Eden Prairie Nissan Bruce Davis Eden Prairie Nissan Bruce Davis

Inside this issue:
Dealership Showcase
Eden Prairie Nissan
Industry Spotlight
Bruce Davis
Summer 2015
www.mada.org
Volume 11 • Issue 4
IN THIS ISSUE
10
Cover:
Opening
Up about
Staying
Closed
34
Dealership
Showcase:
Eden Prairie
Nissan
32
Industry
Spotlight:
Bruce Davis
Table of Contents
2015 Executive Committee
President
Greg House, House Chevrolet Company
President Elect
Mike Saxon, Inver Grove Ford Lincoln
Treasurer
Rick Jensen, Jensen Motors, Inc.
Secretary
Michael Stanzak, Key Cadillac, Inc.
Immediate Past President
Morrie Wagener, Morries Automotive Group
Executive Vice President
Scott Lambert
EDITORIAL STAFF
Scott Lambert, Publisher
Amber Backhaus, Senior Editor
Ginger Lemke, Editor
PHOTOGRAPHY
Jim Mims, Mims Photography
SUBSCRIPTIONS
Minnesota Dealer Outlook is an official
Minnesota Auto Dealer Association
publication, provided Quarterly to Members
of the Minnesota Automobile
Dealers Association.
SUBMIT ADDRESS CHANGES TO:
Minnesota Automobile Dealers Association
200 Lothenbach Avenue
West St. Paul, MN 55118-3505
Phone: 651-291-2400 • Fax: 651-291-2894
Toll Free: 1-800-652-9029
Email: [email protected]
ADVERTISING SALES:
Ginger Lemke
Phone: 651-291-2400
Email: [email protected]
www.mada.org
MADA Minutes
MADA’s Inaugural NextGen Program Kicks
Off...............................................................4
AYES National Automotive Technology
Competition................................................5
MADA Board Meeting.................................5
Legal News
Expecting Better from the FTC...................8
On the Cover
Opening Up about Staying Closed...........10
Dealers Are Good Neighbors
Good News...............................................16
Industry News
New NADA Retirement Program from
Empower..................................................18
Minnesota Auto Outlook
Comprehensive New & Used Vehicle
Information on Minnesota’s Automotive
Market.......................................................20
Industry Spotlight
Bruce Davis..............................................32
Dealership Showcase
Eden Prairie Nissan..................................34
On the Cover:
William Adamson of Adamson Motors.
Above: Randy Stevens (l), General
Manager of Adamson Motors, helped behind
the scenes to rally the Rochester dealers
against the Sunday auto sales bill.
Data Source Information for Minnesota
Auto Outlook on pages 20 - 31.
Exclusive source for new vehicle
registration data presented in Minnesota
Auto Outlook is R. L. Polk and Company, a
leader in providing detailed new and used
vehicle sales and registration statistics.
Data is available on a timely basis on the
internet.
For more information visit www.polk.com
Advertising Directory
Blue Cross Blue Shield MN............................... 9
CliftonLarsonAllen..................................... 33
CVR............................................................. 7
G Johnson Law PLLC................................ 19
LubeTech................................................... 19
MADA Business Cards.............................. 23
MADA Direct Mail........................................ 6
MADA Endorsed Services and Vendors...... 6
Pleasureland RV........................................ 19
Protective.....................................Back Cover
Reliable Plus................................................ 9
Schmit Towing............................................. 9
Super America........................................... 29
StarTribune.......................Back Inside Cover
WIPFLI LLP......................Inside Front Cover
3
MINUTES
MADA’s Inaugural NextGen
Program Kicks Off
In June, eight up-and-coming dealership employees
from around the state gathered to participate in
MADA’s new NextGen program. Over the course of the
year, these individuals will attend four meetings to learn
the skills needed to become leaders in their stores as
well as in their own communities.
The first session included overviews of the regulatory
and legislative environment in which dealers operate,
as well as tips on how to successfully engage in the
policymaking process. Minnesota Secretary of State
Steve Simon spoke candidly with participants about
what he’s learned in politics and how to make a
difference.
And of course, our NextGener’s had time for
networking and fun. Participants divided into teams
to create a four-course dinner while facing unexpected
communications’ challenges.
4
www.mada.org
AYES- National Automotive
Technology Competition
MINNESOTA TEAM FINISHES 9TH OVERALL AT THE
2015 NATIONAL COMPETITION
Apollo High School students Tyler Hinnenkamp (left)
and Nathan Olson (right) – both of Sartell, MN - won
the Minnesota AYES high school competition and went
on to compete against 29 other teams from across the
United States at the National Automotive Technology
Competition in April. Byron Byker, the team’s instructor,
led his students to a 9th place finish at the competition
in New York City.
MADA BOARD MEETING
MADA EXECUTIVE COMMITTEE (l-r)
Morrie Wagener, Immediate Past President, Morrie’s Automotive
Group; Mike Saxon, President Elect, Inver Grove Ford Lincoln;
Greg House, President, House Chevrolet Company; Michael
Stanzak, Secretary, Key Cadillac; Rick Jensen, Treasurer, Jensen
Motors, Inc.; Scott Lambert, Executive Vice President
www.mada.org
MADA BOARD OF DIRECTORS (l-r)
Front row: Morrie Wagener, Mike Saxon, Cindy Wagener Robin,
Dave Buerkle, Michael Stanzak, Peter Kolar, Steve Brimhall
Second Row: Scott Lambert, Greg House, Mark Juettner, Jack
Shimota, Chad Murphy, Rick Jensen, Steve Whitaker, Andy
Hatlestad.
5
MADA Endorsed Services & Vendors
Check Guarantee/Credit Card Processing
Certegy / FIS
Collections
Springer Collections
Computerized Vehicle Registration
CVR
Dealer Bond Program
Ensure Agency
Dealership Marketing
Visible Customer
Disability Income Insurance & Section 125 Cafeteria Plans
American Fidelity Assurance
F&I Products
Protective
Fleet Fueling Program
SuperAmerica
Group Health Insurance
Blue Cross Blue Shield of MN
Delta Dental
ReliaStar Life
Hole-In-One Insurance
Hole-In-One-USA
Call MADA for all of
your Direct Mail Needs.
651-291-2400 • 800-652-9029
Lighting
LED Supply Company
Office Supplies
Innovative Office Solutions
OSHA, EPA & DOT Compliance/Training
ComplyNet Corporation
Pre-Paid Legal, Jim Gavin
Identity Theft Shield & Pre-Paid Legal Services
Uniforms and Linen Services
AmeriPride Linen and Apparel Services
Workers Compensation
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7
LEGAL NEWS
Jim Schutjer
General Council
Expecting Better from the FTC
The Federal Trade Commission has a big job to do. Its
charge is to prevent anticompetitive, deceptive and
unfair business practices. Auto retailing makes up
a sizable segment of the US economy. Auto dealers
expect and deserve to receive attention from the
Commission. However, is the FTC being a bit of a
“busybody” at times? Is it being a tad hypocritical?
{Disclaimer: It’s always risky to poke a bear with a stick.
So Mr. or Ms. FTC, on the off chance that you happen
to read this, please take the words here as constructive
criticism. No need to come visit Minnesota.}
In the guise of its mission to promote competition, the
FTC has been meddling in state law issues for some
time. Commission sanctioned reports have attacked
crucial elements of dealer franchise laws. They claim
that geographic “relevant market area” restrictions,
which prevent manufacturers from overdealering, are
anticompetitive and suggest that substantial public
benefit would result from their repeal. More recently
in the Tesla battles around the country, the Commission
has weighed in against laws which mandate the dealer
sales model. It argues that motor vehicle manufacturers
should be free to experiment with “vertical integration”
and direct sales models. Finally - ignoring the benefits
to dealership employees and their families - the FTC has
come out against motor vehicle Sunday Closing laws.
All of these protective laws and regulations
are important to dealers and MADA. Are they
anticompetitive? We don’t think so. We think they
promote important public policy goals. But why
shouldn’t the FTC butt in? It’s simple. These are state
law issues best addressed by our own elected officials
without the meddling of Washington bureaucrats.
8
What about advertising? For the last couple of years
the FTC has been crisscrossing the country suing dealers
over deceptive advertising practices. Don’t get us
wrong. MADA understands the importance of clean
dealer advertising. Minnesota dealers have supported
and funded the BBB Advertising Review program for
three decades. We applaud the FTC actions against the
bad players in our industry.
However, we wonder if the FTC isn’t misleading the
public. The Commission’s press releases and media
campaign certainly bear a close resemblance to
advertising. They have a message and they’re trying
hard to promote it. If we judge FTC advertising the
same as it judges car dealer advertising, we should look
at the message from the perspective of a “reasonable
consumer.”
You’ve seen the headlines: “Operation Steer Clear
Drives Home That Auto Ads Must be Truthful” or
“Operation Ruse Control” and it’s telling first line,
“When it comes to car advertising, truth should be
standard equipment.”
Sure, these are cutesy words with an obvious bent
toward Journalism 101, “Headline Writing.” But what’s
the message to a reasonable consumer only casually
reading or listening to a media story based on the press
release? Do they understand that the FTC has sued only
a tiny fraction of the 17,000 car dealers in the country?
That almost all dealer advertising is fair and truthful?
We wonder if a good solid disclaimer might be in order.
That’s what the FTC would demand of us.
www.mada.org
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www.mada.org
9
During the 2015 Legislative Session, MADA
found itself chasing after bills, amendments
and rumors to overturn the ban on selling cars
on a Sunday. We were especially perplexed: none of
our dealer members are in favor of overturning the
prohibition, and no consumer groups were pushing for the change. So what gives?
With the campaign for allowing Sunday liquor sales gaining more
momentum than ever before, auto sales - the only other retail
transaction outlawed on Sundays - finds itself caught in the
crosshairs. Libertarians wanted to do away with all remaining blue
laws left in Minnesota’s statutes while some liquor proprietors
wanted to bring us into the debate to prevent Sunday alcohol
sales from passing. Here’s a deep dive into the dynamics of the
2015 Sunday auto sales discussion and the cast of characters who
perpetuated the drama.
