Practice Success

VOLUME 11
THE PROFESSIONAL NEWSPAPER DEDICATED TO YOUR SUCCESS
Generate wordof-mouth
referrals like
never before.
Learn how:
Page 1
Practice Success
today
NUMBER 2
Flood your
office with new
patients now!
Page 4
Practice
“It saved my life and helped my
Success News patient’s in ways I didn’t know
Discover how you can
receive proven successful
advertisements to attract new
patients for FREE! Page 2.
was possible.”
Learn how the NuLean system helped boom Dr. Jim Owen’s
practice and how it can do the same for yours.
By James Owens, D.C.
Learn how one doctor beat
bad economic times and
insurance cutbacks and
flourished like never before!
Page 2.
Dr. James Owens reveals the
secret “formula” he used to
transform his body and boom
his practice. Page 1.
Learn the little-known secret
top chiropractic practices
share that accounts for much of
their success. Page 1.
Learn how one chiropractor
made a successful transition
to a nutrition based practice.
Page 3.
Want a surefire way to fire up
your referrals?
See page 4.
I’d been a chiropractor for more
than thirty-five years, and I felt like
a hypocrite.
You don’t know me, yet we are in the
same profession and share many of the
same ideals. We are in the life-enhancing
business of removing interference from
people’s bodies—interference that
hinders the body’s ability to heal itself.
It is for this reason that I felt compelled
to write my story. I recently discovered
something that not only helped boost
my practice, it boosted the health and
well-being of patients in ways that I had
never dreamt possible. What I found
also may have saved my life.
I’m not exaggerating when I say
that I feel...
It would be a crime against
my profession not to pass my
discovery on to my colleagues.
If you are interested in increasing
your new patients and, at the same
time reversing the downward health
of patients in ways you never have
before, then this might be the most
important article you ever read.
Less than a year ago I felt like a hypocrite
as a doctor because I was an overweight
diabetic who suffered from chronic low
energy. Was I really qualified to “preach”
to my patients about health when I was in
such poor health myself?
I truly hope you are fit and in good
health. Regardless, I’m sure you see
plenty of patients that are not in good
Dr. Ownes put more than 100 patients through the NuLean
program with stellar results.
health. Perhaps many are overweight, or
have high blood pressure or high blood
sugar levels (like I did). Whatever their
physical conditions, what I’m about to
say will help you transform their lives.
My blood sugar levels were
routinely at 210. I was on prescription
medication and my doctor told me that
if the levels didn’t come down I may
have to have regular insulin shots.
I had to change my eating habits and
lose weight or else.
I tried everything, including programs
such as Nutrisystem and Weight Watchers.
Even when I lost weight, I felt miserable
doing these regimens: starved for food,
low energy, bored and constantly craving
sugars and carbs. In addition...
The weight always came back!
I came to realize that dieting
alone wasn’t the answer. There was
interference in my body that was
making me fat and ruining my health,
and it wasn’t nerve interference. It
was TOXIC INTERFERENCE.
I discovered that toxins play a
major role in weight gain along with
hundreds of other “diseases.”
Here’s the part you’ll be most
interested in...
Right about this time I saw an ad for
a weight-loss program that was sold
exclusively to doctors. It promised
gentle detoxification as well as quick
and permanent weight-loss. After trying
Continued on page 3
The great practice building secret
they’ve kept hidden from you
By Jim Valko, CEO of Nulean, Inc.
E
CALL 800-948-5307
veryone
s e e m s
to
be
an
expert on the
subject
of
success these
days... yet few
achieve it.
I believe the
best way to
achieve success is to study those who
have achieved it. If you want to direct
movies, study what Spielberg does.
If you want to build a flourishing
practice, study the chiropractors who
have done so.
Not long ago, I had the opportunity to
do just that—to study some of the most
successful chiropractors in the world
and ask them what they had done to
achieve record breaking numbers in
terms of new patients and office visits.
I interviewed chiropractors that were
seeing from 300 to 800 visits a week,
some of which were getting 20 to 40 new
patients a week. The survey was done at
a time of economic devastation, when
many chiropractors were struggling
to stay in business. Yet, the group of
doctors I surveyed were flourishing in
practice. What was their secret?
