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The greatest leisure for all people
Full year
FIELDS CORPORATION
（4.2009 ～ 3.2010）
Supplementary Financial Document
for the Year Ended March 31, 2010
May 11, 2010
Full year
Fields Corporation
JASDAQ:2767
Fields Corporation
Copyright 2010
FIELDS CORPORATION
All rights reserved. 1
FIELDS CORPORATION
Index
1. Highlights for the Year Ended March 31, 2010
Results for the Year Ended March 31, 2010 (Consolidated)
Reference: Results for the Year Ended March 31, 2010
(Non-Consolidated)
Segment Information for the Year Ended March 31, 2010
Balance Sheets for the Year Ended March 31, 2010 (Assets)
Balance Sheets for the Year Ended March 31, 2010
(Liabilities/Net assets)
Statement of Cash Flows for the Year Ended March 31, 2010
P. 3
P. 4
2. Forecast for the Year Ending March 31, 2011
Forecast for the Year Ending March 31, 2011 (Consolidated)
Reference: Forecast for the Year Ending March 31, 2011
(Non-Consolidated)
P. 10
P. 11
3. Supplementary Data for the Year Ended March 31, 2010
Number of Pachinko/Pachislot Machines Sold According to Title
Titles of Pachinko Machines Sold for the Year Ended March 31, 2010
Titles of Pachislot Machines Sold for the Year Ended March 31, 2010
Number of Pachinko/Pachislot Machines Sold According to
Manufacturer for the Year Ended March 31, 2010
Change in the Number of Machines Sold by Brand
Change in the Number of Pachinko/Pachislot Machines Sold
P. 13
4. Appendix I
Corporate Profile
Our Tracks (1988－2000)
Group Structure
P. 20
P. 21
P. 22
P. 23
P. 24
P. 5
P. 6
P. 7
P. 8
P. 9
P. 12
P. 14
P. 15
P. 16
P. 17
P. 18
P. 19
Profit Return Policy
Business Model
Accounting Method of Pachinko/Pachislot
Glossary of Fields’ Pachinko/Pachislot Machine Sales
Business Flow and Accounting Method of Merchandising Rights
Regarding Pachinko/Pachislot Planning and Development
Change of “Evangelion” Series
Topic for the 1Q of the Year Ending March 31, 2011
Main Title of Pachinko Machines Sold (2002.3-2009.3)
Main Title of Pachislot Machines Sold (2001.3-2009.3)
CSR Activities
Pachinko/Pachislot (PS) Field:
Transition in the Number of Machines Sold
Financial Highlights
Change in Financial Results (Consolidated)
Change in Assets/Liabilities, Net Assets (Consolidated)
5. Appendix II (Market Data)
Japanese Leisure Market
Income Structure of Pachinko/Pachislot Industry (2008)
Players in the Pachinko/Pachislot Industry
Recent Trend of Pachinko/Pachislot Industry
Number of Pachinko Halls and Installed Machines Per Hall
Unit Sales and Sales Amount of Pachinko/Pachislot Machines
Number of Installed Pachinko/Pachislot Machines
and Annual Turnover Rate
Market Share by Manufacturers
Reference: Monthly Trend of Pachinko Halls
Copyright 2010
FIELDS CORPORATION
P.
P.
P.
P.
25
26
27
28
P. 29
P.
P.
P.
P.
P.
30
31
32
33
34
P. 35
P. 36
P. 37
P. 38
P.
P.
P.
P.
P.
P.
P.
39
40
41
42
43
44
45
P. 46
P. 47
P. 48
FIELDS CORPORATION
Highlights for the Year Ended March 31, 2010
Copyright 2010
FIELDS CORPORATION
Results for the Year Ended March 31, 2010 (Consolidated)
FIELDS CORPORATION
[Percentage of net sales] (Unit: Million yen)
Year Ended March 31, 2009
1Q
1st Half
1Q-3Q
Full-Year
Results
Results
Results
Results
Net sales
Gross profit
SG&A expenses
Operating income
Ordinary income
Net income
7,321
41,590
65,051
73,035
16,038
21,444
24,521
66,342
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
2,114
14,522
22,701
24,024
12,402
13,109
13,997
26,889
[57.1]
[40.5]
[28.9]
[34.9]
[34.9]
[32.9]
[77.3]
[61.1]
5,426
11,269
16,619
22,063
3,877
7,722
12,628
18,764
[74.1]
[27.1]
[25.5]
[30.2]
[24.2]
[36.0]
[51.5]
[28.3]
(3,312)
3,252
6,082
1,960
8,524
5,386
1,368
8,124
[-]
[7.8]
[9.3]
[2.7]
[53.2]
[25.1]
[5.6]
[12.2]
(3,161)
3,023
5,604
991
8,519
5,051
1,090
7,761
[4.5]
[11.7]
[-]
[7.3]
[8.6]
[1.4]
[53.1]
[23.6]
(2,289)
845
1,654
(1,481)
4,711
2,181
(273)
3,289
[29.4]
[10.2]
[-]
[5.0]
[-]
Source: Fields
1Q
Results(1)
1st Half
1Q-3Q
Full-Year
Results
Results
Results
[2.0]
[2.5]
[-]
Copyright 2010
FIELDS CORPORATION
YOY (%)
90.8
111.9
85.0
414.5
783.1
-
FIELDS CORPORATION
Reference: Results for the Year Ended March 31, 2010 (Non-Consolidated)
[Percentage of net sales] (Unit: Million yen)
1Q
1st Half
1Q-3Q
Full-Year
Results
Results
Results
Results
Net sales
Gross profit
SG&A expenses
Operating income
Ordinary income
Net income
Source: Fields
1Q
(1)
Results
1st Half
1Q-3Q
Full-Year
Results
Results
Results
3,950
34,357
51,030
53,143
14,905
19,233
20,972
61,357
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
[100.0]
2,090
13,507
19,284
19,430
11,901
12,233
12,465
24,493
[52.9]
[39.3]
[37.8]
[36.6]
[79.8]
[63.6]
[59.4]
[39.9]
3,569
7,873
11,621
15,611
3,277
6,520
10,563
15,875
[90.4]
[22.9]
[22.8]
[29.4]
[22.0]
[33.9]
[50.4]
[25.9]
(1,478)
5,633
7,662
3,818
8,623
5,712
1,901
8,618
[-]
[16.4]
[15.0]
[7.2]
[57.9]
[29.7]
[9.1]
[14.0]
(1,721)
5,497
9,650
5,842
8,761
5,861
2,168
8,830
[-]
[16.0]
[18.9]
[11.0]
[58.8]
[30.5]
[10.3]
[14.4]
(948)
3,229
5,402
1,145
5,134
3,070
963
4,538
[-]
[9.4]
[10.6]
[2.2]
[34.5]
[16.0]
[4.6]
[7.4]
Copyright 2010
FIELDS CORPORATION
YOY (%)
115.5
126.1
101.7
225.7
151.1
396.3
FIELDS CORPORATION
Segment Information for the Year Ended March 31, 2010
(Unit: Million yen)
1Q
Results*3
Net sales
Pachinko/Pachslot (PS) Field
Sports Entertainment Field*1
Mobile Field*1
Other Field
Game Field*2
Subtotal
Elimination or incorporation
Total
Operating income
Pachinko/Pachslot (PS) Field
Sports Entertainment Field*1
Mobile Field*1
Other Field
Game Field*2
Subtotal
Elimination or incorporation
Total
1st Half
Results*3
1Q-3Q
Results
Full-Year
Results
1Q
Results
1st Half
Results
1Q-3Q
Results
4,197
961
366
54
1,904
7,485
(163)
7,321
34,957
1,977
736
66
4,127
41,864
(274)
41,590
52,501
2,995
1,168
115
8,751
65,532
(480)
65,051
55,724
3,589
1,609
130
12,593
73,647
(612)
73,035
15,029
565
519
252
－
16,368
(329)
16,038
19,415
1,181
991
259
－
21,847
(403)
21,444
Results
21,505
1,807
1,403
270
－
24,987
(466)
24,521
(1,562)
(169)
120
(544)
(1,112)
(3,267)
(44)
(3,312)
5,569
(342)
227
(596)
(1,619)
3,237
14
3,252
7,712
(437)
373
(626)
(926)
6,095
(13)
6,082
4,031
(537)
455
(680)
(1,289)
1,980
(19)
1,960
8,543
(96)
124
58
－
8,629
(104)
8,524
5,407
(162)
247
(17)
－
5,476
(89)
5,386
1,463
(253)
305
(69)
－
1,446
(78)
1,368
Full-Year Composition
(%)
Results
62,379
2,416
1,821
619
－
67,237
(895)
66,342
92.8%
3.6%
2.7%
0.9%
－
100.0%
8,133
(324)
393
(70)
－
8131
(7)
8,124
100.0%
(4.0%)
4.8%
(0.8%)
－
100.0%
*1 The segments were renamed in the first quarter of the year ended March 31,2010. Please refer to the documents of the first quarter of the year ended March 31, 2010.
*2 The “Game Field” was dissolved as a result of the sale of shares in subsidiaries at the year ended March 31, 2009.
*3 The segment information is based on the business categories adopted in the first quarter of the year ended March 31, 2010.
