annual report - Beef Farmers of Ontario

Transcription

2013
ANNUAL REPORT
Ontario Beef
Business
The Engine of
Rural Ontario
Contents
Message from the President ..........................................................................................................................1
2012 OCA Board of Directors and OCA Representatives to Other Organizations.................................. 2
OCA Past Presidents .................................................................................................................................... 3
2013 OCA Advisory Council .........................................................................................................................4
Executive Director’s Report..........................................................................................................................5
OCA Staff........................................................................................................................................................6
OCA Reports
Government Relations..................................................................................................................................7
Communications..............................................................................................................................8
OCA Programs In Review.............................................................................................................................10
Research & Innovation...............................................................................................................................11
Feeder and Breeder Co-op Programs.......................................................................................................12
Program Administrators...............................................................................................................................13
Market Information and Industry Statistics................................................................................................14
Industry In Review
Beef Cattle Research Council....................................................................................................................26
Beef Improvement Opportunities..............................................................................................................27
Canada Beef Inc.........................................................................................................................................28
Canadian Cattlemen’s Association..........................................................................................................29
Canadian Cattle Identification Agency..................................................................................................31
Farm & Food Care Ontario..........................................................................................................................32
Ontario Cattle Feeders’ Association..........................................................................................................33
Ontario Veal Association.............................................................................................................................34
Weigh and Trim Inspection Report...........................................................................................................35
Ontario Beef Cattle Financial Protection Fund Financial Statements....................................................36
OCA Financial Reports
Audited Financial Statements....................................................................................................................37
OCA 2013 Preliminary Budget....................................................................................................................51
AGM Sponsors and Tradeshow Exhibitors
AGM Sponsor Ads........................................................................................................................................53
AGM Tradeshow Exhibitors..........................................................................................................................59
AGM Agenda...............................................................................................................................................60
AGM Sponsors..............................................................................................................................................61
Message from the President
I am pleased to represent 19,000 hard-
resources to allow producers to work together to provide potential
working Ontario beef farmers whose
buyers with a premium, reputable product. The project’s success
industry contributes more than $1.8
included the increase from four clubs in Ontario to eleven with
billion in value added GDP to the
over 18,000 head of cattle marketed through a regional calf club
Canadian economy, and provides
in 2012, representing 350 producers. The funding for this initiative
26,000 jobs in rural and urban Ontario.
through the Agriculture Management Institute (AMI) concluded
Our industry in Ontario represents 20%
in December, but we are hopeful that we will be able to access
of the Canadian fed cattle population
a new funding source in the coming year to build on the success
and 7.5% of the beef cow population in
of this project.
economic engine in this province.
Last year, in collaboration with the Rural Ontario Institute,
OCA announced its commitment to the development and
Welcome to the 51st Ontario Cattlemen’s Association (OCA) Annual
implementation of a pilot program to recruit and train a group
General Meeting, the theme for which is Ontario Beef Business: The
of visionary organization leaders who are capable of moving the
Engine of Rural Ontario. It was a privilege to serve as your President in
Ontario beef industry forward. Having a passion for leadership
2012. I met a lot of great people and worked on a number of important
and mentoring opportunities, and for providing our youth with
issues that affect your businesses and your families and I look forward
resources to excel as leaders of our industry, I was proud to be a
to leading our Association into a new year of possibilities.
part of this inaugural program that encouraged individuals across
As you all know, 2012 presented a number of production challenges
for Ontario beef producers. The historic drought which plagued the
majority of the province was the most significant challenge of 2012.
Our cow-calf producers were faced with a shortage and rising price
of hay and our feedlot producers continued to struggle with the
the province to seek the opportunity to make a difference within
their own communities. I am optimistic that we may see these
same individuals actively involved in our provincial Association
in the near future and I congratulate our 33 graduates from the
2012 OCA Leadership Development Program.
high price of replacement cattle and feed costs. Farmland values in
OCA also initiated a brand review process last year to evaluate
Ontario also continued to escalate with an increase of 16.3% in the
the image and communication goals of the Association with
first half of 2012.
the objective to focus all messaging and create a consistent
On a positive note, we are thankful for the momentum gained from
continued collaboration with industry and our alliances with fellow
commodity groups in Ontario.
image in all communication materials. Through this process it
was recommended that OCA consider uniting our two current
brands “Ontario Cattlemen’s Association” and “Make it Ontario
Beef” under one brand, to connect with the broadest-possible
When I became President of OCA we had just rolled out Ontario’s
audience. To do this, we will be considering a constitutional
Risk Management Insurance Program (RMP). After two years of
amendment at this year’s Annual General Meeting to amend
tireless work we secured a permanent program for our livestock
our organizational name from Ontario Cattlemen’s Association
farmers in Ontario and it was a huge win for the Ontario beef industry.
to Beef Farmers of Ontario. We believe this proposed name is
Unfortunately in March of last year, we were faced with a budget
simple, factual, reflective, equitable and approachable, and
announcement that capped the program at $100 million for the
would align OCA with the names of fellow Ontario commodity
2013 program year. Following that announcement, we continued to
groups and provide familiarity and connection to consumers,
work with fellow RMP commodity organizations, the Ontario Ministry
government and industry.
of Agriculture, Food and Rural Affairs (OMAFRA) and the Minister to
develop a solution that would maintain the principles of the program
and remain within the $100 million spending limit outlined in the 2012
provincial budget.
In closing, I have enjoyed my time serving as your President in
2012 and I would like to thank the OCA Board of Directors for
their efforts and recognize the contributions made by OCA’s 49
Advisory Councillors. I believe, with continued hard work and
I am pleased that the program will continue for Ontario farmers in
more involvement from our membership, we can strengthen the
2013 with some modifications to the program design. I would like to
Ontario beef industry. As an important economic engine in rural
thank Minister McMeekin and his staff at OMAFRA, and the producers
Ontario, we need to be prepared to convert our energy into
on our RMP Reference Committee for their input and patience as we
motion. We need to share our stories and we need to stress the
worked to redesign the program.
significance of a healthy beef industry on our livelihoods and our
In 2010, OCA introduced the Feeder Calf Enhancement Project
to assist producers with the development of regional calf clubs.
This program has enabled a number of producer groups to hold
families. It starts with the people that are willing to commit their
time and energy to make a difference.
Ontario Cattlemen’s Association Annual Report 2013
Canada. Our business is an important
Best wishes in the year ahead.
information meetings, develop promotional materials and provide
1
2012 OCA Board of Directors
Standing (Left to Right)
Rick Hobbs - East; Steve Eby - Feedlot; Joe Hill - Feedlot; Gerald Rollins - Cow-Calf;
Paul Sharpe - Feedlot; John Lunn - At-Large; Tim Fugard - At-Large
Sitting (Left to Right)
Tom Wilson - South; Vice-President, Bob Gordanier - Cow-Calf;
President, Dan Darling - Cow-Calf; Matt Bowman - North; Bill Herron - Backgrounder
2012 Representatives to Other Organizations
2
Agricultural Adaptation Council
Bob Gordanier
Ontario Agricultural Commodity Council
Bob Gordanier
Beef Cattle Research Council
Matt Bowman and Bill Herron
Ontario Beef Cattle Financial Protection Program
Tom Wilson, Curtis Royal and Bill Herron
Beef Improvement Opportunities
Matt Bowman
Canada Beef Inc.
Paul Sharpe
Ontario Corn-Fed Beef Inc.
Bob Gordanier
Ontario Federation of Agriculture
John Lunn
Canadian Cattlemen’s Association
Dan Darling, Bob Gordanier,
Matt Bowman and Tom Wilson
Ontario Feeder Finance Committee
Steve Eby
Canadian Cattle Identification Agency
Bob Gordanier
Ontario Forage Council
Matt Bowman
Farm & Food Care Ontario
Gerald Rollins
Financial Protection Adjudication Board
Paul Sharpe, Bill Herron and Curtis Royal
Ontario Livestock and Poultry Council
Katie Dettman
Toronto Stock Yards Land Development Board
Paul Sharpe
1963
Bruce Mehlenbacher, Haldimand
1987
Hugh Sharpe, Lennox and Addington
1964
Ross Beattie, Simcoe
1988
Robert Gregson, Elgin
1965
George Morris, Kent
1989
Jim Magee, Oxford
1966
Harvey Ackert, Bruce
1990
David Whittington, Peterborough
1967 - 1968
Walter Beath, Ontario County
1991
Glenn Coultes, Huron
1969
Vern Kaufman, Oxford
1992
Doug Gear, Dufferin
1970
Lawrence Markusse, Lambton
1993
Robert Kerr, Kent
1971
Hugh Grace, Lanark
1994
Ken Summers, Victoria
1972
Tom Jackson, Peel-Halton
1995
Harvey Graham, Durham East
1973
Stewart Brown, Elgin
1996
Dale Pallister, Grey
1974
Grant Burroughes, York
1997
Linda Barker, Haldimand
1975
Clarence Hardy, Middlesex
1998
Bob Dobson, Renfrew
1976
Ronald Oswald, Bruce
1999
Darlene Bowen, Temiskaming
1977
Archie Etherington, Huron
2000
Stan Eby, Bruce
1978
Alex Connell, Wellington
2001
Dick van der Byl, Glengarry
1979 - 1980
Morley Shepherdson, Temiskaming
2002
Mike Buis, Kent
1981
Gus Lask, Ontario County
2003 - 2004
Ron Wooddisse, Wellington
1982
Tony Noorloos, Lambton
2005 - 2007
Ian McKillop, Elgin
1983
Robert Chapple, Kent
2008 - 2009
Gord Hardy, Middlesex
1984 - 1985
Gerhard Schickedanz, York
2010 - 2011
Curtis Royal, Simcoe
1986
Edgar Wideman, Waterloo
OCA Past Presidents
3
2013 OCA Advisory Council
4
COUNTY
NAME
TOWN
PHONE
EMAIL
ALGOMA
Ken MacLeod
Bruce Mines
(705) 736-2236
[email protected]
BRANT
Brian Cochrane
Paris
(519) 442-3911
[email protected]
BRUCE
Scot Legge
Chesley
(519) 363-2075
[email protected]
COCHRANE
Jack Mann
Cochrane
(705) 272-3997
No email
DUFFERIN
John Stirk
East Garafraxa
(519) 941-5061
[email protected]
DUNDAS
Arden Schneckenburger
Morrisburg
(613) 543-2312
[email protected]
DURHAM
Stan Found
Courtice
(905) 436-2528
[email protected]
ELGIN
Alan Carroll
West Lorne
(519) 768-2759
[email protected]
ESSEX
Kris Nelson
Cottam
(519) 839-5712
[email protected]
FRONTENAC
Dave Perry
Harrowsmith
(613) 377-6668
[email protected]
GLENGARRY
Ian Howes
Apple Hill
(613) 528-1596
[email protected]
GRENVILLE
Kim Sytsma
Athens
(613) 924-9241
[email protected]
GREY
Don Hargrave
Maxwell
(519) 922-2654
[email protected]
HALDIMAND
Brent Everets
Fisherville
(905) 779-3018
[email protected]
HALIBURTON
Ross Warburton
Minden
(705) 286-1939
[email protected]
HASTINGS
Dale Grant
Stirling
(613) 395-2079
[email protected]
HURON
Harvey Hoggart
Clinton
(519) 482-9157
[email protected]
KENORA
Roger Griffith
Oxdrift
(807) 937-6602
[email protected]
KENT
Frank Byrne
Chatham
(519) 354-5853
[email protected]
LAMBTON
Debbie Coke
Dresden
(519) 683-4569
[email protected]
LANARK
Don Badour
Perth
(613) 264-1008
[email protected]
LEEDS
Blair McDonald
Seeley’s Bay
(613) 387-3983
[email protected]
LENNOX/ADDINGTON
Moe Street
Yarker
(613) 378-2669
[email protected]
MANITOULIN
Gerry Armstrong
Gore Bay
(705) 282-3397
[email protected]
MIDDLESEX
Jamie O’Shea
Granton
(519) 225-2633
[email protected]
MUSK/PS/EAST NIP.
Klaus Wand
Powassan
(705) 724-2314
[email protected]
NIAGARA
Jason Koudys
Port Robinson
(226) 820-5290
[email protected]
NORFOLK
Robert Peacock
Simcoe
(519) 426-2328
[email protected]
NORTHUMBERLAND
Glenn Dorland
Brighton
(613) 397-2160
[email protected]
OTTAWA
Reg Campbell
Ashton
(613) 257-7524
[email protected]
OXFORD
John Kaufman
Woodstock
(519) 421-2327
[email protected]
PEEL/HALTON
John Adema
Georgetown
(905) 873-4747
[email protected]
PERTH
Murray Brodhagen
Brunner
(519) 595-4663
[email protected]
PETERBOROUGH
Garnet Toms
Warsaw
(705) 652-0092
[email protected]
PRESCOTT
Geordie MacLaren
Vankleek Hill
(613) 678-2391
[email protected]
PRINCE EDWARD
Tina Hiddink
Bloomfield
(613) 399-3239
[email protected]
RAINY RIVER
Kim Jo Bliss
Emo
(807) 482-2863
[email protected]
RENFREW
Craig McLaughlin
Forester’s Falls
(613) 646-7820
[email protected]
RUSSELL
Raymond Lalande
Saint-Pascal-Baylon
(613) 488-2755
[email protected]
SIMCOE
Doug Shelswell
Hawkestone
(705) 325-3502
[email protected]
STORMONT
Jamie Clark
Cornwall
(613) 551-6039
[email protected]
SUDBURY-WEST NIP.
Adrian Verhoeven
Massey
(705) 865-2480
[email protected]
TEMISKAMING
Greg Seed
New Liskeard
(705) 647-9802
[email protected]
THUNDER BAY
Jason Reid
Thunder Bay
(807) 935-3224
[email protected]
VICTORIA
Paul Brown
Woodvillle
(705) 374-4941
[email protected]
WATERLOO
Mike Edwards
Millbank
(519) 698-2327
[email protected]
WELLINGTON
Rob Unsworth
Harriston
(519) 291-7840
[email protected]
WENTWORTH
Ken Mills
Puslinch
(905) 659-7314
[email protected]
YORK
Ted Taber
Stouffville
(905) 852-4278
[email protected]
Executive Director’s Report
This year the theme for our Annual
promise of RMP as a program which was bankable, predictable,
General Meeting is “Ontario Beef
and affordable within an insurance-like premium based
Business: The Engine of Rural Ontario”.
framework. In late July, the Ontario Agricultural Sustainability
This is a great theme as I believe this
Coalition (OASC) group made a presentation to Minister
industry is indeed the engine of rural
McMeekin which formed the broad basis for the 2013 program.
