.”
A little pre-planning goes a long way
In the end, the only “hitch” in a tented wedding should be the couple
saying, “I do.” Pre-planning and proper communication with all parties
is the best way to assure this. Check with the municipality or village
about permits needed and the time frame to acquire them. “Ask them
to define exactly what you’ll need. This really is the true starting point
before you even propose putting up a tent,” says Yargus.
10
Site inspections are another way to avoid potential problems. “Each
site carries its own set of challenges, including ground level, overhead
obstructions, staking capabilities, truck access, and even installation
and dismantle times due to the venue being open to the public,” says
Peplinski. “The tent vendor cannot move trees or buildings or make a
space larger, but they can work within the given space, adjusting tent
sizes and layouts while still meeting the bride’s expectations.”
There are many factors that affect the duration of set up and take down
for a tent—if stakes can be used, if the inventory needs to be hand
carried, weather conditions, multi-level scaffolding/flooring, custom
staircases, custom structures, interior decorations, and the couple’s
wishes. By pre-planning, your tent vendor should not run into any
unexpected issues during installation. “A wedding set-up can take one
day or up to a few weeks due to these combined factors,” says Peplinski.
Work with an industry expert to ensure success
Given the planning, preparation, and expense involved in tented weddings, it pays to work with an expert. “Look for experience,” says Yargus.
Membership in professional organizations is also a plus. “Ask for and
check references. Check to see if the organization is an ABC member.
Check to see if they are a member of the Industrial Fabrics Association
International,” suggests Horn. Other memberships include the American
Rental Association, International Special Events Society, Meeting Planners International, and National Association of Catering Executives. But
association memberships are only one piece of the puzzle. Look for a vendor who has quality equipment, can show you a gallery of event photos,
offers personalized service, and can execute your vision. “Professionalism,
experience, knowledge, and quality of inventory are key when choosing
a vendor for any event, but especially for a wedding. Price cannot and
should not always be the deciding factor,” says Peplinski.••
© elegant occasions
f e at u r e
Tented Wedding Terminology
Be Prepared! What to Know for Your Vendor Meeting
Rope and Pole Tents (above left)—Ropes and stakes secure the tent to the
ground; the poles push it into shape. Staked to the ground, these have tall center
poles that support the fabric top and create a dramatic swooping effect.
Frame Tents (above right)—Comprised of an aluminum pipe structure covered
by a vinyl roof or canopy, frame tents don’t require a center pole, offering an
unobstructed interior. Anchored with stakes or weights, they can be installed on a
variety of surfaces including grass, asphalt, concrete, or pre-existing floors.
Clearspan Structures— Aluminum and steel frames are constructed with modular
components leading to thousands of possible structure sizes. No center pole
provides an unobstructed interior. Accommodates lighting and rigging plans, HVAC,
different sidewalls, multi-level flooring, doors, etc. Anchored with stakes or weights
for installation on multiple surfaces.
Don’t wait until the last minute; plan ahead. Request a meeting with your rental vendor
and be armed with the information below.
•Guest count
• Budget
• Client’s vision
• Tent location
• Access to wedding site
•Number of bars
• Tent purpose (ceremony, cocktails, • Catering style (buffet, plated, or stations)
dinner/dance, after-hours party, • Music (band or DJ)
inclement weather only)
• Location of power source or need
• Style and size of dance floor and for generator
whether attendees are heavy dancers/
light dancers/ballroom dancers
Source: Pam Peplinski, sales and marketing director, Karl’s Event Services
Source: Kim Horn, MBC™, ABC Arizona state coordinator, and Deborah Beggs, special
event coordinator, Classic Party Rentals
11
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Dazzled by Diann in Baltimore
By Elise Enloe, MBC™
Combine Grace Ormonde and Diann
Valentine as the featured speakers along with
some incredible breakout sessions and you have
this year’s Annual Conference from Nov. 6-8 in
Baltimore.
Keynotes will “charm” and “dazzle”
Born in the Azores and raised in Rhode Island,
Grace Ormonde became interested in weddings
while managing three engraving shops for a
Providence businesswoman. From 1987 to today, her passion for presenting brides with the
finest choices in wedding fashion, preparation,
and design remains strong. Ormonde—the first
from Rhode Island to launch and run a national
wedding magazine from scratch—continues to
grow her business, bringing her vision to more
readers via newsstands, the Internet, and with
her book, Being in Love Never Goes Out of Style.
B U S I N E S S O F B R I D E S no v. 6 - 8 , 2 0 1 1
Be Charmed by Grace and
•How to Think Like a Wedding Editor,
The Knot
• What Makes a Good Contract or How to Stay Out of Trouble! Renee Grannis, MBC™
•Teddy’s Top 12 Survival Tips for
Business, Teddy Lenderman, MBC™
• ALL NEW Spousal/Partner Session: If You Can’t Beat ‘em, Join ‘em, Bill Waterman and Tammy Waterman, ABC™
• Become the Webmaster of Your Domain, Heather Canada, ABC™ and Elisa Delgardio, ABC™
•Tired and Ready to Quit? Rediscover Why You Fell in Love with Your Business,
Tonya Shadoan, MBC™ and Mary Dann
• Pairing Wine with Food the Italian Way,
Annette Tuxen
• Planning Weddings to Charm and Dazzle, Gloria Boyden, MBC™, and Lovelynn Jensen, ABC™
•Dancing in the Rain, Robyn Martin, ABC™
• All About the Dress, Sally Lorenxen Conant, MWV™
•Sharing my BFF (Business Friendly Forms), Judy Alden, MBC™
• The Future of Destination Weddings,
JoAnn Gregoli, MBC™
• Bridal Show Bootcamp, Elise Enloe, MBC™
• Are THEIR Clients being Dazzled with YOUR Work? Mark Kingsdorf, MBC™
Diann Valentine is an internationally acclaimed
wedding, event, and interior designer. On the
cusp of hosting and co-executive producing
a new show “I Do Over” on WeTV, Valentine
balances her interests as businesswoman,
television personality, designer, visionary, and
lover of love. She is also the creative genius behind the weddings of Usher, Martin Lawrence,
Monday afternoon, attendees select a 20Toni Braxton, Kelis, VH1 “Basketball Wives”
Minute Wedding Topic ranging from planning
Jennifer Williams, Lela Rochon, and Boyz II
“at-home” weddings and creative ceremony
Men crooner Shawn Stockman to name a few.
rituals to experiencing Nigerian weddings,
Japanese weddings, and celebrity Latin.
dozens of special sessions
Shelby Tuck-Horton, MBC™, and her team are
putting together the incredible meals and social Get the most from your time
Plan to arrive Friday or Saturday to spend a
events. With our unique venue at the historic
day in the District of Columbia or Baltimore
Tremont Grand in downtown, you’ll quickly
inner harbor. Monday’s optional off-site dinner
see why this is a “vertical” conference. Events
lets you step back in time and experience an
and sessions will be held on multiple floor
elegant evening with Baltimore’s rich history as
levels at the venue. Attendees can stay at the
newly renovated and connected Tremont Plaza. you enjoy a delicious wine dinner in the 1840’s
Ballroom City Lites. Tuesday, step it up with an
Activities, beginning Sunday, Nov. 6, include:
evening of fun, food, and culture. Experience a
a first-time attendee orientation, trade show,
Sandals certification session, and more optional “Taste of Baltimore” with palate-pleasing eclectic
and historic neighborhood cuisines and be
Sunday sessions.
dazzled by Baltimore’s dance culture. ••
On Monday and Tuesday, there are over 15
Register Now
breakout sessions, including:
Conference registration is $675 through Sept. 15.
