press kit - Marketing Maven

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press kit - Marketing Maven
swedish anti-aging
skin care
PRESS KIT
www.JabusheNorthAmerica.com
* Reduced wrinkle depth
* Regained elasticity and luster
* Reduced pore size
* Reduced puffiness
ABOUT
Backed by clinical research, Jabu’she has proven to
make skin feel younger, smoother and give it a clearer
hue. It clears dead skin cells and conditions skin while
helping to strengthen its defense against free radicals
(i.e. products of pollution, smoke, herbicides). Lipoic acid
inside Jabu’she’s core ingredient, QAL-100, consists of
small molecules that are fat and water soluble, helping
these effective ingredients bring vitality to your skin.
Jabu’she was created after extensive research on the
actual product formulation and its core ingredient,
QAL-100; The study was reviewed by the Research
Ethics Committee at Karolinska Hospital in Stockholm
(2001), and has been published in one
of the most
prestigious medical journals, British Journal of
Dermatology (founded in 1888) 2003:149:841-849t.
Jabu’she contains QAL-100
QAL-100 is a unique worldwide
patented formula and is a combination
of complimentary ingredients; Alpha
lipoic acid, Coenzyme Q10 and
Aceytl-l-Carnitine.
T
Award-winning skin care product
T
Jabu’she has on three occasions
Award ”Best Skin Care Product” *
* According to the Swedish Self-care
www.JabusheNorthAmerica.com
Relax and indulge in the next prestigious, clinically proven
facial skin care line to help you feel and look younger.
swedish anti-aging skin care
ABOUT QAL-100
Unique worldwide-patented formula, QAL-100, has three active substances: Lipoic Acid, Acetyl carnitine, and
Coenzyme Q10.
Lipoic Acid (Thiotic Acid) is a vitamin-like substance consisting of very small molecules that help it to work
with your skin. With anti-oxidants, vitamin E and C, lipoic acid contributes to keeping the skin lustrous with an
invigorating effect against wrinkles.
Acetyl Carnitine is an amino acid-like and a Vitamin B-like substance, which is built from carnitine. Acetyl
carnitine increases the effect of the lipoic acid and helps the skin cell’s energy production for that fresh-faced
feeling.
Coenzyme Q10 (Ubiquinome) is naturally found in skin. Unfortunately, the body’s own production decreases
over time and coenzyme Q10 helps retain the skin’s natural supply for lustrous skin.
THE RESEARCH
Jabu’she was created after extensive research on the actual product formulation and its core ingredient, QAL-100;
The study was reviewed by the Research Ethics Committee at Karolinska Hospital in Stockholm (2001), and has
been published in one of the most prestigious medical journals, The British Journal of Dermatology (founded in
1888) 2003:149:841-849
British Journal of Dermatology
The Randomized, placebo-controlled, double blind study on the clinical efficacy of a cream containing 5% a-lipoic
acid related to photoageing of facial skin studied how effective alpha lipoic acid is as an anti-aging substance,
compared to other creams lacking alpha lipoic acid. 33 women, averaging 54 years of age used the cream
containing alpha lipoic acid twice daily for 12 weeks. The study showed a significant decrease in skin roughness
and wrinkle depth.
Journal of the American Academy of Dermatology
The Photoaging: Mechanisms and repair studied the effects of sun exposure on pigmentation and CoEnzyme
Q10’s and alpha lipoic acid’s ability to reduce the appearance of these effects. The study found that the use of
CoEnzyme Q10 in cream led to significant reduction in wrinkle measurements. The study also found that treatment
with alpha lipoic acid led to significant improvements in appearances of aging (i.e. wrinkle depth, pore size).
swedish anti-aging skin care
REAL RESULTS
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Relax and indulge in the next prestigious, clinically proven
facial skin care line to help you feel and look younger.
swedish anti-aging skin care
FAQ
• What is Jabu’she?
Jabu’she is a line of skin care products for anyone looking to help refresh their skin’s luster. Jabu’she also helps
minimize the appearance of pores, and perfect your skin’s glow.
• How is Jabu’she different from other anti-wrinkle creams?