10
www.mada.org
Amber Backhaus
Director of Government Affairs
Legislative attempts to overturn the ban on Sunday liquor sales have
been occurring for decades. However, they have usually been limited
to the efforts of a lone legislator throwing up the idea as a floor
amendment to the omnibus liquor bill, and in in turn, the idea has been
resoundly defeated. Legislators were loath to take on the Minnesota
Licensed Beverage Association (MLBA), the organization which
represents liquor stores, and face the wrath of its members who have
wanted to stay closed on Sundays. But over the years, the unanimity of
the MLBA stance on Sunday sales started to crack, exploited by the work
of the Minnesota Beer Activists.
The Beer Activists came on the
...auto sales - the only other retail
scene in 2011. A group of bearded
transaction outlawed on Sundays and beer-loving individuals, they
finds itself caught in the crosshairs.
represented the consumer voice as
Surly Brewing, a local craft brewery,
worked to change the liquor laws to allow small producers of beer to
have on-site taprooms where consumers could buy and consume a
glass of the product. The traditional beer industry worked hard against
this proposal, which has come to be known as the “Surly Bill,” because
it violated the “three-tier” regulatory system that defines the roles of
brewers, wholesalers, and retailers that has been in place since the end
of prohibition. However, the established industry was no match for the
Beer Activists, who packed every hearing room and challenged legislators
to stop protecting multi-national brewers at the expense of local and
scrappy start-ups. Inspired by their victory on the Surly Bill, the Beer
Activists turned their attention to Sunday liquor sales.
Their efforts started slowly, as the voice they lent to the Surly Bill was not
broad enough on the overall issue of Sunday liquor. While enthusiastic,
they also lacked much political acumen. In 2013, when the Minnesota
House of Representatives considered a Sunday liquor amendment, it was
again defeated handily: 106-21. But that didn’t deter the Beer Activists.
www.mada.org
11
They found liquor store owners sympathetic to the cause and helped
organize a splinter group of pro-Sunday sales liquor retailers. They
surveyed legislative candidates during the 2014 elections and
promoted their stated positions on Twitter, a medium where they have
exponentially increased their presence. They collected signatures and
e-mails at any number of craft beer festivals held around the state these
days. And their efforts gained the attention of some deep pockets.
The Distilled Spirits Industry Council, known as “DISCUS,” is a trade
association that includes major manufacturers of hard alcohol. They
have historically supported Sunday liquor sales, but as a national
trade group, were lacking the local connection to changing the law in
Minnesota. The Beer Activists provided the perfect face for a major
public relations campaign called “Why Not Sundays” funded largely by
DISCUS. Beyond a website and catchy infographics, DISCUS helped fund
video content to share across social media platforms and did editorial
board visits with newspapers across the state to make the case for
Sunday sales. The results were more coverage of the issue and more
Minnesotans contacting legislators in support of Sunday Sales, not just
liquor store owners in opposition.
The combination of a larger and vocal constituency combined with a
slick media campaign produced the closest House vote ever on allowing
Sunday liquor sales; while defeated, the margin was 75-57.
Before this critical House vote was taken, several
legislators and affiliated stakeholders were adamant
about adding Sunday auto sales to the mix. The
first salvo came from Representative Tina Liebling
(DFL-Rochester) – who without warning introduced
a bill to allow both Sunday liquor and automobile
sales. After relenting to a meeting with MADA staff,
she explained that she was a proponent of the “free
12
www.mada.org
market” who finds it absurd that auto dealers can be put in jail for a
year for being open on Sundays. Both of these claims were laughable,
as Liebling has not been shy about promoting economic restrictions on
businesses during her legislative career. Furthermore, the default charge
for violations of most business statutes is a misdemeanor, which could
include up to a year in jail for any similar offense. Liebling’s most inane
defense of her proposal came when asked who was pushing for Sunday
auto sales: web commenters of Minneapolis Star Tribune articles! She
also claimed no dealers in her district had voiced concerns with her
proposals – which was absolutely false. To reinforce the opposition of
dealers in her district, Randy Stevens of Adamson Motors sent a letter
co-signed by all seven dealers located in Rochester.
Fortunately, Representative Liebling is not the type of legislator who
inspires others to follow. Her authorship on the bill and overly-zealous
attitude dissuaded many of her colleagues from joining her efforts. Her
bill gained zero traction.
Representative Ron Erhardt (DFL-Edina) is another legislator who marches
to the beat of his own drum. He served 18 years as a
Republican legislator before being tossed out of the
party for supporting the override of Governor Tim
Pawlenty’s veto of the gas tax in 2008. He subsequently
tried to run as an Independent and failed, but was reelected to the Legislature in 2012 as a Democrat. He is
known to proffer long-winded and circuitous stories on
the House floor, and the day of the debate on Sunday liquor sales was no
exception.
Erhardt proposed amending the liquor proposal to include overturning
the ban on Sunday auto sales. He spoke about his busy constituents
who told him on the campaign trail that they wanted to shop for cars on
Sunday. He then pointed to a letter from “Federal Trade Commissioners”
- a misrepresentation since it was drafted by lower level staff - urging
legislators to “abandon these outdated restrictions on Sunday auto
sales, which are likely harming consumers without any public benefit.”
Did Erhardt do all this because of his strong belief that the state should
www.mada.org
13
“sweep away all [blue] laws of the past in one vote”? No, he offered the
Sunday auto sales at the behest of a lobbyist whose family owns a liquor
store. He was hoping to drag down the Sunday liquor sales amendment
with the unpopular idea of opening auto dealerships on Sunday. Happily,
his strategy failed as his Sunday auto sales amendment was sunk on a
procedural vote of 113-17.
New political influences have also shifted the sentiment away from
allowing liquor stores and car dealers to remain closed on Sunday:
the rise of the Libertarian. Embodied nationally by former Texas
Congressman and two-time presidential candidate Ron Paul, many
of the newly-elected Republican state legislators align with his
philosophy of “limited, constitutional government and free markets.”
Government dictates of when a business should be open or closed, like
the Sunday Closing law, are an anathema to
...prominent city councilman these individuals. In fact, in his testimony in
in GOP circles likened the support of Sunday liquor sales, a prominent
vote to a Republican “litmus city councilman in GOP circles likened the vote
a Republican “litmus test for liberty.” Many
test for liberty.” to
heads of the freshman legislators nodded
in agreement, and they comprised 22% of the “yes” votes for Sunday
alcohol sales on the House floor.
Further fueling the Libertarian flames is the well-resourced Americans
for Prosperity group, a Super PAC funded by the Koch Brothers, who take
laissez-fair economics to the extreme. Americans for Prosperity “scored”
the House floor vote on Sunday liquor sales, meaning that the group will
encourage voters to back legislators who supported overturning the
ban on Sunday liquor sales during the next election cycle.
All of the aforementioned groups have promised to bring the Sunday
liquor sales debate back to the Capitol in 2016, and they are working
to expand their grassroots and sign-up more supporters over the
14
www.mada.org
legislative interim. MADA will continue to educate legislators about the
differences between buying booze and automobiles, and ensure we
continue to have the votes - from leadership to rank-and-file legislators
– to keep the issues separate. Beyond the distinctions between buying
a six-pack with disposable income and a durable good that’s financed,
our industry has several advantages the liquor industry does not have:
a membership 100% opposed to changing the law; no sales lost to the
surrounding states; and no national, big-box retailers pushing for Sunday
sales. While we won’t be able to avoid the debate at the Capitol, all
of these factors, along with the convenience the internet provides our
customers to shop for autos, should prevent any serious challenges to
overturning our Sunday Closing law.
DIVIDED membership: 5 liquor stores
testified in support of opening liquor stores
Competitors in surrounding states are
OPEN Sunday
National big-box retailers support the change
www.mada.org
100% of the state’s franchised auto and truck
dealers support staying closed on Sundays
Competitors in the surrounding states are
closed (even in SD where
they could be open)
Lack of corporate stores
15
Dealers Are Good Neighbors
MADA salutes Minnesota new vehicle dealerships and dealership employees
who make their communities a better place to live.
Supporting Local Charities
Lockwood Motors, Marshall donated a year lease
of a 2015 Camaro Convertible to the winner of a raffle
drawing with the raffle proceeds going to the Prairie
Home Hospice.
White Bear
Mitsubishi
came to the
aid of an
unemployed
and homeless
veteran. The
man was given an SUV by the dealership with Mitsubishi
employees chipping in to buy gas cards.
Several retired NHL hockey players joined Luther
Automotive staff members for a spirited game on the
ice and raised more than $46,000 for the Alzheimer’s
Association of
Minnesota and
North Dakota. Eight
dealerships were
represented.
R & G Imports – Subaru, Detroit Lakes “Share
the Love” promotion netted a gift of $13,564 to be
donated to the Humane Society of the Lakes. For
each car sold during the promotion, $250 was given to
the charity.
16
www.mada.org
Lewiston Ambulance received CPR
manikins through the Lewiston Auto
Company, Inc. and the National Auto
Dealers Association Foundation. The
Send
YOUR good news
to Sandy at
[email protected]
manikins will be used to train approximately
200 people each year, including high school
students and daycare providers.
Supporting Schools
A.M. Maus & Son, Inc. and the Kimball Area High
School hosted a “Dodge Booster Club Fundraiser”
and together raised $5000 for Kimball Area High
School Booster Club.
Sugar Loaf Ford Lincoln held a “Drive One for
Your School” program to support the Cotter Band
Boosters of Winona.
Heartland Motor Company, Diamond Buick
and GMC, Valu Ford and Chrysler sponsored a
car raffle again this year to support the Morris Area
Public Schools Foundation and the Morris Area
Scholarship Fund. Since its inception in 2013, this
fundraiser has raised nearly $50,000 for students.
Supporting Youth Sports
Luther Automotive has received the Brooklyn
Center Police Chief’s Commitment to a Safe
Community Award. The company has supported
soccer in the community for several years, which
impacted more than 500 people in 2014
alone. Luther has purchased soccer
uniforms and equipment for the city’s
program and sponsored beginning and end
of season events. The police chief stated that
crime in the area has plummeted over the last
seven years and believes the bringing soccer into
Brooklyn Center has been a factor in that decline as
young people are more engaged in positive activities.
Heartland Motor
Company along with
the Chevrolet Youth
Baseball program is
partnering with the
Morris Area Youth
Baseball in Morris and
the Benson Youth Baseball. Heartland Motor
Company presented a $500 check to Morris youth
and equipment to the Benson league. The test drive
promotion brought in another $250 for each league.