• The Art of Directing an Entertaining
Full payment is due with registration. To register,
Wedding Reception, Peter Merry and
visit www.BridalAssn.com or call the ABC office at
Elisabeth Scott Daley, ABC™
360.355.7000. To book your room at The Tremont
• Gay Weddings are Good for Business, Plaza, call 1.800.TREMONT, 410.727.2222, or
Bernadette Coveney Smith
visit www.tremonts.com. The ABC room rate is
• Green Weddings & Events: More Clients, $149/night if you use group code: abccharm11.
Less Impact, Kate Harrison
• $#*! Happens—Are You Protecting Yourself? Need a roommate? E-mail Tammy Waterman at
[email protected].
Mark Kingsdorf, MBC™
13
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RealWedding
ABC member planner: Monica Richard,
detail+design, Indianapolis, Ind., 317.423.3590,
[email protected],
www.detailanddesign.com.
ABC businesses: Cloth Connection, detail+design,
IndyVisual.
Photographer: Heather Miles Photography.
Other businesses: Cort Furniture, A Classic Party
Rental, Classic Cakes, Hoaglin Fine Catering, Indy Portable Restrooms, Elite Management (valet), Chicago
Catz (music), KB Design (branding), Renaissance Hotels,
Donna Karan (suit), BCBG (dress).
Awards: This event won ISES local awards including: “Best Wedding Over $200,000” and “Best ISES
Team Effort.”
The couple: Jennifer and Bob had been dating eight
years. She had health issues and was learning to walk
again. When she took her first step at Cleveland Clinic,
Bob was standing at the other end of the room with
the ring and said, “I’m already at the end of the aisle.”
Inspiration: Jennifer requested that her guesthouse’s
veranda extend infinitely into the backyard and serve
as the setting for the cocktail hour. Her childhood
home’s warmth and chic sense of style was used to
create a cozy, comfortable environment.
Most unique design element: Monet’s iconic painting, “Water Lilies,” served as the inspiration and the
décor’s focal point—the dance floor.
Color palette: The soft pastels, ink, moss, and blush
all with the backdrop of neutral tones in vanilla,
taupe, camel, caramel, and crème created a wonderful
palette for the designer to use texture, light, and scent
to make the canvas come to life.
Approximate budget: $2,500 per guest.
Guest count: Approximately 180.
Biggest challenge: Planning a tented wedding of
this magnitude in 12 weeks. Thankfully, it was from
February to June and not June to September.
Transforming the tents: There were two tents. One
was for cocktail hour and the ceremony. Intimate
clusters of seating in varying furniture styles created
warm vignettes throughout. The reception was in a
clearspan tent that captivated guests as they entered
its French doors. Six modern, crystal chandeliers
sparkled in the chiffon-lined ceiling as pin spotting
accented each of the unique dining experiences. No
two tables were alike; each setting had different shaped
tables and styles of chairs. The tent had a hardwood
floor and the entire space was centered on the dance
floor reproduction of Monet’s “Water Lilies.”
On teamwork: The night of the event, we had 60
staff members on site. Over 200 people worked
throughout the week. That team was a family.
Hindsight: Jennifer chose Rachel Ashwell china. We
had people visiting every Target store around the
Midwest to buy it. Rachel noticed and called to find
out why. When she discovered it was for a wedding,
she shipped it to us directly and sent extra place
settings. In the future, I’d go straight to the source.
15
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16
KANSAS
RealWedding
ABC member planner: Patti Gehring, ABC™, owner,
Patti Gehring Signature Weddings, Overland Park,
Kansas, 913.322.6944, 913.449.3638,
www.pattigehringsignatureweddings.com
ABC businesses involved: Laura’s Couture
Collection (Rivini gown, veil), Studio Dan Meiners
(flowers), Pennway Place (venue owned by Dan
Meiners), Paul Versluis Photography, Creative Videos,
Hyatt Regency Crown Center (food), Take The Cake.
The couple: The bride, Elle Kaefring-Woods, and
the groom, Derek Dummermuth, were very sweet
and affectionate toward each other as if they were
still in the early stage of courtship.
Inspiration: Their wedding was a celebration of
love and family. The groom’s five nieces and nephew
served as flower girls and ring bearer. Elle wanted
to create a warm and welcoming environment in
which their guests would be very comfortable. The
Feb. 5 wedding took place on a cold and overcast
day. Upon arrival, guests were directed to a warm
beverage station featuring specialty hot chocolate
and hot apple cider.
Most unique design element: The ceremony and
reception were held at the same venue. To alleviate
flipping the room, guests were seated at their assigned dinner table during the ceremony. Following
the ceremony, guests moved to a contemporary
lounge setting for cocktails while the tables were
readied for dinner.
Color palette: The bride chose rich colors of
purple, dark green, navy, and peacock blue. An
assortment of high and low centerpieces was
displayed in mercury glass containers. Elle incorporated peacock feathers throughout the wedding in
centerpieces, programs, her garter, and the guest
book. She loves ivy and wanted a very natural and
ethereal feel to the décor.
Approximate budget: $65,000
Guest count: 130
Biggest challenge: The most challenging aspect
was planning the wedding in 12 weeks.
On teamwork: Everything went very well. The
clients were very pleased. The communication
between the vendors was fabulous and resulted in a
very smoothly run day.
Hindsight: Kansas City had a blizzard the week of
the wedding, and it was difficult to keep the floor
near the entrance dry and clean. In the future, I will
be sure to have ample rugs placed inside the doors
to absorb the ice, water, and salt and avoid bringing
the elements indoors.
17
Association of Bridal Consultants Meetings & News
Network with other wedding professionals and earn points for education and professional
development at ABC seminars and conference. Non-members are also welcome.
Expanding Horizons
ABC Annual Conference
Attend and earn two points for education and profesBusiness of Brides (page 13 and back cover)
sional development. For more information, or to register, Be Charmed, Be Dazzled
visit www.BridalAssn.com.
Nov. 6-8, 2011
Baltimore, Md.
Sunday, May 1
www.businessofbrides.com
Let Your Business Blossom
Hyatt Regency
Sacramento, Calif.
