18th Green VIP Hospitality Tent Sponsorship

TOURNAMENT OVERVIEW
The 2014 Celebrity Championship hosted by Marshall Faulk will take place May 15th – 18th at La Costa
Resort and Spa. The tournament will consist of two days of Celeb-Am golf, nightly parties, VIP Hospitality
and a celebrity only competition where the golfers will compete for a purse of $100,000 and the Celebrity
Championship trophy. The tournament features 50 of the best celebrity golfers, including defending
champion Mark Mulder, Ray Romano, Jerry Rice, Marcus Allen, Trent Dilfer, Bruce Jenner, Trevor Hoffman,
Tony Romo, Rollie Fingers, Joe Morgan, Mario Lemieux, Grant Fuhr, Rick Rhoden and many others. All the
action will be televised throughout Southern California on Fox Sports San Diego and Fox Sports West.
Average attendance ranges from 15,000 – 20,000 spectators.
Known as a first-class venue for entertaining key producers and clients and a valuable branding opportunity,
the Celebrity Championship is also one of San Diego’s longest running community events. Since its inception in
1999, the Celebrity Championship has raised more than $1.3 million on behalf of numerous San Diego-based
charities. At the 2013 event, over $125,000 was raised for the Junior Seau Foundation and Marshall Faulk
Foundation.
This year, charitable proceeds will again be donated to The Junior Seau Foundation and The Marshall Faulk
Foundation to continue the work each does with under-privileged youth in San Diego.
Junior Seau Foundation
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To educate and empower young people through the support of child abuse prevention, drug
and alcohol awareness, recreational opportunities, anti-juvenile delinquency efforts and
complimentary educational programs.
Marshall Faulk Foundation
The Marshall Faulk Foundation is dedicated to improving the quality of life for San Diego youth
by increasing opportunities for them to lead healthy, fulfilling lives.
By building corporate partnerships within the community, we are able to provide financial
assistance to projects focusing primarily on sports development and education. Through our
efforts we are able to touch the lives of children in Southern California in a positive way,
encouraging them to become the leaders of tomorrow.
TOURNAMENT COURSE
La Costa Resort and Spa will be the host location for the 2014 Celebrity Championship.
Golfers will play La Costa’s signature Champions Course. Situated among 400 acres of
lush, garden landscape, the cozy guestrooms, spacious suites and villas of this newly
renovated Carlsbad gem accommodates every modern comfort today’s discriminating
traveler desires. Everything, from crisp bed linens and a signature line of personal care and
bath products, to a host of modern high-tech amenities including large flat-screen TVs and
high-speed internet access, is readily available for you to experience and enjoy. But
perhaps best of all, these deluxe accommodations are all located just steps away from the
world-class golf, tennis, dining and spa that can only be found at this premier Southern
California resort.
TOURNAMENT SCHEDULE
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Thursday, May 15th, 2014
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Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors
d’oeuvres, hosted bars, live entertainment plus silent and live auctions to kick off the 15th annual event – 7pm
Friday, May 16th, 2014
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1st Round Celeb-Am Tournament – Tee times from 6:36am to 2pm
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Kids Golf Clinic: 50 lucky children will learn fundamental golf skills from their favorite celebrity golfers and sports
heroes
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Wounded Warriors: Twenty Wounded Warriors will spend the day in the VIP Tent
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Poolside Cocktail Party: Approximately 250 people and 50 celebrities attend this quaint party by the pool with
hosted heavy hors d’oeuvres, hosted bar and live entertainment – 7pm
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Celebrity Poker Championship: Over 200 attendees testing their Texas Hold ‘Em skills against a dozen of the cagiest
celebrities. Includes Hosted food, Hosted bar and great prizes – 8:30pm
Saturday, May 17th, 2014