Lewiston Auto Company, Inc. is supporting the
Lewiston Park & Rec Baseball through the same
Chevrolet program. Chevy Youth Baseball is
a grassroots initiative that establishes a positive
relationship between local dealers and the communities
they serve.
www.mada.org
17
INDUSTRY NEWS
New NADA Retirement
Program from Empower
NADA is excited about its all new retirement program from Empower Retirement. Because NADA remains
committed to providing its dealer members and their employees with a high quality retirement program,
the NADA board decided to phase-out the current NADART retirement program and replace it with a more
enhanced offering. The new NADA Program will offer significantly lower fees while still providing topshelf service and class-leading investment options. Meanwhile, NADART is healthy and operating well, and
during the transition, it is business as usual.
The plans and services offered to dealers by Empower will bear NADA’s name, and with it, NADA’s
excellent reputation. NADA has secured important long-term contractual commitments from Empower
and will maintain a full-time quality control staff to monitor the new Program. Highlights of the new
program include:
• A “Most Favored Program” Provision: All investment options that are offered or made
available through the NADA Retirement Program will be offered on pricing terms that
are at least as good as or better than identical investment options made available by or
through Empower to others.
• Great Service: An agreement to establish and maintain a dealer-dedicated service and
call center so that dealer plan sponsors will have a single point of contact for their entire
plan needs. In doing so, Empower also hired a number of former NADART employees to
work on its new team. This dedicated team is in addition to the vast compliance, plan
design, testing and other capabilities Empower offers.
• Robust Fiduciary Services: The new NADA program (like the outgoing NADART program)
will include a 3(16) Plan Administrator (to review and execute Form 5500), a Plan Trustee,
and a 3(38) Investment Manager (to select and monitor the investment options).
NADA is confident that the new NADA Retirement Program from Empower will provide a competitive and
attractive program that NADA, and state and metro dealer associations, can be proud of. To learn more,
please visit https://dcprovider.com/NADAWR/index.html. You will need the following password for access:
NADA@Empower2015.
18
www.mada.org
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19
FORECAST
FORECASTPosts Increase in First Quarter of 2015
Market
Comprehensive Information on the
MINNESOTA AUTO OUTLOOK
3.9%
improvement
predicted
for entire
yearMinnesota
Market
Posts
Increase
in First
Quarter of 2015
Automotive Market
3.9% improvement predicted for entire year
FORECAST
Below is a summary of 8 key trends and developments in the Minnesota new vehicle market.
Market Posts Increase in First Quarter of 2015
is agets
summary
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trends
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the Minnesota
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Below
is a summary
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key
trendsstart
andin
developments
in the
new vehicle market.
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is Minnesota
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uptick in theannual
Sixth consecutive
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State
new retail registrations were up 6% for the first three months of this year versus a year earlier, above the 3% uptick
State new retail light vehicle registrations are predicted to increase 3.9% from ‘14 to ‘15.
consecutive
in theSixth
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market. annual increase likely in 2015
State new retail light vehicle registrations are predicted to increase 3.9% from ‘14 to ‘15.
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Sixth
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likely
in 2015
As shown below, the state new vehicle market has recovered steadily during the past six years. Registrations
State Market
new retail
light
vehicle
registrations
predicted
to increase
3.9% from ‘14 to ‘15.
has
come
a long
way fromare
depths
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sales trough
this year are projected to exceed ‘09 levels by nearly than 95,000 units.
As shown below, the state new vehicle market has recovered steadily during the past six years. Registrations
Market
has come a long way from depths of 2009 sales trough
this year are
projected
to exceed
‘09
levels by nearly than 95,000 units.
Trucks
a larger
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As
showngrab
below,
the state
new of
vehicle
has recovered steadily during the past six years. Registrations this year are
Light
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increased
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62.8%
projected
to exceed
levelsshare
by nearly
95,000
units.during the first three months of 2014 to 64.9% this year. This
Trucks
grab a‘09
larger
of state
market
followed
4.1market
point increase
last year.from 62.8% during the first three months of 2014 to 64.9% this year. This
Lightthe
truck
share increased
Trucks
grab a larger share of state market
followed the 4.1 point increase last year.
Alternative
powertrain
vehicle sales
moveduring
lowerthe first three months of 2014 to 64.9% this year. This followed the
Light
truck market
share increased
from 62.8%
State
registrations
of
hybrid
and
electric
cars
and
trucks declined 22.4% so far this year, while the overall
Alternative
powertrain
vehicle
sales
move
lower
4.1 point increase last year.
market
improved
6%. Market
share
to 1.8%.
State
registrations
of hybrid
andfellelectric
cars and trucks declined 22.4% so far this year, while the overall
Alternative
vehicle
sales
move
marketpowertrain
improved 6%.
Market
share
fell lower
to 1.8%.
Ford,
Chevrolet,
Toyota,
Honda,
and
Subaru
are leaders
statesomarket
State registrations of hybrid and electric cars
and trucks
declined in
22.4%
far this year, while the overall market improved
FordMarket
was the
best
brandHonda,
so far and
this year,
with
anleaders
18.4% in
share.
state share was 15.6%, well
Ford,
Chevrolet,
Subaru
are
state Chevrolet’s
market
6%.
share
fellselling
toToyota,
1.8%.
above
its 10.3%
in the U.S.
Ford
was theshare
best selling
brand so far this year, with an 18.4% share. Chevrolet’s state share was 15.6%, well
Ford, above
Chevrolet,
Toyota,
Honda,
and
Subaru are leaders in state market
its 10.3%
share
in the
U.S.
Ford
was the
bestRover,
selling brand
so farMINI,
this year,
with an gain
18.4%
share.
Chevrolet’s
state
Porsche,
Land
Chrysler,
and Lexus
a lot
of ground
early
thisshare
yearwas 15.6%, well above its
Porsche,
Land
Rover,
Chrysler,
MINI,
and
Lexus
gain
a
lot
of
ground
early
this
year
New
retail
registrations
for
each
of
these
five
brands
were
up
more
than
19%
so
far
in
2015.
10.3% share in the U.S.
New retail registrations for each of these five brands were up more than 19% so far in 2015.
Porsche,
Landbest-selling
Rover, Chrysler,
MINI,
andmarket;
Lexus gain
lot of ground
early
this leader
year
Ford Focus
car in
state
FordaF-Series
is light
truck
Ford
Focus
car
in state
Ford
is light
truck
leader
New
registrations
for each
of these
five market;
brands
upF-Series
more
19%
so
farFocus
in
2015.in the car market, while
Fordretail
Fusion
andbest-selling
Subaru
Outback
were
rankedwere
second
andthan
third
behind
Ford Fusion
and
Subaru
Outback
were
ranked second and third behind Focus in the car market, while
Chevrolet
Silverado
and
Ram
trailed
the
F-Series.
Ford Focus
best-selling
state
market;
Ford F-Series is light truck leader
Chevrolet
Silveradocar
andinRam
trailed
the F-Series.
Ford Fusion and Subaru Outback were ranked second and third behind Focus in the car market, while Chevrolet Silverado
and Ram trailed the F-Series.
Market
Review
Market
Review
Market
Review
250,000
250,000
200,000
200,000
New light vehicle registrations
New light vehicle registrations
New light vehicle registrations
Annual Trend
inTrend
StateinNew
Vehicle
Market
Annual
State
NewVehicle
Vehicle
Market
Annual
Trend
in State
New
Market
222,250
222,250
204,546 213,840
213,840
204,546
183,264
183,264
150,000
150,000
169,988
169,988
154,312
132,931
154,312
100,000
132,931
127,662
100,000
127,662
50,000
0
50,000
0
2008
x 2015
2009 2009
2010 2010
2011 20112012 20122013 20132014 2014
x 2015
2008
Forecast
Forecast
Source for historical data: IHS Automotive.
Source
for historical
data:data:
IHS Automotive.
Source
for historical
IHS Automotive.
20
TOTAL
TOTAL
YTD '14
YTD '15
% Chg. Mkt. Share
YTD '14
YTD '15
% Chg. Mkt. Share
thru Apr. thru Apr.* '14 to '15*
YTD '15
thru Apr. thru Apr.* '14 to '15*
YTD '15
63,259
67,045
6.0%
63,259
67,045
6.0%
Car
Car
Light Truck
Light Truck
23,558
23,558
39,701
39,701
23,505
23,505
43,540
43,540
-0.2%
-0.2%
9.7%
9.7%
35.1%
35.1%
64.9%
64.9%
Domestic**
Domestic**
European
European
Japanese
Japanese
Korean
Korean
33,834
33,834
3,746
3,746
21,606
21,606
4,073
4,073
36,208
36,208
3,967
3,967
22,619
22,619
4,251
4,251
7.0%
7.0%
5.9%
5.9%
4.7%
4.7%
4.4%
4.4%
54.0%
54.0%
5.9%
5.9%
33.7%
33.7%
6.3%
6.3%
*April 2015 figures were estimated by Auto Outlook.
*April
2015
figures
were
estimated
**Domestic
consists
ofwere
Detroit
Threeby
brands
and
Tesla.
*April
2015
figures
estimated
byAuto
AutoOutlook.
Outlook.
Source: IHS Automotive.
**Domestic
consists
of of
Detroit
Three
**Domestic
consists
Detroit
Threebrands
brandsand
andTesla.
Tesla.
Source:
IHS
Automotive.
Source:
IHS
Automotive.
www.mada.org
Brand Registrations Report
Minnesota New Retail Car and Light Truck Registrations
TOTAL
Last Two Months (March '15 and April '15*)
YTD thru April*
Registrations
Market Share (%)
Registrations
Market Share (%)
Previous Current% change Previous Current Change YTD '14 YTD '15 % chg. YTD '14 YTD '15 % chg.
