Ski Deals! - MyNorth.com

» 2013 MEDIA KIT
Win a Ski & Spa Weekend at Crystal Mountain
NORTHERN MICHIGAN’S MAGAZINE
Ski Deals!
Wh
Wiite Ho
nte t
r
3 families tell how they save (+ score on gear, tickets & lodging)
Date NigHt!
Bistro dinners, intimate
inns close by
eli broWN rocks
our X-C Ski World
Meet Derek
bailey
Behind the tribal
leader’s run for
Congress
Plus:
Pour: Made in Michigan Vodka, Whiskey, Brandy
Travel: 4 Cross Country Ski Getaways
Skiing aT Sugar loaf? Dare to BelieVe.
Dining: amazing Ski town Pizzas
january 2012
$4.50
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Mission
For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated
and protected Northern Michigan’s natural resources, small communities,
travel opportunities, entrepreneurial spirit and quality of life with award-winning writing and photography.
Win a Vacation at Tamarack Lodge!
Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation
magazine focused exclusively on Northern Michigan, with loyal, passionate
subscribers and newsstand buyers throughout the Midwest.
ESCAPE To A
Mackinac Autumn
Magazine of the Year
International City & Regional Magazine Association
General Excellence Gold, Silver, Bronze
City & Regional Magazine Association
12
20 ATE
H
ULTIM
oRT
UP nCHEn
KIT UR
o
T
Fresh Fowl: Chefs Share
Recipes & Tips for Perfect Birds
The Bat Doctor: Meet the
Man Out to Save Michigan’s Bats
CRMA
SILVER
BRONZE
CRMA
CRMA
Snow BUZZ: See What’s Hot, Cool, Slippery & Fast
TRAVEL: Discover Awesome Color Tour Getaways
DInInG: Where to Eat After Your Fall Color Drive
wInE: Tasty Ideas for a Fall Wine Tour
2012-2013 MYnoRTH GUIDE To GIVInG
october 2012
$4.50
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial
MONTHLY Feature Articles:
Traverse, Northern Michigan’s Magazine features award-winning
writing and photography in its four to ten page feature stories.
Every month, readers explore the region’s spectacular beauty,
food and wine, people, outstanding recreational opportunities,
lifestyle and more.
Annual Feature Articles:
• Ski Travel Guide (January)
• Best Eats (March)
• Real Estate (April)
• Best of Northern Michigan (June)
• Fall Travel (September)
• Color Tour (October) and more!
Be sure to take a look at
the 2013 Editorial Calendar
to see the complete line-up.
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial
Monthly Services
It isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to
celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to
make it easy for them to get up and out into Northern Michigan.
That’s why the service sections of Traverse, Northern Michigan’s Magazine are so
important, and why these sections are referred to again and again each month.
• Calendar
• Dining Guide
• Recipes
• Wine
• Outdoors
Plus! Service and resource boxes
in most every feature article.
Win A Year’s Worth of Tickets!
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SuMMer
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Kick Back at
Sleeping Bear Dunes
Cool Off at Torch Lake
Unwind at the U.P.’s
Pictured Rocks
AND MORE!
Inside Quantum Sails
A Bold Race to Global Success
Cook the Perfect Fish
Tips from Cross Fisheries
In Pursuit: TC’s Cycling
Phenom Larry Warbasse
Meet John Voelker
Fisherman, Author, Judge,
Iconic Yooper
GR
Ken ILL!
B
Tips urritt’s
pg
. 91
Wine: Local reds for
Summer Sipping
Dining: Great Steaks,
New restaurants
events: Dozens of
Happenings up North
PEt
LAkE,
PLUS:
Northern Michigan
real estate
juLY 2012
$4.50
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial Calendar
January
February
March
April
May
June
5 Cafes
The coffee culture is alive and well
Up North. We celebrate the movement by heading inside five cafes
that attract the caffeine cravers
among us. Meet the baristas.
King of Soup - recipes / tips
The heart of winter calls for hearty
soups. We head into the kitchen
with Michelin-trained chef Chris
Detmer, of American Spoon Foods,
to get recipes and tips for fueling
your fam with soul-satisfying
sustenance.
Best Eats 2013
We loved the authenticity of picks from
our foodie panel last year, so we are
going to keep the format but round up
some new foodies. Tasty and smart
foods from around the North!
Real Estate 2013
Our annual take on the real estate
market in Northern Michigan. What
you can get for how much.
Charter Fish Tight
Lines for Troops
In just a few short years, this annual
charter fishing event offered free to
participating veterans has grown
to 50 boats and 200 veterans. In
short, a full on phenomenon. Heartwarming story.
