Digital signage retail communications

 Digital signage retail communications
The cheapest way to attract and inform
AN ADTRAXION SYSTEMS PUBLICATION
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Retail digital signage
Digital signage is a series of digital screens that can be used
to promote products and services. It allows you to deliver
targeted messaging on the right location, on the right time,
tailored at the right audience.
Digital signage is changing the public landscape and its
presence is growing rapidly. Retail organizations understand
the power of digital signage. It facilitates low-cost and
effective promotional messaging throughout your stores,
improved store environment and Point of Purchase (POP)
interactivity. Your customers will experience an enhanced
shopping experience, while your sales will significantly
increase.
Reduced costs & Increased sales
Digital signage strongly improves the effectiveness of your
marketing efforts by delivering your message directly to the
point where purchases are made. Fast and convenient.
Retail digital signage allows you to:
•
Influence customer’s purchase decision Digital
signage grabs a customer’s attention and influences
their purchasing decisions right at the POP. Share special
deals, introduce new products and help your customer
make the right decision.
•
Target the right customer Maximize the impact of your
message by tailoring your message to the customer’s
demographics, time of day or location.
•
Improve the store environment Show stunning and
eye-catching messages to enhance your customer’s
shopping experience.
•
Lower costs of promotion Digital signage is the most
efficient method of getting your message across and
saves you time & money. It has proven to be faster, easier
and less expensive compared to other (print)media.
•
Engage your customers Interactive digital signage
can significantly enhance the customer’s shopping
experience and lets you receive real-time feedback.
•
Send uniform messages Get your message across
(nationally or internationally) from one centralized
location.
•
Aid your customers in way finding Digital signage way
finding can help your customers find locations (such as
customer service and fitting rooms) within your store.
Boosting revenue
With research showing that approximately 70% of buying
decisions are made on the spot, the commercial benefits
of using digital signage are obvious. Digital signage is an
important tool to enhance the shopping experience and
engage customers in a retail environment.
Users can significantly increase their revenue by showing
tailored
promotional
POP
messages
or
third-party
advertisements. On top of that, digital signage attracts
more people into a store, and keeps them inside for longer.
Whether it is intended to build create more brand-awarness,
influence your customer’s purchasing behavior or provide
general information about your store, Adtraxion digital
signage will ultimately help you boost revenue.
Highly effective
Adtraxion digital signage helps you to get the most out of
your marketing efforts. You can tailor your message to the
specific audience it is aimed at, to maximize the impact of
your message.
•
Demographics Get to know your customer and tailor
your message to the customer’s demographics. Knowing
your target viewer’s demographics helps you getting
your message across more effectively. When the display
perfectly matches the viewer’s specific demographics it
makes your message even more relevant and effective.
•
Location Select which displays in the network will show
the play lists you have created. You can link a play list
to a single display, every display in the network or any
other combination. It is easy to group displays together
to ensure that they always receive the same content.
•
Day parting Different day parts are likely to represent
different viewers, needs and interests. With Adtraxion
digital signage you can schedule play lists to run for a set
number of minutes, hours, days, weeks, months or years.
Operational efficiency
Adtraxion digital signage is the most efficient way to share
your message and communicate your personal brand.
Adtraxion is a system that connects & controls displays and is
managed via LAN or WAN connection. All displays connected
to the network can be managed centrally for greater
operational efficiency. Whether you own a small store or a
multi store retail chain.
Projects
Alexandrium Woonmall
With more than 200 stores, Alexandrium Rotterdam is one of
the biggest indoor shopping malls in the Netherlands. The
displays that are strategically placed above the entrance and
elevators, show advertisements from mall retailers.
BYGMA
Being the largest Danish-owned supplier to construction
activities for both the professional and private market,
BYGMA uses the Adtraxion digital signage to enhance sales
by highlighting special offers.
ScS Sofas
ScS is a dedicated sofa specialist with nearly 100 stores
UK-wide. They successfully increase sales and customer’s
shopping experience, by showing targeted messages that
appear adjacent to the promotion.
Würth Nederland BV
The Würth Group is world market leader in its core business,
the trade in assembly and fastening material. Würth
Nederland BV reaches its customers directly at retail level by
promoting products from third-party brands.
Habufa Meubelen
Habufa
Meubelen
is
an
international
furniture
manufacturer. They have deployed Adtraxion-driven
information kiosks to allow customers navigating
through different furniture lines.
Grando Keukens
With nearly 50 offices, Grando is one of the biggest
kitchen and bathrooms specialist in the BeNeLux. They
enhance their customer’s shopping experience by
sharing promotional messages and stunning pictures.
Interactivity
Connect with your audience
Interactive digital signage can really elevate the shopping
experience by providing rich, unique and relevant
information. Adtraxion digital signage is the most effective
way to reach and captivate your audience. It allows your
company to learn more about your customer’s shopping
behavior, generate more sales and -above all- offer your
customers a true exceptional shopping experience.
Interactivity can be facilitated through active displays
with touch-screen functionality or you can easily trigger
interactive applications through technologies such as SMS,
barcode and of course RFID.
With interactive digital signage you can:
•
Give viewers choice and control Allows viewers to
decide what is going to be shown on the displays
themselves.
•
Obtain valuable information Encourage guests to
leave behind (contact) information through interactive
kiosks after obtaining coupons or joining a contest.
•
Facilitate way finding Help customers reach their
destination within your store/mall.
•
Maximize the impact of your message Target
individuals through a variety of technologies.
Example: Mix & Match - interactive dressing room
mirrors
Customers are more receptive to receiving information about
a product when it really helps them. Digital signage allows
you to create interactive dressing room mirrors, suggesting
accessories that would fit the clothes your customer is trying
on.
Radio Frequency Identification (RFID) requires both an RFID
tag and reader. In the retail environment, the RFID tag can be
incorporated into clothes. With the RFID reader connected
to the display (incorporated into the mirror), RFID response
triggering is possible. It reads the signal that is transmitted
by a specific badge and shows accessories that fit the clothes
perfectly.
Interactive dressing room mirrors inspires customers, helps
them make the right choice and increases your cross-selling
opportunities significantly.
For further information, please contact:
Adtraxion Systems B.V.
Helium 12
4751 XB Oud Gastel
The Netherlands
Phone: +31 (0)165 200 201
Fax: +31 (0)165 200 202
Email: [email protected]
Web: www.adtraxion.com
always there
always faster
www.adtraxion.com