MAY
www.BridalAssn.com/TakeASeminarA.aspx
Florida: Monthly Meetings
Throughout the state
Sunday, May 1
407.977.9338, [email protected],
Building and Remodeling Bridal Business
www.abc-florida.com
Renaissance
Rutherford, N.J.
Tennessee: Monthly Local Networking Meetings
www.abcehbrbnyc.eventbrite.com
East Tennessee, Middle Tennessee
Sunday, June 5
www.abc-tennessee.com
Building and Remodeling Bridal Business
Astor Crowne Plaza
Arizona: Monthly Meeting
New Orleans
Monday, May 2, 5:45 - 8:30 p.m.
www.abcehbrbneworleans.eventbrite.com
Location to be determined
480.921.7891, [email protected]
State and Regional Events
Sunday June 12
Doral Golf Resort
Miami
www.abcehlbbmiami.eventbrite.com
Michigan: Networking Education Meeting
Tuesday, May 3, 6 - 9 p.m.
Zingerman’s Events on Fourth, Ann Arbor
734.709.6656, [email protected], www.abcmi.org
Sunday, July 10
California: LNG Meeting
Hilton Garden Inn
Cleveland
www.abcehlbbcleveland.eventbrite.com
New Horizons
Attend and earn two points for education and
professional development. For more information,
or to register, visit www.BridalAssn.com.
Tuesday, May 10
The Railway Club
Vancouver, B.C., Canada
Wednesday, June 29
Chicago
Friday, July 1
Jackson, Miss.
Tuesday, Sept. 6
Williamsburg, Va.
Thursday, Sept. 8
Charleston, S.C.
FAMinars
Destination Weddings FAMinar
Rehearsal to Reception
Thursday - Sunday, May 12 - 15
Puerto Vallarta, Mexico
www.abcdestmexico.eventbrite.com
Destination Weddings FAMinar
Rehearsal to Reception Rx
Sunday - Tuesday, July 17 - 19
Puerto Rico
18
Tuesday, May 10, 11 a.m. - 1 p.m.
Fairmont, Newport Beach
Kelly Feeney, [email protected]
Illinois: Monthly Meeting
Tuesday, May 10
www.illinoisabc.com
Michigan: Networking Education Meeting
“Proper Etiquette for Table Settings”
Wednesday, May 11, 7 - 9 p.m.
Christopher & Co., Commerce Township
248.591.0161, [email protected], www.abcmi.org
Indiana: Indiana Tea—Heavenly Sweets
Sunday, May 15
Historic R.L. Wilson House, Nobelsville
www.heavenlysweetscakes.com
California: Sacramento Area LNG Meeting
Garden Party Theme and Discussion with
Wedding Officiants
Monday, May 16, 6 p.m.
Brookshire Gardens, El Dorado
916.452.4373, [email protected] California: LNG Meeting
Social Media and SEO with Kelly Aguilar
of The Chic Geek
Tuesday, May 17, 9:30 a.m.
Steele Canyon Golf Club, Jamul
www.SanDiegoABC.com
Colorado: Monthly Meeting
Tuesday, May 17, 6:30 - 9:30 p.m.
Fact Caravan North to Estes Park
Della Terra, Estes Park
Char Hein, 303.988.3049, [email protected]
Oklahoma: Business Meeting & Education
Sunday, May 22, 2 p.m.
580.641.3500, [email protected]
California: Inland Empire LNG Meeting
“Five Things You Wish You Knew Before You Made
Your Website...and How to Fix Them Now,” with
Alan Berg of The Knot
Tuesday, May 24, 6 - 9 p.m.
Riverside Marriott, Riverside
www.abcinlandempire.com
Mexico City: Event Creativity
Wednesday, May 25
(55)5203.40.57, www.consultoresnupciales.com
JUNE
North Carolina: Statewide Meeting
Sunday, June 5, 9 a.m. - 4 p.m.
Hilton Asheville Biltmore Park
www.ncweddingpros.com/events.asp,
http://june2011statemtg.eventbrite.com/
Pennsylvania/Delaware: We Are Not the Enemy
Tuesday, June 7
Drexelbrook, Drexill Hill, Pa.
Lynda Barness, 215.262.8188, [email protected]
Colorado: Monthly Meeting
Monday, June 8, 6:30 - 9:30 p.m.
Olinger Crown Hill Arboretum, Wheat Ridge
Char Hein, 303.988.3049, [email protected]
California: All-member Educational Meeting
Tuesday, June 14, 6 - 9 p.m.
Dove Canyon Country Club, Dove Canyon
Kelly Feeney, [email protected]
Illinois: Monthly Meeting
Tuesday, June 14
www.illinoisabc.com
Wisconsin: 6th Annual Creative Summit
Tuesday, June 14, 6 - 9 p.m.
Cargill Room, La Crosse
608-796-2257, [email protected]
California: Monthly Meeting
Tuesday, June 21
www.SanDiegoABC.com
New York: Net-learning Meeting
ABC NY-Westchester/Lower Hudson Valley/Bronx LNG
Monday, June 27, 6 - 9 p.m.
845.304.4886,
[email protected],
http://abcnylngjune2011lowerhudsonvalley.eventbrite.com
Wednesday, June 29
(55)5203.40.57, www.consultoresnupciales.com
Achievements
A launch party for the Philadelphia chapter of Wish
Upon A Wedding was held on Jan. 31. Mark Kingsdorf,
MBC™, The Queen of Hearts Wedding Consultants,
Philadelphia, was named president.
Desireé Moore Dent, president and lead planner
of Dejanae Events, Calumet City, Ill., has created a
wedding planner for the bride-on-a-budget—The
WEDology Notebook: For The Budget-Chic Bride.
The planner, designed in notebook format for
slipping into a purse or tote, is available for $23.99 at
www.WEDologyNotebook.com.
Elisa Delgardio, CSEP, ABC™, A Flair for Affairs in
Orlando, Fla., received a nomination for Social Event
Planner of the Year in the BizBash Florida Readers’
Choice Awards. This award will be presented at BizBash
Florida Expo & Awards to an industry leader who
consistently meets the needs of social clients through
organizing, managing, and executing events.
Gina Vittorio, owner of One Fine Day Events, has
partnered with a team of designers to offer custom
invitations. One Fine Day Events will also offer exclusive
invitations, wedding accessories, and favors, all of which
will be available in its online boutique for purchase this
spring at www.onefinedaychicago.com.
In the Media...
Gail Johnson, ABC™, Wedding Soiree, Tucker, Ga.,
was featured in the fall 2010 issue of Martha Stewart
Weddings in the “Ask Martha” section.
Gail Johnson, ABC™, and Hester Parks, ABC™, of
Wedding Soiree, Tucker, Ga., held a book launch for
their publication Atlanta Weddings for the Modern,
Stylish, Chic Bride. The book is available for $25 at
amazon.com. Johnson and Parks were also featured
in the December 2010/January 2011 issue of Uptown
Magazine in “The H List,” the February 2011 issue
of 944 Magazine—The Wedding Issue, and the
spring 2011 issue of Southern Seasons Magazine in
“Wedding Whimsy.”