Beef farming is carried
out in every county and district in
Ontario, and is vitally important
to the well-being and growth of
families, businesses and communities
of Ontario, both rural and urban.
The employment and income derived from our industry helps support
a broad range of rural infrastructure such as hospitals, schools, and
community centres. Beef farms provide jobs in rural communities,
from on-farm help to feed supply stores to grocery stores, from farm
machinery sales and maintenance to trucking and transportation.
As well, beef farming contributes to employment in both packing
One of the significant achievements for producers as we
worked on program modifications was the establishment of an
unprecedented producer-held fund for all premiums. Producer
premiums will be the last dollars spent when addressing need
and, if they are not needed in good years, they will accumulate
so that they can be used when times are really tough.
I would like to thank the producers on our RMP Reference
Committee for their time, input, and patience as we worked
to redesign the program. There were a great many hours of
meetings for the second year in a row. I believe that the results
will prove it was time well spent.
and packaging plants as well as further processors in urban areas.
Leadership Development Program
And it helps to feed a nation.
Your board believes in the value of good leadership and in the
Beef farming drives the economy of rural Ontario. The work you do is
important, it matters, and it enriches the economy of the province of
Ontario, and of Canada.
Tough Times
I know that 2012 was not an easy year for you. Many areas of our
province were hit by record low rainfalls, and in some cases rain
arrived too late to salvage crops, but too soon to salvage forage
insurance payments. We have begun discussions with the Ministry
and Agricorp on changes required to make forage insurance work as
effectively as crop insurance does. The adverse weather conditions,
combined with hoarding have sent hay prices to all time highs as well.
Replacement costs for feedlot operators also hit record levels, and
those I talked to who participated in the Risk Management Insurance
Program (RMP) were very glad that they made that decision.
OCA Staff
We had a notable milestone achieved this past year as Dan Ferguson
potential of younger producers to move the yardsticks forward
for the Ontario beef business. In 2011, OCA committed to the
development and implementation of a pilot program to build
leadership capacity in rural Ontario, and engaged the Rural
Ontario Institute (ROI) to develop and deliver the courses.
The program was launched in the spring of 2012, and consisted
of three sessions held in Cambridge, Toronto and Peterborough
from January to April and our fall session was condensed
into three days, held in Thunder Bay, to accommodate an
overwhelming interest in the program in northern Ontario.
Programming focused on topics such as governance, meeting
management, leadership styles, and organization assessment
and planning.
Upon completion of both programs, I was pleased to recognize
the commitment shown by our 33 graduates from the OCA
Leadership Development Program in 2012.
completed his tenth year as an employee of OCA. Those of you who
Ontario Corn-Fed Beef
have been lucky enough to be in a room with Dan know all about
The Ontario Cattlemen’s Association continues to dedicate
him. He is a great person to have working on your behalf.
strong financial support to the Ontario Corn-Fed Beef Program, a
Ontario’s Risk Management Insurance Program
2012 was the first year to run the Risk Management Insurance Program
for beef in Ontario. I have heard nothing but good things about the
program from those who participated in it. In the 2012 provincial
budget Ministers McMeekin and Duncan were able to preserve the
program concept, however the fiscal situation for the province has
deteriorated and so for 2013 the Province needed to place an upper
limit on all RMP programs of $100 million.
program that was established to provide a high-quality, premium
branded beef program for the Ontario marketplace. By year
end, Ontario Corn-Fed Beef was featured in over 240 retail
locations across the province under various Loblaw banners, as
well as in more than 120 other retail outlets. Congratulations to
Jim Clark for building the Ontario Corn-Fed brand.
It is a pleasure working for you. Thank you.
Ontario.
From April through July we worked with our allies in other commodities
and with the government, discussing options to achieve the initial
5
OCA Staff
DAVE STEWART
Executive Director
x 233
[email protected]
KATIE DETTMAN
Policy Advisor
x 226
[email protected]
6
RICHARD HORNE
Policy Advisor
x 234
[email protected]
LEAANNE WUERMLI
Communications Manager
x 230
[email protected]
JAMIE GAMBLE
Market Information Coordinator
x 235
[email protected]
LISA TURNEY
Research and Project Coordinator
x 224
[email protected]
AMBER MCINTYRE
Accountant
x 222
[email protected]
CATHY GOLUBIENKO
Executive Assistant
x 228
[email protected]
DAN FERGUSON
Manager of Producer Relations
905-375-8551
[email protected]
JACKIE PIERCE
Office Manager
x 231
[email protected]
CHERYL RUSSWURM
Provincial Supervisor:
Ontario Feeder & Breeder Co-op
Programs
519-367-5590
[email protected]
CATHY LASBY
OCA Contract Employee
Ontario Beef Advertising Manager
519-763-8833
[email protected]
ANDY MILLAR
Check-off Inspector
519-827-5446
[email protected]
CHRIS ATTEMA
OCA Contract Employee
Water Quality Specialist
905-386-0272
[email protected]
Government Relations
At the outset of 2012, after the Liberal Party of Ontario won its third
PC Member of Parliament to update them on the status of
consecutive election in the fall of 2011, OCA worked hard to update
the federal government’s intentions to cut livestock’s main
Premier Dalton McGuinty and the new Minister of Agriculture, Food
safety net program, AgriStability, by 60% and to impress
and Rural Affairs (OMAFRA), The Honourable Ted McMeekin, on the
upon them the urgency for re-shaping the discussions
around this important program before the next FPT meeting
the beef sector moving forward. While the Minister immediately
in September.
embraced the opportunity to learn more about our industry and
On
heard our concerns, we were met with a budget announcement
in the spring that imposed constraints around our new Risk
Management Insurance Program (RMP).
On March 27th, Finance Minister Dwight Duncan delivered an
austerity budget for 2012 with the government asking all Ontarians to
play their role in helping to bring the provincial budget into balance.
Cuts and freezes in government spending would be felt across all
sectors. As a result of the province’s fiscal restraints, OCA and our
fellow commodities were tasked with redesigning the RMP and
putting forward a proposal to the Minister that would be accepted
in order to preserve the program. Through numerous discussions
September
14th,
despite
the
intensity
of
our
outreach to Minister Ritz, and to Ontario PC MPs
through individual MP meetings in Ottawa, in their
constituencies,
and
at
caucus
assemblies,
the
federal government announced its changes to the
Growing Forward 2 agreement which included the
forecasted massive cuts to AgriStability. (There was limited
consultation with Ontario farmers.)
It was a heartfelt
disappointment that Ontario’s 73 PC MPs, which is greater
than the sum of all Conservative MPs from British Columbia,
Alberta, Saskatchewan, and Manitoba combined, did not
stand up for Ontario farmers.
between the Ontario Agriculture Sustainability Coalition (OASC) and
On September 25th, on the occasion of the Canadian
the Minister and his staff, we achieved a workable framework that
Cattlemen’s Association’s Annual Fall Picnic on Parliament
was approved by the Minister, adhering to the $100 million spending
Hill, a number of OCA’s Board Directors met with
limit outlined in the 2012 provincial budget.
several Ontario PC MPs to continue to keep the lines of
We are glad that Minister McMeekin and Minister Duncan committed
to continue the RMP as a permanent program in these tough times.
During the 9th annual Queen’s Park Barbecue at the end of May,
OCA’s Board of Directors were able to express our gratitude in person
on behalf of our membership to Premier McGuinty and to Ministers
McMeekin and Duncan. We were also grateful for the many MPPs
who took the time to meet with us that day and to participate in
the barbecue on the front lawn of the legislature. Our interactions
and conversations with the MPPs were meaningful and gave us the
opportunity to share our message of the importance of business risk
management programs and research and innovation for the long
term competitiveness for our producers in Ontario.
In tandem with our work on RMIP, OCA also continued its collaboration
with the MP Working Group established in July of 2011 (MPs Michael
communication open around business risk management
and safety net programming for Ontario’s beef farmers. At
the same time, the membership of the federal government’s
Standing Committee on Agriculture was shifted and some
of agriculture’s strong voices of support now serve on other
Standing Committees. We were able to meet with the new
Chair of the Standing Committee on Agriculture, Mr. Merv
Tweed from Manitoba, with a promise to continue to build
that working relationship on behalf of our membership.
OCA continues to create opportunities to inspire our Ontario
politicians to stand up for Ontario agriculture with a renewed
mandate to support and protect Ontario’s farming industry
and ability to sustain local, high quality, safe food for
Ontarians. It can’t be said enough: we would ask each of
you to meet with all levels of government in your constituency
Chong, Ben Lobb, Joe Preston, and Bev Shipley and representatives
and reinforce the importance of risk management programs
from Ontario’s non-supply managed commodity groups) on the
to your operation and to demonstrate that by sharing your
preservation of the AgriStability program and to ensure that Ontario
story at the various local forums hosted by community
farmers receive their fair share of federal agricultural support.
stakeholders or by government representatives.
By the summer, it became clear to us that the federal government
We did finish 2012 on a good note: on December 14th,
was promoting massive cuts amounting to $430 million annually to
Ontario beef farmers expressed their relief in hearing that
the AgriStability program. Details about federal proposals tabled
the federal and provincial governments announced
during the Federal/Provincial/Territorial (FPT) teleconference in June
financial support under the AgriRecovery framework to assist
became widely known within two weeks after Minister of Agriculture
livestock farmers in Ontario affected by the severe drought
and Agri-food Canada, The Honourable Gerry Ritz met with farm
conditions in many areas of the province this summer. Once
leadership from Ontario and denied that significant cuts were being
again, the support of Minister McMeekin and the Ontario
contemplated. So, in July, as drought gripped many areas of our
government was critical for us as they initiated discussions
province causing undue stress and uncertainty for Ontario beef
with, and requested aid from, the federal government
farmers, OCA President Dan Darling wrote a letter to every Ontario
issues facing our members and to discuss plans for agriculture and
under the AgriRecovery Program.
7
Communications
2012 Highlights
Ontario Beef Magazine
Ontario Beef was published five times in 2012 (February, May, August,
October and December) to approximately 14,000 OCA members,
industry partners, MPs and MPPs. It provides members of OCA and
other industry stakeholders with a wide range of information, issues
updates, market statistics and more. In 2012, staff also undertook
the task of updating our circulation database to better reflect our
active and current membership data with the goal to ensure all
active members of OCA are receiving this publication. If you have
had interruptions in receiving this publication please contact the
OCA office to verify your complete mailing address.
Cattlemen’s Weekly
Anyone wishing to receive weekly information on issues affecting
the beef industry are encouraged to subscribe to Cattlemen’s
Weekly, OCA’s electronic weekly update that has nearly 1,000
subscribers. The weekly newsletter, sent on Friday of each week,
provides recipients with a snapshot of timely updates on top news
stories, industry issues, upcoming events and deadlines. County
associations are also encouraged to send along event details or
good news stories to be posted and shared in Cattlemen’s Weekly.
Those interested in receiving this weekly update can send their
email address to [email protected]. Email addresses are
kept strictly confidential. The newsletter can also be viewed from the
OCA website under Cattlemen’s Weekly.
Reviewing the OCA Brand
OCA initiated a brand review process in 2012 to evaluate the
image and communication goals of the Association with the
objective to focus all messaging and create a consistent image in
all communication materials moving forward.
It was through this process that it was recommended that
OCA consider uniting our two current brands “Ontario
Cattlemen’s Association” and “Make it Ontario Beef” under
one brand, to connect with the broadest-possible audiences.
To do this, OCA voting delegates will be considering an
organizational name change from Ontario Cattlemen’s
Association to Beef Farmers of Ontario at this year’s OCA
Annual General Meeting. The intent of the proposed name
would align OCA with fellow Ontario commodity groups
and provide familiarity and connection to consumers,
government and industry.
Promoting Ontario Beef
It was two years ago, with direction from OCA’s membership,
when OCA launched a campaign to raise awareness of
Ontario beef’s quality, versatility and availability amongst
media and consumers. During the course of 2010, highlights
of the benefits and marketing advantages of brands such as
the Ontario Corn-Fed Beef program, the easy-sell dynamics
of the “buy local” movement, and a targeted approach with
media coupled with a new website complete with recipes,
helped to spark interest in consumers and developed a new
awareness of Ontario beef.
The funding for the campaign wrapped up in March of
2011, leaving OCA with the challenge to get a little more
creative in building on the Make It Ontario Beef brand.
In 2012, the website was updated with a number of new
recipes. Eight new recipe cards were developed this past
summer each highlighting a unique Ontario beef recipe
with a guide on how to choose and prepare popular cuts
of beef and also where to source Ontario beef. A number
of promotional items are now available including Make
It Ontario Beef placemats, napkins, aprons, stickers and
children’s temporary tattoos from the OCA office.
For the last two years, a full page ad featuring Ontario
producer, John Stirk of Orangeville, has been featured
in the annual publication Harvest Ontario – a guide to
direct consumers to local farmers markets, agritourism
locations and farm-gate producers. This magazine guide
is published annually in June with over 75,000 copies
distributed province wide to tourism centres, farmers
markets, events and festivals and Home Hardware stores
across Ontario.
In late May, once again OCA participated in the Queen’s
Park Farmer’s Market hosted by Foodland Ontario on the
lawn of Queen’s Park in Toronto. This year OCA served
over 500 samples of gazpacho steak salad to MPPs and
their staff.
8
In addition to the activities previously mentioned, the OCA
Board of Directors also enlisted in a partnership with the
Ontario Independent Meat Processors (OIMP) to promote
local Ontario beef products. Our partnership has enabled us
to share recipes and resources including the opportunity to
have Ontario beef featured in their monthly newsletters, social
media campaigns, OIMP’s Ultimate Burger Competition and
attending the One of a Kind Show in Toronto with two days
dedicated to Ontario beef. By combining funds, resources
and manpower in this logical partnership we have extended
our efforts and reach in the areas of consumer awareness,
retailer engagement, and foodservice opportunities in the
further promotion of Ontario beef.