I learned that these successful
doctors where doing what many
businesses had done in the past
to achieve success during poor
economic times.
DIVERSITY IS THE KEY
When the Great Depression hit in
the 1930’s many businesses failed.
What you may not know, however,
is that other businesses began to
flourish like never before—not only
in spite of the Great Depression, but
because of it.
Many of the businesses that
expanded during the Depression
did so because they had diversified.
When bad economic times hit, they
didn’t keep doing “businesses as
usual.” They ventured out into new,
larger markets, delivering service
and selling new products in markets
they had not previously sold to.
Procter and Gamble is an example.
While stockholders insisted that
they cut back advertising, P & G
increased their advertising into
markets they had previously not
penetrated. Sales skyrocketed and
today they are one of the most
profitable companies in the world.
What does all this have to do with
you, the chiropractor?
“The successful
chiropractors with big
numbers had achieved the
bulk of their success by
diversifying.”
The successful chiropractors I
interviewed had achieved the bulk
of their success by diversifying.
They expanded the services and
products they offered into new,
larger markets. In fact, they delved
into the biggest health market in
existence: the weight-loss market.
Continued on page 2
The Single Greatest Practice Building Secret
Continued from Page 1.
ATTRACTING NEW PATIENTS
IS LIKE ‘SHOOTING FISH IN A
BARREL’
One of the doctors I interviewed
even went so far as to say that
attracting weight-loss new patients
was like “shooting fish in a barrel.”
The statement rings true because
70% of Americans are overweight.
They’re everywhere!
By interviewing these successful
doctors, I learned that the “fat
market” can offer the proverbial
“holy grail,” in terms of practice
expansion. And this lucrative market
is only getting bigger.
A health “report card” published by
the Robert Wood Johnson Foundation
and the Trust for America’s Health
has predicted that half of all American
adults will be obese by 2030. We’re
not talking about people being just
overweight, we’re talking OBESE.
The report also predicts obesityrelated illness will raise national
health care costs by $48 billion
annually over the next two decades
by adding another 7.9 million
new cases of diabetes, 5 million
cases of chronic heart disease and
stroke, and 400,000 cancer cases
– all courtesy of Americans’ everexpanding waistlines.
Practice expansion aside, how can
any health practitioner ignore these
statistics? In my opinion, not treating
overweight patients is doing people a
great disservice.
Back to practice expansion...
A TRUE SUCCESS STORY TO
EMULATE
Not long ago, Dr. Alsahli’s practice
(Houston, TX) was hit hard by the
faltering economy and insurance
cutbacks. With six children and
another one on the way, he couldn’t
afford to be an innocent victim. He
noticed that seven out of ten people
who passed by his practice each day
were overweight and decided he was
going to offer those people a solution
for their weight problem.
Dr. Alsahli’s first challenge was to
find a weight-loss product that worked,
one he could feel confident offering
his patients. Easier said than done.
Being overweight himself, Dr. Alsahli
tried several weight-loss products
and methods on the market, but
achieved little success—even with the
“professional” weight-loss products.
Then one day Dr. Alsahli saw an ad
for a professional-only weight-loss
cleanse. He ordered it for himself
and was quickly blown away by the
results. Within three months he had
lost over 40 lbs and felt better than
he had in years.
Dr. Alsahli quickly diversified.
He started promoting that he had
the solution for weight-loss. Within
a few short months his practice
was overflowing with weight-loss
patients. They came in to lose pounds,
but about half of these new patients
also accepted chiropractic care. Why?
Because these overweight people had
structural and other health issues that
needed treatment.
Dr. Alsahli was so successful
treating weight-loss that he actually
changed the name of his practice to
Image Weight-loss Center. Today, Dr.
Alsahli has expanded to six practices.
He credits his success to tapping into
the lucrative weight-loss market.
MY CONFESSION
There is something else you should
know.. Not everything was positive
concerning many of those successful
chiropractors I had interviewed.