36,983 37,472
1.3
63,259 67,045
6.0
Cars
Light Trucks
14,376
22,607
13,559
23,913
-5.7
5.8
38.9
61.1
36.2
63.8
-2.7
2.7
23,558
39,701
23,505
43,540
-0.2
9.7
37.2
62.8
35.1
64.9
-2.1
2.1
Domestic Brands**
European Brands
Japanese Brands
Korean Brands
19,244
2,363
12,913
2,463
20,106
2,402
12,561
2,403
4.5
1.7
-2.7
-2.4
52.0
6.4
34.9
6.7
53.7
6.4
33.5
6.4
1.7
0.0
-1.4
-0.3
33,834
3,746
21,606
4,073
36,208
3,967
22,619
4,251
7.0
5.9
4.7
4.4
53.5
5.9
34.2
6.4
54.0
5.9
33.7
6.3
0.5
0.0
-0.5
-0.1
Acura
334
288
Audi
328
358
BMW
462
468
Buick
705
748
Cadillac
262
292
Chevrolet
5,314
5,530
Chrysler
617
787
Dodge
1,349
1,033
FIAT
51
38
Ford
6,681
6,972
GMC
1,406
1,530
Honda
3,110
2,956
Hyundai
1,144
1,185
Infiniti
140
136
Jaguar
14
11
Jeep
1,474
1,567
Kia
1,319
1,221
Land Rover
64
101
Lexus
430
502
Lincoln
174
189
Mazda
878
809
Mercedes
355
418
MINI
86
102
Mitsubishi
426
460
Nissan
1,734
1,747
Other
27
12
Porsche
51
64
Ram
1,231
1,411
Subaru
1,718
1,750
Tesla
20
29
Toyota
4,142
3,960
Volkswagen
843
720
Volvo
94
78
Top ten brands are shaded yellow.
-13.8
9.1
1.3
6.1
11.5
4.1
27.6
-23.4
-25.5
4.4
8.8
-5.0
3.6
-2.9
-21.4
6.3
-7.4
57.8
16.7
8.6
-7.9
17.7
18.6
8.0
0.7
-55.6
25.5
14.6
1.9
45.0
-4.4
-14.6
-17.0
0.9
0.9
1.2
1.9
0.7
14.4
1.7
3.6
0.1
18.1
3.8
8.4
3.1
0.4
0.0
4.0
3.6
0.2
1.2
0.5
2.4
1.0
0.2
1.2
4.7
0.1
0.1
3.3
4.6
0.1
11.2
2.3
0.3
0.8
1.0
1.2
2.0
0.8
14.8
2.1
2.8
0.1
18.6
4.1
7.9
3.2
0.4
0.0
4.2
3.3
0.3
1.3
0.5
2.2
1.1
0.3
1.2
4.7
0.0
0.2
3.8
4.7
0.1
10.6
1.9
0.2
-0.1
0.1
0.0
0.1
0.1
0.4
0.4
-0.8
0.0
0.5
0.3
-0.5
0.1
0.0
0.0
0.2
-0.3
0.1
0.1
0.0
-0.2
0.1
0.1
0.0
0.0
-0.1
0.1
0.5
0.1
0.0
-0.6
-0.4
-0.1
543
502
747
1,208
467
9,664
994
2,151
80
11,586
2,460
5,110
1,963
275
18
2,673
2,110
125
658
349
1,345
583
148
682
3,137
71
68
2,223
2,962
23
6,888
1,281
165
502
555
796
1,277
516
10,477
1,346
1,771
60
12,325
2,858
5,179
1,991
284
21
2,816
2,263
181
784
361
1,434
666
181
750
3,335
38
101
2,374
3,368
56
7,029
1,192
158
-7.6
10.6
6.6
5.7
10.5
8.4
35.4
-17.7
-25.0
6.4
16.2
1.4
1.4
3.3
16.7
5.3
7.3
44.8
19.1
3.4
6.6
14.2
22.3
10.0
6.3
-46.5
48.5
6.8
13.7
143.5
2.0
-6.9
-4.2
0.9
0.7
-0.2
0.8
0.8
0.0
1.2
1.2
0.0
1.9
1.9
0.0
0.7
0.8
0.1
15.3
15.6
0.3
1.6
2.0
0.4
3.4
2.6
-0.8
0.1
0.1
0.0
18.3
18.4
0.1
3.9
4.3
0.4
8.1
7.7
-0.4
3.1
3.0
-0.1
0.4
0.4
0.0
0.0
0.0
0.0
4.2
4.2
0.0
3.3
3.4
0.1
0.2
0.3
0.1
1.0
1.2
0.2
0.6
0.5
-0.1
2.1
2.1
0.0
0.9
1.0
0.1
0.2
0.3
0.1
1.1
1.1
0.0
5.0
5.0
0.0
0.1
0.1
0.0
0.1
0.2
0.1
3.5
3.5
0.0
4.7
5.0
0.3
0.0
0.1
0.1
10.9
10.5
-0.4
2.0
1.8
-0.2
0.3
0.2
-0.1
Source: IHS Automotive
Any material quoted must be attributed to Minnesota Dealer Outlook, and must also include the statement: “Data Source:
IHS Automotive.” Unforeseen events may affect the forecast projections presented. Consequently, Auto Outlook, Inc. is not
responsible for management decisions based on the content of Minnesota Dealer Outlook.
Any material quoted must be attributed to (name of the publication), and must also include the statement:
“Data Source: IHS Automotive.” Unforeseen events may affect the forecast projections presented.
Consequently, Auto Outlook, Inc. is not responsible for management decisions based on the content of (name
of publication).
www.mada.org
21
MARKET TRACKER: QUARTERLY RESULTS
MARKET TRACKER: QUARTERLY RESULTS
MARKET
TRACKER:
QUARTERLY
RESULTS
MARKET
TRACKER:
QUARTERLY
RESULTS
MARKET TRACKER: QUARTERLY RESULTS
State Market Up 2.6% in 1st Quarter of ‘15 vs. 2.5% Increase in U.S.
State
Market
Up
2.6%
in 1st
1st ‘15
Quarter
ofIncrease
‘15 vs.
vs. 2.5%
2.5%
Increase in
in U.S.
U.S.
State
Market
Up 2.6%
in
1st
Quarter
vs. 2.5%
in U.S.
State
Market
2.6%
Quarter
‘15
Increase
State
Market
UpUp
2.6%
inin
1st of
Quarter
ofof
‘15
vs. 2.5%
Increase
in U.S.
6.1%
6.6%
2.5%
U.S. U.S.
6.5%6.5%was6.1%
6.6%
The state
market
up
2.6%
in
the 2.5%
First
Quarter
of market
2015 versus
awas
year
almost
The
state
market
upearlier,
in the First
The state
was up 2.6%
in
the2.6%
First Quarter
The
state
market
was
up
2.6%
in
First
identical
to
the
2.5%
increase
in
the
U.S.
The
state
market
was
up
2.6%
in
the
First
Quarter
of
2015
versus
a
year
earlier,
almost
of 2015 versus a year earlier, almost identicalthe
to
the
Quarter
of
2015
versus
a
year
earlier,
almost
Quarter
of 2015
a year earlier,
almost
identical
to
2.5%
in the U.S.
2.5%
increase
in theversus
U.S. increase
Source:
IHS Automotive.
identical
to the
2.5%
increase
in the
U.S.
identical
the
2.5%
increase
in the
U.S.
Source:
IHStoAutomotive.
46000
48000
48000
New
retail
light
vehicle
registrations
New
retail
light
vehicle
registrations
46000
44000
46000
46000
New retail light vehicle registrations
% change
versus
year
earlier
% change
versus
year
earlier
9.0% 10.0%State
10.0%U.S.
10.0%
State
9.0%
8.0%
StateState
9.0%9.0%
U.S.
8.0%
7.0%
U.S. U.S.
8.0%8.0%
7.0%
6.0%
7.0%7.0%
6.0%
5.0%
6.0%6.0%
5.0%
4.0%
5.0%5.0%
4.0%
3.0%
4.0%4.0%
3.0%
2.0%
3.0%3.0%
2.0%
1.0%
2.0%2.0%
1.0%
0.0%
Q2 '14
Q3 '14
Q4 '14
Q1 '15*
1.0%1.0%
State 0.0%
2.0%
9.2%
8.5%
2.6%
Q2
'14
Q3
'14
Q4
'14
Q1 '15*
0.0%0.0%
U.S.
6.5%
6.1%
6.6%
Q2
'14
Q3
'14
Q4
'14
Q1
'15*
Q3 '14
Q4 '14
Q1 '15*
State Q2 '14
2.0%
9.2%
8.5%2.5%
2.6%
2.0%
9.2%
8.5%
2.6%
StateState
2.0%
9.2%
8.5%
2.6%
U.S.
6.5%
6.1%
6.6%
2.5%
% change versus year earlier
% change versus year earlier
10.0%
QUARTERLY PERSPECTIVE
Five Years of
First Quarter
Results
QUARTERLY
PERSPECTIVE
QUARTERLY
PERSPECTIVE
QUARTERLY
PERSPECTIVE
QUARTERLY
PERSPECTIVE
in Years
State of
Market
Five
First Quarter Results
Years
ofState
Quarter
Results
Years
ofinFirst
Quarter
Results
Five
Years
First
Quarter
Results
48000 FiveFive
Market
in
State
Market
in
State
in State Market
48000
New retail light vehicle registrations
QUARTERLY TREND
Percent Change in
New Vehicle
Market
QUARTERLY
TREND
QUARTERLY
TREND
QUARTERLY
TREND
QUARTERLY
TREND
State
and U.S.
Percent
Change
in New Vehicle Market
Percent
Change
inand
New
Vehicle
Market
Percent
Change
in
New
Vehicle
Market
Percent
Change
inState
New
Vehicle
Market
U.S.
State
and
U.S.
State
and
U.S.
State and U.S.
44000
42000
44000
44000
42000
40000
42000
42000
40000
38000
40000
40000
38000
36000
38000
38000
36000
34000
36000
36000
Q1
Q1 '11 Q1 '12 Q1 '13 Q1 '14
'15*
34000
Q1
34000
34000
Q1 '11 Q1
'12 Q1
'13 Q1
'14
Regs.
39090 40360
45599
44507
45668
Q1
Q1 '15*
Q1
'11
Q1
'12
Q1
'13
Q1
'14
Q1 '11 registrations
Q1 '12 Q1 '13 Q1
'14five years'15*
First
Quarter
'15*45668
Regs.
39090 40360 during
45599past44507
Regs.
39090
40360
45599
44507
Regs.