OCA Sharecost Program
The OCA Sharecost Program continues to be a well utilized
program administered by OCA. OCA is pleased to report a
successful year in 2012 with 40 participating counties receiving
a total return to the local level of over $127,000 (a slight
increase from 2011) in support of consumer and producer
initiatives. Each year, counties put time, effort, money
and manpower into various local events and awareness
activities in support of the beef industry. In November, final
•
Junior Beef Heifer Show Exchange Program
•
OAC Beef Science Club
•
Profitable Pastures Conference
•
Quinte Farm Show
•
Queen’s Park Farmers’ Market
•
Queen’s Guineas Competition
•
Royal Agricultural Winter Fair
•
Youth Forum
•
World Hereford Conference
5th Annual Cow-Calf Roadshow
OCA’s Cow-Calf Committee celebrated its fifth anniversary
as host of the annual Cow-Calf Roadshow on September
5-6, 2012. With over 100 eager participants this year the
Roadshow was held in Haldimand-Norfolk, and featured
stops at Miller Land and Livestock, YU Ranch and the farm
of Cory and Heidi Van Groningen. Dr. Rob Tremblay, Ian
McKillop and Jennifer Stevenson were the highlights of the
morning speaker session presenting on pain management,
the Beef Cattle Code of Practice and an evaluation on
market risk factors. We thank the sponsors, participants and
farm hosts for another successful year.
applications were submitted including invoices and record
of payment for each activity. In return, OCA
provided a cost share of 80% up to a maximum
of $2,500 for consumer initiatives and $2,500 for
producer initiatives for a total maximum return of
$5,000 per county. In 2012, qualifying producer
newsletters while consumer activities included
fall fair involvement, local beef promotion and
community sponsorship.
Sponsorship & Events
OCA continued its support towards a number
of initiatives throughout 2012. Participating in
tradeshows provides an excellent avenue to
connect with producers to address industry
concerns and to meet with consumers to resolve
misconceptions on food-safety and beef farming practices.
OCA participated in and/or supported the following events/
initiatives in 2012:
•
Beef Industry Convention
•
Beef Symposium
•
Beef Sen$e – 4-H Ontario
•
Canada’s Outdoor Farm Show
•
Canadian National Exhibition
•
Discovery Days – 4-H Ontario
•
East Central Farm Show
•
Grey Bruce Farmers Week
•
Junior Farmers Association of Ontario
How to Stay Connected
•
Receive Ontario Beef Magazine in your mailbox
•
Receive OCA Cattlemen’s Weekly in your inbox
•
Follow OCA on Twitter @Ontariobeef
•
Check-out our Auction Market Communications
System
•
Visit www.cattle.guelph.on.ca
•
Visit www.makeitontariobeef.ca
•
No access to a computer? Contact the OCA office
•
Get involved in your local county association
activities ranged from bus trips to workshops to
9
OCA Programs In Review
Leadership Development Program
gathered
In collaboration with the Rural Ontario Institute (ROI), OCA committed
us documented evidence to show Ontario’s cow-calf
to the development and implementation of a pilot program in 2011
to recruit and train a group of visionary organization leaders who
are capable of moving the Ontario beef industry forward. The pilot
through
past
programs
to
enhance
the
traceability aspect of these calf clubs. This project will give
producers that being proactive and working together can
result in improved profitability. It will show producers clear
steps they can take in order to increase their returns, and
program will increase the leadership skills of existing or potential
meet the needs of Ontario’s feedlots.
organization leaders, and better prepare leaders to move the
New clubs worked throughout 2012 to increase offerings of
industry forward in times of change or challenge.
The program commenced in the spring of 2012, and consisted of
three sessions held in Cambridge, Toronto and Peterborough from
January to April and our fall session was condensed into three days,
held in Thunder Bay, to accommodate an overwhelming interest in
northern Ontario. Participants of all ages and from various regions in
the province had the opportunity to network with fellow producers
and current industry leaders, travel to Queen’s Park and meet
with local MPPs and the Ontario Minister of Agriculture, and gain
a greater understanding of effective communications, meeting
management, organization governance, creating effective policy
and procedures, and empowering and motivating others.
Upon completion of both sessions in 2012, 33 participants successfully
graduated from OCA’s Leadership Development Program.
these calves. Overall strong prices have narrowed the price
differential, but consignors and buyers continue to support
this initiative. Over the past year we have been able to
work with over ten different sale groups to make available
various advertising options to further their club activity. The
use of videos for presale exposure provided another tool for
buyers to preview upcoming sale offerings. We continued
to expand the use of video auction technology to include
northern Ontario. As a result of this initiative, some auction
markets have chosen to continue with the use of video
auction technology. Over 18,000 calves were marketed
through these clubs in 2012, representing 350 cow-calf
producers in Ontario.
The program in 2012 also assisted the clubs and producers
by coordinating pasture tours. Four different tours covering
eight different farms in the province explored tools to
maximize pasture potential with the format of pasture walks,
peer review and professional advice from grazing mentor
specialists.
The funding partnership for this initiative through the
Agricultural
Institute
(AMI)
ended
in
Verified Beef Production
2012 continued to be a challenging year for the Verified
Beef Production Program in Ontario. The program has
carried out more on-farm audits for producers who viewed
Feeder Calf Enhancement Project
The Ontario feedlot sector requires approximately 600,000 feeder
cattle per year. With the Ontario beef cow herd being less than
321,000, there is a great potential for Ontario cow-calf producers to
meet an obvious need.
Since 2010, OCA has worked with selected cow-calf producers to
develop (and expand existing) calf clubs that will raise similar-type
cattle under defined protocols with the intent of placing attractive
sized lots of preconditioned Ontario calves into special calf sales. We
have been building upon the premise ID information that has been
10
Management
December of 2012.
VBP registration as an important component of their own
marketing program. 2,713 producers have received training
under the national on-farm food safety program. 110
operations in Ontario are now registered. VBP continues to
provide training and materials for special producer groups
to set the foundation for brand evolution strategies.
Our hope is that inclusion in the Growing Forward 2 with
funding support similar to other provinces would reinvigorate
the program and encourage increased uptake in on-farm
food safety by Ontario beef producers.
Research & Innovation
In June, the OCA Research Committee, with funding approved
“Liver tissue measures for indirect assessment of feed
by the OCA Board of Directors, initiated a three-year OCA Beef
efficiency in beef cattle” - Dr. Steve Miller (UoG)
toward Ontario based research projects. This allocation is in addition
to the annual funding OCA contributes to the Beef Cattle Research
Council (BCRC) to fund beef research projects more national in
scope.
The project will further path find a solution to enable the
beef industry to improve feed efficiency. The project brings
together and adds value to a number of existing resources
such as facilities and databases.
Since feed represents
the largest single variable cost related to production, the
In August, the Committee approved several projects from the first
project certainly relates to an important issue. Genomics
call for proposals under the OCA Beef Research Program and
coupled with biomarkers (liver measures in this study) for
two others under the Canadian Agricultural Adaptation Program
feed efficiency will certainly facilitate genetic improvement
(CAAP). Additionally, the OCA board recently decided to redirect
strategies for this historically difficult complex of traits
funds to two Ontario projects that have been endorsed by BCRC in
(efficiency).
anticipation of the next Beef Science Cluster under the next Growing
ultimately a more efficient cow-herd.
Forward framework set to begin in April of 2013.
The downstream benefit of the project is
“To determine if standard roughages can be reduced
OCA has also been involved in the preliminary development of a new
or replaced in beef feedlot rations without effects on
and innovative centre dedicated to driving the sector’s research
performance, grade or health”
interests in Ontario. The Livestock Research Innovation Corporation,
- Bob Bechtel (Advanced Ag Testing Inc.)
or ‘LRIC’ for short, is anticipated to act as a multi-species research
and innovation centre and is designed to provide leadership and
direction on livestock and poultry research in Ontario. Stay tuned for
more details on this exciting project in the near future.
It is hoped that the conclusions reached by this trial will
enable the cattle feeding industry to cope with severe
drought conditions in any part of the country. The results
should also help in areas where corn production for ethanol
OCA refined its research priorities in 2012 in anticipation of the next
production has reduced the roughage supply. The drought
agricultural policy framework (Growing Forward 2), the priorities are
of 2012 also put pressure on Canadian and American feed
as follows:
supplies which will have both short and long term implications
•
Economic Research and Analysis as it relates to Ontario Beef
Production
•
Environmental Sustainability
•
Improved Animal Health and Welfare
•
Marketing Opportunities for Ontario Beef – Product
for the North American beef cattle supply. Further industry
liquidation will occur in the short term. If more fibre can be
directed from the feeding industry to the cow-calf sector
then the return to acceptable numbers of cows will be
accelerated.
Development
“Stimulating innate immune reponses to prevent pneumonia
•
Production Efficiency
in beef cattle” - Dr. Jeff Caswell (UoG)
•
Safe Product
2012 Funded Projects
“The impact of genomic selection for feed efficiency on the
cow-calf sector, performance parameters and underlying biology”
- Dr. Steve Miller (UoG)
The primary purpose of this research is to study the ties between
genomic selection for feed efficiency and biological parameters
associated with feed efficiency, aiming not only to increase our
understanding of the factors determining feed efficiency in beef
cattle, but also to identify new phenotypes that could be applied in
genetic selection for improved feed efficiency.
The objectives are to investigate how beef cows differ in performance
(size, intake, fertility and calf weaning weight) in relation to their feed
efficiency predictions (genomic and based on own and progeny
records for feed intake). Biological measures to predict and to
monitor biological responses to improvement in feed efficiency will
also be developed.
The intent of this project is to identify how factors that
predispose to bacterial pneumonia (stress and viral infection)
reduce expression of antimicrobial peptides in cattle, and to
use this knowledge to develop a new intervention to prevent
pneumonia by stimulating this innate immune response.
Development of a method to stimulate antimicrobial
peptide production is expected to reduce the occurrence
of pneumonia in beef cattle, reduce the need for
preventative use of antibiotics, and improve the welfare of
stressed, disease-prone calves.
These studies are essential for efficiently identifying the
best pathways to target for enhancing innate immunity
in calves, to prevent the stress-associated reductions in
innate defences. The goal is to stimulate innate immunity
in disease-susceptible feedlot cattle, which would prevent
Research Program which allocated $90,000/year to be directed
disease and reduce the current reliance on preventative
antibiotic use in beef production.
11
Feeder & Breeder Co-op Programs
Ontario Feeder Cattle Loan Guarantee
Program
Ontario Beef Breeder Co-op Program
2012 was a year of fluctuating weather and markets that
The Ontario Beef Breeder Loan Co-op Program was established in
affected the program’s activity. Drought conditions, limited
2002 and currently eight co-ops continue to operate throughout
pasture, reduced feed supplies and eight dollar per bushel
certain areas of Ontario. The bright spot in 2012 was the expansion
corn forced many members to reassess their cattle feeding
of the areas that a couple of co-ops have elected to cover. The
strategies and marketing.
Temiskaming/Cochrane Breeder Co-op decided to cover Manitoulin
The number of head purchased in the Ontario Feeder Cattle
Loan Guarantee Program was down to 86,985 because
of feeding dynamics and the higher cost of replacement
cattle. Any member operating at the maximum loan limit
of $250,000 would have bought about 25 head of cattle less
than a year ago. Average value per head on the program
is up $218 from two years ago.
Co-ops have discussed
increasing the loan limit, but this would require a change in
the Order in Council by the provincial government.
Island.
This was a win-win situation for all involved.
The Co-op
benefited from increased activity and producers on Manitoulin Island
obtained financing without having to worry about having adequate
membership to maintain a viable co-op of their own.
Also, the
Southwest Beef Breeders Co-op opted to take on producers in the
Norwich area.
Ontario Beef Breeder Co-op Statistics
YEAR - as per June 30th
2012
2011
2010
2009
2008
2007
Higher overhead costs for insurance and auditing fees
Number of members
279
263
260
273
263
253
coupled with lower activity, continues to challenge the
Number of active members
238
232
231
222
223
207
boards of a few co-ops. We continue to solicit the Ontario
Total cow inventory
7,930
6,846
6,728
6,657
6,477
6,741
Total principal
outstanding(million)
$5.61
$4.91
$4.55
$4.50
$4.50
$4.40
Co-operative Association to lobby the government to
increase the financial limits of co-ops requiring an audit.
In 2013, there will be considerable effort made to raise the
Average number of females
per active member
33
29
29
30
29
33
profile of the program now that funding is not a limiting
Number of new members in first
six months of the year
24
23
11
26
22
39
Number of females purchased
in first six months of the year
912
837
627
869
864
979
factor for some co-ops.
There will be coverage in the
Ontario Beef Magazine and posters on display at sales barns
and agribusinesses. As always, it will be up to local boards
to use their due diligence in approving new members.
12
In 2011, over 1,800 head were purchased through the program
OCA continues to administer the Advance Payment Program
(which is a record) and as of June 30, 2012 nearly 8,000 head were
which is a huge benefit for the Ontario Feeder Cattle Loan
on inventory. Unfortunately during the last half of 2012 some members
Guarantee Program members.
In 2012, Agriculture and
were forced to reduce their cow herds because of lack of forage
Agri-Food Canada paid over $490,000 of interest on behalf
due to drought conditions. It is encouraging to see a number of cow
of the co-ops’ members, an equivalent of over $1,250 per
herds in Ontario that have been established using the Beef Breeder
applicant.
Co-op Program.
Ontario Feeder Cattle Loan Guarantee
Program Statistics
The program continues to have both Farm Credit Canada (FCC) and
CIBC as lenders with the requirement of a 15% assurance account
2012
2011
2010
2009
2008
Number of Co-ops
18
18
19
19
19
Total Membership
727
810
835
868
979
Under Age 40**
228
192
181
178
183
During Year
700
744
761
794
805
As of December, 31
591
605
622
662
598
Purchased in Year
86,985
99,152
106,514
103,056
96,241
Sold in Year
93,877
104,733
110,455
90,115
109,418
On Hand, December, 31
62,599
69,271
75,223
79,368
66,480
Outstanding Loans, December, 31
$62.5M
$64.6M
58.5M
$54.1M
$44.8 M
Total Amount Committed, December, 31
$67.1M
$68.9M
$63.9 M
$62.2M
$52.8 M
Total loans advanced during 2012
$88.9 M
Active Members
deposit and repayment of the loan in five years. The only exception
is open heifers are allowed on the program and the first payment is
interest only, and then five years of principal payments.
Maximum lending values for bred cows and bred heifers as set by
the lenders continue to challenge the co-ops. Despite fluctuations
Number of Cattle
Financial
of markets and weather, the co-ops have had some initial discussions
with respect to asking the OCA board to once again pursue a
government guarantee for the Ontario Beef Breeder Co-op Program.
In the meantime, local boards continue to have discussions with their
lenders as to the maximum loan limits and interest rates.