Many weren’t happy with the weightloss program they were offering
patients because it was a multi-level
marketing weight-loss program. The
doctors secretly told me they thought
it was unprofessional. Yet... they
were seeing twice as many people as didn’t just offer the best weight-loss
they normally would, so it was easy system in the world, I also offered
to justify.
a MARKETING SYSTEM that
So I got to thinking... What if there chiropractors could use to attract
was a truly superior professional-only new patients by the truck load. And I
weight-loss program on the market, made it available for free.
that wasn’t multi-level marketing,
Doctors who use NuLean in their
and it offered a marketing blueprint practice receive the following
to assure the success of chiropractors innovative and proven marketing
who followed it? Would that be tools for FREE:
something that doctors would want?
‰‰ Proven
camera-ready
ads,
I made a decision.
I hired a team of top
notch
nutritionists
“Americans are vain. You
to formulate a new,
might even say that many
superior
(nonMLM)
weight-loss
care more about their
cleanse called the
looks than their health.
NuLean Total Body
Transformation
The truth is that people
We i g h t - l o s s / D e t o x
want to look good and
System.
If
you
haven’t
feel good. The NuLean
guessed it by now,
Weight-loss/Detox system
Dr. Alsahli uses the
achieves just that. People
NuLean system in his
six practices.
lose weight and regain
Over the past seven
their health.”
years, tens of thousands
of people have done the
NuLean program with
sensational results (www.nulean.com)
postcards, radio ads and letters
and multiple scores of chiropractors
to attract new patients.
have improved their businesses and
‰‰ A Marketing Blueprint that
reaped the rewards of improving
reveals over 20 proven and
people’s
lives
through
proper
powerful ways to attract new
detoxification and weight-loss. (Visit
patients in need of weight-loss.
www.newpatientsuccess.com)
‰‰ Access to unlimited phone
consultations to help you
WHAT DOES A SUPERIOR
achieve new patient success.
WEIGHT-LOSS PRODUCT LOOK
‰‰ A
proven,
easy-to-follow
LIKE?
referral system.
lose weight.
‰‰ A DVD with stellar testimonials
that you can play in your
office, which piques people’s
interest in losing weight and
regaining their health. ‰‰ Letters to send your inactive
patients, to get them to come back
into your office to lose weight.
‰‰ Plus much more!
PEOPLE CARE MORE ABOUT
THEIR LOOKS THAN ABOUT
THEIR HEALTH
Twenty years ago dentists began
to enjoy a tremendous surge in
business. Why? Teeth whitening
technology came into existence.
People flocked to dental offices to
get their teeth whitened.
Americans are vain. You might even
say that many care more about their
looks then their health. The truth is
that people want to look good and
feel good. The NuLean Weight-loss/
Detox system achieves just that.
People lose weight and regain their
health. (see the Medical Study at
www.nulean.com).
When people lose weight with
NuLean they become walking
billboards for your practice.
In my opinion, to not offer a quality
weight-loss system to patients is to
not mine the gold that’s right in your
own front yard.
Of course I feel that the NuLean
system is the best one to offer patients,
but, regardless of what weight-loss
system you choose, please help
people lose weight. It’s good for your
practice, and it’s good for mankind.
Doctors who use NuLean in their practice receive innovative and proven marketing tools for
FREE (see the “Greatest Practice... Secret” article on page 2)
Here are five reasons Dr. Alsahli (and
thousands of other chiropractors) offer
NuLean to their patients:
1. NuLean detoxifies the body
naturally.
2. NuLean promotes alkalinity in
the body.
3. NuLean programs the person
to eat natural, healthy food
(rather than get them hooked on
processed foods that come with
many weight-loss programs.)
4. NuLean “reprograms” the body
drastically cutting carb and sugar
cravings. When this happens the
pounds don’t pile back on after
people lose weight.
5. NuLean gets fast results and
it’s affordable.
RECEIVE
A
FREE
MARKETING SYSTEM TO
BOOST YOUR NEW PATIENTS
There
is
another
reason
chiropractors
love
NuLean.
When I started the company I
‰‰ Posters and broachers to display
in your office.
‰‰ A time-tested system to attract
new patients through health
screenings and lectures.
‰‰ How to get into corporations
and offer all their employees a
chance to come to your office to
For more information on how you
can get started with NuLean and
receive your FREE Marketing
Blueprint call 800-948-5307.
