Observit Hosting in Retail

Observit Video Hosting Services
Observit
Retail
Observit Video Hosting Services
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Central video management
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Cost-efficient and trouble-free
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Easy to implement and to use
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Access/add value adding services
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Wide range of products for retail
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Connect your analog system to the cloud
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Low risk – start small and grow with your
business
Hosted Video in Retail
A one stop shop for the retail organisation
AXIS Video Hosting System (AVHS) is a proven hosted solution where
Observit together with Axis provide a one stop shop for the retail enterprise.
Axis surveillance solutions have been installed in retail environments around the world.
With Observit and Axis long experience and proven track record in network video
technology, you can rest assured that we will enable you to achieve your retail surveillance
ambitions.
advertising. It is also a highly efficient loss
New technology – new
prevention tool.
possibilities
Whether you run a single shop or a whole chain of
malls, network video makes a noticeable
improvement in your bottom line. The introduction
of network video has revolutionized the way retail
professionals work with loss prevention, store
optimization, fraud detection, security and
customer service. Overall, network video provides a
whole new set of tools to reach operational
excellence.
Several advantages
Implementation of network video in retail
environments has proven successful in many ways.
Revenue increase: Network video helps to
improve staff planning, store layout and in-store
Fast ROI: Reduced loss, less time spent on
investigating suspect incidents, decrease in liability
claims, enhanced marketing and optimized staffing
all result in a compelling ROI.
Seamless integration: Network video
solutions from Axis run on standard Ethernet
networks and are compatible with your existing
infrastructure. They easily integrate with e.g. POS
and EAS systems, providing efficient ways to
investigate suspect incidents and analyse business
performance.
Future proof: Axis network video solutions
are based on open standards, giving you maximum
flexibility when choosing surrounding equipment.
The solutions are fully scalable and allow you to
take advantage of the latest technologies and
features.
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An Axis network camera with support
for AXIS Video Hosting System (AVHS)
allows end customers using a video
hosting solution to view an area and
access the system from anywhere and
anytime, as long as an Internet
connection is available. At work, at
home or on the road you can log in to
the service portal from a PC, laptop or
most modern smart phones.
The solution supports many cameras per site in
single or multiple locations and gives businesses the
ability to better manage, view and respond. The
application serves for example, but is not limited to,
retailers, convenience stores, gas stations, banking,
and offices.
Integration with alarm centre solutions makes
hosting available for the enterprise and security
companies.
A hosted solution limits your investment to the
camera or encoder and an Internet connection,
instead of having to maintain the recording and
monitoring locally. The service provider will manage
system maintenance, as well as storage of recorded
data.
Axis video encoders allow end customers to
leverage their existing analogue investment while
converting to a network video platform. Encoders
compatible with AVHS can be connected to the
system just as easily as the cameras, making it
possible to enjoy the benefits of a trouble-free
hosted video solution. Axis video encoders will turn
your system into a network solution that provides
the benefits of network video, and allows you to
move to a future-proof and easily scalable solution.
Trouble-free and always
accessible surveillance
To enhance system functionality, the solution can
be completed with local storage on memory cards
in the camera or Network Attached Storage (NAS)
for redundant storage of high frame rate, high
resolution video in HDTV or megapixel resolution.
Axis network camera products offer end customers
a simple, on-site video surveillance solution that is
affordable and accessible.
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MQ – Leading fashion stores in Sweden
Hosted video provides trouble-free and reliable management of Axis IP cameras.
A VMS on the web, monitoring, remote storage and easy remote access including third party
services such as virtual guard tour and remote verification.
In addition to video surveillance, hosted video provides possibility to improve business
operations with third party video analytics as Point of Sales integration, counting, heat
mapping, detection, queue counting and many more.
Hosted Video & Sustainability
Cost-efficient and hassle free
A hosted solution limits your investment to
an Axis camera or encoder and an Internet
connection, instead of having to maintain
the recording and monitoring station
locally. The solution is ideal for cameras in
single or multiple locations such as
convenience stores, gas stations, retail
stores, and small offices.
Remote access is one of the advantages of
installing and operating hosted video. You don’t
need to physically handle the camera to investigate
an incident. Instead, you can see and analyse the
material from a distance using a computer or other
device, and then take appropriate action.