Program Administrators
Beef Breeder Co-ops
ALGOMA
Pauline Hillstrom, Bruce Mines
Algoma (705) 782-6744
NORTHERN CLAYBELT
Cindy Caron, Earlton
Temiskaming/South Cochrane
(705) 563-8298
BRUCE
Mary Stephenson, Chesley
East Central Bruce (519) 363-2550
OTTAWA VALLEY
Jim Cochran, Almonte
Carleton/Lanark/Renfrew
(613) 256-3835
CENTRAL
Phyllis Tupling, Shelburne
Simcoe/Dufferin (519) 925-9590
QUEEN’S BUSH
Darryl Diemert, Mildmay
South East Bruce
(519) 367-2077
EAST CENTRAL
Brenda Bonis, Lindsay
Durham/Victoria/Peterborough
Haliburton/Northumberland
(705) 324-5701
RAINY RIVER
Joyous Bragg, Emo
Rainy River/Thunder Bay/Kenora
(807) 482-3948/2498
EASTERN ONTARIO
Deloris MaracleWhalen, Deseronto
Hastings/PrinceEdward/L&A
Frontenac/Leeds
(613) 396-6561
GOLDEN HORSESHOE
Michael Moser, Kitchener
Niagara/Waterloo/Wentworth
Brant/Oxford/Haldimand/Norfolk
(519) 570-1684
HIGH POINT
Phil Mullin, Flesherton
South East Grey
(519) 924-3651
HURON/PERTH
Janice Hawkins-Wylie, Brussels
Huron / Perth
(519) 887-8899
ISLAND
Dorothy Anstice, Tehkummah
Manitoulin
(705) 859-3925
LAMBTON
Joanne Sanderson, Bothwell
Lambton/Essex/Kent/Middlesex/
Western Elgin
(519) 695-3980
TWIN COUNTY
Sandra Laver, Tara
Grey/North Bruce
(519) 934-2666
TWO VALLEYS
Jim Cochran, Almonte
Prescott/Russell/Glengarry
Stormont/Dundas
(613) 256-3835
WEST BRUCE
Mary Stephenson, Chesley
West Bruce
(519) 363-2550
WEST CENTRAL
Carol Ann Pinkney, Elora
Halton/Peel/Wellington
(519) 846-8756
Provincial
Supervisor
Cheryl Russwurm
Phone: (519) 367-5590
Fax: (519) 367-5607
[email protected]
BRUCE-GREY
BEEF COW FINANCE CO-OP
Sandra Laver
Grey/Bruce
(519) 934-2666
EAST BEEF BREEDER CO-OP
Delores MaracleWhalen
Hastings/Prince Edward
L&A/Frontenac/Leeds
(613) 396-6561
HURON-PERTH-MIDDLESEX
BEEF BREEDERS CO-OP
Janice Hawkins-Wylie
Huron/Perth/Middlesex
(519) 887-8899
OTTAWA VALLEY
BREEDER CO-OP
Jim Cochran
Carleton/Lanark/Renfrew
(613) 256-3835
RAINY RIVER
BEEF BREEDER CO-OP
Joyous Bragg
Rainy River/Thunder Bay/Kenora
(807) 482-3948/2498
SOUTH QUEENS
BREEDER FINANCE CO-OP
Darryl Diemert
South Bruce/South Grey
North Huron/North Wellington
(519) 367-2077
SOUTHWEST
BEEF BREEDERS CO-OP
Joanne Sanderson
Lambton/Essex/Kent/East Norwich
(519) 695-3980
TEMISKAMING/COCHRANE
BEEF BREEDER CO-OP
Mike Rheaume
Temiskaming/Cochrane/Manitoulin
(705) 648-4536
Feeder Co-ops
13
Market Statistics
Ontario Auction Markets
Auction
Markets
Large andOntario
Medium
Frame
Fed Steers
Large and Medium Frame Fed Steers 1250 lbs +
1250 lbs +
Average
Weekly
PricePrice
Per Hundred
Weight
Ontario
Average
Weekly
Per Hundred
Weight
Week #
2012
2011
2010
Week #
2012
2011
2010
1
2
3
121.50
121.35
123.61
98.71
98.82
99.39
84.74
83.85
82.45
27
28
29
114.37
112.90
109.89
109.31
107.66
106.65
95.21
93.25
94.13
4
123.25
119.31
123.68
118.94
101.94
100.54
104.74
104.15
84.52
82.88
83.61
86.67
30
106.97
109.91
106.09
110.97
103.10
104.51
107.70
109.43
93.20
93.14
91.43
91.74
120.68
119.91
119.31
118.66
103.01
103.62
102.89
105.05
86.99
86.73
85.47
85.51
112.69
113.05
109.91
108.02
105.10
107.37
108.57
109.46
93.94
93.44
93.51
91.96
12
13
119.82
104.89
87.88
109.84
106.11
92.06
87.20
38
39
115.84
108.89
110.66
106.66
91.14
14
15
114.13
112.05
111.75
108.49
89.57
90.11
40
41
111.37
110.54
108.00
110.44
90.33
89.98
16
17
18
19
20
113.29
112.06
108.41
109.28
91.22
92.36
110.34
113.09
109.97
110.77
92.75
93.95
110.80
114.40
115.77
107.57
106.76
105.44
90.74
91.67
94.27
42
43
44
45
46
113.19
112.25
109.63
111.93
113.30
116.74
91.81
89.36
89.82
21
22
117.91
105.65
95.97
112.12
116.47
93.87
117.00
103.50
94.09
47
48
114.81
119.38
95.79
23
24
118.00
103.04
93.11
114.19
118.22
96.24
118.27
117.48
115.21
106.84
110.21
109.31
91.80
91.10
92.37
49
50
114.35
113.22
120.02
116.16
116.44
121.42
97.92
94.98
98.73
5
6
7
8
9
10
11
14
25
26
31
32
33
34
35
36
37
51
52
Large and Medium Frame Fed Steers
125.00
120.00
115.00
110.00
105.00
100.00
95.00
90.00
85.00
80.00
2010
2011
2012
wk wk wk wk wk wk wk wk wk wk wk wk wk wk
1 5 9 13 17 21 25 29 33 37 41 45 49 53
Replacement Steers
Ontario Average Monthly Price Per Hundred Weight
Replacement Steers
Ont Average Monthly Price per Hundred Weight
Over 1000 lb.
Month
500 – 600 lb.
2012
2011
2010
2012
2011
2010
January
134.88
112.29
91.13
164.20
138.86
108.02
February
139.03
118.29
93.72
169.27
148.54
115.65
March
135.22
115.87
94.12
164.22
144.74
114.28
April
129.65
115.93
95.39
161.88
147.61
117.04
May
125.83
111.85
96.51
165.63
140.05
118.12
June
132.42
111.03
94.91
167.14
135.49
116.98
July
127.81
115.56
97.88
155.91
138.03
116.99
August
124.22
115.85
100.56
146.47
136.60
121.35
September
131.36
121.00
104.43
159.90
148.55
124.33
October
128.53
124.59
102.99
158.17
157.31
129.95
November
128.50
130.19
104.60
149.08
155.18
129.69
December
132.76
129.23
111.24
149.04
153.25
131.23
Price per hundred weight
1250 lbs +
Large & Medium
Frame
Fed Steers 1250 lbs +
Ontario Average Weekly Price
Ont Average Weekly Price
15
Market Statistics
Replacement Steers
1000 lbs +
Ontario
Average
Monthly
Pricelbs
Replacement Steers
1000
+
140.00
135.00
130.00
125.00
120.00
115.00
110.00
105.00
100.00
95.00
90.00
2010
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2012
Jan
Ont Average Monthly Price
Replacement Steers
500 - 600 lbs
Ontario
Average
Monthly
Price
Replacement Steers
500-599
lbs
170.00
165.00
160.00
155.00
150.00
145.00
140.00
135.00
130.00
125.00
120.00
115.00
110.00
105.00
2010
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2012
Jan
16
Ont Average Monthly Price
Volume of Cattle Sold
Through Ontario Auction Markets
Volume of Cattle Sold
Year
Fed Cattle
Stockers
Total
2008
268,810
314,130
582,940
2009
231,144
295,820
526,964
2010
251,836
324,543
576,479
2011
224,356
311,107
535,463
2012
223,634
286,785
510,419
Volume of Fed Cattle Sold
Fed Cattle Volume Sold
250,000
Number of head
200,000
150,000
100,000
50,000
0
2008
2009
2010
2011
2012
300,000
17
Market Statistics
Stocker Volume Sold
Stocker Volume Sold
330,000
320,000
310,000
Number of head
300,000
290,000
280,000
270,000
260,000
2008
2010
2011
2012
Ontario
Steers
OntarioRailgrade
Railgrade Steers
Ontario Average Monthly Price
Average Monthly Price
205.00
195.00
185.00
175.00
165.00
155.00
145.00
135.00
2010
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
2012
Jan
18
2009
Ontario Railgrade Steers
Railgrade
Steers
Ontario
Packing
Plants
Ontario
Packing
Ontario Average
Weekly
Price Plants
Per Hundred Weight
Week
#
2012
2011
2010
Week
#
2012
2011
2010
1
197.25
170.00
143.00
27
198.00
184.00
155.75
2
199.25
170.00
141.50
28
197.50
186.00
159.50
3
200.75
170.50
140.25
29
196.00
185.25
159.00
4
204.00
172.00
143.00
30
193.25
182.50
159.50
5
205.50
174.25
143.00
31
192.00
181.50
159.00
6
204.50
177.75
142.50
32
191.25
182.00
158.00
7
202.00
179.50
144.25
33
191.00
184.75
157.00
8
200.00
179.25
147.50
34
192.00
184.00
158.25
9
202.50
178.75
148.75
35
192.25
181.50
158.50
10
202.50
178.50
146.25
36
191.75
180.00
158.50
11
202.00
180.25
146.25
37
191.00
182.00
157.00
12
201.25
180.25
148.25
38
190.00
181.75
156.50
13
200.00
184.75
149.50
39
188.50
180.25
156.25
14
197.50
192.00
150.75
40
187.50
180.50
155.25
15
193.25
192.00
153.50
41
186.50
183.50
154.75
16
192.50
188.50
155.25
42
186.75
183.75
156.00
17
193.50
188.25
156.50
43
187.50
184.00
158.00
18
192.00
187.00
156.50
44
190.25
184.50
157.25
19
193.00
186.00
156.00
45
191.00
185.25
157.00
20
193.75
185.75
156.50
46
191.00
190.25
156.50
21
196.00
183.25
159.00
47
191.00
192.50
158.50
22
198.50
181.50
160.25
48
192.50
196.25
163.25
23
198.50
180.50
160.00
49
194.50
199.00
156.50
24
200.50
180.50
158.50
50
194.50
195.50
158.50
25
201.50
181.50
156.50
51
194.50
195.50
163.25
26
199.75
183.75
155.00
52
197.50
195.50
165.75
Average Weekly Price per Hundred Weight
19
Market Statistics
Ontario / Alberta Price Comparison
Finished
Steers – Live
Basis
Ontario/Alberta
Price
Comparison
Monthly
AverageAverage
Price per Hundred
Finished Steers - Live Basis
- Monthly
Price PerWeight
Hundred Weight
Month
Alberta 2012
Spread
January
$122.14
$114.24
+$7.90
February
$120.82
$113.24
+$7.58
March
$118.48
$115.15
+$3.33
April
$112.65
$110.10
+$2.55
May
$115.25
$111.98
+$3.27
June
$117.32
$111.77
+$5.55
July
$110.94
$109.15
+$1.79
August
$111.25
$111.13
+$0.12
September
$109.48
$108.52
+$0.96
October
$111.52
$108.39
+$3.13
November
$112.51
$115.15
-$2.64
December
$114.83
$118.97
-$4.14
Ontario/Alberta Price Comparison
Finished
Steers /- Live
Basis -Price
Monthly
Average Price
Per Hundred
Weight
Ontario
Alberta
Comparison
2012
Finished
Steers - Live Basis - Monthly Average Price
125.00
120.00
115.00
Ontario
Alberta
110.00
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
105.00
Jan
Price per hudnred weight
20
Ontario 2012
Monthly Average Warm Carcass Weight
Steers
Steers
Ontario
Canada
Month
2012
2011
2010
2012
2011
2010
January
890
888
902
879
859
868
February
892
884
893
855
849
867
March
905
896
902
885
853
868
April
915
904
901
876
849
848
May
902
882
899
858
824
825
June
876
842
853
857
811
811
July
866
844
836
865
836
824
August
877
870
839
880
865
846
September
903
883
862
894
884
863
October
914
893
876
900
893
873
November
922
900
872
890
898
870
December
914
909
879
887
892
860
Ontario
Canada
Month
2012
2011
2010
2012
2011
2010
January
799
790
800
799
793
811
February
808
792
800
808
787
815
March
809
796
805
809
782
805
April
810
799
809
810
775
787
May
799
776
807
799
758
759
June
797
763
770
797
731
743
July
787
751
755
787
740
763
August
790
773
750
790
786
771
September
803
786
768
803
810
790
October
806
787
778
830
818
801
November
816
791
784
819
823
796
December
818
806
789
816
811
788
Heifers
Heifers
21
Market Statistics
Canadian Boxed Beef Cut-Out Values
WeeklyBoxed
Average
Price
Per Pound
Canadian
Beef
Cut-Out
Values
Weekly Average Price per Pound
Week
#
2011
AAA
2011
AA
Week
#
27
1.8304
1.8056
1.7620
1.7483
1.5841
1.5902
1.5560
1.5738
1.7894
1.8107
1.7353
1.7685
1.6475
1.6572
1.6065
1.6510
1.8099
1.7936
1.7540
1.7596
1.6657
1.6647
1.6442
1.6509
1.8109
1.7849
1.6702
1.6647
1.8830
1.8940
1.8352
1.8560
1.6614
1.6925
1.6560
1.6729
1.8808
1.9215
1.9049
1.8516
1.8833
1.8743
1.7510
1.7693
1.7909
1.7361
1.7591
1.7647
1.8784
1.8261
1.8482
1.8128
1.8127
1.8390
1.7992
1.8302
1.8044
1.8008
1.8241
1.8022
1.8216
1.8329
1.8326
1.8306
1.7786
1.7904
1.7594
1.7708
1.8561
1.8754
1.8441
1.8814
1.7471
1.6923
1.7280
1.6771
1.9051
1.9556
1.9350
1.8971
1.9485
1.9433
1.6870
1.6794
1.6616
1.6520
1.6387
1.6244
24
25
1.9808
1.9904
1.9761
1.9304
1.9506
1.9392
1.6536
1.6606
1.6852
1.6277
1.6264
1.6562
26
1.9795
1.9155
1.6852
1.6645
1
2
3
4
5
6
7
8
9
10
11
12
13
22
2012
2012
AAAWeek #AA
14
15
16
17
18
19
20
21
22
23
28
29
30
31
32
33
34
35
36
37
38
39
2012
AAA
2012
AA
2011
AAA
2011
AA
1.9520
1.9193
1.8883
1.8686
1.7049
1.7468
1.6839
1.7133
1.8620
1.8480
1.8236
1.8287
1.7113
1.6804
1.6834
1.6670
1.8452
1.8306
1.7931
1.7959
1.6676
1.7216
1.6320
1.6898
1.7934
1.8069
1.7423
1.7424
1.8430
1.8400
1.8083
1.8033
1.7412
1.7412
1.7203
1.7227
1.8485
1.8529
1.7466
1.7928
1.7978
1.6915
1.7016
1.7150
1.7313
1.6638
1.6427
1.6503
1.7815
1.7257
1.7236
1.7519
1.6562
1.6858
1.7236
1.6562
1.7361
1.7651
1.6539
1.6716
40
41
42
43
44
1.8058
1.7291
1.7013
1.6604
1.7996
1.8142
1.6973
1.7200
1.7663
1.7577
1.7575
1.6809
1.6748
1.7001
1.8538
1.8778
1.8726
1.7600
1.7868
1.7769
50
51
1.7583
1.7519
1.7277
1.7073
1.6576
1.6717
1.8364
1.8486
1.8508
1.7466
1.7575
1.7742
52
1.7790
1.6834
1.8409
1.7706
45
46
47
48
49
The Canadian Boxed Beef Report was suspended for the week ending October 5th through October 26th,
The Canadian
Beef
Report was suspended
the week These
ending October
(week
26 historically.