Sandra M. Monahan, MBC™, Weddings Without
Worries, Wexford, Pa., Pennsylvania state coordinator
and a certified wedding and life-cycle celebrant and
officiant, was published on Feb. 23 in Spirituality and
Health Newsletter, a publication of Spirituality & Health
magazine. The article, “Celebrating Caregivers,” was
about a Seeds of Caregiving ceremony.
We Want to Hear From You!
Wedding Planner Magazine wants to hear from you.
If you are an ABC member and have recently marked
a significant achievement, been featured in the media,
have an ABC item for our calendar, or other information
to share, please contact us at Wedding Planner Magazine,
400 Main Street, La Crosse, WI 54601, 608.796.2257 or
e-mail [email protected].
Guidelines for Member Use of
ABC Membership Database
The ABC membership database originated for the
use of the Association of Bridal Consultants (ABC)
staff. As it has grown, it has become a large benefit
to the general membership, and many members
maintain their membership as a result. Because it is
a membership benefit, members are prohibited from
sharing the database, or any information in it, with
any non-member.
All members are permitted to use the member database to locate other members, primarily within their
own state. It is not to be used for advertising, public
relations, or social reasons.
State and Country Coordinators may use the database
to contact all members within their state for state
meetings, newsletters, and training initiatives.
Corporate members pay a higher membership cost than
the general membership. This higher cost allows them
to utilize the full membership database for advertising.
The recommended frequency of use is one e-mail per
quarter. If additional e-mails are sent, they must include
an option to opt-out.
The
“Miss Dorothy”
Scholarship
This scholarship is for Novice
members only. It allows them
to attend the Business of
Brides annual conference.
This year’s conference is in
Baltimore.
To apply:
1. Download and complete the application form found on the ABC website: www.BridalAssn.com.
2. Must be a Novice member at time of application.
3. Submit a summary of your business plan.
4. Write an essay of 1,000 words or less that includes: Why you want to attend conference, what you expect to receive from attending
conference, how you will apply what you learn
to your future success, and what, if any, local participation in ABC you have had.
Deadline is July 31, 2011
The winner will be notified on Sept. 1, 2011 and
will be announced at the Business of Brides
conference. The award must be used for the
2011 conference.
ABC local and corporate newsletters are available for
public relations, advertising, general notices, or social
reasons. As there may be a cost involved to place
an ad or notice in any newsletter, cross-state and
multi-state notices should be coordinated with the
appropriate State and Country Coordinators to make
that determination. Association of Bridal Consultants
Education and Advancement
Programs
If any non-corporate member desires use of the
database for marketing or public relations, please
contact member services at [email protected]
to upgrade your membership to Corporate. Educational Programs
Weddings as a Business . ..........................................................$149
Renee Grannis, MBC™
All meetings and training initiatives should be posted
to the Association’s website. Questions? Contact Renée
Grannis at [email protected].
Association of Bridal Consultants Meetings & News
Mexico City: Ceremony Diversity and Traditions
Professional Development Program (page 30)
PDP Full Professional Development Program.............. $475
Individual Courses.........................................................................$119
Working from Home and Virtual Offices for Wedding
Professionals ................................................................................... $59
Elise Enloe, MBC™
Just in Time Human Resource Management .................$49
Elise Enloe MBC™ and Mary Dann
Under revision: The Bridal Show Planner’s Guide and
Ethnic and Cultural Diversity Guide
Programs available at www.bridalassn.com
David M. Wood III, President
Gerard J. Monaghan, Co-Founder
Eileen P. Monaghan, Co-Founder
Elayne Anderson, Director of Operations............................................................................................................................................ [email protected]
Carol Carroll, Director of Membership Records..............................................................................................................................mob@bridalassn.com
Dena Davey, Director of Marketing.........................................................................................................................................................corp@bridalassn.com
Elise Enloe, MBC™, Director of Education.............................................................................................................................................eliseABCFL@aol.com
Nancy Flottmeyer, PBC™, Creative Director......................................................................................................................nancy@weddingsbynancy.com
Lois Pearce, MBC™, Director of Ethnic Diversity............................................................................................................... [email protected]
Nicole, DaSilva, Member Services......................................................................................................................................................mbrsvc@bridalassn.com
ABC office: 1.860.355.7000, fax 1.860.354.1404, www.BridalAssn.com, 56 Danbury Road, Ste. 11, New Milford, CT 06776.
ABC Corporate Sponsors: Get Married.com, TheKnot.com — WeddingChannel.com, Sandals and Beaches Resorts, Wish Upon
a Wedding, Mexico Tourism Board, Making Memories Foundation, Brides Against Breast Cancer, and The Hartford ABC Liability
Insurance Programs.
19
d by the
A publication inspire
Bridal Consultants
Association of Volume 1 Issue 2
May/June 2011
the publication
s, and designers
ers, professional
for wedding plann
Interested in advertising?
ABC Corporate Members contact Dena Davey at 860.355.7000, ext. 2,
or e-mail [email protected].
For all other inquiries and to receive a media kit, e-mail [email protected].
For additional information, contact the publisher at 608.796.2257
or [email protected].
look…
Savvy Cere
20
omic Out
e…
Weddings…Econ
rite Apps and mor
Fabulous Tented
Traditions…Favo
Irish Wedding
mony Insight…
Ad sales close for the July/August issue is May 15, 2011.
Ad sales close for the September/October issue is July 15, 2011
I nt e r national
Níl Aon Leigheas Ar An Ngrá Ach Pósadh—
The Only Cure For Love Is Marriage
By Tara Fay photography John Ryan Photography
Lots of Irish traditions center on Celtic
mythology, and marriage is no different. A
traditional Irish wedding follows many rituals,
like the placing of the child of Prague outside
the bride’s house the night before the wedding,
which is said to help when praying for good
weather. In fact, there are so many superstitions surrounding the statue that it is said to
perform better if it’s missing the head. The
Irish are very good at laughing at themselves,
and when explaining this to someone they may
finish with the line “only in Ireland.”
“Something old, something new, something borrowed, something blue”
Brides often follow this old superstition. For
our something blue, we often use a miraculous
medal, which brides frequently stitch inside of
their dress. The miraculous medal is a medal
created by Saint Catherine Labouré following
a vision of the Blessed Virgin Mary. Many
brides borrow the medal to wear in the belief
that wearing it will bring them special graces
through the intercession of Mary. It’s also
believed they borrow luck from the family
member who loaned it.
Poetic license—and the license to
marry where you please
Irish history is rich with poets and writers;
therefore, for the ceremony booklet, lots of
brides and grooms will select an Irish saying or
piece of poetry for the back. W.B. Yeats poetry
is one of the more popular choices.