Source: Fields
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Balance Sheets for the Year Ended March 31, 2010 (Assets)
(Unit: Million yen)
At March
31, 2009
11,181
At March
31, 2010
15,916
4,324
33,088
963
1,520
8,744
(77)
6,525
(355)
25,135
56,694
Land
6,514
6,170
Due to the sale of building and land of the Tokyo
(344) Office
Other
4,384
3,551
Decrease due to the sale of building of the Tokyo
(833) Office
and the disposal of building, etc at the Osaka Branch
10,898
9,721
Goodwill
Other
Total intangible fixed assets
Investment securities
326
2,435
2,761
7,989
239
2,094
2,333
7,865
(87)
(341) Decrease due to amortization of software, etc
(428)
(124)
Other
5,535
4,827
(708) Decrease in deferred tax assets
Allowance for doubtful accounts
(256)
(114)
142
Total investments and other assets
Total fixed assets
Total assets
13,268
12,578
(690)
26,929
52,064
24,634
81,329
(2,295)
29,265
Assets
Cash and cash equivalents
Notes and accounts receivable—trade
Inventories
Other
Allowance for doubtful accounts
Total current assets
Total tangible fixed assets
Increase/
Factors
Decrease
4,735 Due to an increase in income
Increase in accounts receivable due to sales of
28,764 Pachislot machines
557
(2,219) Decrease in other accounts receivable
(278)
31,559
(1,177)
* “Other” is calculated as the other items deducted from the total figure on this sheet
Source: Fields
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Balance Sheets for the Year Ended March 31, 2010 (Liabilities/Net assets)
(Unit: Million yen)
At March
31, 2009
1,981
At March
31, 2010
26,610
720
720
263
3,562
Other
Total current liabilities
Corporate bonds
Other
Total fixed liabilities
Total liabilities
4,583
7,547
2,230
2,791
5,021
12,568
4,953
35,845
1,510
2,785
4,295
40,141
Common stock
Capital surplus
Retained earnings
Treasury stock
Total shareholders’ equity
Unrealized holding gain on
available-for-sale securities
Total valuation
and translation differences
Minority interest
Total net assets
Total liabilities and net assets
7,948
7,994
25,808
(1,330)
40,420
(956)
7,948
7,994
27,583
(1,785)
41,741
(676)
(957)
(676)
281
32
39,496
52,064
122
41,187
81,329
90
1,691
29,265
Liabilities and Net assets
Notes and accounts payable—trade
Corporate bonds redeemable within 1
year
Accrued income taxes
Increase/
Factors
Decrease
in accounts payable—trade from
24,629 Increase
pachinko/pachislot sales
0
in accrued income taxes as profit
3,299 Increase
increased
370
28,298
720 Decrease due to redemption of corporate bonds
(6)
(726)
27,573
0
0
1,775 Increase in retained earnings as income increased
(455)
1,321
280
* “Other” is calculated as the other items deducted from the total figure on this sheet
Source: Fields
Copyright 2010
FIELDS CORPORATION
Statement of Cash Flows for the Year Ended March 31, 2010
FIELDS CORPORATION
(Unit: Million yen)
Year Ended March Year Ended March
31, 2009
31, 2010
Factors
7,218
Income before income taxes and minority interest
(27,896)
Increase in notes and accounts receivable-trade
8,429Increase in notes and accounts payable—trade
23,910
2,443
Income taxes refund
Cash flows from operating activities
4,147
Cash flows from investing activities
(6,182)
Cash flows from financing activities
602
Effect of exchange rate changes on cash and cash
equivalents
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
(79)
(4)
(1,512)
12,693
11,181
4,725
11,181
15,906
CF from operating activities
8,000
4,000
0
-4,000
-8,000
Purchases of intangible fixed assets
Dividends paid
Purchase of treasury stock
8,429
615
(470)
(449)
(1,511)
(720)
(456)
(2,687)Redemption of corporate bonds
CF from investing activities
CF from financing activities
4,147
602
(1,011)
(6,182)
Source: Fields
Proceeds from sale of tangible fixed assets
(1,011)Purchases of tangible fixed assets
(2,687)
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Forecast for the Year Ending March 31, 2011
Copyright 2010
FIELDS CORPORATION
Forecast for the Year Ending March 31, 2011 (Consolidated)
FIELDS CORPORATION
(Unit: Million yen)
1st Half
2nd Half Full-year
Results
Results
Results
Net sales
Gross profit
SG&A expenses
Operating income
Ordinary income
Net income
Source: Fields
21,444
44,898
66,342
1st Half
Forecast
30,000
[100.0]
[100.0]
[100.0]
[100.0]
13,109
13,780
26,889
14,000
[61.1]
[30.7]
[40.5]
[46.7]
7,722
11,042
18,764
10,000
[36.0]
[24.6]
[28.3]
[33.3]
5,386
2,738
8,124
4,000
[25.1]
[6.1]
[12.2]
[13.3]
5,051
2,710
7,761
4,000
[23.6]
[6.0]
[11.7]
[13.3]
2,181
1,108
3,289
2,000
[10.2]
[2.5]
[5.0]
[6.7]
Year Ending March 31, 2011
2nd Half
Full-year
YOY(%)(1)
YOY(%)
Forecast
Forecast
139.9
50,000
111.3
80,000
[100.0]
106.8
17,500
10,500
127.0
31,500
7,000
95.1
20,500
7,000
255.7
11,000
3,500
258.3
11,000
141.7
[13.8]
315.9
5,500
[7.0]
Copyright 2010
135.4
[13.8]
[14.0]
91.7
109.3
[25.6]
[14.0]
79.2
117.1
[39.4]
[21.0]
74.3
120.6
[100.0]
[35.0]
129.5
YOY(%)
167.2
[6.9]
FIELDS CORPORATION
Reference: Forecast for the Year Ending March 31, 2011 (Non-Consolidated)
FIELDS CORPORATION
(Unit: Million yen)
Year Ended March 2010
1st Half
2nd Half Full-year
Results
Results
Results
Net sales
Gross profit
SG&A expenses
Operating income
Ordinary income
Net income
19,233
42,124
61,357
23,000
[100.0]
[100.0]
[100.0]
[100.0]
12,233
12,260
24,493
12,000
[63.6]
[29.1]
[39.9]
[52.2]
6,520
9,335
15,875
8,000
[33.9]
[22.2]
[25.9]
[34.8]
5,712
2,906
8,618
4,000
[29.7]
[6.9]
[14.0]
[17.4]
5,861
2,970
8,830
4,000
[30.5]
[7.1]
[14.4]
[17.4]
3,070
1,468
4,538
2,000
[16.0]
Source: Fields
1st Half
Forecast
[3.5]
[7.4]
[8.7]
Year Ending March 31, 2011
2nd Half
Full-year
YOY(%)
YOY(%)
(1)
Forecast
Forecast
119.6
45,000
106.8
68,000
[100.0]
98.1
15,500
8,500
126.4
27,500
7,000
91.1
16,500
7,000
240.9
11,000
3,500
240.9
11,000
124.6
[16.2]
238.4
[7.8]
Copyright 2010
127.6
[16.2]
[15.6]
65.1
103.9
[24.3]
[15.6]
68.2
112.3
[40.4]
[18.9]
70.0
110.8
[100.0]
[34.4]
122.7
YOY(%)
FIELDS CORPORATION
5,500
121.2
[8.1]
FIELDS CORPORATION
Supplementary Data for the Year Ended March 31, 2010
Copyright 2010
FIELDS CORPORATION
Number of Pachinko/Pachislot Machines Sold According to Title
FIELDS CORPORATION
(Unit: Machines)
Release
Manufacturer
1Q
2Q
3Q
4Q
Machines sold Machines sold Machines sold Machines sold
Title
Cumulative
machines sold
Pachinko machines
April
Bisty
CR Neon Genesis Evangelion—The Beginning and the End
235,969
-
-
-
237,000
October
Bisty
CR Iron Chef
-
-
-
-
-
January
Bisty
CR GTO
-
-
-
-
-
January
Bisty
CR Neon Genesis Evangelion—The Angels Are Back Again YF
-
-
-
23,689
23,600
February
Bisty
CR Shimizu no Jirocho—The Bonds of Life
-
-
-
-
-
Other
*Sold “CR Showa Legend Minami Haruo (by Ginza)” in August as the sales agency
8,122
22,030
8,190
5,737
244,091
22,193
15,697
48,753
Total number of pachinko machines sold
330,734
Pachislot machines
April
Olympia
Aim for the Ace!
-
-
-
-
-
June
Bisty
Saturday Night Fever
-
-
-
-
-
November Olympia
I am KONISHIKI
-
-
-
-
-
December Rodeo
Hono-no Nekketsu Kyoshi
-
-
-
-
-
March
Bisty
Neon Genesis Evangelion—Die Spur der SEELE
-
-
-
74,990
79,700
March
Rodeo
Onimusha: Dawn of Dreams
-
-
-
27,199
42,700
1,348
1,736
2,265
4,280
6,055
1,805
4,817
106,469
Total number of pachislot machines sold
119,146
Other
Total number of pachinko/pachislot machines sold
250,146
23,998
20,514
155,222
449,880
* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.
* The figures for cumulative machines sold were as of April 30, 2010.