(week 43) due to
2012Boxed
due to
inadequate
reportingfor
volumes.
reports 5will
not40)
bethrough
made October
available
th
inadequate reporting volumes. These reports will not be made available historically.
th
AAA
Average price per pound
Canadian Boxed Beef Cut-Out Values - AAA
2.00
1.90
1.80
2011
1.70
2012
1.60
1.50
wk wk wk wk wk wk wk wk wk wk wk wk wk
1 5 9 13 17 21 25 29 33 37 41 45 49
The Canadian Boxed Beef Report was suspended for the week ending October 5th (week 40) through
October 26th (week 43) due to inadequate reporting volumes. These reports will not be made available historically.
AA
2.00
1.90
1.80
2011
1.70
2012
1.60
1.50
wk wk wk wk wk wk wk wk wk wk wk wk wk
1 5 9 13 17 21 25 29 33 37 41 45 49
The Canadian Boxed Beef Report was suspended for the week ending October 5th (week 40) through
October 26th (week 43) due to inadequate reporting volumes. These reports will not be made available historically.
Average price per pound
Canadian Boxed Beef Cut-Out Values - AA
23
Market Statistics
Beef Grade Distribution 2012
CANADA
Federally Inspected Plants
- percent Yield Group
Quality
Grade
A
AA
AAA
A prime
B1
B2
B3
B4
Total
Y1
1.92
27.14
18.51
0.14
Y2
0.12
10.01
22.48
0.36
47.70
32.97
Y3
0.02
3.24
13.63
0.61
Total
2.06
40.39
54.61
1.11
0.06
0.02
0.54
1.21
17.50
100.00
No. head graded: 2,188,247
ONTARIO
24
Federally Inspected Plants
- percent Yield Group
Quality
Grade
A
AA
AAA
A prime
B1
B2
B3
B4
Total
Total
Y1
2.04
28.88
20.78
0.26
Y2
0.02
6.49
18.34
0.38
Y3
0.00
2.61
15.30
1.00
51.96
25.23
18.91
100.00
No. head graded: 502,578
Note: Based on gradings in federally inspected plants.
2.06
37.99
54.42
1.63
0.11
0.06
2.08
1.64
Canadian Live Cattle
Imports and Exports
Canadian Live Cattle
Imports
Number of head
and Exports
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
2008
2009
2010
2012- Imports- Jan 1- Nov 30
Imports into Canada
2011
2012
2012 Exports Jan 1- Dec 31
Exports from Canada
Canadian Beef
Imports
andBeef
Exports
Canadian
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
Total Beef Imports
Beef Imports from US
Beef Imports NonNafta
Beef Exports
2008 2009 2010 2011 2012
2012 Exports Jan 1 - Nov 30
Tonnes
Imports and Exports
25
Industry In Review
Beef Cattle Research
Council
by Matt Bowman,
Chair, BCRC
The Beef Cattle Research Council (BCRC) is
Canada’s industry-led funding agency for
beef research. Its mandate is to determine
research and development priorities for
the Canadian beef cattle industry and
to administer National Check-Off funds
allocated to research. The BCRC is led
by a committee of beef producers who
proportionally represent each province’s
research allocation of the National Checkoff. It operates as a division of the Canadian
Cattlemen’s Association.
The BCRC plays a key role in leveraging
additional revenue for beef cattle research
using
industry
contributions
made
through National Check-off to secure
dollars from other, primarily government,
funding organizations. Recognizing this,
the Council works to ensure the highest
return on investment possible for industry
contributions
to
research
through
ongoing consultation with other provincial
and national funding organizations
to coordinate national beef research
priorities and improve collaborative efforts
around the research evaluation and
selection process.
Currently, 2.5 cents of every National
Check-off dollar collected in Ontario
is allocated to the BCRC. On average
nationally,
the
BCRC
receives
approximately 15% of the National
Check-off. Every National Check-off
dollar directed to the BCRC for research
was matched by six Agriculture and AgriFood Canada (AAFC) dollars through
the current Beef Cattle Industry Science
Cluster.
Value of Research
Investments in beef research have several
benefits, including an improved ability to
meet increasing global food demand, which
is expected to double by 2050. Lagging
productivity in combination with increased
competition for land and water challenges
the industry’s ability to maintain positive
margins and fulfill increased demand for
food in a sustainable manner. Future growth
in Canadian beef production depends in
large part on investments in research.
For
26
Canadian
beef
cattle
producers,
every check-off dollar invested in national
research programs delivers an average
return of $46 in producer benefits. Producers
benefit from advancements in production
competitiveness related to animal health
and welfare, feed grains, feed efficiency
and forage, and grassland productivity.
They also benefit from the maintenance or
improvements in consumer confidence and
beef demand through research related to
food safety and beef quality.
Efforts continue to focus on integrating
economic analyses as an integral part of
BCRC research. Canfax Research Services is
working with BCRC to assess the economic
returns to beef research in Canada, develop
BCRC research priorities, track the economic
benefit of BCRC funded research over the
long term, and inform areas in which greater
technology transfer is needed.
Beef Cattle Industry Science Cluster
The Science Cluster is a partnership between
Agriculture and Agri-Food Canada (AAFC)
and the Beef Cattle Research Council
(BCRC) to ensure that proactive and
strategic investments in applied research are
allocated to programs that have the greatest
potential to move the Canadian beef cattle
sector forward. The partnership is focused on
enhanced coordination and collaboration,
and alignment of research activities with
industry priorities to increase productivity,
reduce costs, advance sustainability, and
increase demand for Canadian beef.
The BCRC developed the Cluster under
Growing Forward in 2009. Joint industry and
government funding commitments through
the Cluster totaled $11.25 million directed
to 32 research programs. Information on
each of these projects is available at
www.beefresearch.ca.
The first Cluster (April 1, 2009 – March 31,
2013) has proven to be a very successful
step towards improving coordination of beef
research funding in Canada while generating
meaningful, applicable results. The next Beef
Cattle Industry Science Cluster (April 1, 2013 –
March 31, 2018) under Growing Forward 2 will
build on the success of the first.
Investments within the second Cluster will focus
on a portfolio of research that contributes
to the industry’s ability to meet the growing
global demand for high quality, safe beef
through responsible and profitable production
practices that support a sustainable future for
the Canadian beef cattle industry. Like the
first Cluster, investments in the second Cluster
will lead to several benefits:
•
Maintenance or improvements in
production competitiveness
•
Support for science-based policy,
regulation and trade
•
Provide public education and
advocacy information
•
Support of the Canadian Beef
Advantage
•
Maintenance of professional capacity
to ensure that research facilities with
experienced professionals are in place
to respond to emerging or critical issues
in an expedient manner
•
Encouragement for greater uptake of
research knowledge and technologies
by industry
The National Beef Research Strategy
The BCRC and national Beef Value Chain
Roundtable recognize that continued
focus needs to be placed on aligning
other provincial and national industry and
government funders to develop a single
national research strategy with defined
research outcomes. The Strategy, available
online at www.beefresearch.ca, is intended
to:
•
Ensure all of industry’s research priorities
are adequately addressed
•
Strengthen future funding requests
from industry to federal and provincial
governments
•
Maximize the value of all investments
in research within the Canadian beef
cattle industry
Extension and Technology Transfer
The BCRC is committed to technology transfer.
It continues to advance the implementation of
its Knowledge Dissemination and Technology
Transfer Strategy, which was developed
through the Science Cluster, and is focused
on converting applied research into effective
tools that drive industry competitiveness.
A Beef Extension Coordinator was hired in
January 2012.
To date, much of the foundational work
needed to deliver research information to
industry has been developed, including a new
extension website, www.beefresearch.ca,
which provides access to general information
on research topics, fact sheets on in-progress
and completed projects, and blog articles
that help producers make informed decisions
on implementing innovation into their
production practices. Social media tools are
also utilized, and a video series called Beef
Research School is currently being developed
in partnership with RealAgriculture.com. Visit
www.beefresearchschool.com to view the
videos.
During the second Cluster, the BCRC will
continue to deliver regular communication
to industry and expand their efforts through
new mediums, such as webinars, videos and
cost of production decision tools. Feedback
will be gathered from audiences to inform
enhancements to the website’s content and
functionality, and a greater emphasis will
be placed on promoting and enabling the
engagement of researchers with industry,
such as the involvement of young researchers
in an industry-led mentorship program.
Verified Beef ProductionTM Program
In addition to sponsoring research and
technology
development,
the
BCRC
oversees and supports the beef industry’s
on-farm food safety program, Verified Beef
ProductionTM (VBP). This provides a practical
means for efficient administration and
access to development and implementation
resources for the program. It also provides an
appropriate forum for policy development to
then be taken forward to the CCA Board.
VBP reports continued growth, with
a 10% increase in the number of
beef cattle operations trained in
VBP in the past year. Nearly 16,600
beef operations across Canada are
currently trained. This represents an
estimated 38% of cow-calf production
and 82% of feedlot production in
Canada, or a weighted average of
67% of all Canadian beef production.
In addition, nearly 900 cattle
operations have participated in the
optional validation audit to become
registered with the VBP program.
BIO
by Mike McMorris
General Manager, BIO
BIO enters its twentieth year in 2013. Several
producers have been with BIO from the
beginning and we thank them for their
continued support. They are the real deal! A
lot has changed since BIO was created as a
producer owned, not for profit cooperative in
1993: land and feed costs have skyrocketed,
cow numbers have declined, the packing
sector has changed dramatically and the
demographics of the consumers are very
different. Beef consumption, however,
remains stagnant as consumers deal with
their own financial challenges and health
concerns.
Our bioTrack system has evolved to capture
more information, more easily for more
producers (including feedlot) with support
from both the Agricultural Adaptation
Council and the Agricultural Management
Institute. Other sectors have invested in
modifications to the system so that it will
meet the needs of sheep and meat goat
producers as well. Beef producers focused
on improving their management will find
bioTrack comprehensive while at the same
time very easy to use. It can work well with
any existing hardware (readers, etc) on your
farm and best of all it lets you use information
the way you want to. That means information
that matters to you, in the format that makes
sense to you. You can even use your smart
phone for data capture!
Our client base is growing and we now have
clients in almost every province, several states
and internationally. There is a great deal of
interest in South East Asia with regards to using
bioTrack as a means of helping to ensure food
security and safety in addition to improving
productivity. Our efforts internationally are
to generate income that can be used to
develop even better products and services.
BIO has continued work in the area of
genomics or DNA analysis. We have strong
partnerships with the Universities of Guelph
and Alberta and have enjoyed support from
Genome Alberta and the Natural Science
and Engineering Research Council of Canada
(NSERC) in our work with genomics. There is
no doubt that genomics will revolutionize
the production of all livestock species. The
dairy industry has changed dramatically
already and they are seeing a much faster
rate of genetic progress (doubled) since they
included genomics in their genetic evaluation
programs. We are working collaboratively
with
many
international
partners
in
developing the science of genomics in order
that producers can benefit from this exciting
new technology. The beef industry will be
required to take advantage of genomics
or become so relatively inefficient as to be
irrelevant.
Bull testing has seen a bit of a rebound in the
number of bulls tested. BIO has documented
genetic differences in bulls that equate to
well over $100 per progeny both to the cowcalf owner as well as to the feedlot operator
that buys the calves. Are you using tested
bulls? If not, how do you know they are any
good? We still offer carcass prediction service
to feedlot operators. Through OCA funding,
we introduced many producers to this very
worthwhile technology which uses ultrasound
to determine the optimal marketing date for
individual animals. Of course you can always
order RFID and management tags from us
with easy payment and delivery to your door.
The development of the National Strategy
involved the participation of key stakeholders
and major beef research funders across
Canada, including the Ontario Cattlemen’s
Association. It gained the commitment of
the major funders to coordinate funding
to achieve short, medium, and long-term
outcomes in alignment with industry’s
priorities. The desired research outcomes
proposed under the second Beef Cattle
Industry Science Cluster are directly aligned
with those established under the National
Beef Research Strategy.
27
Industry In Review
Canada Beef Inc.
by Chuck McLean
Chair, CBI
At the completion of the first year of operation
as Canada Beef Inc., there are many reasons
to be proud of the accomplishments of the
staff and Board of Directors. Accomplishments
during the first 15-month fiscal year include:
development of a strategic three-year plan
for the organization; creation of organizational
and governance structures that will guide
Canada Beef Inc. as it moves forward; hosting
of the first Annual Forum and annual general
meeting (AGM) and continue the process of
finding a new home for the Calgary office.
All of this was accomplished while performing
the day-to-day responsibilities and work of a
global marketing organization.
January 1, 2012 was the beginning of the fiscal
year and the organization was challenged
within a very short period of time to create a
new corporate culture, vision, mission, threeyear strategy, key drivers, targeted priorities,
tactical actions, measurement tools and
reporting, performance development systems
and more robust financial accountabilities.
This is a tall order, knowing that on average
mergers take upwards of three years to
fully complete. Regardless, Canada Beef
Inc. will continue to evolve. This fits with the
organizational goal of being fit-for-purpose
and managing-for-the-future.
28
The three-year corporate strategy is the result
of input from a widely diverse grouping of
industry and government stakeholders. The
feedback and market intelligence received
enabled and facilitated the development of
a new Market Development Program (MDP)
which launched January, 2012 – a new
program intended to provide an objective
means to predict and track returns based on
investment.
Ongoing dialogue, primarily with valued
small-and-medium sized entrepreneurs and
business leaders over emerging market
opportunities, risk and priorities, led to the
June 1st, 2012 launch of the Market Outreach
Initiative (MOI). This program is complementary
to the MDP and has additional funds earmarked for such activities. Canada Beef
Inc. promised to be nimble and market
responsive, and at the same time, fiscally
prudent and financially accountable. That
is why both the MDP and MOI applications
go through a rigorous assessment process
to determine the value of the investment
Canadian beef producers are being asked
to make to any one individual or company. It
is the expectation that both parties will share
in the reward, but also the risk.