Red Hot Best
It’s the reddest hottest bestest
once again. The people have their
say in 100 categories of Up North
greatness.
Ski Guide + COVER
Our annual love fest for the slopes.
Tips for gear, lessons, food plus
lodging deals you can’t resist.
LETTERPRESS ARTIST
Depp Wood Press artist Chad
Pastotnik has earned worldwide
renowned.
Big Dog Gathering
Call it mud bogging to the tenth
power. On a wintry weekend in
the forests of Manistee County,
men and women with giant tires
on their vehicles gather at a private
off-roaders’ park.
Ad Materials Due:
MID November
Winter Travel II :
We find lovely photos of Northern
Michigan adorned in snow and
build winter escapes around the
photos. A very popular formula
that we first tried in 2011.
World Champion
Ice Kites in St. Ignace
In what planners hope will be an
annual event, ice kite-boarders
from around the globe descended
on St. Ignace in 2012 for a pageantfilled competition.
Ad Materials Due:
MID december
Glen Noonan
Glen Noonan started adulthood as
a Leelanau County high school grad
with no money and a work ethic that
wouldn’t quit. He recently donated a
large conservation easement to the
Leelanau Conservancy. We meet the
man, learn of his life.
Kerri Finlayson, Woman of
Adventure – (teaches at NCMC)
An instructor at North Central Michigan College, Kerri Finlayson is also
a world adventurer, heading to the
north pole, biking the length of Africa,
and more. We meet this fascinating
northerner and hear her tales and
advice for leading an active life.
special Meetings North
BaabaaZuzu / fashion
entrepreneur
Sue Burns has built a small fashion
empire by sourcing used wool clothing and repurposing it into cute and
captivating hats, mittens, jackets and
more. We tell her entrepreneur’s tale.
Forage Feast with Martha
Mario Batali gave Martha’s Leelanau Table good praise in Bon Apetit a
summer ago. We check in with the
maven herself and ask her to share
springtime recipes from her cute
and cozy restaurant in Suttons Bay.
Bryan Crough
As Michigan struggled through a
decade-plus recession, Traverse City
somehow continued to grow its
downtown into one of the strongest
small-town downtown’s in the
Midwest. We check in with Bryan
Crough to get the backstory.
Manierre Dawson
One of the North’s most curious
and fascinating artist tales, a painter,
working essentially alone in the
early 1900’s on a Ludington farm,
creates remarkable and enduring
modernist master works.
Milan Baic
Milan Baic has been one of the
North’s most celebrated and
enduring athletes. We check in with
him as he moves through his 50s to
discuss building an active life in the
Northern Michigan landscape.
ART OF COOKING MORELS
A national food book editor shares
tips and recipes for cooking our
favorite mushroom.
Top 10 Job Creators
Who is making Northern
Michigan’s economy move? We
shine the light on the top job
creators in our realm.
Ad Materials Due:
MID march
special: Senior Living
Ad Materials Due:
MID february
mynorth.com/meetings
Profile: Nikki Rothwell
Suttons Bay born and raised, Nikki
Rothwell went off to earn a Ph.D. and
then return to lead the agricultural
research station in Leelanau County.
She’s a dynamic woman with a
vision for the future of ag here. We
check in with her to see where science is leading our farmers.
Super-Small Stream Fishing
Poet and fishing devotee Bob
Butz takes us into the world of
fishing little streams—exploring
what those tributaries mean not
just for fishermen’s dinners, but
also for their souls.
Ad Materials Due:
MID april
Ad Materials Due:
MID january
Meetings
Travel: Lilacs of
Mackinac Island
The oldest lilac trees in America
are found on Mackinac Island, also
home to one of the greatest varieties
of lilacs anywhere on the planet. We
photograph the bloom and tell the
gee-whiz history as the Lilac Festival
hits its stride.
CONNECTING CAREGIVERS, SENIORS AND RESOURCES
VACATION GUIDE
Charlevoix • Elk Rapids • Torch Lake
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial Calendar
July
August
September
October
November
December
Summer TRAVEL II
Great escapes to the biggest bestest
beaches of Northern Michigan. Vacation
service information.
Boats Gather
All over the north, folks raft up their boats at
sandbars and island shores to hangout, barbeque, play in the water and just love up the sun
and water. We check out the scene and come
back with their tips on food and watery frolic.
Classic Resort Travel:
Benzie / Watervale weekend
Watervale makes for a perfect and
timeless September base camp
for hiking, biking and paddling the
Benzie-Manistee playground.
Color Tour: A gorgeous
airplane tour of the Manistee River
Valley at the height of autumn
color. From Cadillac down river
toward Manistee.