39090
40360
45599
44507
45668
The market was First
up Quarter
by nearly
6,600during
units
infivethe
registrations
past45668
years
First
Quarter
registrations
during
five years
First
Quarter
registrations
during
past past
five years
First Quarter
of
2015
The market
wasvs.
up2011.
by nearly
6,600
units in the
The
market
was
up
by
nearly
6,600
units
in
the
The
market
wasup
up2015
bynearly
nearly
6,600
units
in the
Quarter
of
vs. 2011.
TheFirst
market
was
by
6,600
units
in the
First
Source:
IHS
Automotive.
First
Quarter
of
2015
vs.
2011.
First
Quarter
of vs.
2015
vs. 2011.
Quarter
of 2015
2011.
Source: IHS Automotive.
Source:
Automotive.
Source:
IHSIHS
Automotive.
Source:
IHS
Automotive.
Source:
IHS
Automotive.
Source:
Automotive.
Source:
IHSIHS
Automotive.
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
MARKET
TRACKER:
HYBRID
ELECTRIC
VEHICLES
MARKET
TRACKER:
HYBRID
ANDAND
ELECTRIC
VEHICLES
Hybrid & Electric Vehicle Market Share Falls Below 2% in 1Q ‘15
Hybrid &
& Electric
Electric Vehicle
Vehicle Market
Market Share
Share Falls
Falls Below
Below 2%
2% in
in 1Q
1Q ‘15
‘15
Hybrid
Hybrid
&
Electric
Vehicle
Market
Share
Falls
Below
2%
in
1Q
‘15
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Alternative Powertrain Market Share
Hybrid Quarterly
& Electric
Vehicle
Market
Share Falls Below 2%State
in 1Q
Hybrid‘15
and Electric Vehicle
(includes
hybrid
and electric
vehicles)
Quarterly
Alternative
Powertrain
Market Share
Quarterly
Alternative
Powertrain
Market
Share
Quarterly
Alternative
Powertrain
Market
Share
Quarterly
Alternative
Powertrain
Market
Share
(includes
hybrid
and
electric
vehicles)
(includes
hybrid
and
electric
vehicles)
(includes
hybrid
andand
electric
vehicles)
(includes
hybrid
electric
vehicles)
4.0%
3.5% 4.0%
3.0%4.0%4.0%
3.5%
2.5%3.5%3.5%
3.0%
2.0%3.0%3.0%
2.5%
1.5%2.5%2.5%
2.0%
Trendline
Trendline
Trendline
Trendline
Alternative powertrain market share has trended
slightly higher during the past three years, but
powertrain
market
share has trended
1.0%2.0%2.0%
declined toAlternative
1.8% in the
First Quarter
of 2015
1.5%
slightlypowertrain
higher
during
the
past share
three
years,
but
Alternative
powertrain
market
has trended
Alternative
market
share
has trended
1.5%
.
1.5%
0.5% 1.0%
slightly
during
theFirst
pastQuarter
three
but
declined
to
1.8%
in past
the
of
slightly
higherhigher
during
the
three
years,years,
but2015
declined
to 1.8%
the Quarter
First Quarter
of 2015
. to 1.8%
declined
in theinFirst
of 2015
0.0%1.0%1.0%
0.5%
. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
.
Q2
Q3
Q4
Q1
Q2
Q3
Q4
0.5%
0.5%0.0%
'11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15
0.0%0.0% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Source: IHSQ2
Automotive.
'11 Q3
'11 Q4
'11 Q1
'12
'12
'12
'12
'13
'13
'13
'13
'14
'14
'14
'14
'15
Q2
Q3
Q4
Q1
Q2 Q2
Q3 Q3
Q4 Q4
Q1 Q1
Q2 Q2
Q3 Q3
Q4 Q4
Q1 Q1
Q2 Q2
Q3 Q3
Q4 Q4
Q1 Q1
'11 '11 '11
Source: IHS'11Automotive.
'12 '12 '12 '12 '12
'13 '13 '13 '13 '13
'14 '14 '14 '14 '14
'15 '15
Source: IHS Automotive.
Source:
Automotive.
Source:
IHS IHS
Automotive.
22
New State
RetailHybrid
Registrations
and Electric Vehicle
2009 thru
2014,
YTD
'15
thru
March
State
Hybrid
and
Electric
Vehicle
State Hybrid
Electric
Vehicle
New and
Retail
Registrations
Plug
in
New
Retail
Registrations
New
Retail
Registrations
2009 thru 2014, YTD '15 thru March
hybrids
Electrics
Total
Year
Hybrids
2009
2014,
YTDPlug
'15inthru
March
2009
thru thru
2014,
YTD '15
thru
March
2009 Year
3996 Hybrids Plug
0 hybrids
8
4004
Plug
in
in
Electrics
Total
2010Year Year
3260
0 hybrids
3267
Total
Hybrids
Electrics
Hybrids
2009
3996 hybrids
0 7 Electrics
8 Total4004
201120092009
317639963996
87 40044004
2010
3260 63 0 0012 8 3251
3267
201220102010
4762
115
3260
0
7 32673267
32603176319 0 63
7 5196
2011
12
3251
201320112011
603631763176
276 12 115
6676
63
12 32513251
2012
4762364 63 319
5196
201420122012
503047624762
256 115 115
560551965196
2013
6036319 319 319
364
276
6676
YTD 2015
74060366036
83766766676
20132013
2014
5030 44 364 364
31953 276 276
256
5605
2014
2014
50305030
Source:
IHS
Automotive
YTD
2015
740 319 319
44 256 256
53 56055605
837
YTD 2015
YTD 2015
740 740
44 44 53 53 837 837
Source: IHS Automotive
Source:
IHS Automotive
Source:
IHS Automotive
New registrations of hybrid and electric
New
registrations
of hybrid
vehicles
were 837 units
during the first
and
electric
vehicles
were 837
New
registrations
of hybrid
three
months
of 2015.
New
registrations
of
hybrid
during
the vehicles
first ofthree
units
New
registrations
hybrid
and
electric
were
837
electric
vehicles
were
837
months
of
2015.
andand
electric
vehicles
were
837
units during the first three
during
three
units
during
thethe
firstfirst
three
units
months
of 2015.
months
of 2015.
months
of 2015.
www.mada.org
ARKET TRACKER: SEGMENTS
ull Size Pickup Share of State Market Moves Higher
MARKET TRACKER: SEGMENTS
Full Size Pickup Share of State Market Moves Higher
Minnesota Segment Market Share Review
Segment
Compact SUV
Full Size Pickup
Standard Mid Size Car
Sub Compact Car
Mid Size SUV 3 Rows
Mid Size SUV 2 Rows
Mini Van
Large Mid Size Car
Entry Car
Mid Size Luxury SUV
Compact Luxury SUV
Full Size SUV
Near Luxury Car
Compact Pickup
Luxury and Sports Cars
Full Size Van
Sport Compact Car
Full Size Luxury SUV
Entry Luxury Car
Market Share
YTD '14 thru March
21.5
18.2
14.8
12.6
9.1
4.0
3.5
2.5
2.4
2.4
1.6
1.6
1.8
0.6
1.3
1.0
0.5
0.3
0.2
Market Share
YTD '15 thru March
20.8
19.5
13.7
12.1
9.3
3.8
3.4
2.2
2.1
2.1
2.0
1.8
1.8
1.4
1.3
1.2
0.6
0.4
0.3
Change in share
Best selling model
YTD '14 to YTD '15
in segment
-0.7
Chevrolet Equinox
1.3
Ford F Series
-1.1
Ford Fusion
-0.5
Ford Focus
0.2
Ford Explorer
-0.2
Jeep Grand Cherokee
-0.1
Toyota Sienna
-0.3
Chevrolet Impala
-0.3
Kia Soul
-0.3
Lexus RX
0.4
Buick Encore
0.2
Chevrolet Tahoe
0.0
BMW 3-Series
0.8
Chevrolet Colorado
0.0
Chevrolet Corvette
Ford Transit Connect Van
0.2
0.1
Ford Mustang
0.1
Cadillac Escalade
0.1
Audi A3
The table above shows Minnesota market share for 19 vehicle segments during the first three months of 2014 and 2015,
and the change in market share over the period. The best selling model in each segment is also shown. Segments are
ranked from top to bottom based on 2015 share. Most popular segment in the state is Compact SUV, while Full Size
tablePickup
above
shows
Minnesota
share
for 19 vehicle segments during the first three months
had
the largest
gain. Data market
Source: IHS
Automotive.
he
of 2014
nd 2015, and the change in market share over the period. The best selling model in each segment is also
hown. Segments are ranked from top to bottom based on 2015 share. Most popular segment in the state is
ompact SUV, while Full Size Pickup had the largest gain. Data Source: IHS Automotive.
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23
Porsche, Land Rover, and Chrysler Post Large Percentage Gains
Lexus and MINI are also up sharply
BRAND SCOREBOARD-PART ONE
The graphs below provide a comparative evaluation of brand sales performance in the state market. They
by category (i.e., Detroit
Lexus
and MINI
are also
up sharply
Three,
European,
Japanese,
and Korean).
Porsche,
Land
Rover, and
Chrysler
Large Percentage
Gains
show the
year-to-date
percent
change Post
in registrations
for each brand,
organized
The graphs below provide a comparative evaluation of brand sales performance in the state market. They show the year-to-date percent
change in registrations for each brand, organized by category (i.e., Detroit Three, European, Japanese, and Korean).
Percent Change in State New Retail Light Vehicle Registrations
YTDin2015
April*Light
vs. YTD
2014
Percent Change
State thru
New Retail
Vehicle
Registrations
YTD 2015 thru April* vs. YTD 2014
35.4%
Chrysler
16.2%
GMC
10.5%
Cadillac
Detroit Three
Brands
Chevrolet
8.4%
Ram
6.8%
Ford
6.4%
Buick
5.7%
Jeep
5.3%
3.4%
Lincoln
-17.7%
Dodge
48.5%
Porsche
44.8%
Land Rover
MINI
22.3%
European
Brands
Jaguar
16.7%
14.2%
Mercedes
10.6%
Audi
6.6%
BMW
-4.2%
Volvo
-6.9%
Volkswagen
-25.0%
FIAT
19.1%
Lexus
13.7%
Subaru
10.0%
Mitsubishi
Mazda
6.6%
Japanese
Brands
Nissan
6.3%
3.3%
Infiniti
Toyota
2.0%
Honda
1.4%
-7.6%
Acura
Kia
Hyundai
-75.0%
7.3%
Korean
Brands
-50.0%
1.4%
-25.0%
*Figures for April 2015 were estimated by Auto Outlook.