“I lost 39 lbs with Nulean. I’m not hungry. My energy is up and my health
has improved. I am an insulin-dependent diabetic. I have decreased my
insulin levels by 10% and my sugar levels have improved. I also have a very
bad arthritic right hip. Previously, I had a problem sitting or driving more
than 30 minutes at a time, after doing the NuLean cleanse I took two 6
hour car trips with no trouble at all! I am also seeing great results with my
patients that do NuLean. ”
—James Beebe, D.C., New Jersey
For more information about how NuLean can help you
call 800-948-5307
Referrals are automatic
Continued from Page 1. Transformation Program. And boy, did
it ever transform my body.
so many programs that failed I was, of
But I’m just one person. I think the
course, skeptical. But I was also desperate. question you are most interested in
I tried the program and this is what is; does NuLean produce the same
happened: To my utter amazement and “miracles” with other people? It’s the
relief, I lost 15 pounds the very first week. right question. Here’s what I found...
My carb and sugar cravings disappeared
Using some of the free marketing tools
and I instantly started feeling better. I received with my first order of NuLean
Sixteen weeks later I was 62 pounds products, I immediately started attracting
lighter. My energy and well-being were new patients in need of weight-loss.
out the roof. The weight has effortlessly
As of this date, I have put
stayed off for 5 months now and I feel
more than 100 patients
like a man in his 20s again (I’m 65).
through the NuLean
program with stellar results.
I found the average weight-loss per person
to be 7 pounds in the first week, and because
of the alkalizing and detoxification aspect
of NuLean I have routinely witnessed
people’s energy levels soar, their skin get
brighter and their eyes clearer. And there’s
one more important aspect I’ve found with
people who have done NuLean...
Their adjustments hold better!
Dr. Owens lost 62 pounds
with NuLean.
And what of my screaming high blood
sugar level? It’s dropped 100 points and
is now stabilized to the 95-100 range.
To top it off, I’m off of medication!
It’s called the NuLean Total Body
It only makes sense doesn’t it? When
people alkalize and detoxify their bodies, and
they lose weight, their inflammation reduces
so, of course, their adjustments hold better.
I’m so delighted. After all these years
in practice, with the help of NuLean I’m
seeing the chiropractic results I’d dreamt
of when I was in chiropractic school.
Listen, I want you to know that I’m not
getting paid anything for this article. I told
the people at NuLean about my success
and they asked if I wouldn’t mind sharing
my story with other doctors. I told them
not only would I not mind, I’d love to.
The final question you are probably asking
yourself is whether the NuLean program is
easy to implement in your practice. I had
Now is the time to act. Here’s why...
Spring time is right around the corner.
There’s actually another name for this
time of year, business people call it
“Weight-loss Season.” People want
to lose weight before they put on their
spring shorts and summer bathing suits.
While it will be business as usual for
most chiropractors I’ll be attracting new
patients in need of weight-loss. And lots
of them. Many of these people will also
need adjustments. Which I’ll be more
than glad to provide.
You really might want to consider giving the NuLean weight-loss/detoxification products a try in your practice. They
FREE MARKETING TOOLS are all-natural and they work to detoxify
and alkalize the body so that when peowith your first minimum
ple are done with the program they truly
order of NuLean
have a transformed body. They’ll crave
As I briefly mentioned, when you place
good food instead of the junk.
your first minimum order of NuLean
The NuLean products are FDA
products you receive an arsenal of free
certified and have plenty of scientific
marketing tools. This includes:
medical studies to prove
their efficacy, which
you can view at www.
“I have put more than 100 nulean.com.
70% of Americans are
patients through the NuLean overweight.
The market
program with stellar results.” is so big and people
are so much in need of
a real solution that I
Free consulting to get you started
believe it would be a terrible waste not
attracting new patients,
to get these people into your office as
● Radio and print advertisements,
new patients, especially when you can
offer them something as life-changing
● DVDs to play in your office,
as NuLean.
● Brochures and posters
For more information on how you can
● A Marketing Blueprint with over 20 get started with NuLean and receive
proven procedures to attract new patients. your FREE Marketing Blueprint call
800-948-5307.