Source: Fields
Copyright 2010
FIELDS CORPORATION
Titles of Pachinko Machines Sold for the Year Ended March 31, 2010
FIELDS CORPORATION
(As of March 31, 2010)
1Q
3Q
■ CR Neon Genesis Evangelion—The Beginning and the End
・Focusing on the character of Kaworu Nagisa, the “Fifth Children”,
the machine features special images produced exclusively for the
machine
・The machine features content from the movie, “Evangelion; 2.0
Released in you can (not) Advance”
©カラー
©カラー・GAINAX
©Bisty
April
■ CR Iron Chef
・Employing content from the cooking TV variety show “Iron Chef”
broadcast in 1993
・Recreating an exciting kitchen battle in a way that combines
Released in
pachinko functions with the tense excitement of a cooking battle
October
©FIELDS ©Bisty
4Q
2Q
■ CR GTO
■ CR Showa Legend Minami Haruo
・Launched as a sole agent pachinko machines made by GINZA
Corporation
Released in
August
©三波クリエイツ ©Sammy ©GINZA
・The machine draws on content from the hit comic-book series
GTO, which was created by Toru Fujisawa
・Plenty of famous scenes featuring Eikichi Onizuka—known as
Great Teacher Onizuka (GTO)—and his students also appear in
Released in
the pachinko game
January
©藤沢とおる／講談社
■ CR Neon Genesis Evangelion—The Angels Are Back Again YF
・The machine is equipped with specs that are the first of their
kind in the pachinko market
・The machine features better odds for hitting the jackpot, while
Released in also seeking an optimal balance between ease of playing and a
video game-like experience
January
©GAINAX・カラー/Project Eva. ©Bisty
■ CR Shimizu no Jirocho—The Bonds of Life
・A first-class production team whose staff lead in various
production categories and a splendid cast gathered for the machine
・The machine’s visuals combine live action footage and animation
・The machine ties in with a special two-hour TV drama, The
Released in Restoration Legend of Shimizu no Jirocho (TV Tokyo affiliates)
February
Source: Fields
Copyright 2010
FIELDS CORPORATION
Titles of Pachislot Machines Sold for the Year Ended March 31, 2010
FIELDS CORPORATION
1Q
3Q
■ Aim for the Ace!
■ I am KONISHIKI
・The machine employs content from the popular comic series “Aim
for the Ace!” by Sumika Yamamoto
・Faithfully recreating the famous scenes that the series is known for,
the new machine manages to fuse content and gameplay by
Released in
including a vast array of different scenes filled with a scene of speed
April
■ Saturday Night Fever
©山本鈴美香
・The machine incorporates content from the 1977 released film
“Saturday Night Fever”
・Faithfully recreating both powerful dance battle action and 1970’s
Released in flavoured music soundtrack
Saturday Night Fever®&©2008 Paramount Pictures. All Rights Reserved.
©John Travolta,Licensed by Cross Media International,LLC.
June
Released in
November
・Featuring a cartoon image of retired sumo wrestler Konishiki, a
celebrity in Japan involved in a wide range of entertainment genres
・Realizing the sheer scale and stunning impact in true Konishiki
style that everyone will enjoy
©KP ©FIELDS
■ Hono-no Nekketsu Kyoshi
・Featuring former professional baseball player Kazuhiri Kiyohara,
professional wrestler Kensuke Sasaki and Akira Hokuto
・Realizing new entertainment based on the new idea of grouping
together top-level athletes in a competition that takes them beyond
Released in their own fields of expertise
December
©Japan Sports Marketing Inc.
©健介オフィス ©Sammy ©RODEO
2Q
4Q
■ Neon Genesis Evangelion—Die Spur der SEELE
No titles were sold
・The machine has a new special body depicting the world of
Evangelion that has overwhelming presence
・The machine employs the images from the Rebuild of Evangelion
movies, including material freshly adopted from the newest
Released in
installment of the series, Evangelion: 2.0 You Can (Not) Advance
March
©GAINAX・カラー/Project Eva. © カラー©Bisty
■ Onimusha: Dawn of Dreams
・First Pachislot machine from Rodeo’s 10th anniversary year
・Offering “endless expectations,” which is created by a highly
sophisticated game of the lavish storyline and diverse patterns of
Released in play
©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy
“Onimusya: Dawn of Dreams” is a registered trademark of Capcom Co., Ltd.
March
Source: Fields
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Number of Pachinko/Pachislot Machines Sold According to Manufacturer
(Unit: Machines)
1Q
2Q
3Q
4Q Full-year 1Q
2Q
3Q
4Q Full-year
Results Results Results Results Results Results Results Results Results Results
Pachinko machines
Sammy
-
-
11,661
Bisty
48,759
80,056
37,920
Other
4,478
4,246
4,965
53,237
84,302
54,546
4,269
36
24,483
1,023
29,811
9
72,681
17,509
1,005
Olympia
307
12
82
Other
775
1,204
1,175
5,360
73,933
43,249
58,597 158,235
97,795
64
11,725
-
-
4,148 170,883 236,035
163
7,663
8,056
22,030
8,034
10,440 202,525 244,091
22,193
15,697
65
-
1,498
27,199
28,762
91,204
1,120
69
-
74,990
76,179
46
447
3,639
109
1,152
8
4,908
4,046
7,218
1,231
1,627
2,167
4,272
9,297
6,138 128,680
6,055
1,805
4,817 106,469 119,146
16,578 331,205 250,146
23,998
20,514 155,222 449,880
6,268
19,917
-
-
-
43,016 286,877
5,737
43,857
48,753 330,734
Pachislot machines
Rodeo
Bisty
Source: Fields
Copyright 2010
FIELDS CORPORATION
Change in the Number of Machines Sold by Brand
FIELDS CORPORATION
(Unit: Machines)
600,000
SANKYO group
Sammy group
Olympia
(1)
Other manufacturers
(1)
544,321
40,381
500,000
474,044
6,570
25,407
3,676
511,247
19,988
484,534
18,586
44,929
449,880
8,313
53,154
400,000
4,908
188,090
331,205
285,758
27,135
300,000
447
329,965
366,619
363,056
200,000
262,087
256,871
100,000
211,612
79,711
127,670
41,536
28,762
0
Year Ended March 31,
2005
2006
2007
2008
2009
2010
(1) Olympia Co., Ltd., was included in Other manufacturers in and before the year ended March 2006, therefore there is a difference between the figures announced in the past for said company and those presented here.
Source: Fields
Copyright 2010
FIELDS CORPORATION
Change in the Number of Pachinko/Pachislot Machines Sold
FIELDS CORPORATION
(Unit: Machines)
Pachislot machines
600,000
Pachinko machines
544,321
511,247
500,000
484,534
474,044
449,880
400,000
329,661
145,031
345,823
273,981
331,205
300,000
330,734
202,525
200,000
100,000
191,944
210,553
214,660
165,424
128,680
119,146
0
2005
Source: Fields
2006
2007
2008
2009
Copyright 2010
2010
FIELDS CORPORATION
FIELDS CORPORATION
Appendix I
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Corporate Profile
Corporate data
Principal shareholders
Number of
shares held
Shareholders
Percentage of
outstanding
shares held
Company name
FIELDS CORPORATION
http://www.fields.biz/
Hidetoshi Yamamoto
86,750
25.00%
Establishment
June 1988 (Started business as TOYO Shoji Co., Ltd. in 1983)
SANKYO CO., LTD.
52,050
15.00%
Address of the
Head office
E Space Tower, 3-6, Maruyama-cho, Shibuya-ku, Tokyo
150-0044, Japan
Takeshi Yamamoto
36,128
10.41%
Mint Co.
16,000
4.61%
Common stock
¥7,948.03 million
14,885
4.28%
Stock information
Total number of shares issued and outstanding: 347,000
(Treasury stock: 14,885)
12,898
3.71%
Securities exchange
JASDAQ 2767
Treasury Stock
The Master Trust Bank of Japan, Ltd.
(Trust account)
Trust & Custody Services Bank, Ltd.
(Securities investment trust account)
Japan Trustee Services Bank, Ltd.
(Trust account)
5,982
1.72%
4,735
1.36%
Takashi Oya
4,500
1.29%
NCT Trust and Banking Corporation
(Securities investment trust account)
3,500
1.00%
Number of employees 619（Non-Consolidated）,909（Consolidated）
Main business
activities
Planning, development and sales of pachinko/pachislot machines
＜Regional Offices＞
Hokkaido-Tohoku, North Kanto, Tokyo, Nagoya, Osaka,
Chugoku-Shikoku, Kyushu
Regional Offices and
Branch Offices
＜Branch Offices＞
Sapporo, Sendai, Aomori, Takasaki, Niigata, Koriyama, Tokyo,
Western Tokyo, Chiba, Saitama, Yokohama, Tsukuba, Nagoya,
Mie, Shizuoka, Osaka, Kyoto, Kobe, Kanazawa, Hiroshima,
Yamaguchi, Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima
Consolidated
subsidiaries
・Fields Jr. Corporation
・Japan Sports Marketing Inc.
・Lucent Pictures Entertainment, Inc.
・FutureScope Corporation and 7 other companies
Equity method
companies
・Rodeo Co., Ltd.
