facts and prescriptions

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27 September, Tuesday
– CHECKING THE STATE
OF HEALTH
13.00–15.00
Medical consilium – Allergy
specialists, dietitians,
psychologists and the consumers?
Health-consciousness and what is behind it
Moderator: László Benedek, CEO, Brand Care
Speaker: Dr Mária Törőcsik, director
of the Marketing and Tourism Institute at PTE
and university professor
Participants of the roundtable discussion:
Emese Antal, professional director of TÉT
Platform Association and dietitian, sociologist
Bernadett Kiss-Tóth, dietitian of Nestlé, and
Hungarian member of European Federation of
the Associations of Dietitians and International
Confederation of Dietetic Associations
Prof. Dr Kristóf Nékám, allergy specialist
and clinical immunologist
Dr György Purebl, clinical deputy director
of the Institute of Behavioural sciences
at Semmelweis University and president
of the Hungarian Psychiatric Association
Tamás Szőke, business coach,
burnout specialist, szoketamas.hu
Members of the Chain Bridge Club
participate in the discussion and the conference:
László Hovánszky president (Metspa); Sándor Baja
(Randstad); László Benedek (Brand Care); Dr Péter Boros
(Laurel); Tamás Csongovai (Delega); Endre Fazekas
(Sió-Eckes); Zoltán Fekete (Branded Goods Association);
György Földesi (Binzagr); András Gyenes (Magyar
Telekom); Zoltán Házi (Budapest Wholesale Market);
Zsuzsanna Hermann (Trade magazin); István Justin (APIS);
Ferenc Kedves (PPF); Ákos Kozák PhD. (GfK); Dr András
Köves (NT); Tibor Kujbus (Reál); Dr Géza Miklósvári
(MGYÜSZ); Zoltán Poór (GoodMills Group); József
Rácz (Prémium Garden/Vitamin Salon); György Seregi
(Sandoz); Attila Sófalvi (Tchibo); György Sóskuti (Nestlé);
Gábor Soltész (Ostorosbor); Gergő Soltész (FHB/
Ostorosbor); Bernadett Strasser-Kátai (Real Nature); Judit
Szalókyné Tóth (Nielsen); Tibor Székács (Aldi); Zoltán Tóth
(MindZ Design); Zsolt Vuleta (Borsodi); Bálint Zsinkó
(Zwack Unicum); Dr Jenő Andics; Dr Gábor Csirszka;
Dr Béla Fischer; Szilvia Krizsó; Ferenc Kuti; Péter Magyar;
István Matus; László Murányi; Kornél Saltzer;
László Szilágyi; József Tarsoly; Dr Imre Tímár
FACTS AND PRESCRIPTIONS
ONCE AGAIN
WE ARE WAITING FOR YOU
WITH A 4-DAY CONFERENCE
ORGANISER:
An Annual Ward Round in the FMCG Market
15.00–15.30 Visiting hour
15.30–17.30
Medical sales rep’s
recommendations –
How to communicate effectively?
What do consumers believe the most
and how to speak to them?