0.0%
50.0%
75.0%
Source: IHS Automotive.
*Figures for April 2015 were estimated by Auto Outlook.
24
25.0%
Source: IHS Automotive.
www.mada.org
Chevrolet’s share of state market exceeds U.S. by 5.3 points
The graph below provides a comparison of Minnesota and U.S. new retail market share during the first four
months of 2015 for the top 20 selling brands in the state. Brands are positioned on the graph from top to
bottom
based on
state
market share. Ford was the state leader, accounting for 18.4% of the market, above its
BRAND
SCOREBOARD
- PART
TWO
12.5% share in the Nation.
Ford is Top Selling Brand in State Market
Chevrolet’s share of state market exceeds U.S. by 5.3 points
The graph below provides a comparison of Minnesota and U.S. new retail market share during the first four months of 2015 for the top 20
State and
Market
YTD 2015
April*
selling brands in the state. Brands are positioned
on U.S.
the graph
fromShare
top to-bottom
basedthru
on state
market share. Ford was the state leader,
accounting for 18.4% of the market, above its 12.5% share in the Nation.
State and U.S. Market Share - YTD 2015 thru April*
12.5%
Ford
Chevrolet
10.5%
7.7%
Honda
Subaru
4.1%
GMC
3.3%
9.2%
7.8%
4.3%
4.2%
4.8%
Jeep
Ram
2.7%
3.5%
3.4%
3.7%
Kia
3.0%
Hyundai
4.3%
State
2.6%
2.7%
Dodge
U.S.
2.1%
2.0%
Mazda
Chrysler
2.0%
1.6%
Buick
1.9%
1.3%
Volkswagen
1.8%
2.0%
BMW
1.2%
Lexus
1.2%
Mitsubishi
1.1%
0.6%
0.0%
13.0%
5.0%
5.0%
Nissan
Mercedes
15.6%
10.3%
Toyota
18.4%
1.0%
2.0%
2.3%
2.3%
2.3%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Market Share
Source: IHS Automotive. *April 2015 figures were estimated by Auto Outlook.
Source: IHS Automotive. *April 2015 figures were estimated by Auto Outlook.
www.mada.org
25
BRAND SCOREBOARD-PART THREE
Ford, Chevrolet, and Jeep Have Big Gains During Past Five Years
Mitsubishi had a big percentage increase in registrations between 2009 and 2014
BRAND SCOREBOARD-PART THREE
SinceChevrolet,
the new vehicle
marketHave
hit bottom
in 2009,
the recovery
hasYears
been strong
Ford,
and Jeep
Big Gains
During
Past Five
and steady. New vehicle
registrations
increased
for
five
straight
years,
and
were
67%
higher
in
2014
than
in
2009. Not surprisingly,
Mitsubishi had a big percentage increase in registrations between 2009 and 2014
nearly all brands posted impressive gains during the five-year period, and among the top 20 sellers no brands
Since
new vehicle
market hitas
bottom
in 2009,
recovery
has been
strong
steady.
Newgains
vehicle
registrations
hadthe
a decline.
However,
shown
on thethegraph
below,
some
haveand
had
bigger
than
others. increased for five
straight years, and were 67% higher in 2014 than in 2009. Not surprisingly, nearly all brands posted impressive gains during the five-year
period,
among
the top a
20thorough
sellers no brands
decline.sales
However,
as shown onby
theshowing
graph below,
some
bigger
gains than
The and
graph
provides
picturehad
ofabrand
performance
both
thehave
unithad
and
percentage
others.
gains between 2009 and 2014. Brands are positioned from left to right based on the unit gain in registrations
(shown
by thea green
and
represented
by the left
axis). Percentage
change
(shown
by the orange
The
graph provides
thoroughbars
picture
of brand
sales performance
by showing
both the unit and
percentage
gains between
2009 andbars
2014.
and
represented
by
the
right
axis)
is
also
shown
for
each
brand.
Brands are positioned from left to right based on the unit gain in registrations (shown by the green bars and represented by the left axis).
Percentage change (shown by the orange bars and represented by the right axis) is also shown for each brand.
Unit Unit
andand
Percent
Change
NewRetail
Retail
Light
Vehicle
Registrations
Percent
ChangeininMinnesota
Minnesota New
Light
Vehicle
Registrations
2014
vs.2009
2009
2014 vs.
25000
500%
Ford had the largest unit gain
in registrations.
400%
Mitsubishi had the largest
percentage gain, up 709%.
15000
350%
300%
250%
10000
200%
150%
5000
Percent change in registrations - 2009 to 2014 (orange bars)
Unit change in registrations - 2009 to 2014 (green bars)
20000
450%
100%
50%
0
0%
Source: IHS Automotive.
Source: IHS Automotive.
26
www.mada.org
Minnesota and U.S. Markets Both Move Higher in Early 2015
Detroit Three market share in state was 54%, 12.9 points higher than in the Nation
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New
vehicle registrations
the state improved 6% during the first four months of this year versus a year earlier,
MINNESOTA
MARKET VERSUSinU.S.
while the U.S. market was up 3%. Detroit Three market share in Minnesota was 54%, well above the 41.1%
Minnesota
and U.S. Markets Both Move Higher in Early 2015
share in the Nation.
Detroit Three market share in state was 54%, 12.9 points higher than in the Nation
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations in the state
improved 6% during the first four months of this year versus a year earlier, while the U.S. market was up 3%. Detroit Three market share
in Minnesota was 54%, well above the 41.1% share in the Nation.
Minnesota Market
U.S. Market
6.0%
3.0%
Car Market Share
Car share of industry retail light vehicle
registrations - YTD 2015 thru April*
35.1%
45.2%
Detroit Three Brand Market Share
Domestic brand share of industry retail light
vehicle registrations - YTD 2015 thru April*
54.0%
41.1%
Change in registrations
% change in registrations
YTD 2015 thru April* vs. YTD 2014
Top selling light vehicle brands and
market share - YTD 2015 thru April*
First
Second
Third
Fourth
Fifth
Sixth
Seventh
Eighth
Ninth
Tenth
*April 2015 figures were estimated by Auto Outlook.
www.mada.org
Ford
Chevrolet
Toyota
Honda
Subaru
Nissan
GMC
Jeep
Ram
Kia
18.4%
15.6%
10.5%
7.7%
5.0%
5.0%
4.3%
4.2%
3.5%
3.4%
Toyota
Ford
Chevrolet
Honda
Nissan
Jeep
Hyundai
Subaru
Kia
GMC
13.0%
12.5%
10.3%
9.2%
7.8%
4.8%
4.3%
4.1%
3.7%
3.3%
Data Source: IHS Automotive
27
Minnesota Retail Used Light Vehicle Registrations
Year-to-date thru March
is a list of key trends in the Minnesota retail
ehicle
market:
RECENT
RESULTS IN MINNESOTA USED VEHICLE MARKET
RESULTS IN MINNESOTA USED VEHICLE MARKET
Retail used car and light truck registrations in
TOTAL
he state increased 5.5% during the first three
Cars
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
months
of 2015 versus a year earlier.
Light
Used vehicle market up 5.5% in First Quarter of 2015 Trucks
Registrations
YTD '14
YTD '15
155,334
163,925
Used Vehicle Registrations Move Higher This Year
d Vehicle Registrations Move Higher This Year
76,451
49.2%
50.8%
49
50
108,349
113,494
4.7%
69.8%
Minnesota Retail
Used Light
Vehicle Registrations
European
9,315
10,000
7.4%
6.0%
Year-to-date thru March
Minnesota Retail33,273
Used Light
Vehicle
Registrations
Japanese
35,338
6.2%
21.4%
% Change
Market Share
Registrations
Year-to-date
March
Korean
2.8%
'14 to '15 15.8%
YTD '14 YTD
'15
YTD 4,397
'14
YTDthru
'155,093
69
6
21
3
78,883
Used Vehicle Registrations Move Higher This Year
vehicle market up 5.5% in First Quarter of 2015 Detroit Three
Used vehicle
up 5.5%
in First
of 2015
As shown
on themarket
graph
below,
theQuarter
monthly
Below
is
a
list
of
key
trends
in
the
Minnesota
retail
rendsBelow
for isthe
state
newin the
andMinnesota
used retail
vehicle
a list
of key trends
used
used vehicle
market:
s a list
of
key
trends
the old
Minnesota
retail has
markets
(vehicles
six inyear
or newer)
vehicle
market:
hicle
market:
een very
similar
during
the
past
two
years.
Retail
used
light
truck
registrations
in the in
••Retail
usedcar
carand
and
light
truck
registrations
New vehicle
registrations
increased
2.6%
during
state
increased
5.5%
during
the
first
three
months
the state increased 5.5% during the first three
etail
used
and
light
truck
ofcar
2015
versus
aofversus
year
earlier.
months
of
2015
aregistrations
year(versus
earlier. ainyear
he
first
three
months
this
year
he
state
increased
5.5%
during
the
first threeused
arlier), •while
oldbelow,
or thenewer
As shown6 onyear
the graph
monthly trends
months of• 2015
versus
a
year
earlier.
As
shown
on4.6%.
the used
graph
below,
the(vehicles
monthly
for the
stateup
new
and
vehicle
markets
egistrations
were
% Change
Market Share
'14 to '15 YTD '14 YTD
5.5%
80,643
83,282
5.5%
5.6%
% Change
Registrations
155,334
163,925
5.5% Market Share
'14 to '15 YTD '14 YTD '15
YTD '14
YTD '15
76,451
80,643
5.5%
49.2%
49.2%
TOTALCars
163,925
5.5%
Source:155,334
IHS Automotive.