Alarm operator significantly reduces the number of
emergency call-outs. One study shows that as
much as 90 percent (!) of all call-outs are false
alarms. Every call-out adds considerable cost in
terms of transportation time, gas and vehicle
maintenance, and generates unnecessary CO2
emissions.
Acap Store
Much more than surveillance
Hosted video provides new possibilities to
protect and develop your business.
With Observit Acap Store you can add Acap
analytics software directly to the camera.
Popular intelligent ACAP applications
include applications for detection, counters,
analysis of movement patterns, detecting
graffiti, analysis of traffic situations and
audio detection.
Remote access also facilitates the maintenance of
the Video surveillance system, like camera
maintenance, upgrades, diagnostics/
troubleshooting and retrieving video material.
A camera with remote access reduces the number
of maintenance visits by about 50 percent.
A reduction in both CO2 emissions and cost quickly
becomes evident as a result of less driving time,
less fuel, lower vehicle cost and less time spent on
performing camera maintenance.
For example, a one-hour reduction in driving time
for maintaining 10 locations with systems of 12
cameras each, results in savings of about SEK 2
million over a five-year period, which also
translates into 4,000 litres of fuel.
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MQ – Leading fashion stores
in Sweden
More effective surveillance and
more secure work environment in
MQ stores with cloud-based
solution
“AVHS is a great solution for us
as it allows us to be flexible to
each individual store’s
requirements.
With over 120 stores across a
wide geographic area, we need a
central system that is highly
flexible and requires minimal
effort on our part.
That is the point at which it
becomes cost-effective for us.“
Efficient and flexible Axis network camera system
increases safety and security for staff and
customers
Mission
MQ is one of Sweden’s leading fashion retailers, offering
a mix of own-label and designer clothes. It has over 117
stores throughout Sweden and five stores in Norway. It
needed a flexible and effective surveillance system in its
stores to cope with the 30 million visitors per year and
the large amount of designer clothes, which are
particularly susceptible to theft.
Solution
Fredrik Lindblom
Security Manager, MQ.
Axis’ cloud-based video surveillance system, AXIS Video
Hosting System (AVHS), provides MQ with the efficiency
and flexibility required to meet the high surveillance
demands of goods that are particularly susceptible to
theft. This solution makes it possible for MQ to easily
install the cameras and then centrally manage them all
from a remote location. The system supports local
storage of video footage in individual stores, as well as
the display of video images centrally. As MQ required a
uniform structure and improved functionality, it was
decided to select Axis network cameras for its security
system. Axis network cameras offer easy installation,
superior image quality, and functional and unobtrusive
design and scalability.
Result
Axis cameras have provided a safer and more secure
working environment in MQ’s stores. Shop assistants at
stores with the biggest theft problem have noticed the
more secure working environment and are asking for
more camera surveillance. Now, all newly opened stores
will be equipped with similar systems, and older systems
in existing stores will also be upgraded. Currently, 100
stores have the new AVHS system, totalling around 850
cameras.
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“Staff is supposed to be selling clothes, not guarding them
- the camera system makes this possible”
Fredrik Lindblom, Security Manager, MQ
A flexible and cost-effective total
solution
them when incidents occur, hence why scalability is so
important to us,” says Fredrik Lindblom.
Axis’ AVHS service is provided by Axis partner, Observit.
The system enables MQ to provide remote support to all it
Intelligent analytics and additional functions also made the
stores from a central surveillance centre, regardless of their
system very appealing. MQ wanted more than just be a
location. The system also allows MQ to store images and
security product, it wanted a business tool that can be used by
video centrally, and, if necessary, start manual recording
many departments for different purposes. For example,
directly from a web browser.
campaign design is simpler as the cameras analyse customer
Camera control and all other functions are managed via the
movements around the store and can help manage queues at
web and video material is stored securely with Observit.
the tills - just a few functions that appeal to MQ and that are
quite simple with a network based camera system.
The cameras also contain Axis’ proprietary processor
MQ is also working to connect its system to an emergency
adapted for video surveillance, meaning that MQ saves
service centre. There are many possibilities that can be realized
both bandwidth and storage with the H.264 compression
with the flexible, cloud based camera system.
standard.