Jabu’she contains Lipoic acid, which is comprised of very small molecules that have been clinically proven to
help decrease the appearance of rough skin and deep wrinkles. Studies have also found that treatment with
alpha lipoic acid can help perfect your skin’s glow.
• Is Jabu’she recommended for people who suffer from skin abnormalities?
Do not use Jabu’she products if you are allergic to any of the ingredients contained in Jabu’she products. Users
with small blood vessels (telangiectasia) may find that they are more visible when using Jabu’she, in which case
Jabu’she is not recommended for use. Individuals with skin abnormalities or diseases should always consult a
dermatologist before using any skin care product.
• What is the difference between AHA and Lipoic Acid?
AHA (Alpha Hydroxy Acids) help soften layers between the skin by reducing cohesion between the cells. Once
the skin softens, wrinkles and discoloration may usually decline. Lipoic acid works with coenzyme Q10 and acetyl
carnitine to work completely differently with your skin. Together, they create a mechanism that helps increase the
skin’s ability to protect itself against free radicals and have a positive effect on the skin for the long-term.
• Can I be in the sun while using Jabu’she?
Jabu’she is a topical cream that does NOT contain SPF or sunscreen. It is recommended that Jabu’she users not
expose their skin to direct sunlight without using SPF protection.
swedish anti-aging skin care
SKIN CARE LINE
Original 24 Hour Creme
Anti-Wrinkle Serum
Jabu’she Original 24 Hour crème is a cream that
helps revitalize the skin back to its youthful luster.
This cream helps perfect your skin’s glow, helps
maintain skin vitality, and provides a finer luster
while helping minimize the appearance of pores
with daily use. It contains unique formulation
QAL-100 which has antioxidant properties.
The Jabu’she Anti-wrinkle Serum has
properties that help provide fast and visible
results to facial lines. It can be used to
spot treat sun and expression wrinkles
and to help improve and maintain your
skin’s luster. Contains a mild concentration
of the patented formula QAL-100.
Soft 24 Hour Creme
Eye Lift Serum
Jabu’she Soft 24 Hour crème is a cream that
helps revitalize your skin back to its youthful
luster. It contains the unique formulation
QAL-100 that has antioxidant properties to
help provide a finer luster, less visible lines
and minimize the appearance of pores with
daily use. The Soft 24 Hour crème makes
your skin glow by helping minimize the
appearance of fine lines and wrinkles.
Cleansing Lotion
Eye 24 Hour Creme
Jabu’she Eye 24 Hour crème helps refresh the
appearance of radiant skin around the eyes
and helps visibly reduce the appearance of fine
lines. Daily use helps the skin regain its natural
luster. The Jabu’she Eye 24 Hour crème contains
the patented formulation of QAL-100, which
has antioxidant properties.
The Jabu’she Eyelift Serum is an efficient
serum that aids in bringing a youthful
glow to your skin’s natural luster around
the eyes. Contains eyeseryl that provides
moisture and helps reduce bags, dark
circles and puffiness around the eyes. Also
contains a mild concentration of QAL-100.
The Jabu’she Cleansing Lotion is efficient,
moisturizing and ideal for cleansing
preparation. Gentle with a fresh scent,
the Jabu’she cleansing lotion effectively
dissolves impurities and makeup. It
balances skin and has moisturizing
properties. It also helps provide that
fresh-faced feeling with a calming effect
on stressed skin.
Facial Tonic
Moisture Mask
The Jabu’she Moisture Mask helps rehydrate
skin to perfect your skin’s glow. This moisture
mask helps your skin regain a fresh, youthful
glow, and has a calming effect on stressed skin.
The Moisture Mask also helps helps minimize
the appearance of fine lines and wrinkles.
The Jabu’she Facial Tonic is a refreshing
facial toner that removes the last traces
of impurities and makeup while helping
to balance the skin’s natural pH and
preparing it for optimum performance for
Jabu’she creams. This Jabu’she facial tonic
has a refreshing and soothing effect on
stressed skin. Does not contain alcohol.
swedish anti-aging skin care