DIY Facebook Workshop

DIY Facebook Workshop
Start using the largest social network to grow
your business
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Bright Spark Media
provides internet marketing solutions to
SMBs, entrepreneurs, and professionals
so they can gain visibility online,
engage with their customers, get more sales leads,
and make more money in their business…and do so in a
more efficient way.
Outline
•  pay, sign in, get drink, find a seat – connect to wifi
•  introductions
•  Jump right in – why you need a Facebook Fan Page for your biz
•  Facebook examples – Good and Bad
•  Setting up a Fan Page – which type? Place vs Page?
•  Adding/changing Timeline Cover Image and Profile Image
•  Details – About, Page owner, Privacy, Likes, Messages
•  Setting up Apps - which ones do you need?
•  setting up 3rd party Apps – Lujure, Wildfire, Involver
•  Registering your Username (plus some tips on choosing one)
•  Strategy and Etiquette – who to like, why to like, Edgerank
•  Claiming your Facebook Place Page *
•  Dealing with duplicate Pages *
•  Organization & Efficiency – Hootsuite, Google Alerts, iGoogle*, Buffer*
•  Finding content – blogs/website RSS; curated content; activity
•  Q&A
•  Evaluations
Getting social with your business – Personal vs Brand
Personal
Business (your Brand)
your voice (authenticity)
engagement/interaction
sharing personal updates
connecting with family or
friends
•  jokes, games
•  your voice (authenticity)
•  engagement/interaction
•  be helpful – solve
problems
•  post updates – focus on
business and your clients
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build a mailing list
get leads
advertise
Tip: The internet is like a trash vortex
•  whatever you say on the internet is there forever, even if
you change your mind and delete it
•  don’t say anything you wouldn’t want to see on a billboard
with your logo, your name and your phone number, while
driving past with your mom!
Trash Vortex
Focus on Facebook: Personal Profile vs Fan page
Personal Profile
Fan Page
•  made for individuals
•  must be “friends” to
view & engage
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made for businesses
branding
publicly viewable
searchable by Google
direct visitors to specific
pages – targeting, fangates
•  shareable on website, blog
•  contests, apps, ecommerce
•  iframes – facebook website
Facebook’s new Timeline Cover Photo:
use it to link YOU to your brand
Facebook Page Examples – What Makes It Bad?
•  no Timeline Cover Photo, or still using old Facebook format
•  using Personal Profile for business (against Facebook Ts&Cs)
•  extra Fan Pages, Community Pages or Place Pages
•  too much text, not enough photos or videos
•  no engagement – no questions, games, comments
•  selling
•  inconsistent – not posting for weeks at a time
Facebook Examples – Bad
Quails’ Gate Estate Winery
Facebook Examples – Bad
Facebook Examples – Bad
Facebook Page Examples – What Makes It Good?
Captivating Cover Photo that WOWs
•  describes what you do
•  who you are
•  who your target market is
•  gives shoutouts
The whole Fan Page experience is engaging
•  games that promote sharing, or spending time on your
Fan Page i.e. scavenger hunt through your Timeline
•  funny or thought provoking photos/videos
•  your brand message/personality is evident throughout
•  share tips, recommendations, shoutouts
•  fun Apps
Facebook Examples – Good
Fanta
Fun Timeline challenge includes a Call to Action
Facebook Examples – Good
Personalize your Timeline history – go retro!
Facebook Examples – Good
Agents of Change
Facebook Examples – Good
My all-time Fave: Agents of Change
Facebook Examples – Good
My all-time Fave: Agents of Change
Photos of the
“agents” – bio
tells what the
company does,
& is consistent
with the brand’s
humorous
identity
Call to Action
Facebook Examples – Good
Mari Smith’s Fan Page – changes regularly
Continued in Part 2