Nowadays, in addition to choosing the words
for the back of your ceremony booklet, you
can choose the location. Since November
2007, when Ireland introduced a new law,
ceremonies can legally take place in a building
other than a church or registry office. This
has meant a large increase in the number of
non-church weddings.
life span than in other countries. The day
starts with a traditional service, followed by
a drinks reception (cocktail time), and then
guests will be seated. Normally, after the bride
and groom are announced into the room,
grace is said. At the end of the main course,
the wedding cake is cut. The traditional cake
for a wedding is fruitcake. Tradition says if an
unmarried female guest sleeps with some wedding cake under her pillow, she will be married
within the year.
Then, after dessert, tea, and coffee are served
with the wedding cake, toast drinks are served,
and the speeches start. Once the speeches are
However, no matter where a bride and groom
finished, dancing starts and doesn’t finish until
marry, music is significant, with many opting
2 or 3 a.m. Dancing is a part of our heritage and
to include traditional Irish/Celtic music with
frequently part of the entertainment. Some
instruments, such as an Irish harp to Uilleann
couples opt for a mini Riverdance or others
pipes (softer sound to bagpipes), or a small
traditional group of musicians. People also like have a céili, which essentially gets all guests
involved in the dancing. Most traditional Irish
to include prayers or songs in Irish (Gaelic).
dances involve set pieces where the guests
For church services, both Catholics and
non-Catholics use a lot of candles to symbolize position themselves around a circle or in long
lines facing each other, and, sometimes, the
rebirth and new beginnings. Use of greenery
band includes a caller who lets them know each
symbolizes the green of the countryside.
step as it happens. Afterward, guests usually
Irish weddings—an excuse to celebrate retire to another area and start a sing-song of
traditional Irish songs—often lasting into early
to the wee hours
morning, with the bride and groom frequently
Finally, as with most Irish parties, an Irish
leading the songs in celebration. ••
wedding party tends to have a slightly longer
21
f e at u r e
Copyright and Usage Licenses:
Staying on the Right Side of the Law
By Howard Kier PHOTOGRAPHY Magical Moments Photography
It happens all the time. You are involved in planning a perfect
wedding. The clients love the results. A few days later, you look at the
photographer’s website and see the stunning photos. Whether you
planned the event, provided the floral, linens, or another special part
of the day, wouldn’t some of those photos be a great addition to your
portfolio? What are your legal rights for their use?
Confused by copyrights and usage licenses? Many photographers are,
too. Believe it or not, when a photographer takes a photo of someone,
the photographer has specific ownership rights, known as “copyright,”
and so does the subject of the photo.
The law inspires innovation
The United States’ Founding Fathers realized that to foster the exchange
of ideas, we need a free press and, also, a way for creators to take ownership of their work. If artists and creators are not able to profit from their
ideas and inventions, then innovation will cease. Today, we call these
ownership rights “patents, copyrights, and intellectual property (IP)
laws.” As soon as a photographer, musician, or writer creates a work, his
or her copyright or ownership is automatically established. While most
of this feature focuses on copyright from the photographer’s perspective, the same holds true for authors and their books, musicians and
music, or directors/producers and movies.
to earn a living. Most photographers are happy to work out some
arrangement for image usage; just ask.
Avoid copyright infringement—always get permission
When you ask to use a photograph, the photographer is granting you
a usage license. That license can be strict or liberal—for a single use,
many copies, a limited amount of time, perpetuity, a specific purpose,
or general use. A typical usage license will spell out the details of what
the photographer will and won’t allow. If you decide to take your image
files to a local store, they may ask to see the usage license before you are
allowed to make a copy. Unless you are a celebrity, there is little reason
for you to purchase the copyright. A usage license specifying what you
want to do is usually sufficient and less costly.
Be sure to remember, when you license an image for your website,
you may not be able to use that image for print media. When you are
granted a usage license, the permitted usages are specific. If you want to
use the image for something other than you originally intended, get an
additional license.
Creative commons vs. usage license for the Internet
One of the most common myths about copyright is, “If it is on the Internet, I can use it without permission.” That is absolutely false. There are
some items on the Internet where the creators have granted “creative
commons,” meaning everyone can use it. However, in the absence of a
Copyright control varies by photographer
Copyright lets the owners determine and control if, how, and when their creative commons license or other stated usage license, don’t assume
work will be reproduced. Some photographers, like Anne Geddes, strictly you are free to use the image without permission. At best, you’ll alienate
some photographers, and at worst, you could lose a copyright infringecontrol how their photographs will be used. Anyone who copies one of
ment suit and be forced to pay thousands of dollars plus legal fees.
her images without her permission could face a fine of up to $250,000.
At the bare minimum, to use a photo on your website, either take the
At the other end of the spectrum are photographers who don’t care
photo yourself or get a usage license from the photographer. Most phoabout their copyrights.
tographers are willing to provide wedding planners complimentary files
As photographers, we earn part of our living from the resale of images. for use on websites and in printed material. With a bit of understandTherefore, we are angry when another photographer steals our images ing, you can prevent not only yourself from running afoul of copyright
to advertise his or her services. And we’re upset when our images are infringement but also keep your clients from running into trouble.
used commercially, and we don’t receive compensation. We’re also
unhappy when we see our images used on wedding favors without our Watch the July/August issue of Wedding Planner Magazine for a follow-up
permission. Photographers are not unreasonable. We’re simply trying article on model releases.
23
24
A B C m e m b e r insight
“Goin’ to the Chapel”
And Yes, They’re Getting Married!
WRITTEN By Sandra M. Monahan, MBC™, Certified Life-Cycle Celebrant®
The marriage ceremony is the main event
of the wedding day. It sets the tone for the festivities, which is why location is important—
whether in a chapel, church, synagogue, tent,
park, hotel ballroom, intimate restaurant, or
other venue significant to the couple. However,
there are general guidelines that should, and in
many instances, must be followed. Armed with
a little information, savvy wedding professionals will be on top of the process with some
basic knowledge and be able to respect venue
requirements while fulfilling their bride and
groom’s wishes.
Pre-planning is a necessity for
religious weddings
Ceremonies in religious churches or synagogues
may have very specific pre-marital and weddingday requirements for the bride and groom, bridal
party, and family. It’s imperative the couple
contact their church of choice well in advance of
the wedding date. Some religions require at least
six months of pre-marital instructions before
clergy will consider the request.
their family, and planner. Etiquette should
always be followed by whoever is contacting
the church or clergy for planning purposes.
Non-denominational ceremonies
and unique locations
Couples who choose to be married outside
of a specific religion or church may choose a
non-denominational ceremony in a unique
location. An even more active planning role
becomes essential for this type of ceremony.
The consultant may find it challenging finding
a venue and non-denominational officiant,
celebrant, or minister to conduct the service.
Venues for ceremonies today are vast and can
take place in just about any location, providing the officiant will travel to and conduct the
rite of passage in the chosen venue.