Annual Winter Festival
Round-up!
Dark Sky Park
Mary Adams loves the night sky and
convinced Emmet County commissioners
to name the Headlands a Dark Sky Park.
We talk with Mary about her dream and
celebrate the stars.
Outdoors Travel:
Tahquamenon River
We float down one of Michigan’s
most iconic rivers to the state’s
biggest waterfall for a lovely September camping weekend away.
Local Foods:
Jarred Food Extravaganza
Northern Michigan food entrepreneurs are applying tasty ingenuity
to jarred foods like never before.
We go on a big ole sampling spree,
sharing the bounty of offerings just
in time for holiday preparations.
Doug Stanton Swimming Essay
New York Times best-selling author Doug
Stanton shares thoughts about his daily
swim in Grand Traverse Bay.
Wine Travel: Riesling getaway based in Traverse City
Northern Michigan vintners have
earned global renown for their
Rieslings. We map out a stellar
weekend of wine touring, based in
Traverse City.
TC’s Sizzling Restaurant Scene
We take a tour of kitchens that make up
Traverse City’s smoking restaurant scene.
Blissfest
The North’s iconic folk fest heads into its
32nd year. We go behind the scenes to see
what it takes to pull it off.
Mathias Wine Facility
We take a look at the latest development in
Up North wine, the new French Road Cellars wine-making facility that makes wine
for grape growers around the region.
Sleeping Bear Dune Mobile
Hagerty Insurance picked up one of the
original dunes mobiles from the Sleeping
Bear Dunes Rides and restored it to immaculate condition. We show it off in the
magazine and tell the tale of the company
fleet that squired vacationers over the dips
and dives of the dunes.
real estate ad section
Bare Knuckle Farm
Chef Abra Berens helps run Bare Knuckle
Farm in Northport and while also working
at a hip Chicago restaurant. She lays out
some super summer recipes during a
lovely dinner on the farm.
Filmgoer
Ad Materials Due: MID june
Art Travel: Caesar Citraro
& gallery tour
Profile of Caesar Citraro, an
outstanding painter working in
Petoskey / Harbor Springs realm.
Combine with September weekend ideas for gallery tour.
Kilcherman Orchards
This Northport orchardist mastered heirloom apples long before it
was a hot foodie trend.
Ski Buzz
Our annual pot-pourri primer to
the upcoming season of snow.
Snapshot look at resort upgrades,
season passes, gear, fashion, more.
Pigstock
Northern Michigan College culinary institute teams with Cherry
Capital Foods to put on the premier
charcuterie training and tasting
program in the Midwest. We share
recipes and advice from top chefs.
Ad Materials Due:
MID AUGUST
Ad Materials Due: MID july
America's Musical
Folklorist
Alan Lomax discovered Muddy
Waters, Woody Guthrie, Leadbelly
and many others, but what is essentially unknown is the story of
Lomax’s folk music explorations in
northern Michigan during 1938. We
share the rich piece of Michigan and
American history.
Arts & Entertainment
Preview Guide
Lou Mettler
Lou Mettler found success in
America’s fashion industry with
Ralph Lauren and as a co-found of
Tommy Bahama. But he brought his
family back to Charlevoix to raise
them. We check in with him and
explore his store and fashion line.
Inside the
Snowmaker's World
The winter resort industry of Northern Michigan rides on the backs of
our snowmakers. We go inside their
world, hanging with the widely acclaimed snowmakers at Nub’s Nob
to see how it’s done.
Brad and Todd Reed
Photo Display
Two of Michigan’s premier photographers, the father-son team
of Brad and Todd Reed, devoted
a year of Tuesdays to shooting all
over Michigan during 2012. We
share the stunning images and a
snippet of the tale.
Ad Materials Due:
MID september
Ad Materials Due:
MID october
Ad Materials Due: MID may
Estate & Financial
Planning
Holiday Desserts
by Kim Sperl
Cordon Bleu–trained pastry chef
Kim Sperl shares beautiful but
doable holiday desserts, from her
kitchen near Mackinac.
MEDICAL
GUIDE
Giving
Guide to
MyNorth
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Circulation
Average Monthly
Circulation 24,000
Print and Digital Editions
18,000 print subscribers
6,000 distributed on newsstands throughout Michigan
Digital edition available at Zinio.com, the world’s largest digital
newsstand. Readers access the magazine on their tablets,
smart phones and computers.