・Kadokawa Haruki Corporation and 3 other companies
Source: Fields
Number of shareholders
by category
Treasury stock
4.28%
Individuals and others 56.24%
Financial institutions
9.48%
Securities companies
1.37%
Other companies
21.02%
Foreign companies and others
7.57%
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Pachinko/Pachislot related business
■ Established in Nagoya to sell pachinko/pachislot machines
Aiming to distribute pachinko/pachislot machines more widely
■ Established branch offices in Tokyo
■ Merged Leisure Nippon Newspaper Company and launched a new
industrial vision
■ Launched the ‘Hall TV’ system to support pachinko hall
management
■ Nationwide expansion: to Tohoku, Chugoku, Shikoku, Kansai
■ Established a sales tie-up with a pachinko/pachislot machine
manufacturer Sammy Corporation
■ Launched ‘Pachinko Information Station,’ a CS service
for the industry in collaboration with Mitsui & Co., Ltd.
■ Obtained ISO9002: 1994
■ Started to sell Rodeo’s pachinko/pachislot machines as a sales
channel of Rodeo Co., Ltd.
Source: Fields
Group related business
1988
1992
1995
1999
2000
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Pachinko/Pachislot related business
■ Renamed Fields Corporation
■ Listed on JASDAQ
■ Released Sammy pachinko machines exclusively for Fields
■ Established business tie-up with the SANKYO Group and Bisty Co.,
Ltd.
■ Released the first machine made via a full-scale collaboration with
Bisty Co., Ltd.
2001
2002
2003
2004
Toward a content provider
■ Established G&E Corporation via joint investments of Sammy
Corporation, SANKYO CO., LTD. and Fields Corporation
2005
■ Launched a full-scale collaboration with Olympia Co., Ltd., for a
Gold Olympia brand
2006
■ Established business tie-up with KYORAKU SANGYO
Next
Source: Fields
■ Established Professional Management Co., Ltd., and Total Workout
Corporation
■ Invested in D3 Publisher Inc.
■ Consolidated D3 Publisher Inc. and White Trash Charms Japan Co.,
Ltd. as a subsidiary of the Company
■ Invested in Kadokawa Haruki Corporation
■ Invested in and consolidated J. Sakazaki Marketing Ltd. as a
subsidiary of the Company
■ Established Japan Sports Marketing Inc.(Merger of three subisduary
companies)
■ Consolidated thinkArts Co., Ltd., Fields Pictures Corporation and
FutureScope Corporation as a subsidiary of the Company
2007
■ Established Ildel Corporation and Haruki Fields Cinema Fund
■ Launch of Lucent Pictures Entertainment, Inc.
■ Consolidated EXPRESS Inc. as a subsidiary of the Company
2008
■ Consolidated Shin-Nichi Technology Co., Ltd. as a subsidiary of the
Company
■ Invested in Bbmf Magazine, Inc. and SPO Inc.
2009
■ Merger of White Trash Charms Japan Co., Ltd., and Fields Pictures
Corporation
■ Sale of D3Inc. to NAMCO BANDAI Games Inc.
2010
■ Consolidated Tsuburaya production Co., Ltd. as a subsidiary of the
Company
■ Consolidated Digital Frontier Inc. as a subsidiary of the Company
Copyright 2010
FIELDS CORPORATION
As a trailblazing creator pursuing more entertaining pachinko/pachislot machines
Toward a fabless manufacturer
■ Consolidated Fields Jr. Corporation as a subsidiary
■ Invested in Rodeo Co., Ltd.
■ Obtained ISO9001: 2000
Group related business
Group Structure
FIELDS CORPORATION
Fields Corporation [2767]
Pachinko/Pachislot (PS) Field
Fields Jr. Corporation
Rodeo Co., Ltd.
Shin-Nichi Technology
Co., Ltd.
Ildel Corporation
(100.0%)
(35.0%)
Sports Entertainment Field
Mobile Field
Japan Sports Marketing Inc.
(61.8%)
EXPRESS Inc.
(80.0%)
FutureScope Corporation
Other Field
(83.3%)
(100.0%)
Lucent Pictures
Entertainment, Inc.
(90.0%)
Haruki Fields Cinema Fund
(90.0%)
SPO Inc.
(31.8%)
Bbmf Magazine, Inc.
(60.0%)
(1)
(33.8%)
Kadokawa Haruki Corporation
(30.0%)
G&E Corporation
(33.3%)
Sammy Corporation
Business
partner
SANKYO CO., LTD.
* Tsuburaya Productions Co., Ltd.
(51.0%)
* Digital Frontier Inc.
(74.3%)
* HERO’S
(49.0%)
Olympia Co., Ltd.
KYORAKU SANGYO
* （As of April 2010）
The group structure shows our main consolidated and equity method companies.
Source: Fields
Copyright 2010
FIELDS CORPORATION
Profit Return Policy
FIELDS CORPORATION
Basic policy: Profit-based dividend / Consolidated payout ratio standard: Higher than 20%
(Unit: Million yen)
Year Ended March 31, Year Ended March 31, Year Ended March31, Year Ended March 31, Year Ending March 31,
2011 Forecast
2007
2008
2010
2009
Net income
3,710
5,296
(1,481)
3,289
5,500
Total dividend
1,388
1,561
1,534
1,503
1,495
37.4
29.5
－
45.9
27.2
347,000
347,000
347,000
347,000
347,000
347,000
347,000
347,000
336,357
332,115
347,000
347,000
336,357
332,115
332,115
Payout ratio (%)
Total number of
outstanding common stock
(excluding treasury stock)
As of 1st Half
As of Full-Year
Annual dividend
4,500 yen
Dividend per share (Yen)
Annual dividend
4,000 yen
Interim dividend
2,000 yen
Year-end
dividend
2,000 yen
Source: Fields
Interim dividend
2,000 yen
Year-end
dividend
2,000 yen
Commemorative
dividend
500 yen
Annual dividend
4,500 yen
Annual dividend
4,500 yen
Annual dividend
4,500 yen
Interim dividend
2,000 yen
Interim dividend
2,000 yen
Interim dividend
2,000 yen
Year-end
dividend
2,500 yen
Year-end
dividend
2,500 yen
Year-end
dividend
2,500 yen
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Business Model
(As of March 31, 2010）
SANKYO group
Bisty
Sammy group
Rodeo
Olympia
KYORAKU SANGYO
TV/movies, animation, sports and other
（Rights/Product planning)
（Development/
Manufacturing)
（Development/
Manufacturing)
（Development/
Manufacturing)
(SECTA)*
Pachislot
(From 2000)
Pachinko
(From 2003)
パチンコ
February 2008 Alliance
（保通協）
(SECTA)*
(SECTA)*
Pachislot
(From 2003)
in progress
Pachislot
(From 2006)
パチンコ
（2003年～）
(Sales agency)
Fields Sales
Pachinko halls
*Security Electronics Communications Technology Association
Source: Fields
©本宮ひろ志/集英社/FIELDS ©Sammy ©RODEO
“Onimusya: Dawn of Dreams” is a registered trademark of
Capcom Co., Ltd.
©カラー ©Bisty
Saturday Night Fever®&©2008 Paramount Pictures. All Rights Reserved.
©John Travolta, Licensed by Cross Media International, LLC.
©山本鈴美香
©KP ©FIELDS
Copyright 2010
FIELDS CORPORATION
Accounting Method of Pachinko/Pachislot Sales (Image)
FIELDS CORPORATION
＜Agency sales＞
Manufacturers
Pachinko machines
フィールズ
＜Distribution sales＞
Pachislot machines
Manufacturers
Commission
payment
Commission
payment
Agency
Commission Gross
profit
sales
Manufacturing
cost
Cost of Machines
purchase
Whole
sales
Manufacturing
cost
Machine
sales
Machine
sales
Gross
profit
Commission
payment
Gross
profit
Gross
profit
＜Price: 250,000-380,000 yen＞
Source: Fields
フィールズ
©カラー ©カラー・GAINAX ©Bisty
＜Price: 350,000-450,000 yen＞
Copyright 2010
FIELDS CORPORATION
Glossary of Fields’ Pachinko/Pachislot Machine Sales
FIELDS CORPORATION
Pachinko/Pachislot manufacturers
*5
Transport of machines
（Direct）
Pachinko machines（Some pachislot machines）
Payment of
commission
Remittance of
sales amount
*1 Agency
*5
Transport of machines
（Direct）
Pachislot machines
*2 Distribution
sales
Purchase
of machines
sales
Fields
Consignment
*3 Direct
sales
Secondary
agent
Sales
*4 Indirect
sales
Pachinko halls (Pachinko/Pachislot users)
*1
Agency sales
： Sales and profit by commission
*2
Distribution sales
： Sales and profit by purchase of machines
*3
Direct sales
： Direct sales by own sales force
*4
Indirect sales
： Indirect sales through secondary agents
*5
Transport of machines： Direct transport of machines from manufacturers to
Pachinko halls
□Sales method
Both agency and distribution sales activities are the same
Source: Fields
Copyright 2010
FIELDS CORPORATION
Business flow and Accounting Method of Merchandising Rights
Regarding Pachinko/Pachislot Planning and Development (Image)
FIELDS CORPORATION
Balance Sheet
Licensee
Profit and Loss
MG: Minimum Guarantee
OR: Over Royalty
① Gaining
merchandising rights
② MG payment
Asset
(Advance payment for
merchandising rights)
⑥ OR payment
Cost
(Merchandising rights cost)
③ Merchandising rights sales (Sub-licensing)
④MG receiving Decrease in asset
Fields
（Pachinko/Pachislot
Machines Sold)
(Advance payment for
merchandising rights)
⑤ OR receiving
Sales/Cost
(Merchandising rights sales/Cost)
Pachinko/Pachislot
manufacturers
Sales
(Merchandising rights sales)
Source: Fields
Copyright 2010
FIELDS CORPORATION
Change of “Evangelion” Series
FIELDS CORPORATION
Year
Ended
Year Ended
2004年3月期
March 2005
March 2006
Pachinko machines
CR Neon Genesis Evangelion
＜December 2004＞
Year Ended
March 2008
Year Ended
March 2009
What’s Value of Miracle
＜February 2007＞
The Angels Are Back Again
＜January 2008＞
Premium Model
＜May 2008＞
Year Ended March 2010
161,000 machines
187,000 machines
200,000 machines
Pachislot machines
Neon Genesis Evangelion
＜September 2005＞
‘Magokoro wo Kimini’
＜July 2007＞
23,000 machines
99,000 machines
©GAINAX/Project Eva.・テレビ東京
©GAINAX・カラー/Project Eva.