● And tons more.
the same concern. I’m a chiropractor not
someone who just specializes in weightloss. And truthfully, if NuLean only
accomplished weight-loss I might not be so
fanatical about it. But it does so much more.
70% of Americans are overweight
but 100% of people are toxic. It’s an
epidemic. It’s so easy to get people to
do the program. So easy! And once they
get on the program the products do the
rest. There’s not a lot of management.
So the answer is “yes,” NuLean is
dead simple to implement in your
practice. The people at NuLean even
offer free consulting to get you started
and make sure you are a success.
“I lost 35 pounds with NuLean and my wife, Sherry,
lost 45 pounds. We both feel fantastic. Our patients
also love NuLean!”
A
fter thirty years in practice,
Dr. Dan Champagne of South
Hadley, MA, decided he was going
to diversify by adding a stronger
nutritional base to his operation,
which included weight-loss and
detoxification. It’s a decision that
caused him to branch out and reach
more people. Dr. Champagne has a
retail store that offers Nulean and Pure
Pharmaceutical Grade Nutritional
Supplements with Green Cleaning
and Personal Care Products. Dr.
Champagne offers NuLean to his
patients. He explains why.
PRACTICE SUCCESS: Why do you
recommend the NuLean weight-loss/
detox system to your patients?
Dr. Dan Champagne: We all know that
excess pounds contribute to heart disease,
cancer and diabetes, not to mention the
added extra pressure it puts on the joints
and the spine. In addition, in this day and
age people are toxic from the foods they
eat and all the acidity in their bodies.
It’s because of these sad facts that I
recommend NuLean to my patients.
NuLean not only instigates fast and safe
weight loss, it detoxifies and promotes
alkalinity in the body. My goal is to put
my patients in the best possible health.
The NuLean system offers an effective,
profitable way to achieve that goal, along
with chiropractic adjustments.
PRACTICE SUCCESS: Have you
tried other weight-loss systems?
Dr. Champagne: I’ve been investigating
weight-loss products for thirty years. I’ve
tried many and I find NuLean to be the best.
Some of the others my wife and I have tried
were Hydroxycut, Relacore, and Slim Fast.
PRACTICE SUCCESS: What exactly
is it about NuLean?
Dr. Champagne: NuLean doesn’t
just cause a person to lose weight and
detoxify. It promotes an alkaline body as
well as clean, natural eating habits that
continue long after the diet is done. Many
other weight-loss methods use processed
foods that are filled with preservatives.
Even if a person loses weight, this isn’t
good for them. NuLean cleanses the very
toxins out of the body that many other
weight-loss products put into the body.
PRACTICE SUCCESS: What has been
your personal experience with NuLean?
Dr. Champagne: Before I recommend
any product to my patients I always try
it myself first. I lost 35 pounds with
“I believe the key to a flourishing practice is diversification.
Making NuLean available to my patients is a great way to
generate income above and beyond the chiropractic care I
deliver. NuLean sales add stability to the practice and help
generate new patients. Most importantly, I’m helping people in
ways that I never did before.”
—Bruce Weary, D.C., Prescott, AZ
For more information about how NuLean can help you call
800-948-5307
NuLean and my wife, Sherrie, lost 50
pounds and dropped four pant sizes. She
is back to the same size she was when I
married her 28 years ago. In addition, we
both feel fantastic. We follow the NuLean
alkaline diet strictly during the week and
have a cheat day on the weekend. With
all the found energy we go to the gym
together six days a week.
PRACTICE
SUCCESS:
How
important is it that NuLean is backed
by medical studies?
Dr. Champagne: It’s very easy to make
claims about a product; but when it’s
backed by a medical study that shows
not only weight-loss but improvements
in the blood, well, that says a lot to me.
It says the makers of NuLean are not
only telling the truth, they are backing
it up with science. Most important to
me, however, is our experience with
NuLean. People routinely lose weight
and regain their health. The proof is
right in front of us each day.
PRACTICE SUCCESS: Has NuLean
helped you build your practice?
Dr. Champagne: When I discovered
NuLean I decided I was going to branch
out and start recommending nutrition,
big time. We expanded our office space
so that we were more visible to the
public, and we started promoting that we
had the solution for weight-loss. People
respond to the message. Our business is
growing as a result.