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Final Round Celeb-Am Tournament and 1st Round of Celebrity Championship – Tee times from 6:36am to 2pm
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Champions Dinner: Approximately 1,000 people will join over 50 celebrities for a lively evening of catered food,
hosted bars, live entertainment as well as silent and live auctions – 7pm
Sunday, May 18th, 2014
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Final Round Celebrity Championship (celebrities only) – Tee times from 8am to noon
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Military Appreciation Day: Over 2,000 members of the military and their families receive free
admission, lunch and bounce houses for the kids plus a chance to meet their favorite celebrities
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Charity and Winner’s Check presentations on 18th Green upon conclusion of play
Daily:
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18th Green VIP Hospitality Tent: Located conveniently behind the 18th Green, a private viewing area
for approximately 1,000 guests each day. VIP guests will enjoy hosted food, drinks and celebrity
meet and greets throughout the weekend – 6:30am to 5pm
Mark Mulder – 2013 Champion
SPONSORSHIP OVERVIEW
Celebrity Championship to provide:
18th Green VIP Hospitality Tent Sponsorship
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Naming Rights to the 18th Green VIP Hospitality Tent
 Sponsor 18th Green VIP Hospitality Tent
 Construction of a 30x30 hospitality tent on the 18th Green
including bar and furniture
 Sponsor Logo prominently displayed on the Tent (Tent will
receive guaranteed TV coverage)
 Merrill Lynch’s Logo on all Hospitality Credentials
 Sponsor Logo on all Signage in and adjacent to the 18th
Green VIP Hospitality Tent
 All Tournament sponsors and celebrities have access
50 Daily Passes to the 18th Green VIP Hospitality Tent
 50 passes on Friday, May 16
 50 passes on Saturday, May 17
 50 Final Round passes on Sunday, May 18
 Private 18th Green seating
 Hosted Bar
 Hosted breakfast, lunch and snacks
 Tent open 6:30am – 5:30 pm Friday-Sunday
 Great Networking, Entertaining and Branding Environment
Ray Romano at the 18th Green VIP Tent
Left: Private
seating at
the 18th
Green VIP
Tent. Below,
bottom left:
Former 4time
Tournament
Champ Rich
Rhoden with
former
Champ and
NHL Hall of
Famer Grant
Fuhr with
Bears great
Willie Gault
in the VIP
Tent
SPONSORSHIP OVERVIEW
Television
 Two 30 second commercials in each Tournament telecast
on Fox Sports San Diego & Fox Sports West
 Minimum of 20 airings of the Tournament
 14 airings on Fox Sports San Diego
 6 airings on the Fox Sports West
 Minimum of 40 spots
 Blanket Coverage throughout Southern Cal
 Opening & Closing Billboards in each Telecast
 5 second billboards
 Minimum of 40 total Billboards
Newspaper
 Sponsor Logo in all Union Tribune ads
 ¼ Page Color
 Four ¼ Page UT ads the week of the Tournament
Additional Media
 Sponsor Logo in Tournament TV ads (over 200 spots)
 Sponsor Logo in Tournament Print and On-Line ads
 Sponsor Logo in Tournament Social Media
Mario Lemieux being interviewed
for the Tournament Telecast
¼
page
UT ad
Tournament Facebook Page
SPONSORSHIP OVERVIEW
Meet and Greet Sponsorship
 Sponsor will be the Official Sponsor of the
Meet and Greet with Marshall Faulk
 Hosted in the Sponsor 18th Green
Hospitality Tent
 Thursday, May 15th from 5-6pm
 Sponsor logo on Step and Repeat
 8 invitations to the Meet and Greet
 Hosted bar and snacks
 Photo opportunity for guests
 Networking opportunity with top
sponsors
 Marshall and other celebrities in
attendance
Real Housewives of Beverly Hills
star Mauricio Umansky sinks a putt
on 18
Mario Lemieux being interviewed
for the Tournament Telecast
Guests with Marshall at the Meet and Greet
SPONSORSHIP OVERVIEW
Sales Promotion
Sponsor Consumer Promotion
 Free Ticket Giveaway
 5,000 3-Day GA Tickets for Merrill
Lynch’s promotional use (for select on
premise accounts)
 Sponsor Logo on Ticket-Back (right)
 Use of Tournament Logo at Point of Sale
 ISM will design POS Display
 Celebrity Championship Sweepstakes
Win a chance to play with a celebrity
Win Party Tickets
Win 18th Green VIP Passes
Win Celebrity Championship memorabilia
Win a Meet and Greet with Marshall
Faulk
 Use of Marshall Faulk’s Likeness at Point
of Sale
 ISM will design POS Display
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Fans at the Celebrity
Championship – Ave.