Domestically there is a strong alignment
to the new way of doing business, while
internationally the market has been slower
to embrace the notion of partnership based
on needs and expectations. More recently
Canada Beef is starting to confirm who
the real partners are, and this is resulting in
some very intimate brand, marketing and
promotional work being done in markets
such as Korea, Japan, Mexico and Russia. In
some of these markets preferential tariffs are
providing competitors a large advantage,
which may continue to increase.
As of December 2012, 70 MDP applications
have been processed, and based on
leveraged opportunities within the MDP, are
tracking a 6.2:1 ratio globally. Every producer
dollar invested into partnered initiatives
focusing on branding, marketing, promotion,
education and/or training is returning $6.2
dollars.
This is how
Canada
Beef
is
working to
establish
sustainable
r e s u l t s
with
key
partners
in markets
around
the world.
Overall,
Canada
B e e f ’ s
responsibility to shareholders is to deliver
a strong return on investment (ROI). The
activities, tactics and priorities are more than
just what the MDP delivers. Canada Beef
also provides regular, detailed Global Market
Intelligence (GMIR) reporting to provide
timely and factual information to enable
business decisions to be made to the benefit
of industry.
The value generated through domestic
programming has been wide reaching
as efforts with the retail and foodservice
markets have yielded strong results that will
pay ongoing dividends. Programming with
the retail and foodservice marketplace in
Canada has been able to drive significant
investment by the trade on specific beef
programs. In total 10 market development
programs were initiated with an average
industry investment ratio of 3.22:1 at retail
and 8.14:1 at foodservice.
As the lead Canadian Beef Ambassador,
Canada Beef Inc. is also highly engaged
in consistent and targeted education
and training around the Canadian Beef
Advantage (CBA); this includes engagement
within the social media environment, media
relations, culinary offerings, nutrition and
related research and recipe development
and education. And the work continues on
branding and positioning of the Canadian
Beef Brand Mark. Daily efforts ensure that
more Canadian beef is being featured, more
often, with impactful messaging stemming
from the CBA that will drive a deeper
consumer understanding, commitment and
resulting loyalty to Canadian beef.
In September Canada Beef hosted its first
Annual Forum in Calgary, Alberta. A full
day that included industry and market
presentations, a beef industry panel discussion
and ambassador/social media sessions
were followed by
the first Annual
General Meeting.
During the AGM,
attendees heard
reports from board
committees and
elected the new
Board of Directors.
The Canada Beef
Inc. Board for
2012-2013
year
includes producer
and
industry
representation.
Ten
provincial
association members have been selected as
board members, with elections held for both
Alberta and Saskatchewan representatives:
Chuck MacLean (Chair), AB; Paul Sharpe
(Vice Chair), ON; Grant Huffman, BC; John
Schooten, AB; Jack Hextall, SK; Trevor Atchison,
MB; Gib Drury, QC; Jennifer MacDonald, NB;
Terry Prescott, NS; John MacDonald, PEI.
Industry representation covers all sectors
along the beef value chain: Dwight Greer,
Eastern Meat Solutions, Beef Processing
and
Distribution
(importer-exporter
representative); Brian Read, XL Foods; Robert
Bielak, St. Helen’s; Mike Kennedy, Cargill;
Arthur Batista, Ecolait; and Scott Ellerton,
Sysco Canada.
•
•
•
•
Finance/ Audit and Program
Performance Management – Scott
Ellerton
Planning and Priorities – Mike Kennedy
Governance – Jennifer MacDonald
International Beef Trade Access Policy
Advisory – Brian Read
Canada Beef Executive
•
Robert Meijer - President
•
John Baker – Executive VP, Global
Marketing
•
Ron Glaser – VP Corporate Affairs &
Operations
•
Michael Shittu – VP Finance
At Canada Beef Inc., our culture is to have
a healthy appetite for change. We are
prepared to do what it takes to be relevant
to industry, to be productive and valued.
And we continue to listen to our stakeholders,
at our Annual Forum, through provincial
representatives on our Board of Directors,
or through our ongoing engagement,
communication and collaboration with
industry stakeholders and partners. We look
forward to the coming year and the work
ahead.
Canadian Cattlemen’s
Association
by Martin Unrau
President, CCA
There has been plenty of activity in the cattle
sector during the past few months enabling
the industry to cap off a challenging year on
a positive note. The relisting of Establishment
38 under the management of JBS USA has
helped the sector move past the unfortunate
XL Foods Inc. E.coli event which consumed
the industry last fall. In early December, the
facility was relisted to export to the U.S. and
in January 2013, JBS Food Canada, Inc., the
Canadian subsidiary of JBS USA, completed
the transaction to purchase select Canadian
assets of XL Foods Inc. The new ownership
will ensure feeders and producers have
another buyer for their cattle, while providing
consumers with a steady supply
of safe, high quality Canadian
beef.
Another
significant
development was the World
Trade
Organization
(WTO)
arbitrator assigning a firm
deadline for the U.S. to ensure
its Country of Origin Labeling
(COOL) requirements comply
with its WTO obligations. The
U.S. has until May 23, 2013
to comply with the Panel
and Appellate Body reports
adopted by the WTO Dispute
Settlement Body this past July, confirming
that U.S. COOL legislation discriminates
against Canadian livestock in the U.S. market.
The
Government
of
Canada
introduced three new programs under
Growing Forward 2 (GF2). These programs
align with the CCA’s key priorities of research
and innovation, competitiveness and market
development and will come into effect on
April 1, 2013, ensuring continuous funding for
critically important existing programs like the
Beef Science Cluster. The CCA will maintain its
focus on achieving an AgriRecovery program
that is dependable and predictable.
The CCA would like to thank Agriculture and
Agri-Food Minister Gerry Ritz for his efforts in
these areas.
The CCA International Trade Update
In late January 2013, Minister Ritz announced
that Japan will expand its market access to
accept Canadian beef from under 30 month
cattle beginning February 1. This development
is most welcome by the CCA, which persisted
in its long-held view that expanded access
should be for under 30 month cattle.
The CCA has devoted a lot of effort recently
to a few key trade files that are nearing the
home stretch from a negotiation standpoint.
The Canada-European Union Comprehensive
Economic and Trade Agreement (CETA)
is one of the files. I was in Brussels in late
November along with CCA Executive VicePresident Dennis Laycraft to discuss a number
of issues that still need resolution in the CETA.
Top of the agenda for the CCA will be positive
movement on sanitary and phytosanitary
issues and other crucial technical issues that
are part of the overall systems approvals.
In my view this is a foundational piece that
must be negotiated to a successful outcome
before the remaining unresolved issues can
be addressed in a way that makes sense for
the Canadian cattle industry.
The CCA continues to hold firm that cattle
producers’ support for a CETA will depend
on whether real and meaningful access is
achieved. This means addressing the high
EU tariffs on beef as well as technical issues
that include blocking the ability of Canadian
meat processing facilities to utilize current
food safety interventions.
The CCA will continue working closely with
the negotiators and Ministers in order to
ensure that if a CETA is reached, it will be a
deal that Canadian beef cattle producers
can support.
Other trade files that have required a
concerted ongoing effort to result in a positive
outcome include restoration of access of
under thirty month (UTM) Canadian beef to
South Korea and UTM boneless Canadian
beef to China. The WTO determination that
U.S. COOL discriminates against Canadian
livestock – a decision subsequently upheld
by the WTO Appellate Body - is a significant
achievement of direct benefit to industry
competitiveness.
Japan recently pledged that it will seek
entry to the Trans-Pacific Partnership (TPP)
talks. Canada joined the TPP in October
and participated in the next negotiating
session in December. CCA’s John Masswohl
was in New Zealand to work with our Five
Nations Beef Alliance partners to build
support for our collective TPP platform. The
platform is built on the unique opportunity
TPP provides to address several trade barriers
such as to achieve compliance with existing
international standards and to create new
standards within the TPP region that have not
been achievable globally.
Within the board, four committees have
been formed to oversee specific areas of
business. Committees assume an active role
in governing Canada Beef. Members are
accountable to the board for fulfilling the
mandates determined by the board and
actively performing their assigned duties
related to the committee’s business on behalf
of the board.
Canadian beef is well positioned to gain
new access to the important Japanese
29
Industry In Review
Canadian Cattlemen’s Association
Continued
market regardless of whether or when
Japan is eventually admitted to the TPP.
Japan continues to go through its process
towards access for UTM beef and is
making solid progress. The best estimate for
implementation is the first quarter
of 2013. If Japan moves to UTM
(from under 21-months) and we
are successful with a favourable
economic partnership agreement,
our prospects are good.
to call on both governments to conclude the
Canada-Korea free trade agreement (FTA).
Negotiations for that agreement began in
2005, but have been on hold since 2008. We
must conclude a FTA with Korea to restore
tariff parity between U.S. and Canadian beef
so that we don’t become uncompetitive in
that market after having restored access.
The CCA strongly encourages
a
Japan-Canada
Economic
Partnership
Agreement
which
eliminates Japan’s 38.5 per cent
import duty for Canadian beef.
A successful agreement with
Japan could increase the value
of Canada beef exports to over
$275 million annually and more
importantly will increase the value
of every animal we produce.
The United Arab Emirates (UAE) fully
re-opened its door to Canadian
world-class beef.
30
Market Access Successes
In July, the United Nations’ food standards
body, the Codex Alimentarius Commission,
agreed on a set of maximum residue limits
for the cattle and hog feed ingredient
ractopamine.
This
is
an
important
development for Canada’s cattle industry
as it removes any justification for a nonscientific trade irritant that has hindered
trade in Canadian beef to key Asian markets
like Taiwan and China. It is paramount to
note that the approval of the ractopamine
standard is a victory for scientific decision
making at Codex.
The Regulatory Cooperation Council (RCC)
effort to thin the border between the Canada
and the U.S. will require a concerted effort to
see it through to the type of conclusion we
envision. Important initiatives for producers
under the RCC include roadmaps to achieve
the elimination of unnecessary duplication of
meat inspections for imports, implementation
of electronic border clearances, and
improved approval processes for veterinary
drugs.
Since the Government of Canada
terminated the WTO Dispute Settlement
Panel against Korea, the CCA has continued
Domestic Issues Update
The CCA remains focussed on ensuring the
long-term competitiveness and sustainability
of the industry. Tools such as a national price
and basis insurance program, modelled after
the program available in Alberta, would help
producers better manage risk. So would good
disaster programs that work for producers in a
timely manner. Disaster programs are ad-hoc
programs and are not part of the Business Risk
Management suite of programs.
Pre – XL event concerns around maintaining
processing infrastructure until the cattle herd
expands remain. The impact of having fewer
cattle available for processing, particularly
cull cows for producing ground beef, is being
felt and will continue into 2013 and 2014.
The CCA is working to ensure that Canadian
operations have a competitive advantage.
Sustainability
The CCA demonstrated its continued
commitment to sustainable beef production
by joining the Global Roundtable for
Sustainable Beef (GRSB). Like the GRSB,
the CCA is focussed on developing the
necessary tools to ensure beef production is
environmentally sound, socially responsible
and economically viable.
The renewal of the Canadian Code
of Practice for Beef Cattle through the
National Farm Animal Care Council process
is important for our industry. We need to
show the public and our customers that we
are proactive on animal care, environment
and any other issues of concern. A renewed
Code will help in the conversations we need
to have with these
important groups.
Fortunately, we have
great pro-industry
representation
in
our young people.
We’ve all enjoyed
the
positive
pro-agriculture
messaging in the
YouTube
videos
produced
by
participants in the
Cattlemen’s Young
Leaders
(CYL)
program. The CYL
program continues
to be a huge
success and is a
constant reminder
that there is no
shortage of bright and eager young people
who are passionate defenders of agriculture
and are looking to stay involved in the
industry, and with good reason.
A recent study funded in part by the CCA
examining the industry’s overall economic
impact found that the cattle industry is
responsible for $33 billion worth of sales of
goods and services either directly or indirectly
and that every job in the sector yields
another 3.56 jobs elsewhere in the economy.
For every $1 of income received by workers
and farm owners, another $2.08 is created
elsewhere and, either directly or indirectly
through induced income effects, the beef
sector generates 228,811 jobs in the country.
Innovation has taken on an increasingly
important role in driving this industry
forward.
The Beef InfoXchange System
(BIXS) continues to operate and evolve, with
ongoing developments to improve program
and software delivery. There are more than 1.
5 million detailed carcass records in the BIXS
database, with ongoing developments to
improve program and software delivery. This
information is linked to the animal’s CCIA tag
ID number and is being submitted by the two
major packers in Canada, Cargill Foods and
I am pleased with the CCA’s achievements of
2012 and look forward to continued success
in 2013 in collaboration with all stakeholders
in the value chain and governments.
Canadian Cattle
Identification Agency
(CCIA) is a not-for-profit, industry-initiated
and led organization incorporated to
establish a national cattle identification
program to support efficient trace back and
containment of serious animal health and
food safety concerns in the Canadian cattle
herd. The agency manages the Canadian
Livestock Tracking System (CLTS) database
– a trace back system that maintains
radio frequency identification (RFID) tag
information, and is led by a Board of Directors
made up of representatives from all sectors
of the livestock industry.
Board of Directors
At CCIA’s annual general meeting in
April, Darcy Eddleston, Alberta cow-calf
producer, and Canadian Veterinary Medical
Association representative Dr. Pat Burrage
were re-elected as Chair and Vice-Chair,
respectively. Canadian Bison Association
representative Terry Kremeniuk was re-elected
as Finance and Audit Chair. Saskatchewan
Stock Growers Association’s Mark Elford
was re-elected as Director-at-Large; and
Dairy Farmers of Canada representative
Ron Versteeg assumed the second role of
Director-at-Large – replacing Canadian
Cattlemen’s
Association
representative
Dan Darling. In 2012, Canadian Sheep
Federation (CSF) joined CCIA’s board as
a member organization with Bill Gibson as
its voting representative, giving the board
representation from all species groups for
which CCIA acts as administrator.
Eddleston and Burrage have been effectively
raising awareness about the importance
of working together to advance livestock
traceability. They have made presentations
to industry on CCIA initiatives and the Cattle
Implementation Plan at events including the
Saskatchewan Beef Industry Conference
2012 and Alberta Beef Producers Annual
General Meeting 2012, as well as educating
international audiences from Korea, Taiwan
and Chile through Canada Beef and the
Canadian Food Inspection Agency. CCIA
continues to field requests for these two
speakers and the rest of CCIA’s Board of
Directors for events in 2013.