©カラー ©カラー・GAINAX ©Bisty
© カラー ©Bisty
50,000 machines
Year Ending
March 2011
The Beginning and the End
Evangelical of the Beginnings
＜April 2009＞
＜June 2010＞
The Angels Are Back Again YF
＜January 2010＞
［Type less reliant on gambling nature］
125,000 machines
Source: Fields
Second Impact
＜February 2006＞
Year Ended
March 2007
［Type less reliant on gambling nature］
237,000 machines
That time has come,
they’re waiting for us
＜September 2008＞
90,000 machines
Copyright 2010
24,000 machines
On sale
Die Spur der SEELE
＜March 2010＞
75,000 machines
FIELDS CORPORATION
Topics for the 1Q of the Year Ending March 31, 2011
FIELDS CORPORATION
Launch of the sixth pachinko machine in Evangelion series
CR Evangelion—Evangelical of the Beginnings
・Launch of the sixth pachinko machine in the series, offering the more advanced visual effects, outer-casing and
game functions.
・New features with high quality images from both the 2007 hit movie Evangelion: 1.0 You Are (Not) Alone and
the 2009 movie Evangelion: 2.0 You Can (Not) Advance.
Outer-casing
New outer-casing “double impact”
・Motif which is shaped by
Effects
The greatest number of effects in the series
・Overwhelming visual effects by high-quality images
“EVA 01 TEST TYPE”
・The cutting-edge visual effects combine with the game
・The Pursuit of the reality of
Evangelion from the powerful shape
functions describe the unique world and fascinating storyline
of the Evangelion movies
・Full-range speaker gives the sound
of being at a movie theater and
makes the excitement.
Source: Fields
© カラー ©Bisty
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Main Titles of Pachinko Machines Sold (2002.3-2009.3)
2009.3
Sammy
CR Virtua Fighter
2008.3
CR Sakura Taisen
2007.3
CR SEACOP
CR Salaryman Kintaro 2
CR Gamera Extreme Battle
2006.3
CR Sakigake!! Otoko Juku
CR Super Jetter
CR Azumi
CR K-1 PREMIUM Dynamite!!
2005.3
CR Ore no Sora
CR Bakumatsu no kaze
CR LINDA
2004.3
CR Rikidozan
CR Sonic
CR CITY HUNTER
CR Ume Matsu Paradise
CR GEN JU HAOU
CR Salaryman Kintaro
2003.3
2002.3
Source: Fields
Sold
Bisty
11,000 CR Mystic Blue
CR King Kong
CR Seven Samurai
CRA Morning Musume
CRA Neon Genesis Evangelion Premium Model
41,000 CR Neon Genesis Evangelion—The Angels Are Back Again
CR Tomb Raider
CRA Felix the Cat
CR The Mask of Zorro
CR LOONEY TUNES BIA
- CR Neon Genesis Evangelion—Kiseki no Kachiwa
28,000 CR WINK
- CR Aya Matsuura
CR Otoko Ippiki Gaki Daisho
CR Shin Sangoku Musou
29,000 CR Neon Genesis Evangelion: Second Impact
- CR Ashita ga arusa Yoshimoto World
- CR Marilyn Monroe
- CR Iijima Naoko no Casino Bisty
CR Daimajin
30,000 CR Kahara Tomomi to Minashigo Hatchi
13,000 CR Neon Genesis Evangelion
25,000 CR Circuit e ikou!
CR FEVER TWINS
40,000 CR FEVER KUNG-FU GAL
27,000
36,000
24,000
13,000
24,000
Olympia
21,000
82,000
51,000
199,000
187,000 CR PROJECT MINERVA
11,000
40,000
27,000
161,000
38,000
39,000
21,000
10,000
41,000
124,000
11,000
14,000
Sold
(Unit: Machines)
Sold
* Round down to the nearest 1,000.
Copyright 2010
FIELDS CORPORATION
-
FIELDS CORPORATION
Main Titles of Pachislot Machines Sold (2001.3-2009.3)
Rodeo
2009.3
2008.3
2007.3
2006.3
2005.3
2004.3
2003.3
2002.3
2001.3
Source: Fields
Ssold
Kaiji Act 2
18,000
Tenchi wo Kurau
Sonic Live
Tenka Muteki! Salaryman Kintaro 18,000
Virtua Fighter
10,000
The Mask of Zorro
Cream Stew
Devil May Cry 3
48,000
Sakigake!! Otoko Juku
17,000
PREMIUM Dynamite
Dokaben
Ore no Sora
Dokonjo Gaeru
Onimusha 3
Kaiji
Umematsu Dynamite Wave!
Gamera-High Grade Vision
WANTOUCHABLE (Sammy)
JET SET RADIO
Charlie’s Angels
Sloter Kintaro
Yajyu
KAZENOYOUJINBOU
SNOW KING
Salaryman Kintaro S
CLUB RODEO T
Ginginmaru
Ichigeki Teio 2
Salaryman Kintaro
DOUBLE CHALLENGE
Oo-Gamera
INDY JAWS 2
Gamera
Bisty
Olympia
Sold
(Unit: Machines)
Sold
KING KONG
Neon Genesis Evangelion—That time has come, now they’re waiting for us 90,000
Beach Club
Neon Genesis Evangelion—‘Magokoro wo Kimini’
Morning Musume
- Shin Sangokumusou
99,000 Kaiketsu Harimau
-
SHERLOCK HOUND
GTO
ROCKY BALBOA
Tomb Raider
Lord of the Rings
125,000 Neon Genesis Evangelion
120,000 Dai Yamato
29,000 Fever Natsumatsuri
36,000
61,000 KAIZOKU
22,000
52,000
14,000
53,000
43,000
31,000
17,000
118,000
31,000
32,000
23,000
29,000
60,000
23,000
-
Karate-Baka Ichidai
KING OF MOUSE
30,000
LOONEY TUNES: BACK IN ACTION
Geronimon S
-
12,000 Mezase Dokidoki Zima
- Ougonshin
13,000
* Round down to the nearest 1,000.
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
CSR Activities
Basic approach to CSR
Basic policy： Our corporate activities and CSR should be one and the same
■ Activities
・ Corporate code of conduct established
The guidelines were published in a portable handbook and
distributed to employees
・Internal control
Developing a management structure geared for further growth
・ Quality management
In order to provide clients with superior service quality, we
view sales activities as synonymous with service quality, we
acquired and renewed “ISO 9001:2000”
・ Information security management
As we continuously strengthen its security measures to earn the
trust of society and our customers, we acquired and renewed
“ISO27001:2005”
Establishment of Okinawa working center
Topic 1
Topic 2
Charity golf tournament support
“THE LEGEND CHARITY PRO-AM
Activities Employs people with disabilities in Okinawa to promote Event
the employment for the people with disabilities
TOURNAMENT”
Keeps the social responsibility through offering the
Date
May 8-9, 2010
employment opportunities and a comfortable working
place to people with disabilities
Details
Proceeds from entree fee, charity auction, sale of
tickets to the venue were donated
Establishment 1 April, 2010 （ Opening ceremony：5 April, 2010 ）
Date
Donations Chiba Children’s Hospital
Japan Leukemia Research Found
Business Business of data imputing, etc
Children’s Cancer Association of Japan
Activities of office related matters
Topic 3
Introduction of energy-saving printers
Activities Replacement (and reduction) of printers with the
energy-saving models. Adoption of printers with a
secure function as a part of the information security
promotion activity.
Reduction in CO2 by 6.6t a year.