Moderator: Sándor Baja, managing director,
Randstad Hungary and Randstad Romania
Speakers:
Dr András Szabó, owner, webbeteg.hu
Anita Mekler, partner, PricewaterhouseCoopers
Péter Geszti, advertising expert
Ágnes Pellion, head of communication,
The Coca-Cola Company
Further experts of the field
17.30–20.00 Group therapy for volunteers
20.00– Evening washout – Dinner,
Magdi Rúzsa: Magdaléna songs, raffle
28 September, Wednesday
– GENERAL MEDICAL
EXAMINATION
9.30–11.00
X-ray
– Macroeconomic section, Part 1
Screening of economic processes in Hungary
and in the world
Moderator: Szilvia Krizsó, communication specialist
Speakers:
György Jaksity, president, Concorde
PhD Anikó Juhász, director general, Agricultural
Economics Research Institute
Péter Márton, CEO, Századvég
Participants of the roundtable discussion:
Gergő Soltész, consultant, FHB
Barnabás Virág, managing director,
Central Bank of Hungary
Further experts of the field
11.00–11.30 Visiting hour
11.30–13.00
Complete blood count
– Macroeconomic section, Part 2
Organisations, limits, values
Moderator:
Zoltán Poór, managing director, GoodMills Group
Speaker:
Kateryna Edelshtein, managing director, Nielsen
Participants of the roundtable discussion:
Zoltán Fekete, general secretary,
Branded Goods Association
Zoltán Házi, member of the presidency,
National Trade Association and head of
the commerce department, Budapest
Chamber of Commerce and Industry
Katalin Süle, president, Hungarian Chamber
of Agriculture in Zala County
Réka Szöllősi, managing director, Federation
of Hungarian Food Industries
13.00–14.00 Hospital lunch
14.00–15.30
Gastroscopy
– Retail trade section, Part 1
Current issues and changes
in the conditions of the retail sector
Moderator: Judit Szalókyné Tóth,
director of marketing and communication, Nielsen
Participants of the roundtable discussion:
László Flórián, managing director, Rossmann
Gabriella Heiszler, managing director, Spar
Imre Horváth, managing director, Metro
László Hovánszky, managing director, Metspa
Tibor Kujbus, managing director, Reál
Viktória Lucenkó, innovation director, Auchan
Zoltán Noszlopy, purchasing director, CBA
and managing director Partner Log
Zsolt Pálinkás, operative managing director, Tesco
Tibor Székács, managing director, Aldi
Géza Tóth, CEO, Co-op Hungary
Further high-level representatives of Hungarian
and multinational retail chains
Speakers:
Péter Novák, deputy director, Sky Marketing
Phillip Dent, european director replenishment
and merchandising solutions, CHEP
15.30–16.00 Visiting hour
16.00–17.00
Biopsy – Retail trade section, Part 2
Taking a sample from the depths of our retail systems
Moderator: Tamás Csongovai owner, Delega
Participants of the roundtable discussion:
László Flórián, managing director, Rossmann
László Hovánszky, managing director, Metspa
Tibor Kujbus, managing director, Reál
Viktória Lucenkó, innovation director, Auchan
Zoltán Noszlopy, purchasing director, CBA
and managing director Partner Log
Save the date in your calendar now!
Tapolca,
Hotel Pelion
27–30 September
2016
Krisztina Várkonyi, head of food
product sourcing, Spar
Speaker: Dr Péter Boros, strategy and
business development director, Laurel
Further high-level executives, members of the
Branded Goods Association Hungary
17.00–17.30 Visiting hour
17.30–18.30
Exercise ECG
– Retail trade section, Part 3
Efficient payment solutions
Moderator: Dr Péter Boros, strategy and
business development director, Laurel
Speaker: Endre Eölyüs, director, MasterCard Europe
Participants of the roundtable discussion:
Zsolt Gyelán, vice president, CBA and
managing director, Partner Log
András Méth, head of commerce
development, MasterCard Europe
Péter Mondovics, marketing
manager, MasterCard Europe
Further high-level representatives of Hungarian
and multinational retail chains
18.30–20.00 Inserting
an intravenous infusion
20.00– Night shift – Garden party and
surprise programme, Retailer of the Year
award ceremony, Péter Geszti
– Létvágy concert and a raffle
29 September, Thursday
IN AND OUTPATIENT
TREATMENT
9.30–11.00
Cardiology
– Branded Goods Association section
Manufacturers trying to win consumers’
hearts, brands that speak to people’s hearts
Moderator: Zoltán Fekete, general secretary,
Branded Goods Association Hungary
Speakers and participants of the
roundtable discussion:
Attila Berényi, CEO, PepsiCo