As the map indicates, our Michigan subscribers
break out as follows:
42% in Northern Michigan
23% in Western Michigan
35% in Eastern Michigan
Source: February 2013 Circulation file, Traverse, Northern
Michigan’s Magazine
20% of subscribers are located outside of Michigan
• Ohio
• Illinois
• Indiana
• Florida
• California
• Texas
• Colorado
• Arizona
• Missouri
• Virginia
Traverse City
42%
Manistee
23%
35%
Grand Rapids
Lansing
Detroit
Jackson
Benton Harbor
3-11-13
» 2013 MEDIA KIT
Traverse, Northern Michigan’s Magazine Reader Profile
Traverse, Northern Michigan's Magazine readers are active, affluent, educated, loyal to our products and passionate about Northern Michigan.
Traverse Magazine Subscriber Profile
Average annual household income: $225,000+
Average estimated value of primary home: $519,000+
Second home value: $539,000+
92% have attended college or hold a college or post-graduate degree.
Subscribers by age group:
Subcribers annual income:
35-54: 29%
$99,999 and under: 33%
55-64: 40%
$100,000 to $199,000: 39%
65-74: 18%
$200,000 to $299,000: 9%
$300,000 to $499,000: 8%
$500,000+: 10%
3-11-13
» 2013 MEDIA KIT
Traverse Magazine Triggers Purchasing
FACT: Traverse, Northern Michigan's Magazine
subscribers are far more likely to use magazines as a source for ideas on recreation,
travel, shopping and home improvement.
After reading Traverse, Northern Michigan's
Magazine, 85% of subscribers have visited a store or bought a product or service
because they saw it in Traverse, Northern
Michigan's Magazine.
3-11-13
» 2013 MEDIA KIT
Closing Dates
January: Ad materials due mid November
WIN A BIKING WEEKEND AT CRYSTAL MOUNTAIN
February: Ad materials due mid December
March: Ad materials due mid January
April: Ad materials due mid February
May: Ad materials due mid March
June: Ad materials due mid April
2012 Real Estate Guide: What Homes Cost Now
Live Up North!
Discover an Epic Michigan
Cycling Adventure
MOUNTAIN BIKE COPPER HARBOR.
July: Ad materials due mid May
Eat It Up!
TWO CHEFS. TWO GREAT CUISINES.
ONE DELICIOUS SHOWDOWN.
August: Ad materials due mid June
September: Ad materials due mid July
October: Ad materials due mid August
Ethnic Food: 4
You Gotta Try
The Scoop on the
New Chardonnays
Vacay Now: April
Travel Deals
Finally! TC’s Botanic
Garden Takes Root
November: Ad materials due mid September
AL O
INSIS
D
E:
Nor
Homthern
Cottae &
ge
December: Ad materials due mid October
APRIL 2012
TVM0412_Cover1.indd 1
$4.50
3/7/12 5:02 PM
3-11-13
» 2013 MEDIA KIT
Traverse Magazine Advertising Rates
Traverse, Northern Michigan’s Magazine (monthly)
FOUR COLOR 12x
spread
$3,830
Full page 2,070
M page
1,480
K page
1,290
L page
960
N page
665
T page
495
estaurant
uide
9x
$4,040
2,185
1,515
1,330
1,030
690
515
6x
$4,425
2,390
1,585
1,400
1,050
700
535
• 15% charge
forLocal
guaranteed
position
The Bistro
favorite for saucer-sized
homemade pancakes,
home-cooked comfort food and soups like carrot bisque and
• All rates are
net
chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583
Chandler’s Brick-walled and -floored dining inside or on the
patio offerscolor
two ways
to savor this art-filled eatery’s upscale
COVERS (Four
only)
menu. LD • BAR • $-$$$ 215 ⁄ hoWARD St., PEtoSkEy, BELoW
eakfast, Lunch and Dinner BAR: Alcohol served
1
es under $10 $$: $10–20
ove $20
Water view
bor
7
3x
$4,645
2,518
1,750
1,500
1,110
745
565
1x
$5,340
2,885
2,115
1,880
1,390
930
710
Dining
BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and
après-ski entertainment on the slopes of Schuss Mtn.—BLD •
BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111
Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine
from the deli menu in a renovated hardware store. LD • BAR •
$ 121 n. BRiDgE St., BELLAiRE, 533-6622
Back cover
$2,600
$3,250
$3,535
SyMonS gEnERAL
StoRE, 347-2981 $2,865
Boyne Area$3,325
City Park Grill$hemingway
at the massive mahogany
Inside Front
2,500drank$2,760
$3,075
220 Lake Street Burgers, walleye, broasted chicken, and
bar in this casual spot. Pastas, regional specialties and live
specials in the$3,325
restaurant, bar
and club levels upstairs. BLD •
entertainment
Wed.–Sat. are the
draws at this popular
Inside Back
$2,500
$2,760
$3,075
Steak house in a casual environment. BLD •
hARBoR goLF cLUB, BAy hARBoR, 439-4085
2
haunt. LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101
Jesperson’s the city’s oldest continually operating restaurant offers homestyle soups, sandwiches and homemade
pies. L $ 312 hoWARD, PEtoSkEy, 347-3601
Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309
BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272
Boyne Mountain Resort Everett’s Restaurant & Lounge—
Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959.