Quality planning for a non-denominational
ceremony at an unusual location requires
more attention to detail due to logistics and
venue capabilities. Whatever the location,
it’s the goal of the planner to make this part
of the day one of the most memorable and
meaningful. Planners should make suggesThe planner or consultant may take on a
tions to the bride and groom to start the
supportive role by securing contact names
process. What about a ceremony on the
and locations of the requested church for his
merry-go-round in an amusement park?
or her clients, especially those from out of
Great atmosphere and fun for the guests, but
state searching for a church where they can
most important is its underlying meaning to
be married. Quite often, the priest, minister,
the couple. Tented ceremonies at historical
rabbi, etc. will approve and plan only with
sites, museums of the creative arts, lobbies of
the engaged couple. The traditions of many
religions can be complicated and specific dogma professional buildings, greenhouses, wineries,
barns, private homes, and just about any place
should be handled with respect by the couple,
Sandra M. Monahan, MBC™, is founder and
president of Weddings Without Worries,
Wexford, Penn., the Pennsylvania ABC state coordinator, and senior member of the Association
of Bridal Consultants. A Life-Cycle Celebrant ®
and the Pennsylvania Alumni Chapter facilitator
with Celebrant Foundation & Institute, she was
published in Spirituality and Health Newsletter in February 2011. As an etiquette consultant
with Etiquette Survival, her work has been
acknowledged by author Sue Fox in Wedding
Etiquette for Dummies (2010). Experience in
floral design combined with sales and marketing
opportunities in newspaper advertising and
human services have provided the essential skills
for a successful wedding industry career. She is
also a member in the National Association of
Professional Women. She has officiated well over
250 marriage ceremonies—and quit counting.
© OvationImag
es.com
© Dom enic Bu
you can think of are being used as ceremony
sites for today’s bride and groom.
Keep a list of officiants and
celebrants in your area
Many officiants and celebrants can be found
on wedding-related websites. Planners need
working knowledge of non-denominational
ministers in their surrounding area. Just like
any other wedding professional, officiants fill
their schedules for weeks, sometimes a year,
in advance.
Finding an officiant is a unique
opportunity for planners
The specific style of ceremony varies greatly—
from traditional scripts with basic structure, to
those officiated by Life-Cycle Celebrants™ who
offer personalized custom-written ceremonies.
The consultant’s interview process with the
couple, and keen insight into their personality,
are the keys to finding the officiant who will
best suit the clients’ needs. Just like any of the
other vendors used for the wedding day, the
officiant, celebrant, or minister should have a
comfortable relationship with the bride and
groom. Who better to steer a couple toward an
officiant than their planner or consultant?
As you guide your bride and groom on the
journey of their wedding day, and to the
ceremony location of their choice, strive to
make it a unique and creative experience. Even
if they aren’t going to the chapel, it’s still their
marriage ceremony of love and an important
rite of passage in their lives. ••
Photography by Leanna
rello
25
The “Miss Dorothy”
Heart Award
Deadline is August 15, 2011
Has another association member helped you
and your business? Show your appreciation by
nominating that member for the Miss Dorothy
Heart award. The Miss Dorothy Penner Heart
Award for Passion and Excellence to the
Wedding Industry is the only award presented
by the Association of Bridal Consultants. It
honors a member who has demonstrated a
“passion for the wedding industry.” Members
are nominated by their peers and are judged
by the Miss Dorothy committee.
Requirements for nominating:
• Person must be nominated by a fellow member.
• Person must be a current ABC Consultant or Vendor member.
• Person must have been a member for at least five years.
• Download and fill out the application
form on the Association of Bridal
Consultants website, www.BridalAssn.com.
This award is unique to the Association of
Bridal Consultants and its members.
The winner will be announced at the Business
of Brides Conference in Baltimore.
26
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Wedding Economy Requires a Watchful Eye
By Bonnie Pickett
While the fragile U.S. economy seems to
be improving and the outlook for the wedding
industry in 2011 appears more positive, professionals recommend that planners be alert and
develop creativity.
$23,000 and $25,000. If the economy worsens,
expect couples to pull back.”
John Rudy, director of sales and marketing,
Classic Party Rentals, is optimistic. “The worst
of the sinking sales seems to be behind us. Though the economy is not robust, entertain“2011 certainly looks better than 2009 and
2010,” says Shane McMurray, CEO and founder ing is back on the rise and business is up from
two years ago. Cuts in labor and studies in
of The Wedding Report, Inc. “If the economy
efficiencies are helping companies be more
holds up, we should see improvement; howproductive and profitable,” he says.
ever, if gas prices continue to increase, expect
higher costs, which will cause couples to begin
Re-invention and innovation are
to think about cost-cutting measures.”
keys to survival
Trend swings upward, but watch out The upturn is shaky, however, with multiple
influences on the economy ever present and
for variables
unpredictable. Thus, it is vital that those in the
The recession’s effect on the wedding business
was adverse. McMurray reports that the average wedding industry remain alert. Rebecca Grinnals, president of Engaging Concepts, a consulamount spent on a wedding went from almost
tant to the wedding industry, advises knowledge
$29,000 in 2007 to just under $20,000 in 2009,
and ingenuity. “In today’s incredibly competitive
and the average number of guests went from
166 to 129. The demand for professional services and in many cases, totally over-saturated
marketplace, there is not a business out there
decreased, while many consumers resorted to
that does not need to continue to re-invent and
do-it-yourself and reconsidered how they were
innovate in order to be in this game.” spending and how many people they were inviting to the wedding. That trend swung upward in
2010, according to The Knot’s 2010 Real Wedding Knowledge will be a vital tool, so it is essential
Survey results. “Less than a third (31 percent) of to be as informed as possible. “Diversify and
educate yourself,” says McMurray. One way to do
brides said the economy affected their wedding
that is to explore opportunities in the industry.
budget—a decrease from 34 percent in 2009.”
Elise Enloe, MBC™, director of education for the
Association of Bridal Consultants (ABC), says,
Continued improvement could depend on
“Many wedding professionals have used the
the economy. “In 2011 spending should see
recent economic situation to update or upgrade
only moderate increases, if any, as consumer
confidence improves and the number of guests their educational and professional credentials.”
The ABC is a resource for foundational programincrease,” McMurray states in the “2011
ming, networking, business skill development,
Wedding Market Insight Report” from The
and wedding trend ideas from industry leaders.
Wedding Report. “If the economy continues
to stabilize, couples will feel more comfortable
about spending, and we should see the average Keeping track of what’s happening in your
market as far as consumer spending, trends,
amount spent on a wedding come in between
Average wedding budget
Wedding Budget Trends
$30,000
$20,000
$10,000
2007
2009
Wedding Market Insight Report © The Wedding Report
2011
and competitive threats is important as
well, says McMurray. “Look at how much
consumers are spending, not how much your
competitors are charging.” People are looking
at their events more critically and spending
their money in areas that are most important
to them and have the biggest impact on
the event, Rudy says. “Smart vendors are
investing heavily in training to differentiate
themselves with service and creativity.” He
suggests more Internet-based marketing and
increased use of face-to-face meetings to
establish relationships.