Effect
（Equivalent to CO2 absorption of 470 cedar trees）
Source: Fields
Topic 4
Introduction of Eco-Car
Object
Sales cars : 209
Duration
September 2009-June 2012
Reduction in CO2 by 480t a year （Equivalent to
CO2 absorption of 30,000 cedar trees）
Effect
Copyright 2010
FIELDS CORPORATION
Pachinko/Pachislot (PS) Field: Transition in the Number of Machines Sold
FIELDS CORPORATION
(Unit: Machines)
Year Ended
March 2005
Year Ended
March 2006
Year Ended
March 2007
Year Ended
March 2008
Year Ended
March 2009
Year Ended
March 2010
1st Half 2nd Half Full-year 1st Half 2nd Half Full-year 1st Half 2nd Half Full-year 1st Half 2nd Half Full-year 1st Half 2nd Half Full-year 1st Half 2nd Half Full-year
Number of
machines sold
168,707 305,337 474,044 159,387 384,934 544,321 229,807 281,440 511,247 212,088 272,446 484,534 216,832 114,373 331,205 274,144 175,736 449,880
Sales ratio
Pachinko
Pachislot
91,157 190,943 282,100
74,344 255,317 329,661 123,271 222,552 345,823
38,585 235,396 273,981 137,539
54.0%
46.6%
18.2%
62.5%
59.5%
66.3%
60.6%
53.6%
79.1%
67.6%
86.4%
64,986 202,525 266,284
56.5%
63.4%
56.8%
61.1%
77,550 114,394 191,944
85,043 129,617 214,660 106,536
58,888 165,424 173,503 37,050 210,553
79,293
49,387 128,680
46.0%
53.4%
20.9%
36.6%
43.2%
37.5%
40.5%
33.7%
39.4%
46.4%
32.4%
81.8%
13.6%
43.5%
38.9%
97.1%
64,450 330,734
36.7%
73.5%
7,860 111,286 119,146
2.9%
63.3%
26.5%
Agency/Distribution sales ratio
Agency sales
Distribution sales
92,584 194,221 286,805
82,152 273,980 356,132 127,081 223,086 350,167
40,120 237,648 277,768 138,492
54.9%
51.5%
18.9%
63.6%
60.5%
71.2%
65.4%
55.3%
79.3%
68.5%
87.2%
63.9%
58.3%
78,340
47,699 126,039 18,574 108,559 127,133
36.1%
41.7%
77,235 110,954 188,189 102,726
58,354 161,080 171,968 34,798 206,766
45.1%
48.5%
20.7%
39.5%
28.8%
34.6%
44.7%
31.5%
81.1%
12.8%
42.7%
61.9%
38.1%
93.2%
67,177 322,747
57.3%
76,123 111,116 187,239
36.4%
66,674 205,166 255,570
6.8%
38.2%
61.8%
71.7%
28.3%
Direct/Indirect sales ratio
Direct sales
Indirect sales
Source: Fields
123,338 239,310 362,648 112,917 291,982 404,899 167,788 218,503 386,291 164,786 215,392 380,178 177,552
78.5%
81.9%
78.5%
80.7%
80.8%
82.9%
81.6%
62,937 124,956
47,302 57,054 104,356
39,280
24,638
63,918 52,623
30,110
82,733
22.4%
22.3%
20.9%
18.1%
21.5%
19.3%
17.1%
18.4%
73.1%
78.4%
76.5%
70.8%
75.9%
74.4%
73.0%
77.6%
45,369
66,027 111,396
46,470
92,952 139,422
62,019
26.9%
21.6%
29.2%
24.2%
27.0%
23.5%
25.6%
75.6%
24.4%
77.7%
79.1%
89,735 267,287 221,521 145,626 367,147
21.5%
Copyright 2010
FIELDS CORPORATION
19.2%
Financial Highlights
FIELDS CORPORATION
Key financial data (unit: million yen)
Net sales
Gross profit
Operating Income
Ordinary income
Net income
Common stock
Net assets
Total assets
2000.3
Payout ratio
－
－
－
－
101,818
34,544
13,158
11,705
5,296
7,948
46,331
69,168
11,127
(14,604)
(1,384)
12,693
73,035
24,024
1,960
991
(1,481)
7,948
39,496
52,064
4,147
(6,182)
602
11,181
66,342
26,889
8,124
7,761
3,289
7,948
41,187
81,329
8,429
(1,011)
(2,687)
15,906
2000.3
1,430,535
2001.3
461,122
2002.3
1,325,324
2003.3
268,600
2004.3
89,305
2005.3
96,026
2006.3
113,275
2007.3
118,487
2008.3
128,201
2009.3
117,326
2010.3
123,645
－
15,000
New Shares27,398
4,500
4,500
4,000
4,000
4,000 Commemorative
4,500
dividend
Interim dividend
Interim dividend
Interim dividend
Interim dividend
Interim dividend
10,000
500
2,000
10,000 Interim dividend
2,000
2,000
2,000 Interim dividend
2,000
10,000
2,000 Year-end dividend Year-end dividend
Year-end dividend Year-end dividend Year-end dividend
Year-end dividend Year-end dividend
2,500
2,000
2,000
2,000
2,500
4,000
2,000
24,000
Commemorative
dividend
1,310,844
2,075,024
1,275,256
117,233
40,465
19,888
20,118
10,692
15,263
(4,271)
9,796
2000.3
2001.3
17.2
86.0
27.1
6.0
2002.3
20.8
122.8
45.6
7.8
2003.3
51.2
55.9
39.3
7.9
2004.3
39.1
56.9
45.1
20.1
2005.3
46.0
28.9
22.8
(1)
20.7
2006.3
45.0
19.5
16.4
20.3
2007.3
62.2
9.2
12.0
37.4
2008.3
64.3
12.4
17.3
(2)
29.5
2009.3
75.8
(3.5)
1.6
(2)
-
2010.3
50.5
8.2
11.6
(2)
45 .9
2001.3
2002.3
2003.3
2004.3
4.6
169.1
12.6
－
Payout ratio for the year ended March 2004 was computed including a commemorative dividend
Other
2000.3
2005.3
2006.3
2007.3
2008.3
Total number of shares issued and
outstanding (shares) (3)
200
2,320
2,930
32,300
161,500
347,000
347,000
347,000
347,000
Treasury stock (shares)
－
210
－
319
－
323
－
460
－
651
－
758
－
901
－
1,022
－
1,077
Number of employees (people)
(3)
Source: Fields
2010.3
85,321
29,248
8,944
9,202
3,710
7,948
42,836
66,081
5,293
(4,772)
1,488
17,819
2 new Shares 548
Return on assets (ROA)
2009.3
96,814
29,737
12,348
13,127
7,085
7,948
39,411
87,556
6,164
(2,224)
(1,540)
15,777
nd
Return on equity (ROE)
2008.3
81,658
24,752
12,097
12,480
6,926
7,948
33,426
72,584
2,965
(5,257)
10,177
13,326
Old Shares100,000
Shareholders' equity ratio
Consolidated
2006.3
2007.3
2005.3
66,211
21,578
11,866
12,209
6,620
1,295
14,507
37,115
851
(3,190)
2,029
5,437
Annual dividend per share
(Non-Consolidated)
Management indicators (%)
2004.3
61,888
15,992
6,781
7,022
3,524
1,295
8,752
17,090
3,316
(2,253)
(2,454)
5,739
Cash flows from financing activities
Cash and cash equivalents at the end
of year
Net income per share
2003.3
34,560
12,703
5,730
5,664
3,041
530
3,883
18,631
4,525
(724)
2,004
6,857
Cash flows from investing activities
Net assets per share
2002.3
11,496
5,368
1,700
1,681
583
116
1,069
6,211
1,105
269
(920)
1,414
10,017
3,381
768
726
262
10
286
6,199
Cash flows from operating activities
Indicators per share (Yen)
Non-Consolidated
2001.3
・October 2002 1:10 stock split
Copyright 2010
・November 2003 1:5 stock split
FIELDS CORPORATION
Consolidated payout ratio
2009.3
347,000
10,643
827
2010.3
347,000
14,885
909
・September 2004 1:2 stock split
Change in Financial Results (Consolidated)
FIELDS CORPORATION
Operating income
Net sales
101,818
96,814
100,000
1st Half
Full-Year
85,321
81,658
73,035
80,000
64,648
13,158
12,348
47,122
30,975
41,590
35,746
Full-Year
12,000
8,944
10,000
8,124
7,822
6,000
21,444
20,000
5,386
4,720
3,252
3,171
4,000
1,960
1,462
2,000
0
0
2005.3
2006.3
2007.3
2008.3
2009.3
12,480
2005.3
2010.3
2006.3
2007.3
2008.3
2009.3
13,127
1st Half
11,705
12,000
6,926
7,085
1st Half
Full-Year
Full-Year
6,000
5,296
9,202
10,000
7,761
7,464
8,000
4,500
3,710
3,289
3,077
5,051
4,980
6,000
3,280
3,023
1,806
2,000
2010.3
Net income
Ordinary income
4,000
1st Half
8,000
60,000
40,000
66,342
12,097
(Unit: Million yen)
3,000
2,225
1,972
2,181
961
1,500
845
991
0
2005.3
0
2005.3
Source: Fields
2006.3
2007.3
2008.3
2009.3
2010.3
2006.3
2007.3
2008.3
-1,500
2009.3
2010.3
-1,481
Copyright 2010
FIELDS CORPORATION
Change in Assets/Liabilities, Net Assets (Consolidated)
FIELDS CORPORATION
Change in liabilities/net assets
Change in assets
[Ⅰ]
[Ⅳ]
Intangible fixed assets
Other current assets
[Ⅲ]
Net assets
Other current liabilities
[Ⅵ]
Cash and cash equivalents
[Ⅴ]
Notes and accounts payable trade
[Ⅱ]
[Ⅲ]
Investments and other assets
Tangible fixed assets
[Ⅴ]
Notes and accounts receivable trade
[Ⅰ]
87,556
90,000
(Unit: Million yen)
[Ⅱ]
[Ⅳ]
Other fixed liabilities
Interest-bearing liabilities
87,556
90,000
81,329
81,329
15,777
72,584
66,081
13,326
72,584
15,916
69,168
[Ⅵ]
12,841
60,000
17,902
46,385
37,667
18,523
14,364
11,181
7,717
6,007
4,857
1,706
4,689
2,752
5,756
4,036
9,019
10,235
10,144
As of March
31, 2005
As of March
31, 2006
As of March
31, 2007
8,093
3,937
10,898
2,761
17,578
[Ⅴ]
13,268
7,690
[Ⅳ]
As of March
31, 2008
2,090
4,834
3,092
As of March
31, 2009
69,168
9,094
5,006
4,875
9,046
1,910
6,603
6,504
3,151
2,771
41,021
42,836
As of March
31, 2006
As of March
31, 2007
26,610
5,954
52,064
1,981
3,011
4,785
2,791
2,830
2,230
[Ⅴ]
8,515
[Ⅳ]
[Ⅲ]
2,785
[Ⅱ]
30,000
9,721
[Ⅲ]
2,333 [Ⅱ]
35,088
46,331
39,496
41,187
As of March
31, 2009
As of March
31, 2010
[Ⅰ]
12,578
[Ⅰ]
0
66,801
27,479
33,088
4,324
9,630
30,000
9,719
60,000
52,064
12,354
34,869
As of March
31, 2010
0
As of March
31, 2005
As of March
31, 2008
Note: Regarding net assets before March 31, 2006 the figure shows the total of the net assets and minority shareholders equity.