Ágnes Fábián, vice president, Branded Goods
Association Hungary and president of Henkel
Giacomo Pedranzini, CEO, Kometa’99
Jean Grünenwald, managing director, Nestlé
Regina Kuzmina, managing director, Unilever
José Matthijsse, CEO, Heineken
11.00–11.30 Visiting hour
11.30–13.00
Gastroenterology – VIP topic, Part 1:
Products for healthy eating
An overview of the product path:
market advantages and disadvantages
Moderator: Bernadett Strasser-Kátai,
owner-managing director, Real Nature
Speakers and participants of the
roundtable discussion:
Rita Csillag Vella, client service director, GfK
Gábor Laszlovszky, head of department, FM,
Kétszeri Dávid, deputy CEO, GS1 and a high-level
representative of OGYÉI
Further high-level representatives and experts of our partners
13.00–14.00 Hospital lunch
14.00–15.30
Dermatology – VIP topic, Part 2:
Non-food brands section
Household chemicals and cosmetic
products that contribute to consumers’ health
Moderator: Zoltán Fekete, general secretary,
Branded Goods Association Hungary
Speaker:
Kateryna Edelshtein, managing director, Nielsen
Participants of the roundtable discussion:
Tibor Veress, customer marketing leader, Unilever
Ottó Németh, general manager
of beauty care, Henkel
Péter Vadász, commercial director, L’Oréal
Zoltán Venter, managing director,
SCA Hygiene Product
Further high-level representatives
and experts of our partners
Gábor Zab, managing
director, Heineken
András Lengyel, commercial director, atmedia
Wim Wouters,
creative director, DS Smith
Further high-level representatives
and experts of our partners
17.10–18.30
Maternity ward
A Trade Marketing Club meeting
Unusual co-promotions – when
the gift we give isn’t a mug
Moderator: Ágnes Csiby, president and
Ildikó Havasiné Kátai, general secretary,
POPAI Hungary Association
Speaker: Zsuzsanna S. Takács, managing director,
Strategic Scope Communication Agency
18.30–20.30
Group therapy for volunteers
20.30– Ophthalmology and otolaryngology
– Gala dinner, Lifetime Achievement Award
presentation, SuperStore 2016 award
ceremony, Vegas Show Band concert
30 September, Friday
REHABILITATION
9.00–10.30 Hospital discharge –
Check-out from hotel rooms
10.30–12.30
Hospital discharge report –
One for the road for company executives
Reccomendations of visiting professors
Speakers:
Zsolt Zólyomi, biologist, perfumer, „the Nose”
Dr. Imre Csernus, psychologist
Further high-level guests.
15.30–16.00 Visiting hour
16.00–17.00
Psychiatric ward
CHARGES FOR
HOSPITAL SERVICES
HUF 299 000
– Communication section
Getting messages through
in the traditional and in the virtual space
+VAT/person
(accommodation: Hotel Pelion, Tapolca);
Moderátor: Szilvia Krizsó, communication specialist
Speakers:
Erik Vágyi, research director, TNS Hoffmann
The participation fee doesn’t include the social
contributions that apply for meals.
We can offer customised prices to those
who wish to stay shorter than 4 days.
We reserve the right to change the programme!
The biggest conference in the Hungarian FMCG market, with nearly 100 speakers and more than 500 decision-makers from the trade – in Hungarian and English language
SPONZORS:
REGISTRATION FORM
Registration deadline: 5 September
Yes, I want to attend the conference with data as below:
Name:
Position::
Address:
Company:
Tax no.:
Invoicing address:
Telephone:
Fax:
I do not need a single bedroom,
my discount is HUF 10,000+VAT
I am member of POPAI
and/or TMK,my discount
is HUF 5,000+VAT
I am MagyarBrands 2014 and/or
Superbrands 2014 and/or Product of the Year 2015
member my discont is 5000+VAT.
E-mail:
I am a Trade magazine subscriber,
which makes me entitled to
a HUF 5000+VAT discount.
Date:
Signature, stamp:
I agree to authorise Trade magazin for using my e-mail address to send me any kind of information, offers or newsletters.
General information: Éva Németh • Tel.: +36 (30) 205-1338 • [email protected]
Arrival:
27/09
28/09
29/09
30/09
Departure:
27/09
28/09
29/09
30/09
Returning the registration form shall be interpreted as acknowledgement of a payment obligation against invoice.
Registrations may only be cancelled in written form, until 5 September 2016
at the latest. In the event that a cancellation is received beyond this date, the full attendance fee shall be invoiced.
General information: Éva Németh • Tel.: +36 (30) 205-1338 • [email protected]