TOTAL
Light Trucks
78,883
83,282
5.6%
Cars
76,451
80,643
Detroit Three
108,349
113,494
Light Trucks
78,883
83,282
European
9,315
10,000
50.8%
5.5%
49.2%
4.7%
69.8%
5.6%
50.8%
7.4%
6.0%
50.8%
49.2%
69.2%
50.8%
6.1%
trends
statehasnew
used during
vehicle
six yearsfor
old the
or newer)
been and
very similar
33,273
35,338
6.2% 69.8%
21.4% 69.2%
21.6%
Detroit Japanese
Three
108,349
113,494
4.7%
% Change
in
Retail
New
and
Used
Vehicle
Markets
markets
(vehicles
six
year
old
or
newer)
has
s shown the
on past
the two
graph
below,
the monthly
Korean
4,397
5,093
15.8%
2.8%
3.1%
years.
New
vehicle
registrations
European
9,315
10,000
7.4%
6.0%
6.1%
The
used
vehicle
been
similar
during
themarket
past
two was
years.
ends 4foryear-old
the very
state
new
and
vehicle
2010
thru
2014,
YTD
’14
and
’15
(thru
March)
increased
2.6%
during
the used
first
three
months
of
Japanese
33,273
35,338
6.2%
21.4%
21.6%
elatively(vehicles
strong
early
this
year.
4newer)
year-old
used
New
vehicle
2.6%
during
markets
six registrations
year
old
orincreased
has
this year
(versus
a year
earlier),
while six-year-old
Korean Source: IHS
4,397
5,093
15.8%
2.8%
3.1%
Automotive.
30.0%
the
first
three
months
of
this
year
(versus
a
year
ehicle
share
of the
6registrations
year-old
or two
newer
market
or
newer
used
were
up 4.6%.
een
very
similar
during
the past
years.
earlier),
while 6in year
old orQuarter
newer used
ncreased
from
14.2%
the vehicle
First
of 25.0%
ew vehicle
registrations
increased
2.6% market
during
Source: IHS Automotive.
•registrations
The
four-year-old
used
was
were up
4.6%.
20.0%Source: IHS Automotive.
014
17.4%
this
year.
he
firsttothree
months
of this
(versus
a year used
relatively
strong
earlyyear
this year.
Four-year-old
% Change in Retail New and Used Vehicle Markets
arlier), •while
year
oldused
or vehicle
newer
used
vehicle46share
of the
six-year-old
or newer
market
%2010
Change
in Retail
Markets
The
year-old
market
was 15.0%
thru
2014,New
YTDand
’14Used
andVehicle
’15 (thru
March)
egistrations
were up
4.6%.
increased
from
14.2%
inthis
the
First Quarter
of 2014
Chevrolet
Silverado
was
the
best-selling
model
2010 thru 2014, YTD ’14 and ’15 (thru March)
relatively
strong
early
year.
4 year-old
used 10.0%
toamong
17.4%share
this6year.
30.0%
% Change in Retail New and Used Vehicle Markets
vehicle
of theold
6 year-old
or newer
market 5.0%
n the state
year
or newer
vehicles.
25.0%
he
4
year-old
used
vehicle
market
was
increased
from
14.2%
in
the
First
Quarter
of
Chevroletregistrations
Silverado was the
best-selling
model in
Chevrolet• Cruze
were
up sharply.
0.0% 2010 thru 2014, YTD ’14 and ’15 (thru March)
20.0%
2014
toearly
17.4%
this
year.4 year-old
elatively strong
this
year.
used
the state
among
six-year-old
or newer
vehicles.
-5.0%
30.0%
15.0%
ehicle share
of theCruze
6 year-old
or newer
Chevrolet
registrations
were upmarket
sharply.
Hyundai,
Mercedes,
Buick,
and
GMC
had
the
-10.0%
•
Chevrolet
Silverado
was
the
best-selling
model
ncreased•from
14.2%
in theBuick,
Firstand
Quarter
of the25.0% 10.0%
Hyundai,
Mercedes,
GMC had
iggest
gains
in year.
used
registrations
6
in thethis
state
among
6 year old or (vehicles
newer vehicles.
5.0%
014
to 17.4%
biggest gains in used registrations (vehicles six20.0%-15.0%
YTD '15 v
Chevrolet
Cruze
registrations
were
up
sharply.
ears old or
newer)
so
far
this
year.
0.0%
'10 to '11
'11 to '12
'12 to '13
'13 to '14
15.0%
years old or newer) so far this year.
'14
-5.0%
hevrolet Silverado was the best-selling model 10.0% New
27.9%
7.8%
11.6%
4.5%
2.6%
• Hyundai,
Buick, and GMC had the -10.0%
n the state
among 6Mercedes,
year old or
newer vehicles.
5.0%
biggest gains in used registrations (vehicles 6 -15.0%
Used
4.3%
0.0%
9.3%
-10.8%
5.5%
hevrolet Cruze registrations were up sharply.
0.0%
YTD '15 vs.
years old or newer) so far this year.
yundai, Mercedes, Buick, and GMC had the
iggest gains in used registrations (vehicles 6
ears old or newer) so far this year.
'10 to '11
'11 to '12
'12 to '13
'13 to '14
New
27.9%
7.8%
11.6%
4.5%
Used
4.3%
0.0%
9.3%
-10.8%
Source: IHS Automotive.
-5.0%
-10.0%
-15.0%
15000
New and Used Retail Registrations - Three Month Moving Average
(used only includes vehicles 6 years old or newer)
or newer
used
New
New
Mar-15
Feb-15
Jan-15
Mar-15
Dec-14
Jan-15
Feb-15
Dec-14
Nov-14
Oct-14
Nov-14
Sep-14
Oct-14
Aug-14
Sep-14
Jul-14
Aug-14
Jul-14
Jun-14
Jun-14
May-14
May-14
Apr-14
Apr-14
Mar-14
Mar-14
Feb-14
Feb-14
Jan-14
Jan-14
Dec-13
Nov-13
Oct-13
Nov-13
Dec-13
Oct-13
Sep-13
Sep-13
Aug-13
Aug-13
Jul-13
Jun-13
Apr-13
Jun-13
May-13
Jul-13
10000
Data Source: IHS Automotive.
5000
May-13
Mar-13
Apr-13
Feb-13
Mar-13
5000
0
5.5%
6 yr. old
or newer
6 yr. old used
10000
Jan-13
15000
Registrations
Minnesota
15000
20000
Feb-13
Registrations
25000
Jan-13
Registrations
20000
20000 0
2.6%
Minnesota New and Used Retail
Registrations
- Three0.0%
Month Moving9.3%
Average
Used
4.3%
Minnesota New and(used
Usedonly
Retail
Registrations
- Three
Month Moving Average-10.8%
includes vehicles 6 years old or newer)
(used only includes
vehicles
years old or newer)
Source:
IHS 6
Automotive.
25000
5000
25000
5.5%
YTD '15 vs.
'14
Source: IHS Automotive.
'10 to '11IHS Automotive.
'11 to '12
Source:
to '13
'13 to '14
Minnesota New and Used Retail Registrations - Three Month'12
Moving
Average
27.9%
7.8%or newer)
11.6%
4.5%
(used only includesNew
vehicles
6 years old
10000
'14
2.6%
6 yr. old
or newer
used
New
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Jul-14
Jun-14
May-14
Apr-14
Mar-14
Feb-14
Jan-14
Dec-13
Nov-13
Oct-13
Sep-13
Jul-13
Aug-13
Jun-13
May-13
Apr-13
Mar-13
28
Jan-13
0
Feb-13
Data
Source:
IHS Automotive.
Data Source:
IHS
Automotive.
www.mada.org
The accompanying pie chart shows market share by vehicle age for 6 year old or newer used vehicles. Three
year old vehicles
theshows
highestmarket
market share
share, by
at 21.7%.
usedorvehicle
by vehicleThree
age
accompanying
piehad
chart
vehicleThe
agetable
for 6shows
year old
newermarket
used vehicles.
during
the
first
three
months
of
2015
vs.
2014.
4
year-old
market
share
increased
3.2
points,
while
6
year-old
old vehicles had the highest market share, at 21.7%. The table shows used vehicle market by vehicle age
6.3BYpoints.
VEHICLE
SALES
AGEof 2015 vs. 2014. 4 year-old market share increased 3.2 points, while 6 year-old
g vehicle
the USED
firstshare
threefell
months
le share
fell 6.3
points.
Market
Share
for Six-Year-Old Vehicles Tumbled Early in 2015
Three-year-old vehicles accounted for 21.7% of six year old or newer market
The accompanying pie chart shows market share by vehicle age for six-year-old or newer used vehicles. Three-year-old vehicles had the
highest market share, at 21.7%. The table shows used vehicle market by vehicle age during the first three months of 2015 vs. 2014. FourMarket
Vehicle
Age 3.2
(vehicles
six years
old or vehicle
newer)share fell 6.3 points.
year-oldShare
marketby
share
increased
points, while
six-year-old
YTD 2015 thru March
Market
by Vehicle
Age (vehicles
years old
newer)
arket Share
byShare
Vehicle
Age (vehicles
sixsixyears
oldoror
newer)
YTD 2015 thru March
YTD 2015 thru March
10.5%
1 yr. old or newer
19.8%
Age
5 yrs. old
12.1%
2 yrs. old
18.4%
3 yrs. old
21.7%
4 yrs. old
17.4%
Source: IHS
IHS Automotive.
Source:
Automotive.
3 yrs. old
21.7%
2015
18.9%
19.8%
Change
0.9
Jan thru Mar
17.9%
2014
Jan thru Mar
18.4%
2015
1 yr. old or newer
18.9%
19.8%
2 yrs. old
17.9%
3 yrs. old
21.9%
4 yrs. old
14.2%
5 yrs. old
10.3%
12.1%
1.8
IHS Automotive.16.8%
6 yrs. Source:
old
10.5%
-6.3
2 yrs. old
Age
3 yrs. old
4 yrs. old
4 yrs. old
17.4%
2014
January thru March 2015 vs. Year Earlier
1 yr. old or newer
5 yrs. old
12.1%
2 yrs. old
18.4%
January thru March 2015 vs. Year Earlier
Used Vehicle Market Share
by Age
yrs. old or newer)
Jan thru(6Mar
Jan thru
Mar of Vehicle
6 yrs. old
10.5%
1 yr. old or newer
19.8% 6 yrs. old
Used Vehicle Market Share by Age of Vehicle (6 yrs. old or newer)
5 yrs. old
6 yrs. old
21.9%
14.2%
21.7%
17.4%
18.4%
0.5
Change
-0.2
0.9
3.2
0.5
10.3%
12.1%
1.8
16.8%
10.5%
-6.3
21.7%
17.4%
-0.2
3.2
Source: IHS Automotive.