Canadian Agri-Traceability Services
With the goal of providing Canada with highquality, innovative, integrated and efficient
traceability services, the project steering
committee contracted a professional
services firm to conduct a study to determine
the feasibility of establishing one multi-species
database for traceability in Canada with the
principle participants: CCIA, Agri-Traçabilité
Québec (ATQ) and Agriculture and AgriFood Canada (AAFC). In 2012 and ongoing,
the professional services firm has made
significant progress on assessing CCIA’s CLTS
and ATQ’s Agri-Trace databases and systems.
The results of this study are important for
both boards to assess the impact Canadian
Agri-Traceability Services (CATS) may have
on their respective operational budgets,
and acquire an understanding of the
operational costs for CATS. The final proposal
and recommendations on the system and
database will be presented to CCIA and ATQ
boards for review in early 2013.
Cattle Implementation Plan
The Cattle Implementation Plan (CIP)
is the industry’s roadmap to achieve a
sustainable, effective and efficient cattle
traceability system for Canada. The direction
of this roadmap was endorsed by industry
and governments at the National Cattle
Traceability Summit in 2011 in Saskatoon,
Saskatchewan,
where
important milestones were
attained and consensus was
reached to move ahead in
the resolution of movement
recording and overcoming
premises
identification
issues.
Working collaboratively with
industry and governments,
this
committee’s
role
identifies the targets, steps
and issues in implementing
traceability in the cattle industry. In 2012,
this committee continued to refine the
CIP, received confirmed support from 17
Canadian organizations for the three CIP
resolutions as well as developed a CIP costing
sub-committee, a project charter and project
manager scope of work.
Moving forward, the costing project will
assess three key areas of the CIP: 1) auction
marts, 2) feedlots and 3) other co-mingling
sites (e.g., fairs, exhibitions, etc.). The
expectations outlined in the CIP are being
incorporated into the Six Species Regulation
Amendment to the Health of Animals Act,
which is currently under development by the
Regulation Amendment Review Committee
of which CCIA Board Chair Eddleston is a
member.
Working with AAFC, CCIA completed a
project to modify the CLTS database to
accept validated, provincially-generated
premises identification number (PID) by
early 2013. This high-level initiative addresses
each province and territory’s position on
managing the generation of PIDs for their
livestock operators and agri-businesses with
co-mingling animals. This means the PID
registration process will change for CLTS
database users in British Columbia, Yukon
Territory, Manitoba, Ontario, Quebec, Nova
Scotia, Newfoundland and Labrador, New
Brunswick and Prince Edward Island. As of
October, Canadian livestock operators and
agri-businesses in these regions will need to
acquire a provincial/territorial PID in order to
register their premises in the CLTS database.
These CLTS PID updates are crucial because
they will facilitate additional movement data
to be recorded in the database from outside
Alberta. These system enhancements will also
facilitate the needs of the West Hawk Lake
Zoning Initiative.
XL Beef. This Computer Vision System cameraderived data includes such economically
important information as hot carcass weight,
yields and quality grades, marbling scores,
ribeye areas and more. This information is
only available to registered BIXS users on the
animals they have submitted data on in the
system. BIXS is presently funded through the
Agricultural Flexibility Fund of Agriculture and
Agri-Food Canada.
31
Industry In Review
Continued
Tag Retention Project
In 2011, CCIA, CFIA and AAFC developed
and initiated a long-term tag retention trial to
collect baseline data on cattle tag retention
and readability as well as recommend solutions
to enhance tag retention and readability.
This trial was designed to involve animals
from various geographical
areas ranging from British
Columbia
to
Ontario
to ensure appropriate
representation of farming
styles and environments.
To date, thousands of
animals
have
been
tagged with approved
CCIA RFID tags with equal
distribution of tag types/
brands to each farm test
site (selected based on
appropriate
handling
facilities
to
optimize
tag
application
and
retention).
In this trial, all tags are being applied per
manufacturer’s directions to three study
groups (male and female calf-yearlings,
mature cows and bulls) with project
activity reports available following each
data collection event (at time of tagging,
weaning, summer turn-out, fall gather). The
final report for this project will include data
sets regarding tag retention and readability
by ranch, brand of tag, and by each study
group.
•
•
by Kelly Daynard
Communications Manager,
FFCO
2012 Highlights
Providing Expertise and Leadership on Issues
Farm & Food Care managed and
launched a new national public
attitudes study in August. A total of 2,000
•
In September, Farm & Food Care cohosted a North American Forum for
Sustainable Agriculture.
This session
was attended by delegates from across
Canada and the USA and provided
a good opportunity for discussion
Kristen Kelderman was hired full time to
the role of Farm Animal Care Coordinator
and has spent the year managing the
organization’s farm animal resources. In
particular, work has gone into managing
and improving the Animal Care Helpline
Service and developing euthanasia
training and resources.
•
The Helpline service responded to
12 calls in 2012 for dairy and beef cattle,
poultry, goats and sheep.
•
The Farm & Food Care Foundation
hosted Dr. Temple Grandin for a
fundraising lecture in June. Dr. Grandin,
North America’s leading animal welfare
expert, also led a training workshop for
processing plant staff while she was in
Ontario.
about agriculture’s role in providing a
sustainable food supply.
Farm & Food Care
Ontario
January 1 marked the one-year anniversary
of Farm & Food Care Ontario, a group that
was formed with the amalgamation of two
long standing Ontario coalitions: the Ontario
Farm Animal Council and AGCare.
Advancing Responsible Farm Animal Care
•
A total of 123 firefighters, police
officers, bylaw officers, animal control
officers and OSPCA inspectors went
through livestock emergency training
workshops coordinated by Farm & Food
Care and facilitated by Jennifer Woods.
New training videos will also be posted
to www.livestockwelfare.com
•
•
32
Canadians from coast to coast were
polled on their attitudes about food and
farming with their answers compared to
similar studies dating back to 2001.
•
•
Farm & Food Care staff coordinated
four Speak Up team training sessions for
Ontario farmers in 2012. Since 2005, 260
Ontario farmers as well as farmers in four
other provinces have taken this training
workshop, designed to create confident
spokespeople on issues related to food
and farming.
Work continued on training Young
Ambassadors in 2012 with presentations
to 400 agricultural college students and
fair ambassadors. In 2013, an online
forum will be created to give young
ambassadors a place to discuss their
agricultural advocacy efforts with each
other.
In 2012, staff gave 85 presentations and
training workshops to farmers, commodity
staff, agri business employees, service
club members and politicians. Staff also
participated in 106 media interviews on
a variety of agricultural topics.
Work continues on the new national
Agriculture Issues Centre Pilot project
which is providing leadership and
expertise on issues targeting agriculture
and food production practices.
•
Farm & Food Care has representation
on the OMAFRA/Ministry of Community
Services/OSPCA Farm Animal Welfare
Task Force, the Poultry Industry Council
and the National Farm Animal Care
Council.
•
A new Animal Care Advisory Council
has had two meetings in 2012. Council
development will continue to be a
priority in 2013.
Education and Events
•
In 2012, Farm & Food Care led tours
for students from six Ontario culinary
colleges (Fanshawe, St. Clair, George
Brown, Georgian, Algonquin and Sir
Sandford Fleming). Since 2006, 32 tours
have been organized for approximately
856 culinary students.
•
Media tours were organized for 75 food
writers and reporters in both Toronto
and Ottawa this year with support and
participation from many commodity
organizations.
•
It was estimated that 1.976 million
Ontarians (including 40,000 students)
visited at least one of Farm & Food
•
The annual children’s creativity contest
received 1,520 entries. The contest
encourages students to document their
visit to a farm, farm exhibit or fall fair
by drawing a photo and telling a story
about their experience.
Public Outreach
•
•
A total of 7,500 copies of the 2012 Faces
of Farming calendar were printed and
mailed to politicians (federal, provincial
and municipal), media, grocery stores
and butcher shops.
Reaching out through social media
continues to be a big focus of the
organization. Farm & Food Care now
has about 2,700 followers on Twitter
(up 1,000 in the last year) as well as 317
followers on Facebook. YouTube and
Pinterest accounts are also receiving
a great deal of traffic with FFC’s 100
YouTube videos being viewed 16,605
times in the last year.
•
Three schools participated in a pilot
“Friend a Farmer” program designed
to connect farmers to students from
an urban classroom. Livestock and
crop farmers from Oshawa, Kitchener
and Windsor participated in this year’s
initiative.
•
Farm & Food Care continued to work on
behalf of Ontario commodity groups to
the www.farmingsources.com website
which serves as a media database on
agricultural issues. It is searchable by
organization and by topic, and also
features an ongoing index of current
Ontario agriculture press releases.
More information on Farm & Food Care
Ontario’s activities can be found on its
website or you can subscribe to its monthly
e-newsletter. The organization’s annual
meeting will be held April 3, 2013 in Guelph.
Ontario Cattle
Feeders’ Association
by Jim Clark
Executive Director, OCFA
The Ontario Corn Fed Beef (OCFB) Program
is the blueprint for our organization’s goal
to develop a successful branding program
to maintain and grow the province’s cattle
sector.
Since the program was developed more than
ten years ago, we have never wavered from
our original commitment to the producer
and the brand. Many other jurisdictions
and organizations are now looking closely
at what we have started with respect to
the development of the brand and the
partnership within the value-chain.
As you will recall, one of the main reasons for
starting an Ontario brand in 2001 was to make
sure that our provincial beef industry took the
key steps needed to maintain and grow the
province’s beef and agricultural sector. Our
program not only relates to the beef sector,
it also relates to our important partnership in
the farm production cycle. One example of
this would be our working
relationship
with
the
Grain Farmers of Ontario.
The OCFB members are
cash croppers as well.
The only difference is
that we market our grains
through the cattle we
feed. Instead of a grain
trailer, we move it and a
pile of grain by-products
on the hoof.
2012 has been another
great year with numerous successes. The
hallmark was the growth of the Ontario
Corn Fed Beef Program. I firmly believe that
Ontario Corn Fed Beef is on the road to even
more success and producing more value for
the entire Ontario beef sector. The number of
cattle qualifying for the program continued
to increase and producers have remained
committed to the program. Our partnership
with Loblaw Companies Ltd. continues to
grow and flourish. In 2011, the OCFB brand
was featured in 156 stores. This past year
that number grew to 241 Loblaw stores and
affiliate stores across Ontario. As part of the
partnership with Loblaw, we launched the
Ontario Corn Fed Beef Certified Platinum
program. This new premium brand, which is
sourced from the top three per cent of the
Corn Fed cattle, is starting to gain strength in
the retail counters.
We have also been very blessed to retain
our brand partnerships with 100 plus gourmet
butcher shops and retailers, many of which
have been with us since the inception of our
brand in 2001.
As well, Morton Wholesale out of Windsor
Ontario continues to expand and grow their
wholesale business and the OCFB brand in
the food service sector across Ontario.
All combined, I firmly believe that this success
has translated into stronger markets for
our cattle. Just to give you a picture of the
producer support in cattle numbers coming
into the program, as of November, 2012,
223,463 cattle were identified as OCFB. The
year-to-date cattle numbers have grown
significantly year over year.
•
•
•
2009 - 57,448 head for the year
2011 - 148,066 head for the year
2012 - 223,463 head as of Nov. 30
We also continue to look for new markets. For
example, we recently formed a partnership
with SSP America – “The Travel Experts.” As
a result, you will now see your OCFB brand
featured in their restaurants at Pearson
International Airport in Toronto. So whether
you’re flying out on business or pleasure, make
sure you stop by the Food Travel Experts and
enjoy some Ontario Corn Fed Beef, proudly
supplied by our provincial packer partner,
Norwich Packers.
While confident about the future expansion
of the program, the road to continued
growth will not be smooth. We will continue
to face a number of challenges and hurdles.
Some of these challenges are industry-wide
while others can be considered specific
to our program. We face the tough task of
Care’s displays at 34 different events
throughout the 2012 fair and exhibition
season.
33
Industry In Review
Ontario Cattle Feeders’ Association
Continued
growing our brand at a time when the overall
cattle numbers are low and the number of
producers continues to dwindle. Tighter cattle
supplies have everyone from producers,
packers and retailers watching closely. From
our side, it is people in the cow-calf and
feedlot sector that will ultimately make the
changes happen and it is producer interest in
the beef industry that will be key to rebuilding
the beef cow herd, thus helping to maintain
and grow fed cattle inventories.
During the past summer, we conducted a
60-store tour of the province and had the
chance to talk to many consumers. By and
large, consumers told us they believed in
the Canadian beef industry and the safety
and quality of our beef in general. Yet there
are still many underlying questions that are
being asked. Consumers have a huge level
of respect for farmers in general and I feel
they have shown that support, time and time
again.
34
In closing, the producer and industry support
towards the brand by way of funding has
provided the Ontario Corn Fed Beef program,
Ontario’s beef producers and Ontario’s
consumers a great opportunity to provide
and source Ontario Corn Fed Beef throughout
the province. I would personally like to thank
the Ontario Cattlemen’s Association for their
continued support of the Ontario Corn Fed
Beef Program. I would also like to take this
opportunity to thank The Honourable Ted
McMeekin, Ontario Minister of Agriculture,
Food and Rural Affairs, Canada Beef Inc.
and The Honourable Gerry Ritz, Minister of
Agriculture and Agri-Food Canada. We’re
also grateful for the support we receive
from beef producers, processors and other
industry partners, retailers and consumers. I
look forward to our continued efforts as we
make the Ontario Corn Fed Beef Program
one of the very bright lights in Canada’s
agri-food industry.
Ontario Veal
Association
by Jennifer Haley,
OVA Executive
Director
2012 has been another busy
year for the Ontario Veal
Association (OVA) with a
number of important projects
and initiatives taking place. The
OVA continues to partner with
both Ontario Goat and Ontario
Rabbit as the Ontario Livestock
Alliance sharing office and
administration costs.
Together, with our Ontario
Agricultural
Sustainability
Coalition (OASC) members,
we worked extensively on
ensuring that there would be a
2013 Risk Management Insurance Program
for Ontario’s veal producers. Albeit with a
program cap, the OVA is encouraged to see
funds continuing to flow to participating veal
producers where needed most.
The OVA is a member of a number of
important industry organizations such as the
Agricultural Adaptation Council, the Ontario
Agricultural Commodity Council, the Ontario
Livestock and Poultry Council, Farm and
Food Care, Ontario Agri-Food Education,
President’s Council and others. The OVA
believes that together, we can do more to
achieve our collective goals.
The OVA held its 5th bi-annual Healthy Calf
Conference in December 2012. New this
year, the conference, which attracted over
400 dairy and veal producers, was held in two
different locations: Stratford and Chesterville.