For more information on how you can
get started with NuLean and receive
your FREE Marketing Blueprint call
800-948-5307.
Dan Champagne, D.C. finally
found a weight-loss system
he could trust with NuLean.
“I lost 20 pounds with NuLean and then began offering it
in my practice. Immediately people started flocking to me
wanting to lose weight. My profits started going out the roof.
After 11 years as a chiropractor I can say it’s the best thing
that I’ve ever done in practice.”
— Edward Desjarlais, D.C., North Carolina
For more information about how NuLean can help you
call 800-948-5307
Will these happy
patients refer?
You bet they will!
Here’s why...
N
uLean makes people look better. Their friends notice.
That’s why doctors who use NuLean in their practice get
more referrals. NuLean is the number one all-natural, doctor
recommended weight-loss cleanse. The life-enhancing nutrients in
the NuLean formulation offer patients exactly what they want: fast,
healthy, and lasting weight-loss––supported by gentle detoxification.
NuLean is backed by a Clinical Study in which the average person
lost 7-1/2 pounds in the first week, as well as gaining substantial
improvements in health, as supported by blood tests. But if that
isn’t enough, the makers of NuLean also offer doctors a “Marketing
Blueprint”consisting of proven procedures to help them tap into
the largest health market in America, the weight-loss market. All
these make NuLean the most sought-after, best, all natural, doctor
recommended weight-loss cleanse in the world.
Practice Expansion
The formula for success is simple: Tap into the largest market of
people in desperate need of a health solution, and offer them
a superior product that quickly and effectively handles their
problem by addressing the cause of it. Not only does NuLean
“handle” the problem of weight-loss, the makers of NuLean also
provide the marketing tools to help you tap into the lucrative
weight-loss market. In addition to free materials. You will have
the opportunity to attend a seminar that teaches a turn-key method
of booming your practice by offering NuLean to people in your
community. Your expansion is all but guaranteed.
Unlimited Word-of-Mouth
Advertising is just too expensive. The only way to create a
flourishing/profitable practice is through referrals. Seeing is
believing. And when the pounds fall off your patients, their family
and friends will demand to know how they did it. Your patients will
become your ambassadors. Word-of-mouth for your practice will
spread like wildfire in your community. Give people NuLean and
watch your referrals grow!
Additional Profit Center
In today’s economy having an extra profit center in your practice
is not only a good idea, it’s a necessity. Last year Americans spent
40 billion dollars on weight-loss products. Offering NuLean to new,
existing and past patients can create an avalanche of additional profit
for you. People are going to spend money on weight-loss anyway.
Why not give them something that actually works and improves their
health. Give them NuLean and enjoy the additional profits!
Superior Results
It’s rare to find any natural product that’s backed by actual scientific
proof of efficacy. But NuLean is all about science. A University
Study showed the average person who did it lost 7-1/2 pounds
in the first week of doing NuLean, and had substantial
improvements in their blood. Tens of thousands of patients have
lost weight with NuLean. But don’t take our word for it. Do your
own test. Try it and see the results for yourself.
Superior Ingredients
The NuLean formulation is a 100% natural, proprietary blend
of essential ingredients for advanced nutritional support. When
taken as prescribed, along with exercise and dietary changes, the
NuLean formulation goes to work in the body to unlock the toxins
that have been causing inflammation and weight-gain. The pounds
fall off and people immediately feel more energetic and healthier.
See a complete list of ingredients at www.nulean.com/ingredients.
Free Marketing Tools & Support
With the purchase of just three NuLean Weight-loss kits or more,
you will receive, for free, a Blue-print for practice success. The
NuLean Marketing Blueprint consists of 24 proven procedures for
attracting weight-loss new patients week after week, month after
month, and year after year. Why wouldn’t we give you the tools to
succeed? After all, your success is our success!
For more information on how you can get started with NuLean
and receive your FREE Marketing Blueprint
call 800-948-5307.
Copyright © 2007-2011 NuLean Inc. All Rights Reserved. NuLean® is a registered trade mark. No statements on this newsletter have been evaluated by the Food and Drug Administration. No products on this newsletter are intended to
diagnose, treat, cure or prevent any disease.