Source: IHS Automotive.
ource: IHS Automotive.
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29
Chevy Silverado Stays on Top of State Market; Cruze Has Big Gain
The thick red bars on the graph below show unit registrations (bottom axis), and the thin blue bars show the
percent change (top axis). Silverado was the best-seller in the state, while registrations increased slightly
versus
a year
earlier.
TOP SELLING
USED
VEHICLECruze
MODELSand Sonata had the largest percentage increases.
Chevy Silverado Stays on Top of State Market; Cruze Has Big Gain
The thick redRegistrations
bars on the graph
below
unit registrations
(bottom
axis), and
the thin blue bars
change (top axis).
(YTD
’15 show
thru March)
and Percent
Change
in registrations
(YTDshow
‘15 the
vs.percent
YTD ‘14)
Silverado was the best-seller in the state,
while
registrations
increased
slightly
versus
a
year
earlier.
Cruze
and
Sonata
had the largest
for Top 20 Selling Models (6 years old or newer)
percentage increases.
Registrations (YTD ’15 thru March) and Percent Change in registrations (YTD ‘15 vs. YTD ‘14)
for Top 20 Selling Models (6 years old or newer)
Percent change in registrations (shown as thin blue bars)
-50%
0%
50%
100%
0
1500
3000
Chevrolet Silverado
Ford F Series
Chevrolet Impala
Ford Fusion
Ford Escape
Chevrolet Malibu
Chevrolet Equinox
Chevrolet Cruze
Toyota Camry
Chrysler Town & Country
Unit regs.
% change in regs.
Dodge Caravan
Chevrolet Traverse
Ford Focus
Ford Edge
GMC Sierra
Toyota Corolla
Dodge Ram
Toyota RAV4
GMC Acadia
Hyundai Sonata
-1500
Unit registrations (shown as wide red bars)
Source: IHS Automotive.
Source: IHS Automotive.
visit us online at
www.mada.org
30
www.mada.org
Buick, GMC, Cadillac, Chrysler, and Subaru were also up more than 10%
The graph below shows the percent change in retail used light vehicle registrations during the first three
months
of 2015
versus
the same period a year earlier for the top 30 selling brands in the state. Hyundai had
USED VEHICLE
BRAND
SCOREBOARD
the largest increase, up 26.5%.
Hyundai and Mercedes Post Large Increases
Buick, GMC, Cadillac, Chrysler, and Subaru were also up more than 10%
Percent
Change
in Minnesota
Light
Registrations
vehicles
old orthe
newer)
The graph
below shows
the percentRetail
changeUsed
in retail
usedVehicle
light vehicle
registrations (Only
during includes
the first three
months6ofyears
2015 versus
same
period a year earlier for the top 30 selling brands
in
the
state.
Hyundai
had
the
largest
increase,
up
26.5%.
YTD 2015 thru March vs. Year Earlier
Percent Change in Minnesota Retail Used Light Vehicle Registrations (only includes vehicles 6 years old or newer)
YTD 2015 thru March vs. Year Earlier
Hyundai
26.5%
Mercedes
22.3%
Buick
18.2%
GMC
15.1%
Cadillac
14.2%
Chrysler
12.1%
Subaru
10.3%
Jeep
9.8%
Nissan
9.4%
Dodge
8.8%
Kia
8.8%
Chevrolet
7.8%
Volkswagen
5.5%
Ford
2.8%
Lincoln
2.8%
Toyota
1.4%
Honda
0.8%
Mazda
-0.3%
BMW
Lexus
-20.0%
Source: IHS Automotive.
Source:
IHS Automotive.
www.mada.org
-7.0%
-12.2%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
31
Industry Spotlight
Bruce Davis .
You would not think bankers would make for interesting interviews. But
Bruce Davis, of BMO Harris, is not your normal banker. He is passionate
about his profession and believes in the power of banking to change lives. A
St. Paul kid, Bruce started banking before he was out of high school and has
never thought twice about his career choice. MADA was introduced to Bruce
when it discovered that over two decades of banking with US Bank meant
nothing to the impersonal conglomerate. Bruce sat down with
fellow St. Paul boy and MADA Executive Vice President Scott
Lambert over lunch to discuss banking and life’s opportunities.
I usually ask this at the end of the
interview, but I’m going to ask it now
because I think I know the answer. If you
could change your life and do any job,
what would you do?
Banking
That’s what I thought. Why banking?
What does that mean?
It was a place for commercial entities to park
before they became bankable again.
Sounds risky.
It was a bunch of high-credit risk companies,
but if you manage the risk they could be
rehabilitated.
Banking is a tool to help people achieve their
dreams. There’s nothing more exciting than
helping people achieve what they want to
achieve.
How’d that work out?
When did this start for you?
How’d you end up on the car side of
banking.
I was in a bookkeeping class in high school
with four other kids when a lady came in and
asked if anyone wanted a part time job in a
local bank. Three of the kids already had jobs
and my friend looked at me and said, “Why
don’t you take it, I can always get a job with
my Dad.” Next thing I knew I was working in
the mailroom of Liberty State Bank on Selby
and Snelling.
Did you take a break during College?
Not really. I went to St. Cloud State but always
had a bank job as a teller or intern.
Did you go back to Liberty after
graduation?
No, my boss and mentor Tim Macke, the
President of Liberty, thought I’d do better
in a bigger bank where more training was
available. So I went to First Security State
Bank in St. Paul, where I did a little bit of
everything including personal banking,
compliance, and commercial lending.
Eventually, I was the Sales Manager for three
banks.
So take me through the steps that
brought you to BMO.
I was with First Security from 1978 to 1987
then moved to Commercial State Bank for 10
years. Then during the S&L crisis I started an
asset-based loan company.
32
VP Relationship
Manager
Dealership Finance
BMO Harris
The company did very well and filled a niche
during that difficult time. But I basically
worked myself out of a job.
In the early 2000’s, I was at Norwest doing
dealer finance and was convinced to work for
the Walser Group.
How did the Walser’s treat you?
I loved it. Paul was very fair to me and gave
me lots of opportunities. I managed their
commercial leasing operations and started
their fleet ordering program. It was a terrific
experience.
But mainstream banking called you
back.
It did. I went back to work for the same people
at Norwest except now it was Wells Fargo. In
2012 I moved to BMO Harris. It seemed to fit
my style best.
How’s that?
I felt that I could better serve dealership
customers as they were accustomed to. The
BMO culture is very customer driven, very
community oriented.
This explains why we moved our banking
to BMO.
Yeah, we’re a full-service, full-spectrum
bank that provides floorplan, real estate and
acquisition financing for new car dealers.
In fact, we’re one of the largest non-captive
providers of floorplans in the North America.
You’ve been a civic leader as well.
I’m a former chair of the Midway Chamber of
Commerce and chaired the University Avenue
Corridor Light Rail Task Force for the Ramsey
County Rail Authority. We first recommended
that the line not be built, and if it were, it
should be built along the highway, not down
University Avenue.
What happened?
At the time, the report was accepted, but
eight years later the pressure for a rail line
was intense and our recommendations were
ignored.
What would people who know you be
surprised to learn about you?
I’ve completed ten in-line skating marathons.
So what’s a vacation for you, do you visit
other banks?
No, when I vacation I like to checkout and
become as unavailable as I can. We’ve gone
rafting and taken Alaskan cruises. That sort
of thing.
I can’t imagine you on vacation.
I like to get away with my family, but I also
like to get back to my customers.
www.mada.org
©2014 CliftonLarsonAllen LLP
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Tune up your tax plan with professionals
who aren’t afraid to get their hands dirty.
Audit
Tax
Consulting
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Outsourcing
Wealth Advisory
Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor.
612-376-4500
33
CLAconnect.com/dealerships
DEALERSHIP SHOWCASE
EDEN PRAIRIE NISSAN
Deep in the heart of Eden Prairie, Minnesota, an old
building with a great big parking lot stood empty for
over three years. For a while, it was being used by
Eden Prairie’s finest, as a tactical firing range. It stood
littered with nine millimeter casings in what looked
like a scene out of the latest Hollywood blockbuster
movie rather than a building located in
suburban Minnesota. Fast forward to July,
2014, and the building was selected as
the site for the newest Nissan dealership
in the Minneapolis metropolitan area.
Renovations began at 12790 Plaza Drive in
Eden Prairie in August, 2014, and an army
of construction workers began removing
any evidence the Eden Prairie police
department may have left behind. The
building has been transformed into a hightech, state-of-the-art automotive facility.
When you first pull into the parking lot, the
first thing you notice (beyond the immense selection
of new and preowned vehicles) is
the futuristic allglass façade that
warmly invites you
into the show floor.
You continue into
the service drive
and observe its
34
simplistic, one-lane
design eliminates any
confusion as to where
you need to go with
your vehicle. With
high-speed overhead doors at both the entrance and
the exit, it’s easy to see that efficiency was
the motivation behind the design.
Once inside the store, there is no shortage
of amenities to delight the senses. The
fluorescent cloud lighting systems draw
your eyes to the 1000-gallon aquarium full
of colorful fish. The enormous customer
lounge boasts four private work stations
equipped with 32-inch LED televisions,
which allow the user to watch over 600
channels or convert the screen into a
web browser with a click of a button. A
wraparound, high-top bar surrounds a
soft comfortable seating area that has an unobstructed
view of the 60-inch flat screen TV mounted on the wall.
An expansive line of snacks and refreshments serve
as inviting morsels of “thank you very much” to their
customers.
The all new Eden Prairie Nissan is a bastion of
technological amenities and comforting beauty that
reflects the dedication of the owners and expresses
their commitment to the Eden Prairie community. They
are very excited to call it their new home.
www.mada.org
Ready to
With more consumers buying autos now is the time
to turn to Star Tribune – Minnesota’s #1 source for
reaching quality car buyers ready to take action.
In print and online, we reach 65% of metro adults.
To reach the active car buyer we offer more options
to drive more car buyers into your showroom.
Turbocharge your advertising today.
Call Steve Engelhart at 612-673-4950
or Tim Haley at 612-673-7026.
3254104/10/14
buy.
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