press kit - Marketing Maven
Transcription
press kit - Marketing Maven
swedish anti-aging skin care PRESS KIT www.JabusheNorthAmerica.com * Reduced wrinkle depth * Regained elasticity and luster * Reduced pore size * Reduced puffiness ABOUT Backed by clinical research, Jabu’she has proven to make skin feel younger, smoother and give it a clearer hue. It clears dead skin cells and conditions skin while helping to strengthen its defense against free radicals (i.e. products of pollution, smoke, herbicides). Lipoic acid inside Jabu’she’s core ingredient, QAL-100, consists of small molecules that are fat and water soluble, helping these effective ingredients bring vitality to your skin. Jabu’she was created after extensive research on the actual product formulation and its core ingredient, QAL-100; The study was reviewed by the Research Ethics Committee at Karolinska Hospital in Stockholm (2001), and has been published in one of the most prestigious medical journals, British Journal of Dermatology (founded in 1888) 2003:149:841-849t. Jabu’she contains QAL-100 QAL-100 is a unique worldwide patented formula and is a combination of complimentary ingredients; Alpha lipoic acid, Coenzyme Q10 and Aceytl-l-Carnitine. T Award-winning skin care product T Jabu’she has on three occasions Award ”Best Skin Care Product” * * According to the Swedish Self-care www.JabusheNorthAmerica.com Relax and indulge in the next prestigious, clinically proven facial skin care line to help you feel and look younger. swedish anti-aging skin care ABOUT QAL-100 Unique worldwide-patented formula, QAL-100, has three active substances: Lipoic Acid, Acetyl carnitine, and Coenzyme Q10. Lipoic Acid (Thiotic Acid) is a vitamin-like substance consisting of very small molecules that help it to work with your skin. With anti-oxidants, vitamin E and C, lipoic acid contributes to keeping the skin lustrous with an invigorating effect against wrinkles. Acetyl Carnitine is an amino acid-like and a Vitamin B-like substance, which is built from carnitine. Acetyl carnitine increases the effect of the lipoic acid and helps the skin cell’s energy production for that fresh-faced feeling. Coenzyme Q10 (Ubiquinome) is naturally found in skin. Unfortunately, the body’s own production decreases over time and coenzyme Q10 helps retain the skin’s natural supply for lustrous skin. THE RESEARCH Jabu’she was created after extensive research on the actual product formulation and its core ingredient, QAL-100; The study was reviewed by the Research Ethics Committee at Karolinska Hospital in Stockholm (2001), and has been published in one of the most prestigious medical journals, The British Journal of Dermatology (founded in 1888) 2003:149:841-849 British Journal of Dermatology The Randomized, placebo-controlled, double blind study on the clinical efficacy of a cream containing 5% a-lipoic acid related to photoageing of facial skin studied how effective alpha lipoic acid is as an anti-aging substance, compared to other creams lacking alpha lipoic acid. 33 women, averaging 54 years of age used the cream containing alpha lipoic acid twice daily for 12 weeks. The study showed a significant decrease in skin roughness and wrinkle depth. Journal of the American Academy of Dermatology The Photoaging: Mechanisms and repair studied the effects of sun exposure on pigmentation and CoEnzyme Q10’s and alpha lipoic acid’s ability to reduce the appearance of these effects. The study found that the use of CoEnzyme Q10 in cream led to significant reduction in wrinkle measurements. The study also found that treatment with alpha lipoic acid led to significant improvements in appearances of aging (i.e. wrinkle depth, pore size). swedish anti-aging skin care REAL RESULTS BEFORE AFTER BEFORE AFTER BEFORE AFTER Relax and indulge in the next prestigious, clinically proven facial skin care line to help you feel and look younger. swedish anti-aging skin care FAQ • What is Jabu’she? Jabu’she is a line of skin care products for anyone looking to help refresh their skin’s luster. Jabu’she also helps minimize the appearance of pores, and perfect your skin’s glow. • How is Jabu’she different from other anti-wrinkle