Eriksen’s—Stunning view of the slopes and a menu with Austrian
and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD •
Featured Dining Listing in Traverse Magazine
A sleek modern lounge with huge view and small
e wood-fired pizza with housemade chorizo, homeatballs, caterpillar sushi rolls. Dinner is seared diver
Photo
with sweet corn risotto or barbecue braised short
PEtoSkEy St., PEtoSkEy, 231-348-3299
Julienne Tomatoes Fresh sandwiches, comfort food, and
withpastries
address,
& website
homemade
like lemonphone
raspberry bars,
banana caraBAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282Bold headline
urmet Sparkling Balducci’s-style deli and
market type mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250
Large
La Señorita Mexican cantina with fajitas, jumbo margaritas. LD
rtable meals, wine, fresh baked goods, gift baskets
30 words of• BAR
copy
• $ 1285 n. U.S. 31, PEtoSkEy, 247-7750
unter from which to inhale it all. BL • $-$$ 4181 MAin
3 consecutive
issues Grill A sunny hangout with homemade
RBoR, 439-2665
Mim’s Mediterranean
falafel, kebabs, spinach pie, saganaki and other greek delights.
a Bar
contemporary sports and oyster bar
LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994
on the Bay harbor marina. LD • BAR • $-$$ 840 FRont
$260 per Mitchell
month
forPub3and
months
RBoR, 439-2770
Street
Café classic pub with fresh peanuts,
fantastic nachos,
Maurice
salad, patty melts. LD • BAR • $-$$
ncake House Flapjacks and breakfast. BL$230
• $ MAin per month
for 12
months
RBoR, 439-9989
Bay Harbor
Sagamore’s Dining Room—
Victorian inn with glorious Lake Michigan views
isticated gourmet fare. Wine Spectator’s Award of
e. Live music on weekends. South American grille
e Bar—Enjoy casual fare, a game of chess or a cockintimate leather-and-mahogany lounge. Live music
ends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600
BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000
Special Products
Win a Family Vacation on Elk Lake
4 x 4 Magnets: Tipped In
3,000 issues
$807
7,000 issues
$1,432
10,000 issues
$1,900
20,000 issues
$3,458
25,000 issues
$5,232
1/2 Split Cover
24,000 issues
@ White
Birch Lodge
Get Wet!
Have more fun behind the boat. Discover
an ultimate water-ski resort, tips, gear, more!
$3,210
4-page Piece Tipped In: No printing included
5,000 issues$311 plus full page ad
10,000 issues$439 plus full page ad
17,000 issues$620 plus full page ad
PLU
S:
HomNorther
e & Co n
ttage
20
Film 12
goer
Kick it up! Gourmet S’Mores
Yummy recipes, local ingredients
Discovering the Treasure Ship
One man’s quest for sunken gold
Meet Mackinac Island’s Funky Bikes
32-page catalog polybagged
Subscriber copies only $3,500 plus full page ad
And their adoring owners
Tales of a Legendary Fishtown Captain
Leland’s Brian Price remembers Ross Lang
TVM0812_Cover1.indd 1
AUGUST 2012
$4.50
7/10/12 4:58 PM
Bellyband
Subscriber copies only QR Codes
$25 per code
$2,900
Café Santé
Open air dining beside Lake
Charlevoix featuring
bistro classics.
BLD • BAR • $-$$. 1 WAtER
St.. BoynE city, 231-582-8800
426 E. MitchELL St., PEtoSkEy, 231-347-1801
Odawa Casino Resort Sage—Sumptuous fine dining with
curried grilled lamb loin, salmon saltimbocca, seared scallops and an extensive wine list. D, SUN. BRUNCH • BAR •
$$-$$$$ Waas-no-dé Buffet—generous spread including
“live-action food stations,” a rotisserie and a wood-burning
pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,
PEtoSkEy, 877-442-6464
Red Mesa Grill colorful decor and creative Latin American cuisine with costa Rican and Argentinean influences punctuate
this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049
Walloon Lake Inn
chef David Beier’s exceptional
culinary skills play out in a century-old pine-paneled
3-11-13
» 2013 MEDIA KIT
Traverse Magazine Ad Sizes & Digital
Ad Sizes
Digital Specifications
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2.125 x 9.75
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3-11-13