Source: Fields
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Appendix II (Market date)
Copyright 2010
FIELDS CORPORATION
Japanese Leisure Market
FIELDS CORPORATION
Market scale of pachinko/pachislot industry
Change in pachinko/pachislot market
(Unit: Trillion yen)
2008 Japanese leisure market - total size of JPY72.8 trillion
90.5
90.9
89.2
87.0
85.5
85.0
82.6
83.2
81.8
81.3
80.2
79.2
74.6
72.8
Total leisure market
Sports
JPY4.2 trillion
(5.8%)
Sightseeing/Excursion
JPY10.4 trillion
Game/Gambling/Eating out
(14.4%)
JPY25.7 trillion
(35.2%)
Hobby/Creation
JPY10.7 trillion
(14.7%)
Pachinko/Pachislot
JPY21.7 trillion
(29.9%)
30.9
30.0
28.4
28.0
28.4
28.6
29.2
29.6
29.4
28.7
27.4
22.9
21.7
Pachinko/pachislot market
1995
1997
1999
2001
2003
2005
2007
Change in number of pachinko/pachislot players
3,877
4,423
Entertainment business institute
2,865
2,998
2,819
2,766
2,900
2,760
Pachinko/Pachislot is one of the leading forms of entertainment in Japan, being
played by 13% of the population in one of 12,937 venues
27.8
2,100
2,310
1,980
1,860 2,020
1,930
2,170
1,900 1,790
1,710
1,823
1,740
1,509
1,660
1,450
1,606 1,345
1,414
2005
2007
1,580
1,469
White paper on leisure
1995
Source: “2009 White Paper on Leisure” by Japan Productive Center
“Pachinko Participation Fact-Finding Survey 2009”by Entertainment business Institute, Metropolitan police department’s date
1997
1999
Copyright 2010
2001
2003
FIELDS CORPORATION
FIELDS CORPORATION
Income Structure of Pachinko/Pachislot Industry (2008)
Income structure of pachinko halls
Pachinko/Pachislot market size: ¥21.7 trillion (total lease amount of pachinko balls)
Gross profit:
¥2.3 trillion
Premiums: ¥19.4 trillion (returned to players)
Gross profit: ¥2.3 trillion
New machine installment costs
(purchase cost of new machines)
▼
Investment for customer expansion
・Pachinko machine: ¥900.5 billion
・Pachislot machine: ¥242.3 billion
■Costs for constructing new halls and refurbishing
existing halls
■Advertising, marketing and service expenses
■Other expenses related to equipment
■Other expenses
■Net income
▼
▼
▼
Pachinko/Pachislot machine market:
approximately ¥1,142.8 billion
Hall-related businesses
Net income
Source: “2009 White Paper on Leisure” by Japan Productive Center
“Trend and Market Share of Pachinko Related Manufacturers 2009” by the Yano Research Institute and Estimation by Fields
Copyright 2010
FIELDS CORPORATION
Players in the Pachinko/Pachislot Industry
FIELDS CORPORATION
Players
Machine manufacturers
Pachinko hall operators
Direct sales
40% for pachinko and 20% for pachislot
Distributors
■31 pachinko machine manufacturers
■Over 60 pachislot machine manufacturers
■ Regulated
Example: Sammy Corporation, SANKYO CO., LTD.,
Olympia Co., Ltd., and KYORAKU SANGYO
■Usually paid via a commission
from manufacturers but may
also have a resale model for
pachislot
■Network of salesmen
■Not directly regulated
Indirect sales
■Around 12,652 in Japan
(2009)
■Neighbourhood based
■Large number of small owner operators but
some significant chains
■Constant need to attract and retain players
■‘Fickle’ client base
■High machine turnover (every 12 months)
■On average, each machine pays for itself in
3-6 weeks
■Regulated
Example: Dynam Co., Ltd., Maruhan Corporation and Gaia
60% for pachinko and 80% for pachislot
Parts and software manufacturers
•Software for graphics chips and liquid crystal
displays
•Parts of pachinko/pachislot machines and
other items
Example: Axell Corporation and EIZO NANAO CORPORATION
Source: Fields
©カラー ©Bisty
Peripheral equipment manufacturers and others
• Unit and pachinko hall computers
• Premiums, equipment and other items
Example: Daikoku Denki Co., Ltd. and
Japan Cash Machine Co., Ltd.
Copyright 2010
FIELDS CORPORATION
Recent Trend of Pachinko/Pachislot Industry
FIELDS CORPORATION
●July Introduction of revised pachinko/pachislot ●May Introduction of revised Entertainment Business Control Law;
machines regulation
restricted pachinko parlor business (Severer penalties)
2004
2005
2006
2007
2008
2009
2010
●March Nikkoso revised
●March Regulations and interpretations
internal regulation.
[Pachinko industry change]
were partially revised/Entertainment
Partially self imposed
level is accelerating by the revised
●July Revised regulation→Deregulation
control regarding gambling
technical interpretations.
Nikkoso, an organization of pachinko machine manufacturers revised internal regulation
nature.
●April Nikkoso revised internal regulation.
