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Shopping Centre
CASE STUDY
Dreieich Nordpark
© Beyond Communications
Shopping Centre
DREIEICH NORDPARK
EXPERTISE Asset Enhancement / Brand Identity /
Wayfinding & Signage
BRIEF & SOLUTION
Henderson was looking to help attract new
customers and tenants to a retail park near
Frankfurt, Germany. Inspired by the surrounding
woodlands, we renamed the centre ‘Dreieich
Nordpark’ – German for ‘Three Oaks North Park’
– incorporating an oak leaf into the main identity
to give the brand standout. We devised a bold
red and grey palette, treating the walls with
directional graphics inspired by tube maps to
improve the customer experience of the centre.
The identity was rolled out across all signage
and provided a basis for all marketing and digital
communications.
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