Take advantage of technology
and media
Wise use of available media can help you stay
in the game. “Brides are savvier than ever and
have shifted their priorities,” Grinnals says,
explaining that their access to information
and inspiration is vast. “They can pull together
a ‘vendor dream team’ in a few quick clicks—
something that a few short years ago was one
of a wedding planner’s biggest assets.”
The Knot survey emphasizes the importance
of technology. “From using social media to
communicate wedding details (a 78 percent
increase since 2008) and creating/sending
save-the-dates or invitations online (a 40
percent increase since 2008) to using an online
RSVP service (a 31 percent increase since
2008), or setting up personal wedding websites
(a 23 percent increase since 2008), brides are
increasingly using online wedding tools to
prepare for the big day.”
Think outside of the box
Changing social trends are also influential.
“Learn more about the space outside of your
box,” advises McMurray. “It’s the changing generation; they want different things.” Couples are
choosing less traditional and formal affairs. They
want casual and unique weddings. He predicts
that couples will look for more a la carte, day-of,
month-of services instead of full service. “It’s
less expensive and helps give them the direction they need. Consumers are smart; they are
demanding more for their money.”
Today, it is important to focus on the
couple’s individuality, to help them spend
their budget so that it will result in a unique,
fun wedding that reflects them personally,
Grinnals suggests. “What wedding planners
can provide that resonates powerfully with
today’s consumer is the luxury of time to
enjoy the wedding planning process and help
minimize stress.” ••
27
m ast e r b r idal cons u ltant ™
Master Profile Brigid Horne-Nestor, MBC™
i-do Weddings & Events, Inc., Cincinnati
Employees: 2 full-time, 10 part-time seasonal
Revenue breakdown: 40% planning, 10% coordination, 10% rentals,
35% i-do Boutique, 3% bridal show, 2% speaking/teaching
Contact: 513.762.5550 and 513.871.6400, [email protected]
www.i-do-weddings.com, www.i-do-boutique.com, www.i-do-store.com
Twitter and Facebook
photography credits: Portrait by Rachael Waring of Living Photography, wedding images by Essenza Studio.
FAMILY: Husband, Terry Nestor; son Conor, 11;
daughter Cara, 9.
EDUCATION: Bachelor of Arts in political
science, Catholic University of America,
Washington, D.C.
PAST CAREER: Financial services/bond underwriter and Irish dancing instructor.
ABC INVOLVEMENT: Speaker, 2004 ABC
conference, Atlanta; 2004 Special Event, Miami;
2006 ABC conference, Colorado Springs; PBC™
1999-2008; ABC™ 2008-2011.
WHY ABC: The ABC is one of the big influencers in the wedding industry! It is the only
professional association I participate in because
it’s most relevant for my business goals. As a
“momprenuer,” it’s important to eliminate commitments that don’t produce measurable value.
Some of my most profitable business practices
are ideas from fellow ABC members.
ON BECOMING A MBC™: I felt a responsibility
for setting a good example. If I truly believed in
the mission of the ABC and wanted to advance
the profession, it was time to walk the walk and
not just talk the talk.
THE BUSINESS: Wedding planning, consulting, coordination, and speaking/education.
I also own i-do Boutique, a complimentary
vendor-supported wedding/event resource
library, through which we host an alternative
“bridal show” three times annually, Unbridled @
Uncorked.
GETTING STARTED: While planning my own
wedding, I discovered I loved it and started
coordinating weddings on the side. I followed
my bliss full-time in 1999 when I started my
company. My big break came when a reporter
featured my business on a local news segment
called “Smart Woman,” airing after Oprah. I
booked 10 weddings from that interview!
MENTOR: While many people inspired me,
including Ohio’s state coordinator, Joyce Smith
MBC™, it was Merry Beth Turpin, a consultant
from Seattle who helped most. In 2001, Merry
Beth was the featured planner in an issue of
Dialogue. I was so inspired! We met at the ABC
conference in Los Angeles that year and spent
several hours talking. We exchanged information on marketing, teaching seminars, fees,
and more. Meeting her was the single biggest
contributor to the growth and early success of
my business.
GOALS: To eliminate ineffective business
practices, delegate more, automate as much as
possible, and personally, work less hours as a
result. My dream is to work side-by-side with
my daughter one day.
INSPIRATION: I’m inspired by interior design,
and the creative industries we work with daily
like photographers, cinematographers, florists,
and cake designers.
MARKETING STRATEGY: I try to get as much
free PR as possible by submitting ideas to my
media contacts. When I pay for advertising,
I always negotiate a better rate. I also ask
prospective clients how they found me so
I can use that information to make better
advertising investments. Finally, I reevaluate
my advertising every year. This is one area
where being on “autopilot” can really hurt
your bottom line.
IDEAL CLIENT: A bride, groom, or parent who
does not micromanage and trusts me to do the
job I am being paid well to do.
STAYING FRESH: I vacation with my family,
attend annual conference, and always make
time for the spa. My favorite indulgence is
massage; it makes me a nicer person. I refresh
my company by regularly making changes to
my websites and marketing materials. I also try
to incorporate at least one new business idea
that scares me each year. My business grows
more when I step outside my comfort zone.
WORDS OF WISDOM: Diversify and increase
your passive revenue streams so you can work
in the business you love while avoiding burn
out. Charge value-based fees. So many planners
charge too little, and this hurts our industry.
ON HER BOOKSHELF: The Tipping Point by
Malcolm Gladwell.
IN HER FREE TIME: I work at the most important job I have—being a mom and a wife.
GIVING BACK: I am a member of Wish Upon a
Wedding and the Pink Initiative. ••
29
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The ABC Professional Development Program (PDP) offers some of
the most comprehensive training in the industry—and it is still the
fastest way to earn or advance your credentials under the new ABC
points system. The PDP is available in both printed version and on CD.
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The Professional Development Program is now available with a
new introductory section covering the major components of the
planning process. The six graded courses are:
Introduction to Planning, Etiquette, Sales and Marketing,
Wedding Day, Related Services, and Planning and Consulting.
Ants
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INVESTMENT: Individual courses at $119 each for a
total of $595. Best value is the full program at $475.
HOW TO ORDER: Go to www.BridalAssn.com, and
click on the ABC Members header. Then log-in and
use the drop-down menu for “educational materials”
so we can promptly send the program.
Call the ABC main office at 860.355.7000, and we’ll be
happy to help you.
g
What We Love and Why
“Teux Deux is a must-have to-do list. I love
Square for taking credit card payments
and use it with my iPad and iPhone. We
just wrote a book and had a book signing
and used it there. It was easy to use and is
indispensable. Voice Memo is an easy way
to dictate reminder notes, etc.”
- Gail Johnson, ABC™, Wedding Soiree,
Tucker, Ga., www.weddingsoiree.com
A B C m e m b e r b e st p r actic e s
Invaluable Apps
“Evernote is an app I couldn’t live without! Long live the day of Post-it notes and
pocket journals, this app holds it all—from
inspiration I see when I’m out and about
to favorite finds on the web. I record them
all in this handy app that stores photos, records memos, and creates to-dos as well.”