Abolition of classification Lowest bound jackpot 1/360-1/500
Self imposed control regarding the gambling
●October Nikkoso, an organization of pachinko machine manufacturers revised
nature of so called ‘Maximum spec machine’
internal regulation Lowest bound jackpot 1/500-1/400 Self-imposed control
●December Nikkoso revised
●November A new model
internal regulation. Partially
adapted to the new regulations
self imposed control regarding
was released ‘CRF Dai Yamato 2 (SANKYO)’
gambling nature
Jackpot trend
1/400-1/500
Jackpot trend
1/300-1/400
Jackpot trend
1/300-1/350
[Pachislot industry change]
●July Restraining the nature of gambling, the revised regulations for
pachislot machines were introduced
Setting upper bound jackpot
SECTA’s simulation test introduced
●September A new model adapted to the
new regulations was released ‘Neon
Genesis Evangelion (Bisty)’
More entertainment machines from gambling
machines by shifting to regulation 5
Source: Fields
©2002松本零士/ユウガ＜「大銀河シリーズ」より＞
●March Regulations and interpretations were
partially revised/Entertainment level is
accelerating by the revised technical interpretations
●October The full-scale shift to
regulation five machines was completed
Regulation 5 era; more gaming and
entertainment machines
Copyright 2010
FIELDS CORPORATION
Number of Pachinko Halls and Installed Machines Per Hall
FIELDS CORPORATION
353
350
43000
350
338
337
38000
323
318
304
33000
295
300
# of installed machines per hall
280
28000
261
274
268
268
270
18,164
17,773
17,426
285
23000
18,224
18000
250
17,173
16,988
16,801
16,504
16,076
15,617
Pachinko/Pachislot hall
establishment (Store #)
15,165
14,674
13,585
12,937
12,652
11,800
11,722
13000
17,611
17,594
17,174
16,764
16,413
16,021
15,691
14,695
15,255
13,844
13,163
12,588
200
12,039
8000
Pachislot specialty stores (Store#)
3000
613
-2000
Source: Metropolitan police department’s date
1995
570
1996
599
1997
1998
1999
2000
1,249
1,110
967
760
662
2001
2002
2003
2,002
1,773
1,381
2004
Copyright 2010
2005
2,086
2006
1,546
2007
FIELDS CORPORATION
1,137
2008
930
2009
150
Unit Sales and Sales Amount of Pachinko/Pachislot Machines
FIELDS CORPORATION
12000
898.6
11800
869.9
11600
11400
900.0
856.4
900.0
11200
786.0
11000
10800
10600
Pachinko machine sales amount (billion yen)
10400
10200
672.0
10000
9800
700.0
9600
9400
568.3
9200
9000
569.1
561.5
518.4
8800
8600
Pachislot machine sales amount (billion yen)
8400
8200
500.0
8000
362.3
7600
7400
522.5
536.5
5,685
5,834
526.3
7800
490.9
7200
500.9
7000
396.5
6800
6600
351.3
6400
6200
314.5
6000
Unit sales of pachinko/pachislot machines
(Thousand machines)
5800
269.3
5600
235.3
5400
5200
182.8
5000
4800
4,359
4600
4400
4200
4,067
300.0
5,529
4,918
100.0
4,244
4,060
4,047
4000
Unit sales of pachinko machines
(Thousand machines)
3,373
3800
3600
3,686
3,133
3400
3200
2800
2400
2200
3,128
3,935
3,716
2,847
2000
1800
4,013
3,837
3,173
3,174
3,230
3,368
3000
2600
242.3
4,675
4,521
4,503
5,485
( 100.0)
3,331
2,358
Unit sales of pachislot machines
(thousand machines)
1600
( 300.0)
1400
1200
1,501
1000
800
400
525
423
350
200
775
1,290
1,134
932
600
1,672
1,842
1,786
1,647
1,744
913
0
( 500.0)
1995
1996
1995
Pachinko/Pachislot machine total
sales amount (billion yen)
NA
1997
1996
NA
1998
1997
NA
1999
1998
2000
1999
597
“Trend and Market Share of Pachinko Related Manufacturers 2009” by the Yano Research Institute
787
2001
2000
882
2002
2001
920
2002
958
2003
2004
2005
2006
2007
2008
2003
2004
2005
2006
2007
2008
1,198
Copyright 2010
1,309
1,406
1.389
FIELDS CORPORATION
1,357
1,142
Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate
FIELDS CORPORATION
1.37
12000
11800
1.30
11600
11400
1.31
Annual turnover rate of pachinko machine (times)
11200
11000
1.30
1.14
10800
10600
10200
1.01
10000
9800
9600
0.97
0.98
0.98
0.97
1.11
0.88
9400
9200
9000
0.77
8800
0.74
8600
8400
Annual turnover rate of pachislot machine (times)
8200
8000
7600
1.07
0.94
0.89
0.86
0.82
7800
1.08
1.07
10400
0.92
0.89
0.80
0.82
7400
7200
Number of installed
pachinko/pachislot machines
(Thousand machines)
7000
6800
0.55
6400
6200
6000
0.50
0.64
0.60
6600
0.63
5800
5600
5400
5200
5000
Number of installed
pachinko machines
(Thousand machines)
4800
4,673
4,527
4,733
4,690
4,697
4,745
4,780
4,858
4,887
4,964
3,321
3,252
3,227
3,077
3,558
3,422
4,935
2,960
2,932
0.30
4,589
4,524
4,465
2,954
3,076
3,129
4600
4400
4200
4000
3800
3600
3400
3200
2800
2600
3,906
3,827
3,686
3,853
3000
Number of installed
pachinko machines
(thousand machines)
4,896
-0.20
2400
2200
2000
1800
1600
1400
1200
1,606
1000
800
600
200
880
767
700
400
1,459
1,323
1,139
1,004
1,660
1,887
1,936
2,003
1,635
1,448
1,336
0
Annual turnover rate of total
machines (times)
-0.70
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
0.90
0.93
0.71
0.67
0.86
0.95
Source: “Trend and Market Share of Pachinko Related Manufacturers 2009” by the Yano Research Institute
Metropolitan police department’s date
0.95
0.96
1.13
1.15
Copyright 2010
1.19
1.11
1.07
FIELDS CORPORATION
0.94
－
Market Share by Manufacturers
FIELDS CORPORATION
Unit sales share -Pachinko machine
2003
Ranking
Manufacturer
2004
Market share
Manufacturer
2005
Market share
Manufacturer
2006
Market share
Manufacturer
2007
Market share
Manufacturer
2008
Market share
Manufacturer
Market share
1 Sanyo
25.2% Sanyo
22.9% Sanyo
24.7% Sanyo
23.1% Sanyo
25.8% Sanyo
24.3%
2 SANKYO
16.4% SANKYO
21.1% SANKYO
18.2% KYORAKU
20.9% SANKYO
22.9% SANKYO
13.6%
16.7% KYORAKU
16.1% Sammy
11.8%
3 Daiichi Shokai
9.5% Heiwa
8.7% KYORAKU
9.6% SANKYO
4 Heiwa
7.0% Daiichi Shokai
7.6% Newgin
7.9% Newgin
6.6% Newgin
6.4% KYORAKU
10.5%
5 Sammy
6.7% Newgin
6.9% Sammy
7.1% Daiichi Shokai
5.1% Daiichi Shokai
5.3% Newgin
10.5%
* The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change
* SANKYO’s sales share includes Bisty
* Sammy’s sales share includes GINZA from 2006 and TAIYO ELEC from 2007
Unit sales share -Pachislot machine
2003
Ranking
Manufacturer
2004
Market share
Manufacturer
2005
Market share
Manufacturer
2006
Market share
Manufacturer
2007
Market share
Manufacturer
2008
Market share
Manufacturer
Market share
1 Sammy
32.1% Sammy
40.4% Sammy
33.9% Sammy
31.8% Sammy
21.8% Yamasa
18.8%
2 Olympia
18.4% Olympia
16.4% Daito Giken
13.2% Daito Giken
12.1% Aruze
11.0% SANKYO
14.6%
3 Aruze
13.6% Yamasa
8.9% Heiwa/Olympia
10.4% Heiwa/Olympia
10.9% SANKYO
9.7% Sammy
4 Yamasa
11.9% Daito Giken
7.8% Yamasa
8.4% Yamasa
10.5% Daito Giken
8.7% Heiwa/Olympia
7.4%
4.6% SANKYO
6.2% Kita Denshi
8.7% Kita Denshi
6.5%
5 Daito Giken
4.8% Aruze
9.4% Yamasa
13.5%
* Sammy’s sales share includes Rodeo, IGT, TRIVY, GINZA from 2006 and TAIYO ELEC from 2007
* SANKYO’s sales share includes Bisty
* Aruze’s sales share includes Eleco,Mizuho and Macy
* Olympia’s sales sahre includes Olympia and Heiwa’s all the brands from 2005
Source: “Trend and market share of Pachinko related makers 2009” by Yano Research Institute
Copyright 2010
FIELDS CORPORATION
Reference: Monthly Trend of Pachinko Halls -Excerpt from current survey of selected service industries-
FIELDS CORPORATION
420
411
412
413
415 415 415 415 415
412
413
415
416
38
413
409
36
410
34
401 401
399 398 399
401
400
400
400
32
# of installed machines per hall
392 392 393
394
29.7
29.1
390
28.0
28.5
27.9
26.9
27.7
26.8
26.7
26.4
25.7
# of net sales per hall (million yen)
30
28.9
27.7
27.1
28
26.4
26.1
25.3
25.1
380
28.0
27.9
27.1
26.7
26.3
28.3
26
24.5
24.4
24
370
22
360
20
08/01
08/03
08/05
08/07
08/09
08/11
09/01
09/03
09/05
09/07
2008
01
No. of halls for survey（halls）
255
02
254
03
252
04
250
05
244
06
243
09/09
09/11
10/01
2009
07
243
08
245
09
245
10
245
11
245
12
246
01
294
02
294
03
294
04
295
05
295
06
293
2010
07
293
08
294
09
294
10
293
11
293
12
294
01
296
02
295
*The Ministry of Economy, Trade and Industry outsource to the Zennitchiyuren to pick up the hall for survey from 47 prefectures.
Source: Current survey of selected service industries（The Ministry of Economy, Trade and Industry）
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Reference: Notification of Our IR Site Re-launch
Our IR site was re-launched to be an easier to use and more convenient format. Please visit us.
Fields IR Site (Information for shareholders and investors) http://www.fields.biz/ir/j/ (Japanese)
http://www.fields.biz/ir/e/ (English)
[ Corporate Vision and Growth Strategy ]
Simple and clear summary of Fields
Corporation vision and growth strategy
[ JASDAQ ]
Awarded the “2008 IR Company of Excellence”
[ For Investors ]
The easy to use site allows individual
investors and first time visitors to the IR site
to learn more about the Fields Corporation
[Nikko Investor Relations Co., Ltd. ]
Chosen for the “Best Corporate Website award”
Consecutive Award Winning, following 2008
[CSR Activity ]
Introduction of our basic CSR Policy
and main Activities
[Latest Financial Information ]
[Daiwa Investor Relations Co., Ltd. ]
Chosen for the Outstanding Internet IR Site
Latest documents of financial and business
results are listed together
on one space.
Copyright 2010
FIELDS CORPORATION
FIELDS CORPORATION
Disclaimer
The plans, strategies and estimates of the Company indicated in these documents, other than
actual results and facts, include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of the
pachinko/pachislot market in which the Company operates, market competition and the products
handled by the Company.
Copyright 2010
FIELDS CORPORATION

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