Calf health is a top priority for the OVA and
its members. As a result, the OVA continues
to support calf health research with the
University of Guelph. As well, the OVA
maintains www.calfcare.ca and distributes a
bi-monthly electronic newsletter to over 1,000
subscribers.
Consumer promotions and communications
also continue to be another key strategic
priority for the OVA. Through our Ontario
Veal Appeal campaign, one of our goals is
to educate consumers about veal with new
recipes and meal solutions. These recipes are
distributed at various consumer shows and
events, via our electronic newsletter and on
our website: ontariovealappeal.ca. As well,
we continue to target the health conscious
consumer with a number of programs with
both Health Check and most recently Weight
Watchers.
We are now preparing for our upcoming
Producer Expression of Opinion vote with
the Farm Products Marketing Commission.
This work began in 2003 during the time
of the Ontario Cattlemen’s Association
organizational review. Both the OVA and
OCA agreed that it would be the natural
evolution of our relationship for the OVA to
seek status as its own organization under the
Farm Products Marketing Act.
Over the past few years, the OVA has worked
collaboratively with the Farm Products
Marketing Commission to develop and
support a proposal that would see the OVA
have the ability to collect its own $3.00/head
check-off and producer information. This
would mean an exemption from the Beef
Cattle Marketing Act for dairy calves to avoid
duplication.
The OVA certainly appreciates the excellent
relationship it has with OCA as cattle industry
partners. The support of OCA staff and
Directors throughout this process has been
most helpful. The producer vote, involving
both veal and dairy producers, will take
place March 18-29, 2013.
For more detailed information on the OVA’s
accomplishments or to receive a copy of the
2012 Annual Report, please contact the OVA
office at 519-824-2942.
by Mike Draper, Livestock
Community Sales Act
Coordinator
The Veterinary Services Unit (VSU) of the
Ontario Ministry of Agriculture, Food and Rural
Affairs (OMAFRA) is responsible for a variety
of regulatory programs that help provide an
effective cattle marketing system for Ontario.
For example:
•
•
•
•
Under the Beef Cattle Marketing
Act, OMAFRA establishes consistent
standards for weighing and carcass
dressing in settlement for the sale of
beef and veal cattle.
Under the Food Safety and Quality
Act, OMAFRA enforces fallen animal,
off-farm deadstock disposal and beef
grade labelling regulations.
Under the Livestock Community Sales
Act, OMAFRA ensures that livestock
auction staff meet facility standards
and record-keeping requirements, and
establish a health and welfare inspection
system that protects the welfare of
livestock sold through licensed public
auctions.
Staff in the VSU also regulate the sale
of livestock medicines and respond to
hazards under the provincial Animal
Health Act.
Weigh and Trim
The VSU monitors the accuracy of weigh
scales at auctions that sell cattle by weight.
The unit’s Weigh and Trim Inspector randomly
inspects and tests scales across Ontario
throughout the year. Each sale facility is
also required to have their scale inspected
and certified once a year by a technician
accredited by Measurement Canada. The
VSU requires a scale certificate each year
for LCSA licence renewal. Any concerns
regarding inaccurate weighing of cattle at
auction should be reported immediately to
the operator of the auction and to the VSU
as scale tickets are only required to be kept
for two weeks after the sale date.
The LCSA program uses a progressive
compliance system to deal with compromised
animals. The compliance system involves
warning letters, advisory visits and other
compliance actions prior to referring the
incidents for investigation and prosecution.
Unfortunately, in some cases compliance
efforts fail and court action is required.
Several court cases have been completed,
and some are currently before the courts
including:
The VSU also conducts trim inspections at
rail grade slaughter plants to ensure that
carcasses sold on a rail grade basis are
trimmed according to the regulations.
These inspections are necessary to prevent
excessive pre-weigh trimming that may result
in reduced payments to producers.
•
Livestock Community Sales Program
The VSU provides inspection at livestock
auctions through the services of contract
local veterinary inspectors. The unit also
conducts training and appointment of
livestock auction lay inspectors. Lay inspectors
identify abnormal animals for veterinary
inspection. In 2012, over one million animals
were marketed through licensed livestock
auctions in Ontario.
In 2012, the VSU conducted continuing
education sessions across Ontario for lay
inspectors on animal health and welfare, lay
inspector duties, equine health and bovine
zoonotic diseases. The VSU also conducted
captive bolt euthanasia certification for local
veterinary inspectors.
OMAFRA has taken a
number of steps to address
issues associated with
unfit and compromised
animals
arriving
at
licensed sale facilities,
including enforcement of
the requirement for:
•
Diseased
or
compromised
livestock
to be segregated from
healthy
livestock
at
auctions, and;
•
Fallen animals
(animals
disabled
by
disease, emaciation or
any other condition that
they are likely to die from)
to not be moved off the farm.
Cull dairy cows continue to constitute the
majority of the unfit cattle arriving at livestock
auctions.
•
•
•
A livestock auction was fined $5,000.00
for not segregating diseased livestock
for veterinary inspection.
A dairy farmer was fined $1,250.00 for
moving a fallen cow to auction.
An unlicensed cattle dealer has been
charged with multiple counts of failing
to obtain a cattle dealers license and is
currently before the courts.
A livestock trucker has been charged
with moving a fallen dairy cow to auction
and is currently before the courts.
VSU staff continue to play an active role
in animal welfare, with one staff member
acting as the provincial representative on
the National Farm Animal Care Council.
VSU contributes to the development of new
national Codes of Practice for the Care
and Handling of Farm Animals and on-farm
animal welfare assessment programs.
The VSU also works with the Ontario Beef Cattle
Financial Protection Program to ensure that
unlicensed cattle dealers become licensed.
Producers are encouraged to ensure their
dealer is licensed prior to any sale.
Weigh & Trim
Inspection Report
35
Industry In Review
Ontario Beef Cattle Financial Protection Fund
Financial Statements
36
INCOME
March 31
Deduction Income
Investment Income
Total Income
EXPENSE
March 31
Claims Paid
Less Recoveries
Fund Expenses
Total Expenses
1982-90
$ 4,193,421
$ 1,840,250
$ 6,033,670
1982-90
$ 1,144,988
$ 230,190
$ 1,375,178
1990-91
122,045
550,719
672,764
1990-91
1,062,592
26,468
1,089,060
1991-92
122,690
516,580
639,270
1991-92
(4,128)
28,141
24,013
1992-93
129,619
359,584
489,203
1992-93
297,706
26,318
324,024
1993-94
118,522
320,641
439,164
1993-94
0
16,531
16,531
1994-95
117,214
272,497
389,711
1994-95
631,307
25,276
656,583
1995-96
116,336
395,416
511,751
1995-96
(140,770)
39,655
(101,115)
1996-97
122,363
280,360
402,723
1996-97
84,964
55,604
140,568
1997-98
129,849
285,801
415,650
1997-98
1,040
12,874
13,915
1998-99
119,662
330,511
450,173
1998-99
135,420
51,087
186,507
1999-2000
117,271
291,267
408,537
1999-2000
7,534
74,151
81,685
2000-2001
117,586
461,611
579,197
2000-2001
2,086,337
79,302
2,165,639
2001-2002
104,694
210,047
314,741
2001-2002
678,357
192,367
870,724
2002-2003
116,558
196,465
313,023
2002-2003
(39,760)
63,465
23,705
2003-2004
100,233
186,020
286,253
2003-2004
131,342
66,473
197,815
2004-2005
106,275
170,477
276,752
2004-2005
247,787
69,989
317,776
2005-2006
115,188
222,225
337,413
2005-2006
0
64,248
64,248
2006-2007
103,033
254,962
357,995
2006-2007
(350,000)
62,535
(287,465)
2007-2008
102,652
296,185
398,837
2007-2008
0
69,859
69,859
2008-2009
113,422
265,844
379,267
2008-2009
0
67,631
67,631
2009-2010
100,248
262,957
363,205
2009-2010
(31,044)
87,295
56,251
2010-2011
109,882
264,454
374,336
2010-2011
235,110
148,360
716,338
2011-2012
105,346
269,320
374,666
2011-2012
69,371
116,571
402,483
Fund Balance at March 31st
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
$ 496,350
$1,559,367
$2,111,466
$2,803,336
$3,470,057
$3,629,155
$4,353,020
$4,683,492
$4,267,196
$4,882,453
$5,047,632
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
$5,470,264
$5,203,392
$5,816,257
$6,078,412
$6,480,147
$6,743,918
$7,070,770
$5,484,329
$4,928,346
$5,218,720
$5,306,236
2005
2006
2007
2008
2009
2010
2011
2012
Dec - 12
$5,265,078
$5,538,243
$6,183,703
$6,512,681
$6,824,578
$7,131,542
$7,122,407
$7,311,131
$6,809,656
Note:
1) Total income in 1982-83 includes a $25,000
start-up grant from OMAFRA.
2) Deductions to the Fund were lowered from
$0.20/head to $0.10/head in 1984. Deductions
were lowered from $0.10/head to $0.05/head in
April 1989 for sellers and agents and eliminated
for buyers.
3) Fund expenses include the board and
expenses for determining financial responsibility.
37
38
39
40
41
42
43
44
45
46
47
48
49
50
OCA 2013 Preliminary Budget
Sheet2
2013
INCOME
BUDGET
Checkoff Income
License Fees (Gross)
$
3,360,000
Less:
CCA
380,000
CCA Legal Assessment
60,000
National Checkoff
1,108,800
Ontario Veal Association
400,000
Less: Veal NCO Returned
169,000
Commissions
51,000
Seven Day Dealer Refund
NET CHECKOFF INCOME
155,000
$
1,374,200
Other Income
Interest/Investment Income
$
Toronto Stockyards Land Development Board
85,000
993,334
Lease Revenue
17,000
Project Income
2,000
Brand Registration
1,000
SUBTOTAL
$
1,098,334
Total Net Income
$
2,472,534
Administrative & General
Elected Officers Remuneration
$
200,000
Elected Officers Expenses
190,000
Net Salaries and Benefits
690,000
Staff Expenses
60,000
Staff Training
6,000
Postage
13,000
Premise Costs
75,000
Office Supplies/Equipment Rentals
62,000
Telephone & Fax
22,000
Legal
12,000
Audit & Accounting Services
12,000
Amortization
18,000
Annual Meeting - Hotel & Voting Delegates
SUBTOTAL
155,000
$
1,515,000
EXPENSES
51
OCA 2013 Preliminary Budget
Sheet2
Expenses Continued
2013
BUDGET
Memberships
OACC/AAC
$
1,150
39,480
OAFE
500
OFA/CFFO
750
OFC
4,600
OIMP
1,050
Grants
County Grants and Insurance
200,000
Miscellaneous
6,500
Communications
130,000
Lobbying Expense
155,000
Trade Shows
8,000
License Fee Enforcement
103,000
SUBTOTAL
$
650,030
Research, Industry Development, Market Development
$
115,000
Calf Club Project
50,000
Verified Beef Production Quality Starts Here
52
50,000
Ontario Corn-Fed Beef Project
200,000
Ontario Beef Breeder Co-op Program Support
6,000
Feedlot/Cow-Calf/Government Relations Committees
10,000
TOTAL OPERATING EXPENSES
$
GAIN /LOSS ON OPERATIONS
$
2,596,030
(123,496)
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2013 OCA Annual General Meeting
Tradeshow Exhibitors
Agricorp
Beef Improvement Opportunities (BIO)
Bio Agri Mix LP/Phibro
Boehringer Ingelheim Canada Ltd.
Canada Beef Inc.
Cattle In Motion
Daco Animal Nutrition
Elanco Animal Health
Farmers Farmacy
Gallagher Animal Management Systems
Jones Feed Mill Ltd.
Kane Veterinary Supplies Ltd.
Masterfeeds
Merck Animal Health
Merial Canada Inc.
New Life Mills
Ontario Forage Council
Ontario Independent Meat Processors
Ontario Ministry of Agriculture, Food and Rural Affairs
Pfizer Animal Health
University of Guelph - Animal and Poultry Science
Mapleseed Inc.
59
OCA’S 51st ANNUAL GENERAL MEETING
DOUBLETREE BY HILTON HOTEL, 655 DIXON ROAD, TORONTO
Wednesday, February 20, 2013
9:00am
12:15pm Welcome and Convene, Dan Darling, OCA President
Elections to the 2013 OCA Board of Directors
Canadian Cattlemen’s Association Update
Update on the Beef Cattle Code of Practice
Ontario Mapleseed Pasture Award Presentation Lunch
1:15pm Reconvene
Elections to the 2013 OCA Feedlot and Cow-Calf Committees
Elections to the Canadian Cattlemen’s Association
Farm Animal Care Helpline Update
The Environmental Stewardship Award Presentation
Becoming a Beef Ambassador, Canada Beef Inc. Debate on Resolutions
5:30pm
Past Presidents Reception
6:30pm 2013 OCA ANNUAL BANQUET
Presentation of Queen Elizabeth II Diamond Jubilee Awards
After Dinner Performer: Comedian, Damian Mason
Thursday, February 21, 2013
9:00am
Reconvene Annual Meeting
Keynote Speaker:
Wayne Stark, CEO, Pursuit Development Labs
“Ontario Beef Business: Current Situation, Future Possibilities”
Producer Panel Discussion:
“Ontario Beef Business: Building a Strong Foundation”
12:00pm Lunch
1:00pm Beef Cattle Research Council Update
Agricultural Research Institute of Ontario Update
OCA Board of Directors Q & A Session
18th Annual Cattlemen’s College
In conjunction with the OCA Annual General Meeting
February 19, 2013
Doubletree by Hilton Hotel, Toronto
PROGRAM
7:00pm Welcome
Greetings from Pfizer Animal Health Canada
Lyle Miller, Highway 21 Feeders, Alberta
Brian Perillat, Canfax
Please note that the Cattlemen’s College is an optional program
for the 2013 OCA Annual Meeting. OCA will not pay for additional
room nights or per diems for Cattlemen’s College.
There is no registration required for this event.
Spousal Program
Sponsored by Daco Animal Nutrition
February, 20: Trip to Royal Ontario Museum
February, 21: Trip to Square One Shopping Centre
Adjourn (late afternoon)
ONTARIO BEEF BUSINESS: THE ENGINE OF RURAL ONTARIO
2013 OCA Annual General Meeting
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Ontario Cattlemen’s Association
130 Malcolm Road
Guelph, ON
N1K 1B1
Telephone: 519.824.0334
Toll Free: 1.866.370.2333
Fax: 519.824.9101
www.cattle.guelph.on.ca
www.makeitontariobeef.ca
@Ontario Beef

annual report - Beef Farmers of Ontario

Transcription

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