- Gina Vittorio, One Fine Day Events,
Chicago, www.onefinedaychicago.com
“My favorite app, hands down, is Sunrise
Sunset. I can tell the photographer, the
videographer, and the bride what time
sunset is on her wedding day so we can
move forward with the timeline early in
the planning process. I love this app!”
- Robyn Martin, ABC™,
The Wedding Belle, Edmond, Okla.,
www.weddingbelleweddings.com
“RingCentral is a service, but it also has
an app. I LOVE it! It allows me to keep
my personal cell and still provide professionalism. The app lets me make business
calls from my cell phone, but shows as my
business phone.”
- Terrilynn Cook, T. Michelle Event Design,
Charlotte, N.C., www.tmichelleevents.com
“Intuition is a hidden gem. It’s created with mothers in mind. Even though I have no children, it’s the best to-do list out there! You can connect to other Intuition users offering tips on home projects, entertaining, and menu ideas through Facebook and Twitter.
There’s a location selection that shows you what’s around you in case you’re easily lost
or out of your home city. There’s a separate calendar inside the app as well, so you can
set alerts and have them show up as push notifications. There are inspirational quotes
along the bottom of the page instead of ads. My favorite part is that you aren’t limited
to the groups they create. I have groups specifically for the things I have to do for CVE,
return phone calls, chores, my wish list of fun things, and errands that aren’t so fun.”
- Michelle Porter, PBC™, Clear Vision Events, Charlotte, N.C., www.clearvisionevents.com
“I’ve found the site toodledo.com and its apps invaluable. Toodledo allows you multiple
levels of organization for every item on your to-do list. The TaskAdder app allows me
to add tasks to my Toodledo folders. The app, Done!, allows me to adjust, remove, and
alter any task as well as sync the tasks to my online account. Toodledo also allows me to
grant my staff access to my to-do list so they can tell at a glance what has been assigned
to them. There is no worry that I might forget a task. One quick look lets me know not
just what I need to do today but next week and next month as well. It takes less than 10
minutes to become familiar with the system. This app and website are definitely some
things I couldn’t live without. It makes my job so much easier and increases the value of
the services I provide to my clients.”
- Ronni Johnston, PBC™, Perfect Touch Custom Weddings,
Wichita, K.S., www.YourPerfectTouch.com
“My favorite app on my Droid is ScreenLight. It comes in quite handy, particularly
for evening rehearsals, weddings, and
receptions. When in a dimly lit room, you
need to be able to reference your timeline,
ceremony program, etc. Receptions are notoriously in darkened rooms, not meant for
reading, so this innocuous little app comes
in quite handy!
- Victoria Wagner, PBC™,
A Splash of Elegance, Reston, Va.,
www.asplashofelegance.com.
“I love the social networking. Also, my
navigation app is useful so I don’t get lost
trying to find some of these venues!”
- Veronica Foster, ABC™,
Behind the Scenes, Inc., Greensboro, N.C.,
www.behindthescenesinc.com
“The What Flower? app helps to quickly
show a client flowers they may not be familiar with, present them with alternative
ideas, in season information, other colors,
etc. It can be very handy.”
- Kathryn Wrenn, My Posh Event,
Raleigh, N.C., www.myposhevent.com
“My navigation app is indispensable. I
no longer use up precious minutes or tons
of paper finding and printing directions to
new venues.”
- Emily McCollin, Occasions By Emily,
Mills River, N.C., www.occasionsbyemily.com
31
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Advertiser’s Index
ABC Award
The “Miss Dorothy” Heart Award……………… 26
ABC Conferences
ABC Business of Brides 2011………… Back Cover
ABC Educational Programs
Professional Development Program… ……… 30
ABC Scholarship
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Accessories
TME Co., Inc………………………………………… 28
Weddingstar… ………………………………………… 4
Associations
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Association of Bridal Consultants… …… 19, 26,
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ketubah.com…………………………………………… 8
Margaret’s Cleaners… …………………………… 30
The Unity Cross… ………………………………… 22
Media
The Knot………………………………………………… 6
The Wedding Vendor……………………………… 34
Wedding Planner Magazine… ………………… 20
Resorts
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at the Tremont Grand
www.businessofbrides.com
ABC Members You’ll Meet In This Issue...
Deborah Beggs, Classic Party Rental........ 7, 11
Brancato’s..................................................................17
Heather Canada, ABC™........................................13
Cloth Connection.................................................15
Terrilyn Cook...........................................................31
Creative Videos......................................................17
Mary Dann................................................................13
Elisa Delgardio, CSEP, ABC™........................ 13, 19
Desireé Moore Dent........................................... 19
detail+design...........................................................15
Elegant Ocassions.............................................5, 11
Elise Enloe, MBC™...........................................13, 27
Tara Fay...................................................................... 21
Veronica Foster, ABC™..........................................31
Shay Freeman, MBC™............................................13
Patti Gehring, ABC™...............................................17
Renée Grannis, MBC™.................................... 13, 18
Rebecca Grinnals, Engaging Concepts.......27
Kate Harrison, Green Bride Guide.................13
Kim Horn, MBC™..................................................7, 9
Brigid Horne-Nestor, MBC™........................ 7, 29
Hyatt Regency Crown Center.........................17
IndyVisual..................................................................15
Gail Johnson, ABC™.........................................19, 31
Ronni Johnston, PBC™...........................................31
Karl’s Event Services..........................................7, 9
Howard Kier............................................................23
Magical Moments Photography....................23
Mark Kingsdorf, MBC™.................................. 13, 19
Yoshi Kohara............................................................. 7
Laura’s Couture Collection...............................17
Teddy Lenderman, MBC™...................................13
Robyn Martin, ABC™.............................................31
Emily McCollin.......................................................31
Peter Merry.............................................................13
Sandra M. Monahan, MBC™................. 13, 19, 25
Olive Juice Studios...........................Cover, 9, 10
Hester Parks, ABC™............................................... 19
Pennway Place.........................................................17
Michelle Porter, PBC™...........................................31
Monica Richard, MBC™........................................15
Elisabeth Scott Daley, ABC™.............................13
Tonya Shadoan, MBC™.........................................13
Joyce Smith, MBC™.............................................. 29
Studio Dan Meiners.............................................17
Take the Cake..........................................................17
The Knot, Inc...........................................................13
Shelby Tuck-Horton, MBC™...............................13
Merry Beth Turpin............................................... 29
Paul Versluis Photography............................5, 17
Gina Vittorio......................................................19, 31
Victoria Wagner, PBC™.........................................31
Tammy Waterman, ABC™....................................13
Kathryn Wrenn.......................................................31
David Yargus, Classic Party Rental..............7, 9

Irish Wedding Traditions…Favorite Apps and more…

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