Attendance: 15,000 to 20,000
Left: Four Hall of Famers
and an Olympic Gold
Medalist sign free
autographs at the
Celebrity Championship.
From far left: Marshall
Faulk, Mike Eruzione,
Goose Gossage, Rollie
Fingers and Grant Fuhr
Fans at the Celebrity
Championship
SPONSORSHIP OVERVIEW
First Tee Signs and Goose Gossage,
Ray Romano and Rollie Fingers
Additional Exposure
 One Sponsor 1st Tee Sign (within TV camera
angles)
 Two Sponsor 18th Green Signs (within TV camera
angles)
 Sponsor Logo on the 18th Green Leader Board
 Sponsor Logo on Tournament Sponsor Banner
 Sponsor Logo on Video Screen during the Red
Carpet Reception and Champions Dinner
 Sponsor Banner ad in Tournament E-Blasts
 Sponsor Logo on Tournament Facebook and
Twitter Pages
 Sponsor Link/Logo on Tournament Website
Exclusivity
 Investment category (does not include banks or
golf only packages)
Logos on 18th
Green
Leaderboard
18th Green Signs in the background
SPONSORSHIP OVERVIEW
Golf
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Eight playing positions in the
two-day Celebrity/Amateur
golf tournament (Two foursomes
each day on Friday &
Saturday at La Costa)
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Different Celebrity Each Day
Priority for Celebrity Pairings
Priority Tee Times
Complimentary Food and
Beverages on Course
Access to 18th Green VIP Tent
Eight Premium Gift Packs (golf
shirt, golf vest, golf shoes, golf
balls, picture plaque with
celebrities and much more!)
Yankees Hall of Fame Pitcher Goose Gossage with
his Foursome
SPONSORSHIP OVERVIEW
Hospitality
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Sixteen invitations to the Red Carpet Reception (Thursday
Night)
Sixteen invitations to the Poolside Cocktail Party (Friday Night)
Four seats at the Celebrity Poker Championship (Friday Night)
Four Spectator Passes to the Celebrity Poker Championship
Sixteen invitations to the Champions Dinner (Saturday Night)
Fifty VIP Hospitality Credentials (valid Friday - Sunday)
All Tournament Parties and Hospitality Areas at La Costa
are attended by celebrities and all-inclusive of Food and
Beverages
Meet and Greet with Marshall Faulk (Thursday Night)
Twenty-Five VIP Parking Credentials
Autographed Memorabilia/Gifts from Tournament Celebrities
Four rooms at La Costa Resort and Spa for Thursday-Saturday
nights during the Tournament
Net Package Price: $100,000
Above: Red Carpet Reception – over $125,000 was
raised for the Junior Seau Foundation
Brian Baumgartner in front of the 18th Green VIP
Hospitality Tent
Spectators at the
Celebrity Poker
Championship
TOURNAMENT PHOTOS
Defending Champ and
ESPN analyst Mark Mulder
putting on hole 9
Comedians
Ray Romano,
Baumgartner
Comedians
Ray Romano,
BrianBrian
Baumgartner
and Tom Dreesen finish on 18
and Tom Dreesen finish on 18
NHL Hall of Famer Jeremy
Roenick
Guests watch the action from the 18th Green
VIP Hospitality Tent
Edge Pool
TOURNAMENT PHOTOS
Former Padre Kurt
Bevacqua wearing the
2011Tournament wind
Left: Olympic Gold Medalist Dan
shirt and 2012 hat
Jansen at the Red Carpet Reception
Goose
withhis
his foursome
NFL QB
KyleGossage
Gold
BollerMedalist
with
-BrownKardashians Star
Forman
Foursome
Bruce Jenner
with his foursome
Color Guard kicking off Military
Appreciation Day
Olympic Gold Medalist Dan
Jansen with Red Carpet
Reception attendees