creams? Jabu’she contains Lipoic acid, which is comprised of very small molecules that have been clinically proven to help decrease the appearance of rough skin and deep wrinkles. Studies have also found that treatment with alpha lipoic acid can help perfect your skin’s glow. • Is Jabu’she recommended for people who suffer from skin abnormalities? Do not use Jabu’she products if you are allergic to any of the ingredients contained in Jabu’she products. Users with small blood vessels (telangiectasia) may find that they are more visible when using Jabu’she, in which case Jabu’she is not recommended for use. Individuals with skin abnormalities or diseases should always consult a dermatologist before using any skin care product. • What is the difference between AHA and Lipoic Acid? AHA (Alpha Hydroxy Acids) help soften layers between the skin by reducing cohesion between the cells. Once the skin softens, wrinkles and discoloration may usually decline. Lipoic acid works with coenzyme Q10 and acetyl carnitine to work completely differently with your skin. Together, they create a mechanism that helps increase the skin’s ability to protect itself against free radicals and have a positive effect on the skin for the long-term. • Can I be in the sun while using Jabu’she? Jabu’she is a topical cream that does NOT contain SPF or sunscreen. It is recommended that Jabu’she users not expose their skin to direct sunlight without using SPF protection. swedish anti-aging skin care SKIN CARE LINE Original 24 Hour Creme Anti-Wrinkle Serum Jabu’she Original 24 Hour crème is a cream that helps revitalize the skin back to its youthful luster. This cream helps perfect your skin’s glow, helps maintain skin vitality, and provides a finer luster while helping minimize the appearance of pores with daily use. It contains unique formulation QAL-100 which has antioxidant properties. The Jabu’she Anti-wrinkle Serum has properties that help provide fast and visible results to facial lines. It can be used to spot treat sun and expression wrinkles and to help improve and maintain your skin’s luster. Contains a mild concentration of the patented formula QAL-100. Soft 24 Hour Creme Eye Lift Serum Jabu’she Soft 24 Hour crème is a cream that helps revitalize your skin back to its youthful luster. It contains the unique formulation QAL-100 that has antioxidant properties to help provide a finer luster, less visible lines and minimize the appearance of pores with daily use. The Soft 24 Hour crème makes your skin glow by helping minimize the appearance of fine lines and wrinkles. Cleansing Lotion Eye 24 Hour Creme Jabu’she Eye 24 Hour crème helps refresh the appearance of radiant skin around the eyes and helps visibly reduce the appearance of fine lines. Daily use helps the skin regain its natural luster. The Jabu’she Eye 24 Hour crème contains the patented formulation of QAL-100, which has antioxidant properties. The Jabu’she Eyelift Serum is an efficient serum that aids in bringing a youthful glow to your skin’s natural luster around the eyes. Contains eyeseryl that provides moisture and helps reduce bags, dark circles and puffiness around the eyes. Also contains a mild concentration of QAL-100. The Jabu’she Cleansing Lotion is efficient, moisturizing and ideal for cleansing preparation. Gentle with a fresh scent, the Jabu’she cleansing lotion effectively dissolves impurities and makeup. It balances skin and has moisturizing properties. It also helps provide that fresh-faced feeling with a calming effect on stressed skin. Facial Tonic Moisture Mask The Jabu’she Moisture Mask helps rehydrate skin to perfect your skin’s glow. This moisture mask helps your skin regain a fresh, youthful glow, and has a calming effect on stressed skin. The Moisture Mask also helps helps minimize the appearance of fine lines and wrinkles. The Jabu’she Facial Tonic is a refreshing facial toner that removes the last traces of impurities and makeup while helping to balance the skin’s natural pH and preparing it for optimum performance for Jabu’she creams. This Jabu’she facial tonic has a refreshing and soothing effect on stressed skin. Does not contain alcohol. swedish anti-aging skin care