Design and security
The system’s unique “one-click” camera connection reduces
MQ has chosen Axis’ functionally designed cameras that deliver
installation costs as it automatically connects the camera to
good image quality. However, design, flexibility and
the central system without the need for any local servers or
functionality are also important elements.
infrastructure adjustments.
Connecting a camera takes only a few minutes. Upgrades
“The innovative and unobtrusive camera design is essential in
and system support are carried out centrally, which saves
order to fit into our store environment; however, sometimes
additional time, money and travel.
you need the cameras to be a visible deterrent. The Axis
Security managers receive a daily report regarding the
camera design is flexible enough to meet both these
status of every camera in every store which shows if there
requirements.” says Fredrik Lindblom.
is a problem and where it is.
MQ is committed to ensuring that all staff feel secure in their
“This is the solution for us. None of the stores need
work environment. Immediate incident reporting and the ability
expensive servers. We are security professionals, not IT
to act quickly are very important and the staff are fully
professionals, so when something happens with a computer
supportive of the cameras. Cooperation with the police is more
or server, it costs time and money. We don’t want to have
efficient as the images on the new system are better and therefore
to focus on that,” says Fredrik Lindblom.
the likelihood of resolving any violations will increase.
A scalable system
“Staff is supposed to be selling clothes, not guarding them - the
camera system makes this possible,” says Fredrik Lindblom.
In order to obtain a unified structure and improved
functionality, MQ decided that all stores should have the
same camera system. MQ chose Axis network cameras and
the AVHS system because of its many advantages.
The network-connected cameras have good image quality
and allow for quick and easy installation. Another advantage
is the system’s scalability; it is easy to connect new units and
stores can add additional cameras to its system, which is useful
for larger or theft-prone stores.
“We have stores with a higher theft problem than others.
Staff at theft-prone stores are asking for additional
cameras to make them feel safe and secure and to help
MQ – Leading fashion stores in Sweden
Observit Video Hosting Services
Hosted Video make video management and surveillance easy and hassle free.
Adding business value with video analytics has never been easier.
CEO and CFO
Improve the profitability, significantly reduce shrinkage, improve staff security and at the same
time provide even better service for customers. Fraud detection, easy and fast handling of crime
reports etc. make AVHS ideal for retail.
Safety and security are obvious, you will also be able to get business information re flow of
traffic within the stores, all delivered as a service.
Security Manager
Have total control of all cameras in the stores, with access to recordings, live view and easy
configuration to set alarms and triggers in the cameras. Use the many available 3rd party apps
to augment the functionality of the cameras with counting, detection, entrance views,
POS/fraud detection, heatmap, fences etc, all distributed remotely. Integration with alarm
panels or similar make the solution a solid ground for the security and safety in the stores.
Sustainability
Cloud based IT services lower the energy consumption with >90%.
Alarm verification with cameras significantly reduces the number of emergency call-outs.
One study shows that 90 percent (!) of all call-outs are false alarms. Cameras with remote
access reduce the number of maintenance visits by about 50 percent.
Axis Lightfinder cameras lower the energy consumption 10 times reduce considerable cost
in terms of transportation energy waste, time, gas and vehicle maintenance, and
generates unnecessary CO2 emissions.
Marketing
As an extra eye, the camera can be used in several ways for marketing. People counting and
heatmapping can provide critical data to leverage business, giving precise knowledge about
visitor traffic in the stores. It is also possible to automatically analyse queuing, all and all giving
a very rich material of business information. With the PTZ cameras it is also possible to have an
in-store view of the shops remotely to analysis and follow up signage, campaigns and the look and
feel in the store. You can also combine video and analytics with digital signage.
Service Management
The admin of the service has the possibility to manage thousands of cameras in just one click
and all remotely. As a real VSaaS the AVHS system is made and developed for the internet age
with focus on a lot of cameras on many sites. Availability and monitoring made easy.
Human Resources
Safety cameras for the staff make the store a safer place and a greater place to work. IP based
video cameras integrate-able with alarm centres making it possible to communicate and add
services to have a secure store.
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Observit Video Hosting Services
Observit
Axis Video Hosting provider
www.observit.se
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Alarm centres
Retail
Offices, buildings and schools
Warehouse
City surveillance
Unmanned sites
Transportation & vehicles